Twitter Marketing for Profit Course Overview The "Twitter Marketing for Profit" course equips learners with the knowledge and strategies needed to leverage Twitter as a powerful marketing tool. It covers key aspects such as crafting effective tweets, growing a dedicated following, using analytics to improve engagement, and turning Twitter presence into tangible business profit. Designed for marketers and entrepreneurs, this course delivers real-world techniques and tactics for maximising Twitter's potential in boosting brand visibility and revenue. By the end, learners will have a clear understanding of how to create and manage a successful Twitter marketing campaign that drives measurable results. Course Description This course dives deep into the core principles of Twitter marketing, focusing on audience engagement, content creation, and analytics. Learners will explore topics such as optimising profile setups, developing content calendars, understanding Twitter algorithms, and implementing targeted advertising strategies. The course also introduces the importance of hashtags, influencer partnerships, and trends. Participants will gain insights into how to monitor campaign performance and adapt strategies accordingly. The course is structured to provide learners with a comprehensive understanding of Twitter marketing, helping them to drive engagement and achieve business goals effectively. Twitter Marketing for Profit Curriculum Module 01: Introduction to Twitter Marketing Module 02: Building a Twitter Strategy Module 03: Content Creation and Curation Module 04: Growing Your Audience and Engagement Module 05: Leveraging Twitter Analytics for Insights Module 06: Advertising on Twitter Module 07: Measuring Success and Adjusting Strategies (See full curriculum) Who is this course for? Individuals seeking to enhance their digital marketing skills. Professionals aiming to optimise Twitter for business growth. Beginners with an interest in social media marketing. Entrepreneurs wanting to promote their business via Twitter. Career Path Social Media Manager Digital Marketing Specialist Content Strategist Brand Manager Twitter Marketing Consultant
In this series we are going behind–the–scenes with established studios and hearing how they created their own brand.
Workshop is designed to support participants in using the Six Stages Framework in Board development and Diversity, Equity and Inclusion
We would love to invite you to Art in the Park's ONLINE Portrait Drawing Session with Claudio Giuseppe posing live for us!
LOOKING FOR: MG, YA, ADULT FICTION Originally from the North East of Scotland. Kirsten joined Zeno in the summer 2024 after time working at a previous literary agency and before that working as a bookseller in the Charing Cross branch of Foyles. Kirsten has a BA (Hons) in English from Edinburgh Napier University and a Masters in Children’s Literature from Reading University. Kirsten is currently building her own list alongside handling Zeno’s translation rights. Kirsten is looking for: Scottish voices - especially something from the North East - Kirsten is Aberdonian and would love to help a writer from this space emerge. Water horror - as Kirsten grew up in Aberdeen she is always looking for horror inspired by the sea or the landscape of Scotland - bonus points if it has anything to do with an oil rig! Workplace horror like Camilla Grudova’s Children of Paradise or Calvin Kasulke’s Several People are Typing (this is not a reflection of her agency!) Romance - especially young and contemporary - obviously bonus points if it’s set in Scotland and written by someone who has lived there. Kirsten is a huge fan of all the usual suspects, Ali Hazlewood, Ana Huang, Bolu Babalola to name a few! Romantasy - less elves, more out of the box - Kirsten read Sarah J Maas in 2014/15 and so is looking for something that expands on the genre. A good crime thriller - Kirsten did her dissertation on terrorism so anything that is well written in this space would be a dream for her. Additionally she really enjoys serial killer novels and the recent fake true crime novels, Penance by Eliza Clark especially thrilled her. A Studio Ghibli esque fantasy - luscious landscapes, brilliant characters, a powerfulstory. If any of your comps are a Ghibli film she wants to see it! Fanfiction writers! Kirsten has always been on the sites and would love you to tell her if you’ve written fanfiction in the past / have an ongoing fanbase - maybe she has already read it. Kirsten already has: A nonfiction baking book - Kirsten would not want another at this moment. A middle grade cosy fantasy - Kirsten would love to see more of this! But worries if it’s too close to what she already has, then it would be a reason for her to turn it down. A Horror Vampire novel - again she would love to see more of this! But worries if it’s too close to what she already has, that would be a reason for her to turn it down. Vampires would probably be better for her if they were contemporary or in the romantasy space. A Game of Thrones esque fantasy - a client is already writing this and she wants to give it the space on her list it deserves! Kirsten is NOT looking for: Picture books / 5-8 books Poetry Police procedural Hard science fiction Kirsten would like you to submit a covering letter, one page synopsis and the first three chapters (Max 5000 words) of your completed manuscript in a single word document. (In addition to the paid sessions, Kirsten is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print). By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Monday 25th August 2025
We would love to invite you to Art in the Park's ONLINE Life Drawing with harp player, Tatyana!
We would love to invite you to Art in the Park's ONLINE Life Drawing with Cuban born, Singer-Song writer: Jesús Cutiño!
