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It is essential for a thriving manager or leader to have the management and leadership skills. Without the required skills, it will be quite challenging for administering and leading a group of staff, or organisation. This Management and Leadership Development Training course is intended to improve your managing and leadership skills in the most effective way possible. You will learn how to build trust and confidence, understand the fundamental requirements and knowledge of becoming an efficient manager, how to gain employee satisfaction, and so on. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Course Content Management and Leadership Development Training - Updated Version Leadership & Management Module 1: Understanding Management and Leadership 00:40:00 Module 2: Leadership Theories 00:25:00 Module 3: Improving Management and Leadership Performance 00:15:00 Module 4: High Performance Teams 00:32:00 Module 5: Motivating Employees 00:26:00 Module 6: Organisational Skills 00:26:00 Module 7: Talent Management 00:37:00 Module 8: Succession Planning 00:24:00 Module 9: Business Process Management 00:29:00 Module 10: Communication Skills 00:28:00 Module 11: Negotiation Techniques 00:15:00 Module 12: Managing Meetings and Giving Feedback 00:22:00 Module 13: Managing Change 00:22:00 Module 14: Time Management 00:37:00 Module 15: Stress Management 00:15:00 Module 16: Emotional Intelligence in Leadership 00:32:00 Module 17: Managing Conflict 00:14:00 Module 18: Dealing with Office Politics 00:34:00 Module 19: Risk Management 00:35:00 Module 20: Corporate Responsibility and Ethics 00:14:00 Business Management Introduction to Business Management 00:27:00 Operations Management 00:26:00 Introduction to Business Analysis 00:16:00 Strategic Analysis and Product Scope 00:30:00 Project Management 00:21:00 Business Development and Succession Planning 00:26:00 Business Processes 00:44:00 Planning & Forecasting Operations 00:23:00 Performance Management 00:20:00 Management of Cash and Credit 00:21:00 Managing Risk and Recovery 00:28:00 Quality Management 00:23:00 Communication Skills 00:27:00 Business Environment 00:18:00 Organisational Skills 01:18:00 Negotiation Techniques 00:18:00 Human Resource Management 00:19:00 Motivation and Counselling 00:21:00 Customer Service 00:18:00 Time Management 00:42:00 Conflict Management 00:16:00 Mock Exam Mock Exam- Management and Leadership Development Training 00:20:00 Final Exam Final Exam- Management and Leadership Development Training 00:20:00 Management and Leadership Development Training - Old Version Management and Leadership Development Module One - Getting Started 01:00:00 Module Two - Grooming a New Manager 01:00:00 Module Three - Coaching and Mentoring (I) 01:00:00 Module Four - Coaching and Mentoring (II) 01:00:00 Module Five - Measuring Performance 01:00:00 Module Six - Motivating Managers 01:00:00 Module Seven - Signs of Poor Management 01:00:00 Module Eight - Trust Your Team of Managers 01:00:00 Module Nine - When an Employee Complains About Their Manager 01:00:00 Module Ten - When Do You Step In 00:30:00 Module Eleven - Remember These Basic Qualities 01:30:00 Module Twelve - Wrapping Up 01:00:00 Business Management Designing Your Organizational Structure 00:30:00 Introduction to Operations Management 00:15:00 Understanding Financial Terms 00:30:00 Getting the Right People in Place 00:15:00 Getting Your Product Together 00:15:00 Building a Corporate Brand 00:30:00 Marketing Your Product 01:00:00 Selling Your Product 00:15:00 Planning for the Future 00:15:00 Goal Setting and Goal Getting 00:30:00 Succession Planning 101 00:15:00 Managing Your Money 00:15:00 Ethics 101 00:15:00 Building a Strong Customer Care Team 00:15:00 Training Employees for Success 00:15:00 Leadership Essentials 00:15:00 Business Leadership About the Learning Organization 00:15:00 Achieving Personal Mastery 00:15:00 Analyzing Our Mental Models 00:30:00 Achieving a Shared Vision 00:15:00 Team Learning 00:15:00 Systems Thinking 00:15:00 Five Practices 00:15:00 Building Trust 00:15:00 Managing Change 00:30:00 Managers vs. Leaders 00:15:00 Influence Strategies 00:15:00 Managing Relationships 01:00:00 Strategic Planning 00:00:00 Doing Delegation Right 00:15:00 Criteria for Useful Feedback 00:15:00 Feedback Techniques 00:15:00 Mastering Your Body Language 00:15:00 Meeting Management 00:30:00 Pumping up a Presentation 00:15:00 Employee Accountability Defining Accountability 00:30:00 Creating an Accountable Organization 00:30:00 Setting Goals and Expectations 00:30:00 Doing Delegation Right 00:45:00 Offering Feedback 00:15:00 Activities The Manager: Management and Leadership Development Programme- Activities 00:00:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.

Sharpen your culinary leadership skills with our Kitchen Management course. Master safety, sanitation, menu creation, and strategic financial planning to excel as a kitchen manager. Dive into this all-encompassing guide to managing a high-functioning kitchen.

