Selling Skills for Professionals: Part 1 Prospecting Course Description Copyright Ross Maynard 2021 Course Description Welcome to Selling Skills for Professionals: Part 1 Prospecting. If you are an accountant, a lawyer, a consulting engineer, a surveyor, an actuary, a management consultant, an events organiser, an HR professional or any other form of professional businessperson, and you need to identify and develop new clients, then this course is for you This is part 1 of a two-part course on selling skills for professionals. In Part 1 I cover prospecting, that is identifying potential future clients and making the initial approach. In Part 2 of Selling Skills for Professionals I cover the sales process once you have a make contact with a potential client. Selling Skills for Professionals covers high involvement purchases where the commitment is a significant one for the purchaser. This covers relatively expensive business investments, but also purchase agreements which the purchaser feels will have a significant impact on their business – for example engaging an accountant or a lawyer, or a management consultant, and so on. With a high involvement purchase, the client typically will consider a range of alternatives; will review a variety of information sources; and will evaluate product and service attributes in detail. This means that there is a relatively high barrier to surmount to get the potential client’s attention. A solid approach to prospecting and a well-structured sales process can increase that conversion rate and enhance your success in securing clients who will remain with you for the long term. That is the purpose of this course. I hope you enjoy the course. Key Learning Points On completion of the course, delegates will be able to: Describe the scope and purpose of sales prospecting for professional services Understand the five rules of selling professional services Develop a branding statement for themselves and their organisation Define the criteria for the clients they wish to target Appreciate the importance of client pain points and how to identify them Prepare materials for prospecting Create a cold calling script for prospecting Write a cold email or LinkedIn message to prospects including a strong subject line Understand the sorts of questions they can use to stimulate client engagement in a discussion Move prospects onto the next stage of the selling process Curriculum Module 1: First Principles in Selling Professional Services Lesson 1: The Five Rules of Selling Professional Services Lesson 2: The Five Rules of Selling Professional Services Lesson 3: Branding Module 2: Getting Ready to Prospect Lesson 4: Identifying Prospects Lesson 5: Client Pain Points and the Purpose of Prospecting Lesson 6: Preparing to Prospect Module 3: Making the Approach Lesson 7: Seven Seconds to make an Impact Lesson 8: Crafting the Message: Cold Calling Lesson 9: Crafting the Message: Cold Email Lesson 10: Sample Scripts for Cold Email Lesson 11: Trigger Questions Lesson 12: Getting Ready to Sell: The Next Stage Lesson 13: Key Learning Points in Prospecting Pre-Course Requirements There are no pre-course requirements Additional Resources None Course Tutor Your tutor is Ross Maynard. Ross is a Fellow of the Chartered Institute of Management Accountants in the UK and has 30 years’ experience as a process improvement consultant specialising in business processes and organisation development. Ross is also a professional author of online training courses. Ross lives in Scotland with his wife, daughter and Cocker Spaniel
Unlock Your Potential with Account Management Mastery Course! Are you ready to soar in the dynamic world of business? ð Welcome to the Account Management Mastery Course, where you'll discover the keys to unlocking unparalleled success in managing client relationships, driving revenue, and fostering long-term partnerships. If you're ready to take your career to new heights and become a force to be reckoned with in the realm of account management, then this course is your ticket to excellence. Why Account Management Matters In today's competitive business landscape, effective account management is more critical than ever before. It's the backbone of sustainable growth and profitability for companies across industries. Account managers play a pivotal role in nurturing client relationships, understanding their needs, and delivering solutions that exceed expectations. With the right skills and strategies, you can transform ordinary clients into loyal advocates who propel your business forward. What You'll Gain ð Strategic Insights: Learn the art of strategic account planning and gain valuable insights into your clients' businesses. Develop customized strategies to drive mutual growth and success. ð Effective Communication: Master the art of communication and negotiation to build trust, resolve conflicts, and win over even the toughest clients. Develop your persuasion skills and become a master influencer. ð Relationship Building: Cultivate lasting relationships with your clients based on trust, respect, and mutual understanding. Discover the secrets to building rapport and fostering loyalty that stands the test of time. ð Revenue Generation: Unlock the secrets to driving revenue and maximizing profitability through upselling, cross-selling, and identifying new business opportunities within your accounts. ð Problem Solving: Develop the ability to anticipate and address challenges before they arise. Learn how to navigate difficult situations with grace and professionalism, turning obstacles into opportunities for growth. Who is This For? The Account Management Mastery Course is designed for professionals across industries who are passionate about driving results and exceeding client expectations. Whether you're a seasoned account manager looking to sharpen your skills or a newcomer eager to make your mark in the field, this course is your pathway to success. Sales representatives, client success managers, business development executives, and entrepreneurs alike will benefit from the practical insights and strategies offered in this comprehensive program. Career Path With the skills and knowledge gained from the Account Management Mastery Course, you'll be poised for success in a variety of career paths, including: ð Account Manager: Take on leadership roles within your organization and become a trusted advisor to your clients. ð Business Development Executive: Drive business growth and expansion by identifying new opportunities and cultivating strategic partnerships. ð Client Success Manager: Ensure the satisfaction and loyalty of your clients by delivering exceptional service and support. ð Entrepreneur: Apply your newfound skills to build and grow your own business, creating value for your clients and driving long-term success. FAQs Q: Is this course suitable for beginners? A: Absolutely! The Account Management Mastery Course caters to professionals at all levels, from beginners to seasoned veterans. Our comprehensive curriculum is designed to provide valuable insights and practical strategies that anyone can apply to excel in the field of account management. Q: Can I access the course materials at my own pace? A: Yes! We understand that professionals have busy schedules, which is why our course is designed to be flexible. You can access the materials at any time and progress through the course at your own pace. Q: Will I receive a certification upon completion of the course? A: Yes! Upon successfully completing the Account Management Mastery Course, you will receive a certificate of completion that you can proudly showcase to demonstrate your expertise and commitment to excellence in account management. Q: Are there any prerequisites for enrolling in the course? A: While there are no formal prerequisites for enrolling in the course, a basic understanding of business principles and client relationship management would be beneficial. However, our course is designed to accommodate learners with diverse backgrounds and experiences. Q: Will I have access to instructors for guidance and support? A: Absolutely! Our team of experienced instructors is dedicated to providing personalized support and guidance throughout your learning journey. Whether you have questions about course materials or need assistance with assignments, we're here to help you succeed. Don't Miss Out on This Opportunity! Are you ready to take your career to the next level and become a master of account management? Don't miss out on this opportunity to unlock your full potential and achieve unparalleled success. Enroll in the Account Management Mastery Course today and embark on a transformative journey towards excellence! Course Curriculum Module 1_ Introduction to Account Management Introduction to Account Management 00:00 Module 2_ Customer Relationship Management Customer Relationship Management 00:00 Module 3_ Sales and Negotiation Techniques Sales and Negotiation Techniques 00:00 Module 4_ Account Planning and Strategy Account Planning and Strategy 00:00 Module 5_ Technology and Tools for Account Management Technology and Tools for Account Management 00:00 Module 6_ Marketing and Advertising Marketing and Advertising 00:00 Module 7_ Sales and Negotiations Sales and Negotiations 00:00 Module 8_ Customer Service and Support Customer Service and Support 00:00 Module 9_ Account Management Account Management 00:00 Module 10_ Performance Management and Evaluation Performance Management and Evaluation 00:00
ð Unlock Explosive Business Growth with 'Strategic Sales Channel Optimization for Business Expansion' ð Are you ready to revolutionize your business and skyrocket your profits? Introducing our exclusive online course: 'Strategic Sales Channel Optimization for Business Expansion.' This power-packed program is designed to equip you with the essential strategies to amplify your sales channels and drive unprecedented growth. ð MODULE 1: INTRODUCTION Embark on a journey of transformation as we lay the foundation for strategic sales channel optimization. In this module, you'll gain insights into the evolving landscape of sales and understand the critical role that optimization plays in achieving sustainable business expansion. We'll set the stage for your success by exploring key industry trends and establishing a solid understanding of the core principles guiding our approach. ð MODULE 2: DETERMINE YOUR SELLING MODEL(S) The heart of successful sales channel optimization lies in selecting the right selling models tailored to your business. In this module, we delve into the intricacies of various selling models and guide you through a process of identifying the ones that align seamlessly with your objectives. From direct sales and e-commerce to partnerships and distribution channels, we'll navigate the landscape together, ensuring you make informed decisions that lay the groundwork for exponential growth. ð¥ WHAT YOU'LL GAIN: Strategic Insight: Uncover the secrets to strategic sales channel optimization and position your business for success in a competitive market. Customized Approach: Tailor your selling models to match your unique business needs, ensuring maximum impact and profitability. Industry Trends: Stay ahead of the curve by understanding and leveraging the latest trends in sales channel optimization. Practical Application: Apply your newfound knowledge immediately with real-world case studies and hands-on exercises. ð WHY CHOOSE OUR COURSE? Expert Guidance: Learn from industry experts with a proven track record of driving business expansion through strategic sales channel optimization. Interactive Learning: Engage in dynamic discussions, live Q&A sessions, and collaborative exercises with a community of like-minded professionals. Lifetime Access: Enjoy unlimited access to course materials, updates, and an exclusive community forum, ensuring your knowledge stays current. ð¨ Don't miss this opportunity to revolutionize your business! Enroll now in 'Strategic Sales Channel Optimization for Business Expansion' and take the first step towards unlocking unparalleled success. Your journey to exponential growth starts here! ð⨠Course Curriculum INTRODUCTION Importance of a Selling Strategies 00:00 DETERMINE YOUR SELLING MODEL(S) Determine Your Selling Model - Overview 00:00 Selling Model #1 - Online 00:00 Selling Model #2 - Retail 00:00 Selling Model #3 - Inside Outside Sales 00:00 Selling Model #4 - Distributors 00:00 Selling Model #5 - Resellers 00:00 Selling Model #6 - Partners or System Integrator 00:00 Selling Model #7 - Independent Rep Manufacturer Rep 00:00 Selling Model #8 - OEM White Label 00:00