528 Sing courses in Cardiff delivered Live Online

Key Objectives for the Training provision Effective listening to a client's needs and requirements during various stages of the sales process. Engage in meaningful communication with clients, learn to identify challenges and opportunities that relate to the prospects. Overcome the identified challenge. Build long term rapport and establish trust with the prospect throughout the sales process, Ensure continued customer satisfaction that can turn into repeat business. Be able to build rapport with customers or clients. Know the right questions to ask to fully understand the customer or client’s needs without putting on any pressure. Be able to check you have the right information from the customer or client. Be able to match products and services to the customer or client using the information you have gathered. Be able to influence effectively. Know how to stand out from your competitors. Stage 1 – Research the Company’s ‘Value Propositions’ and USP Analysis  Conducting 30 min confidential interviews with a cross-section of the eligible Attendees & the Stakeholders, in order to gain an objective understanding of the various scenarios and clients that the Participants work with. the Company’s ‘Value Propositions’ Unique Selling Points The Customers’ journey(s) The Competition’s offers for analysis and comparisons. From these findings, a carefully calibrated bespoke Programme will be designed and delivered.  Stage 2 - Design the Bespoke 2 x day Course  nd Stage 3 - Delivery of the Course Programme This Programme can be delivered in 2 x consecutive days, or split between 2 – 3 weeks, to make it more ‘work-friendly’ – if required. It is very practical and commercially focussed in approach, with lots of interactive exercises designed to draw out the learning applications via the debriefings. The ‘Real Play’ scenarios on day 2 will be based on specific case studies drawn from the Research findings so that they are authentic to optimise the learning. Individual Action Plans will be captured at the end of each day to be debriefed by the Participants’ respective Line Managers.  Template Programme Day One – Foundation – Strategic Approach Section One – The Principles of Consultative Selling Defining ‘Consultative Selling’ The Company’s ‘Unique Selling Points’ & Value Proposition The Consultative Selling model – the five stages Avoiding appearing ‘pushy’, ‘pressurising’ or ‘talking through the sale’ Section Two –Strategy & Preparation  ‘Buy-Class’ Matrix Strategic plan Template – matching services/products to identified needs & opportunities. Preparing a range of objectives Constants and variables – USP’s Researching key Client/Decision Makers’ priorities, profile & background (LinkedIn etc.) Preparing for potential & likely Objections Section Three – Email etiquette & ‘influencing’ email correspondence.  Email etiquette A.B.S.U.R.D model Clarity and tone – discovery of clients’ needs & motivational factors. Techniques to influence and ‘nudge’. Ensuring the data and content have a ‘gentle’ motivational & appealing message. Top Tips Day Two – Practical Application Section Four – Rapport Building & Effective Communication skills ‘Behaviour Labelling’ techniques – setting a positive tone. Asking Open Questions – gaining a full understanding of the clients’ priorities & expectations. EQ - Inviting opinions; perspectives; experiences – winning confidence. Active Listening – focus and commitment to understand. ‘Reading the room’ – adapting to responses and reactions. Maintaining focus on relevant topics that the Client cares about; carefully consider the opportunities to influence. But NO PRESSURE! Building a ‘bond of trust’ with commitments and authentic, shared values. Section Five – Explaining the Benefits – aligned to the Customers’ Priorities Understanding ‘Why do People Buy?’ Research data analysis. Open questions that lead to understanding the key issues and Clients’ priorities. Avoiding the danger of ‘pressurising’ the Client. Responding to objections effectively, with confidence and sensitivity. Explaining the benefits that are aligned to the Clients’ stated requirements. Making the Data ‘sing’ – memorable takeaways for the Client. Augmented benefits – Brand confidence; Case studies; Warranty; Service; Range; Flexibility etc. in alignment with their stated preferences/requirements Differentials compared to Competitors Section Six – Winning Commitment Inviting commitment – with confidence Consultative Selling Closing techniques (e.g. Alternative Close/Assumptive Close et al) Avoiding ‘talking through the sale’ – knowing when to ‘Shut UP!’ Confirming agreement – ensuring Clients’ motivation for repeat business Section Seven – Practical Application ‘Real Play’ From the Research findings, carefully devised scenarios can be generated to provide the most valuable learning opportunities to underpin all the skills & techniques covered in the Programme.  Potential Real Play scenarios: A well-established customer has indicated that they are soon to be opening up additional new offices – this presents an opportunity to arrange for the Company to support them with their upcoming needs. After some very positive feedback and with the upcoming contract renewal imminent – how can the Company give the Customer more high-quality support in other areas of their business? A Competitor has been to see the client and they have prompted some concerns about ‘value for money’ & ‘quality of service’. How Real Play works… The group is split the group into 2 sub-groups, one with our Professional Actor (option available); the other with the Trainer or a willing Participant. Each group has a brief and has to instruct their Trainer/Actor/Participant on how to approach the scenario supplied. The Actor and Trainer (or willing Participant) perform the role play(s) as instructed by their respective teams; however, during the action they can be paused for further recommendations or direction. The outcome is the responsibility of the team(s) – not the performers. Debrief the full Programme Individual Action Plans - to be followed through. ‘Best Practices’ for application into the business Options for Exercises within the Programme  Sample Exercise – Red & White  There is a specific time managed agenda and itinerary, which puts the group under pressure.  The key challenge is for the sub-groups to maximise the commercial value from the task, however there is always a great danger that the individuals attempt to gain financial progress at the expense of the other group! Debriefing points: Persuasive communication and influence across barriers Gaining buy-in when others are sceptical Strategic planning accounting for others’ behaviours Sample Exercise – Communication Challenge Each Participant has different pieces of information, but are not allowed to share it visually. They are only allowed to communicate to work out the solution hidden among the large amount of data. Debrief: Structured approach Maintaining focus through distractions/interference Active Listening Controlled communication Sample Exercise – Persuasive emails Sample emails are shared to be critiqued and improved upon to be debriefed: Tone & impact Making the Data ‘sing’ Influential & motivational language Customer centric message. Sample Exercise –Juggling   Each Participant has to pass the ‘Customers’ (Juggling balls) carefully through the system with all the other Participants to reach a profitable conclusion  Debrief: EQ to read the room and effectively communicate, when the pressure is on Customer focus and adapting to challenges Devising a plan that wins buy-in Overcoming competing ideas to get to ‘best practice’ Consistent commitment, communication and motivational drivers that influenced performance. Sample Exercise –Critical Path  The group are provided with 30 x discs and some ‘post-it’ notes. (no pens or pencils are allowed) Their brief is to create a grid shape with the 30 x discs, which will act as ‘stepping stones’ for the ‘Critical Path’ But they have to follow the correct order through the grid from the start to finish, which they will have to work out through ‘trial & error’ All of the team must pass through the ‘Critical Path’ worked out on the grid, observing the constraints, within the time limit. No talking is permitted once they start using the materials Debrief: - Clear communication focussing on the ‘client’s journey’ Planning for challenges Identifying risks and mitigating them Role allocations & support Quality control and disciplines  Sample Exercise –Back to Back  Each Participant is positioned back-to-back with a partner. They have to work out precisely what the ‘statement’ given to the other person is without looking around. Each person has a different brief. Debrief: - Asking Open Questions Active Listening Accuracy in identifying the objective.