Want to gain a better understanding of your business's needs? Are you looking for solutions to your business problems? The Business Analysis Level 4 course is designed to provide learners with fundamental knowledge of business analysis, whether you're a business owner or aspiring business analyst. In this comprehensive training program, you will learn the definition of business analysis, with an introduction to business analysis planning and monitoring. This course also explores a wide range of techniques for researching and investigating, from brainstorming to interface analysis. You will learn how to determine the best way to find solutions to your business problems, using strategic planning and effective process improvement methods.  On successful completion of this advanced course, you will have the practical knowledge to kickstart your career, with the potential to earn a competitive salary. Learning Objectives Familiarise with the role and core responsibilities of a business analyst Learn how to conduct a thorough business analysis step-by-step Sharpen your strategic thinking, verbal communication and problem-solving skills Understand the fundamentals of business planning and monitoring Explore a wide range of business analysis techniques and strategies Learn how to analyse potential and existing business solutions Discover tips and techniques for business elicitation and management Who is this Course for? This certificate in Business Analysis is ideal for aspiring business analysts, project managers or professionals who are new to the field and wish to fine-tune their skills and knowledge to accelerate their professional development. Our distance learning courses include specially designed training units to ensure quality, flexible studying. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the course. Good understanding of English language, numeracy and ICT are required to attend this course. Certificate of Completion from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career Path This Business Analysis course is a stepping stone for learners to work their way up to becoming a successful business analyst. Career opportunities and related roles in this field include: Strategy & Business Analyst Junior Business Analyst Technical Business Analyst Project Manager Course Curriculum Module 01: What is Business Analysis? What is Business Analysis? 00:10:00 Assessment Module 1 Module 01 Final Quiz Exam - Business Analysis Level 4 00:10:00 Module 02: Breaking Down the Different Levels of Business Analysis Breaking Down the Different Levels of Business Analysis 00:10:00 Assessment Module 2 Module 02 Final Quiz Exam - Business Analysis Level 4 00:10:00 Module 03: Business Analysis Key Concepts Business Analysis Key Concepts 00:05:00 Assessment Module 3 Module 03 Final Quiz Exam - Business Analysis Level 4 00:10:00 Module 04: Business Analysis Planning and Monitoring Business Analysis Planning and Monitoring 00:10:00 Assessment Module 4 Module 04 Final Quiz Exam - Business Analysis Level 4 00:10:00 Module 05: Elicitation and Collaboration Elicitation and Collaboration 00:10:00 Assessment Module 5 Module 05 Final Quiz Exam - Business Analysis Level 4 00:10:00 Module 06: Requirements Life Cycle Management Requirements Life Cycle Management 00:15:00 Assessment Module 6 Module 06 Final Quiz Exam - Business Analysis Level 4 00:10:00 Module 07: Strategy Analysis Strategy Analysis 00:15:00 Assessment Module 7 Module 07 Final Quiz Exam - Business Analysis Level 4 00:10:00 Module 08: Requirements Analysis and Design Definition Requirements Analysis and Design Definition 00:15:00 Assessment Module 8 Module 08 Final Quiz Exam - Business Analysis Level 4 00:10:00 Module 09: Solution Evaluation Solution Evaluation 00:10:00 Assessment Module 9 Module 09 Final Quiz Exam - Business Analysis Level 4 00:10:00 Module 10: Investigation Techniques Investigation Techniques 00:00:00 Assessment Module 10 Module 10 Final Quiz Exam - Business Analysis Level 4 00:10:00 Order Your Certificate

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In the dynamic landscape of project management, a multitude of exciting opportunities await driven individuals seeking to carve out a successful career path. This comprehensive course, "Project Management & PMI: Project Manager," is an invaluable stepping stone towards unlocking these opportunities. With modules spanning from "Introduction to Project Management" to "Risk Management," participants gain a holistic understanding of the multifaceted aspects of this industry. By immersing yourself in modules focused on "Project management," you'll cultivate a versatile skill set that can be applied to industries ranging from technology to construction, finance to healthcare. This course imparts theoretical knowledge and equips you with practical insights, empowering you to steer projects towards success. Learning Outcomes: By completing the "Project Management & PMI: Project Manager" course, you will: Gain a strong grasp of project management principles and practices. Develop strategic planning skills for efficient project execution. Enhance communication and collaboration abilities. Acquire conflict resolution and managing change expertise. Master risk identification and mitigation within projects. This comprehensive Project Management & PMI: Project Manager program is meticulously crafted to equip you with the essential skills and knowledge needed to excel in the dynamic field of project management. From mastering the fundamental principles outlined in PMBOK and PMI (Project Management Institute) to honing expertise in quality assurance, communication, time, and risk managing, you'll be empowered to navigate the intricacies of project lifecycles confidently. Delve into various modules, each meticulously designed to cultivate your proficiency in project planning, managing resources, conflict resolution, and more. With a strong emphasis on "Project management" principles