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Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by: CPD UK & Quality License Scheme Tutor Support Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime: With 1 year access to the course materials Online Learning: Learn from anywhere, whenever you want This advanced-level course will take your SEO skills to a new level where you will explore advanced techniques and strategies for maximising online visibility and organic traffic. With expert guidance on technical SEO and advanced keyword research, you will become a seasoned SEO expert within just a few days. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Learn Keyword research Understand on-page SEO, off-page SEO, and local SEO Know landing page and conversion rate optimisation Understand SEO and SXO Know the anatomy of SERP Learn how to use incognito window for checking search rankings Understand how to find your competitors Know E-commerce SEO Learn WordPress SEO Understand Google Search Console Know Advanced SEO Know how to rank images for featured snippets Why SEO Training Course - Advanced Level right for you? This extensive SEO training online course will guide you to understand the Schema markup, keywords integration, creating page menus, and the correct way to add valuable links. You will have a broader preview of branding, trust, authority, the process to develop page menus, and steps to make the right keyword cluster. This interactive course will update you on steps to optimise internal linking, combine pages for SEO, and the process to rank images for featured snippets. By the end of the course, you will have gained the required SEO knowledge and techniques to drive maximum traffic to the website, engage the targeted audience, and convert leads into customers. SEO Training Course - Advanced Level Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Advanced SEO and Schema Markup Introduction to Advanced SEO and Schema Markup Choosing The Right Keyword Cluster Integrating the Keywords Creating Page Menus Schema Markup Part 1 Schema Markup Part 2 - PlogPosting, Video and Audio Schema Markup Part 3 - FAQ Branding, Trust and Authority The Correct Way to Add Useful Links Optimising Internal Linking Combining Pages for SEO How to Rank Images for Featured Snippets Conclusion Who should take this course? This comprehensive SEO training course is suitable for those who want to learn keyword research, competitor research, and advanced SEO for their business. It is ideal for those who want to take a step ahead in their career in Digital Marketing. Entry Requirements There are no academic entry requirements for this course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This SEO training online course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Dive deep into the art of non-fiction storytelling with our comprehensive workshop titled 'Non-Fiction Writing Workshop: Crafting Compelling Narratives'. Within this transformative programme, you'll journey through the many facets of non-fiction composition, starting from its very introduction to the powerful techniques that breathe life into diverse genres. By journey's end, you won't just be a writer; you'll be a craftsperson, armed with the tools to research, articulate, edit, and even market your own compelling narratives. Learning Outcomes Understand the foundational principles of non-fiction writing and discern between various genres. Master the art of creating enthralling non-fiction narratives that captivate readers. Develop proficient research abilities tailored for crafting imaginative yet factual content. Apply proficient techniques to different non-fiction genres ensuring variety and depth. Gain proficiency in editing, revising, and understanding the nuances of publishing and marketing non-fiction works. Why buy this Non-Fiction Writing Workshop: Crafting Compelling Narratives? Unlimited access to the course for a lifetime. Opportunity to earn a certificate accredited by the CPD Quality Standards and CIQ after completing this course. Structured lesson planning in line with industry standards. Immerse yourself in innovative and captivating course materials and activities. Assessments designed to evaluate advanced cognitive abilities and skill proficiency. Flexibility to complete the Course at your own pace, on your own schedule. Receive full tutor support throughout the week, from Monday to Friday, to enhance your learning experience. Unlock career resources for CV improvement, interview readiness, and job success. Who is this Non-Fiction Writing Workshop: Crafting Compelling Narratives for? Aspiring writers aiming to venture into the realm of non-fiction. Authors seeking to elevate their non-fiction narrative skills. Journalists wanting to diversify their writing techniques. Academics aiming to present their research in a compelling manner. Marketing professionals keen on mastering the art of factual yet engaging