41 Social Media Management courses in Cardiff delivered Live Online

Video Marketing Strategy Course Overview This course on Video Marketing Strategy provides a comprehensive guide to leveraging video content to enhance marketing efforts. It covers the key principles of video marketing, including content creation, distribution channels, and performance analysis. Learners will explore how to effectively use video to engage audiences, boost brand awareness, and drive conversions. By the end of this course, learners will be equipped with the knowledge to design and implement a video marketing strategy that aligns with business goals and meets consumer expectations. Course Description In this course, learners will delve into the fundamentals of video marketing, examining key strategies for creating compelling video content and distributing it across various platforms. Topics include audience targeting, the role of storytelling, video SEO, and measuring the effectiveness of video campaigns. Throughout the course, learners will gain insight into industry best practices and emerging trends in video marketing. By the end, participants will be well-prepared to craft video marketing strategies that capture attention and generate meaningful results in today's digital landscape. Video Marketing Strategy Curriculum Module 01: Introduction to Video Marketing Module 02: Developing a Video Marketing Strategy Module 03: Content Creation for Video Marketing Module 04: Video Distribution Channels Module 05: Measuring Video Marketing Performance Module 06: Advanced Video Marketing Techniques (See full curriculum) Who is this course for? Individuals seeking to boost their marketing skills with video content. Professionals aiming to enhance their digital marketing strategies. Beginners with an interest in video content creation and marketing. Marketing and communications teams looking to expand their digital presence. Career Path Video Content Creator Digital Marketing Specialist Social Media Manager Content Marketing Strategist Brand Manager

Graphic Design Using Canva Course Overview: This course introduces learners to the world of graphic design using Canva, a powerful yet accessible design tool. It covers the essentials of graphic design, starting from the basics of working with colour and progressing through intermediate and advanced design techniques. Learners will explore photo-editing tools, graphic layout principles, and how to create professional-quality designs for a variety of purposes. By the end of the course, learners will have developed the skills to create engaging and visually appealing graphics, preparing them for roles in the creative industry. Course Description: The course covers a range of topics that build a solid foundation in graphic design using Canva. Starting with working with Adobe colours online, learners will move on to mastering basic design principles within Canva, before advancing to more complex techniques such as photo editing and designing at a professional level. The course provides learners with the knowledge to create impactful designs for social media, marketing, and branding. Learners will gain valuable skills that are widely used in the design industry, allowing them to apply these techniques in real-world contexts. The course structure is designed to build upon each module, ensuring learners progress at a comfortable pace while enhancing their graphic design abilities. Graphic Design Using Canva Curriculum: Module 01: Working with Adobe Colours Online Module 02: Basic Graphics Design using Canva Module 03: Photo-Editing Basics Module 04: Intermediate to Pro Lessons on Canva Graphic Designs Module 05: Bonus (See full curriculum) Who is this course for? Individuals seeking to enter the graphic design field. Professionals aiming to enhance their creative design skills. Beginners with an interest in digital design and visual communication. Entrepreneurs looking to improve their brand visuals. Career Path Graphic Designer Digital Marketing Specialist Social Media Content Creator Branding Consultant Freelance Designer

Social Media Influencer Course Overview This course is designed to provide learners with a comprehensive understanding of the role of a social media influencer and how to leverage social media platforms to create a successful online presence. It covers the various types of content influencers can produce, strategies to build and grow an audience, and effective techniques for monetising that audience. Learners will gain valuable insights into understanding consumer behaviour, optimising social media profiles, and establishing their niche market. By the end of the course, participants will be equipped with the knowledge and skills necessary to launch their own influencer career or enhance their current social media strategy. Course Description In this course, learners will delve into the essential aspects of becoming a successful social media influencer. Topics covered include understanding how influencers impact consumer buying habits, the types of content that engage audiences, and strategies for identifying and reaching target audiences. Learners will also explore the importance of authenticity in building trust with followers, creating content that adds value, and establishing a niche market to stand out. The course also covers how to optimise social media platforms for maximum engagement and success. Upon completion, participants will have developed the skills to cultivate a strong personal brand and grow a dedicated following across various social media platforms. Social Media Influencer Curriculum Module 01: Introduction Module 02: Social Media Influencer Influence on Consumer Buying Habits Module 03: Types of Content to Post on a Consistent Basis Module 04: Ways to Find Your Target Audience Module 05: Be Authentic Module 06: Create Relevant, Valuable Content Module 07: Establish Your Niche Market Module 08: Optimise Your Social Media Platform Module 09: Conclusion (See full curriculum) Who is this course for? Individuals seeking to build a personal brand on social media. Professionals aiming to develop influencer marketing strategies. Beginners with an interest in social media and digital marketing. Entrepreneurs looking to use social media to promote their business. Career Path Social Media Influencer Content Creator Social Media Manager Digital Marketing Specialist Influencer Marketing Consultant Brand Strategist