woven throughout, this project management course ensures you'll emerge not only as a proficient project manager but also as a valuable asset to any organisation seeking effective leadership and successful project execution. Embrace this opportunity to acquire the skills that will propel your career forward in the exciting realm of project management. "Project Management & PMI: Project Manager" is not merely a course; it is an invitation to seize opportunities in the dynamic realm of project management. Embrace these prospects, empower your career, and become a leader who can navigate and thrive in the ever-evolving landscape of project management. CPD Quality Standard Certificate Digital certificate - £4.99 Hardcopy Certificate (FREE UK Delivery) Hard copy certificate - £9.99 Hardcopy Transcript: £9.99 Quality Licence Scheme Endorsed Certificate of Achievement: Upon successful completion of the course, you will be eligible to order an original hardcopy certificate of achievement. This prestigious certificate, endorsed by the Quality Licence Scheme, will be titled 'Advanced Diploma in Project Management at QLS Level 7'. Your certificate will be delivered directly to your home. The pricing scheme for the certificate is as follows: £129 GBP for addresses within the UK. Please note that delivery within the UK is free of charge. Please Note: NextGen Learning is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. CPD 180 CPD hours / points Accredited by CPD Quality Standards Module 01: Project Management 13:32 1: Introduction to Project Management Preview 13:32 Module 02: PMBOK and PMI Overview 07:34 2: PMBOK and PMI Preview 07:34 Module 03: Global Project Management Perspectives 23:13 3: Global Project Management 23:13 Module 04: Project Life Cycle Phases 16:33 4: Project Life Cycle 16:33 Module 05: Time Management Techniques 24:53 5: Time Management 24:53 Module 06: Ensuring Quality in Projects 13:02 6: Quality Management 13:02 Module 07: Efficient Planning and Scheduling Approaches 33:19 7: Effective Planning & Scheduling 33:19 Module 08: Managing Human Resources in Projects 14:24 8: Human Resource Management 14:24 Module 09: Performance Management 11:54 9: Performance Management 11:54 Module 10: Talent Administration 10:03 10: Talent Management 10:03 Module 11: Arranging Meetings and Conferences 17:24 11: Organising Meeting and Conferences 17:24 Module 12: Resource Management Strategies 10:52 12: Managing Resources 10:52 Module 13: Managing Change 15:18 13: Change Management 15:18 Module 14: Business Resilience and Dealing with Crisis 09:45 14: Business Resilience and Crisis Management 09:45 Module 15: Handling and Resolving Conflicts 07:46 15: Conflict Management 07:46 Module 16: Managing Stress 09:08 16: Stress Management 09:08 Module 17: Communication Abilities 16:20 17: Communication Skills 16:20 Module 18: Procurement & Purchasing Oversight 12:54 18: Procurement & Purchasing Management 12:54 Module 19: Mitigating Project Risks 12:08 19: Risk Management 12:08 Order Your CPD Quality Standard Certificate (Optional) 01:00 20: Order Your CPD Quality Standard Certificate (Optional) 01:00 PDF Order Your QLS Endorsed Certificate (Optional) 01:00 21: QLS Endorsed Certificate (Optional) 01:00 PDF Who is this course for? This Project Management & PMI: Project Manager course is ideal for: Individuals seeking a theoretical understanding of project management. Professionals who aim to advance their careers by mastering project management. Team leaders looking to enhance their project coordination skills. Aspiring project managers seeking to gain a comprehensive foundation in the field. Professionals enhancing leadership skills. Individuals learning PMBOK and PMI principles After completing this course, you can later enrol in the following: PMI Certified Associate in Project Management (CAPM) PMI Risk Management Professional (PMI-RMP) APM Project Management Qualification (PMQ) Level 6 Certificate in Project Management Level 7 Diploma - Project Management Requirements Without any formal requirements, anyone can enrol in this Project Management & PMI: Project Manager course. Career path Our Project Management & PMI: Project Manager course will prepare you for a range of careers, including: Junior Project Manager: £25K - £35K/year. Project Manager: £35K - £55K/year. Senior Project Manager: £55K - £70K/year. Programme Manager: £70K - £85K/year. Project Portfolio Manager: £85K - £100K/year. Head of Project Management Office: £100k - £120K/year.

Overview This Quality Management and Strategic Training course will unlock your full potential and will show you how to excel in a career in Quality Management and Strategic Training. So upskill now and reach your full potential. Everything you need to get started in Quality Management and Strategic Training is available in this course. Learning and progressing are the hallmarks of personal development. This Quality Management and Strategic Training will quickly teach you the must-have skills needed to start in the relevant industry. In This Quality Management and Strategic Training - ISO 9001 Course, You Will: Learn strategies to boost your workplace efficiency. Hone your Quality Management and Strategic Training - ISO 9001 skills to help you advance your career. Acquire a comprehensive understanding of various Quality Management and Strategic Training - ISO 9001 topics and tips from industry experts. Learn in-demand Quality Management and Strategic Training - ISO 9001 skills that are in high demand among UK employers, which will help you to kickstart your career. This Quality Management and Strategic Training course covers everything you must know to stand against the tough competition in the Quality Management and Strategic Training field.  