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Diploma in SEO and Digital Marketing: Overview SEO helps to increase web traffic. It improves website visibility and lets you stay ahead of your competitors. On top of that, it's an essential aspect of digital marketing. Learn the most productive SEO techniques for a successful digital marketing journey by taking this Diploma in SEO and Digital Marketing course.  In this Diploma in SEO and Digital Marketing course, you'll learn the tips and tricks to improve your SEO rankings. The training will explain the different types of SEO in digital marketing and how to create an SEO strategy to double or triple your search traffic. The course will also discuss the digital marketing categories and how to use them. You'll also learn the best SEO practices to improve your Google rankings.  Learning Outcomes Understand the difference between keywords and topics Know how internet marketing works Explore the roadmap to becoming a digital marketing expert Learn to build a top-notch wordpress website Enrich your knowledge of internet marketing Understand how to make money as an affiliate marketer Be able to improve your brand visibility Who is the Course for? This Diploma in SEO and Digital Marketing course is suitable for anyone interested in learning the fundamentals of SEO and digital marketing. This comprehensive course will open doors to fantastic career opportunities.  Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy, and ICT are required to attend this course. Assessment  At the end of the course, you will be required to sit for an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certificate of Achievement After completing this course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates & Transcripts can be obtained either in Hardcopy at £14.99 or in PDF format at £11.99. Why Choose Us? Affordable, well-structured and high-quality e-learning study materials Engaging tutorial videos, materials from the industry-leading experts Opportunity to study in a user-friendly, advanced online learning platform Efficient exam systems for the assessment and instant result UK & internationally recognised accredited qualification Access the course content on mobile, tablet, or desktop from anywhere, anytime Excellent career advancement opportunities 24/7 student support via email. Career Path Diploma in SEO and Digital Marketing Course provides useful skills to possess, and would be beneficial for the following professionals: Entrepreneur/Businessman Marketing and Promotions Specialist Marketing Manager Product Creator Sales Manager Sales and Promotions Specialist Top Executive Diploma in SEO and Digital Marketing - New Version Module 01: Fundamentals of Digital Marketing 00:45:00 Module 02: Growth Hacking 00:34:00 Module 03: Customer Journey 00:35:00 Module 04: Content Marketing 00:36:00 Module 05: Search Engine Optimization 00:42:00 Module 06: E-Mail Marketing 00:45:00 Module 07: Facebook Marketing 00:43:00 Module 08: Instagram Marketing 00:46:00 Module 09: Twitter Marketing 00:37:00 Module 10: Youtube Marketing 00:36:00 Module 11: Mobile Marketing 00:35:00 Diploma in SEO and Digital Marketing - Old Version SEO Basics What Is Search Engine Optimization? 01:00:00 Search Engines That Use SEO 01:00:00 Using SEO In Website Text 01:00:00 Using SEO For Google Ads 01:00:00 Using SEO For Article Marketing 01:00:00 Using SEO In Press Releases 00:30:00 Using Longtail Keywords 00:30:00 Using Google To Discover The Best Keywords 00:30:00 SEO For Video Ads 00:30:00 SEO In Photos 00:30:00 Blogging With SEO Marketing 01:00:00 Using A SEO Company 01:00:00 SEO Techniques Introduction to SEO 00:30:00 Improve Engagement to Improve Rankings 01:00:00 Make Your Existing Pages Longer 00:30:00 Focus on YouTube SEO 00:30:00 Improve Site Speed 00:30:00 Focus on Topics Instead of Keywords 00:30:00 Build Backlinks 00:15:00 Reporting and Analytics 00:30:00 Technical Optimization 00:30:00 Local SEO and Listings 00:30:00 Guest posting 00:30:00 Effective Seo Tools 01:00:00 Digital Marketing Sales and Marketing 00:30:00 How Internet Marketing Works 01:00:00 How To Make Money With Internet Marketing 01:00:00 What is Affiliate Marketing 00:30:00 Competition in Internet Marketing 00:30:00 Researching in Internet Marketing 01:00:00 Desperate Niches 00:30:00 Profitable Niches 00:30:00 Clickbank 00:30:00 What is Traffic? 00:30:00 Traffic vs. Relevance 00:30:00 Article Marketing 01:00:00 Paid forms of Traffic - 1 01:00:00 Paid forms of Traffic - 2 01:00:00 Search Engine Optimization 00:30:00 Search Engine Optimization 2 00:30:00 Best SEO Practice 02:00:00 Blogs - WordPress 01:00:00 Blogs - WordPress II 03:00:00 Email Marketing I 00:30:00 Email Marketing II 01:00:00 Internet Marketing Strategy I 01:00:00 Your own website vs free options online I 00:30:00 Your own website vs free options online II 01:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Pinterest Social Marketing Introduction 00:30:00 How to Use Pinterest 01:00:00 How to Win the Hearts of the Target Audience on Pinterest 01:00:00 Understanding Pinterest Etiquette 00:30:00 Marketing Strategies to Build Your Brand and Your Followers 02:00:00 Monetizing Pinterest through Market Hunting 01:00:00 Pinterest Tools to Use in Your Marketing Arsenal 00:15:00 Conclusion 00:15:00 Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 Blogging Introduction 01:00:00 The Anatomy Of A Profitable Blog 02:00:00 Quick & Easy Optimization 00:30:00 Extending Your Blog's Functionality 00:15:00 Turbocharged Profit Strategies 01:00:00 Recommended Reading Successful Search Engine Marketing 00:00:00 Digital Marketing Handbook 00:00:00 Refer A Friend Refer A Friend 00:00:00 Mock Exam Mock Exam- Diploma in SEO and Digital Marketing 00:30:00 Final Exam Final Exam- Diploma in SEO and Digital Marketing 00:30:00 Order Your Certificates and Transcripts Order Your Certificates and Transcripts 00:00:00