storytelling. Career path Non-Fiction Author: £25,000 - £60,000 Journalist: £23,000 - £40,000 Copywriter: £20,000 - £35,000 Researcher (Publishing Sector): £22,000 - £38,000 Content Strategist: £28,000 - £55,000 Editor: £24,000 - £50,000 Prerequisites This Non-Fiction Writing Workshop: Crafting Compelling Narratives does not require you to have any prior qualifications or experience. You can just enrol and start learning.This Non-Fiction Writing Workshop: Crafting Compelling Narratives was made by professionals and it is compatible with all PC's, Mac's, tablets and smartphones. You will be able to access the course from anywhere at any time as long as you have a good enough internet connection. Certification After studying the course materials, there will be a written assignment test which you can take at the end of the course. After successfully passing the test you will be able to claim the pdf certificate for £4.99 Original Hard Copy certificates need to be ordered at an additional cost of £8. Course Curriculum Module 01: Introduction to Non-Fiction Writing Introduction to Non-Fiction Writing 00:16:00 Module 02: Crafting Compelling Non-Fiction Narratives Crafting Compelling Non-Fiction Narratives 00:14:00 Module 03: Researching Creative Non-Fiction Researching Creative Non-Fiction 00:22:00 Module 04: Writing Techniques for Non-Fiction Genres Writing Techniques for Non-Fiction Genres 00:20:00 Module 05: Editing and Revising Editing and Revising 00:19:00 Module 06: Publishing and Marketing Publishing and Marketing 00:18:00

About Course The human body is a masterpiece of engineering and a work of art. Biomedical Engineers form the vanguard of new approaches to understand disease progression rationally and develop new diagnostic and therapeutic strategies to keep humans safe and healthy. Biomedical engineering is a rapidly growing field that offers exciting opportunities for students and professionals alike. Biomedical engineers are involved in the development of new and innovative medical devices, systems, and therapies. They also play a vital role in the research and development of new drugs and treatments. This course will provide you with the fundamental engineering principles and knowledge that are essential for a successful career in biomedical engineering. You will learn about the different types of biomedical engineering, including bioinstrumentation, biosignal processing, biomedical imaging systems, and biomechanics. You will also have the opportunity to gain hands-on experience with biomedical devices and systems. Why You Should Take This Course Learn the fundamental engineering principles and knowledge that are essential for a successful career in biomedical engineering. Gain hands-on experience with biomedical devices and systems. Prepare for a variety of careers in biomedical engineering, such as research, development, design, manufacturing, and sales. Gain the skills and knowledge necessary to develop and commercialize new biomedical products and technologies. Learn how to apply engineering principles to solve real-world biomedical problems. Have the opportunity to collaborate with other students and faculty on cutting-edge research projects. Develop the critical thinking and problem-solving skills that are essential for success in any field. Enroll today and start your journey to becoming a biomedical engineer! Become a part of the vanguard of new approaches to understand disease progression rationally and develop new diagnostic and therapeutic strategies to keep humans safe and healthy. What Will You Learn? Define biomedical engineering and explain its importance in the field of healthcare. Identify the different types of biomedical engineers and their roles. Apply engineering principles to solve real-world biomedical problems. Apply biomechanics principles to the study of the human body and the design of medical devices and implants. Communicate effectively with other biomedical engineers, healthcare professionals, and the public about biomedical engineering research and advancements. Course Content Introduction to Biomedical Engineering Introduction to Biomedical Engineering Introduction to Physiology Introduction to Physiology Bioinstrumentation Bioinstrumentation Biosignal Processing Biosignal Processing Biomedical Imaging Systems Biomedical Imaging Systems Biomechanics Biomechanics A course by Xpert Learning RequirementsBasic understanding of Biology Audience Students in the fields of engineering, science, and medicine Healthcare professionals Audience Students in the fields of engineering, science, and medicine Healthcare professionals

