This course focus is the management process and leadership skills necessary to anticipate, plan for and manage your organization's communications through a crisis. The course is built around the Crisis Communications section of ISO 22361, the new international standard for Crisis Management. This course includes the CCCM (Certified Crisis Communications Manager) exam and designation for free ($ 500 value). The course does not take you step-by-step how to fill in a template. Instead, you will learn how to protect and manage your organization’s reputation, how to identify and influence the ways organizations represent themselves to various stakeholders, how to prepare your organization for any media or social media crisis, and the best principles and best practices for developing an effective Crisis Communications Program for your organization. This course is designed first and foremost for executives, marketing managers, communications staff, business continuity practitioners, emergency managers, Crisis Management Team and Business Continuity Management Team members and their support staff. It is highly useful for health and safety staff, first responders, line managers, auditors, administrative and professional staff. At the conclusion of this course, participants should: - have a solid understanding of the overall Crisis Management lifecycle - know how to create an effective Crisis Management Communications structure within their organization - understand the key components of a Crisis Communications program including social media - successfully challenge the CCCM (Certified Crisis Communications Manager) exam The CCCM is one of the professional designations offered by the National Institute for Business Continuity Management (NIBCM.net). The exam is comprised of 100 Multiple Choice and T/F questions. You have 90 minutes to complete the exam. In order to obtain the CCCM designation, you must obtain a pass mark of at least 70%. This online course has content equivalent to our 3-day in-person CMC-601 course. The course is comprised of 23 lessons, each being 1/2 hour or so in length, plus additional, optional 'homework' assignments, activities, and downloadable tools including templates. The course also provides for regular asynchronous interaction with the course instructor for assignments and any questions that may arise. CONTENT INTRODUCTION TO CRISIS MANAGEMENT Lesson I - Introduction to Crisis Management Lesson 2 - Evolution of Crisis Management Lesson 3 - Towards a Crisis Management Standard Practice Test 1 CRISIS COMMUNICATIONS Lesson 4 - Pre-Crisis Communications Lesson 5 - Pre-Crisis Communications (cont'd) Lesson 6 - Managing Relationships and Reputation Lesson 7 - Key Roles Practice Test 2 Lesson 8 - Crisis Communications Strategy Lesson 9 - Crisis Communications Strategy (cont'd) Lesson 10 - Key Principles and Activities of Crisis Communication Lesson 11 - Key Principles and Activities of Crisis Communication (cont'd) Lesson 12 - Key Principles and Activities of Crisis Communication (cont'd) Practice Test 3 Lesson 13 - Consistency of Message Lesson 14 - Barriers to Effective Commnication Lesson 15 - Barriers to Effective Communication (cont'd) Lesson 16 - Social Media - Opportunities and Threats Lesson 17 - Social Media - Opportunities and Threats (cont'd) Practice Test 4 Lesson 18 - A Crisis Communication Plan BEST PRACTICES FOR CRISIS MANAGEMENT AND CMMUNICATIONS Lesson 19 - Crisis Management Best Practices Lesson 20 - Crisis Communications Best Practices BONUS LESSONS Bonus Lesson 21 - Pandemic Planning Bonus Lesson 22 - Cyber Security and Crisis Management Bonus Lesson 23 - Cyber Security and Crisis Management (cont'd) CCCM EXAM CCCM Practice Exam CCCM Exam COMPLETION RULES You must complete the test "CCCM Exam"
This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
Ignite Your Business Presence: Facebook Marketing Mastery Embark on a riveting journey into the dynamic realm of digital marketing with our course, 'Facebook Marketing for Business.' As you immerse yourself in the intricacies of this social media giant, envision a future where your business not only survives but thrives in the competitive digital landscape. The course opens with a captivating introduction, setting the stage for what's to come - a strategic and hands-on exploration of Facebook marketing's unparalleled potential. Learning Outcomes Craft an engaging Facebook page that becomes the nucleus of your brand's online presence. Develop a content marketing calendar, ensuring your posts are not just seen but remembered. Utilize Facebook Live to captivate your audience, boosting engagement and product awareness. Harness the power of giveaways and lead capture campaigns to build a robust customer base. Create targeted ads and implement remarketing campaigns for maximum impact and conversion. Why choose this Facebook Marketing for Business course? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Facebook Marketing for Business course for? Entrepreneurs eager to elevate their business through Facebook's potent marketing avenues. Small business owners seeking to establish a compelling online presence and engage with their target audience. Marketing enthusiasts keen on mastering the art of strategic Facebook marketing. Aspiring digital marketers looking to add a competitive edge to their skill set. Anyone interested in staying updated on the latest trends and tools in Facebook marketing. Career path Social Media Strategist: £25,000 - £40,000 Digital Marketing Specialist: £30,000 - £45,000 E-commerce Manager: £35,000 - £50,000 Marketing Director: £45,000 - £70,000 Chief Marketing Officer (CMO): £60,000 - £100,000 Entrepreneur/Business Owner: Unlimited potential Prerequisites This Facebook Marketing for Business does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Facebook Marketing for Business was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Facebook Marketing Strategy for Business Introduction Video 00:03:00 What is Facebook Marketing all about 00:05:00 Creating A Facebook Page To Promote Your Business 00:04:00 Creating Optimized Facebook Marketing Posts 00:04:00 Promoting A Facebook Marketing Post 00:03:00 Creating A Targeted Facebook Group 00:04:00 Creating A Facebook Content Marketing Calendar And Scheduling Posts 00:04:00 Using Facebook Live To Boost Engagement And Product Awareness 00:03:00 Collecting Leads With A Facebook Giveaway campaign 00:03:00 Integrating A Lead Capture Campaign On Your Facebook Page 00:03:00 Creating A Facebook Web Traffic Ad 00:06:00 Creating A Facebook Remarketing Campaign 00:05:00 The Perfect Facebook Marketing Plan 00:05:00 Latest Facebook Marketing Strategies For Local Businesses 00:04:00 Crazy Ways To Make Traffic To Your Facebook Pages Explode 00:04:00 Latest Facebook Contest Ideas To Try 00:05:00 Latest Facebook Marketing Trends To Keep An Eye On 00:05:00 Latest Facebook Marketing Do's And Don'ts 00:05:00 Latest Facebook Marketing Premium Tools And Services To Consider 00:05:00 Latest Facebook Marketing Successs Stories 00:05:00 Latest Facebook Marketing Frequently Asked Questions 00:04:00 Assignment Assignment - Facebook Marketing 00:00:00
Are you passionate about the world of media and art? Do you want to learn how to manage social media platforms efficiently or how to produce engaging videos for YouTube and Instagram? With the UK's Bureau of Labour Statistics indicating a 10% projected growth in media production and social media management professions from 2022 to 2023, now is the perfect time to jumpstart your career. These professions offer annual wages ranging from £25,000 to £60,000, with earnings varying based on your experience and specialty area. Dive into the Media Production, Media Studies & Entertainment bundle - your gateway to the thrilling world of media. This Media Production, & Media Studies bundle allows you to journey through the intricate world of media and art, and provides the knowledge needed to manage social media campaigns professionally. It further arms you with advanced video editing techniques in Adobe Premiere Pro and DaVinci Resolve. It doesn't stop there. The Media Production, & Media Studies bundle also incorporates a Voiceover Artist Diploma course, teaching you to narrate stories effectively, and captivatingly. Each course in this bundle has been meticulously designed to provide you with a solid theoretical foundation, enlightening you with the essential knowledge that sets you apart in the bustling media industry. Don't miss this opportunity! Enrol in this Media Production, & Media Studies bundle and start learning from today! This Media Production, Media Studies & Entertainment Bundle Contains 4 of Our Premium Courses for One Discounted Price: Course 01: Media Studies: Media & Art Course 02: Social Media Manager Course 03: Adobe Premiere Pro Beginner to Advanced Course 04: Video Editing- DaVinci Resolve Learning Outcomes of Media Production & Media Studies By the end of this Media Production, Media Studies & Entertainment course, learners will be able to: Understand the intricate dynamics of media and art. Learn effective social media management strategies. Master beginner to advanced Adobe Premiere Pro techniques. Acquire proficient video editing skills in DaVinci Resolve. Understand the techniques of effective voice-over narration. Learn the ins and outs of Youtube and Instagram video production. Gain comprehensive theoretical knowledge of the media production industry. Media Production, Media Studies & Entertainment Start your learning journey straightaway with Media Production, Media Studies & Entertainment! This Media Production's curriculum has been designed by Media Production experts with years of Media Production experience behind them. The Media Production course is extremely dynamic and well-paced to help you understand Media Production with ease. You'll discover how to master the Media Production skill while exploring relevant and essential topics. CPD 40 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Media Production, Media Studies & Entertainment This Media Production, Media Studies & Entertainment course is ideal for Aspiring Media Studies professionals, Beginner to advanced level Video Editors, Budding Social Media Managers., Prospective Voiceover Artists. Requirements Media Production, Media Studies & Entertainment Career path Media Production, Media Studies & Entertainment This Media Production, Media Studies & Entertainment course is ideal for Media Studies Professional, Social Media Manager, Video Editor, Voiceover Artist, YouTube Video Producer, Instagram Content Creator. Certificates Digital certificate Digital certificate - Included Hard copy certificate Hard copy certificate - £29 If you are an international student, you will be required to pay an additional fee of 10 GBP for international delivery, and 4.99 GBP for delivery within the UK, for each certificate
