Do you use video as a tool to promote your charity, business, organisation or campaigns? And if you don’t, do you feel as if you ought to? Videos account for more than 80% of all consumer internet traffic. So the pressure to use video as a marketing and PR tool has increased enormously. But the cost can be prohibitive. Using a video production company, such as ours, might be ideal, but for many it is out of reach – particularly if, like many of our clients, you’re a charity. However, there is an alternative, which more and more organisations are choosing, especially those which need to produce regular digital content. That is to produce the video yourself. Nowadays, you do not even need to invest in a video camera. All you need is your smart phone, some simple equipment you can buy on Amazon for as little as £80, plus your laptop or PC. This is why we have developed a new smartphone video training course, Smart Video. Our smartphone video training course covers: Equipment – including setting up your phone, microphones, tripods and editing programmes Planning your video Techniques to give your films broadcast-quality polish Getting the perfect shot – including shot sizes, positioning the camera, framing, lighting, sound, sequences and backgrounds Filming interviews An introduction to editing Producing videos for social media Bespoke training The course can be tailored to the type of videos you need to make. If most of your videos will be interviews, we’ll focus on presenting your interviewee in the best possible light – literally. If, on the other hand, you need to film buildings, events or products, we’ll tailor the course accordingly. If your video needs a script, we’ll give you tips and techniques on how to “write to pictures”, so your messages comes across well. And on all our courses, we’ll give you a guide to the best equipment and apps to use to enhance your filming and editing. The smartphone video course will be led by Paul Curran who has many years experience producing, filming and editing films and videos, for the BBC and corporate clients.
Why Join Digital Marketing Training Course at Osborne Training Osborne Training is well Recognised for quality Regular Lectures led by Industry Expert Tutors Unlimited Access to the State of the Art Virtual Learning Campus Exclusive Access to High quality study materials Flexible payment option available Join Digital Marketing Training course as Pure Online or Blended with Classroom Delivery Access to Digital Marketing Internship for 3 months at the end of the training Unlimited Tutorial Support from expert tutors Get a Student Discount Card from NUS* Get a Free Tablet PC for limited period* Practical Hands-on Projects, Practical focused Assignments and Group-work for greater skills enhancement and understanding real life issues for real life problems Once you complete the bookkeeping course, you will get a certificate from Osborne Training confirming your professional Digital Marketing Qualifications. What jobs could I qualify for? Senior Digital Marketing Manager Digital Marketing Coordinator Executive Digital Marketing Strategist Digital Marketing Consultant In these roles, you could earn on average more than £40,000 annually (source: Reed Salary Checker, UK). Moreover, many go on to become successful (Millionaire sometime) entrepreneur by offering Digital Marketing services or formulating successful Digital Marketing Strategy for their own business. Digital Marketing Qualifications Digital Marketing Qualifications at Osborne Training are developed in Association with Google. Osborne Training offers Total Digital Marketing Course which combines all major skills required to be a successful Digital Marketeer and you also have option to join a complementary Internship at the end of your course. In joining the Total Digital Marketing Course at Osborne Training, you will make one of the greatest decision of your career and can look forward to a successful career in digital marketing. Digital Marketing Course Overview Total Digital Marketing Course covers major areas of Digital Marketing to make you completely ready for the digital era. The Digital Marketing course comes with optional Internship at the end of the training making you highly employable. Practical focused and hands-on approach of the training method helps you to be ready to offer real life solutions for real life problems. Digital Marketing Training Course Content Basics of marketing Marketing In Digital Era All About Web Search Engine Optimization Search Engine Marketing Affiliate Marketing Social Media Marketing Email marketing and nurturing (inbound) Mobile app marketing Content marketing Web, mobile and app analytics Growth Hacking Creating robust digital marketing strategy
– how to react, support and move forward Discover how you can best help a young person who self-harms – gain the insights and skills you need to approach this distressing subject respectfully and safely, a better understanding of what self-harm is, why young people self-harm, and much more… Date: Tues 14th May 2024 Accredited CPD Certificate: 3.5 hours Length: 3.5 hours (with breaks) Start time: 9.15am GMT (until 1.30pm) "This is one of the best self-harm trainings I’ve had, honestly..."EMILY LOVE, PRIMARY PREVENTION WORKER Live Online Webinar – Join Emily Gajewski – an expert in helping people overcome self-harm – for her live webinar on Tuesday 14th May 2024. All you need is a quiet place to watch, a computer or tablet and a strong internet signal, the rest is easy. Book your place and we’ll email you confirmation – you’ll receive your Zoom link the day before the event. RECORDING – the training is recorded in case anyone experiences technical difficulties – or you can’t attend on the day – so you will also get a recording for a limited time afterwards to maximise your learning. Want to attend but can’t make this date? Then please register your interest below – and we’ll email you when a new date is available. The aim of this live online training with Emily Gajewski, a highly experienced psychotherapist specialising in treating self-harm, is to give you a thorough, in-depth understanding of why young people self-harm and how to approach/react when helping someone in both the short and long term, including