A Basics of Statistics course is crucial in the modern world, offering a foundation in understanding and applying statistical concepts. Statistics is integral to various aspects of life and work, providing tools to analyze data, make informed decisions, and solve problems efficiently. Whether you are interpreting data from surveys, understanding market trends, or making business forecasts, statistics is indispensable. Learning statistics enhances your ability to critically evaluate information, a skill highly valued in many professions. In the UK, proficiency in statistics can significantly improve job prospects, with roles such as data analyst, statistician, and market researcher in high demand. Salaries for these positions can range from £30,000 to £50,000 annually. The field of statistics is growing rapidly, with a projected increase of 33% over the next decade, reflecting its importance in data-driven industries. By understanding charts, graphs, sampling, probability, central tendency, and dispersion, you gain a versatile skill set. This course not only boosts your career prospects but also equips you with analytical skills that are essential in today's data-centric world. Key Features: CPD Certified Basics of Statistics Course Free Certificate from Reed CIQ Approved Basics of Statistics Course Developed by Specialist Lifetime Access Course Curriculum Module 01: Introduction to Statistics Module 02: Charts and Graphs Module 03: Sampling Module 04: Probability Module 05: Measuring Central Tendency Module 06: Measures of Dispersion Learning Outcomes Explain the fundamental concepts in statistics and their applications. Create and interpret various charts and graphs to visualize data. Understand different sampling methods and their significance in research. Calculate probabilities and apply them to real-world scenarios. Calculate and interpret measures of central tendency accurately. Analyze data variability using measures of dispersion. CPD 10 CPD hours / points Accredited by CPD Quality Standards Basics of Statistics 54:24 1: Module 01: Introduction to Statistics Preview 10:18 2: Module 02: Charts and Graphs 09:44 3: Module 03: Sampling 09:36 4: Module 04: Probability 09:06 5: Module 05: Measuring Central Tendency 08:05 6: Module 06: Measures of Dispersion 05:35 7: CPD Certificate - Free 01:00 8: Leave A Review 01:00 Who is this course for? This Basics of Statistics course is accessible to anyone eager to learn more about this topic. Through this course, you'll gain a solid understanding of Basics of Statistics. Moreover, this course is ideal for: Students aiming to grasp foundational statistical principles. Professionals needing statistical knowledge for data interpretation. Individuals pursuing academic or research careers in related fields. Anyone interested in understanding statistical methods and applications. Learners seeking to enhance data analysis skills. Requirements There are no requirements needed to enrol into this Basics of Statistics course. We welcome individuals from all backgrounds and levels of experience to enrol into this Basics of Statistics course. Career path After finishing this Basics of Statistics course you will have multiple job opportunities waiting for you. Some of the following Job sectors of Basics of Statistics are: Data Analyst Research Assistant Statistician Market Researcher Financial Analyst Business Intelligence Analyst Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Are you fascinated by the intricacies of human behavior under interrogation? Do you want to master the psychology behind confessions and understand the legal implications? Our comprehensive training course is designed to equip you with the knowledge and skills needed to navigate this complex field with confidence. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In this course, learners explore the psychology behind interrogations and confessions within the context of British law. They study how drugs and alcohol affect the reliability of testimonies, and learn to assess the psychological factors that can lead to false confessions. The course covers oppressive police interviewing tactics, aiming to identify methods that may lead to unfair outcomes. Learners also delve into research conducted by the Royal Commission on the risks faced by individuals in police custody. They examine various theories that explain why suspects confess, gaining insights into the psychological and legal aspects of confession in the British legal system. Overall, the course equips learners with a deep understanding of interrogation techniques, the factors influencing confessions, and the implications for justice and fairness in law enforcement practices. Course Curriculum Module 01: Interrogation in Britain Module 02: The English Law on Confessions Module 03: The Effects of Drugs and Alcohol upon the Reliability of Testimony Interrogation Module 04: The Psychological Assessment of False Confession Module 05: Identifying 'Oppressive' Police Interviewing Tactics in Britain Module 06: The Royal Commission Research Persons at Risk amid Police Custody Module 07: Theories of Reason of Confession by Suspects Learning Outcomes: Understand the legal framework of interrogation in British law enforcement. Analyze the impact of drugs and alcohol on witness testimony