The future is truly yours to seize with this Quality Management and Strategic Training. Enrol today and complete the course to achieve a Quality Management and Strategic Training certificate that can change your professional career forever. Additional Perks of Buying a Course From Institute of Mental Health Study online - whenever and wherever you want. One-to-one support from a dedicated tutor throughout your course. Certificate immediately upon course completion 100% Money back guarantee Exclusive discounts on your next course purchase from Institute of Mental Health Enrolling in the Quality Management and Strategic Training course can assist you in getting into your desired career quicker than you ever imagined. So without further ado, start now. Process of Evaluation After studying the Quality Management and Strategic Training course, your skills and knowledge will be tested with a MCQ exam or assignment. You must get a score of 60% to pass the test and get your certificate.  Certificate of Achievement Upon successfully completing the Quality Management and Strategic Training course, you will get your CPD accredited digital certificate immediately. And you can also claim the hardcopy certificate completely free of charge. All you have to do is pay a shipping charge of just £3.99. Who Is This Course for? This Quality Management and Strategic Training is suitable for anyone aspiring to start a career in Quality Management and Strategic Training; even if you are new to this and have no prior knowledge on Quality Management and Strategic Training, this course is going to be very easy for you to understand.  And if you are already working in the Quality Management and Strategic Training field, this course will be a great source of knowledge for you to improve your existing skills and take them to the next level.  Taking this Quality Management and Strategic Training course is a win-win for you in all aspects.  This course has been developed with maximum flexibility and accessibility, making it ideal for people who don't have the time to devote to traditional education. Requirements This Quality Management and Strategic Training course has no prerequisite.  You don't need any educational qualification or experience to enrol in the Quality Management and Strategic Training course. Do note: you must be at least 16 years old to enrol. Any internet-connected device, such as a computer, tablet, or smartphone, can access this online Quality Management and Strategic Training course. Moreover, this course allows you to learn at your own pace while developing transferable and marketable skills. Course Curriculum Course Structure Course Structure 00:07:00 Critical Definitions What is Quality 00:00:00 What is ISO 00:08:00 What is a System - Management System 00:02:00 What is Policy - Quality Policy 00:06:00 What is Vision, Mission & Strategy 00:03:00 QA Vs QC 00:06:00 Effectiveness Vs Efficiency 00:06:00 Verification Vs Validation 00:11:00 Conformity Vs Nonconformity Vs Defect 00:04:00 Correction Vs Corrective Action Vs Preventive Action 00:08:00 Risk & Preventive Action 00:06:00 What is Competence 00:03:00 What is the Context of the Organization 00:05:00 Who are the Interested parties 00:03:00 What are the Needs & expectations 00:05:00 Management System Requirements 00:01:00 Who is a customer 00:02:00 What is Customer Satisfaction 00:06:00 Product Vs Service Vs Process 00:05:00 Document Vs Record 00:06:00 What is Customer Complaint 00:02:00 Measuring Vs Monitoring Vs Performance 00:02:00 Who is Responsible Who is Responsible 00:12:00 Responsibility Vs Accountability 00:02:00 Quality Management Principles Quality Management Principles 00:17:00 Major Changes ISO 9001:2015 Core Concepts 00:08:00 Major terminology Differences 00:04:00 Documented Information 00:07:00 Major changes - Organizational Knowledge 00:05:00 Major changes - Risk Based Thinking 00:06:00 Process Approach Process Approach Concept-1 00:04:00 What is PDCA 00:05:00 Process Approach Concept-2 00:03:00 Process Approach in ISO 9001:2015 00:04:00 Key Benefits 00:07:00 PDCA in ISO 9001 2015 00:10:00 Context of the Organization Understanding the Organization and its Context 00:08:00 Internal & External issues 00:03:00 SWOT Analysis 00:06:00 Interested Parties & their Needs & Expectations 00:03:00 KANO Model 00:10:00 Understanding the context - Summary 00:08:00 Choosing your Strategic Objective 00:05:00 Strategic Map Examples-1 00:03:00 Strategic Planning Process 00:06:00 What is a Vision 00:06:00 How to Create a Vision Statement 00:08:00 What is a Mission 00:06:00 SMART GOAL 00:06:00 SMART Goal Example 00:04:00 Strategic Map Examples-2 00:10:00 Context Chapter Summary 00:07:00 Quality Objectives Quality Objectives & Planning 00:05:00 ISO & SMART 00:02:00 Objectives Origin 00:06:00 Objectives Examples 00:07:00 Goal Vs Objective-1 00:07:00 Goal Vs Objective Example 00:02:00 Goal Vs Objective-2 00:10:00 Performance Evaluation Performance Evaluation in ISO 9001:2015 00:10:00 Customer Satisfaction 00:06:00 Analysis & Evaluation 00:12:00 Key Performance Indicators 00:08:00 Dashboard Examples 00:07:00 Management Review Meetings 00:11:00 Improvement 00:16:00 Nonconformity & Corrective Action 00:06:00 Nonconformity & Corrective Action Example 00:06:00 Nonconformity & Corrective Action Origin 00:06:00 Continual Improvement 00:01:00 Analysis Mindset 00:09:00 Quantitative Vs Qualitative 00:16:00 Now What Now What? 00:11:00 Course Summary 00:10:00 Helpful Tools SIPOC 00:06:00 Flowcharts 00:04:00 Control Charts 00:04:00 Cause and Effect Diagram 00:06:00 Pareto Chart 00:07:00 5 WHYs 00:03:00 Other Tools 00:08:00 Finally! 00:01:00 See you soon Bonus Lecture 00:02:00

Unlock the secrets to successful sole trader business management with our comprehensive course. From financial forecasting and budgeting to in-depth analyses of balance sheets and income statements, master essential skills for sustainable growth. Elevate your entrepreneurship journey with practical knowledge in ratio analysis, financial risk management, and strategic planning. Join now for a transformative learning experience and take charge of your sole trader business with confidence.

