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Getting Started The Master of Business Administration is a prestigious postgraduate qualification that leading employers highly value. The programme is designed to enhance business managers' strategic thinking and decision-making and develop their critical understanding of business management. This programme covers the core business sectors: entrepreneurship, marketing, accounting, statistics, finance, business ethics, business law, managerial economics, business strategy and analysis, operations, administration and communication. This programme, qualified from UK business schools, is well acknowledged and globally respected as it dominates critical thinking and research. MBA can also help you specialise in a new industry you want to move to or in your current sector. This professional qualification improves the chances of progression in a career path. This qualification helps the learner to oversee, supervise and allocate the operations in a business firm. The programme aims to make the candidate capable of understanding the functional aspects of a company and acquiring the skills for communication and decision-making. The programme comprises two phases; the first is the Qualifi Level 7 Diploma in Strategic Management and Leadership awarded by Qualifi and delivered by the School of Business and Technology London. The second phase is the MBA Top-Up, awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. About Awarding Body Anglia Ruskin University began in 1858 as the Cambridge School of Art founded by William Beaumont. It was then merged with the Cambridge shire College of Arts and Technology and the Essex Institute of Higher Education and was renamed Anglia Polytechnic. It was then given university status in 1992 and renamed Anglia Ruskin University in 2005. The university has campuses in the UK (Cambridge, Chelmsford, London and Peterborough), as well as they are partnered with institutions around the world including Berlin, Budapest, Trinidad, Singapore and Kuala Lumpur. Assessment Assignments and Project No examinations Entry Requirements A bachelor's degree Applicant without a bachelor's degree but holding significant managerial experience will be considered for entry on a case-by-case basis. Further, candidates are also required to demonstrate their English language proficiency. Progression An MBA graduate can pursue a fruitful career in many industries. MBA can open career opportunities in various sectors such as banking and financial services, investment banking, management consulting, insurance, hospitality, media, information technology (IT) and marketing. MBA is often a pathway to promotion or a career change as you will gain a professional reputation and develop essential skills in the sector one chooses to pursue. Learners must request before enrolment to interchange unit(s) other than the preselected units shown in the SBTL website because we need to make sure the availability of learning materials for the requested unit(s). SBTL will reject an application if the learning materials for the requested interchange unit(s) are unavailable. Learners are not allowed to make any request to interchange unit(s) once enrolment is complete. Structure Phase 1 - Qualifi Level 7 Diploma in Strategic Management and Leadership Programme Structure To attain 120 credits, learners must complete the six compulsory units and select at least two optional units. Mandatory Units Unit 702: Manage Team Performance to Support Strategy Unit code: Y/506/9067 TQT : 150 Credit: 15 This unit's objective is to enable learners to delve into the evaluation and enhancement of team performance to achieve strategic goals. Additionally, learners will be introduced to various management models, concepts, and ideas that can assist in establishing objectives for departments, projects, teams, and individual performance. Unit 704: Information Management and Strategic Decision Taking Unit code: H/506/9068 TQT : 150 Credit: 15 This unit aims to tackle the abundance and intricacy of data and information accessible to organisations and to teach how to analyse, apply, and ascertain its value in shaping strategic decisions. Unit 705: Leading a Strategic Management Project Unit code: L/506/9065 TQT : 150 Credit: 15 This unit will engage the learner in crafting research and methodologies to bolster a strategic management project. They will need to assess options and data sources critically before presenting the outcomes of the project. Unit 706: Strategic Direction Unit code: D/506/9068 TQT : 150 Credit: 15 The purpose of this unit is to delve into the strategic aims and objectives of an organisation and to understand their importance in defining direction, as well as gauging success and progress for the organisation. Additionally, the unit will examine how various strategic options may lead the organisation to alter its course. Unit 711: Strategic Planning Unit code: Y/506/9070 TQT : 150 Credit: 15 This unit focuses on the significance of the strategic planning process in crafting suitable strategies and creating a plan that garners support from stakeholders and other organizational leaders. Learners will also engage in a critical evaluation of the program and its subsequent success. Unit 724: Development as a Strategic Manager Unit code: J/506/9064 TQT : 150 Credit: 15 This unit aims to foster organizational and self-awareness in learners. It lays the groundwork for a self-critical and reflective approach to personal development, which is essential when operating strategically. Additionally, it considers broader contextual factors within the organization and the environment, recognizing their role in contributing to the overall strategic success of both the individual and the organization.   