173 Revit courses

Discover the art of providing soothing and rejuvenating relaxation massages with this comprehensive course. Learn the essential massage strokes, proper techniques, and the right way to perform full-body relaxation massages. Develop a solid foundation in massage therapy, enabling you to offer a calming and revitalizing experience to clients. Learning Outcomes: Master the foundational principles of relaxation massage. Acquire an in-depth understanding of different massage strokes. Learn the correct techniques for a full-body relaxation massage. Explore additional resources to enhance your massage expertise. Develop the ability to create a tranquil and comfortable environment for clients. Understand the physiological and psychological benefits of relaxation massage. Gain insights into maintaining proper body mechanics during massages. Learn about contraindications and safety measures for massage therapy. Why buy this Relaxation Massage?  Unlimited access to the course for forever Digital Certificate, Transcript, student ID all included in the price Absolutely no hidden fees Directly receive CPD accredited qualifications after course completion Receive one to one assistance on every weekday from professionals Immediately receive the PDF certificate after passing Receive the original copies of your certificate and transcript on the next working day Easily learn the skills and knowledge from the comfort of your home Certification After studying the course materials of the Relaxation Massage you will be able to take the MCQ test that will assess your knowledge. After successfully passing the test you will be able to claim the pdf certificate for £5.99. Original Hard Copy certificates need to be ordered at an additional cost of £9.60. Who is this course for? This Relaxation Massage course is ideal for Individuals aspiring to become relaxation massage therapists. Current massage therapists looking to enhance their skills. Spa and wellness professionals interested in expanding their services. Individuals seeking to provide relaxation massages to friends and family. Prerequisites This Relaxation Massage was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Career path Massage Therapist - Average Salary: £15,000 - £30,000 per year. Spa Therapist - Average Salary: £16,000 - £28,000 per year. Wellness Center Practitioner - Average Salary: £18,000 - £32,000 per year. Self-Employed Massage Therapist - Income varies based on client base. Health and Wellness Coach - Average Salary: £20,000 - £40,000 per year. Course Curriculum The Massage Essentials Relax Promo 00:01:00 Course Intro Without Music 00:01:00 Lecture Tables New 00:06:00 Oils New 00:04:00 Set Up 00:05:00 Heat Packs 00:03:00 Timing 00:04:00 Contra Relax 00:01:00 Stretching 00:02:00 Do No Harm 00:01:00 Feedback 00:01:00 Body Mechanics 00:07:00 Practice 00:02:00 Final Points 00:02:00 The Massage Strokes- The Right and Wrong Ways Soft Hands Vs Rigid 00:01:00 General Stroke Music 00:02:00 Kneading 00:02:00 Sizoring With Music 00:01:00 Thumb Presses 00:03:00 Forearms 00:02:00 Full Body Relaxation Massage Techniques Back of Feet 00:02:00 Back of Legs 00:09:00 Awesome Back Massage 00:13:00 Neck 00:04:00 Arms Hands 00:07:00 Front Legs 00:06:00 Front Feet 00:03:00 Full Relax Music 00:45:00 Congrats New Cut 00:01:00 Additional Resource Resources: Relaxation Massage 00:00:00 Assignment Assignment - Relaxation Massage 00:00:00

Discover the ancient Hawaiian art of healing touch with our Lomi Lomi Massage Online Training Course. This unique program is crafted to address the modern stress epidemic, providing a holistic approach to well-being through the intricate dance of Lomi Lomi massage. Beyond physical relief, these techniques foster emotional balance and spiritual connection, offering a rejuvenating perspective on massage therapy. Immerse yourself in this enriching experience to unlock the secrets of an ancient tradition. This course is designed to revitalise and expand your therapeutic skills, allowing you to confidently integrate Lomi Lomi techniques into your practice. Join us on this transformative journey and enhance your ability to promote overall wellness through the power of touch. Enrolling in the Lomi Lomi Massage Online Training Course opens the door to a world of ancient wisdom and modern application. This program, suitable for both aspiring and experienced massage therapists, delves into the nuances of Lomi Lomi techniques. By blending traditional Hawaiian practices with contemporary knowledge, this course equips you with the skills to provide holistic and rejuvenating massage experiences. Immerse yourself in the art of Lomi Lomi and elevate your massage therapy proficiency to new heights.   