LOOKING FOR: ADULT FICTION, NON-FICTION Daisy Chandley joined PFD in 2019 after graduating from the University of Oxford with a BA in Politics, Philosophy and Economics. She is an Associate Agent and assistant to Senior Agent Annabel Merullo and Head of Books Tim Bates as the UK sub-agent for New Directions Publishing in the US. Daisy is actively building a list of both fiction and non-fiction authors across a range of genres. With fiction, Daisy's wishlist roughly falls into three categories – if something feels like it overlaps between them, even better! 1) Sharp, original novels on the literary to upmarket spectrum, all the way from deeply dark and boundary-pushing books like Hurricane Season, Under The Skin or In The Cut to those balancing edge, heart and humour, like Detransition, Baby or A Visit From The Goon Squad. She loves irreverent wit, daring approaches in narrative or form, and seriously unsettling stories in equal measure, and if you can bring a few of those elements into one, it’ll go straight to the top of her. 2) Com-heavy rom-coms, whether in the dry but ultimately sob-inducing vein of Greta and Valdin or a Nora Ephron film, the escapist screwball delight of a Cary Grant classic, or the more unusual, genre-bending style of something like Palm Springs. Daisy is a sucker for Emily Henry and will always be happy to see an innovative take on tropey love stories, but is equally very keen to see to things a bit outside of the box, whether that’s integrating speculative elements, dark humour, or topical issues. In any case, humour and originality are my priority, and affectionately snarky bickering is the best way to make her fall head over heels with a couple. 3) Sleuths! Daisy is not the right person for police procedurals, but loves classic detectives and amateur sleuths. Whether it’s a delightful Knives Out or Nancy Drew homage or an intricate, unputdownable mystery on the darker side, the minute someone finds a good old fashioned clue, count her in! Overall, whether it’s a delightfully fun and scandalous page-turner or something really bold and experimental, if it’s stylish and smart – and maybe even a bit sexy – Daisy would love to see it. Daisy is definitely interested in literary speculative fiction, though not generally looking for hard SFF. Across the board, she is always looking for stories that explore sexuality, race, gender, and disability, and would particularly love to hear from writers whose voices and experiences aren’t given enough space in publishing. On the non-fiction side, Daisy is looking for bold new insights and underrepresented voices on popular science, nature writing, relationships, social issues and politics, and am always especially interested in fresh, playful and exciting writing on pop culture, love and the internet. She’d also love to see illuminating narrative non-fiction, whether a beautiful and lyrical exploration, or an enthralling and explosive deep-dive. A (large) handful of authors past and present whose work Daisy loves include Patricia Lockwood, Toni Morrison, Elif Batuman, Gillian Flynn, Shirley Jackson, Raven Leilani, Max Porter, Carmen Maria Machado, Virginia Woolf, Sayaka Murata, Kiley Reid, Sally Rooney, George Saunders, Joan Didion, Amy Liptrot, Ottessa Moshfegh, J.D. Salinger, Donna Tartt, Bret Easton Ellis, and Fernanda Melchor. Daisy is not the right fit for Children’s or YA authors.  Daisy would like you to submit a covering letter, 1 page synopsis and the first 2,500 words of your manuscript in a single word document. (In addition to the paid sessions, Daisy is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print).  By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Thursday 14th August 2025

