This course aims to equip participants with essential skills in marketing and promoting events successfully. Explore the significance of marketing communications and sponsorship across diverse event types. Delve into understanding target audiences, their needs, and interests, while mastering the art of developing compelling event branding and messaging. Gain practical expertise in creating effective marketing materials, utilizing appropriate channels, and implementing strategies for measuring and analyzing marketing and promotional efforts. By the course's end, participants will be well-versed in crafting impactful event marketing campaigns tailored to diverse audiences.After completing this course you will be able to understand the following The importance of marketing communications for different types of events and the importance of sponsorship. The target audience and their needs and interests. Developing event branding and messaging. Creating marketing and promotional materials. Identifying and using appropriate marketing channels. Measuring and analyzing marketing and promotional efforts. This course aims to equip participants with comprehensive knowledge and skills in marketing and promoting events. Learners will understand the significance of marketing communications and sponsorship across various event types. The curriculum focuses on identifying target audiences, assessing their needs, and tailoring strategies to meet their interests. Participants will delve into developing effective event branding, crafting impactful messaging, and creating compelling marketing materials. The course also covers the selection and utilization of appropriate marketing channels, along with the crucial aspect of measuring and analyzing marketing and promotional efforts for continual improvement. This course aims to equip participants with comprehensive knowledge and skills in marketing and promoting events. Delving into the significance of marketing communications and sponsorship across diverse event types, the program focuses on understanding the target audience, addressing their needs, and tailoring strategies to their interests. Participants will master the art of developing impactful event branding and messaging, creating compelling marketing materials, and leveraging appropriate channels for promotion. The curriculum also emphasizes the crucial aspect of measuring and analyzing marketing efforts to ensure strategic success in event promotion. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Marketing and Promoting Events This course aims to equip participants with comprehensive knowledge and skills in marketing and promoting events. Delving into the significance of marketing communications and sponsorship across diverse event types, the program focuses on understanding the target audience, addressing their needs, and tailoring strategies to their interests. Participants will master the art of developing impactful event branding and messaging, creating compelling marketing materials, and leveraging appropriate channels for promotion. The curriculum also emphasizes the crucial aspect of measuring and analyzing marketing efforts to ensure strategic success in event promotion. Marketing And Promoting Events Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Event Planners and Coordinators Marketing Professionals Public Relations Practitioners Sponsorship Managers Communication Specialists Brand Managers Advertising Executives Business Owners and Entrepreneurs Students Pursuing Event Management or Marketing Individuals Seeking Career Advancement in Event Marketing Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Management of Value (MoV®) Practitioner: In-House Training This interactive MoV® Practitioner course provides a modular and case-study-driven approach to learning Management of Value (MoV). The core knowledge is structured and comprehensive; and well-rounded modules cover the methodology and various techniques. A case study is used to help appreciate the relevance of MoV in its practical application. What you will Learn The MoV Practitioner Course prepares you for the MoV Practitioner exam. Individuals certified at the MoV Practitioner level will be able to: Apply Management of Value (MoV) principles, processes and techniques, and advocate the benefits of this application appropriately to the senior Management. Develop a plan of MoV activities for the whole lifecycle of small and large projects and programs. Plan an MoV study, tailoring it to particular projects or programs and developing practical study or workshop handbooks as required. Understand and articulate value in relation to organizational objectives. Prioritize value drivers using function analysis and use these to demonstrate how value might be improved. Quantify monetary and non-monetary value using the Value Index, Value Metrics and the Value for Money ratio. Describe and comment on the application of various techniques relevant to MoV. Monitor improvements in value realized throughout a project lifecycle and capture learning which can be transferred to future projects. Offer suggestions and guidance about embedding MoV into an organization, including policy issues, undertake a health check, assess maturity and competence, and provide guidance on typical roles and responsibilities. Understand and articulate the use of MoV within other Best Management Practice methods and its contributions to them Benefits of Taking This Course Upon successful completion of this course, you will be able to: Organise and contribute constructively to a Management of Value (MoV) Study Demonstrate a knowledge of MoV principles, processes, approach, and environment Analyse a company, programme or project to establish its organisational value includes identification and weighting of Value Drivers Pass the AXELOS Practitioner Examination Function Analysis Customer FAST Diagram Value Tree Development Weighting Attributes Paired Comparisons Developing a Value Profile Developing a Value Index Value for Money Ratio Stimulating Innovation Value Engineering Option Evaluation and Selection Evaluation Matrix Value and Value for Money Timing and Planning Teams and Stakeholders MoV in the Organization Integrating with Best Management Practice Relationship between Process and Approach