Learning Outcomes Apply fundamental principles of Lomi Lomi massage techniques proficiently. Execute the complete sequence of Lomi Lomi massage with precision. Demonstrate understanding and integration of various massage resources effectively. Develop a holistic approach to massage therapy through Lomi Lomi techniques. Compose and submit assignments showcasing practical application of learned skills. Enhance competence in delivering Lomi Lomi massage for diverse client needs. Cultivate self-directed learning practices for ongoing professional development.   Who is this Course For Aspiring massage therapists seeking holistic techniques. Wellness enthusiasts eager to expand their skill set. Healthcare professionals desiring complementary therapy knowledge. Individuals pursuing self-care and personal growth. Spa and wellness industry professionals enhancing service offerings.   Why Choose This Course Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success.   Career Path Holistic Massage Therapist specialising in Lomi Lomi techniques. Spa and Wellness Center Masseuse/Masseur. Independent Massage Therapist catering to a diverse clientele. Wellness Retreat Massage Practitioner. Health and Wellness Consultant incorporating Lomi Lomi principles. Salary Range in the UK: £20,000 - £40,000 annually.   Certification Upon successful completion of the Lomi Lomi Massage Online Training Course, a written assignment test will be conducted. You can take the test during or at the end of the course. Upon passing, you can claim the PDF certificate for £4.99. Original hard copy certificates can be ordered at an additional cost of £8.   Prerequisites Enrolling in the Lomi Lomi Massage Online Training Course requires no prior qualifications or experience. Developed by professionals, the course is compatible with PCs, Macs, tablets, and smartphones, allowing flexible, accessible learning anytime, anywhere, with a reliable internet connection. Course Curriculum Getting Started Introduction 00:03:00 Forearm technique-vital elements to your massage! 00:13:00 The Table-The 4 most Important things about your Table 00:07:00 Creams or Oils 00:04:00 The set-up. Do Not do what I did 00:05:00 One factor that makes a HUGE Difference! 00:03:00 It's all in the Timing! 00:04:00 Contraindications to massage, intake forms and more 00:01:00 Why I Don't include these things in my massages 00:04:00 Do no harm 00:01:00 The Perfect Person to Practice your massage on 00:01:00 Why most therapists don't last and what you SHOULD do instead 00:07:00 Practice Makes Perfect 00:02:00 Putting it all together 00:02:00 Lomi Lomi Massage Techniques A close look at using your forearms 00:02:00 The Back 00:13:00 Another look at the back sequence 00:14:00 The back of the legs 00:09:00 The back of the legs opposite side 00:09:00 The front of the legs 00:03:00 The front of the legs opposite side 00:03:00 The Arms 00:07:00 The arms opposite side 00:07:00 The neck and head 00:06:00 The whole sequence Whole Massage Sequence 00:57:00 Resources Resources - Lomi Lomi Massage Online Training Course 00:00:00 Assignment Assignment - Lomi Lomi Massage Online Training Course 00:00:00

Transform your life in just 50 minutes! The Motivate Yourself Daily course is your key to conquering procrastination and revitalising your daily motivation.

Refresh and revitalise your sales teams with a bespoke sales training programme that’s designed to lift their skills and motivation. Our sales experts use learner-centred and coaching methodologies to provide top tips to make a difference to success rates and relationships straight away. Stripped-back sales skills with sensational results, a bespoke course may include: Applying the steps of any sales cycle to your market Communication and relationship building Qualifying and questioning skills Prospecting and pre-call planning Making a pitch Emotional intelligence in sales Objection handling Closing the deal

Indulge in ultimate relaxation with a rejuvenating full body massage. Our skilled therapists expertly blend soothing techniques to melt away tension, leaving you refreshed and revitalized. Explore the healing power of touch and experience a luxurious escape for your body and mind. Book your full body massage now for a journey into tranquility and well-being.

