487 Teaching & Training courses in Belfast delivered Live Online

Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback

Duration 2 Days 12 CPD hours This course is intended for This is an Intermediate and beyond-level Tableau course geared for experienced Tableau users who wish to leverage Tableau's more advanced capabilities. Overview This skills-focused course combines expert lecture, real-world demonstrations and group discussions with machine-based practical labs and exercises. Working in a hands-on learning environment led by our expert facilitator, students will learn how to: Understand what data works best with Tableau Desktop and how to shape and clean it appropriately to get Learn how to maximize flexibility from Tableau Desktop. Learn how Tableau Prep folds into the analytic cycle, and when to prep data in Tableau Prep vs. Tableau Desktop. Understand the terminology used in Tableau Prep. Know how Tableau Prep approaches data sampling. Create and understand data prep flows that address common scenarios encountered in data preparation, as applied to common data use cases Know how to view data prepared in Tableau Prep using Tableau Desktop. Understand data exploration and validation in Tableau Prep and Tableau Desktop. Geared for experienced Tableau Users, Tableau Prep Building (Tableau Data Prep) for Experienced Users is a two-day hands-on course designed to provide you with the tools and knowledge of how to prepare and shape data in Tableau Prep. It?s best suited for people who have 3-6 months experience in Tableau Desktop and are somewhat familiar with writing calculations. Throughout the course, our instructors will take you from conceptual data preparation material to creating useful Tableau Prep flows that can be output to Tableau Desktop for analysisNOTE: The Tableau Training Series is independent-format training that can be tuned and adjusted to best meet your needs. Our materials are flexible, comprehensive, and are always instructed by a senior instructor with a deep understanding of Tableau and its most current features, benefits and functionality in a wide array of uses. This is not Official Tableau Training. Course Outline Introduction to the workspace Introduction to the workflow Data literacy concepts Connecting to and configuring data Exploring data Cleaning data Preferred data structures in Tableau Shaping data Combining data Opening a data sample and creating an output file Best practices for data preparation Complex flows Starting with a question Hands-on data preparation Additional course details: Nexus Humans Tableau Prep Building (Tableau Data Prep) for Experienced Users (TTDTAB010) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Tableau Prep Building (Tableau Data Prep) for Experienced Users (TTDTAB010) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

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Duration 5 Days 30 CPD hours This course is intended for This class is designed for email digital marketers who manage the email channel for their organization. Whether you are new to Marketing Cloud or looking for tips on how to improve your existing customer journeys, this class is a great place to start. No prior knowledge of Marketing Cloud is needed. Overview When you complete this course, you will be able to: Explain compliance concepts to ensure optimal deliverability. Use tools within Marketing Cloud to uphold deliverability standards. Utilize Email Design best practices to ensure the best customer experience. Develop effective, relevant messages using Content Builder. Design and test different delivery methods and options when sending an email message. Design and execute customer journeys using automation tools within Marketing Cloud. Differentiate the use cases for different automation activities in Automation Studio and Journey Builder. Define fundamental data management and structure terminology. Use data segmentation tools to create targeted emails. Apply a simple data model concept to a real-world scenario. Define subscriber statuses, unsubscribe methods, and preferences. Analyze marketing campaigns using common KPIs. Solve a common marketing problem using troubleshooting guidance. Prioritize testing methods and tools to ensure quality control. Explain fundamental account and sending administration. Know where to go for more information, guidance, and support. Describe capabilities across the platform. Start your journey to becoming a Marketing Cloud Specialist. In this 5-day, expert-led class, you will learn how to build customer journeys within Marketing Cloud. Our team of Marketing Cloud pros will walk you through best practices related to executing, monitoring, and analyzing your journeys, arming you with the tools and know-how to design personalized journeys and engage with your customers in a whole new way. Course Outline Introduction to Salesforce Marketing Cloud Administration Subscriber and Data Management Email Message Design and Creation Message Testing, Delivery, and Email Marketing Best Practices Marketing Automation Analytics and Troubleshooting Summary