reliability. Identify psychological indicators of false confessions during police questioning. Evaluate the ethical implications of police interviewing tactics in Britain. Assess the risks faced by individuals in police custody scenarios. Explore theoretical perspectives on suspects' motivations for confessing. CPD 10 CPD hours / points Accredited by CPD Quality Standards Interrogations And Confessions Psychology Training 1:17:38 1: Module 01: Interrogation in Britain 12:27 2: Module 02: The English Law on Confessions 09:56 3: Module 03: The Effects of Drugs and Alcohol on Testimony Reliability 10:38 4: Module 04: The Psychological Assessment of False Confession 11:07 5: Module 05: Identifying 'Oppressive' Police Interviewing Tactics in Britain 11:03 6: Module 06: The Royal Commission Research Persons at Risk amid Police Custody 09:57 7: Module 07: Theories of Reason of Confession by Suspects 11:30 8: CPD Certificate - Free 01:00 Who is this course for? Law enforcement personnel seeking advanced interrogation psychology knowledge. Criminal justice professionals involved in witness testimony assessment. Psychologists and therapists interested in forensic psychology applications. Legal professionals specializing in criminal law and defence strategies. Researchers focusing on police practices and suspect confession behaviour. Career path Police Detective specializing in interrogation techniques. Forensic Psychologist working with law enforcement agencies. Criminal Lawyer specializing in confessions and witness testimony. Academic Researcher studying police interrogation methods. Legal Consultant advising on interrogation policies. Criminologist analyzing patterns in confession behaviours. Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

Get Hard Copy + PDF Certificates + Transcript + Student ID Card worth £160 as a Gift - Enrol Now Enter the fascinating world of criminal investigation and test your deductive skills to see if they would suffice in real-life incidents. This Criminology Complete Bundle brings together three fundamental areas of Policing (Profiling, Psychology, and Forensics) and trains you in their use. Along with this Criminology course, you will get 10 additional Career development courses, an original hardcopy certificate, a transcript, and a student ID card. What other courses are included with this Criminology Complete Bundle? Course 1: Criminology Complete Bundle Course 2: Criminal Intelligence Training Course 3: Certificate in Anti-Money Laundering (AML) Course 4: Paralegal Law and Skills Course 5: Security Management Advanced Diploma Course 6: Domestic Violence and Abuse Awareness - Level 2 Course 7: Financial Investigator Course 8: Network Security Level 2 Course 9: Decision-Making Course 10: Time Management Course 11: First Aid at Work With true crimes and 'armchair detection' being a popular pastime for many people, this innovative tutorial brings together different investigative techniques and explains their importance in the modern Justice System. You will be given opportunities to test and explore the theories in interactive exercises and see if a career in more law enforcement might be in your future. Learning Outcomes of Criminology Complete Bundle By the end of the course, learners will be able to: Demonstrate a good understanding of criminology, profiling and forensics. Understand the classification of crimes and different types of crime, such as violent crimes, assault, murder, etc. Understand the basics of social psychology Understand cognitive psychology and its applications Understand the victimology and criminal justice system in England and Wales Understand the basics of crime scenes and dealing with crimes. Learn about forensic science and the phases of profiling. Understand criminal psychology and the motives behind crimes. Learn about the Psychology of Atypical (Abnormal) Behaviour Master different research methods Explore the criminal and offender profiling science and logic and much more... So enrol now in this Criminology Bundle to advance your career! Course Curriculum of Criminology Bundle Criminology Complete Bundle Perspectives in Psychology Social Psychology Cognitive Psychology and Its Applications Child Development The Psychology of Atypical (Abnormal) Behaviour Research Methods Resource Materials Criminology Domestic Violence and Criminal Intelligence The detailed curriculum of the bundle is given in the resources section. How will I get my Certificate? After successfully completing the Criminology course, you will be able to order your CPD Accredited Certificates (PDF + Hard Copy) as proof of your achievement. PDF Certificate: Free (Previously it was £6*11 = £66) Hard Copy Certificate: Free (For The Title Course: Previously it was £10) P.S. The delivery charge inside the U.K. is £3.99 and the international students have to pay £9.99. CPD 110 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone from any background can enrol in this Criminology bundle. Requirements This Criminology course has been designed to be fully compatible with tablets and smartphones. Career path This Criminology Bundle is ideal for anyone who has an interest in learning about Criminology and wants to make a career in the relevant fields, which includes: Detectives. Crime Journalists. Crime Reporters. Lawyers. Psychologists and Counsellors. Certificates Certificate of completion Hard copy certificate - Included Hard copy certificate You will get the Hard Copy certificate for the title course (Criminology) absolutely Free! Other Hard Copy certificates are available for £10 each. Please Note: The delivery charge inside the UK is £3.99, and the international students must pay a £9.99 shipping cost. Certificate of completion Digital certificate - Included

Explore our comprehensive course on Preventing Contamination in the Laboratory, covering vital topics such as PPE usage, laboratory hygiene, sample handling, air and water quality control, and strategies for preventing biological and chemical contamination. Master the skills needed to create a contamination-free environment and ensure the integrity of your scientific research. Join us for a hands-on learning experience and enhance your lab safety expertise today.

Embark on a comprehensive exploration of social sciences with our Diploma Course. Dive deep into diverse disciplines such as sociology, psychology, anthropology, and more. Gain valuable insights into human behavior, societal structures, and cultural dynamics. Whether you're a student, professional, or enthusiast, this course equips you with essential knowledge and critical thinking skills to navigate the complexities of the social world. Enroll now and embark on a rewarding journey of discovery in the realm of social sciences.

Property Development: Property Development Course Online As long as civilization exists, the need for property development will continue to rise, making this one of the most profitable industries to build a career. This Property Development: Property Development Coursecan be a steppingstone for someone interested in property development and wants to get a head start in his career path. This Property Development: Property Development Course is designed to provide you with the knowledge and skills required to be a strong candidate in today's competitive job market. The Property Development: Property Development Course covers the whole property development process, from the research stage to implementing plans and marketing the property. You will be guided through the process step by step using interactive audiovisual content. This Property Development: Property Development Course will lead you through many types of property in the real estate market, as well as English and Scottish property development laws. You will also learn about the property research process and financing options. Special Offers of this Property Development: Property Development Course This Property Development: Property Development Course includes a FREE PDF Certificate. Lifetime access to this Property Development: Property Development Course Instant access to this Property Development: Property Development Course Get FREE Tutor Support from Monday to Friday in this Property Development: Property Development Course Course Included in This Property Development: Property Development Course Course 01: Property Development Diploma Course 02: Communication Skills Course Course 03: Level 7 Project Management Course Course 04: Residential Letting [ Note: Free PDF certificate as soon as completing the Property Development: Property Development Course] Property Development: Property Development Course Online Industry Experts Designed this Property Development: Property Development course into 9 detailed modules. Course Curriculum of Property Development: Property Development Training Module 01: An Overview of Property Development Module 02: Types of Property Module 03: Market Research Module 04: Laws Relevant to Property Module 05: Various Medium of Funding Option Module 06: Building Regulation Module 07: The Procedure of Planning Module 08: Understanding Project Management Module 09: Marketing Your Property Assessment Method of Property Development: Property Development Course After completing each module of the Property Development: Property Development Course, you will find automated MCQ quizzes. To unlock the next module, you need to complete the quiz task and get at least 60% marks. Certification of Property Development: Property Development Course After completing the MCQ/Assignment assessment for this Property Development: Property Development course, you will be entitled to a Certificate of Completion from Training Tale which is completely free to download. Who is this course for? Property Development: Property Development Course Online This Property Development: Property Development Course is suitable for those who want to learn more about Property Development and wants to make a career in this field. Requirements Property Development: Property Development Course Online Students who intend to enrol in this Property Development: Property Development course must meet the following requirements: Property Development: Good command of the English language Property Development: Must be vivacious and self-driven Property Development: Basic computer knowledge Property Development: A minimum of 16 years of age is required Career path Property Development: Property Development Course Online This Property Development: Property Development Course program can help you get started in the following positions: Property Developer/Agent Real Estate Property Manager Certificates Certificate of completion Digital certificate - Included

Highlights of the Course Course Type: Online Learning Duration: 1 to 2 hours Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about digital advertising and marketing Understand the core competencies and principles of digital advertising and marketing Explore the various areas of digital advertising and marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital marketer Digital Advertising and Marketing 301: Professional Course Master the skills you need to propel your career forward in digital advertising and marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital marketer and take your career to the next level. This comprehensive digital advertising and marketing  course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this digital advertising and marketing course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective digital advertising and marketing practice and equip you with the essential skills, confidence and competence to assist you in the digital advertising and marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in digital advertising and marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital marketer or for people who are aspiring to specialise in digital advertising and marketing. Enrol in this digital advertising and marketing course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive digital advertising and marketing course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this digital advertising and marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This digital advertising and marketing course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This digital advertising and marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction Introduction to Digital Advertising & Marketing 301 - I'm Your Host! 00:02:00 Location Targeting - IP, Wifi, Cell Tower, GPS and How to Detect Fraudulent Data Location Targeting Part 1 - How it Works, IP, Wifi, & Cell Tower Targeting 00:08:00 Location Targeting Part 2 - GPS Targeting, + How to Find Lat/Longs on Google 00:06:00 Location Targeting Part 3 - Location Tech Companies & Fraud Detection/Prevention 00:06:00 Beacons - Beacon Target in Digital Marketing. Super Targeted location Data Beacons - Beacon Target in Digital Marketing, Super Targeted Location Data 00:05:00 Retargeting - Retargeting In Digital Marketing & Live Examples Retargeting - How Advertisers run Digital Retargeting Advertising Campaigns 00:06:00 Bid Requests & CPM Breakdown Bid Request/Bid Response - The RTB buying process explained 00:11:00 Cost Break Down - How is a Final CPM Calculated 00:08:00 Research - Publisher, Competitor Spend, Trends, and Social Media listening Research: Introduction & Publisher Research, Comscore, Quantcast, Kantar & more 00:14:00 Research: Competitor & Spend Information, Find Where Competitors are Spending 00:10:00 Research: Trends, eMarketer, Google Keywords, AdWeek/AdAge/Digiday 00:14:00 Platform Demos : Running Facebook Ads, DSP Use. SSP Use & More Setting a Facebook Brand Page to Use for Facebook Ad Campaign 00:07:00 Social Media Marketing: Creating a Paid Facebook Advertising Campaign 00:00:00 DSP Demo Part 1 - Setting Up a Campaign in a Demand Side Platform 00:20:00 DSP Demo Part 2 - Uploading Creative & Custom Audiences 00:07:00 SSP Demo Part 1 - How to work with an SSP and Getting Setup 00:10:00 SSP Demo Part 2 - Setting Up a Mediation Group in Google's AdMob 00:05:00 Mobile Banner Ad Best Practices - A Quick Guide from AdMob 00:03:00 Contract Negotiations - Who's Involved in The Process and T&Cs Contract Negotiations - How to Review and Execute a Digital Media IO 00:14:00 AdBlocking - This History of AdBlocking ,Trends, and Industry Response AdBlocking - This history of AdBlocking, Trends, and Industry Response 00:15:00 Social Listening Social Listening Part 1 - How to Find Out What People Say About Your Brand 00:16:00 Social Listening Part 2 - Post-Campaign Results & Social Media War Rooms 00:06:00 Interviews With Industry Experts Interview Setup - What to Expect From Our Industry Experts 00:01:00 Kat Earls - Industry Insights Lead at Google / Former Head of Strategy JWT-SF 00:36:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00