Create Videos, Motion Graphics and Animation Using Canva Course Overview: This course, Create Videos, Motion Graphics and Animation Using Canva, is designed to introduce learners to the world of digital video creation and animation using Canva, a powerful and intuitive design tool. The course covers key aspects such as video editing, motion graphics creation, and animation, providing learners with the skills to create dynamic visual content. By the end of the course, learners will be equipped with the knowledge to design professional-quality videos, motion graphics, and animations, applicable to a variety of industries and purposes. Whether for personal or professional projects, this course will empower learners to craft engaging content and enhance their creative output. Course Description: This course offers a comprehensive exploration of video creation, motion graphics, and animation using Canva. It introduces learners to the Canva video editor, teaching how to create engaging videos, animate elements, and add motion graphics to enhance visual storytelling. The course focuses on the foundational tools of Canva, including templates, effects, and animation features, allowing learners to experiment with creative projects. Through a combination of practical exercises, the course helps learners develop a strong understanding of visual content creation. Upon completion, learners will be able to produce professional-quality videos, motion graphics, and animations for various platforms, boosting their digital content skills and enhancing their design portfolio. Create Videos, Motion Graphics and Animation Using Canva Curriculum: Module 01: Create Videos, Motion Graphics and Animation Using Canva Module 02: Start Using the Canva Video Editor Module 03: Final Tasks (See full curriculum) Who is this course for? Individuals seeking to enhance their video and animation skills. Professionals aiming to improve their digital content creation abilities. Beginners with an interest in video editing and motion graphics. Content creators looking to expand their skill set in visual storytelling. Career Path: Video Editor Motion Graphics Designer Animator Digital Content Creator Social Media Manager

LinkedIn Marketing Masterclass Course Overview The LinkedIn Marketing Masterclass provides a comprehensive understanding of using LinkedIn as a powerful marketing tool. This course covers everything from creating an optimised LinkedIn profile to developing advanced content strategies, running targeted ad campaigns, and measuring marketing success. It aims to equip learners with the skills to enhance their personal or business brand, increase engagement, and drive traffic to their services or products. By the end of the course, learners will be confident in navigating LinkedIn’s features and tools to generate quality leads and achieve their marketing goals. Course Description This course delves into a variety of key topics, including building a strong LinkedIn presence, understanding LinkedIn’s algorithm, creating effective posts and articles, and leveraging LinkedIn’s advertising platform. Learners will also explore strategies for growing their network, using LinkedIn Analytics to track performance, and mastering the art of personal branding. Throughout the course, participants will gain expertise in developing LinkedIn-specific content strategies, using advanced targeting options for ads, and building a network that supports career or business objectives. By the end, learners will be equipped to maximise their LinkedIn efforts and achieve measurable results. LinkedIn Marketing Masterclass Curriculum: Module 01: Introduction to LinkedIn Marketing Module 02: Setting Up a Strong LinkedIn Profile Module 03: Building Your Network and Connections Module 04: Creating Compelling LinkedIn Content Module 05: Leveraging LinkedIn for Lead Generation Module 06: Using LinkedIn Ads to Boost Visibility Module 07: Understanding LinkedIn Analytics Module 08: Advanced LinkedIn Strategies for Business Growth (See full curriculum) Who is this course for? Individuals seeking to enhance their personal or business brand on LinkedIn. Professionals aiming to advance their careers or establish authority in their industry. Beginners with an interest in using LinkedIn for marketing or networking. Business owners and marketers wanting to utilise LinkedIn as a marketing channel. Career Path Social Media Manager Digital Marketing Specialist Content Strategist LinkedIn Ad Campaign Manager Brand Manager Business Development Executive

