The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00
Immerse yourself in the realm of database administration with the SQL Database Administrator at QLS Level 5 course. Gain mastery over SQL environment setup, statement fundamentals, advanced commands, and database creation. From optimizing queries to managing databases and tables, this course equips you with the skills to excel as a proficient SQL Database Administrator. Learning Outcomes Establish a strong foundation in SQL database administration, covering setup and configuration. Master SQL statement basics, including querying, filtering, and sorting data effectively. Utilize GROUP BY statements for data aggregation and summarization. Navigate the intricacies of table joins to extract meaningful insights from complex datasets. Demonstrate proficiency in advanced SQL commands and statements for enhanced database management. Why choose this SQL Database Administrator at QLS Level 5 course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments are designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Who is this SQL Database Administrator at QLS Level 5 course for? Aspiring Database Administrators and SQL Professionals. Software Developers Seeking to Expand Their Database Management Skills. IT Professionals Interested in Database Administration. Data Analysts and Data Engineers Looking to Enhance Their SQL Knowledge Career path SQL Database Administrator - $60,000 to $110,000/year. Database Developer - $70,000 to $120,000/year. Data Engineer - $80,000 to $130,000/year. Database Manager - $90,000 to $150,000/year. Database Architect - $100,000 to $160,000/year Prerequisites This SQL Database Administrator at QLS Level 5 does not require you to have any prior qualifications or experience. You can just enrol and start learning. This course was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Endorsed Certificate of Achievement from the Quality Licence Scheme Learners will be able to achieve an endorsed certificate after completing the course as proof of their achievement. You can order the endorsed certificate for only £115 to be delivered to your home by post. For international students, there is an additional postage charge of £10. Endorsement The Quality Licence Scheme (QLS) has endorsed this course for its high-quality, non-regulated provision and training programmes. The QLS is a UK-based organisation that sets standards for non-regulated training and learning. This endorsement means that the course has been reviewed and approved by the QLS and meets the highest quality standards. Please Note: Studyhub is a Compliance Central approved resale partner for Quality Licence Scheme Endorsed courses. Course Curriculum Course Introduction Introduction 00:04:00 Course Curriculum Overview 00:05:00 Overview of Databases 00:10:00 SQL Environment Setup MySQL Installation 00:16:00 MySQL Workbench Installation 00:09:00 Connecting to MySQL using Console 00:09:00 SQL Statement Basics Overview of Challenges 00:04:00 SQL Statement Basic 00:16:00 SELECT Statement 00:09:00 SELECT DISTINCT 00:05:00 Column AS Statement 00:12:00 COUNT built-in Method usage 00:11:00 SELECT WHERE Clause - Part One 00:05:00 SELECT WHERE Clause - Part Two 00:11:00 SQL Statement Basic 00:16:00 SQL Limit Clause Statement 00:09:00 SQL Using BETWEEN with Same Column Data 00:11:00 How to Apply IN Operator 00:11:00 Wildcard Characters with LIKE and ILIKE 00:11:00 GROUP BY Statements Overview of GROUP BY 00:06:00 Aggregation function SUM() 00:09:00 Aggregation MIN() and MAX() 00:05:00 GROUP BY - One 00:09:00 GROUP BY - Two 00:12:00 HAVING Clause 00:05:00 JOINS Overview of JOINS 00:04:00 Introduction to JOINS 00:04:00 AS Statement table 00:03:00 INNER Joins 00:14:00 FULL Outer Join 00:11:00 LEFT Outer JOIN 00:08:00 RIGHT JOIN 00:08:00 Union 00:07:00 Advanced SQL Commands / Statements Timestamps 00:12:00 EXTRACT from timestamp 00:10:00 Mathematical Functions 00:12:00 String Functions 00:22:00 SUBQUERY 00:13:00 Creating Database and Tables Basic of Database and Tables 00:06:00 DataTypes 00:10:00 Primarykey and Foreignkey 00:06:00 Create Table in SQL Script 00:13:00 Insert 00:11:00 Update 00:07:00 Delete 00:04:00 Alter Table 00:09:00 Drop Table 00:05:00 NOT NULL Constraint 00:08:00 UNIQUE Constraint 00:09:00 Databases and Tables Creating a Database backup 00:12:00 10a Overview of Databases and Tables 00:05:00 10c Restoring a Database 00:07:00 Assignment Assignment - SQL Database Administrator at QLS Level 5 04:00:00 Order your QLS Endorsed Certificate Order your QLS Endorsed Certificate 00:00:00
The Professional Certificate Course in Understanding Project Management Office is designed to equip individuals with a deep understanding of PMO operations and best practices. The course covers various PMO models, functions, and roles, including project portfolio management, governance, risk management, and reporting. Participants will learn how to effectively manage projects, streamline processes, and maximize ROI through expert-led training and hands-on exercises. The course also covers PMO implementation strategies and change management techniques to help individuals succeed in their organizations. Upon completion of this course, participants will have a comprehensive understanding of PMO principles and methodologies, enabling them to enhance their career prospects and add value to their organization. Our Professional Certificate Course in Understanding Project Management Office provides a comprehensive overview of PMO operations and best practices. Learn how to effectively manage projects, streamline processes, and maximize ROI through our expert-led training. Enhance your career prospects and add value to your organization by mastering PMO principles and methodologies. After the successful completion of the course, you will be able to learn about the following, Defining what is a project management office (PMO)? Learning the features, roles and types of PMO Defining what is PMO software? Understanding the structure and functions of PMO. Learning the PMO planning and implementation stages. Understanding the PMO staffing. Defining the PMO charter. Understanding the Key elements of PMO charter. Learning the benefits of PMO for key stakeholders. The Professional Certificate Course in Understanding Project Management Office is designed to equip individuals with a deep understanding of PMO operations and best practices. The course covers various PMO models, functions, and roles, including project portfolio management, governance, risk management, and reporting. Participants will learn how to effectively manage projects, streamline processes, and maximize ROI through expert-led training and hands-on exercises. The course also covers PMO implementation strategies and change management techniques to help individuals succeed in their organizations. Upon completion of this course, participants will have a comprehensive understanding of PMO principles and methodologies, enabling them to enhance their career prospects and add value to their organization. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Project Management Office Self-paced pre-recorded learning content on this topic. Understanding Project Management Office Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Project Managers Team Leaders Executives Business Analysts Operations Managers IT Professionals Entrepreneurs Anyone interested in Project Management Office (PMO) Operations. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Overview This comprehensive course on the Diploma in Medical Secretary will deepen your understanding of this topic.After successful completion of this course, you can acquire the required skills in this sector. This Diploma in Medical Secretary comes with accredited certification, which will enhance your CV and make you worthy in the job market.So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? The Diploma in Medical Secretary program is open to all students, regardless of their prior qualifications or experience. This comprehensive course is specifically designed for individuals aspiring to excel in medical secretarial roles. Whether you have a background in healthcare, administration, or are entirely new to the field, this program is suitable for you.It equips students with the knowledge and skills necessary for success in healthcare administration and medical office management. Requirements Our Diploma in Medical Secretaryhas been designed to be fully compatible with tablets and smartphones. Here are some common requirements you may need: Computer, smartphone, or tablet with internet access. English language proficiency. Required software/tools. (if needed) Commitment to study and participate. There is no time limit for completing this course; it can be studied at your own pace. Career Path Popular Career Paths for a Diploma in Medical Secretary Course: Medical Secretary/Administrative Assistant: £25,000-£35,000 annually. Healthcare Office Manager: £30,000-£45,000 annually. Medical transcriptionist: £20,000-£35,000 annually. Medical Billing Specialist: £25,000-£40,000 annually. Medical Records Technician: £22,000-£35,000. Salary ranges can vary by location and experience. Course Curriculum 2 sections • 11 lectures • 02:53:00 total length •Module 01: Introduction to Medical Secretary: 00:16:00 •Module 2: Organise Schedules: 00:21:00 •Module 3: Maintaining Medical Records: 00:19:00 •Module 4: Effective Filing Systems in Medical Offices: 00:16:00 •Module 5: Confidentiality in a Medical Environment: 00:14:00 •Module 6: Controlling Stocks and Supplies: 00:09:00 •Module 7: Medical Jargon and Terminology: 00:25:00 •Module 8: Maintaining Workplace Safety: 00:20:00 •Module 9: Information Technology in Health Care: 00:14:00 •Module 10: Legal aspects and Ethics: 00:19:00 •Assignment - Diploma in Medical Secretary: 00:00:00
