30 Social Media courses in Edinburgh

Overview Internet is the main source of marketing today and Digital Marketing along with Social Media Marketing helps the business to stay alive in the digital world. Earlier companies use to spend a lot of money on traditional ways of marketing and still, they were not able to reach global clients. With the existence of Digital marketing, they are able to break the barriers to reaching global clients. With the use of Social Media Marketing and Digital Marketing organisations are able to reach every corner of the world and also it is very cost-effective. Digital Marketing encompasses various channels like Search Engine Optimisation, Social Media Marketing like usage of Facebook, Facebook marketing, Ad Words, and Email Campaigns and is list is longer. All these tools are used to cover global marketing. No matter where you are located in the world, your product can reach clients anywhere in the world. This course will help develop innovative social media strategies, and to boost brand awareness with rich content. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.

Talk issue through Couples therapy Address trust issues Social habits training Relationship boundary setting Address arguments and conflict issues Social media issues and tension issues addressed 3 x 1 hour https://relationshipsmdd.com/product/my-partner-is-addicted-to-social-media-package/

Business Networking 1 Day Training in Livingston

Penetration testing training course description An advanced technical hands on course focusing on hacking and counter hacking. The course revolves around a series of exercises based on "hacking" into a network (pen testing the network) and then defending against the hacks. What will you learn Perform penetration tests. Explain the technical workings of various penetration tests. Produce reports on results of penetration tests. Defend against hackers. Penetration testing training course details Who will benefit: Technical support staff, auditors and security professionals. Staff who are responsible for network infrastructure integrity. Prerequisites: IP Security IP VPNs Duration 5 days Penetration testing training course contents Introduction Hacking concepts, phases, types of attacks, 'White hacking', What is penetration testing? Why use pen testing, black box vs. white box testing, equipment and tools, security lifecycles, counter hacking, pen testing reports, methodologies, legal issues. Physical security and social engineering Testing access controls, perimeter reviews, location reviews, alarm response testing. Request testing, guided suggestions, trust testing. Social engineering concepts, techniques, counter measures, Identity theft, Impersonation on social media, Footprints through social engineering Reconnaissance (discovery) Footprinting methodologies, concepts, threats and countermeasures, WHOIS footprinting, Gaining contacts and addresses, DNS queries, NIC queries, ICMP ping sweeping, system and server trails from the target network, information leaks, competitive intelligence. Scanning pen testing. Gaining access Getting past passwords, password grinding, spoofed tokens, replays, remaining anonymous. Scanning (enumeration) Gaining OS info, platform info, open port info, application info. Routes used, proxies, firewalking, Port scanning, stealth port scanning, vulnerability scanning, FIN scanning, Xmas tree scanning, Null scanning, spoofed scanning, Scanning beyond IDS. Enumeration concepts, counter measures and enumeration pen testing. Hacking Hacking webservers, web applications, Wireless networks and mobile platforms. Concepts, threats, methodology, hacking tools and countermeasures. Trojan, Backdoors, Sniffers, Viruses and Worms Detection, concepts, countermeasures, Pen testing Trojans, backdoors, sniffers and viruses. MAC attacks, DHCP attacks, ARP poisoning, DNS poisoning Anti-Trojan software, Malware analysis Sniffing tools. Exploiting (testing) vulnerabilities Buffer overflows,, simple exploits, brute force methods, UNIX based, Windows based, specific application vulnerabilities. DoS/DDoS Concepts, techniques, attack tools, Botnet, countermeasures, protection tools, DoS attack pen testing. SQL Injection Types and testing, Blind SQL Injection, Injection tools, evasion and countermeasures. Securing networks 'Hurdles', firewalls, DMZ, stopping port scans, IDS, Honeypots, Router testing, firewall testing, IDS testing, Buffer Overflow. Cryptography PKI, Encryption algorithms, tools, Email and Disk Encryption. Information security Document grinding, privacy.

Our business photography courses are created to help individuals learn how to take professional-quality photographs for use in a business setting. By taking these courses, individuals and businesses can gain the skills and knowledge they need to create visually appealing content that can help their business stand out in a crowded marketplace. About the course Courses are focussed on the client’s requirements and are bespoke to their needs. We cater from one-to-one courses for small businesses to whole marketing departments for multinationals. So whether you’re a dog walker who wants more views or a design company that needs more collateral, we can help improve your stock imagery. These classes cover a range of topics, including learning your camera settings, lighting, composition, and editing techniques. Clients will learn how to use their cameras to capture high-quality images that can be used for marketing materials, social media posts and other promotional materials. They will also learn how to edit their photos using professional software packages like Adobe Lightroom and Apple Photos to give their images that extra pop. The important stuff These courses are all bespoke in nature so pricing will vary but we start at £350 for a three-hour course. We will discuss your specific needs before the course and make sure we cover them during the course. We will travel to your place of work so you get the relevant experience in the right environment.

Transform your photos into stunning images with Adobe Lightroom! With our comprehensive one-to-one Lightroom course, you will learn how to edit and enhance your images like a pro. From basic adjustments to advanced techniques, you'll discover how to make your photos pop and create a signature style for your website, social media or printed materials. Enrol now and unlock your creative potential! You will learn about: Library module Image import Collections Effective image organisation Image export (different sizes and resolutions for uses such as printing, Facebook etc) Develop module Fix image problems (e.g. under/over exposure, colour temperature, noise etc) Enhance your images (sharpness, clarity, contrast, colour etc) Using AI masking The important stuff The price for a four-hour course is £300 We will come to you at your office or home

Business Networking 1 Day Training in Dunfermline

Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback

Business Networking 1 Day Training in Edinburgh

A fun Sketch & Sip class for up to 10 people with local artist Mark Kirkham, known locally as The Edinburgh Sketcher hosted at The Arienas Collective in Edinburgh's historic Georgian New Town.