1946 RES courses in London

Overview When it comes to a complex decision-making process, we are always confronted with problems that require us to take an efficient decision. It involves prioritising our work, understanding the failure of the process and deciding how to resolve the issue. All these things require a realistic approach to problem-solving.  This course will enable us to learn how to be inventive, logical decision maker by understanding the principles behind critical thinking and the tools used to consistently identify and select the best decision among multiple alternatives.

Overview The development of effective and realistic business/financial models is a critical tool in today's value-driven organization. As shareholders are increasingly concerned with the value of their investments, organizations are continually driven to ensure the optimum use of resources. Using Excel®, the Business & Financial Modelling process provides an effective tool with which the potential outcomes of various strategic and tactical initiatives can be projected. This comprehensive five-day programme takes you through the modelling process from start to finish. It provides practical examples and applications of modelling for both strategic and tactical executives.

Overview Objectives Define brands and understand the opportunities and challenges facing them in highly competitive business landscapes Plan and craft a powerful brand positioning statement that reflects the brand's promise and the expectations of their most valued customers Build a strategic brand and track its growth and sustainability using researched processes Explore the elements of brand equity and the constituents of brand identity to build consistent and sustainable brands Identify various brand strategies to come up with sound actions aligned with the status of existing and new markets and products Master the process for conducting a full brand audit to evaluate brand performance and take remedial actions

Overview In this course you will learn to build a financial model by working in Excel and how to perform sensitivity analysis in Excel. You will also learn the formulas, functions and types of financial analysis to be an Excel power user. By attending this course, you will be able to effectively prepare and build financial models. Objectives Harness Excel's tools within a best practice framework Add flexibility to their models through the use of switches and flexible lookups Work efficiently with large data volumes Model debt effectively Approach modelling for tax, debt, pensions and disposals with confidence Build flexible charts and sensitivity analysis to aid the presentation of results Learn and apply Excel tools useful in financial forecasting Understand and design the layout of a flexible model Forecast financial statements of a public or private company Apply scenario analysis to the forecasted financial statements and prepare charts for data presentation

Overview Any business life is completely dependent on Sales and Marketing. It delivers a significant business benefit. Providing effective training in Sales and Marketing helps boost sales, increase profit, create a brand image and also improve customer satisfaction. This course has been designed to gain essential skills in Marketing and Sales, learn new sales techniques and how to reach the right audience at the right time. If there is a shortage of skills or resources within the business, you might want to provide this specially designed-training to help develop those skills.  This course will help review overall sales strategies and how marketing can contribute in order to achieve a desired positive outcome. It will set measurable objectives and standards within the team and will boost the confidence in their performance and achieve the objectives.  This course will discover various sales and marketing techniques and will provide the participants with more tools and techniques to increase individual and team sales. It will highlight all of the major components required to build good connections, know the consumer and their needs and gain commitment to a sale.

Overview Internet is the main source of marketing today and Digital Marketing along with Social Media Marketing helps the business to stay alive in the digital world. Earlier companies use to spend a lot of money on traditional ways of marketing and still, they were not able to reach global clients. With the existence of Digital marketing, they are able to break the barriers to reaching global clients. With the use of Social Media Marketing and Digital Marketing organisations are able to reach every corner of the world and also it is very cost-effective. Digital Marketing encompasses various channels like Search Engine Optimisation, Social Media Marketing like usage of Facebook, Facebook marketing, Ad Words, and Email Campaigns and is list is longer. All these tools are used to cover global marketing. No matter where you are located in the world, your product can reach clients anywhere in the world. This course will help develop innovative social media strategies, and to boost brand awareness with rich content. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.

Overview SEO help you define your most profitable focused audience and develop a bridge of communication that reach them directly, thereby positioning your product in the right and most efficient way. Using SEO skills targets increasing the number of visitors to a website and ensuring that the site appears high in ranking on the list of top page results returned by a search engine. SEO has become an increasingly sought-after skill for companies who want to keep track of their rankings in Google's organic search. To reach the customer nationally or internationally, SEO is the only way where we can reach a global market. It is very important to understand the techniques of SEO and how to use Digital Marketing in a more efficient way to reach every corner of the world.  This Specialized course will highlight the skills required to optimize website content for top SE Ranking. Through this course, you will learn the algorithms many search engines follow including Google Search. Specially designed with a lot of practical and live examples of advanced SEO techniques used by professionals you will gain a real-world skill to enhance your knowledge in Content Marketing, On-Off Page Optimization, followed by aligning SEO with overall business strategies. 

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