Negotiation Skills and Sales Psychology for Estate Agent Diploma Elevate your career in real estate with our Negotiation Skills and Sales Psychology for Estate Agent Diploma. This comprehensive course is meticulously designed to sharpen your negotiation acumen and deepen your understanding of sales psychology, setting you on a path to excellence in estate agency. Learning Outcomes: Gain comprehensive knowledge about the role of an estate agent. Distinguish between various types of estate agents. Master the art of negotiation in real estate transactions. Develop expertise in letting property. Create a structured negotiation framework. Acquire skills to manage and resolve difficult situations effectively. More Benefits: LIFETIME access Device Compatibility Free Workplace Management Toolkit Key Modules from Negotiation Skills and Sales Psychology for Estate Agent Diploma: Understanding Estate Agent: Develop a nuanced understanding of the estate agent's role, focusing on responsibilities, legal frameworks, and professional ethics. Different Types of Estate Agents: Discern the key differences between residential, commercial, and dual agents, including the specific skill sets and legal requirements for each. Estate Agent Strategies in Real Estate Negotiations: Enhance your negotiation prowess by understanding persuasive techniques, risk management strategies, and ethical considerations specific to real estate. Letting Property: An Estate Agent's Guide: Delve deep into the art and science of property letting, encompassing tenant acquisition, lease agreements, and property management best practices. Creating a Negotiation Framework: Design a holistic framework for real estate negotiations, incorporating essential components like planning, communication, and conflict resolution. How To Deal With Difficult Situations: Master the strategies to resolve challenging situations, from legal disputes to ethical dilemmas, equipping you with the skills to turn obstacles into opportunities.
As technology continues to develop and increasingly interact with our daily lives, so must our sales techniques to ensure we're leveraging advances in how people do business to our advantage. It is essential for all salespeople to understand how to navigate the various tools at our disposal and grow their skills and confidence to put them into action in order to build a solid business pipeline. We have developed this programme to be practical, fun and interactive, whilst ensuring that participants will learn how to utilise new technology to their advantage, self-generate new business leads and opportunities, gain additional business and referrals from existing contacts, and save time and effort using proven business development skills. This course will help participants: Understand the 'organized persistence' model of sales prospecting Develop skills in using video, online and social media to generate interest Understand how to write effective sales and outreach emails and using online tools Develop techniques for effectively managing telephone appointments Learn ways to use LinkedIn for connecting with customers and prospects Develop networking skills and learn how to source and develop referrals and professional introductions 1 Key principles of smart sales prospecting Set your sales prospecting goals and objectives Elevator pitch, core messages and your value proposition Targeting and segmenting your market 'Organised persistence' using your CRM effectively 2 Setting appointments by telephone - planning and preparation Why calling still works and the best times to call Creating a call prompt sheet: Opening a call and taking control Giving a reason to meet Key questions to ask Overcoming the cold calling blues 3 Setting appointments by telephone - advanced skills Giving a reason to meet and 'selling the appointment' Key questions to ask that will create interest and motivation to meet Voice tone, power words, phrasing, pausing, responding Getting past gatekeepers and getting through 4 Using LinkedIn for research and follow-up Why LinkedIn matters and how to use it Finding new contacts, connecting and Inmailing Short-cuts and advanced skills 5 Email strategies that work Using AIDA and other templates for sales emails Using personalized video emails to create interest Vertical targeting emails, with examples Building awareness with an email chain
The main aim of this workshop is to encourage and enable delegates to present their sales messages stylishly and persuasively to expert buying audiences and improve their conversion rates. The focus is placed firmly on performance and creativity in top level presenting. It is aimed at experienced sales professionals who are expert at selling but need to be able to present and pitch for business at high skill levels in order to land major accounts. Delegate numbers will be restricted to 4 people. Delegates should be willing and be prepared to give video-recorded presentations as part of the course. Course Syllabus The syllabus of the Sales Presenting course is comprised of two modules, covering the following: Module One Components of Top Presenting Preparation and performance in presenting Being stylish and compelling Differentiation, risk-taking and presenting Connecting with your audience Achieving impact and drama Creating a buying emotion Getting out of a comfort zone First delegate presentations Module Two Pitching in Teams Getting your act together - the plan Looking and sounding like a team The buyer's perspective Getting your moves right - choreography Dealing successfully with questions Rehearsing to succeed Second delegate presentations Dragon's Den Exercise The delegation is split into two groups, each with a specific product or service to win the Dragons' investment. They have to also present to the Dragon's Den their business case for feedback and negotiate with the Dragons to gain either an "I'm in" or an "I'm out" reply. A full debrief is then conducted covering: Planning Commercial consequences Putting forward a business case Critical thinking Negotiating Selling skills Presentation skills Profile building Scheduled Courses This course is not one that is currently scheduled as an open course, and is only available on an in-house basis. For more information please contact us.
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