Digital marketing is the component of marketing that uses the internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Stay relevant in a digital-centric world. From Google Ads to social media, SEO to strategy, the Complete Digital Marketing Diploma covers all the essentials of a well-rounded skill set. Start your journey to becoming a certified digital marketing professional today. Before moving on to websites, email marketing and copywriting, blogging, and SEO, you’ll learn to define your business and target demographic, as well as establish a brand identity that will resonate with your clients (search engine optimization). Following that is a comprehensive look at social media, which includes YouTube, Twitter, Instagram, Pinterest, LinkedIn, Periscope, and, of course, Facebook, which is divided into many divisions due to its importance. The training also covers social media live streaming and podcasting, as well as Google Analytics and Google Plus. Upon completion, you will gain a solid understanding of digital media and be able to apply the acquired knowledge in the real world either for your business or for your clients. Learning Outcomes Develop a comprehensive digital marketing strategy tailored to your business goals. Create and establish a strong brand identity across various digital platforms. Design and optimise websites for enhanced user experience and increased conversion rates. Execute effective email marketing campaigns to engage and nurture leads. Craft compelling copy and blogs that resonate with your target audience. Utilise video marketing techniques to captivate and engage online audiences. Harness the power of social media platforms like Facebook, Twitter, Instagram, and LinkedIn for marketing purposes. Implement Google AdWords campaigns to drive targeted traffic and increase sales. Analyse website and campaign performance using Google Analytics data to make data-driven decisions. Utilise emerging digital marketing channels like podcasting, live streaming, and Quora for brand promotion. Why choose this course Affordable, Accessible, informative and well-structured study materials Earn a globally recognised accredited qualification Study in your own time, at your own pace, through any device Benefit from feedback through mock exams and multiple-choice assessments Excellent career advancement/career switch opportunities Get 24/7 help or advice from our email and live chat teams Who is this course for Entrepreneurs looking to establish or expand their online presence and drive business growth. Small business owners aim to improve their digital marketing efforts and reach wider audiences. Marketing professionals seek to enhance their skills and stay updated with the latest trends in digital marketing. Freelancers interested in offering digital marketing services to clients and building a successful career in the field. Students pursuing degrees or certifications in marketing or related fields who want to gain practical digital marketing skills. Entry requirements This course is available to learners of all academic backgrounds, but you must be 16 or above to undertake the qualification. Apart from that, all you need is an internet connection, a good understanding of English and a passion for learning. Certification CPD Accredited Certificate After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Career path Digital Marketing Manager Social Media Manager SEO Specialist Content Marketing Manager Email Marketing Specialist PPC Specialist Digital Marketing Consultant Brand Manager Course Contents Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups (Social Media Marketing) Facebook Pages (Social Media Marketing) Facebook Ads (Social Media Marketing) Facebook Retargeting (Social Media Marketing) Facebook For Local Business (Social Media Marketing) Google Adwords Twitter (Social Media Marketing) Instagram (Social Media Marketing) Pinterest (Social Media Marketing) LinkedIn (Social Media Marketing) Periscope (Social Media Marketing) Social Media Live Streaming Podcasting Quora Google Analytics Google Plus (Social Media Marketing) Conclusion
The Digital Marketing Masterclass for Home business Owners is a wonderful learning opportunity for anyone who has a passion for this topic and is interested in enjoying a long career in the relevant industry. It’s also for anyone who is already working in this field and looking to brush up their knowledge and boost their career with a recognised certification. This Digital Marketing Masterclass for Home business Owners consists of several modules that take around 26 hours to complete. The course is accompanied by instructional videos, helpful illustrations, how-to instructions and advice. The course is offered online at a very affordable price. That gives you the ability to study at your own pace in the comfort of your home. You can access the modules from anywhere and from any device. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Course Contents Introduction Define Your Business & Target Audience Brand Identity Websites Email Marketing Copywriting, Blogging & SEO YouTube Video Marketing Facebook Groups (Social Media Marketing) Facebook Pages (Social Media Marketing) Facebook Ads (Social Media Marketing) Facebook Retargeting (Social Media Marketing) Facebook For Local Business (Social Media Marketing) Google Adwords Twitter (Social Media Marketing) Instagram (Social Media Marketing) Pinterest (Social Media Marketing) LinkedIn (Social Media Marketing) Periscope (Social Media Marketing) Social Media Live Streaming Podcasting Quora Google Analytics Google Plus (Social Media Marketing) Conclusion