Duration 5 Days 30 CPD hours This course is intended for This introductory-level Python course is geared for experienced web developers new to Python who want to use Python and Django for full stack web development projects. Overview Working in a hands-on learning environment, guided by our expert team, attendees will learn to: Develop full-stack web sites based on content stored in an RDMS Use python data types appropriately Define data models Understand the architecture of a Django-based web site Create Django templates for easy-to-modify views Map views to URLs Take advantage of the built-in Admin interface Provide HTML form processing Geared for experienced web developers new to Python, Introduction to Full Stack Web Development with Python and Django is a five-day hands-on course that teaches students how to develop Web applications using the Django framework. Students will explore the basics of creating basic applications using the MVC (model-view-controller) design pattern, as well as more advanced topics such as administration, session management, authentication, and automated testing. This comprehensive, practical course provides an in-depth exploration of working with the programming language, not an academic overview of syntax and grammar. Students will immediately be able to use Python to complete tasks in the real world. The Python Environment Starting Python Using the interpreter Running a Python script Getting help Editors and IDEs Getting Started Using variables Built in functions Strings Numbers Converting among types Writing to the screen Command line parameters Flow Control About flow control Conditional expressions Relational and Boolean operators while loops Lists and Tuples About sequences Lists and list methods Tuples Indexing and slicing Iterating through a sequence Sequence functions, keywords, and operators List comprehensions Working with Files File overview The with statement Opening a file Reading/writing files Dictionaries and Sets About dictionaries Creating and using dictionaries About sets Creating and using sets Functions Returning values Function parameters Variable Scope Sorting with functions Errors and Exception Handling Exception overview Using try/catch/else/finally Handling multiple exceptions Ignoring exceptions Modules and Packages Creating Modules The import statement Module search path Creating packages Classes About OO programming Defining classes Constructors Properties Instance methods and data Class/static methods and data Inheritance Django Architecture Django overview Sites and apps Shared configuration Minimal Django layout Built in flexibility Configuring a Project Executing manage.py Starting the project Generating app files App configuration Database setup The development server Using cookiecutter Creating models Defining models Related objects SQL Migration Simplel model access Login for Nothing and Admin for Free Setting up the admin user Using the admin interface Views What is a view HttpResponse URL route configuration Shortcut: get_object_or_404() Class-based views Templates About templates Variable lookups The url tag Shortcut: render() Querying Models QuerySets Field lookups Chaining filters Slicing QuerySets Related fields Q objects Advanced Templates Use Comments Inheritance Filters Escaping HTML Custom filters Forms Forms overview GET and POST The Form class Processing the form Widgets Validation Forms in templates Automated Testing Why create tests? When to create tests Using Django's test framework Using the test client Running tests Checking code coverage

Duration 5 Days 30 CPD hours This course is intended for This is an introductory- level Java programming course, designed for experienced developers who wish to get up and running with JEE, or who need to reinforce sound Java for Web / JEE coding practices. Attendees should have a working knowledge of developing basic Java software applications. Overview Students who attend Mastering JEE Web Application Development will leave the course armed with the required skills to design and build scalable, secure, maintainable web applications - leveraging our extensive experience in the delivery of scalable enterprise applications with complex web interfaces based on JEE technologies. Throughout this training, you will be confronted with common web application design problems and given the tools you will need to solve them, such as JEE design patterns. You will also be exposed to a range of JEE and web technologies such as Servlets, JSPs, JSF, JNDI, CDI and advice on when and how to use them. Students will also learn about the capabilities of servlets, their advantages, servlet architecture, and session management. Developers will also learn about managing resources, deployment, and application models, how to use custom tags, and how to