Optional Units Unit 703: Finance for Managers Unit code: D/506/9071 TQT : 150 Credit: 15 The purpose of this unit is to assist learners in comprehending and applying financial information and data. This unit holds significance for learners as it aids in making informed financial decisions. Unit 708: Strategic Marketing Unit code: M/506/9074 TQT : 150 Credit: 15 This unit will explore the foundational models, techniques, and theories that form the basis of marketing and can contribute to achieving strategic objectives. It will also give learners a critical comprehension of the marketing function within intricate organizations. Unit 710: Organisational Change Strategies Unit code: K/506/9073 TQT : 150 Credit: 15 The primary objective of this unit is to equip learners with the knowledge and skills to understand, plan, and execute organizational change effectively. While prevailing wisdom in the business world often emphasizes the need for fast, large-scale, and transformative change for corporate survival, there is evidence to suggest that many successful organizations adopt a slower and more cautious approach. Moreover, change initiatives have a reported failure rate of around 70%. This underscores the complexity of managing organizational change, making it a critical skill for successful leaders and organizations. This unit will scrutinize the evolving nature of organizations and the associated challenges they encounter. It will explore the key approaches to change management and demonstrate how these align with the various types of changes organizations undergo, particularly concerning individual, group, and organizational behaviour. Unit 712: Human Resource Planning Unit code: H/506/9072 TQT : 150 Credit: 15 This unit will cover key considerations in planning for and acquiring a workforce capable of achieving strategic objectives. It will also examine the limitations and external factors that impact an organization's HR practices.   Phase 2 - MBA Top-Up Programme Structure Dissertation (Major Project) Delivery Methods The programme comprises two phases; the first is the Qualifi Level 7 Diploma in Strategic Management and Leadership awarded by Qualifi and delivered by the School of Business and Technology London. The School of Business and Technology London offers flexible learning methods, including online and blended learning, allowing students to choose the mode of study that suits their preferences and schedules. The program is self-paced and facilitated through an advanced Learning Management System. Students can easily interact with tutors through the SBTL Support Desk Portal System for course material discussions, guidance, assistance, and assessment feedback on assignments. School of Business and Technology London provides exceptional support and infrastructure for online and blended learning. Students benefit from dedicated tutors who guide and support them throughout their learning journey, ensuring a high level of assistance. The second phase is the MBA Top-Up, awarded and delivered 100% online by Anglia Ruskin University. At Anglia Ruskin University, you will study through Canvas, a world-class online Learning Management System (LMS), accessed from your phone, pc or tablet at home or on the move. Canvas provides instant access to study materials, forums, and support from tutors and classmates, as well as enabling easy submission of your assignments. After successfully completing your studies, you'll be invited to attend a graduation ceremony on campus at Anglia Ruskin University. If attending the ceremony in person is not possible, we'll arrange to send your certificate to you. School of Business and Technology London partners with Chestnut Education Group to promote this programme. Resources and Support School of Business & Technology London is dedicated to offering excellent support on every step of your learning journey. School of Business & Technology London occupies a centralised tutor support desk portal. Our support team liaises with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receives a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and streamline all the support processes efficiently. Quality learning materials made by industry experts is a significant competitive edge of the School of Business & Technology London. Quality learning materials comprised of structured lecture notes, study guides, practical applications which includes real-world examples, and case studies that will enable you to apply your knowledge. Learning materials are provided in one of the three formats, such as PDF, PowerPoint, or Interactive Text Content on the learning portal. How does the Online Learning work at SBTL? We at SBTL follow a unique approach which differentiates us from other institutions. Indeed, we have taken distance education to a new phase where the support level is incredibly high.Now a days, convenience, flexibility and user-friendliness outweigh demands. Today, the transition from traditional classroom-based learning to online platforms is a significant result of these specifications. In this context, a crucial role played by online learning by leveraging the opportunities for convenience and easier access. It benefits the people who want to enhance their career, life and education in parallel streams. SBTL's simplified online learning facilitates an individual to progress towards the accomplishment of higher career growth without stress and dilemmas. How will you study online? With the School of Business & Technology London, you can study wherever you are. You finish your program with the utmost flexibility. You will be provided with comprehensive tutor support online through SBTL Support Desk portal. How will I get tutor support online? School of Business & Technology London occupies a centralised tutor support desk portal, through which our support team liaise with both tutors and learners to provide guidance, assessment feedback, and any other study support adequately and promptly. Once a learner raises a support request through the support desk portal (Be it for guidance, assessment feedback or any additional assistance), one of the support team members assign the relevant to request to an allocated tutor. As soon as the support receive a response from the allocated tutor, it will be made available to the learner in the portal. The support desk system is in place to assist the learners adequately and to streamline all the support process efficiently. Learners should expect to receive a response on queries like guidance and assistance within 1 - 2 working days. However, if the support request is for assessment feedback, learners will receive the reply with feedback as per the time frame outlined in the Assessment Feedback Policy.

The 'golden rule' of negotiation is simple - don't! But life's rarely that simple and very often we do have to negotiate, particularly if we want to win the business and especially if we want to win it on our terms. Such negotiations are crucial. We need to prepare for them. We need a strategy, and the skills to execute it. Does your team have a structured approach? Is it flawlessly executed, every time? Or is there room for improvement? This programme will help them master the six fundamentals of closing better business: Manage all these elements well and you will win more business, more profitably. This course will help participants: Negotiate from a position of partnership, not competition Deal more effectively and profitably with price objections Identify and practise successful sales negotiating skills Identify strengths and weaknesses as a sales negotiator Understand different types of buyer behaviour Learn to recognise negotiating tactics and stances Apply a new and proven structure to their business negotiations Identify and adapt for different behavioural styles Be alert to unconscious (non-verbal) communication Prepare and present a proposal at a final business negotiation stage Project confidence and exercise assertiveness in all sales negotiations 1 Planning for successful business negotiations This session introduces the concept of business negotiation and looks at its importance in the context of the participants' roles and activities. It briefly examines why we negotiate and the dynamics involved. Session highlights: What kind of a negotiator are you? Negotiation skills self-assessment and best practice How to establish roles and responsibilities for both parties How to identify and set objectives for both buyer and seller How to research and establish the other person's position (business negotiation stance) 2 How to structure your negotiations This module presents an eight-step framework or structure for use in negotiations and considers how best to prepare and plan your negotiations within the context of a supplier/customer relationship or business cycle. It also includes a brief review of legal responsibilities and what constitutes a 'deal'. Session highlights: Learn and apply a formal structure to use when negotiating How to establish short- and longer-term objectives and opportunities How best to plan, prepare and co-ordinate a major business negotiation meeting, or on-going negotiations Understanding of basic legal and organisational requirements 3 Verbal negotiation skills This session examines the human and communication dynamics inherent in any negotiation situation. It emphasises the importance of professional skills in preparing for a negotiation by identifying needs, wants and requirements accurately and by qualifying the competitive and organisational influences present. Session highlights: How to fully 'qualify' the other party's needs, requirements and constraints during the negotiation process by using advanced questioning and listening skills How to pre-empt negotiation objections by promoting and gaining commitment to options, benefits, value and solutions How best to propose and suggest ideas, using drawing-out skills 4 Non-verbal negotiation skills This module highlights how different personal styles, corporate cultures and organisation positions can influence events, and demonstrates practical methods for dealing with and controlling these factors. It also examines key principles of body language and non-verbal communication in a practical way. Session highlights: Gaining rapport and influencing unconsciously Understanding the importance of non-verbal communication; reading other people's meaning and communicating effectively as a result Ensure that non-verbal behaviour is fully utilised and observed to create maximum impact and monitor progress (eg, buying signals) Recognising that business negotiations are precisely structured and agreements gained incrementally 5 Proposing and 'packaging' This session highlights how best to present and package your proposal. It looks at how to pre-empt the need for negotiating by creating minor-options and 'bargaining' points, as well as how to manage the expectations and perceptions of the customer or buyer. Session highlights: How to identify the key variables that can be negotiated The power and use of 'authority' within your negotiations How to structure and present your proposal, ideas or quotation to best effect The importance of when and how to identify and influence buyer's objections 6 Dealing with price This module highlights how to best present and package price