Are you ready to explore the world of nutritional therapy? This course offers a clear and accessible introduction to the key principles behind nutrition and how it impacts overall well-being. It’s designed to help you understand the science of food, nutrients, and their role in supporting a healthy lifestyle. Whether you’re looking to improve your own diet or share knowledge with others, this course will guide you through the essential concepts in a straightforward and engaging way. In today’s fast-paced world, where health trends come and go, it’s important to have a solid foundation in nutritional knowledge. This course brings clarity to the complex relationships between food and health, providing you with the tools to make informed decisions about diet and nutrition. You’ll learn how food affects energy levels, mood, and even long-term health outcomes. Perfect for anyone interested in learning more about nutritional therapy, this course equips you with the knowledge to confidently assess dietary choices and make healthier decisions Key Features CPD Accredited FREE PDF + Hardcopy certificate Fully online, interactive course Self-paced learning and laptop, tablet and smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases Course Curriculum Module 1: Introduction to Nutritional Therapy Module 2: Fundamentals of Human Nutrition Module 3: Assessing Nutritional Status Module 4: Macronutrients and Dietary Planning Module 5: Micronutrients and Nutritional Supplements Module 6: Gut Health and Digestive Disorders Module 7: Nutritional Therapy for Chronic Conditions Module 8: Weight Management and Metabolic Health Module 9: Nutritional Therapy in Sports and Exercise Module 10: Practitioner Skills and Ethical Considerations Learning Outcomes Analyse nutritional status to guide personalised dietary recommendations. Develop balanced dietary plans incorporating essential macronutrients. Understand the role of micronutrients and their impact on overall health. Apply nutritional therapy principles to manage chronic health conditions effectively. Implement strategies for weight management and metabolic health improvement. Evaluate and enhance nutritional strategies for sports and exercise performance. Accreditation This course is CPD Quality Standards (CPD QS) accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certificate After completing this course, you will get a FREE Digital Certificate from Training Express. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Individuals passionate about holistic health and nutrition. Healthcare professionals seeking to broaden their expertise. Fitness enthusiasts aiming to optimise their dietary practices. Students interested in a science-based approach to nutrition. Dietitians and nutritionists looking to enhance their skill set. Coaches and trainers aiming to integrate nutrition into their programs. Health-conscious individuals seeking evidence-based nutritional knowledge. Those aspiring to embark on a career in nutritional therapy. Career path Nutrition Consultant Health and Wellness Coach Sports Nutritionist Dietitian Assistant Nutritional Advisor Wellness Program Coordinator Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.

BIM: BIM - Building Information Modelling Would you like to use digital technology? Our BIM: BIM - Building Information Modelling is a breakthrough qualification that is designed to teach BIM: BIM - Building Information Modelling models of infrastructure and structures. Digital building model generation, administration, and sharing are among the fundamental ideas covered in our BIM: BIM - Building Information Modelling. Many BIM: BIM software tools, data integration, and cooperative processes are taught to our BIM: BIM - Building Information Modelling students. Also, this BIM: BIM - Building Information Modelling includes conflict detection, project lifecycle management, and sustainable design techniques. By the end of this BIM: BIM - Building Information Modelling, participants will have acquired new abilities for enhancing the quality of designs Participate in our BIM: BIM - Building Information Modelling to expedite the building process and promote efficient stakeholder communication! Main Course: BIM - Building Information Modelling Special Offers of this BIM - Building Information Modelling Course This BIM: BIM - Building Information Modelling Course includes a FREE PDF Certificate. Lifetime access to this BIM: BIM - Building Information Modelling Course Instant access to this BIM: BIM - Building Information Modelling Course 24/7 Support Available to this BIM: BIM - Building Information Modelling Course BIM: BIM - Building Information Modelling Would you like to use digital technology? Our BIM: BIM - Building Information Modelling is a breakthrough qualification that teaches BIM: BIM models of infrastructure and structures. In our BIM: BIM - Building Information Modelling, you'll learn fundamental ideas such as digital building model generation, administration, and sharing. The BIM: BIM - Building Information Modelling covers various BIM: BIM software tools, data integration, and cooperative processes. Our BIM: BIM - Building Information Modelling also includes conflict detection, project lifecycle management, and sustainable design techniques. By the end of the BIM: BIM - Building Information Modelling, participants will have acquired new abilities to enhance the quality of designs. Participate in our BIM: BIM - Building Information Modelling to expedite the building process and promote efficient stakeholder communication! Who is this course for? BIM: BIM - Building Information Modelling Anyone who wants to advance their professional abilities and prepare for a new position should join our BIM: BIM - Building Information Modelling Requirements BIM: BIM - Building Information Modelling There are some specific requirements for this BIM: BIM - Building Information Modelling course - Good Command over English language is mandatory to enrol in our BIM: BIM - Building Information Modelling Course. Be energetic and self-motivated to complete our BIM: BIM - Building Information Modelling Course. Basic computer Skill is required to complete our BIM: BIM - Building Information Modelling Course. If you want to enrol in our BIM: BIM - Building Information Modelling Course, you must be at least 15 years old. Career path BIM: BIM - Building Information Modelling Reaching the goal of BIM brings up a lot of opportunities in the BIM sector with this BIM: BIM - Building Information Modelling.

BIM: BIM - Building Information Modelling Are you willing to start a prestigious career at BIM? We have an excellent BIM: BIM - Building Information Modelling to fulfil your desire. This BIM: BIM - Building Information Modelling offers a comprehensive introduction to Building Information Modelling, relevant software and tools. Also, this BIM: BIM - Building Information Modelling explains BIM fundamentals. Throughout this BIM: BIM - Building Information Modelling, you will learn about construction law and contracts. Furthermore, this BIM: BIM - Building Information Modelling describes how to make innovative building technologies, including cost planning and control. Take this BIM: BIM - Building Information Modelling to enhance your knowledge on advanced BIM topics. Learning outcome of BIM Course (Building Information Modelling) This BIM: BIM - Building Information Modelling will teach you about: Introduction to Building Information Modelling BIM: BIM - Building Information Modelling and various software and tools. BIM fundamentals are also described in this BIM: BIM - Building Information Modelling. Throughout this BIM: BIM - Building Information Modelling, you will learn about construction law and contracts. This BIM: BIM - Building Information Modelling explains innovations in building technology. Cost planning and control are included in our BIM: BIM - Building Information Modelling. Also, this BIM: BIM - Building Information Modelling course teaches project management and diagnosing building pathology. Overall, this BIM: BIM - Building Information Modelling) is helpful to learn advanced BIM topics. Special Offers of this BIM: BIM - Building Information Modelling Course This BIM: BIM - Building Information Modelling Course includes a FREE PDF Certificate. Lifetime access to this BIM: BIM - Building Information Modelling Course Instant access to this BIM: BIM - Building Information Modelling Course Get FREE Tutor Support to this BIM: BIM - Building Information Modelling Course BIM: BIM - Building Information Modelling Begin your journey to a successful career with our detailed BIM: BIM - Building Information Modelling. This BIM: BIM - Building Information Modelling introduces you to BIM fundamentals and essential software tools. Our BIM: BIM - Building Information Modelling covers critical topics like principles, contracts, and construction law. Enhance your skills in cost planning, control, project management, and building pathology diagnosis through our BIM: BIM - Building Information Modelling. With advanced BIM subjects included, this BIM: BIM - Building Information Modelling keeps you abreast of the latest building technology advancements. Enroll in our BIM: BIM - Building Information Modelling and transform your career potential. Who is this course for? BIM: BIM - Building Information Modelling This BIM: BIM - Building Information Modelling is designed for people from a variety of backgrounds and prospective students who want to learn more about BIM: BIM - Building Information Modelling. Requirements BIM: BIM - Building Information Modelling To enroll in this BIM: BIM - Building Information Modelling Course, students must fulfil the following requirements. To join in our BIM: BIM - Building Information Modelling Course, you must have a strong command of the English language. To successfully complete our BIM: BIM - Building Information Modelling Course, you must be vivacious and self driven. To complete our BIM: BIM - Building Information Modelling Course, you must have a basic understanding of computers. A minimum age limit of 15 is required to enroll in this BIM: BIM - Building Information Modelling Course. Career path BIM: BIM - Building Information Modelling Through this BIM: BIM - Building Information Modelling, you will be able to jumpstart your career in BIM: BIM - Building Information Modelling.

BIM - Building Information Modeling Are you willing to start a prestigious career at BIM? We have an excellent BIM course (Building Information Modelling) to fulfil your desire. This BIM Course (Building Information Modelling) offers a comprehensive introduction to Building Information Modelling (BIM), relevant software and tools. Also, this BIM Course (Building Information Modelling) explains BIM fundamentals. Throughout this BIM course (Building Information Modelling), you will learn about construction law and contracts. Furthermore, this BIM course (Building Information Modelling) describes how to make innovative building technologies, including cost planning and control. Take this BIM course (Building Information Modelling) to enhance your knowledge on advanced BIM topics. Learning outcome of BIM Course (Building Information Modelling) This BIM course (Building Information Modelling) will teach you about: Introduction to Building Information Modelling (BIM) and various software and tools. BIM fundamentals are also described in this BIM course (Building Information Modelling). Throughout this BIM course (Building Information Modelling), you will learn about construction law and contracts. This BIM course (Building Information Modelling) explains innovations in building technology. Cost planning and control are included in our BIM course (Building Information Modelling). Also, this BIM course (Building Information Modelling) course teaches project management and diagnosing building pathology. Overall, this BIM course (Building Information Modelling) is helpful to learn advanced BIM topics. Special Offers of this BIM - Building Information Modeling Course This BIM - Building Information Modeling Course includes a FREE PDF Certificate. Lifetime access to this BIM - Building Information Modeling Course Instant access to this BIM - Building Information Modeling Course Get FREE Tutor Support to this BIM - Building Information Modeling Course BIM - Building Information Modeling Unlock the future of construction with our BIM - Building Information Modeling course, offering a thorough introduction to BIM - Building Information Modeling, essential software, and cutting-edge tools. This BIM - Building Information Modeling course covers fundamental concepts, ensuring you grasp the core principles of the industry. As you progress, the BIM - Building Information Modeling course delves into construction law, contracts, and the integration of innovative building technologies. Additionally, you’ll master cost planning and control through our BIM - Building Information Modeling course, equipping you with the skills needed to lead in the modern construction landscape. Who is this course for? BIM - Building Information Modeling This BIM course (Building Information Modelling) is designed for people from a variety of backgrounds and prospective students who want to learn more about BIM. Requirements BIM - Building Information Modeling To enrol in this BIM - Building Information Modeling Course, students must fulfil the following requirements. To join in our BIM - Building Information Modeling Course, you must have a strong command of the English language. To successfully complete our BIM - Building Information Modeling Course, you must be vivacious and self driven. To complete our BIM - Building Information Modeling Course, you must have a basic understanding of computers. A minimum age limit of 15 is required to enrol in this BIM - Building Information Modeling Course. Career path BIM - Building Information Modeling Through this BIM course (Building Information Modelling), you will be able to jumpstart your career in BIM.

About Course Elevate Your Copywriting Skills to Persuasive Excellence with Advanced Copywriting Master the art of captivation with language and create distinctive, memorable promotions that drive results. In the world of marketing, words are your most powerful tools. With the right words, you can capture attention, arouse interest, and ultimately persuade your audience to take action. But crafting truly compelling copy requires more than just basic grammar and syntax. It demands an understanding of human psychology, the nuances of language, and the ability to weave your message into a captivating narrative. In this comprehensive Advanced Copywriting course, you will delve into the depths of persuasive writing and discover the secrets to creating copy that truly resonates with your target audience. Led by experienced copywriter, author, and marketing coach Marcia Yudkin, you will gain mastery over 25 advanced copywriting techniques that will transform your writing from ordinary to extraordinary. What You'll Learn: Harness the Power of Creative Wording: Master techniques like unexpected metaphors, sensory detail, and strategic teasing to ignite curiosity, earn trust, and spark a desire for your offerings. Avoid Creative Pitfalls: Learn to identify and avoid missteps that can misdirect, baffle, or overwhelm your readers, ensuring your message is delivered with clarity and impact. Gain Real-World Insights: Analyze 239 examples from actual marketing copy, spanning high-tech, small-business, and consumer brands, to solidify your understanding of effective and ineffective approaches. Explore a Comprehensive Toolkit: Discover a wide range of advanced techniques, including:The art of exaggeration without overstepping into hypeUsing comedic elements to delight and engage your audienceEmploying musicality in language to evoke emotions and convey sensationsHarnessing the power of questions to pique curiosity and encourage engagementUnleashing the power of vivid description to stimulate imaginations and drive salesDifferentiating metaphors from mixed metaphors for clear and effective communicationUnderstanding the importance of audience awareness in crafting persuasive copyUtilizing curiosity to captivate readers beyond bullet pointsEmploying the 'dimensionalizing difference' to clarify complex ideasDiscovering an often-overlooked ingredient that boosts credibility and strengthens your pitchRevitalizing predictable phrases with fresh perspectivesUnderstanding the power of twos and threes in specific techniquesRecognizing and harnessing the power of contrastApplying criteria for refining and polishing your final drafts Why This Course is Different: Plain English Explanations: Unlike other courses that rely on obscure terminology, Advanced Copywriting breaks down complex concepts into easy-to-understand explanations, ensuring you grasp the essence of each technique. Thorough Coverage: Rather than focusing on a few select techniques, this course delves into a comprehensive range of 25 advanced copywriting methods, providing you with a well-rounded arsenal of persuasive writing tools. Real-World Examples: Instead of relying on literary quotes, Advanced Copywriting draws from actual marketing copy, providing you with practical examples of how these techniques are applied in real-world scenarios. Unparalleled Depth: With over 200 short passages illustrating effective and ineffective copywriting practices, you'll gain a deep understanding of how to apply these techniques successfully. Who Should Enroll: Aspiring Copywriters: Elevate your copywriting skills from beginner to expert and learn the art of crafting compelling, persuasive copy that drives results. Seasoned Copywriters: Expand your repertoire of copywriting techniques and refine your skills to create even more impactful marketing materials. Marketers: Gain a deeper understanding of the power of words and how to effectively communicate your brand's message to your target audience. Business Owners: Learn how to create high-converting marketing materials that attract customers, generate leads, and boost sales. Enroll Today and Transform Your Copywriting Skills: Elevate your copywriting skills to new heights and become a master of persuasive writing. With Advanced Copywriting, you'll gain the knowledge and tools necessary to create captivating copy that resonates with your audience and drives results for your business. What Will You Learn? Understand how to use words creatively to attract and persuade customers Know 25 different word crafting techniques to attract attention, explain and trigger sales Get plenty of practice recognizing and assessing attempted creative word uses Have a library of 200+ vivid, real-world business examples to refer to in the future Course Content Introduction Course Preview Creative Techniques: Surprise Introduction Unexpected, Vivid Words Exaggeration Freshened Cliché Foreign Spice Puns Kicker Creative Techniques: Richness Adding Emotion Adding Sensory Language Adding Detail Comparison Metaphor Contrast Cultural References Authority Creative Techniques: Structure and Sound Repetition Parallelism Alliteration Sound Rhyming Triads Questions Creative Techniques: Content Strategies Scenario Anecdotes and Stories Teasing Naming Dangers to Avoid Overreach Huh? Tired Moves Refining Your Creation Word Order and Sentence Variety Verbs and Pronouns Length Vague Points and Hedges Tone Let's Review Test #1 Test #2 Conclusion Over and Out A course by Marcia Yudkin Marketing Coach, Introvert Advocate RequirementsNo prerequisites. Best for anyone who truly wants to succeed as a copywriter. Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume Audience Aspiring copywriters ready to go beyond the basics Business owners or marketers who supervise copywriters Consumers who want to understand techniques in the marketing they consume