Description

Do you want to learn the skills required to become a professional copywriter? Then you have come to the right place. By enrolling on our exclusive Level 4 Copywriting course, you will learn how to become an excellent copywriter and the go-to person for various lucrative projects. This Level 4 Copywriting course takes you on a step-by-step tour of the copywriter's role and covers all of the skills and knowledge you need to succeed in this field. Through this Level 4 Copywriting course, you will quickly gain the skills you will need to make a name for yourself in the commercial writing marketplace.

Learning Outcomes

After completing this Level 4 Copywriting course, the learner will be able to:

Understand the basics of Copywriting.

Know how to write Headlines to get attention.

Know the tips and tricks for writing clear copy.

Gain a solid understanding of the writing process.

Know how to write print advertisements.

Know how to write direct mail.

Gain in-depth knowledge about writing brochures, catalogs, and other sales materials.

Know how to write commercials and multimedia presentations.

Understand how to write for the Web.

Have a thorough understanding of writing email marketing.

Main Course: Level 4 Copywriting

GIFT Courses

Level 5 Report Writing Course

Level 5 Proofreading & Copy Editing

Level 5 Negotiation Skills Course

Level 4 Time Management Course

***Others Benefit include in this Level 4 Copywriting Course ***

Free 5 PDF Certificate

Access to Content - Lifetime

Exam Fee - Totally Free

Free Retake Exam

[ Note: Free PDF certificate as soon as completing the Level 4 Copywriting course ]

By the end of this Level 4 Copywriting course, you can be confident that you will have a distinct advantage in practising professional copywriting and attracting satisfying assignments. While you will learn the fundamentals of writing, you will also know how to create "eye-catching" headlines and "attention-grabbing" advertisements. Along with this, you will be taught how to constantly improve your writing style and how to adapt your material based on the expectations of your client or company.

Curriculum of-

*** Level 4 Copywriting ***

Module 1: Introduction to Copywriting

What is Copywriting?

Benefits

Focusing on the Customer

Has the Internet Changed Copywriting?

Module 2: Writing to Get Attention

The Headline

How Headlines Get Attention?

The Four Functions of the Headline

Eight Basic Headline Types

The 4 U'S Formula for Writing Effective Headlines

More Headline Tips

A Technique for Producing Headlines

Module 3: Writing to Communicate

11 Tips for Writing Clear Copy

A Few Tricks of the Trade

A Copywriter's Checklist

Module 4: Writing to Sell

The Motivating Sequence

The Unique Selling Proposition

Know Your Customer

The BFD Formula

A Checklist of 'Copy Motivators'

Long Copy Vs Short Copy

Module 5: Getting Ready to Write

Intensive Research Gives You the Edge

How to Prepare for a Copywriting Assignment

Using Interviews to Gather Facts

Organizing Your Information

The Writing Process

Documenting Your Sources

A Technique for Producing Profitable Advertising Ideas

Module 6: Writing Print Advertisements

Types of Ads

How to Write Good Advertisements

Does Your Ad Need a Slogan?

Manuscript Format for Ad Copy

Module 7: Writing Direct Mail

A Personal Medium

Sales Letter Mechanics

15 Ways to Start Sales Letter

Should You Use an Envelope Teaser?

How to Increase Response to Your Mailings?

Module 8: Writing Brochures, Catalogues, and Other Sales Materials

11 Tips on Writing Better Sales Brochures

Catalogs

Other Types of Sales Literature

Module 9: Writing Commercials and Multimedia Presentations

Tips on Writing TV Spots

Typing the Script

How to Write Radio Commercials

Non-Broadcast AV

Writing for Powerpoint

Module 10: Writing for the Web

What's Working in Online Marketing Today?

Common Online Copywriting Assignments

Writing a Catalogue Website

Writing a Long-copy Landing Page

SEO Copywriting

Writing a Blog

Module 11: Writing Email Marketing

Tips for Writing Effective Email Marketing Campaigns

Getting Past the ISPS and Spam Filters

How to Get Into the Recipient's Address Book or Whitelist

Triggering Spam Filters

Long VS. Short Email Copy

Writing an Online Conversion Email Series

Writing a Marketing E-zine

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Assessment Method

After completing each module of the Level 4 Copywriting Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks.

Certification

After completing the MCQ/Assignment assessment for this course, you will be entitled to a Certificate of Completion from Training Tale. The certificate is in PDF format, which is completely free to download. A printed version is also available upon request. It will also be sent to you through a courier for £13.99.

Who is this course for?

This Level 4 Copywriting course is designed for those who want to be professional copywriters and want to engage in media writing. It may also benefit proofreaders or those seeking a specific writing role.

Requirements

Students who intend to enrol in this Level 4 Copywriting course must meet the following requirements:

Good command of the English language

Must be vivacious and self-driven

Basic computer knowledge

A minimum of 16 years of age is required

Career path

This Level 4 Copywriting course is ideal for professional writers who want to pursue a career in copywriting or a related field. This is likely to include the following roles and careers:

Copywriter

Content writer

Copywriter Interns

Freelance Writer

Advertising Staff

Certificates

Certificate of completion

Digital certificate - Included

Course Images

Level 4 Copywriting (Copy)

By Training Tale

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