Level 7 QLS Endorsed Diploma | 180 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support

Level 3 QLS Endorsed Diploma | 120 CPD Points | +Gifts: QLS Certificate + PDF Certificate | 24/7 Learner Support

[Updated: February 2024] ***Best Deal of the Market. Only for Today*** In today's interconnected world, over 95% of UK-based businesses recognise the paramount importance of online presence. Digital marketing isn't just the future - it's the beating heart of modern business strategies. The goal of our Digital Marketing Masterclass is to develop 'Ideas That Work' from advertising creative experts. To make your Digital Marketing learning journey easier, we are offering you the FIRST 3 LESSONS for FREE. Digital marketing has become exceptionally valuable as it has the potential to grow your business from scratch and make a profit in the process. The Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO) Diploma Level 7 course includes all the most up-to-date digital marketing strategies and helps you to promote your products or business using various digital platforms. Through this course, you will equip yourself with a solid foundation in the core concepts of digital marketing. It ensures you learn all the essential skills and knowledge needed to exceed as a digital marketing professional. Broaden your knowledge of the basics of digital marketing, including the elemental characteristics, and its various strategies that empower you to develop and implement digital marketing strategies and drive sales eventually. The Advanced Diploma in Digital Marketing at QLS Level 7 now comes to you, accompanied by the 10 Premium Courses Bundle. Courses Are: Course 01: Level 7 Advanced Diploma in Digital Marketing (Email Marketing, Copywriting, Blogging. YouTube, Twitter, Instagram, Video Marketing) Course 02: Strategic Marketing & Planning Course 03: Content Management Strategy Course 04: Creative Writing Course 05: Digital Marketing - Growth Hacking Course 06: Pay per Click (PPC) Marketing for Lead Generating Course 07: Mobile Marketing Course 08: Search Engine Optimisation (SEO) Course 09: Sales and Marketing Course 10: Communication Skills What You Learn From This Advanced Diploma in Digital Marketing (Social Media Marketing, Google Ads, PPC, & SEO) Course: With the aid of this Digital Marketing course curriculum, you will gain a multitude of skills & knowledge, including - Familiarise yourself with the arena of digital marketing. Know what the target audience is & how to find your audience. Delve into the basics of brand identity & brand identity tools. Understand the importance of websites & email marketing. Have a clear knowledge of copywriting, blogging & SEO. 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Course Curriculum of Level 7 Advanced Diploma in Digital Marketing Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups Facebook Pages Facebook Ads Facebook Retargeting Facebook For Local Business (SMM) Google AdWords Twitter Instagram Pinterest LinkedIn Periscope Social Media Live Streaming Podcasting Quora Google Analytics Conclusion CPD 300 CPD hours / points Accredited by CPD Quality Standards Module 01: Introduction to Digital Marketing 14:35 1: Introduction Video Preview 01:19 2: Digital Marketing Preview 02:16 3: DMM Intro Preview 01:33 4: Digital Marketing Strategy in 10 Minutes Preview 09:27 Module 02: Define Your Business & Target Audience 44:53 5: Define your Purpose 04:03 6: Case Studies 05:26 7: Positioning Your Brand 04:06 8: Case studies - Positioning 03:06 9: Unique Selling Proposition 06:01 10: Personality 01:50 11: Case Study - Personality 06:54 12: Find Your Audience 04:57 13: Validate Your Business 08:30 Module 03: Brand Identity 51:37 14: Intro Brand Identity 02:27 15: Case Study - 3 Company Styles 04:44 16: Free Branding Tools 07:40 17: Learn Canva in 10 Minutes 10:35 18: Learn Photoshop in 30 Minutes 26:11 Module 04: Websites 3:03:56 19: Intro to Websites 03:40 20: Choose a Domain Name 05:29 21: Intro to WordPress Lessons 01:15 22: Purchase Hosting and Install WordPress 06:00 23: Navigating WordPress 06:07 24: Install and Activate Themes 06:34 25: Add a Static Home Page 04:09 26: Editing a Page & Change the Site Title 17:06 27: Add and Edit a Menu 05:42 28: Publishing website 01:41 29: Writing a New Post & Organizing Your Blog 09:13 30: Blog Page Design - Excerpts vs Full Content 01:01 31: YouTube Videos 03:44 32: Customise the Sidebar 04:47 33: Add Site Icon with a Plugin 02:26 34: Make Your Website Responsive and Mobile Friendly 03:28 35: Customise Footer Information 03:28 36: Find, Install, and Activate Plugins 07:19 37: Backing Up Your Website 04:48 38: Securing Your Site from Attackers 04:52 39: Make Your Site SEO Friendly 05:37 40: Make Your Website Faster 04:34 41: See your Google Analytics in WordPress 05:06 42: Block Spam with Akismet 03:14 43: Pretty Link