the essential skills most likely to effectively support the young person on their journey to find less harmful ways of coping – the webinar focuses on the most evidence-based knowledge and skills in this area. It will also help you find ways of calming yourself in moments of overwhelm to ensure that you can be as supportive and helpful as you’d like to be. Why you should attend With the ever changing, uncertain world we live in creating a vast amount of pressure on children – emotionally and physically – more children and teenagers are experiencing extremely stressful, distressing situations, with many looking for coping mechanisms to help them deal with their negative thoughts, feelings and emotions. Self harm (including self injury) is hugely on the increase and rates are higher than ever since Covid-19 and the long periods of isolation and uncertainty young people have experienced in ‘lock downs’. A survey of 61 secondary school children by charity Place2Be, shows self-harm reports increased by 77%, from 48 to 85, from August to September 2021. Finding the right words to approach self-harming can be difficult – this online webinar was created to help you (parents, carers, teachers) approach this topic with empathy and confidence. Discovering that a young person you are caring for is self harming can be an extremely stressful situation. When we are highly emotional, it can cause us to react in desperate ways, which are often not helpful or supportive to the young person, even if our intentions are totally well-meaning. “A really helpful, caring approach – it has clarified so much for me and I can now see a sensible way forward.”MARTIN, PARENT. This course is relevant to a range of self-harming behaviours including: self-injury cutting, ripping or carving skin burning skin punching or hitting themselves scratching or pinching (including dermatillomania) poisoning themselves with tablets or liquids (or similar) over-eating and under-eating (anorexia or bulimia) biting yourself (dermatophagia) inserting objects into your body overdosing, exercising excessively pulling your hair (trichotillomania) getting into fights where you know you will get hurt What you will learn What is self-harm? Why young people self-harm How common is self-harming How to approach the subject (building rapport, trust…) How to react if your child (or any young person) tells you they are self harming (what not to say and do) The distinction between self harm and a suicide attempt The addictive element to self harm How to help a young person break the addictive pattern Helping a child in the short- and long term The influence of social media and peers Keeping your child safe Looking after yourself (managing stress, anxiety and worry for the household) Finding professional help View booking details Who this training is suitable for Parents, other family members and/or carers of children and young people who are at risk of self harming or currently self harming. Anyone who works with young people and needs to know how best to help when someone discloses that they self-harm or who they suspect may be self-harming. Therapists and counsellors who want to gain a better understanding so they can support families with a member who self harms. Course Programme The ‘How to help young people who self harm’ live online webinar starts at 9.15am and runs until 1.30pm (GMT). 9.15am Join the Zoom meeting 9.30am Understanding self harm 10.45am Comfort break and discussion 10.55am How to approach self harm and be most helpful 12.00pm Comfort break and discussion 12.10pm Creating the optimal conditions for recovery 1.30pm Webinar ends This course has been independently accredited by the internationally recognised CPD Standards Office for 3.5 hours of CPD training. On completion of this training you’ll receive CPD certificates from the College and the CPD Standards Office.
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Upgrade your digital marketing skills with Edoxi’s Digital marketing courses in Dubai.Learn a wide range of skills such as email marketing, social media engagement, web-based advertising, text and multimedia messaging, content marketing, Search Engine Optimisation (SEO), and Search Engine Marketing (SEM).With Edoxi’s comprehensive digital marketing courses you could conquer the Digital world by taking your skills to the next level. Enroll now! Call us: +971 4380 1666 Mail us, at info@edoxi.com Learn more:https://www.edoxi.com/dubai/digital-marketing-course Address: Office 504, Bank Street Building, Next to Burjuman Metro Station Exit 3, Khalid Bin Al Waleed Rd, Dubai, United Arab Emirates
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Starting a small business can be a rewarding journey, but it requires careful planning and the right strategies to succeed. From creating a solid business plan to organizing finances and finding the right support, this guide will help you establish a foundation for a thriving business. For entrepreneurs in Calgary, key resources like reliable bookkeeping services can make a significant difference. Here’s how to start a small business and set it up for lasting success. Developing a business plan A clear, well-researched business plan serves as a roadmap for your business. It outlines your goals, target market, competitive advantage, and financial projections. This plan will also help attract investors or secure loans. To create an effective business plan: Define your mission and vision: Explain why your business exists and what you aim to achieve. Identify your target audience: Determine who your customers are and what problems your business will solve for them. Analyze competitors: Study your competitors to understand what they offer and find ways to differentiate your business. Set realistic financial projections: Estimate costs, revenue, and profits. This will give potential investors confidence in your business. Choosing a business structure Selecting the right business structure is essential, as it affects your taxes, liability, and daily operations. Common options include: Sole proprietorship: Simple to set up, with minimal paperwork, but offers no separation of personal and business liability. Partnership: Ideal for two or more owners, allowing shared responsibilities, but