Portfolio, Programs, & Project Offices Practitioner: Virtual In-House Training P3O® is the AXELOS standard for the design of decision-making processes regarding changes in organizations. P3O provides a guideline for the design of portfolio, programme, and project offices in organizations. The P3O Practitioner Course is an interactive learning experience. The P3O Practitioner-level content provides you with sufficient knowledge and understanding of the P3O guidance to design, implement, manage or work within any component office of a P3O model. It enables participants to successfully complete the associated P30 Practitioner exam and achieve the qualification. In this course, you will be prepared to successfully attempt the P3O Practitioner exam and learn how to implement or re-energize a P3O model in their own organization. What you will Learn At the end of the P3O Practitioner course, you will be able to: Define a business case to get senior management approval for P3O Build a right P3O model to adapt to the organization's needs, taking account of the organization's size and portfolio, programme and project management maturity Identify the elements, roles, and functions deployed in a generalized P3O model Use tools and techniques in running the P3O and advising those who shape the portfolio of programmes and projects Introduction to P3O What is the purpose of P3O? Definitions What are P3Os? Portfolio, programme, and project lifecycles Governance and the P3O Designing a P3O Model Factors that affect the design Design considerations What functions and services should the P3O offer? Roles and responsibilities Sizing and tailoring of the P3O model Why have a P3O? How a P3O adds value Maximizing that value Getting investment for the P3O Overcoming common barriers Timescales Why have a P3O (Extension)? The P3O Business Case The P3O Model Blueprint Vision Statement Demonstrating the Value KPIs The Benefits of Claimed Capabilities Benefit Realisation and Strategic Objectives Benefit Profile How to Implement or Re-Energize a P3O Implementation lifecycle for a permanent P3O Identify Define Deliver Close Implementation lifecycle for a temporary programme or project office Organizational context Definition and implementation Running Closing Recycling How to operate a P3O Overview of tools and techniques Benefits of using standard tools and techniques Critical success factors P3O tools P3O techniques
Management of Value (MoV®) Practitioner: Virtual In-House Training This interactive MoV® Practitioner course provides a modular and case-study-driven approach to learning Management of Value (MoV). The core knowledge is structured and comprehensive; and well-rounded modules cover the methodology and various techniques. A case study is used to help appreciate the relevance of MoV in its practical application. What you will Learn The MoV Practitioner Course prepares you for the MoV Practitioner exam. Individuals certified at the MoV Practitioner level will be able to: Apply Management of Value (MoV) principles, processes and techniques, and advocate the benefits of this application appropriately to the senior Management. Develop a plan of MoV activities for the whole lifecycle of small and large projects and programs. Plan an MoV study, tailoring it to particular projects or programs and developing practical study or workshop handbooks as required. Understand and articulate value in relation to organizational objectives. Prioritize value drivers using function analysis and use these to demonstrate how value might be improved. Quantify monetary and non-monetary value using the Value Index, Value Metrics and the Value for Money ratio. Describe and comment on the application of various techniques relevant to MoV. Monitor improvements in value realized throughout a project lifecycle and capture learning which can be transferred to future projects. Offer suggestions and guidance about embedding MoV into an organization, including policy issues, undertake a health check, assess maturity and competence, and provide guidance on typical roles and responsibilities. Understand and articulate the use of MoV within other Best Management Practice methods and its contributions to them Benefits of Taking This Course Upon successful completion of this course, you will be able to: Organise and contribute constructively to a Management of Value (MoV) Study Demonstrate a knowledge of MoV principles, processes, approach, and environment Analyse a company, programme or project to establish its organisational value includes identification and weighting of Value Drivers Pass the AXELOS Practitioner Examination Function Analysis Customer FAST Diagram Value Tree Development Weighting Attributes Paired Comparisons Developing a Value Profile Developing a Value Index Value for Money Ratio Stimulating Innovation Value Engineering Option Evaluation and Selection Evaluation Matrix Value and Value for Money Timing and Planning Teams and Stakeholders MoV in the Organization Integrating with Best Management Practice Relationship between Process and Approach
It may seem counterintuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later. This learning stream offers guidance on how to shape a product or service vision, strategies for developing a minimum viable product, ways to create a roadmap you’ll stick to, and responses to questions about market defensibility. With examples of real companies cited throughout and workshop sessions for tailoring your own product or service strategy, this learning stream equips you with everything you need to build a product or service strategy that puts launch within reach.