Content Creation and Content Marketing Certificate Course Overview: The "Content Creation and Content Marketing Certificate" is designed to provide learners with the essential knowledge and skills needed to excel in content creation and marketing. This course covers key areas such as content generation, creation techniques, and the strategic role of content marketing in modern business. Learners will develop the expertise required to create compelling content and effectively market it to target audiences. By the end of the course, learners will have a comprehensive understanding of content creation strategies and the ability to optimise content marketing efforts to drive business success. Course Description: This course delves into a range of topics crucial for those looking to succeed in content creation and marketing. It begins with the fundamentals of content creation, followed by strategies for generating creative content ideas. Learners will explore techniques to craft high-impact content and understand the role of content marketing in enhancing brand visibility. The course covers content marketing strategy development, search engine optimisation (SEO), and effective metrics for measuring marketing success. Participants will gain the skills to create engaging content that resonates with audiences and enhances digital marketing efforts. Content Creation and Content Marketing Certificate Curriculum: Module 01: Introduction to Content Creation Module 02: How to Generate Ideas for Your Content Module 03: How to Create High-Impact Content Module 04: Introduction to Content Marketing Module 05: The Benefits of Content Marketing Module 06: Content Marketing Strategy Development Module 07: Search Engine Optimisation Module 08: Measuring the Success of Your Content Marketing (See full curriculum) Who is this course for? Individuals seeking to enhance their content creation skills. Professionals aiming to advance in content marketing. Beginners with an interest in digital marketing and content strategies. Those wanting to improve their ability to engage audiences through content. Career Path Content Creator Content Marketing Manager Digital Marketing Specialist SEO Specialist Social Media Manager Marketing Strategist

Use Pinterest To Promote Your eCommerce Store Course Overview This course is designed to provide learners with a comprehensive understanding of how to leverage Pinterest to drive traffic and sales for an eCommerce store. Participants will explore the essential elements of Pinterest marketing, from creating effective pins to utilising analytics and paid advertising strategies. The course covers best practices for designing eye-catching content, using Pinterest's tools and automation features, and incorporating rich pins to boost engagement. By the end of the course, learners will be equipped with the knowledge and skills to use Pinterest as a powerful platform to promote their online business and improve visibility in a competitive market. Course Description In this course, learners will delve into various aspects of Pinterest marketing, including the basics of pinning and creating content that resonates with target audiences. The course will explore how to use Pinterest’s features such as analytics, rich pins, and paid advertising to optimise eCommerce strategies. Learners will also understand how to create Pinterest badges and widgets, track performance metrics, and hire virtual assistants to streamline the process. By examining graphic design best practices and automation tools, participants will be able to enhance their Pinterest marketing efforts and maximise the platform’s potential for driving eCommerce growth. Use Pinterest To Promote Your eCommerce Store Curriculum Module 01: Introduction To The Course Module 02: Getting Started with Pinterest Module 03: Basics of Pinning - What You Should Know Module 04: Pinning With Your Cell Phone Module 05: Creating Pinterest Badges & Widgets Module 06: Viewing Analytics on Pinterest & Rich Pins Module 07: Tools & Automation Module 08: Hiring a Virtual Assistant to Help You With Pinterest Marketing Module 09: Paid Advertising with Your Pins Module 10: Getting Graphics Designed for Pinterest (See full curriculum) Who is this course for? Individuals seeking to promote their eCommerce store using social media. Professionals aiming to enhance their digital marketing skills. Beginners with an interest in Pinterest and eCommerce marketing. Business owners looking to increase online visibility and sales. Career Path Social Media Manager Digital Marketing Specialist Content Strategist eCommerce Manager Pinterest Marketing Expert