Redirects & Link Shortener 02:59 44: WordPress Commenting Systems & Plugins 05:08 45: Secure Contact Forms in WordPress 07:08 46: Free Email Marketing in WordPress 10:59 47: Add Social Sharing Buttons 06:51 48: What Pages Do You Need- 08:42 49: Design a Home Page that Works 08:54 50: The Start Here and About Page 06:15 51: The Resource Page 05:40 Module 05: Email Marketing 58:54 52: Email Marketing 06:52 53: Email Marketing Tools 04:10 54: Lead Magnets 07:27 55: Where to put opt-in forms 05:35 56: Segmenting and Tagging Your Subscribers 05:11 57: Email Sequences 13:06 58: Better Email Subject Lines 03:54 59: Using Analytics to Improve Emails 07:06 60: Case Study - 100 Subscribers in Less Than 1 Week 05:33 Module 06: Copywriting, Blogging & SEO 39:51 61: Copywriting Basics 02:20 62: A.I.D.A- 05:31 63: Case Study of a Sales Page 08:15 64: 10 Commandments of Copywriting 06:42 65: Write Better Headlines 05:21 66: Write Quality Articles 06:18 67: Optimize Your Website SEO 05:24 Module 07: YouTube 1:36:12 68: Digital Marketing - Intro to YouTube 06:39 69: Digital Marketing - Case Study - YouTube Sales Funnel 04:43 70: YouTube SEO - Watch Time vs. Views 03:34 71: Keyword Research for YouTube Videos 05:39 72: Start Your New Channel 03:00 73: Channel Art and Icon 07:23 74: Channel Description 02:42 75: Customise Your Channel Design 04:27 76: Add a Channel Trailer 02:29 77: YouTube Channel Settings and Verification 06:35 78: Upload Defaults, Featured Content, and Channel Branding 06:02 79: Uploading Videos + Titles, Tags, Description 11:41 80: Cards and End Screens 07:53 81: Use YouTube Analytics to Grow Your Channel 06:09 82: Quickly Respond to Fans with the Community Tab 02:18 83: Live Streaming with YouTube Live 04:07 84: Free Music on YouTube Live 01:38 85: Create a YouTube Ad. 05:10 86: Spy on Competition with Social Blade 04:03 Module 08: Video Marketing 2:05:26 87: Digital Marketing - Intro to Video 03:36 88: Video Equipment for Beginners 08:29 89: Tools to Make Your Videos More Professional 04:02 90: Structure a Video that Sells 04:19 91: Intro to Video Production Bootcamp 01:04 92: What Makes a Great Video? 03:18 93: What Type of Video Should You Make? 02:48 94: Great Video Ideas 05:05 95: Plan Your Video 03:31 96: The Pre-Production Checklist 04:04 97: Introduction 01:35 98: Camera Options 06:00 99: Microphone Options 04:37 100: Lighting Options 01:56 101: Editing Tools 02:11 102: Exposing Your Shot 05:26 103: Compose Your Shots 04:26 104: Filming Yourself 01:09 105: Getting the Right Shot 03:43 106: Choose a Background 02:32 107: My Office Video Setup 02:55 108: Exposing with DSLR and Mirrorless Cameras 06:31 109: Focus with DSLR and Mirrorless Cameras 02:36 110: Know Your Lenses 03:36 111: Shoot with Your Webcam 05:50 112: Stabilise Your Shots 02:58 113: Record Great Screencast Videos 04:21 114: Choose the Right Microphone 03:21 115: Record Better Audio in Any Environment 01:27 116: Lavalier Microphones 02:48 117: Shotgun Microphones 00:55 118: Recording Audio with Your Computer 01:33 119: Lighting for Video 01:04 120: Use Natural Light 04:14 121: Three-Point Lighting 07:26 Module 09: Facebook Groups (Social Media Marketing) 25:44 122: Digital Marketing - 9.1 Intro to FB Groups 02:20 123: Create Your Group - Walk Through 11:26 124: Tips for a More Engaged Facebook Group 08:24 125: Scheduling Posts, Live Video, and More 03:34 Module 10: Facebook Pages (Social Media Marketing) 2:23:58 126: Why Facebook Pages are Important for your Business 06:27 127: Creating a Stunning Facebook page for your business 08:57 128: Adding Essential Information to your Facebook Page 10:39 129: Selecting your Profile Image 04:30 130: Creating Professional Facebook Cover Image for your Pages 12:04 131: Creating a Captivating Facebook Page Description Using The Ads. 02:43 132: Getting Your Facebook Page Username 02:46 133: Facebook Page Apps to Increase Fans Engagement 08:05 134: Top 9 Ways to Monetise Your Facebook Page 11:59 135: Exploring Publishing Tools 10:12 136: Scheduling Facebook Posts 04:43 137: Follow Your Competitors on Facebook 11:01 138: How to guarantee your fans see all your posts 09:33 139: Facebook Insights 12:19 140: Promoting your Facebook Page 10:34 141: Four Unlimited Sources of Royalty Free Image 12:19 142: Turn Any Image Into a Clickable Facebook Post 05:07 Module 11: Facebook Ads (Social Media Marketing) 1:01:29 143: Introduction to Facebook Ads 01:13 144: Introduction to the Facebook Ads Manager 05:54 145: Setting up your Facebook payment account 01:54 146: Defining your Facebook Target Audience 12:14 147: Level 1 - Creating the Ad 05:24 148: Level 1 - Boosting Your Post 08:37 149: Level 2 - Creating Your Ad in the Ads Manager 11:24 150: Tips to Have Your Ad Approved 03:25 151: Analysing Results 11:24 Module 12: Facebook Retargeting (Social Media Marketing) 51:08 152: The Importance of Facebook Retargetting 