Through this course, you'll gain a deep understanding of business, management, and resilience, and explore studies on the management and business conducted on resilience. You'll also learn about agility and flexibility in international business journals and delve into important definitional aspects and theories of agility and flexibility. But that's not all! We'll also cover business models and business model innovation, including research studies on BM and BMI and research streams of BM literature. And for those interested in the future of business, we'll explore strengths, weaknesses, gaps, and challenges in BMI research. After the successful completion of the course, you will be able to learn about the following, Understand Early Organization Theories to Institutional Isomorphism and decoupling. Understand Business, Management and Resilience. Understand Studies in the Management and Business Conducted on Resilience. Understand Resilience Development and Activation. Understand Agility and Flexibility. Understand Agility and Flexibility and International Business Journals. Understand Important Definitional Aspects and Theories of Agility and flexibility. Understand Future Direction on Agility and Flexibility. Understand Business Models and Business Model Innovation. Understand Research Studies on BM and BMI. Understand Research Streams of BM Literature. Understand Strengths, Weaknesses, GAPS and Challenges in BMI Research. Through this course, you'll gain a deep understanding of business, management, and resilience, and explore studies on the management and business conducted on resilience. You'll also learn about agility and flexibility in international business journals and delve into important definitional aspects and theories of agility and flexibility. But that's not all! We'll also cover business models and business model innovation, including research studies on BM and BMI and research streams of BM literature. And for those interested in the future of business, we'll explore strengths, weaknesses, gaps, and challenges in BMI research. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Current Research Perspective In Business Theory Self-paced pre-recorded learning content on this topic. Current Research Perspective In Business Theory Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor business professionals Managers Executives, entrepreneurs Researchers Business students. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
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Unlock the secrets of successful marketing with our comprehensive course, "Marketing: Research, Branding, Advertising, and Pricing Strategies." From understanding the basics to mastering strategic marketing, this course covers it all. Explore essential topics like consumer behaviour, market segmentation, product life cycles, branding, pricing strategies, and digital marketing. Gain practical insights into advertising, sales promotion, personal selling, and public relations. Perfect for anyone looking to enhance their marketing skills and drive business success. Key Features: CPD Certified Developed by Specialist Lifetime Access Learners will gain a solid understanding of marketing fundamentals and the marketing process. They will explore the marketing environment and conduct marketing research to understand consumer and business buying behaviours. Students will learn how to segment markets and develop effective product strategies throughout the product life cycle. They will discover the essentials of branding and pricing strategies to position products competitively. The curriculum covers marketing channels, integrated marketing communications, and the importance of advertising and sales promotions. Personal selling, public relations, and direct and digital marketing are also key components. Finally, students will learn strategic marketing techniques to plan and execute comprehensive marketing campaigns effectively. This curriculum equips learners with practical skills and knowledge to thrive in various marketing roles. Course Curriculum: Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Marketing Environment Module 04: Marketing Research Module 05: Consumer Buying Behaviour Module 06: Business Markets and Buying Behaviour Module 07: Market Segmentations Module 08: Product Strategy Module 09: Product Life Cycle Module 10: Branding Strategy Module 11: Pricing Strategy Module 12: Marketing Channels Module 13: Integrated Marketing Communications Module 14: Advertising and Sales Promotion Module 15: Personal Selling and Public Relations Module 16: Direct and Digital Marketing Module 17: Strategic Marketing Learning Outcomes: Identify key elements in marketing research for strategic decision-making. Analyse consumer behaviour to enhance targeted marketing strategies effectively. Develop branding strategies aligned with product life cycle stages. Formulate competitive pricing strategies based on market segmentation analysis. Implement integrated marketing communications for effective brand promotion. Evaluate digital marketing channels for strategic marketing campaigns. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Business professionals seeking advanced marketing knowledge. Marketing managers aim to refine strategic marketing approaches. Entrepreneurs interested in enhancing brand development strategies. Graduates pursuing careers in marketing or related fields. Anyone wanting to deepen their understanding of marketing principles. Career path Market Research Analyst Brand Manager Pricing Analyst Advertising Executive Digital Marketing Specialist Public Relations Officer Certificates Digital certificate Digital certificate - Included Will be downloadable when all lectures have been completed.
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