build robust and capable web applications using servlets and other components. The course begins with a discussion of web application architecture. A major part of the course is spent on the various web components that are used to implement dynamic web applications. Students will learn not only specific topics and APIs but also how to fit the pieces together into a complete application. Working within in an engaging, hands-on learning environment, guided by our expert team, attendees will learn to: Design and build web applications from both business and technical requirements Build web interfaces with JSF, JSPs and Servlets, using the latest technologies in JEE. Write maintainable web applications that separate HTML and Java Understand the design and development of web applications using Servlets, JSPs, web fragments, and JSF Work JEE's version of dependency injection (CDI) Make Servlets cooperate and share data Store and process session information Deal with concurrency issues Access databases with JPA Work with annotations included in JEE Work with WebSockets as well as asynchronous servlets Use Java Bean validation in a web application Properly handle various types of exceptions This course is for experienced Java developers who are new to JEE and need to get up and running with essential dynamic web development skills. You will gain core JEE knowledge and skills that can be used as the foundation for developing production-quality web applications to a basic level. Developing Java EE applications Enterprise Development Java EE Core Components JEE Dynamic Web Applications Introduction to Servlets Form processing using Servlets Java Server Pages Implementing MVC in JEE Session Management JEE Servlet Filters and Listeners Servlet Filters Expression Language 3.0 (EL) Overview of EL The EL language Custom Tags Introduction to Custom Tags The Java Standard Tag Library Contexts and Dependency Injection (CDI) Introduction to CDI Using CDI CDI and Java EE Using Resources JEE DataSources Overview of JPA Java API for WebSocket Introduction to WebSocket Implementing WebSocket Endpoint Extending WebSockets Java Bean Validation (JSR 349) Introduction to Bean Validation Bean Validation Managing Web Applications Web Fragments Error Handling Asynchronous Servlets Web Security Introduction to Java Server Faces Introduction to JSF JSF Components Facelets Facelets Facelets Templating and Resources Additional course details: Nexus Humans Mastering JEE Web Development (TT5100) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Mastering JEE Web Development (TT5100) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 4 Days 24 CPD hours This course is intended for This course is ideal for email digital marketers responsible for managing the email channel for their organization, Salesforce Admins responsible for supporting users when Marketing Cloud Connect is installed, and customers who will be connecting their Salesforce org to Marketing Cloud using Marketing Cloud Connect. Overview When you complete this course, you will be able to: Explain Marketing Cloud Connect. Connect a Marketing Cloud account to a Salesforce org. Create individualized content blocks to leverage Salesforce CRM data using personalization strings and dynamic content. Create an email in Content Builder. Utilize the various sending methods to send to a Lead, Contact, Report, or Campaign in Marketing Cloud and Sales and Service Clouds. Automate sending emails using a Triggered Email, Automation Studio, and Journey Builder. Configure Synchronized CRM Sources to bring CRM data into Marketing Cloud. Segment data using Reports, Filter Activity, and Query Activity. Create journeys using Salesforce Activities in Journey Builder. Review tracking data in Marketing Cloud and Sales and Service Clouds. Create analytics reports in Marketing Cloud. Create and customize Marketing Cloud reports in Sales and Service Clouds. Create a dashboard based on Marketing Cloud reports. Unify and analyze your data in one place with Marketing Cloud Connect. In this 4-day class, you'll learn how to link your Marketing, Sales, and Service Clouds to seamlessly engage with your customers. Discover how to segment Salesforce data to create personalized, targeted emails. Track and report on those emails to see what resonates most with your customers so you can strengthen your relationships with them. Salesforce Marketing Cloud Overview Review the Customer Success Platform Get to Know Marketing Cloud Marketing Cloud Connect Review Marketing Cloud Connect Review the Various Ways to Connect the Clouds Marketing Cloud Connect Configuration Explore How to Connect the Clouds Review the Prerequisites for Marketing Cloud Connect Review Salesforce Terminology Connect a Marketing Cloud Account to a Salesforce Org Review Prework Personalized Digital Marketing Review What Functionality Can Be Accomplished in Each Cloud Create a Personalized Email Leveraging Salesforce CRM Data Using