partners share liabilities. Corporation: Provides liability protection, but involves more paperwork and regulatory requirements. LLC (Limited Liability Company): Offers liability protection without the complexity of a corporation. Choose a structure that best suits your needs, and consult a legal professional to ensure compliance with Calgary’s business regulations. Securing funding Most small businesses require some level of funding to get started. Consider various financing options to find the best fit: Personal savings or family support: Often the first source of funding for many entrepreneurs. Business loans: Many banks offer small business loans with varying interest rates. Grants and government programs: Explore government grants and programs specifically designed to support small businesses in Calgary. Angel investors or venture capital: For businesses with high growth potential, attracting investors may be an option. Registering your business To operate legally, you’ll need to register your business. This process involves choosing a unique name, filing the necessary documents, and obtaining a business license in Calgary. You may also need specific permits depending on your industry. Completing these steps ensures that your business complies with all local regulations. Organizing your finances Managing finances effectively is crucial for any small business. Accurate bookkeeping keeps your business organized, tracks income and expenses, and prepares you for tax season. Many small businesses in Calgary choose to hire a bookkeeper in Calgary to handle these responsibilities, allowing owners to focus on growth. Working with one of the best bookkeeping services in Calgary can provide: Accurate financial records: Professional bookkeepers help maintain up-to-date records, which is essential for financial health. Compliance with tax laws: Calgary’s best bookkeeping services are familiar with local tax regulations, ensuring that you file correctly and on time. Insights for decision-making: With accurate records, you can make informed decisions on budgeting, spending, and investments. Creating a strong brand identity Building a brand that resonates with your target audience is essential. Your brand identity includes your business name, logo, colors, and messaging, as well as the experience you offer customers. Developing a consistent brand identity sets you apart from competitors and builds trust with customers. Here are some steps to create a strong brand identity: Design a logo and visual theme: Choose a professional logo, color scheme, and design elements that reflect your brand’s personality. Develop a unique brand voice: Whether it’s friendly, professional, or playful, keep your brand voice consistent in all communications. Focus on customer experience: Aim to provide exceptional service that keeps customers coming back and sharing their positive experiences. Building an online presence In today’s digital world, an online presence is crucial for reaching potential customers. Start by creating a professional website where customers can learn more about your products or services. Next, consider establishing a presence on social media platforms that suit your audience. Key components of a strong online presence include: User-friendly website: Make sure your website is easy to navigate, mobile-friendly, and includes essential information about your business. Social media profiles: Engage with customers and share updates on platforms like Facebook, Instagram, or LinkedIn. Google My Business: Setting up a Google My Business profile helps customers in Calgary find you more easily. Building a support network Running a small business can be challenging, and having a network of support is invaluable. Surround yourself with people who can provide advice, resources, and encouragement. Consider these ways to build a support network: Join local business associations: Groups like the Calgary Chamber of Commerce offer networking opportunities, resources, and workshops. Seek mentorship: Experienced business owners can offer guidance and insights that help you avoid common pitfalls. Hire professionals for specialized tasks: For financial and legal matters, work with professionals like accountants, lawyers, and bookkeepers. Tracking progress and making adjustments As your business grows, it’s essential to review your progress and adjust your strategies. Regularly assessing financial performance, customer feedback, and market trends can help you refine your approach and stay competitive. Working with one of the best bookkeeping services in Calgary can make tracking your financial performance much easier, giving you insight into profit margins, cash flow, and budgeting. Consider these strategies for tracking progress: Set measurable goals: Establish specific goals for growth, such as revenue targets or customer acquisition numbers. Analyze performance data: Use financial statements, sales reports, and customer feedback to assess performance. Stay flexible: Be willing to make changes to products, services, or marketing strategies if they aren’t meeting customer needs. Conclusion Starting a small business takes effort, planning, and ongoing management. By creating a solid business plan, organizing your finances, and developing a strong brand, you can set your business up for success. In Calgary, many new business owners choose to hire a bookkeeper in Calgary to ensure accurate financial management and stay compliant with local regulations. Taking advantage of the best bookkeeping services in Calgary can free up your time, allowing you to focus on growing your business and achieving long-term success. With dedication and the right strategies, your small business can thrive in today’s competitive market.
This course aims to increase and enhance delegates’ understanding of the various cyber threats which impact upon them and the organisations, sectors and regions in which they operate and provide them with the tools necessary to mitigate those threats at both a personal and organisational level. It assumes no prior knowledge of the subject but ensures through a high level of interactivity that delegates with any level of experience in the field will be able share and receive the collective knowledge of the group.