LOOKING FOR:  MIDDLE GRADE, YOUNG ADULT & ADULT FICTION AS WELL AS NON-FICTION FOR ALL AGES Prior to joining DKW in 2023, Camille worked at David Higham Associates as Agent’s Assistant to Jane Gregory and in the Children’s Translation Rights team. She has also worked in editorial for an academic publisher, in rights and marketing for an audiobook publisher and as an intern at Felicity Bryan Literary Agency. Camille loves engaging with narratives on a structural level in order to draw out their best qualities. Camille has an MSc in Publishing from Edinburgh Napier University and an MA in English Literature from the University of Edinburgh. She was Secretary of the Association of Authors’ Agents, as well as Co-Chair for the AAA’s Bridge Committee for early career agents and assistants, from late 2021 to early 2024. She also previously volunteered at the Story Museum in Oxford. Camille is looking to grow her list with a particular focus on middle grade, young adult and adult/crossover fiction, as well as non-fiction for all ages. Books that she has loved and that speak to her taste include Lockwood and Co by Jonathan Stroud (MG), I’ll Give You The Sun by Jandy Nelson (YA), Fourth Wing by Rebecca Yarros (crossover) and Every Summer After by Carley Fortune (adult). For more information, please visit Camille's page on the Diamond Kahn Woods Literary Agency website. Camille would like you to submit a covering letter, 1 page synopsis and the first three chapters or 5,000 words of your manuscript in a single word document. (In addition to the paid sessions, Camille is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print).  By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Wednesday 13th August 2025

LOOKING FOR: YA, ADULT FICTION, NON-FICTION Laura Williams is literary agent at the Greene and Heaton Literary Agency. She is seeking literary fiction, commercial fiction, psychological thrillers and high concept Young Adult. Laura is actively building a fiction list and a small non-fiction list. She is currently looking for literary fiction, edgy commercial fiction, psychological thrillers and high-concept contemporary young adult, as well as narrative non-fiction of all types. Her taste is quite dark, and she loves gothic, ghost stories, horror and anything sinister. She also loves books that make her cry, from big love stories to intense family dramas. She is open to historical or horror YA, but not magical or fantasy.  Meditative or moving novels about modern life, appeal to Laura, sad stories with love and the importance of caring for each other shining through. She also loves stories about female friendships or conversely groups of women who don't get on, such as the hugely fun BAD SUMMER PEOPLE by Emma Rosenblum. She is always on the lookout for a big tragic love story to make her cry happy or sad tears. At the more commercial end of fiction, think funny novels with warmth and romantic comedies with a bit of depth – think Marian Keyes. Most of all Laura is looking for novels she hasn’t read before – something unusual structurally or thematically, something that shines a light on a subject the author is passionate about, something that’ll break her heart or raise her blood in an entirely new way. Laura is always looking to promote diverse voices from across the globe, and is particularly keen on LGBTQI+ stories. Laura would like you to submit a covering letter, a 1-2 page synopsis and the first 5,000 words of your completed manuscript in a single word document. (In addition to the paid sessions, Laura is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print).  By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Wednesday 13th August 2025

