Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Course Overview Boost your career and stay relevant with the world’s most recognized Digital Marketing diploma. Continuously updated content means you’ll get cutting-edge digital marketing and soft skills, always. Learn Google Ads, social media marketing, SEO and much more. Become a certified digital marketing professional with DMI. Program learning outcomes and content: What Will I Learn? You will be armed with the know-how, the experience and the insights to be able to work and speak with authority in this fast-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. Who is the DMI Pro for? • Traditional Marketers or Marketing Executives who want to play a bigger, sharper game • Marketing Managers and Senior Management • Graduates with no plans to wait around • Small Business Owners who want to grow • Career Changers • Entrepreneurs who want to be more entrepreneurial • Whoever needs to create and apply a digital marketing strategy for their organisation Course Content: Introduction to Digital Marketing: What’s it all about? How do you reach customers? How can traditional and digital media work together? What’s the difference between inbound and outbound marketing? This module takes you through the basics, keeping things clear and actionable: • Principles of Digital Marketing • Digital Research • Developing Objectives • Cultural Research • Connecting with the Customer Social Media Marketing: Bring your brand story to life on all the right platforms. Learn how to grow and engage a community around your offering. Define your audience and give them more to care about. There is so much to ‘like’. • Key Social Platforms for Digital Marketing • Growing and Engaging an Audience • Developing Data-Driven Audience and Campaign Insights • Setting up a Social Media Experience for a Business • Creating and Optimising Social Media Campaigns Paid Search (PPC) using Google Ads: Develop Pay-Per Click skills using Google Ads, bid auctions and build your targeting strategy. Optimise campaigns, track conversions, and measure your ROI. • Fundamentals of Paid Search • Search Campaign Management • Paid Search Campaign Measurement • Paid Search Campaign Creation with Google Ads Email Marketing: Your email list is one of your most powerful assets. Learn how to manage and segment your data, test headlines and maximise open rates and ROI. We also cover marketing automation and the importance of data management regulations. • Email Marketing Fundamentals • Email Design • Testing and Optimising an Email Campaign • Tools and Strategy • Creating an Effective Email Campaign • Marketing Automation Analytics with Google Analytics: This module helps you unleash the capability of your data. Discover what your customer wants, likes, needs and does. Understand how they use your website, set up goals and monitor conversions. • Web Analytics Fundamentals • Creating and Configuring a Google Analytics Account • Monitoring Campaigns with Google Analytics Reports • Setting Goals with Google Analytics • Analysing and Recording Google Analytics Data • Using Google Analytics 4 Content Marketing: This module teaches you how to create content that speaks to people, at the right time and via the right channels. Understand what works for you by tracking and measuring performance. • Content Marketing Concepts and Strategy • Developing a Content Marketing Plan • Publishing and Distributing Content • Using Content Research to Find Opportunities • Creating and Curating Content • Metrics and Performance • Establishing Content Intent Search Engine Optimisation (SEO): Search Engine Optimisation is all about getting on that first Google page, staying top of the list and top of mind. Develop keyword strategies, understand the kind of content that attracts users, optimise rankings and then convert visitors to customers. • SEO Fundamentals • Keywords and SEO Content Plan • Measuring SEO Performance • Aligning SEO and Business Objectives • Optimise Organic Search Ranking Display and Video Advertising: Learn how to set up, manage and optimise your YouTube channel. Target, test and develop your use of the Google Display Network and get creative with visual formats. • Fundamentals of Display and Video Advertising • Google Display Network and Video Ad Formats • Creating and Managing a YouTube Channel • Creating Display and Video Campaigns • Targeting Display and Video Campaigns • Measurement and Optimisation • Reporting on Display Campaign Website Optimisation: What makes a winning website? This module gives you the skills to create a simple, well-designed, optimised WordPress site that not only looks good but also delivers for your business. • Web Design and Website Optimisation • Design Principles and Website Copy • Publishing a Basic Website • User-Centered Design and Website Optimisation • Website Metrics and Developing Insight Digital Marketing Strategy: Underneath your digital activity, you need solid objectives. This module helps you to build a clear vision of your strategy, and makes it actionable with budget, channel and media plans, KPIs and more. • Digital Strategy Fundamentals • Setting Strategy Objectives and KPIs • Digital Strategy Research • Developing a Creative Strategy • Executing a Digital Marketing Strategy • Communicating a Digital Marketing Strategy • Forecasting performance DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate
The “ISO 20000: 2018 Lead Auditor” course provides comprehensive training in the ISO 20000: 2018 standard and all its requirements from the Lead auditor’s point of view, as well as basic skills necessary to Lead audit activities. It’s a practical-oriented training that should be considered “a must” for every ISO 20000: 2018 Lead auditor. The interactive training program, complete with quizzes, will provide the necessary technical knowledge and understanding of all ISO 20000: 2018 requirements to implement the requirement of the standard and complete ISO 20000: 2018 audit . This ISO Lead auditor training should be taken by individual with interest in conducting internal as well as third part audits according ISO 20000: 2018 standards.