Digital marketing is not just a "secure" professional route in today's economy, but it is also a flourishing employment market! Digital marketing is a terrific option because the need for it is growing every day in the UK. Companies used to promote on television, radio, and in newspapers, but now they are more focused on advertising on digital media. This course will get you up and running quickly in gaining the fundamental skills and training needed to establish your career as a digital marketer. Digital Skills: Digital Marketing is the best digital marketing course for people who want to learn how to leverage social media and popular online apps to increase product and service recognition. You'll be led through real-world instances and methods, as well as learning activities designed to help you create extremely successful commercials. After completing this course, you will be able to develop and execute first-rate marketing campaigns utilising email, SEO, and a variety of other tactics. This knowledge will be important for your CV when applying for senior positions in this industry. After this course, you will be able to: Learn the fundamentals of SEO Improve your understanding of Google AdWords and Google Analytics Learn efficient Facebook marketing strategies Learn about lead-creation tactics Discover the fundamentals of email marketing Learn about the Content Management System (CMS) Develop your knowledge of strategic marketing, sales growth, and other areas Discover the ideal step-by-step LinkedIn marketing strategy Learn how to create Instagram leads Discover how they increased their internet sales Learn how much money to put into internet marketing Discover how to boost their conversion rate and convert website visitors into paying clients Learn how Google, Facebook, Amazon, and other online "monsters" employ internet marketing methods Discover how to use a list-building method Why Prefer this Digital Skills: Digital Marketing Course? Opportunity to earn a certificate accredited by CPD after completing this course Student ID card with amazing discounts - completely for FREE! (£10 postal charges will be applicable for international delivery) Standards-aligned lesson planning Innovative and engaging content and activities Assessments that measure higher-level thinking and skills Complete the program in your own time, at your own pace Each of our students gets full 24/7 tutor support Experts created the Digital Skills: Digital Marketing course to provide a rich and in-depth training experience for all students who enrol in it. Enrol in the course right now and you'll have immediate access to all of the course materials. Then, from any internet-enabled device, access the course materials and learn when it's convenient for you. Start your learning journey straight away with this course and take a step toward a brighter future! *** Course Curriculum *** Here is the curriculum breakdown of the course: Module 01: Introduction This module covers the following topics: Welcome Module 02: General Tips & Tricks Series This module covers the following topics: How to register your company How to see Email Sender's Company and Logo in Your Gmail How to Generate a sitemap of a website How to protect a website from Spam on WordPress Quick way to identify whether the website is Mobile optimized How to identify registration data of website How to identify duplicate content from the web How to create google alerts How to find the age of the domain How to check if the website server is down How to create text notes that will self destruct after being read How to send google search information to your friends How to find webhost of any website Discover new sites that are similar to what you like alredy How to easily highlight the important parts of a web page How to share you email online without worrying about spam How to get compute level answers without searching The easiest way to setup email reminders How to find the original URL tht's hiding behind a short URL How to corrupt a file you shared online How to create a throwaway email How to check if your email account has been compromised Module 03: SEO (Search Engine Optimisation) This module covers the following topics: How to register website on Google search console How to Optimize your website homepage How to add a sitemap on google search How to shortlist targeted keyword list in google keyword planner How to set international targeting on google search How to remove a URL from google search engine How to identify competitors keyword How to leverage top sites to get on google search results Discover powerful data analytics to mesure SEO performance How to do keyword research How to write perfect title tags for search engines How to optimise heading tags, external and internal links What are backlinks & how to get them How to write a perfect Meta description How to enhance speed & performance of your website Module 04: YouTube This module covers the following topics: Youtube account setup Account optimization How to create & setup Youtube channel banner