within your proposal or negotiation. In most cases, price has more to do with psychology than affordability and preparation and careful handling are essential. Session highlights: The three reasons that people will pay your asking price How to set price in a competitive market The key differences between selling and negotiating Ten ways to present price more effectively and persuasively 7 Getting to 'Yes': tactics and strategies There are many different tactics and strategies common to successful negotiators. This session looks at those that are most appropriate to the participants' own personal styles and situations. The importance of 'follow-through' is also explained and how to deal with protracted or 'stale-mate' business negotiations. Session highlights: How to negotiate price and reduce discounting early in the process How to recognise negotiating tactics and strategies in your customer or supplier Key strategies, techniques and tactics to use in negotiation The importance of follow-through and watching the details How to deal with stalled business negotiations or competitor 'lock-out' 8 Case studies and review This session examines a number of different situations and participants discuss ways to approach each. This will allow learning to be consolidated and applied in a very practical way. There will also be a chance to have individual points raised in a question and answer session. Session highlights: Case studies Question and answer Planning worksheet Negotiation 'toolkit' and check-list 9 Personal action plans Session highlights: Identify the most important personal learning points from the programme Highlight specific actions and goals Flag topics for future personal development and improvement

We all know people are quick to judge – in fact neuroscience research suggests that it takes less than a second for first impressions to be made. Crucial skills need developing to establish credibility and make the impact you want, based on who you are and what is important to you. Despite our best efforts, sometimes a work relationship or situation becomes challenging – what then? You need to be assertive to get things back on track. There is an art to doing this well and feeling proud of yourself for making your voice heard in the right way.

Duration 5 Days 30 CPD hours This course is intended for This course is targeted towards the information technology (IT) professional that has a minimum 1 year IT Security and Networking experience. This course would be ideal for Information System Owners, Security Officers, Ethical Hackers, Information Owners, Penetration Testers, System Owner and Managers as well as Cyber Security Engineers. Overview Upon completion, the Certified Professional Ethical Hacker candidate will be able to competently take the CPEH exam. The CPEH certification training enables students to understand the importance of vulnerability assessments and how to implement counter response along with preventative measures when it comes to a network hack. Security Fundamentals Overview The Growth of Environments and Security Our Motivation? The Goal: Protecting Information! CIA Triad in Detail Approach Security Holistically Security Definitions Definitions Relationships Method: Ping The TCP/IP Stack Which Services Use Which Ports? TCP 3-Way Handshake TCP Flags Malware Types of Malware Types of Malware Cont... Types of Viruses More Malware: Spyware Trojan Horses Back Doors DoS DDoS Packet Sniffers Passive Sniffing Active Sniffing Firewalls, IDS and IPS Firewall ? First Line of Defense IDS ? Second Line of Defense IPS ? Last Line of Defense? Firewalls Firewall Types: (1) Packet Filtering Firewall Types: (2) Proxy Firewalls Firewall Types ? Circuit-Level Proxy Firewall Type of Circuit- Level Proxy ? SOCKS Firewall Types ? Application-Layer Proxy Firewall Types: (3) Stateful Firewall Types: (4) Dynamic Packet-Filtering Firewall Types: (5) Kernel Proxies Firewall Placement Firewall Architecture Types ? Screened Host Multi- or Dual-Homed Screened Subnet Wi-Fi Network Types Wi-Fi Network Types Widely Deployed Standards Standards Comparison 802.11n - MIMO Overview of Database Server Review Access Controls Overview Role of Access Control Definitions More Definitions Categories of Access Controls Physical Controls Logical Controls ?Soft? Controls Security Roles Steps to Granting Access Access Criteria Physical Access Control Mechanisms Biometric System Types Synchronous Token Asynchronous Token Device Memory Cards Smart Card Cryptographic Keys Logical Access Controls OS Access Controls Linux Access Controls Accounts and Groups Password & Shadow File Formats Accounts and Groups Linux and UNIX Permissions Set UID Programs Trust Relationships Review Protocols Protocols Overview OSI ? Application Layer OSI ? Presentation Layer OSI ? Session Layer Transport Layer OSI ? Network Layer OSI ? Data Link OSI ? Physical Layer Protocols at Each OSI Model Layer TCP/IP Suite Port and Protocol Relationship Conceptual Use of Ports UDP versus TCP Protocols ? ARP Protocols ? ICMP Network Service ? DNS SSH Security Protocol SSH Protocols ? SNMP Protocols ? SMTP Packet Sniffers Example Packet Sniffers Review Cryptography Overview Introduction Encryption Cryptographic Definitions Encryption Algorithm Implementation Symmetric Encryption Symmetric Downfalls Symmetric Algorithms Crack Times Asymmetric Encryption Public Key Cryptography Advantages Asymmetric Algorithm Disadvantages Asymmetric Algorithm Examples Key Exchange Symmetric versus Asymmetric Using the Algorithm Types Together Instructor Demonstration Hashing Common Hash Algorithms Birthday Attack Example of a Birthday Attack Generic Hash Demo Instructor Demonstration Security Issues in Hashing Hash Collisions MD5 Collision Creates Rogue Certificate Authority Hybrid Encryption Digital Signatures SSL/TLS SSL Connection Setup SSL Hybrid Encryption SSH IPSec - Network Layer Protection IPSec IPSec Public Key Infrastructure Quantum Cryptography Attack Vectors Network Attacks More Attacks (Cryptanalysis) Review Why Vulnerability Assessments? Overview What is a Vulnerability Assessment? Vulnerability Assessment Benefits of a Vulnerability Assessment What are Vulnerabilities? Security Vulnerability Life Cycle Compliance and Project Scoping The Project Overview Statement Project Overview Statement Assessing Current Network Concerns Vulnerabilities in Networks More Concerns Network Vulnerability Assessment Methodology Network Vulnerability Assessment Methodology Phase I: Data Collection Phase II: Interviews, Information Reviews, and Hands-On Investigation Phase III: Analysis Analysis cont. Risk Management Why Is Risk Management Difficult? Risk Analysis Objectives Putting Together the Team and Components What Is the Value of an Asset? Examples of Some Vulnerabilities that Are Not Always Obvious Categorizing Risks Some Examples of Types of Losses Different Approaches to Analysis Who Uses What? Qualitative Analysis Steps Quantitative Analysis ALE Values Uses ALE Example ARO Values and Their Meaning ALE Calculation Can a Purely Quantitative Analysis Be Accomplished? Comparing Cost and Benefit Countermeasure Criteria Calculating Cost/Benefit Cost of a Countermeasure Can You Get Rid of All Risk? Management?s Response to Identified Risks Liability of Actions Policy Review (Top-Down) Methodology Definitions Policy Types Policies with Different Goals Industry Best Practice Standards Components that Support the Security Policy Policy Contents When Critiquing a Policy Technical (Bottom-Up) Methodology Review Vulnerability Tools of the Trade Vulnerability Scanners Nessus SAINT ? Sample Report Tool: Retina Qualys Guard http://www.qualys.com/products/overview/ Tool: LANguard Microsoft Baseline Analyzer MBSA Scan Report Dealing with Assessment Results Patch Management Options Review Output Analysis and Reports Overview Staying Abreast: Security Alerts Vulnerability Research Sites Nessus SAINT SAINT Reports GFI Languard GFI Reports MBSA MBSA Reports Review Reconnaissance, Enumeration & Scanning Reconnaissance Overview Step One in the Hacking ?Life-Cycle? What Information is Gathered by the Hacker? Passive vs. Active Reconnaissance Footprinting Defined Social Access Social Engineering Techniques Social Networking Sites People Search Engines Internet Archive: The WayBack Machine Footprinting Tools Overview Maltego GUI Johnny.Ihackstuff.com Google (cont.) Domain Name Registration WHOIS Output DNS Databases Using Nslookup Traceroute Operation Web Server Info Tool: Netcraft Introduction to Port Scanning Which Services use Which Ports? Port Scan Tips Port Scans Shou

