Elite EA/PA Forum
We are delighted to announce the Elite EA/PA Forum for the UK & Ireland will be on the 30th of October 2025.
Our workshop aims to:
Enhance your influence and impact by mastering assertive communication, negotiation, and self-advocacy skills.
Stay composed and solution-focused in high-pressure situations with practical tools for crisis management and clear decision-making.
Embrace evolving technology by understanding how AI and automation can streamline your role and boost efficiency.
Future-proof your career by building strategic value, resilience, and adaptability in an ever-changing professional landscape.
Keynote Address with Q&A from the audience (1 of 2):
What to expect from Sam's Keynote:
With over 30 years supporting leaders at the highest levels, Sam Cohen brings a wealth of insight, experience, and stories (the kind she can share) to the stage. From 18 years serving within The Royal Household - including as Deputy Private Secretary and Press Secretary to Her late Majesty Queen Elizabeth II - to working with The Duke and Duchess of Sussex, running the Prime Minister’s Office at Downing Street, and serving as Chief of Staff to the global CEO of Rio Tinto, Sam’s career is a masterclass in discretion, diplomacy, and delivering at the top.
In this exclusive keynote, Beyond the Role, Sam will explore how Executive Assistants don’t just support leaders - they shape leadership, drive strategy, and build legacy from behind the scenes.
Join us for this rare opportunity to hear from someone who’s been at the epicentre of power - and bring your questions! The keynote will include a live Q&A, where you can ask Sam about her remarkable career, leadership insights, and how to truly excel in high-performance environments. (Don’t ask her what the Queen kept in her handbag - she’s not telling.)
Sam Cohen Career Bio:
Sam Cohen has spent the last 30 years working to support leaders in the public and private sectors.
Sam spent 18 years serving The Royal Household, as Deputy Private Secretary to Her late Majesty Queen Elizabeth II and Press Secretary to The Queen. Sam also served as Private Secretary to The Duke and Duchess of Sussex.
Following this time, Sam worked as Director of the Prime Minister’s Office at Downing Street under Boris Johnson and, most recently, was Chief of Staff to the global CEO at Rio Tinto.
Source: ABC News - YouTube Channel.
Facilitator AM - Monika Turner
The Confident Assistant - Speak Up, Go After What You Want & Create The Future You Deserve:
Develop practical strategies to negotiate workload, boundaries, and career growth with confidence.
Learn assertive communication techniques to handle challenging conversations effectively.
Build self-advocacy skills to articulate your value and influence outcomes in the workplace.
Monika Turner Career Bio:
Monika Anna Turner is an ICF-certified Leadership and Executive coach with over seven years of experience helping professionals unlock their confidence, elevate their voice, and lead with authenticity.
Before stepping into coaching, she built a successful career as a Personal Assistant, Executive Assistant, and ultimately Chief Of Staff —giving her a deep understanding of the unique challenges and strengths of support roles.
Originally from Poland, Monika knows firsthand what it’s like to question your voice and your value—especially in a second language. Her journey from self-doubt to self-assurance informs everything she does today. Through her coaching, she empowers assistants and leaders alike to move beyond fear, speak up and create fulfilling careers they’re proud of.
Keynote Address with Q&A from the audience (2 of 2):
What to expect from Monique's Keynote:
This isn’t your typical “communication 101” talk. Monique Helstrom brings 27 years of real-world experience, high-level insight, and zero fluff.
She’s coached leaders, built operational ecosystems, and even served as the “Chief of Simon Sinek” (yes, that Simon Sinek). Safe to say, she knows a thing or two about working with humans—especially when they’re brilliant, busy, and occasionally impossible.
In this keynote, Monique will:
Call out the silent killers of great communication (you will relate)
Show you how to set clearer expectations without sounding like a robot
Teach you how to be both direct and kind (it’s possible, promise)
Arm you with practical strategies that work in real-world pressure-cooker moments
Remind you why your voice and presence matter—no matter your title
Expect sharp insight, a few laughs, and a lot of “why has no one told me this before?”
