725 Writing Skills courses in Leicester delivered On Demand

About Course Elevate Your Copywriting Skills to Persuasive Excellence with Advanced Copywriting Master the art of captivation with language and create distinctive, memorable promotions that drive results. In the world of marketing, words are your most powerful tools. With the right words, you can capture attention, arouse interest, and ultimately persuade your audience to take action. But crafting truly compelling copy requires more than just basic grammar and syntax. It demands an understanding of human psychology, the nuances of language, and the ability to weave your message into a captivating narrative. In this comprehensive Advanced Copywriting course, you will delve into the depths of persuasive writing and discover the secrets to creating copy that truly resonates with your target audience. Led by experienced copywriter, author, and marketing coach Marcia Yudkin, you will gain mastery over 25 advanced copywriting techniques that will transform your writing from ordinary to extraordinary. What You'll Learn: Harness the Power of Creative Wording: Master techniques like unexpected metaphors, sensory detail, and strategic teasing to ignite curiosity, earn trust, and spark a desire for your offerings. Avoid Creative Pitfalls: Learn to identify and avoid missteps that can misdirect, baffle, or overwhelm your readers, ensuring your message is delivered with clarity and impact. Gain Real-World Insights: Analyze 239 examples from actual marketing copy, spanning high-tech, small-business, and consumer brands, to solidify your understanding of effective and ineffective approaches. Explore a Comprehensive Toolkit: Discover a wide range of advanced techniques, including:The art of exaggeration without overstepping into hypeUsing comedic elements to delight and engage your audienceEmploying musicality in language to evoke emotions and convey sensationsHarnessing the power of questions to pique curiosity and encourage engagementUnleashing the power of vivid description to stimulate imaginations and drive salesDifferentiating metaphors from mixed metaphors for clear and effective communicationUnderstanding the importance of audience awareness in crafting persuasive copyUtilizing curiosity to captivate readers beyond bullet pointsEmploying the 'dimensionalizing difference' to clarify complex ideasDiscovering an often-overlooked ingredient that boosts credibility and strengthens your pitchRevitalizing predictable phrases with fresh perspectivesUnderstanding the power of twos and threes in specific techniquesRecognizing and harnessing the power of contrastApplying criteria for refining and polishing your final drafts Why This Course is Different: Plain English Explanations: Unlike other courses that rely on obscure terminology, Advanced Copywriting breaks down complex concepts into easy-to-understand explanations, ensuring you grasp the essence of each technique. Thorough Coverage: Rather than focusing on a few select techniques, this course delves into a comprehensive range of 25 advanced copywriting methods, providing you with a well-rounded arsenal of persuasive writing tools. Real-World Examples: Instead of relying on literary quotes, Advanced Copywriting draws from actual marketing copy, providing you with practical examples of how these techniques are applied in real-world scenarios. Unparalleled Depth: With over 200 short passages illustrating effective and ineffective copywriting practices, you'll gain a deep understanding of how to apply these techniques successfully. Who Should Enroll: Aspiring Copywriters: Elevate your copywriting skills from beginner to expert and learn the art of crafting compelling, persuasive copy that drives results. Seasoned Copywriters: Expand your repertoire of copywriting techniques and refine your skills to create even more impactful marketing materials. Marketers: Gain a deeper understanding of the power of words and how to effectively communicate your brand's message to your target audience. Business Owners: Learn how to create high-converting marketing materials that attract customers, generate leads, and boost sales. Enroll Today and Transform Your Copywriting Skills: Elevate your copywriting skills to new heights and become a master of persuasive writing. With Advanced Copywriting, you'll gain the knowledge and tools necessary to create captivating copy that resonates with your audience and drives results for your business. What Will You Learn? Understand how to use words creatively to attract and persuade customers Know 25 different word crafting techniques to attract attention, explain and trigger sales Get plenty of practice recognizing and assessing attempted creative word uses Have a library of 200+ vivid, real-world business examples to refer to in the future Course Content Introduction Course Preview Creative Techniques: Surprise Introduction Unexpected, Vivid Words Exaggeration Freshened Cliché Foreign Spice Puns Kicker Creative Techniques: Richness Adding Emotion Adding Sensory Language Adding Detail Comparison Metaphor Contrast Cultural References Authority Creative Techniques: Structure and Sound Repetition Parallelism Alliteration Sound Rhyming Triads Questions Creative Techniques: Content Strategies Scenario Anecdotes and Stories Teasing Naming Dangers to Avoid Overreach Huh? Tired Moves Refining Your Creation Word Order and Sentence Variety Verbs and Pronouns Length Vague Points and Hedges Tone Let's Review Test #1 Test #2 Conclusion Over and Out A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsNo prerequisites. Best for anyone who truly wants to succeed as a copywriter. Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume

Creative Writing Level 1: Freelance Travel Writing Embark on your Creative Writing journey with a Preface to Travel Writing. Prepare for the Art of Creative Writing in travel, and equip yourself with the Creative Writing Travel Writer's Toolkit. Master Techniques for Effective Creative Writing and discover your unique Creative Writing style. Learning Outcomes: Summarise Preface in Creative Writing. Prepare for Creative Writing in travel. Equip with Creative Writing toolkit. Master Effective Creative Writing techniques. Discover your Creative Writing style. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Creative Writing Level 1: Freelance Travel Writing Course Syllabus Introduce Creative Writing in Travel: Delve into the captivating realm of travel writing and its specific Creative Writing demands. Prepare for Creative Writing: Ready yourself for travel adventures and gather invaluable experiences that enrich your Creative Writing. Master the Creative Writing Toolkit: Acquire essential Creative Writing tools, such as research methods, interviewing skills, and photography. Hone Creative Writing Techniques: Master the art of crafting narratives and descriptions that not only inform but captivate through Creative Writing. Discover Your Creative Writing Style: Identify your unique Creative Writing voice, setting yourself apart in the travel writing landscape. Navigate Creative Writing Realities: Comprehend the practical facets of Creative Writing in freelance travel writing, from pitching to managing industry challenges.

Writing for Health and Wellness: Journal Therapy Transform your well-being through Writing; let Journal Therapy guide your journey. Uncover mental clarity with each page you pen in Writing. Explore therapeutic Writing for holistic health and a balanced life. Learning Outcomes: Apply Writing fundamentals in Journal Therapy. Use Writing to foster emotional healing. Enhance mental health through reflective Writing. Craft therapeutic Writing structures effectively. Expand personal growth via disciplined Writing. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Key Modules from Writing for Health and Wellness: Journal Therapy: Journal Therapy Basics: Discover Writing's therapeutic potential, integrating Journal Therapy principles. Journal Therapy for Healing: Engage in Writing to navigate and heal emotional landscapes through Journal Therapy. Journaling for Mental Health: Embrace Writing as a tool for mental well-being, applying Journal Therapy techniques. Process for Writing Therapeutically: Master the Writing process to maximize Journal Therapy benefits. Structure of Journal Writing: Develop structured Writing approaches to enhance Journal Therapy outcomes. Trilogy of Writing Journals: Dive into the Writing trilogy framework to deepen Journal Therapy practice. The Six Windows Model: Explore Writing perspectives using the Six Windows model in Journal Therapy. Writing for Clarity: Attain mental clarity and focus through structured Writing exercises in Journal Therapy. Creative Journaling: Unlock creativity in Writing, bolstering Journal Therapy with imaginative techniques. Career Journaling: Strategize career goals through focused Writing within a Journal Therapy context. Journaling for a Productive Life: Cultivate a productive lifestyle through consistent Writing habits in Journal Therapy.

With the help of this course, you will be able to write an impressive CV that will allow you to advance in your professional career.

Embark on a captivating journey with our Travel Writing course. Discover the art of crafting enthralling travel narratives, understand the nuances of publishing, and learn to monetize your writing. This course is your gateway to a thrilling career in travel writing.