LOOKING FOR: PICTURE BOOKS Perry Emerson is a Commissioning Editor at Little Tiger Press, where he works with authors and illustrators mostly on picture books and sometimes on novelty books. He is also a picture book author in his own right. Little Tiger Press publish a huge range of formats and genres, striving to create a diverse range of high-quality books, with something that will appeal to every reading taste, helping children develop a passion for books and a life-long love of reading. Authors who form part of the Little Tiger Picture Book Family include Bethan Clarke, Tracey Corderoy, Rachael Davis, Karl Newson, Jodie Parachini, Nima Patel, Steve Smallman, Stephanie Stansbie, Louie Stowell, Clare Helen Welsh, Becky Wilson and many more. When he’s not making books, he spends his time playing music and discovering new restaurants. Perry lives in London with his partner and their much-too-fluffy cat. For picture books, Perry would like you to submit a covering letter, and 1 complete manuscript, double-spaced, with spreads marked out, in a single word or PDF doc. By booking this session you agree to email your material to reach I Am In Print by the stated submission deadline to agent121@iaminprint.co.uk. Please note that I Am In Print take no responsibility for the advice given in your Agent121. The submission deadline is: Wednesday 20th August 2025

LOOKING FOR: ADULT FICTION, NON-FICTION Una is a Rights Agent at Susanna Lea Associates and am starting to build a client list. She grew up in London and graduated from the University of Cambridge with a BA in English in 2021. At university, Una was particularly interested in contemporary West African and South Asian literature. She started as an agent's assistant at SLA London in 2022 and now handles some translation rights and provides support with editorial work and submissions. Una's favourite reads always set her at ease right away and draws her in with impressive and accessible storytelling, memorable characters or an original hook. Una enjoys writing which expands her worldview, makes her laugh out loud or keeps her on her toes with its twists and turns. She welcomes submissions from debut authors and would be keen to read across a wide range of genres and styles. She is looking for literary, upmarket and book club fiction, and is always drawn to stories that explores the challenges and complexities of love and relationships in all its forms —within families, between friends or in romantic relationships. Una loves the way in which familial relationships are dissected in The Wren, The Wren by Anne Enright and the impact of the local community in Small Worlds by Caleb Azumah Nelson. She is always drawn to novels with a strong sense of community, whether they are unified by geography, culture, or in other unexpected ways. Una has always loved reading international and translated fiction and welcomes submissions from authors writing contemporary fiction that engages with cultures and traditions from around the world, such as in voices of the deities in Freshwater by Akwaeke Emezi or the subversive tales of Sayaka Murata. She is not looking for children’s or YA titles, science fiction or high-concept fantasy, but is open to submissions from authors writing in the speculative fiction space, and books with fantastical or otherworldly elements, be that magical realism or supernatural horror, such as Mona Awad's campus novel with a twist, Bunny. Una would also love to read more writing that engages with the natural world and reminds us of the limitations of human understanding. In non-fiction, Una enjoys books that furthers her understanding of wider societal issues — nature and the environment, culture, and little-known history. Her recent non-fiction favourites are Eve by Cat Bohannon, Doppelgänger by Naomi Klein and Unearthed by Claire Ratinon. Una would like you to submit a covering letter, 1 page synopsis and the first three chapters or 5,000 words of your manuscript in a single word document. (In addition to the paid sessions, Una is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print).  By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Wednesday 20th August 2025