This workshop will provide participants with the insight and skills to be more effective business networkers, face-to-face and online. The approach taken is to build on the strengths people already have and their successes. It is easier to develop what you already have than to try and develop skills that do not come easily. Being yourself is the most effective tool for business networking and building relationships. This course will help those attending: Appreciate the importance of networking, and different forms of networking Understand the dynamics of communication that are specific to networking Become more confident and assured when 'working' a room Improve their influencing skills, especially with people who are experts and in positions of authority 'Sell' themselves and promote their company Identify and manage their profiles using online social networking sites Use effective follow-up to maintain active contacts and connections Select the correct networking groups, clubs and events Create their own personal network 1 The importance, and different types, of networking Personal objectives and introductions Test networking session Examples of the importance, purpose and format of various types of networking, and benefits you can expect 2 How to work a room - preparation and strategy Three things to know before you attend any event Non-verbal communication and art of rapport Breaking the ice - worked examples with practical demonstration 3 Communication dynamics in networking - the power of the listening networker Why it is better to listen than talk Effective questioning and active listening Creating a natural and engaging conversation, 1-2-1 and in a larger group 4 Assumptions when networking How to use the 'instant judgement' of others to your advantage What assumptions are you making? How to keep an open mind 5 Business networking etiquette Meeting and greeting at a business networking event - approaching complete strangers and introducing yourself Socialising: joining and leaving groups easily Making a good first impression in 30 seconds The use of status when networking 6 Making connections Asking for cards, contact details and referrals Gaining a follow-up commitment Some tips and tricks 7 Business networking rehearsals Practice sessions 8 Personal business networking online Overview of different types of networking sites - there is a lot more out there than just Facebook! Examples of creating an effective profile Using social networking effectively - case studies and application 'Advanced' applications - blogs, articles, twitter, feeds, etc. Online demonstration and examples 9 Building relationships - follow-up and follow-through Maintaining a good database Developing a contact strategy with different types and levels of contact How to analyse your contact base
Monthly online ekphrastic writing workshops exploring contemporary artworks for story inspiration.
LOOKING FOR: MG, YA, GRAPHIC NOVELS Katie Blagden is a Literary Agent at The Ampersand Agency, representing authors and author-illustrators across various genres and age ranges. She previously worked with Arabella Stein at the Bright Agency, where she helped launch their Literary list. Her notable projects include the Arcana duology by Sam Prentice-Jones (Macmillan US / Hot Key Books) and The River Thief by Hannah Peck (Piccadilly Press). In all areas Katie seeks commercial, plot-driven ideas with a great hook. In adult fiction, Katie specialises in, and is drawn to, Science Fiction, Fantasy, Speculative Fiction, Magical Realism and Horror. She is particularly looking for works that cross genre lines or subvert reader expectations. She loves Babel by R. F. Kuang; Someone You Can Build a Nest In by John Wiswell; Spinning Silver by Naomi Novik; Chain-Gang All-Stars by Nana Kwame Adjei-Brenyah; Rivers of London by Ben Aaronovich; The Long Way to a Small Angry Planet by Becky Chambers; The City We Became by N. K. Jemisin; Legends & Lattes by Travis Baldree; The Rage of Dragons by Evan Winters; Jonathan Strange & Mr Norrel by Susanna Clarke; The Girl With All The Gifts by M. R. Carey; One Last Stop by Casey Mcquiston; Iron Widow by Xiran Jay Zhao; The Lies of Locke Lamora by Scott Lynch; The Night Circus by Erin Morgenstern; The Familiar by Leigh Bardugo; Kindred by Octavia E. Butler; Earthsea by Ursula K. Le Guin; all and anything by Terry Pratchett! Graphic Novels favoured by Katie are across all ages and include the likes of Homebody by Theo Parish; Lore Olympus by Rachel Smythe; Lumber Janes by N. D. Stevens et al; On A Sunbeam by Tillie Walden; Through The Woods by Emma Carrol; The Magic Fish by Trung Le Nguyen; Heartstopper by Alice Oseman; El Deafo by Cece Bell; Roller Girls by Victoria Jamieson; Skyward by Joe Henderson and Lee Garbett; Faith by Jody Houser. For Graphic Novels, Katie is currently only considering Author-Illustrators (or Author/Illustrator pairings). In children’s, Katie specialises in Middle Grade, YA and Crossover Fiction, She is looking for fast, funny and action-packed Middle Grade. In YA, she is drawn to grounded or contemporary SFF, queer stories and fairytale or folktale inspired works. Examples of books in this area Katie loves are All That's Left in the World by Erik J Brown; The Knife of Never Letting Go by Patrick Ness; Cemetery Boys by Aiden Thomas; Children of Blood and Bone by Tomi Adeyemi; The Deathless Girls by Kiran Millwood Hargrave; Holes by Louis Sachar; Six of Crows by Leigh Bardugo; Gone by Michael Grant; His Dark Materials by Philip Pullman; Impossible Creatures by Katherine Rundell; The Dark Lady by Akala; Percy Jackson by Rick Riordan; The Dark Is Rising by Susan Cooper; Artemis Fowl by Eoin Colfer. Katie is an advocate for centring traditionally underrepresented voices, and actively works to discover and develop authors and author-illustrators from diverse backgrounds. Katie’s previous experience includes marketing, bookselling and advertising. She also appeared as a contributor on the Graham Norton Book Club for Audible for all six seasons. When she’s not reading, you can find Katie playing Dungeons & Dragons, trying a new crafty hobby (before abandoning it for something new), or spoiling her dog Poe. Katie would like you to submit a covering letter, one page synopsis and the first three chapters (Max 5000 words) of your completed manuscript in a single word document. (In addition to the paid sessions, Katie is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print). By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Wednesday 3rd September 2025