FREE Level 5 QLS Certificate | FREE 11 CPD Courses & PDF Certificates | 200 CPD Points | Lifetime Access
Web development is everything involved in the creation of a website. Typically it refers to the coding and programming side of web site production as opposed to the web design side. It encompasses everything from a simple page of HTML text to complex, feature-rich applications designed to be accessed from various Internet-connected devices. The Junior Web Developer Course is designed to teach you all about you need to become a web developer! You will learn the basics, designing, and planning for web development. Through the course, you will be able to build websites and web apps, start your own online business, comfortable front-end developer, and more! Who is this Course for? Junior Web Developer Course is perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of the English language, numeracy and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path This course opens a new door for you to enter the relevant job market and also gives you the opportunity to acquire extensive knowledge along with required skills to become successful. You will be able to add our qualification to your CV/resume which will help you to stand out in the competitive job industry. Course Curriculum Web Development Basics What Are Niche Website? 01:00:00 The Role Of Visualization In Education 00:15:00 Identify Your Best Platform Or Software 01:00:00 Select A Web Host 01:00:00 Collect Your Site 00:15:00 Building A Content Rich Website 00:15:00 Build Backlinks 00:30:00 Use SEO, Multimedia And Social Sites 01:30:00 Use Analytics 01:00:00 Wrapping Up 00:15:00 Design & Planning How to Choose the Best Website Design for Your Business 01:00:00 What's in a Domain Suffix? 00:15:00 Website Design Terminology 01:00:00 CSS Explained 00:30:00 Website Designs with Staying Power 00:15:00 How Can I Build my Website for Free 00:30:00 Six Steps to Website Design for Beginners 01:00:00 Dreamweaver or CoffeeCup for Website Design 01:00:00 Using Dreamweaver to Create your Site Layout 00:30:00 Three Crucial Steps to Creating Your Website 00:15:00 Dos and Don'ts of Website Creation 00:30:00 SEO Basics for Effective Website Design 00:15:00 Ideas for Your Internet Business Website Design 01:00:00 Immediately Applicable Design Tips for a User-Friendly Website 00:30:00 6 Reasons to Create a Website 00:15:00 Common Website Design Mistakes 00:30:00 Too Much or Too Little 00:15:00 Why Successful Website Development Does Not Stop at Design 00:15:00 Ideas for Your Personal Website Design 01:00:00 How to Create a Social Networking Website to Enhance your Business 01:00:00 Tips for Designing an Affiliate Website 00:15:00 How to Use WordPress for your Website 00:15:00 Top 14 Reasons to Create a Blog 00:30:00 More Tips for Designing a Successful Blog 00:30:00 More Tips for Designing a Successful Blog 00:30:00 Basic Coding for Web Development HTML Basics 00:30:00 CSS Basics 01:00:00 Web Design & Development: HTML5, CSS3 and JavaScript 02:00:00 PHP Programming Welcome to the world of programming! 00:05:00 Getting Started 00:05:00 Let's Start Coding! 00:05:00 PHP Strings 00:05:00 PHP Variables 00:05:00 Useful Variables 00:05:00 PHP Includes & Problem Solving 00:05:00 Tip When Creating Inc Pages 00:30:00 Redirecting Using PHP 00:05:00 Multiple Conditions 00:05:00 PHP Arrays 00:05:00 PHP Loops 00:05:00 Note on PHP Math Functions: 00:05:00 Functions 00:05:00 PHP Sessions 00:30:00 Cookies 00:05:00 Introduction to MySQL 00:05:00 Making The Connection 00:10:00 Inserting Data 00:05:00 Deleting / Removing Data 00:15:00 Recommended Reading Recommended Reading : Junior Web Developer Course 00:00:00 Mock Exam Mock Exam- Junior Web Developer Course 00:30:00 Final Exam Final Exam- Junior Web Developer Course 00:30:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
This course takes you through all the important topics of data structure and algorithms from scratch. You will learn how to solve real-world problems with linked lists, stacks, queues, sorting algorithms, and a lot more using Python.