LOOKING FOR: MG, YA, ADULT FICTION, ADULT NON-FICTION, NON-FICTION FOR 7+ Megan Carroll is looking for writers in a variety of areas, and from a wide range of backgrounds – she is particularly keen to hear from Black, Asian, and LGBTQIA+ writers. Her main areas of focus this year are adult fiction and non-fiction, as well as non-fiction for 7+, and MG and YA fiction. In Fiction, Megan is keen to see high-concept love stories (think The Flat Share or The Lock In) for both commercial and reading group readers. She’d love to see those familiar romance tropes – enemies to lovers, friends to lovers, love triangles, forbidden love etc. – with underrepresented characters at the centre. She is also looking for historical fiction and gothic horror (think Laura Purcell, Stacey Halls and Silvia Moreno-Garcia) – anything that has a creepy, uneasy undertone is likely for Megan’s list. Megan is also actively looking for upmarket fiction and would love to see layered family drama, contemporary stories about life today and darkly comic novels that explore a specific time, place or experience. In Non-Fiction, Megan is keen to hear from experts in their field talking about topics relating to film, music, true crime, popular culture, history and issues from largely unrepresented perspectives. She is keen to see memoir, narrative non-fiction and essay collections. In Children’s and YA, she is keen to see contemporary YA with humour, and romance at the heart – fun and emotional stories that appeal to the interests and issues of the teenage readers. She’d also love to see thrillers and horror stories for this age group too. It’s unlikely that high fantasy novels for YA readers will be right for her, but she is keen to see stories with fantasy elements in a real world setting. On the younger end, Megan is looking for funny, contemporary middle grade – think Louise Rennison and Karen McCombie – and anything creepy and spooky for 8-12 year old readers too. She’d love to find something like Lemony Snicket’s A Series of Unfortunate Events and is keen to find original adventure stories in both fantasy and realistic settings. Megan would like you to submit a covering letter, 1 page synopsis and the first three chapters or 5,000 words of your manuscript in a single word document. (In addition to the paid sessions, Megan is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print).  By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Tuesday 26th August 2025 at 9am UK BST

Welcome to the Women's Voice Empowerment Programme. This is a female-designed, new, step-by-step guide, to teach you how you can truly activate and integrate some of the most essential Voicework tools to Free Your Voice and unleash your Creative Feminine Power.

LOOKING FOR: ADULT FICTION Francesca Riccardi is a literary agent at Kate Nash Literary Agency. She has previously worked in sales roles at HarperCollins, Constable & Robinson, Atlantic Books (where she was recognised as a 2017 Bookseller Rising Star), and most recently was sales and marketing director for Canelo. She has worked with authors including Holly Seddon, Rachel Lynch, Cesca Major, Robert Fabbri, Marion Todd, M C Beaton, Catherine Ryan Howard, and Phil Rickman. Francesca is looking for character-driven popular commercial adult fiction across all genres. She loves books with a strong voice and sense of place, and is particularly interested in stories that are high concept, appealing to a millennial audience, and showcase lesser known experiences and/or female and diverse narratives. Francesca would like you to submit the first 5000 words of your manuscript, a synopsis and your cover letter in that order in one single Word document. (In addition to the paid sessions, Francesca is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print).  By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Tuesday 26th August 2025

LOOKING FOR: ADULT FICTION, NON-FICTION Publisher / editor Scott Pack is now in his third decade working in the world of books. During that time he has been Head of Buying for Waterstones, worked for publishers big and small - including a lengthy spell at HarperCollins - and taught numerous workshops and classes on all aspects of writing. These days he splits his time between writing his own books, editing other people's, teaching the editors of tomorrow as part of the Oxford Brookes University MA in Publishing, and he is one of the question setters for BBC's Mastermind. His latest book, Tips From A Publisher, is out now.  As a publisher, Scott has published across most genres in fiction and a wide range of non-fiction and is happy to read any style of writing. He will assess your sample and provide feedback on any issues he identifies, the manuscript's commercial potential and what steps he would advise before you submit to agents or publishers. Scott is very direct with his feedback, so expect robust, but always constructive, comments! Scott would like you to submit your fiction as a covering letter, 1-2 page synopsis and the first 5,000 words of your manuscript in a single word document.  For non-fiction, he would like to see:- 1-page synopsis – to give an overview of what the book will offer the reader and how it's different from other books out there on this topic A detailed proposed contents list, including proposed sub-section headings as well as chapter headings – to give a sense of the overall reader journey 1000-1500 words of intro text - to showcase context, tone etc 1000-1500 words from later in the book - to showcase the progression of the book (In addition to the paid sessions, Scott is kindly offering one free session for low income/underrepresented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print).  By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Tuesday 26th August 2025