PRINCE2 Agile® Foundation PRINCE2 Agile® provides structure, governance, and control when working with agile concepts, methods, and techniques. It is a solution combining the flexibility and responsiveness of Agile with the clearly defined framework of PRINCE2. PRINCE2 Agile® framework covers a wide range of agile concepts, including SCRUM, Kanban, and Lean Startup. The PRINCE2 Agile® Foundation certificate is designed to help professionals deliver agile projects by tailoring PRINCE2® management controls with a broad toolset of agile delivery techniques and frameworks. PRINCE2 Agile® is an extension module tailored for forward-thinking organizations and individuals already benefiting from PRINCE2®. It provides further guidance on how to apply agile methods to the world's most recognized project management method. The purpose of the Practitioner qualification is to demonstrate that you can apply and tailor PRINCE2 Agile® in a scenario situation. What you will Learn Understand the key aspects of PRINCE2® Understand basic concepts behind common agile ways of working Demonstrate the purpose of combining PRINCE2® with agile Be able to fix and flex the aspects of a project in an agile context Apply the PRINCE2® principles and tailor the themes, processes, and management products to a project in an agile context Incorporate the areas that can support a PRINCE2 Agile® implementation To prepare Participants for the PRINCE2 Agile® Foundation exam Benefits Agile methods allow organizations to realize the benefits of products and potentially an earlier return on investment while products are being developed and improved. Improved communication through the use of common terminology across PRINCE2® and agile disciplines. Develop a clear definition of how agile can govern a project's delivery, while PRINCE2® governs projects as a whole. Seamless integration: PRINCE2 Agile® will complementPMBOK® GuideandAPM Body of Knowledge®just as PRINCE2® does currently. It will also be of interest for Program Managers with MSP® who need to understand how projects relate to the delivery mechanism. The most up-to-date and relevant view of Agile project management methodologies, PRINCE2 Agile® references the 'flow-based' working featured in Kanban in addition to other agile concepts not covered in other qualifications. Introduction - Getting Started Part 1 An overview of PRINCE2 Agile Overview Blending PRINCE2 and Agile What to fix and what to flex Part 2 Agile behaviors ad the PRINCE2 Principles Agile and the PRINCE2 Themes Part 3 Focus areas Agile and the PRINCE2 Processes Examination preparation Examination. Summary - What did we learn, and how can we implement this in our work environment?
PRINCE2 Agile® Foundation: In-House Training PRINCE2 Agile® provides structure, governance, and control when working with agile concepts, methods, and techniques. It is a solution combining the flexibility and responsiveness of Agile with the clearly defined framework of PRINCE2. PRINCE2 Agile® framework covers a wide range of agile concepts, including SCRUM, Kanban, and Lean Startup. The PRINCE2 Agile® Foundation certificate is designed to help professionals deliver agile projects by tailoring PRINCE2® management controls with a broad toolset of agile delivery techniques and frameworks. PRINCE2 Agile® is an extension module tailored for forward-thinking organizations and individuals already benefiting from PRINCE2®. It provides further guidance on how to apply agile methods to the world's most recognized project management method. The purpose of the Practitioner qualification is to demonstrate that you can apply and tailor PRINCE2 Agile® in a scenario situation. What you will Learn Understand the key aspects of PRINCE2® Understand basic concepts behind common agile ways of working Demonstrate the purpose of combining PRINCE2® with agile Be able to fix and flex the aspects of a project in an agile context Apply the PRINCE2® principles and tailor the themes, processes, and management products to a project in an agile context Incorporate the areas that can support a PRINCE2 Agile® implementation To prepare Participants for the PRINCE2 Agile® Foundation exam Benefits Agile methods allow organizations to realize the benefits of products and potentially an earlier return on investment while products are being developed and improved. Improved communication through the use of common terminology across PRINCE2® and agile disciplines. Develop a clear definition of how agile can govern a project's delivery, while PRINCE2® governs projects as a whole. Seamless integration: PRINCE2 Agile® will complementPMBOK® GuideandAPM Body of Knowledge®just as PRINCE2® does currently. It will also be of interest for Program Managers with MSP® who need to understand how projects relate to the delivery mechanism. The most up-to-date and relevant view of Agile project management methodologies, PRINCE2 Agile® references the 'flow-based' working featured in Kanban in addition to other agile concepts not covered in other qualifications. Introduction - Getting Started Part 1 An overview of PRINCE2 Agile Overview Blending PRINCE2 and Agile What to fix and what to flex Part 2 Agile behaviors ad the PRINCE2 Principles Agile and the PRINCE2 Themes Part 3 Focus areas Agile and the PRINCE2 Processes Examination preparation Examination. Summary - What did we learn, and how can we implement this in our work environment?
PRINCE2 Agile® Foundation: Virtual In-House Training PRINCE2 Agile® provides structure, governance, and control when working with agile concepts, methods, and techniques. It is a solution combining the flexibility and responsiveness of Agile with the clearly defined framework of PRINCE2. PRINCE2 Agile® framework covers a wide range of agile concepts, including SCRUM, Kanban, and Lean Startup. The PRINCE2 Agile® Foundation certificate is designed to help professionals deliver agile projects by tailoring PRINCE2® management controls with a broad toolset of agile delivery techniques and frameworks. PRINCE2 Agile® is an extension module tailored for forward-thinking organizations and individuals already benefiting from PRINCE2®. It provides further guidance on how to apply agile methods to the world's most recognized project management method. The purpose of the Practitioner qualification is to demonstrate that you can apply and tailor PRINCE2 Agile® in a scenario situation. What you will Learn Understand the key aspects of PRINCE2® Understand basic concepts behind common agile ways of working Demonstrate the purpose of combining PRINCE2® with agile Be able to fix and flex the aspects of a project in an agile context Apply the PRINCE2® principles and tailor the themes, processes, and management products to a project in an agile context Incorporate the areas that can support a PRINCE2 Agile® implementation To prepare Participants for the PRINCE2 Agile® Foundation exam Benefits Agile methods allow organizations to realize the benefits of products and potentially an earlier return on investment while products are being developed and improved. Improved communication through the use of common terminology across PRINCE2® and agile disciplines. Develop a clear definition of how agile can govern a project's delivery, while PRINCE2® governs projects as a whole. Seamless integration: PRINCE2 Agile® will complementPMBOK® GuideandAPM Body of Knowledge®just as PRINCE2® does currently. It will also be of interest for Program Managers with MSP® who need to understand how projects relate to the delivery mechanism. The most up-to-date and relevant view of Agile project management methodologies, PRINCE2 Agile® references the 'flow-based' working featured in Kanban in addition to other agile concepts not covered in other qualifications. Introduction - Getting Started Part 1 An overview of PRINCE2 Agile Overview Blending PRINCE2 and Agile What to fix and what to flex Part 2 Agile behaviors ad the PRINCE2 Principles Agile and the PRINCE2 Themes Part 3 Focus areas Agile and the PRINCE2 Processes Examination preparation Examination. Summary - What did we learn, and how can we implement this in our work environment?
Duration 2 Days 12 CPD hours This course is intended for Anyone with the need to understand how business analysis is performed to support agile projects or who must transition their existing business analysis skills and practices from waterfall to agile. Overview In this course, students will: Understand the fundamentals of agile delivery and agile business analysis Compare and contrast business analysis on waterfall and agile projects Explain the value proposition for agile product development Define the 4 main types of project life cycles Complete an in-depth walkthrough of the agile delivery life cycle Explain the major flavors of agile Understand the major standards available to assist in transition of skills Define business analysis tailoring and understand how to apply it Learn over 20 business analysis techniques commonly used on agile projects In this course, students will gain an understanding about agile business analysis. Students will learn how business analysis on an agile project is ?the same? and ?different? than business analysis performed on waterfall projects. Students will understand how the business analysis role changes on an agile team. A number of business analysis techniques suited for supporting agile teams will be introduced as will the various standards available to the community to help teams and organizations transition. Since few organizations are pure agile, students will also learn about delivery approaches that use a combination of practices from waterfall and agile and will also be introduced to the important concept of business analysis tailoring ? the key skill used to adapt business analysis skills to all environments ? regardless of the delivery life cycle selected. Introduction What is agile The Agile Manifesto Agile principles Agile benefits Hands-on activity Learning and course objectives The current state of agile Agile trends Agile skills Value proposition The business case for agile The BA role changes on an agile project Hands-on activity Understanding project life cycles Project life cycle Product life cycle Incremental versus Iterative Hybrid approaches to delivery Choosing a project life cycle An in-depth look at Agile The agile development life cycle A sequence of iterations Essential concepts Inside each iteration Iteration goal Iteration planning Sequence of tasks Work period Testing End of iteration activities Evaluation and feedback Structured walkthroughs Evaluation guidelines The BA role in structured walkthroughs Scripting scenarios Defect list Retrospectives Hands-on exercise Type of Agile Delivery Approaches The flavors of agile Scrum Scrum roles Extreme Programming (XP) Dynamic System Development Method (DSDM) Feature Driven Development (FDD) Testing Best practices used by FDD Kanban Kanban Boards Agile Unified Process Scaling Frameworks Introduction to Agile Business Analysis What is business analysis? What is agile business analysis? Framework for agile business