Content Builder Use Testing Tools Send a Marketing Cloud Email Manually to a Lead, Contact, Report, and Campaign Automate the Sending of an Email via a Triggered Email, Automation Studio, and Journey Builder Understand What Happens When an Email Is Sent Understand Subscriber Statuses Synchronized CRM Data Explain How and Why to Bring Salesforce CRM Data into Marketing Cloud Synchronize Data Sources in Contact Builder Create Segments Using Filters and the Query Activity Create a Salesforce Data Extension for Sending Create a Journey Using Synchronized Data Sources Test a Journey Journey Builder Explain Sales and Service Cloud Activities Create a Journey Using Sales and Service Cloud Activities Tracking and Reporting Understand the Tracking Data Available in Marketing Cloud Create and Automate Tracking Reports in Marketing Cloud Understand the Tracking Data Available in Sales and Service Cloud Create and Customize Marketing Cloud Reports in Sales and Service Cloud Create a Dashboard for Marketing Cloud Tracking Reports Additional course details: Nexus Humans Salesforce Link Your Salesforce Data using Marketing Cloud Connect (MCC201) training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Salesforce Link Your Salesforce Data using Marketing Cloud Connect (MCC201) course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 1 Days 6 CPD hours This course is intended for This course is intended for individuals who desire to influence, develop, and/or implement a business ethics program in an organization. Overview Upon successful completion of this course, students will be able to foster a successful company culture and increase profitability by implementing a program of good business ethics. In this course, students will grow in their understanding of business ethics, their impact on all business levels and how all who interact with the company influence the development of a company business ethic. Getting Started Icebreaker Housekeeping Items The Parking Lot Workshop Objectives What is Ethics? What is Business Ethics 10 Benefits of Managing Ethics Case Study Implementing Ethics in the Workplace Benefits Guidelines for Managing Ethics in the Workplace Roles and Responsibilities Employer / Employee Rights Privacy Policies Harassment Issues Technology Business and Social Responsibilities Identifying Types of Responsibilities Case Study Handling Conflicting Social and Business Responsibilities Case Study Ethical Decisions The Basics Balancing Personal and Organizational Ethics Common Dilemmas Making Ethical Decisions Overcoming Obstacles Whistle Blowing Criteria and Risk The Process When You Should 'Blow the Whistle Managerial Ethics Ethical Management Identifying the Characteristics Ensuring Ethical Behavior Unethical Behavior Recognize and Identify Preventing Addressing Interventions Ethics in Business (I) Organization Basics Addressing the Needs Ethical Principles Ethics in Business (II) Ethical Safeguards Developing a Code of Ethics Performing an Internal Ethics Audit Upholding the Ethics Program Wrapping Up Words from the Wise Review of Parking Lot Lessons Learned Completion of Action Plans and Evaluations Additional course details: Nexus Humans Business Ethics training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Business Ethics course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Duration 1 Days 6 CPD hours This course is intended for This course is targeted towards developers looking to build a career as a Node.js developer. This course offers you a deep but gentle dive into Node.js. You will start off by discovering the basic building blocks of the modern JavaScript language, which are necessary for you to have a good grasp of Node.js, before delving into the fundamentals of Node.js.Most courses quickly dive into Node.js forgetting that, at the end of the day, Node.js is still JavaScript. This can be challenging for JavaScript newbies who are then trying to build a solid house on a shaky foundation.This course overcomes that obstacle by beginning with a quick introduction to the modern JavaScript language (ES6+). You will then discover Node's asynchronous programming model and examine Node's module system, including built-in modules and application modularization, as well as the NPM third-party module registry. We will finish off by working on a simple web application API using the Hapi.js and Knex.js frameworks. Introduction to Node.js The Basics of Node.js The Module System Asynchronous Programming with Node.js Building the API: Part 1 Building a Basic HTTP Server Setting up Hapi.js Understanding Requests Building the API: Part 2 Working with the DB Using Knex.js Authenticating Your API with JWT Testing Your API with Lab Additional course details: Nexus Humans Beginning API Development with Node.js training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the Beginning API Development with Node.js course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group