Monique's Career Bio:
With 27 years of experience building humans and operational ecosystems, Monique
coaches, recruits, and speaks with one mission:
To help people become who they were always meant to be — effective, self-aware, and unstoppable.
Formerly the Executive Assistant and “Chief of Simon Sinek,” Monique was the force behind the scenes of a global thought leadership brand. She’s worked with top executives, entrepreneurs, assistants, creatives, and mission-driven organisations around the world and has seen the same issue repeat itself time and time again: communication breakdown, unclear expectations, and wasted potential.
So she decided to fix it.
As a speaker, coach, and specialised recruiter, Monique delivers real talk and real
strategies. She teaches principals how to work with, not just have, high-performing
assistants and shows assistants how to stand tall, communicate clearly, and own their
worth. Her work is rooted in practical psychology, pattern recognition, and the simple
the truth that people can change when they’re given the tools and support to do so.
Monique’s areas of expertise include:
Communication — Building trust, clarity, and accountability for everyone.
Executive presence — Strategic thought, self-confidence, and influence.
How to lead, leverage, and grow high-performing assistant partnerships.
Goal setting, feedback, and performance coaching that drives personal growth and business results.
Identifying operational inefficiencies and translating them into clear, people-powered solutions.
Source: Monique Helstrom - YouTube Channel.
Panel Session
Crisis Mode: What to do when everything goes wrong
Master a step-by-step approach to prioritising and problem-solving under pressure.
Strengthen emotional resilience and calm decision-making during unexpected disruptions.
Learn how to communicate clearly and lead from behind in high-stress situations.
Facilitator - PM: Justin Kabbani
AI Is Not Here to Replace You. It's Here to Upgrade You.
We'll explore Justin's proven 3P framework:
Priming – How to set up AI like a strategic advisor by feeding it context, tone and mindset
Prompting – How to craft clear, structured instructions to get consistently great results
Producing – How to turn AI outputs into high-leverage work that makes you stand out
Your session outcomes:
Real examples from admin professionals already using AI to elevate their work
Prompts you can copy, adapt, and test live
Interactive exercises to build confidence fast
A practical challenge to implement right after the session
If you’ve been overwhelmed by AI, or underwhelmed by its impact, this session will change that. You'll leave with tools you can use today, and a mindset you’ll carry forward for the rest of your career.
Justin Kabbani Career Bio:
Justin Kabbani is one of Australia’s most in-demand AI trainers and keynote speakers, known for making AI feel simple, powerful, and immediately useful.
He’s worked with brands like Uber, Treasury Wine Estates, and Udemy, helping their teams embed AI into daily workflows, strategic planning, and executive communication.
Over the past two years, Justin has trained more than 2,000 professionals across Australia and beyond, consistently earning feedback like “mind-blowing,” and “game-changing”.
His signature Prime, Prompt, Produce framework has transformed how business leaders, executive assistants, marketers, and teams think, work, and communicate with AI, without needing to be “tech people.”
Justin believes AI isn’t here to replace people. It’s here to take the robotic work off our plate, so we can focus on what humans do best.
LinkedIn: https://www.linkedin.com/in/justinkabbani/
Website: https://justinkabbani.com/
Who will attend this event?
Executive Assistant (EA)
Personal Assistant (PA)
Virtual Assistant (VA)
Legal Secretary
Legal Executive Assistant
Administrative Assistant
Office Manager
Health Care Office Manager
Chief of Staff
Additional roles may be relevant depending on role responsibilities along with development opportunities.
This workshop is open to females, male including trans women/males and non-binary professionals.
Group Rate Discounts
To discuss our group rates in more detail, please email support@elite-forums.com and provide the following:
Group Number (How many would like to attend)
Event Date (If numerous dates, please advise if we are splitting attendees across multiple dates)
Attendee Contact details (Or request our Group Rate Document. Complete and return - we'll sort the rest.) Group discounts are on request - see below group rate discount brackets:
🧩 You just need one piece to come together - to unlock your Elite Potential. 🔑
Media outlets/organisations will not be permitted to attend this event.