analysis Business analysis components International Institute of Business Analysis (IIBA©) Project Management Institute (PMI©) Context to business analysis Our industry BA standards Our industry Agile BA standards Product Owners What stays the same What is expected to change Agile requirements deliverables Lightweight documentation Requirements repository Where business analysis fits in The BA workload Hands-on exercise Business Analysis Tailoring Business analysis tailoring (defined) Tailoring considerations What tailoring looks like The PMI Guide to Business Analysis Determining the ?best? BA approach Methodology vs Standard Why use methodologies Determining your methodology Business analysis impacts Tools and techniques for agile business analysis Agile BA techniques Backlog refinements Behavior Driven Development (BDD) Burndown chart Collaborative games Definition of done Definition of ready INVEST Iteration planning Kanban board Minimum marketable features (MMF) Minimum viable product (MVP) MoSCoW Narrative writing Persona analysis Product roadmap Progressive Elaboration Prototyping Purpose alignment model Retrospectives Story slicing Hands-on Exercise Prioritization Techniques Requirements prioritization Prioritizing on agile projects Prioritization criteria Business benefit MoSCoW Pair-choice comparison Setting priorities with multi-voting Cost to acquire and operate Determining business value Story point estimating Planning poker Project velocity Hands-on activity Course wrap-up Making the transition to agile How my role will be different Course summary Retrospective Questions Additional course details: Nexus Humans BA08 - Agile for Business Analysts training program is a workshop that presents an invigorating mix of sessions, lessons, and masterclasses meticulously crafted to propel your learning expedition forward. This immersive bootcamp-style experience boasts interactive lectures, hands-on labs, and collaborative hackathons, all strategically designed to fortify fundamental concepts. Guided by seasoned coaches, each session offers priceless insights and practical skills crucial for honing your expertise. Whether you're stepping into the realm of professional skills or a seasoned professional, this comprehensive course ensures you're equipped with the knowledge and prowess necessary for success. While we feel this is the best course for the BA08 - Agile for Business Analysts course and one of our Top 10 we encourage you to read the course outline to make sure it is the right content for you. Additionally, private sessions, closed classes or dedicated events are available both live online and at our training centres in Dublin and London, as well as at your offices anywhere in the UK, Ireland or across EMEA.
Earned Value Management: In-House Training: In-House Training Earned Value Management (EVM) incorporates a set of proven practices appropriate for project or program management methodologies. These include integration of program scope, schedule, and cost objectives, establishment of a baseline plan for accomplishment of program objectives and use of earned value techniques for performance measurement during the execution of a program. Earned Value Management (EVM) incorporates a set of proven practices appropriate for project or program management methodologies. These include integration of program scope, schedule, and cost objectives, establishment of a baseline plan for accomplishment of program objectives and use of earned value techniques for performance measurement during the execution of a program. EVM provides a solid platform for risk identification, corrective actions, and management re-planning as may be required over the life of a project or program. The course emphasis is on the latest EVM principles and concepts in accordance with changes and guidelines for Earned Value Management in The Guide to the Project Management Body of Knowledge (PMBOK® Guide) and The Practice Standard for Earned Value Management published by the Project Management Institute. What you Will Learn You'll learn how to: Develop a project baseline, using an effective WBS Record actual project performance Calculate EVM measures Evaluate project performance based on EVM measures Respond to project variances Integrate EVM and risk management Determine how EVM will add value to your organization Develop an EVM implementation plan for your organization Getting Started Introductions Course structure Course goals and objectives Expectations Foundation Concepts Introduction to Earned Value Management (EVM) Benefits of EVM EVM Process Overview Applications of EVM Creating a Work Breakdown Structure Reviewing WBS concepts Reviewing WBS development process (decomposition) Using a WBS to support EVM Building a Project Baseline Defining a project baseline Developing a project baseline Using a project baseline Recording Actuals Recording actuals overview Collecting data for actual project performance Determining earned value - various methods EVM Performance Measures Using current status measures Using forecasting measures Analyzing EVM measures EVM and Risk Management Integrating EVM and Risk Management Using EVM measures in the risk register Exploring how EVM can facilitate reserves management Drawing down contingency reserves Responding to Variances Introduction to variances Process for responding to variances Response options Reporting Project Performance EVM reporting overview Meeting EVM reporting needs Addressing EVM reporting challenges Implementing an EVMS Defining EVMS requirements EVM for Agile projects Tailoring the EVMS Summary and Next Steps Review of content Review of objectives / expectations Personal action plan