The “ISO 9001:2015 Lead Auditor” course provides comprehensive training in the ISO 9001:2015 standard and all its requirements from the auditor’s point of view, as well as basic skills necessary to complete an internal audit. It’s a practical-oriented training that should be considered “a must” for every ISO 9001 auditor. This intensive course is specifically designed to train corporate staff to serve as internal ISO 9001 auditors (as required by ISO 9001:2015 ). The interactive training program, complete with quizzes, will provide the necessary technical knowledge and understanding of all ISO 9001:2015 requirements to perform a complete ISO 9001 audit.
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The purpose of this course is to describe the principles and procedures of Hazard and Operability (HAZOP) Studies. HAZOP is a structured and systematic technique for examining a defined system, with the objective of: Identifying potential hazards in the system. The hazards involved may include both those essentially relevant only to the immediate area of the system and those with a much wider sphere of influence, e.g. some environmental hazards; Identifying potential operability problems with the system and in particular identifying causes of operational disturbances and production deviations likely to lead to nonconforming products. An important benefit of HAZOP studies is that the resulting knowledge, obtained by identifying potential hazards and operability problems in a structured and systematic manner, is of great assistance in determining appropriate remedial measures. The course is designed using the tools and techniques identified by IEC 61882:2016. LEARNING OUTCOMES By the end of this course you will understand how to: prepare for a HAZOP study meeting and programme – including defining the scope of the study and choosing the team choose nodes (parts of the drawings or operation for HAZOP study) estimate the programme requirements for the successful completion of a study use facilitation techniques to motivate the team and keep them on task avoid common problems encountered during study meetings, including challenging behaviours formulate the HAZOP study report fulfil the team leader’s role in implementing recommendations and managing the process FOR WHOM Anyone with experience of the HAZOP technique who is required to lead HAZOP studies Process safety engineers, loss prevention specialists, production engineers, process design engineers, project engineers, process programmers and instrument control engineers Risk Managers COURSE CONTENT Introduction to HAZOPWhat is a HAZOP?What are Hazards and Risk?Limitations of HAZOPsEssential Features of HAZOP Principles of examination Design representation Design requirements and design intent Applications of HAZOP Relation to other analysis toolsFailure Mode Effect AnalysisAs Low As Reasonably Practicable (ALARP)Fail Tree AnalysisEvent Tree Analysis HAZOP study limitations Risk identification studies during different system life cycle stagesConcept stageDevelopment stageRealization stageUtilization stageEnhancement stageRetirement stage The HAZOP study procedure Initiate the study Define scope and objectives Define roles and responsibilities Preparation Plan the study Collect data and documentation Establish guide words and deviations Examination Structure the examination Guidewords and Deviations Causes, Consequences and Safeguards Perform the examination Risk Ranking Documentation and follow up Establish method of recording Output of the study Record information Sign off the documentation Follow-up and responsibilities Case Study and practical application TRAINING METHODOLOGIES Presentation Case Study Individual Exercises Group Exercises DURATION: 4 Days (Examination on day 4)
The “ISO 30414:2018 Lead Auditor” course provides comprehensive training for participants to be able to: Understand to audit each and every ISO 30414:2018 guidelines; Identify measurement opportunities; diagnose HR financial and operational measures, Quantify HR department’s contribution to the overall bottom line, through solid, factual, and verifiable data and analyze toughest workforce decisions with easy-to-use mathematical formulas. Learn fundamental auditing skills;
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ISO 30401 sets requirements and provides guidelines for establishing, implementing, maintaining, reviewing and improving an effective management system for knowledge management in organizations. All the requirements of this standard are applicable to any organization, regardless of its type or size, or the products and services it provides. Knowledge management is the intentional process of defining, structuring, retaining, and sharing an organization’s employees’ knowledge and experience.