This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition. Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means: In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time. In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone. This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes: Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion Greater confidence, consistency and professionalism throughout the business development process Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions How to build value at all points in the customer's buying process through your knowledge, skills and structured approach Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity Overcome and avoid price-based objections, buying criteria and negotiation 1 Introduction and key principles of value-based selling Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles The main principles of value-based selling and how they benefit you and the customer How value-based selling differs from 'transactional' or 'price-based' selling The stages of the customer's buying cycle - how to identify and work through strategies for each stage The concept of structured and set-piece selling and proposing Presentation by participants: Personal sales improvement goals 2 Value-based selling strategies and skills What is value? How can one move away from a price-led agenda? How to survive and resist price pressure - six techniques A review of key competencies and skills needed for a value-based approach Strategies, case studies and examples with discussion and review Defining your initial value proposition and comparative advantage How best to established the right level of trust, rapport and credibility Planning and practice session: Strategy - mapping a value-based sales process. 3 Connecting skills Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call How to structure an effective first time sales call or meeting - the subtle differences that are important to master How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed Planning and practice session: Connecting - first meeting with a new contact 4 Consulting - building, developing and influencing client needs Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions 'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively Planning and practice session: Questioning skills 5 Convincing - presentation and persuading skills practice Substance and style - selecting the right tone and content to engage and enthuse your prospect Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition - by being convincing, compelling and credible when you present Professional and effective presentation skills - with personal coaching and practice sessions The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time Planning and practice session: Role-play in presenting your solution 6 Commitment Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia) Key negotiation skills around the closing process - getting to 'yes' Planning and practice session: Role-play in closing and negotiation skills 7 Assessed role-play - Final practice session Live role-plays There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course. Performance assessment - 'Dragon's Pitch' The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop. 8 Workshop summary and close Personal action plan and learning summary

Experiential Group Process. A playground for therapists to nurture the imagination, release inhibitions and mobilise therapeutic insights. Unlocking Our-Selves: The Seekers Experiential Group and Process Work with Bárbara Godoy A playground for therapists to nurture the imagination, release inhibitions and mobilise therapeutic insights “Supportive, thought-provoking, emancipating, grounding” Inspired by the most prominent world seekers from antiquity to date. This year’s programme will take us on a profound personal journey of enquiry by cultivating presence and activating aliveness in the group environment OPTION 1: Tuesday Evenings Group 6 pm to 7.15 pm Term 3: Eastern Mystics 17and 24 September 1, 8, 15, 22 and 29 October 5, 12, and 19 November OPTION 2:  Friday Lunchtime Group 12.30 pm to 1.45 pm Latin American Writers 20 and 27 September 4, 11, 18 and 25 October 1, 8, 15 and 22 November Venue: Online – Zoom - Fee: £300 (term) Bárbara Godoy M.A., Adv. Dip. Exi. Psy. Existential Psychotherapist Group Leader, Counsellour, Lecturer and Supervisor, MBACP & UKCP accredited, SEA Professional Member, Director of Therapy Harley StreetBárbara’s academic contributions in London since 2008 include lecturing and researching on the theory and practice of Phenomenological Existential Therapy on Doctorate, MA and professional courses at the School of Psychotherapy and Counselling Psychology, Regent’s University and the New School of Psychotherapy and Counselling directed by Emmy van Deurzen. Bárbara has facilitated and designed therapeutic Group Work since 1997. She brought her earliest workshop: “Experiences” to large groups in The Netherlands, Italy, France, UK and Argentina. These awareness-intensive processes are a legacy of the human potential movement (HPM) of the 1960s, with techniques such as AUM Meditation Marathons, Psychodrama, Bioenergetics and Primal Feelings work.

