Employees, managers and directors should all have a good understanding of the threat posed by cyber-attacks and the importance of guarding against data breaches. This short course will explain why cyber attacks and data breaches happen and provide practical advice on how to set up effective defences.
The course starts with the basic rules for sales people. It covers cold calling, how to deal with gatekeepers and takes you through a typical face-to-face meeting. It then discusses how you can sell by stressing the results prospects can expect if they buy, and how best to play to their emotions. It then finishes off by covering negotiations and how to avoid them and includes some methods for closing a sale.