04:51 153: Creating a Facebook Pixel 05:29 154: Installing Pixel In WordPress 04:32 155: Installing Pixel In A Non-WordPress Website 02:27 156: Pixel Testing 03:53 157: Creating Your First Audience With Pixel 03:41 158: Facebook Pixel Advanced Audience Creation 13:46 159: Message - Your Audience Is Too Small 01:50 160: Creating Your Optimised Fb Ad With The Pixel 10:39 Module 13: Facebook For Local Business (SMM) 34:48 161: How Facebook Ads Can Help Your Local Business 06:24 162: The Plan For Your Local Business 07:33 163: Reaching People Around Your Business 10:23 164: Creating Your Local Business Ad 10:28 Module 14: Google AdWords 1:10:12 165: Digital Marketing - Google AdWords For Your Business 01:47 166: How AdWords Works 02:54 167: Example Of Ads That We Are Creating 04:28 168: Setting Up Your Adwords Account 06:51 169: Exploring The AdWords Interface 05:14 170: Discovering The Best Keywords 11:15 171: Creating A Google AdWords Search Campaign 06:10 172: Creating An Ad Group And Adding Keywords 03:43 173: Selecting Your Audience 03:33 174: Choosing Your Bid Setting For Google AdWords 04:21 175: Finalising Your Google AdWords Ad 06:15 176: Managing Your Google Ads Campaigns And Analytics 03:02 177: Creating A YouTube Ad With Google AdWords 09:57 178: Your Next Steps 00:42 Module 15: Twitter (Social Media Marketing) 1:37:45 179: Digital Marketing - The Way Twitter Can Help Your Business Growth 01:47 180: Choosing The Best Username Or Twitter Handle 06:27 181: 4 Tips For Choosing Your Twitter Handle 02:01 182: Creating A Twitter Account 04:53 183: Creating An Outstanding Twitter Profile Page 03:46 184: Adding Your Profile And Header Photo 09:33 185: Writing An Optimised Bio 10:43 186: Pin The Most Important Tweet For Your Bio 06:18 187: Connecting With Other Influencers 05:37 188: Twitter Hashtags 05:42 189: Growing Your Twitter Presence With Jooicer 09:04 190: Add Twitter Buttons To Your Website 09:58 191: Add Twitter Widgets To Your Website 06:51 192: Twitter Ads - Creating Your Ads Account and Campaign 09:32 193: Twitter Ads - Adding your Payment Method 01:21 194: Twitter Ads - Creating other Twitter ads 02:20 195: Twitter Ads - Promoting a Tweet 01:52 Module 16: Instagram (Social Media Marketing) 1:15:38 196: Instagram for Business: Defining The Strategy 04:21 197: Create an Instagram for Business profile 03:52 198: Building a Killer Instagram Profile 02:42 199: Building a Killer Instagram Profile - 2 03:57 200: Building a Killer Instagram Profile - 3 05:04 201: Building a Killer Instagram Profile - 4 01:33 202: Accessing the Ads Manager 02:37 203: Creating your First Instagram Ad 03:58 204: Creating Your Instagram Ad 07:45 205: Important Tips to Have a Successful Ad on Instagram 04:47 206: Mistake 1 02:19 207: Mistake 2 01:14 208: Mistake 3 02:01 209: Mistake 4 00:52 210: Mistake 5 01:04 211: Mistake 6 00:51 212: Tools To Create Instagram Photos 04:22 213: Creating Viral Instagram Photos 13:20 214: Adding Your Logo or Website to your Instagram Post 04:51 215: Instagram Live and Instagram Stories 04:08 Module 17: Pinterest (Social Media Marketing) 1:15:02 216: Why Pinterest And How It Can Your Business Grow 03:16 217: Opening A Pinterest Business Account 03:15 218: Linking Pinterest With Your Website 04:56 219: Linking Pinterest With Other Social Media Platforms 02:04 220: Optimising Your Pinterest Profile 08:52 221: Creating Boards 09:22 222: Using Secret Boards 03:00 223: The Powerful Pinterest Notification 01:18 224: Adding Pinterest Chrome Extension 03:22 225: Adding Pinterest To Your Website 13:37 226: Pinterest Ads - Getting started 03:03 227: Pinterest Ads Pinterest Ads Panel Overview 02:46 228: Creating a Pinterest Ad 13:06 229: Creating Pinterest Ads Fast 03:05 Module 18: LinkedIn (Social Media Marketing) 1:27:54 230: Digital Marketing - Welcome to LinkedIn Marketing 01:40 231: Setting Up a LinkedIn Account 06:26 232: Adding Experience & Skills to Your LinkedIn Account 03:21 233: Adding A Professional Background Photo 04:07 234: Adding Media To Your LinkedIn URL 06:00 235: Changing Your LinkedIn URL 03:30 236: Adding Your Website To LinkedIn 06:23 237: Creating Shareable Content On LinkedIn 04:08 238: LinkedIn Company Pages Examples 05:29 239: Creating a LinkedIn Company Page 02:22 240: Managing Your LinkedIn Company Page 07:08 241: Getting $50 in LinkedIn Ads Credits 02:40 242: LinkedIn Ads Introduction 02:57 243: Creating a LinkedIn Sponsored Content Ad. 11:47 244: Waiting for LinkedIn Ad Approval 00:46 245: Creating a LinkedIn Text Ads Campaign 06:52 246: Creating a LinkedIn Sponsored In Mail Campaign 09:09 247: LinkedIn Campaign Manager 03:09 Module 19: Periscope (Social Media Marketing) 06:18 248: What is Periscope 01:07 249: Optional Equipment 05:11 Module 20: Social Media Live Streaming 1:55:04 250: Basic Equipment for Social Media Streaming 08:42 251: Planning An Irresistible Live Streaming Session 09:43 252: Facebook Live Basics 05:03 253: Facebook Live Session From Your Smartphone 06:47 254: Sharing Your Facebook Live Sessions 02:43 255: Three Ways To Reuse Your Facebook Live Sessions 05:27 256: YouTube Live Basics 02:18 257: Running A YouTube Live From Your Smartphone 04:40 258: Instagram Live 04:08 259: Periscope Live 03:17 260: Introduction to OBS Broadcaster Software 03:19 261: Setting up your OBS Software 10:57 262: Using OBS Studio Mode 04:52 263: Facebook Live Streaming with OBS 12:24 264: YouTube Live Streaming with OBS 06:59 265: Simultaneous Streaming to Facebook, YouTube and Periscope 15:41 266: Other Awesome Software For Live Streaming 08:04 Module 21: Podcasting 22:53 267: Podcasting Intro 03:11 268: Podcasting Tools 06:41 269: Hosting Your Podcast with Libsyn 07:28 270: Submitting Podcast to iTunes 02:18 271: Validate Your Podcast Work 00:57 272: Outsourcing Your Podcast Work 02:18 Module 22: Quora 06:17 273: Quora Basics 02:57 274: Finding the Right Questions, and Optimize Your Answer 03:20 Module 23: Google Analytics 42:51 275: Setting Up Google Analytics 05:33 276: Navigating the Google Analytics Dashboard 06:34 277: Know Your Audience with Analytics 05:35 278: User Acquisition and Behavior Flow 13:18 279: See Where Visitors Click with Page Analytics 04:41 280: User Behavior and Site Speed 04:00 281: Setting Up Goals 03:10 Module 24: Conclusion 02:46 282: Conclusion 01:46 283: Final Words. 01:00 Assessment - Digital Marketing (Optional) 02:00 284: Assignment On - Advanced Diploma in Digital Marketing at QLS Level 7 02:00 Order Your Certificate 02:00 285: Order Your CPD Certificate 01:00 286: Order Your QLS Endorsed Certificate 01:00 Additional Resources 01: Strategic Marketing & Planning 1:55:03 287: Module 1: An Introduction to Strategic Planning 08:25 288: Module 2: Development of a Strategic Plan 15:12 289: Module 3: Strategic Planning for Marketing 08:01 290: Module 4: Strategic and Marketing Analysis 09:25 291: Module 5: Internal Analysis 15:54 292: Module 6: External Analysis 15:03 293: Module 7: Market Segmentation, Targeting and Positioning 11:55 294: Module 8: Approaches to Customer Analysis 15:09 295: Module 9: Approaches to Competitor Analysis 15:59 Additional Resources 02: Content Management Strategy 1:49:59 296: Module 01: Introduction to Content Management 08:32 297: Module 2: Content Management System (CMS) 17:14 298: Module 03: Basics of Content Management Systems 17:52 299: Module 04: Content Strategy 17:37 300: Module 05: Content Marketing 15:30 301: Module 06: Content Marketing Tools and Tactics 16:49 302: Module 07: Content Marketing Strategy 16:25 Additional Resources 03: Digital Marketing - Growth Hacking 12:35 303: Growth Hacking 12:35 Additional Resources 04: Pay per Click (PPC) Marketing for Lead Generating 17:43 304: Lead Generation using PPC Campaigns 03:19 305: Purpose of PPC Marketing 03:15 306: Benefits of PPC Marketing 03:43 307: Use of 20+ PPC & Lead Generations Tools 02:53 308: Planning of Cost & Budgeting of PPC & Google Ads 04:33 Additional Resources 05: Search Engine Optimisation (SEO) 15:46 309: Search Engine Optimization 15:46 Additional Resources 06: Mobile Marketing 13:55 310: Mobile Marketing 13:55 Additional Resources 07: Sales and Marketing 16:44 311: Sales & Marketing 16:44 Additional Resources 08: Communication Skills 13:13 312: Communication Skills 13:13 Who is this course for? This bundle is ideal for: Students seeking mastery in this field Professionals seeking to enhance their skills Anyone who is passionate about this topic Requirements A stable internet or data connection for your learning device is needed to enrol in this Course. Career path Digital Marketing course will help you to bloom as- Content Strategist/Copywriter: £25,000 - £45,000 Per Year Digital Marketer: £25,000 - £50,000+ Email Marketer: £25,000 - £45,000 SEO & SEM Expert: £30,000 - £60,000+ Social Media Manager: £25,000 - £50,000+ Certificates Certificate Accredited by CPDQS Digital certificate - Included After completing all gift courses you are enable to order your Free PDF Certificates from us. Advanced Diploma at QLS Level 7 Hard copy certificate - £139 Show off Your New Skills with a Certificate of Completion After successfully completing the course, you can order an original hardcopy certificate of achievement endorsed by the Quality Licence Scheme. The certificate will be home-delivered, with a pricing scheme of - 139 GBP inside the UK 149 GBP (including postal fees) for International Delivery Certificate Accredited by CPDQS Upon finishing the course, you need to order to receive a Certificate Accredited by CPDQS that is accepted all over the UK and also internationally. The pricing schemes are: 29 GBP for Printed Hardcopy Certificate inside the UK 39 GBP for Printed Hardcopy Certificate outside the UK (International Delivery)