GRE Preparation - Verbal and Analytical Writing Course Overview: This course is designed to help learners prepare effectively for the GRE Verbal and Analytical Writing sections. Focusing on the key skills required for success in these areas, it equips learners with proven strategies to excel. By covering all aspects of verbal reasoning, reading comprehension, text completions, sentence equivalence, and analytical writing, the course provides in-depth preparation that leads to improved performance. Learners will develop their ability to analyse complex texts, improve their vocabulary, and refine their writing skills, essential for achieving a competitive GRE score. Course Description: The GRE Preparation - Verbal and Analytical Writing course provides comprehensive coverage of the verbal reasoning and writing sections of the GRE. It includes lessons on reading comprehension, the six critical question types, pivotal words, sentence structure, and writing techniques. The course utilises a variety of methods to strengthen analytical thinking, reading skills, and writing proficiency. Learners will acquire the tools to tackle both the Verbal and Analytical Writing sections effectively. Through structured content and engaging exercises, this course builds confidence and prepares individuals for the GRE with focused skill-building and practice. GRE Preparation - Verbal and Analytical Writing Curriculum: Module 01: Verbal Section – Orientation Module 02: Reading Comprehension Introduction Module 03: The Six Questions Module 04: Pivotal Words Module 05: The Three-Step Method Module 06: Text Completions Module 07: Sentence Equivalence Module 08: Writing (See full curriculum) Who is this course for? Individuals seeking to enhance their GRE score Professionals aiming to pursue graduate studies Beginners with an interest in GRE preparation Anyone looking to strengthen their verbal and writing skills for graduate-level tests Career Path Graduate school applicants Research assistants Academic advisors Educational consultants Policy analysts

Digital Product Management Course Overview: The Digital Product Management course is designed to provide learners with a comprehensive understanding of managing digital products throughout their lifecycle. Covering key areas such as market analysis, strategy development, and product marketing, this course equips learners with essential skills to succeed in the fast-paced digital landscape. It explores core concepts of product management, offering a thorough introduction to the tools and processes involved in delivering successful digital products. Learners will gain the knowledge necessary to effectively manage a digital product from conception to launch, ultimately enhancing their career prospects in digital product management. Course Description: This course dives deep into the intricacies of digital product management, beginning with the basics and progressing through advanced concepts. Learners will explore market research, customer analysis, and strategy formulation to ensure product success. Modules also cover the creation of product roadmaps, understanding different development methodologies, and the use of analytics to measure product performance. Legal considerations and marketing strategies are also key components, offering a well-rounded understanding of the product management process. By the end of the course, learners will have the expertise needed to manage a digital product from ideation to its eventual market entry and beyond. Digital Product Management Curriculum: Module 01: Basics of Digital Product Management Module 02: Understanding Market and Customers Module 03: Strategy Development Module 04: Roadmap Module 05: Development Methodologies Module 06: Analytics and Metrics Module 07: Marketing Module 08: Legal Aspects (See full curriculum) Who is this course for? Individuals seeking to build a career in digital product management. Professionals aiming to enhance their product management skills. Beginners with an interest in managing digital products or services. Those looking to transition into a digital-focused career. Career Path: Digital Product Manager Product Development Manager Digital Marketing Specialist Project Manager in Tech Companies Product Strategist E-commerce Manager

Interview Skills: Ace the Interview Course Overview: "Interview Skills: Ace the Interview" is a comprehensive course designed to equip learners with essential strategies and techniques to excel in job interviews. Through this course, learners will gain a deeper understanding of interview dynamics, including how to present themselves confidently, handle common and challenging questions, and leave a positive impression on potential employers. The course is tailored to provide clear, actionable advice that can be applied to interviews across various industries. Whether you are preparing for your first job interview or looking to refine your skills, this course offers valuable insights to ensure you stand out in the competitive job market. Course Description: This course covers key areas of interview preparation, including how to craft a compelling self-presentation, research the company, and effectively answer both standard and tough questions. Learners will explore strategies for handling behavioural questions, demonstrating relevant skills, and creating lasting positive impressions. Each module is designed to progressively build knowledge, offering practical approaches to navigating interviews with confidence. The course also addresses the critical aspect of salary negotiations and provides insights on how to respond to sensitive questions. By the end of the course, learners will have honed their interview skills and be well-prepared for success in their job search. Interview Skills: Ace the Interview Curriculum: Module 01: Introduction Module 02: The Warm Up Module 03: The Core Module 04: Let’s Talk About Money Module 05: General Instructions (See full curriculum) Who is this course for? Individuals seeking to improve their job interview performance. Professionals aiming to advance their career through better interview techniques. Beginners with an interest in understanding the interview process. Anyone looking to refine their approach to job interviews. Career Path: Job Seekers Recruitment Coordinators Career Coaches HR Assistants Interview Preparation Consultants