Course Overview Want to know the secrets to getting 20 million views in one month on TikTok? The Tiktok Masterclass is a complete step-by-step guide for anyone looking to create engaging and high-quality content on TikTok. It will teach you best practices for supercharging your follower count, using trending hashtags, optimising your profile, and much more. What's more, you will learn how to add effects, text and filters to help your videos stand out and give them a professional edge. Whether you are looking to become the next TikTok influencer or use TikTok in your marketing campaigns, this course covers everything you need to know to leverage this leading social media platform in the best way. This best selling Tiktok Masterclass has been developed by industry professionals and has already been completed by hundreds of satisfied students. This in-depth Tiktok Masterclass is suitable for anyone who wants to build their professional skill set and improve their expert knowledge. The Tiktok Masterclass is CPD-accredited, so you can be confident you're completing a quality training course will boost your CV and enhance your career potential. The Tiktok Masterclass is made up of several information-packed modules which break down each topic into bite-sized chunks to ensure you understand and retain everything you learn. After successfully completing the Tiktok Masterclass, you will be awarded a certificate of completion as proof of your new skills. If you are looking to pursue a new career and want to build your professional skills to excel in your chosen field, the certificate of completion from the Tiktok Masterclass will help you stand out from the crowd. You can also validate your certification on our website. We know that you are busy and that time is precious, so we have designed the Tiktok Masterclass to be completed at your own pace, whether that's part-time or full-time. Get full course access upon registration and access the course materials from anywhere in the world, at any time, from any internet-enabled device. Our experienced tutors are here to support you through the entire learning process and answer any queries you may have via email.
Boost Your Career with Apex Learning and Get Noticed By Recruiters in this Hiring Season! Get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £160 as a Gift - Enrol Digital communication Now Give a compliment to your career and take it to the next level. This Digital Communication will provide you with the essential knowledge and skills required to shine in your professional career. Whether you want to develop skills for your next job or want to elevate skills for your next promotion, this Digital Communication will help you keep ahead of the pack. The Digital Communication incorporates basic to advanced level skills to shed some light on your way and boost your career. Hence, you can reinforce your professional skills and essential knowledge, reaching out to the level of expertise required for your position. Further, this Digital Communication will add extra value to your resume to stand out to potential employers. Throughout the Digital Communication programme, it stresses how to improve your competency as a person in your profession while at the same time it outlines essential career insights in this job sector. Consequently, you'll strengthen your Digital Communication knowledge and skills; on the other hand, see a clearer picture of your career growth in future. By the end of the Digital Communication, you can equip yourself with the essentials to keep you afloat into the competition. Along with this Digital Communication course, you will get 10 other premium courses. Also, you will get an original Hardcopy and PDF certificate for the title course and a student ID card absolutely free. This Digital Communication Bundle Consists of the following Premium courses: Course 01: Social Media Strategist Training Course 02: Working from Home Essentials Course 03: Online Meeting Management Course 04: Introduction to Podcasting Course 05: Blogging Course 06: Facebook Marketing Course 07: Instagram Marketing Course 08: Youtube Marketing Diploma Course 09: Advanced Diploma in Copywriting Course 10: Learning Computers and Internet Level 2 Course 11: Effective Communication Skills Diploma Key features of this Digital Communication Diploma course: This Digital Communication bundle is CPD QS Accredited Learn from anywhere in the world Entirely online Lifetime access Enrol now in Digital Communication to advance your career! Curriculum of the Digital Communication Bundle Course 01: Social Media Strategist Training The Rise of Social Media Conducting Market Analysis Auditing Social Media Setting Goals and Selecting Platforms Creating the Social Media Policy Integrating Marketing Strategies Developing Effective Content Understanding the Popular Platforms Launching Successful Campaigns Managing the Community Providing Customer Service Measuring, Analyzing and Reporting The Social Media Strategist Career How will I get my Digital Communication Certificate? After successfully completing the Digital Communication course you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously it was £10 * 11 = £110) Hard Copy Certificate: Free (For The Title Course) Enrol now in Digital Communication to advance your career! CPD 125 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Digital Communication bundle. Persons with similar professions can also refresh or strengthen their skills by enrolling in this course. Students can take this Digital Communication course to gather professional knowledge besides their study or for the future. Requirements Our Digital Communication is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this Digital Communication course, it can be studied in your own time at your own pace. Career path Having these various Digital Communication expertise will increase the value in your CV and open you up to multiple job sectors. Enrol now in Digital Communication to advance your career! Certificates Certificate of completion Digital certificate - Included
Level 4 -Two Endorsed Diploma | QLS Hard Copy Certificate Included | Plus 5 CPD Courses | Lifetime Access