Youtube channel tags, thumbnails & custom thumbnails Analyse Youtube keyword research Youtube SEO techniques What are Youtube cards & how does it work How to optimise comments & reply them in bulk How to grow your channel with competitor Analysis How to manage multiple YouTube accounts A simple yet powerful trick to increase your subscribers list Youtube Paid Advertising How to monetise your YouTube channel Module 05: Google AdWords This module covers the following topics: What are Google Ads & how does it work Account setup Competitors analysis Campaign types & how to select the right campaign Bids & Budgets How to target the right audience Google Ads advance campaign settings Choosing the right keywords How to write ads that gets more clicks Module 06: Google Analytics This module covers the following topics: How to install tracking code on your website How to add filters & remove internal traffic How to track paid campaigns How to look and analyse different segment data How to configure goals in google analysics How to link google Adwords account How to manage multiple analytics accounts How to remove spam traffic Module 07: Email Marketing This module covers the following topics: Email marketing tools set up ( Mailchimp and Gestresponse) How to install signup or popup forms on the website How to collect email address without a wbsite How to create a 'Hook' to your signup forms Discover the psychology behind acquiring more leads Email marketing automation process Email analytics Module 08: Linkedln This module covers the following topics: How to increase your connections in no time Secret of LinkedIn InMails Discover the best ways to use Linkedin Groups How to setup a company page on Linkedin How to increase traffic to your website using Linkedin blog Module 09: Twitter This module covers the following topics: Twitter Account setup Knowing Twitter features Following twitter accounts Twitter profile optimisation How to get Twitter followers Posting first 5 tweets for engagement Leveraging Hashtags to increase your tweets visibility What are twitter polls & how do you use them A powerful trick to acquire customers on twitter How to get followers retweet your post How to embed a twitter button to your website or post Twitter analytics Module 10: Facebook This module covers the following topics: Set your Facebook page Facebook Icon, cover image & description How to get your first page likes Discover how to increase your page likes How to manage multiple Facebook page Facebook comments Leveraging Facebook groups Facebook Autoposting Run a competition Facebook Ads How to get best out of Facebook Facebook pixel & Re-marketing Module 11: Instagram This module covers the following topics: How to setup a Instagram business profile Set up Instagram bio & profile image Leveraging Instagram accounts A simple way to create free content on Instagram Secret of hashtags on Instagram Reposting Instagram App How to get genuine Instagram followers Discover how to grow your business through Instagram stories How to get your posts reposted on Instgram by influncers Module 12: Mobile App This module covers the following topics: A quick way to do App store marketing research How to discover the estimate size of your market Discover the best ways to promote your app App installs via Facebook Ads App installs via Google Ads How to make money from your app How to optimise your App store listing ? Discover growth hacking techniques for App downloads Techniques to get to the top of App store ranking CPD 15 CPD hours / points Accredited by CPD Quality Standards Who is this course for? This Digital Skills: Digital Marketing course is suitable for: Individuals who are seeking to acquire digital marketing skills and knowledge Professionals who want to improve their digital marketing skills Business owners who want to learn how to market their business online Individuals who are interested in pursuing a career in digital marketing Professionals who are looking to improve their digital marketing skills for career advancement or to increase their employability Entrepreneurs and small business owners who want to learn how to promote their products or services online effectively Marketing or business students looking to expand their skill set and stay up-to-date with the latest digital marketing trends and tools Non-marketing professionals who want to learn digital marketing skills to improve their job prospects or add value to their current role Requirements The program does not require any prior knowledge; everyone may participate! This course is open to anyone interested in learning from anywhere in the world. Every student must be over the age of 16 and have a passion for learning and literacy. This 100% online course can be accessed from any internet-connected device, such as a computer, tablet, or smartphone. This Digital Skills: Digital Marketing course allows you to study at your speed and grow a quality skillset. Career path Marketing Executive (£20,000 to £50,000) Advertisers (£20,000 to £80,000) Market Researcher (£17,000 to £24,000) Advertising Media Buyer (£21,000 to £36,000) Brand Manager (£27,000 to £65,000) Advertising Media Planner (£18,000 to £50,000) Certificates CPD Accredited Certificate Digital certificate - £10 CPD Accredited Certificate Hard copy certificate - £29 If you are an international student, then you have to pay an additional 10 GBP as an international delivery charge.

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