Basic Video Animation Training With Vyond Course Overview "Basic Video Animation Training with Vyond" offers learners an essential introduction to creating engaging and professional animations using Vyond, a leading animation software. The course provides a comprehensive understanding of the key tools and features available within Vyond, allowing learners to create dynamic animated videos. Through this course, learners will gain the skills to design and produce animations that are suitable for business presentations, marketing campaigns, social media content, and more. With a focus on animation principles, learners will be equipped to create visually appealing content that effectively communicates messages and enhances audience engagement. By the end of the course, learners will have developed the ability to use Vyond independently to create high-quality animated videos for various professional purposes. Course Description This course is designed to teach beginners how to use Vyond for creating animated videos. The training covers the basics of navigating the Vyond platform, including how to set up a project, animate characters, use props and backgrounds, and apply transitions. Learners will also explore different animation techniques to convey messages more effectively. The course is structured to provide a step-by-step approach, enabling learners to build their confidence in creating animations from scratch. Throughout the training, students will learn how to enhance their videos with custom text, voiceovers, and sound effects, helping them develop the skills needed for creating engaging, polished animations. By the end of the course, learners will be able to design animations that effectively capture their audience’s attention, adding value to their professional content creation toolkit. Basic Video Animation Training With Vyond Curriculum Module 01: Basic Video Animation Training With Vyond (See full curriculum) Who is this course for? Individuals seeking to create professional animated content Professionals aiming to enhance their visual communication skills Beginners with an interest in animation or video production Marketers and content creators looking to incorporate animation into their campaigns Educators and trainers who want to use animated videos in their lessons Career Path Video Content Creator Social Media Manager Marketing Specialist Animation Specialist Visual Communication Designer

E-Commerce: Complete Guide to Income Mastery Course Overview This comprehensive course offers a detailed guide to mastering income generation through e-commerce. It covers all essential aspects, from setting up an online store to implementing effective marketing strategies that increase sales and customer engagement. Learners will gain insight into choosing profitable niches, optimising product listings, and driving targeted traffic. The course also addresses advanced topics such as email marketing, social media advertising, and loyalty programmes to boost revenue streams. By the end of this course, participants will have a solid understanding of how to create, manage, and grow a successful e-commerce business, equipping them with the knowledge to generate sustainable online income. Course Description "E-Commerce: Complete Guide to Income Mastery" delves into the key components required to succeed in the competitive world of online retail. The curriculum explores foundational topics such as selecting the right niche and business model, alongside marketing tactics including social media campaigns and Facebook ad funnels. Learners will explore product video creation best practices and discover how to build customer loyalty through targeted programmes. The course also examines common pitfalls to avoid and introduces virtual assistant opportunities within the e-commerce sector. Designed for all levels, it provides a clear pathway to develop strategic skills for launching and scaling an online store, ensuring learners are prepared to maximise income potential in the evolving digital marketplace. E-Commerce: Complete Guide to Income Mastery Curriculum Module 01: Ecommerce Income Mastery – Overview Module 02: How to sell online step by step Module 03: Best Ecommerce Marketing Strategies Module 04: Hot Selling Ecommerce Business Ideas Module 05: Best Ecommerce Tips For Success Module 06: Best Dropshipping Product Categories to Sell Module 07: How to find the right eCommerce niche and start selling Module 08: How to drive traffic to your online store Module 09: Best Practices for highly effective eCommerce Product Videos Module 10: How to be a Virtual Assistant and start making income Module 11: Best eCommerce email marketing campaigns for higher engagement Module 12: Setting up an eCommerce loyalty program for more revenue Module 13: How to set up a Facebook ad funnel for e-commerce products Module 14: How to boost e-commerce sales using Instagram Module 15: Critical mistakes eCommerce store owners should avoid (See full curriculum) Who is this course for? Individuals seeking to build a sustainable income through e-commerce. Professionals aiming to enhance their digital marketing and sales skills. Beginners with an interest in starting an online retail business. Entrepreneurs looking to explore dropshipping and niche markets. Career Path E-commerce Store Owner Digital Marketing Specialist Social Media Manager Virtual Assistant in E-commerce Online Sales Consultant Dropshipping Business Manager

Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback