Harpenden

<p>Maximising the relationship and sales potential of each active account is key to the sustainability of any business relying on repeatable custom.</p><p>In this workshop we start by looking at key techniques for analysing the profitability and development opportunities for different clients before deciding upon the strategy and skills needed for moving the relationship to that of trusted adviser and partner.</p><p>By understanding and creating the need we can use our influencing skills to harness any sales development potential. By creating the habit of explaining our ideas in a way that also meets the need of the other party we help everybody make the right decisions for them.</p>This course will help participants:<ul><li>Assess the sales profitability and potential of existing key accounts</li><li>Prioritise where time and energy is directed for maximum profitability</li><li>Understand the key players in the decision making unit</li><li>Create a strategic plan for the development of each client target</li><li>Develop proactive sales consultancy skills</li><li>Learn advanced communication and influencing techniques</li></ul><section>
                    <h3>1 What makes an effective account manager?</h3><ul><li>The difference between order taking and account management</li><li>How do you define a key account in your business?</li><li>Why should existing customers remain with your company?</li><li>How do you compare to the competition?</li></ul> <h3>2 How do I prioritise my account management activity?</h3><ul><li>Use practical tools to help you assess revenue potential</li><li>Analyse the investment required versus the return on your time</li><li>Create a SWOT analysis on your clients - Strengths, Weaknesses, Opportunities &amp; Threats</li><li>Appreciate how this knowledge will improve your sales development</li></ul> <h3>3 Planning strategies for each account</h3><ul><li>Create a list of priority accounts and activities</li><li>Learn how to develop a long-term and sustainable relationship</li><li>Discover how they make their purchasing decisions</li><li>Research the make-up of the Decision Making Unit for each client</li></ul> <h3>4 Learning and utilising the six principles of influence</h3><ul><li>Learn the secrets these principles offer sales people</li><li>Discover how these principles will work for you</li><li>Create an influencing strategy for influencers within the client</li><li>Learn new habits of influence</li></ul> <h3>5 Proactive sales skills</h3><ul><li>Plan proactive sales meetings for key accounts</li><li>Set primary and secondary objectives for every touch point with the customer</li><li>Structure sales meetings for maximum effectiveness</li><li>Help the customer commit and achieve their objectives</li></ul> <h3>6 Putting it into practice</h3><ul><li>Discuss real scenarios to plan for putting these skills into practice</li><li>Share common issues with fellow sales people</li><li>Create a personal development plan</li></ul> 


                </section>

The In House Training Company

Account Manager

Account Management

Counselling Skills

Sales Management

Influencing Skills

Management Skills

Account management essentials (In-House)

<p>What do engineers and project managers need to know of finance? 'Nothing - leave it to the accountants!'</p><p>No, no, no! Engineers must be conversant with the terminology and statements that accountants use. Technical expertise in projects, service delivery, production or other areas can only really be harnessed if the managers understand the accounting and reporting that drives businesses.</p><p>This course gives the necessary understanding to project, production and technical managers. It develops their skills in understanding financial and management accounting.</p><p>Accountants may not always like it but a major part of their work is to be the 'servants of business' and to gather, compile and present your figures. So you must understand the figures - they belong to you, your processes or projects. There are many reasons for maintaining accurate accounts. This course focuses on the strategic issues (those over-used words) - what figures reveal about the drivers of business and what they reveal about the day-to-day issues that accountants bother you with. The course will enhance your understanding of finance and of the accounting issues which affect your projects, production and technical areas of business.</p>This course will help you:<ul><li>Understand the business world in figures - make sense of what the accountants are telling you</li><li>Appreciate what drives business - and how this affects your role in your part of the business</li><li>Relate your activities to the success of the business - through figures</li><li>Gain the skills to advance in management - financial awareness is a 'must have' if you are to progress in your career</li></ul><section>
                    <h3>1 What do accountants do?</h3><ul><li>The finance function, types of accountant, financial v management accounting and the treasury function</li><li>Understanding the role of the finance function and how the information you provide may be used</li></ul> <h3>2 The basic financial statements</h3><ul><li>Balance sheets and income statements (P&amp;L accounts)</li><li>What they are, what they contain and above all what they can reveal - how to read them</li><li>The accounting process - from transactions to financial statements</li><li>What underpins the statements - accounting systems and internal controls</li></ul> <h3>3 Why be in business - from a financial perspective</h3><ul><li>The driving forces behind financial information</li><li>Performance measures - profitability, asset utilisation, sales and throughput, managing capital expenditure</li></ul> <h3>4 Accounting rules - accounting standards</h3><ul><li>Accounting concepts and the accounting rules: accruals, 'going concern' - substance over form and other 'desirable qualities'</li><li>Accruals - why the timing of a transaction is so important to the finance function</li><li>Depreciation and amortisation - the concepts and practice</li><li>Accounting standards - the role of International Financial Reporting Standards</li></ul> <h3>5 Cash</h3><ul><li>The importance of cash flow - working capital management</li><li>Cash flow statements - monitoring overall cash flows</li><li>Raising cash - levels of borrowing, gearing</li><li>Spending cash - an outline of capital expenditure appraisal</li></ul> <h3>6 Budgeting</h3><ul><li>Why budget? - good and bad practice</li><li>Determining why budgets play a key role and should not be simply an annual ritual</li><li>Justifying your budgets - the link between the strategic plan and day-to-day budgeting - alignment of company culture</li><li>Budgets as motivators - the importance of the right culture</li><li>Techniques to improve budgeting - whether day-to-day or capital budgeting</li></ul> <h3>7 Costing</h3><ul><li>The type and detail of costing very much depends on your business - eg, manufacturing piston rings is quite different from the construction of a power plant</li><li>Issues with overhead allocation</li><li>Accounting for R&amp;D</li></ul> <h3>8 Reading financial statements</h3><ul><li>Annual financial statements - why they are produced, what's in them and what you should look for</li><li>Learning what a set of accounts reveals about a company's current situation, profitability and future prospects</li></ul> <h3>9 Performance measurement - analytical reviews and ratio analysis</h3><ul><li>ROI/ROCE</li><li>Profitability, margins and cost control</li><li>Sales - asset turnover</li><li>Efficiency (asset / stock turnover, debtor / creditor days)</li><li>'City' measures</li><li>Investment (interest / dividend cover, earnings per share, dividend yield)</li></ul> 


                </section>

Accounting & Finance

Business Accounting

Corporate Finance Level 1

Finance For Non Finance Managers

Financial Accounting

Practical Accounting

Finance for project managers and engineers (In-House)

<p>No-one in business will succeed if they are not financially literate - and no business will succeed without financially-literate people. This is the ideal programme for managers and others who don't have a financial qualification or background but who nonetheless need a greater understanding of the financial management disciplines essential to your organisation.</p>This course will give the participants a sound understanding of financial reports, measures and techniques to make them even more effective in their roles. It will enable participants to:<ul><li>Overcome the barrier of the accountants' strange language</li><li>Deal confidently with financial colleagues</li><li>Improve their understanding of your organisation's finance function</li><li>Radically improve their planning and budgeting skills</li><li>Be much more aware of the impact of their decisions on the profitability of your organisation</li><li>Enhance their role in the organisation</li><li>Boost their confidence and career development</li></ul><section>
                    <h3>1 Review of the principal financial statements</h3><ul><li>What each statement contains<ul><li>Outline</li><li>Detail</li></ul></li><li>Not just what the statements contain but what they mean</li><li>Balance sheets and P&amp;L accounts (income statements)</li><li>Cash flow statements</li><li>Detailed terminology and interpretation</li><li>Types of fixed asset - tangible, etc.</li><li>Working capital, equity, gearing</li></ul> <h3>2 The 'rules' - Accounting Standards, concepts and conventions</h3><ul><li>Fundamental or 'bedrock' accounting concepts</li><li>Detailed accounting concepts and conventions</li><li>What depreciation means</li><li>The importance of stock, inventory and work in progress values</li><li>Accounting policies that most affect reporting and results</li><li>The importance of accounting standards and IFRS</li></ul> <h3>3 Where the figures come from</h3><ul><li>Accounting records</li><li>Assets / liabilities, Income / expenditure</li><li>General / nominal ledgers</li><li>Need for internal controls</li><li>'Sarbox' and related issues</li></ul> <h3>4 Managing the budget process</h3><ul><li>Have clear objectives, remit, responsibilities and time schedule</li><li>The business plan</li><li>Links with corporate strategy</li><li>The budget cycle</li><li>Links with company culture</li><li>Budgeting methods<ul><li>'New' budgeting</li><li>Zero-based budgets</li></ul></li><li>Reviewing budgets</li><li>Responding to the figures</li><li>The need for appropriate accounting and reporting systems</li></ul> <h3>5 What are costs? How to account for them</h3><ul><li>Cost definitions</li><li>Full / absorption costing</li><li>Overheads - overhead allocation or absorption</li><li>Activity based costing</li><li>Marginal costing / break-even - use in planning</li></ul> <h3>6 Who does what? A review of what different types of accountant do</h3><ul><li>Financial accounting</li><li>Management accounting</li><li>Treasury function</li><li>Activities and terms</li></ul> <h3>7 How the statements can be interpreted</h3><ul><li>What published accounts contain</li><li>Analytical review (ratio analysis)</li><li>Return on capital employed, margins and profitability</li><li>Making assets work - asset turnover</li><li>Fixed assets, debtor, stock turnover</li><li>Responding to figures</li><li>EBIT, EBITEDIA, eps and other analysts' measure</li></ul> <h3>8 Other key issues</h3><ul><li>Creative accounting</li><li>Accounting for groups</li><li>Intangible assets - brand names</li><li>Company valuations</li><li>Fixed assets / leased assets / off-balance sheet finance</li></ul> 


                </section>

Finance Cert & Exam Prep

Finance for the non-accountant (In-House)

<p>The 'golden rule' of negotiation is simple - don't!</p><p>But life's rarely that simple and very often we do have to negotiate, particularly if we want to win the business and especially if we want to win it on our terms.</p><p>Such negotiations are crucial. We need to prepare for them. We need a strategy, and the skills to execute it.</p><p>Does your team have a structured approach? Is it flawlessly executed, every time? Or is there room for improvement?</p><p>This programme will help them master the six fundamentals of closing better business:</p><p>Manage all these elements well and you will win more business, more profitably.</p>This course will help participants:<ul><li>Negotiate from a position of partnership, not competition</li><li>Deal more effectively and profitably with price objections</li><li>Identify and practise successful sales negotiating skills</li><li>Identify strengths and weaknesses as a sales negotiator</li><li>Understand different types of buyer behaviour</li><li>Learn to recognise negotiating tactics and stances</li><li>Apply a new and proven structure to their business negotiations</li><li>Identify and adapt for different behavioural styles</li><li>Be alert to unconscious (non-verbal) communication</li><li>Prepare and present a proposal at a final business negotiation stage</li><li>Project confidence and exercise assertiveness in all sales negotiations</li></ul><section>
                    <h3>1 Planning for successful business negotiations</h3>This session introduces the concept of business negotiation and looks at its importance in the context of the participants' roles and activities. It briefly examines why we negotiate and the dynamics involved.<p><em>Session highlights:</em></p><ul><li>What kind of a negotiator are you?</li><li>Negotiation skills self-assessment and best practice</li><li>How to establish roles and responsibilities for both parties</li><li>How to identify and set objectives for both buyer and seller</li><li>How to research and establish the other person's position (business negotiation stance)</li></ul> <h3>2 How to structure your negotiations</h3>This module presents an eight-step framework or structure for use in negotiations and considers how best to prepare and plan your negotiations within the context of a supplier/customer relationship or business cycle. It also includes a brief review of legal responsibilities and what constitutes a 'deal'.<p><em>Session highlights:</em></p><ul><li>Learn and apply a formal structure to use when negotiating</li><li>How to establish short- and longer-term objectives and opportunities</li><li>How best to plan, prepare and co-ordinate a major business negotiation meeting, or on-going negotiations</li><li>Understanding of basic legal and organisational requirements</li></ul> <h3>3 Verbal negotiation skills</h3>This session examines the human and communication dynamics inherent in any negotiation situation. It emphasises the importance of professional skills in preparing for a negotiation by identifying needs, wants and requirements accurately and by qualifying the competitive and organisational influences present.<p><em>Session highlights:</em></p><ul><li>How to fully 'qualify' the other party's needs, requirements and constraints during the negotiation process by using advanced questioning and listening skills</li><li>How to pre-empt negotiation objections by promoting and gaining commitment to options, benefits, value and solutions</li><li>How best to propose and suggest ideas, using drawing-out skills</li></ul> <h3>4 Non-verbal negotiation skills</h3>This module highlights how different personal styles, corporate cultures and organisation positions can influence events, and demonstrates practical methods for dealing with and controlling these factors. It also examines key principles of body language and non-verbal communication in a practical way.<p><em>Session highlights:</em></p><ul><li>Gaining rapport and influencing unconsciously</li><li>Understanding the importance of non-verbal communication; reading other people's meaning and communicating effectively as a result</li><li>Ensure that non-verbal behaviour is fully utilised and observed to create maximum impact and monitor progress (eg, buying signals)</li><li>Recognising that business negotiations are precisely structured and agreements gained incrementally</li></ul> <h3>5 Proposing and 'packaging'</h3>This session highlights how best to present and package your proposal. It looks at how to pre-empt the need for negotiating by creating minor-options and 'bargaining' points, as well as how to manage the expectations and perceptions of the customer or buyer.<p><em>Session highlights:</em></p><ul><li>How to identify the key variables that can be negotiated</li><li>The power and use of 'authority' within your negotiations</li><li>How to structure and present your proposal, ideas or quotation to best effect</li><li>The importance of when and how to identify and influence buyer's objections</li></ul> <h3>6 Dealing with price</h3>This module highlights how to best present and package price within your proposal or negotiation. In most cases, price has more to do with psychology than affordability and preparation and careful handling are essential.<p><em>Session highlights:</em></p><ul><li>The three reasons that people will pay your asking price</li><li>How to set price in a competitive market</li><li>The key differences between selling and negotiating</li><li>Ten ways to present price more effectively and persuasively</li></ul> <h3>7 Getting to 'Yes': tactics and strategies</h3>There are many different tactics and strategies common to successful negotiators. This session looks at those that are most appropriate to the participants' own personal styles and situations. The importance of 'follow-through' is also explained and how to deal with protracted or 'stale-mate' business negotiations.<p><em>Session highlights:</em></p><ul><li>How to negotiate price and reduce discounting early in the process</li><li>How to recognise negotiating tactics and strategies in your customer or supplier</li><li>Key strategies, techniques and tactics to use in negotiation</li><li>The importance of follow-through and watching the details</li><li>How to deal with stalled business negotiations or competitor 'lock-out'</li></ul> <h3>8 Case studies and review</h3>This session examines a number of different situations and participants discuss ways to approach each. This will allow learning to be consolidated and applied in a very practical way. There will also be a chance to have individual points raised in a question and answer session.<p><em>Session highlights:</em></p><ul><li>Case studies</li><li>Question and answer</li><li>Planning worksheet</li><li>Negotiation 'toolkit' and check-list</li></ul> <h3>9 Personal action plans</h3><em>Session highlights:</em><ul><li>Identify the most important personal learning points from the programme</li><li>Highlight specific actions and goals</li><li>Flag topics for future personal development and improvement</li></ul> 


                </section>

Negotiation Skills

Meeting Skills

Business Communication Skills

Negotiation

Presentation Skills

Advanced sales negotiation skills (In-House)

<p>The aim of this course is to expose the commercial context within which technical work is carried out. It is to allow technical staff to understand how they fit into a larger picture, why they may be asked to undertake tasks that may not appear to be technical and the impact their interactions have within the commercial context.</p><p>The scope of the programme includes:</p><p>The course emphasises the collaborative nature of delivery and the need to offer value to customers.</p>The principal training objectives for this programme are to help participants:<ul><li>Understand why technical roles are broader than we might assume</li><li>Appreciate the importance of, and the need to support, sales</li><li>Value the idea of <em>'Good Enough'</em></li><li>Recognise what can affect profitability</li><li>Realise the future needs protecting</li></ul><section>
                    <br /><h3>1 Introduction</h3><br /><br /><ul><li><em>(Course sponsor)</em></li><li>Why this programme has been developed</li><li>Review of participants' needs and objectives</li></ul><br /><br /><br /><h3>2 That's not my job!</h3><br /><br /><ul><li>How we see our own role in work</li><li>How other people see our role</li><li>Stakeholders: who are they and why do they matter?</li><li>The organisational backdrop</li><li>What is my role really?</li></ul><br /><br /><br /><br /><h3>3 Sales and marketing</h3><br /><br /><ul><li>Where does the money come from?</li><li>Where do we find customers?</li><li>The sales process</li><li>One-off sales versus repeat business</li><li>Customer/supplier relationships</li><li>What something costs versus what the customer will pay</li><li>The value chain</li></ul><br /><br /><br /><br /><h3>4 Estimating</h3><br /><br /><ul><li>Purpose of estimates</li><li>The problem with precision</li><li>Five estimating techniques</li></ul><br /><br /><br /><br /><h3>5 Change control</h3><br /><br /><ul><li>Can you just do this for me?</li><li>When being helpful leads to bankruptcy</li><li>How to deal with change requests</li></ul><br /><br /><br /><br /><h3>6 Risk management</h3><br /><br /><ul><li>Risk in projects</li><li>Risk in operations</li><li>Categories of risk</li></ul><br /><br /><br /><br /><h3>7 The value of intellectual property</h3><br /><br /><ul><li>Issues with sharing information</li><li>Commercial in confidence</li><li>Non-disclosure agreements</li></ul><br /><br /><br /><br /><h3>8 Course review and action planning</h3><br /><br /><ul><li><em>(Course sponsor present)</em></li><li>Identify actions to be implemented individually</li><li>What actions should be implemented to improve working with non-technical people?</li><li>Conclusion</li></ul><br />


                </section>

Online Course Marketing

Design & Technology Courses (DT)

Professional Skills Course (PSC)

Trainers Course

Teaching & Training

Commercial awareness for technical people (In-House)

<p>Where should management effort be directed? In controlling costs and ensuring proper engineering in live projects? - yes, of course, but true cost control comes by understanding, eliminating and minimising risk prior to a business committing any funds. This course studies the stages required for practical financial and business appraisals of projects and capital expenditure.</p>This course has two primary objectives:<ul><li>To impart the knowledge and skills required to ensure as risk-free as possible expenditure of that scarce resource, cash - the investors', governments' or shareholders' money must not be squandered</li><li>To improve the quality of the appraisal process in the widest sense - demonstrating how the process of project and capital expenditure appraisal can be used to dramatically improve cost control and deliver as risk-free as possible expenditure</li></ul><p>As a result of the course, participants will be able to:</p><ul><li>Understand the economics of appraisal</li><li>Be in control of their projects from the start</li><li>Understand the economics of their projects - and devise the most appropriate mode</li><li>Carry out sensitivity analysis and identify risk</li><li>Improve their methods of appraisal and approach</li><li>Focus on the risk areas and take out risk and control costs before they over-run</li></ul><p>The benefits of attending this course will be demonstrable from day one. Thorough appraisals and risk assessment follow through to success in project management and detailed cost control and project management.</p><section>
                    <h3>1 Introduction</h3><ul><li>Why appraise?</li><li>Taking risk out of investment</li><li>The short- and long-term results of not appraising business expenditure</li></ul> <h3>2 Developing an appraisal process</h3><ul><li>The process - overall and stage-by-stage objectives</li><li>Understand business and technical risks</li><li>Manage resources and time</li><li>Do you invest enough time and effort at this stage?</li><li>Take out the risks - control costs before you are committed to contracts and action</li><li>Checklists</li></ul> <h3>3 Appraisal arithmetic</h3><ul><li>Review of the arithmetic of appraisal<ul><li>The time value of money</li><li>The effects of different interest or required rates</li><li>The effects of inflation (or deflation) in prices and costs</li></ul></li><li>Understanding the economics of appraisal is essential</li></ul> <h3>4 Appraisal measures</h3><ul><li>Meaning and use of appraisal measures</li><li>Identifying the most appropriate measures for your particular business</li><li>Payback</li><li>Discounted cash flow measures - NPV and IRR</li><li>Other measures - FW, AW, Profitability Index</li><li>The meaning of the measures and their application in practice</li></ul> <h3>5 Cost benefit analysis</h3><ul><li>The effect on decision-making of more intangible benefits</li><li>Cost benefit analysis</li><li>Ensuring costs are genuine</li><li>Measuring intangible benefits</li><li>Environmental issues</li><li>Consideration of intangible benefits in the appraisal decision-making process</li></ul> <h3>6 Developing appropriate models</h3><ul><li>Developing models - examples of spreadsheet models and measures for many different situations</li><li>Modelling investment opportunities - summarising outcomes</li><li>Sensitivity analysis - identifying, quantifying and taking out risk</li></ul> <h3>7 Developing an appraisal process</h3><ul><li>The process - managing risk from the outset</li><li>Using the process in risk management, negotiating and project management</li><li>Take out risk by thoroughly knowing your project - developing your own process</li></ul> 


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Financial Modelling & Analysis

Project Risk Management

Project Finance

Financial Risk Management

Project appraisal and risk management (In-House)

<p>This highly practical one-day workshop has been designed specifically to help maximise sales where customers make contact by telephone.</p><p>When customers contact us direct they have clearly already considered the possibility that they might buy from us, but we're still only half-way to making a sale. Unless we fully understand their needs and make it easy for them to buy, we may not secure the business.</p><p>This workshop concentrates on the telephone skills and techniques needed to achieve the most positive outcome in any inbound customer call. A combination of excellent customer service skills and savvy sales awareness techniques will increase our chances of a successful outcome for both parties.</p><p>The programme features the unique INBOUND model, to help remember the key principles for effective inbound telephone sales:</p><p><b>I</b>nitial impressions</p><p><b>N</b>eeds of the customer</p><p><b>B</b>ring them with you</p><p><b>O</b>pen up the conversation</p><p><b>U</b>nderstand the triggers</p><p><b>N</b>arrow down the solutions</p><p><b>D</b>ecision time!</p><p>The programme also covers how to deal with difficult calls and challenging people - after all, every complaint is a sales opportunity!</p>This programme will help participants:<ul><li>Create the perfect interaction with any customer making contact by telephone</li><li>Make every call count</li><li>Build rapport quickly in any situation</li><li>Handle difficult calls and challenging people</li><li>Create sustainable and profitable relationships</li><li>Increase your sales conversions</li></ul><section>
                    <h3>1 The inbound sales process</h3><ul><li>Each customer who contacts us will be at a different stage of the sales process. Some might be making general enquiries whilst others will be ready to commit, having made most of their decisions already. Sales and customer service people need to be ready to find out the stage the customer has reached before helping them to make the right decision for them</li></ul> <h3>2 Engaging with the customer</h3><ul><li>Having clarified where the customer is on their journey to making a purchasing decision, our next responsibility is to create and build a trusting relationship on both sides. This involves establishing rapport quickly to ease the communication process, thus enabling smooth transactions, both now and in the future</li></ul> <h3>3 Questioning and listening skills for gathering information</h3><ul><li>Developing these skills requires practice so that the communication becomes natural for the customer. This helps the customer to feel comfortable with us and work with us towards an effective solution. We discuss different types of question and how to use high-gain questions to uncover key information. Active listening will ensure that we can really help customers get what they need</li></ul> <h3>4 Overcoming objections and excuses</h3><ul><li>If we have followed the process properly and really understood the customer, then there should no further objections or barriers to completing the transaction. The reality is that there will still be the occasional issue that needs clarifying, so we need to prepare for possible objections and questions that customers might have. This includes probing objections so that we fully understand the customer's perspective before constructing suitable responses or solutions</li></ul> <h3>5 Gaining commitment and ending the call</h3><ul><li>Customers want to gain a solution to the issue they are facing and the sooner we can help them achieve that the better. Guiding the customer and helping them to believe in their own decision is part of our role. This section is dedicated to getting commitment all the way along the process, not just at the close</li></ul> <h3>6 Dealing with difficult and challenging situations</h3><ul><li>The realisation that everybody is different, with different personality types, different ways of looking at the world and different goals, is key to understanding sales. With this is mind we discuss these differences and how we adapt our approach to ease communication and maintain trust and understanding</li></ul> <h3>7 Action plans</h3><ul><li>Course summary and presentation of action plans</li></ul> 


                </section>

Dealing With Difficult Customers

Telesales

Telephone sales - inbound (In-House)

<p>Are your sales people too stressed, running on adrenalin, perhaps driving towards burnout, struggling to reach targets? Wouldn't you rather they delivered consistently good performance, sustainable over longer periods of time, with less stress (for both them and you)? This uniquely empowering workshop will help your team develop naturally high levels of focus, energy and motivation. They will attain a sense of grounded euphoria, giving them a very distinct and ethical edge in selling.</p><p>A one-day programme, it gives salespeople an introduction to the 'Natural Superheroes' concepts and resources, tools and techniques, to help them improve their sales performance - realising greater sales potential, developing deeper and more profitable client relationships, winning more business.</p>Through this experience, sales teams gain:<ul><li>Information about profiling clients to instantly understand more about their deepest drives and true needs so they can be genuinely met and, where possible, exceeded</li><li>Insights into deep, honest and very 'real' reasons for sales procrastination - participants are given specific workable strategies they can easily apply to overcome sales resistance, by tapping their natural motivational styles</li><li>An understanding of communicating at the very highest levels with different people so they truly understand your sales message and have a significantly more positive sales experience</li><li>A realisation of their very specific natural sales talents as individuals and as a team</li><li>A deeper level of experience and understanding of what specifically drives their own behaviour and the behaviour of their clients - these unique insights explain not only how but exactly why people behave the way they do</li><li>An experience of what it takes to be unshakeable under pressure and manage the sales processes and relationships to a positive outcome for all</li><li>Brand-new insights into working with and handling difficult people across all levels of authority</li><li>An understanding of the pitfalls and the psychological traps we set ourselves which cause unnecessary stress, anxiety and frustration on a daily basis and, in turn, limit our sales performance</li><li>Access to very simple and practical tools that massively increase self-awareness, engender accountability and responsibility and develop emotional sales mastery</li></ul><section>
                    <h3>1 Introducing 'Natural Superheroes' for sales</h3><ul><li>What is a 'Natural Superhero'?</li><li>Defining emotional intelligence in the context of sales and why it is so important</li><li>Knowing yourself - why most people don't know themselves at all and how we can understand exactly what drives our behaviour for the purpose of improving sales performance specifically</li><li>Knowing exactly why others, and specifically clients and team members, behave the way they do - understanding the real motives behind people's good and bad behaviour in a sales meeting</li><li>Simple steps to freeing yourself of any anxiety, pressure and false sense of limitation when selling</li><li>Being yourself in sales - why this is not as easy as it sounds but how you can make it effortless</li><li>How to take control of achieving the sales performance you really need and want for yourself and others</li><li>Strategies that raise your self-awareness, increase an authentic and sustainable sense of self-confidence, in difficult situations and in moments of crisis</li></ul> <h3>2 Understanding yourself, your team members and your customers - using the Enneagram</h3><ul><li>Introducing the Enneagram and why it is so valuable to sales people and their clients</li><li>Exploring the 9 types of motivational drives and why people have different reasons for buying from you</li><li>Core types and wings - understanding the influence of other motivations either side of the core Enneagram type</li><li>How to confirm the profile of your client - using celebrities from the world of politics, cinema, sports - we explore how to identify each type - what are their core drives, why have they arisen and how can we use these insights to help you in improving your sales performance</li><li>The 3 levels of behaviour within your personal profile and that of your clients</li><li>Lookalike Enneagram types - mistaken identities - how to avoid these traps when profiling your clients and your team</li><li>How to communicate effectively in a sales environment with each of the different Enneagram types - communication strategies for positive impact on morale, performance and, ultimately, sales results</li><li>How to interpret and make use of the results of your online personal profile - participants complete an online profile before the event and have the opportunity to analyse their results with a view to improving their sales performance</li><li>How sales teams sabotage their own performance and that of other people within the team - and how to stop it</li><li>Uncovering your particular edge in a sales role - what unconsciously trips you up as a sales person?</li><li>How the Enneagram helps us in sustaining a truly great sales performance over time</li></ul> <h3>3 Why positive thinking alone doesn't work in sales</h3><ul><li>Why 'PMA' does not stand for positive mental attitude when selling - learn its alternative meaning that can serve you even more effectively in a sales role</li><li>3 steps and exercises that naturally increase PMA</li><li>The value of making unconscious thinking conscious and how to do this without any pain or discomfort in a sales meeting</li><li>Why each Enneagram type has a different experience of PMA in terms of their outward behaviour and how to know when you are maximising your sales performance</li></ul> <h3>4 Measuring success</h3><ul><li>How to measure the development of your individual profile as a sales person</li><li>Development planning and review</li><li>Into the future - how to continue your Natural Superhero development</li></ul> 


                </section>

Coaching Skills

Professional Selling Skills (PSS)

Master Your Emotions

Life Coaching

Life Coach Training

Sales superheros (In-House)

<p>This workshop will help you create, develop and close business opportunities using a consultative approach and a value-based (not price-led) proposition.</p><p>Value-based selling means working the way your customer wants to buy, not how you want to sell. It also means:</p><p>In a transactional sale the customer knows the answer without help from a salesperson (or cannot see why they should choose you), or is prepared to stay with what they have. Customer decision criteria are price and convenience and customers resent time spent with (new) salespeople, mainly because the salesperson adds little or nothing to what the customer already has and just wastes time.</p><p>In a consultative or value-based sale, by contrast, the customer doesn't know the answer already. The salesperson must take the role of an advisor, not just a 'product promoter'. Customers demand expertise, advice and customisation during the sales process. Often customers insist on multiple meetings with salespeople and others to develop advantages that you can bring and reduce the perceived risk of changing. In this way the salesperson often adds more value than the product or service alone.</p>This very practical workshop will help you use proven strategies and tactics to build, manage and successfully close sustainable business opportunities using a consultative approach and a value-based (not price-led) proposition. This includes:<ul><li>Increased impact of your new sales conversations, presentations and proposals - leading to faster decisions and increased conversion</li><li>Greater confidence, consistency and professionalism throughout the business development process</li><li>Enhanced sales questioning skills and techniques, leading to better, faster and more accurate development of customer needs, problems, value and expectations</li><li>Improve your people, communication, influence and persuasion skills when approaching, consulting or presenting your services and solutions</li><li>How to build value at all points in the customer's buying process through your knowledge, skills and structured approach</li><li>Proven ways to gain additional business and referrals from existing customers and contacts, through direct approach and lead generation</li><li>Being better able differentiate your firm, your solutions, track-record and expertise clearly and accurately with tailored value statements for each stage and for each opportunity</li><li>Overcome and avoid price-based objections, buying criteria and negotiation</li></ul><section>
                    <h3>1 Introduction and key principles of value-based selling</h3><ul><li>Introduction and review of pre-course questionnaires - KPIs, personal learning objectives and key principles</li><li>The main principles of value-based selling and how they benefit you and the customer</li><li>How value-based selling differs from 'transactional' or 'price-based' selling</li><li>The stages of the customer's buying cycle - how to identify and work through strategies for each stage</li><li>The concept of structured and set-piece selling and proposing</li><li><em>Presentation by participants:</em> Personal sales improvement goals</li></ul> <h3>2 Value-based selling strategies and skills</h3><ul><li>What is value? How can one move away from a price-led agenda?</li><li>How to survive and resist price pressure - six techniques</li><li>A review of key competencies and skills needed for a value-based approach</li><li>Strategies, case studies and examples with discussion and review</li><li>Defining your initial value proposition and comparative advantage</li><li>How best to established the right level of trust, rapport and credibility</li><li><em>Planning and practice session:</em> Strategy - mapping a value-based sales process.</li></ul> <h3>3 Connecting skills</h3><ul><li>Research before the meeting and the first few minutes - ways to gain instant rapport and setting the foundation for a successful outcome in a first sales call</li><li>How to structure an effective first time sales call or meeting - the subtle differences that are important to master</li><li>How best to differentiate your solutions and build credibility and enthusiasm early or at the start of the buying process</li><li>Overcoming initial buying resistance and relaxing the prospect; gaining rapport, opening the meeting: PBC (purpose-benefit-check) and gaining agreement to proceed</li><li><em>Planning and practice session: </em>Connecting - first meeting with a new contact</li></ul> <h3>4 Consulting - building, developing and influencing client needs</h3><ul><li>Understanding the power of high-impact and third-level questions to influence people based around specific needs and solutions</li><li>The importance of body language and other personal communication dynamics when asking questions; empathic listening, run-on questions, drawing out skills, summarising, etc</li><li>Creating a 'disturb' approach to creating needs and opportunities and positioning your solutions</li><li>Using proven advanced sales questioning techniques with greater skill: Outcome, SPIN and qualification questions</li><li>'Decision-making criteria' - tools to help you develop the relevant criteria with the customer and in doing so progress your sales opportunities more effectively</li><li><em>Planning and practice session: Questioning skills</em></li></ul> <h3>5 Convincing - presentation and persuading skills practice</h3><ul><li>Substance and style - selecting the right tone and content to engage and enthuse your prospect</li><li>Compelling benefits and reducing perceived risk - key messages to deliver</li><li>Helping the customer choose your proposition - by being convincing, compelling and credible when you present</li><li>Professional and effective presentation skills - with personal coaching and practice sessions</li><li>The keys of influence and persuasion and the keys to convincing a new customer to choose you for the first time</li><li><em>Planning and practice session:</em> Role-play in presenting your solution</li></ul> <h3>6 Commitment</h3><ul><li>Knowing when and how to close for commitment to the next stage in your sales process, plus ways to ask for commitment professionally and effectively</li><li>How to isolate, prioritise and answer objections and concerns more openly and accurately, using a consultative not a confrontational approach</li><li>Deal more effectively and profitably with price objections and reduce buyer's remorse (which can lead to an 'I want to think about it' reaction and cause delay and inertia)</li><li>Key negotiation skills around the closing process - getting to 'yes'</li><li><em>Planning and practice session:</em> Role-play in closing and negotiation skills</li></ul> <h3>7 Assessed role-play - Final practice session</h3><em>Live role-plays</em><ul><li>There is an option for external participants to be brought in to the live training workshop to take-part in the final assessed role-play or assist with other sessions run during the course.</li></ul><p><em>Performance assessment - 'Dragon's Pitch'</em></p><ul><li>The final afternoon of the course is an assessed role-play using a prepared scenario and external 'CEO'. The assessment criteria will be agreed prior to the workshop.</li></ul> <h3>8 Workshop summary and close</h3><ul><li>Personal action plan and learning summary</li></ul> 


                </section>

Coaching & Consulting Business

Value-based selling (In-House)

Motherwell

The Power Within Training & Development Ltd

Self-Leadership & Executive Development Course

<p>ð Unlock the Secrets of Online Success with Internet Profit Course! ð</p><p>Are you ready to embark on a journey towards financial freedom and digital prosperity? Welcome to Internet Profit, the ultimate course designed to empower you with the knowledge and skills needed to thrive in the ever-evolving landscape of online entrepreneurship. ð</p><p>In today's interconnected world, the internet has become the ultimate marketplace, offering boundless opportunities for those who know how to leverage its power effectively. Whether you're a seasoned entrepreneur looking to expand your online presence or a novice eager to dip your toes into the world of e-commerce, Internet Profit is your gateway to success.</p><p> </p><p>ð¡ <strong>Why Internet Profit?</strong></p><p>Internet Profit isn't just another course - it's a comprehensive roadmap to online profitability. Our carefully curated curriculum covers everything from the fundamentals of digital marketing to advanced strategies for maximizing your online revenue streams. Through a combination of engaging lectures, practical exercises, and real-world case studies, you'll gain invaluable insights into the inner workings of the digital economy.</p><p>By enrolling in Internet Profit, you'll learn how to:</p><p>ð¹ Develop a winning online business strategy ð¹ Harness the power of social media to attract and engage customers ð¹ Optimize your website for maximum visibility and conversion ð¹ Navigate the intricacies of online advertising and SEO ð¹ Monetize your passion and turn it into a sustainable online venture</p><p>With expert guidance from industry leaders and hands-on support from our dedicated instructors, you'll gain the confidence and expertise needed to thrive in today's competitive online marketplace.</p><p> </p><p>ð¼ <strong>Who is this for?</strong></p><p>Internet Profit is perfect for anyone who dreams of turning their passion into profit in the digital realm. Whether you're a budding entrepreneur, a small business owner, or an aspiring influencer, this course will equip you with the tools and strategies you need to succeed. No prior experience is required - just a willingness to learn and a drive to succeed.</p><p> </p><p>ð£ï¸ <strong>Career Path</strong></p><p>The skills and knowledge you'll gain from Internet Profit can open doors to a wide range of exciting career opportunities in the digital space. From launching your own e-commerce empire to becoming a sought-after digital marketing consultant, the possibilities are endless. Whether you're looking to start your own business or climb the corporate ladder, Internet Profit will provide you with the skills and confidence to take your career to new heights.</p><p> </p><p>ð <strong>FAQs</strong></p><p><strong>Q: Is Internet Profit suitable for beginners?</strong> A: Absolutely! Internet Profit is designed to cater to students of all skill levels, from beginners to seasoned professionals. Our comprehensive curriculum covers everything you need to know to succeed in the world of online entrepreneurship.</p><p><strong>Q: How long does it take to complete the course?</strong> A: The duration of the course varies depending on your individual pace and schedule. However, most students complete the program within a few weeks to a few months.</p><p><strong>Q: Will I receive a certificate upon completion?</strong> A: Yes, upon successfully completing the Internet Profit course, you will receive a certificate of achievement that you can proudly showcase to potential employers or clients.</p><p><strong>Q: What kind of support is available to students?</strong> A: We understand that learning can sometimes be challenging, which is why we offer dedicated support to all our students. From online forums and community discussions to one-on-one mentorship sessions, we're here to help you every step of the way.</p><p>Don't let the digital revolution pass you by - join Internet Profit today and unlock your full potential in the world of online entrepreneurship! ðð°</p><div><div><div><h3>
Course Curriculum</h3><div><div><h4>
Curriculum</h4><div><div><ul><li><div>
<span></span><h5>
Curriculum</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 1-Internet Profits System</h4><div><div><ul><li><div>
<span></span><h5>
Internet Profits System</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 2-Application</h4><div><div><ul><li><div>
<span></span><h5>
Application</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 3-The Current State of The Economy</h4><div><div><ul><li><div>
<span></span><h5>
The Current State of The Economy</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 4-Why we choose you</h4><div><div><ul><li><div>
<span></span><h5>
Why we choose you</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 5-The Three Step Plan</h4><div><div><ul><li><div>
<span></span><h5>
The Three Step Plan</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 6-List and Blog</h4><div><div><ul><li><div>
<span></span><h5>
List and Blog</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 7-The Second Step</h4><div><div><ul><li><div>
<span></span><h5>
The Second Step</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 8-Giving Freebies</h4><div><div><ul><li><div>
<span></span><h5>
Giving Freebies</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 9-Step Three</h4><div><div><ul><li><div>
<span></span><h5>
Step Three</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 10-Self Will</h4><div><div><ul><li><div>
<span></span><h5>
Self Will</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div></div></div></div></div>

ð Unlock the Secrets of Online Success with Internet Profit Course! ð
Are you ready to embark on a journey towards financial freedom and digital prosperity? Welcome to Internet Profit, the ultimate course designed to empower you with the knowledge and skills needed to thrive in the ever-evolving landscape of online entrepreneurship. ð
In today's interconnected world, the internet has become the ultimate marketplace, offering boundless opportunities for those who know how to leverage its power effectively. Whether you're a seasoned entrepreneur looking to expand your online presence or a novice eager to dip your toes into the world of e-commerce, Internet Profit is your gateway to success.
 
ð¡ Why Internet Profit?
Internet Profit isn't just another course - it's a comprehensive roadmap to online profitability. Our carefully curated curriculum covers everything from the fundamentals of digital marketing to advanced strategies for maximizing your online revenue streams. Through a combination of engaging lectures, practical exercises, and real-world case studies, you'll gain invaluable insights into the inner workings of the digital economy.
By enrolling in Internet Profit, you'll learn how to:
ð¹ Develop a winning online business strategy ð¹ Harness the power of social media to attract and engage customers ð¹ Optimize your website for maximum visibility and conversion ð¹ Navigate the intricacies of online advertising and SEO ð¹ Monetize your passion and turn it into a sustainable online venture
With expert guidance from industry leaders and hands-on support from our dedicated instructors, you'll gain the confidence and expertise needed to thrive in today's competitive online marketplace.
 
ð¼ Who is this for?
Internet Profit is perfect for anyone who dreams of turning their passion into profit in the digital realm. Whether you're a budding entrepreneur, a small business owner, or an aspiring influencer, this course will equip you with the tools and strategies you need to succeed. No prior experience is required - just a willingness to learn and a drive to succeed.
 
ð£ï¸ Career Path
The skills and knowledge you'll gain from Internet Profit can open doors to a wide range of exciting career opportunities in the digital space. From launching your own e-commerce empire to becoming a sought-after digital marketing consultant, the possibilities are endless. Whether you're looking to start your own business or climb the corporate ladder, Internet Profit will provide you with the skills and confidence to take your career to new heights.
 
ð FAQs
Q: Is Internet Profit suitable for beginners? A: Absolutely! Internet Profit is designed to cater to students of all skill levels, from beginners to seasoned professionals. Our comprehensive curriculum covers everything you need to know to succeed in the world of online entrepreneurship.
Q: How long does it take to complete the course? A: The duration of the course varies depending on your individual pace and schedule. However, most students complete the program within a few weeks to a few months.
Q: Will I receive a certificate upon completion? A: Yes, upon successfully completing the Internet Profit course, you will receive a certificate of achievement that you can proudly showcase to potential employers or clients.
Q: What kind of support is available to students? A: We understand that learning can sometimes be challenging, which is why we offer dedicated support to all our students. From online forums and community discussions to one-on-one mentorship sessions, we're here to help you every step of the way.
Don't let the digital revolution pass you by - join Internet Profit today and unlock your full potential in the world of online entrepreneurship! ðð°

Course Curriculum
Curriculum
Curriculum

00:00
Module 1-Internet Profits System
Internet Profits System

00:00
Module 2-Application
Application

00:00
Module 3-The Current State of The Economy
The Current State of The Economy

00:00
Module 4-Why we choose you
Why we choose you

00:00
Module 5-The Three Step Plan
The Three Step Plan

00:00
Module 6-List and Blog
List and Blog

00:00
Module 7-The Second Step
The Second Step

00:00
Module 8-Giving Freebies
Giving Freebies

00:00
Module 9-Step Three
Step Three

00:00
Module 10-Self Will
Self Will

00:00

Compete High

Online Course Creation

Online Business

Internet Marketing

Internet Profit

General Admission

<div><div><div><div><div><div><div><div><div><div><div><div><p>ð Unlock Your Potential with the Insta Profit Membership Program! ð</p><p>Are you ready to turn your Instagram presence into a powerhouse of PROFIT? Introducing the game-changing Insta Profit Membership Program - your ultimate guide to transforming your online presence into a thriving business!</p><p> </p><p><strong>ð What's Inside the Insta Profit Membership Program? ð</strong></p><p>ð¥ Module 1: Mastering Instagram Marketing Dive deep into the secrets of Instagram marketing and discover the strategies that top influencers and successful entrepreneurs use to build a massive following and convert followers into customers.</p><p>ð Module 2: Content that Converts Learn the art of creating scroll-stopping content that not only captivates your audience but also drives engagement and sales. From eye-catching visuals to compelling captions - we've got you covered!</p><p>ð° Module 3: Monetizing Your Influence Uncover multiple streams of income on Instagram, from sponsored posts to affiliate marketing. We'll guide you step-by-step on how to leverage your influence and turn your passion into a profitable online business.</p><p>ð Module 4: Growth Hacking Techniques Supercharge your Instagram growth with cutting-edge techniques and strategies. Say goodbye to slow organic growth and hello to a rapidly expanding follower base!</p><p> </p><p><strong>ð Exclusive Benefits of the Insta Profit Membership Program:</strong></p><p>1ï¸â£ Monthly Live Q&amp;A Sessions Get direct access to industry experts who will answer your burning questions and provide personalized advice on how to maximize your Instagram success.</p><p>2ï¸â£ Private Community Join a supportive community of like-minded individuals who are on the same journey as you. Share your wins, seek advice, and network with fellow Insta Profit Members.</p><p>3ï¸â£ Bonus Resources and Tools Gain access to exclusive tools, templates, and resources that will give you the edge in the competitive world of Instagram marketing.</p><p> </p><p><strong>ð Ready to Join the Insta Profit Movement? ð</strong></p><p>Seize this opportunity to take your Instagram game to the next level and start seeing real financial returns. The Insta Profit Membership Program is your ticket to unlocking the full potential of your online presence.</p><p> </p><p>Don't miss out on this transformative opportunity. Enroll now and start your journey towards Insta profitability!</p><p> </p><p>Turn your passion into profit with Insta Profit Membership Program - because your Instagram success story starts here! ðð°</p></div></div></div><div><div><p> </p><div></div><div></div></div></div></div></div></div></div></div><p> </p></div></div></div></div><div></div><div><div><div><h3>
Course Curriculum</h3></div></div></div>

ð Unlock Your Potential with the Insta Profit Membership Program! ð
Are you ready to turn your Instagram presence into a powerhouse of PROFIT? Introducing the game-changing Insta Profit Membership Program - your ultimate guide to transforming your online presence into a thriving business!
 
ð What's Inside the Insta Profit Membership Program? ð
ð¥ Module 1: Mastering Instagram Marketing Dive deep into the secrets of Instagram marketing and discover the strategies that top influencers and successful entrepreneurs use to build a massive following and convert followers into customers.
ð Module 2: Content that Converts Learn the art of creating scroll-stopping content that not only captivates your audience but also drives engagement and sales. From eye-catching visuals to compelling captions - we've got you covered!
ð° Module 3: Monetizing Your Influence Uncover multiple streams of income on Instagram, from sponsored posts to affiliate marketing. We'll guide you step-by-step on how to leverage your influence and turn your passion into a profitable online business.
ð Module 4: Growth Hacking Techniques Supercharge your Instagram growth with cutting-edge techniques and strategies. Say goodbye to slow organic growth and hello to a rapidly expanding follower base!
 
ð Exclusive Benefits of the Insta Profit Membership Program:
1ï¸â£ Monthly Live Q&A Sessions Get direct access to industry experts who will answer your burning questions and provide personalized advice on how to maximize your Instagram success.
2ï¸â£ Private Community Join a supportive community of like-minded individuals who are on the same journey as you. Share your wins, seek advice, and network with fellow Insta Profit Members.
3ï¸â£ Bonus Resources and Tools Gain access to exclusive tools, templates, and resources that will give you the edge in the competitive world of Instagram marketing.
 
ð Ready to Join the Insta Profit Movement? ð
Seize this opportunity to take your Instagram game to the next level and start seeing real financial returns. The Insta Profit Membership Program is your ticket to unlocking the full potential of your online presence.
 
Don't miss out on this transformative opportunity. Enroll now and start your journey towards Insta profitability!
 
Turn your passion into profit with Insta Profit Membership Program - because your Instagram success story starts here! ðð°
 
 

Course Curriculum

Instagram Marketing

Insta Profit Membership Program

<p dir="ltr" id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Whetstone Communications, in association with comms2point0, is delighted to bring your another free webinar to support your learning and development.</em></p><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><em fr-original-style="" style="box-sizing: border-box;">Our aim is to boost interest in using evidence and improve levels of data literacy among not-for-profit communicators.</em></span></p><p dir="ltr" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><span style="color: rgb(0, 0, 0); box-sizing: border-box;" fr-original-style="color:#000000;"><em fr-original-style="" style="box-sizing: border-box;">For this session we&#39;re delighted to be welcoming&nbsp;</em></span><em fr-original-style="" style="box-sizing: border-box;">Laurel Smithson, Communications Manager (Humanitarian and Strategic) and colleagues from Hertfordshire County Council.&nbsp;</em></p><p style="color: rgb(34, 34, 34); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(34, 34, 34);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Session Outline</strong></p><p style="color: rgb(34, 34, 34); font-size: var(--font-size); box-sizing: border-box;" id="isPasted" fr-original-style=" color: rgb(34, 34, 34);">As many organisations face ever-decreasing budgets, comms professionals are increasingly asked to do more with less, or even cut some activity.&nbsp;&nbsp;</p><p style="color: rgb(34, 34, 34); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(34, 34, 34);">Hertfordshire County Council last year found itself with just a small budget to do deliver its annual residents&rsquo; survey &ndash; a vital tool that underpins much of its work. It also ensures it remains accountable to our residents and informs work across the organisation.</p><p style="color: rgb(34, 34, 34); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(34, 34, 34);">It had to find a way to deliver it in-house, but delivering results that surpassed expectations.&nbsp;</p><p style="color: rgb(34, 34, 34); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(34, 34, 34);"> </p><p style="color: rgb(34, 34, 34); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(34, 34, 34);">This session aims to equip you and your colleagues with the skills and knowledge to produce your own in-house survey, including:&nbsp;</p><p style="color: rgb(34, 34, 34); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(34, 34, 34);">&middot;&nbsp; &nbsp; &nbsp; The how and the what (what questions).&nbsp;</p><p style="color: rgb(34, 34, 34); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(34, 34, 34);">&middot;&nbsp; &nbsp; &nbsp; Understanding weighting and benchmarking.&nbsp;</p><p style="color: rgb(34, 34, 34); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(34, 34, 34);">&middot;&nbsp; &nbsp; &nbsp; How to publicise the survey to drive up responses.&nbsp;</p><p style="color: rgb(34, 34, 34); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(34, 34, 34);">&middot;&nbsp; &nbsp; &nbsp; How to share the results of the survey.&nbsp;</p><p style="color: rgb(34, 34, 34); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(34, 34, 34);">&nbsp;</p><p style="color: rgb(34, 34, 34); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(34, 34, 34);"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who should attend?</strong></p><p style="color: rgb(34, 34, 34); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(34, 34, 34);">*People working in local government communications</p><p style="color: rgb(34, 34, 34); font-size: var(--font-size); box-sizing: border-box;" fr-original-style=" color: rgb(34, 34, 34);">* Anyone in the public or not for profit sector with responsibility for running or promoting stakeholder surveys.</p>

Whetstone Communications, in association with comms2point0, is delighted to bring your another free webinar to support your learning and development.
Our aim is to boost interest in using evidence and improve levels of data literacy among not-for-profit communicators.
For this session we're delighted to be welcoming Shelley Rawlings, Strategic Communications and Campaigns Lead at Buckinghamshire Council. 
Session Outline
Shelley and colleagues scooped the first ever Best Use of Data award at the 2023 UnAwards  for a campaign that delivered a tangible benefit for some of Buckinghamshire’s most vulnerable residents. 
The Helping Hand campaign supported Buckinghamshire residents to get the support and advice they needed from the council and local partners.
Using data to really understand the target audience, and drawing on specialist colleagues, Shelley achieved a 240% increase in alternative fuel applications, a 59% increase in applying for EBSS, and over 2,000 payments made.
Judges commented on the “hugely impressive and efficient campaign”, which made full use of internal and external data and in-house expertise. “What really impresses is the way she personally embraced the power of data to deliver real-world results in an efficient way.”
In this session Shelley will talk about her approach, give some tips for others looking to take a more data informed approach, and answer your questions.
Who should attend?
People working in local government and not for profit communications
Data owners in organisations keen to understand how they can support effective communications campaigns

Alex Waddington

Communication

Digital Communication

Public Relations (PR)

Data Analysis

Government

Whetstone Communications and comms2point0 are pleased to bring you the Data Bites series of free webinars. Our aim is to boost interest and levels of data literacy among not-for-profit communicators.

[Data Bites for Comms Pros] Award-winning numbers: Using data for a great cost of living campaign

<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></strong></strong></p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Real Estate Financial Modelling School (5 days)</strong></strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">The Real Estate Financial Modelling School is an intensive week meticulously designed to teach the best practices to create flexible and robust cash flows in Excel.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">This week long CPD accredited training is ideal for those Real Estate professionals, who are looking to bolster the DCF modelling skills. This course covers Real Estate Investment, Development, Finance &amp; Risk.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">The school combines three of our courses:</p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Real Estate Analyst</li><li value="2" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Real Estate Investor</li><li value="3" style="font-size: 16px; box-sizing: border-box;" fr-original-style="font-size: 16px;">Real Estate Modelling Masterclass</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">All of the courses are interlinked to give you a full understanding of the subject using Excel.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">On this course you will&hellip;</strong></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Implement cash flows in excel throughout the whole week.</li><li value="2" fr-original-style="" style="box-sizing: border-box;">In the first two days you will learn how to develop rent functions and net operating income. We will show you how to value and appraise property investments and analyse the results.</li><li value="3" fr-original-style="" style="box-sizing: border-box;">On the third and fourth day you will learn how to model and analyse development projects using both residuals and cash flow methods. It will show you how to interrogate and compare alternative return metrics such as profit-equity multiples, profit and cost, net present value, worth and internal rate of return. Additionally you will cover how to model cash flow from different sector office, retail and leisure.</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Finally on the fifth day debt structures will be covered as well as joint ventures and partnership financing. You will also learn how to implement the full spectrum of the risk analysis from sensitivity to Monte Carlo.</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who will benefit from this school?</strong></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Real Estate professionals at any level with exposure to real estate financial models on a frequent basis</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Junior or new Real Estate Analysts who would like to start building their own real estate models quickly, rather than relying solely on coaching from existing team members</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Mid-level to senior Real Estate Analysts</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Real Estate Managers who would like to gain an understanding of the dynamics of debt and financial return fluctuations in more detail</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Property industry modellers who would like to be fully proficient in building complex financial models</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Course Outline</strong></strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Day One</strong></strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Real Estate Analyst I</em></em></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Know how to build a property asset cash flow, analyse geared, and un-geared IRRs.</em></em></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Term &amp; Reversion and Layer Method Valuation (Intro to Excel)</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Equivalent Yield (Solver, Scenario and Goal Seek functions)</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Single-Let Discounted Cash Flow</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Cash Flow inputs (Rents, Yields, Growth Rates, Target Returns)</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Analysis and use of date series</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Internal Rate of Return (IRR) and Net Present Value (NPV)</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Comparing Value, Price and Worth</li><li value="8" fr-original-style="" style="box-sizing: border-box;">Adding borrowing and analysing geared returns</li><li value="9" fr-original-style="" style="box-sizing: border-box;">Introducing Rent Reviews and other &lsquo;events&rsquo; into cash flows</li><li value="10" fr-original-style="" style="box-sizing: border-box;">The &lsquo;Rent Function&rsquo; concept and Logic functions (IF,OR,AND)</li><li value="11" fr-original-style="" style="box-sizing: border-box;">Sensitivity analysis</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Day Two</strong></strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Real Estate Analyst II</em></em></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Know how to build a multi-let property cash flow and apply the concepts on a hypothetical case study.</em></em></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">The &lsquo;Rent Function&rsquo; and Multi-let cash flows</li><li value="2" fr-original-style="" style="box-sizing: border-box;">The &lsquo;date problem&rsquo; and assumptions in property asset cash flows</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Reducing the rent function, intermediate calculations and modelling theory</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Modelling lease expiries, break clauses, voids, and upward only covenants</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Incorporating time-varying rental growth rates</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Analysing multi-let cash flows to see if the leases are sufficiently diversified</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Further IRR analysis (XIRR, MIRR)</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Day Three</strong></strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Real Estate Investor I</em></em></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Modelling international variations in real estate income streams i.e. Includes indexation patterns, rent caps, discounts / premiums to indexation, rent free periods, as well as how to deal with costs during vacancy</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Modelling sector variations in real estate income streams i.e. Office versus industrial, retail &amp; leisure</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Further senior debt covenants</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Advance Rent Function techniques to manage feature rich lease structures</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Day Four</strong></strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Real Estate Investor II</em></em></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Introduction to development appraisals</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Residual models, site and profit calculations</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Development cash flows versus Investment cash flows</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Introduction to straight line versus S-curve costing</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Phased asset sales in development appraisals</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Discounting development cash flows</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Complimentary return metrics for development appraisals</li><li value="8" fr-original-style="" style="box-sizing: border-box;">Introduction to development finance</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Day Five</strong></strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;"><em fr-original-style="" style="box-sizing: border-box;">Real Estate Modelling Masterclass</em></em></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Mezzanine debt modelling</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Joint Venture structures between developers and lender/equity partners</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Promote and profit share structure calculations</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Advance project cash flows with mezzanine debts</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Key Real Estate and investment risks, risk adjustment of exit yields</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Sensitivity and Scenario Analysis</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Monte Carlo Analysis</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Included in the Course</strong></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">CPD Accredited Certificate &amp; LinkedIn Proficiency Badge</li><li value="2" id="isPasted" fr-original-style="" style="box-sizing: border-box;">Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Course Files</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Post Course Support - Two Months of Questions &amp; Answers, and One year of support is available for an additional fee</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">For more information about the Real Estate Financial Modelling School such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">E - s.musgrave@bayfieldtraining.com</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">T - 01223 517851</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">W - <a href="https://www.bayfieldtraining.com/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.bayfieldtraining.com/" data-airgap-id="125" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">www.bayfieldtraining.com</a></p>



Real Estate Financial Modelling School (5 days)
The Real Estate Financial Modelling School is an intensive week meticulously designed to teach the best practices to create flexible and robust cash flows in Excel.
This week long CPD accredited training is ideal for those Real Estate professionals, who are looking to bolster the DCF modelling skills. This course covers Real Estate Investment, Development, Finance & Risk.
The school combines three of our courses:
Real Estate Analyst
Real Estate Investor
Real Estate Modelling Masterclass


All of the courses are interlinked to give you a full understanding of the subject using Excel.


On this course you will…
Implement cash flows in excel throughout the whole week.
In the first two days you will learn how to develop rent functions and net operating income. We will show you how to value and appraise property investments and analyse the results.
On the third and fourth day you will learn how to model and analyse development projects using both residuals and cash flow methods. It will show you how to interrogate and compare alternative return metrics such as profit-equity multiples, profit and cost, net present value, worth and internal rate of return. Additionally you will cover how to model cash flow from different sector office, retail and leisure.
Finally on the fifth day debt structures will be covered as well as joint ventures and partnership financing. You will also learn how to implement the full spectrum of the risk analysis from sensitivity to Monte Carlo.


Who will benefit from this school?
Real Estate professionals at any level with exposure to real estate financial models on a frequent basis
Junior or new Real Estate Analysts who would like to start building their own real estate models quickly, rather than relying solely on coaching from existing team members
Mid-level to senior Real Estate Analysts
Real Estate Managers who would like to gain an understanding of the dynamics of debt and financial return fluctuations in more detail
Property industry modellers who would like to be fully proficient in building complex financial models


Course Outline
Day One
Real Estate Analyst I
Know how to build a property asset cash flow, analyse geared, and un-geared IRRs.
Term & Reversion and Layer Method Valuation (Intro to Excel)
Equivalent Yield (Solver, Scenario and Goal Seek functions)
Single-Let Discounted Cash Flow
Cash Flow inputs (Rents, Yields, Growth Rates, Target Returns)
Analysis and use of date series
Internal Rate of Return (IRR) and Net Present Value (NPV)
Comparing Value, Price and Worth
Adding borrowing and analysing geared returns
Introducing Rent Reviews and other ‘events’ into cash flows
The ‘Rent Function’ concept and Logic functions (IF,OR,AND)
Sensitivity analysis


Day Two
Real Estate Analyst II
Know how to build a multi-let property cash flow and apply the concepts on a hypothetical case study.
The ‘Rent Function’ and Multi-let cash flows
The ‘date problem’ and assumptions in property asset cash flows
Reducing the rent function, intermediate calculations and modelling theory
Modelling lease expiries, break clauses, voids, and upward only covenants
Incorporating time-varying rental growth rates
Analysing multi-let cash flows to see if the leases are sufficiently diversified
Further IRR analysis (XIRR, MIRR)


Day Three
Real Estate Investor I
Modelling international variations in real estate income streams i.e. Includes indexation patterns, rent caps, discounts / premiums to indexation, rent free periods, as well as how to deal with costs during vacancy
Modelling sector variations in real estate income streams i.e. Office versus industrial, retail & leisure
Further senior debt covenants
Advance Rent Function techniques to manage feature rich lease structures


Day Four
Real Estate Investor II
Introduction to development appraisals
Residual models, site and profit calculations
Development cash flows versus Investment cash flows
Introduction to straight line versus S-curve costing
Phased asset sales in development appraisals
Discounting development cash flows
Complimentary return metrics for development appraisals
Introduction to development finance


Day Five
Real Estate Modelling Masterclass
Mezzanine debt modelling
Joint Venture structures between developers and lender/equity partners
Promote and profit share structure calculations
Advance project cash flows with mezzanine debts
Key Real Estate and investment risks, risk adjustment of exit yields
Sensitivity and Scenario Analysis
Monte Carlo Analysis


Included in the Course
CPD Accredited Certificate & LinkedIn Proficiency Badge
Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee
Course Files
Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers, and One year of support is available for an additional fee


For more information about the Real Estate Financial Modelling School such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

Bayfield Training

Real Estate Finance

Microsoft Excel

Professional Development

Continuous Professional Development (CPD)

This week long CPD accredited training is ideal for those Real Estate professionals, who are looking to bolster the DCF modelling skills. This course covers Real Estate Investment, Development, Finance & Risk.

Real Estate Financial Modelling School

<p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Real Estate Development cash flows require greater skill and flexibility from Analysts, and an ability to work with simultaneously with project partners. Value add and opportunistic property investments are complex both in their initial scope and their cash flow projections.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">This course will show delegates how to appraise projects in Excel, incorporate and communicate updates as they happen and ultimately understand how to convert an opportunistic property investment into a core asset that can be sold on.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Residual models (profit &amp; site) are demonstrated first to illustrate the main components of any scheme and the traditional methods of evaluation such as profit on cost ratio, rental yield and interest cover. Development cash flows are then constructed in detail looking in particular at phased income as well as fixed, variable and incidental construction costs and their impact on the net cash flow. Additional performance metrics are calculated including geared IRR and return on equity.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">Development financing can be trickier than straightforward senior debt investment financing. This is because finance is often required in stages. The brought forward carried forward method demonstrated on the course, is the easiest way to deal with programmed debt drawdown functions and rolled-up interest.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">The assessment of project specific risk is arguably much more important in development schemes. Sensitivity analysis and scenario analysis are covered in the final section of the course.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">On this course you will&hellip;</strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Learn how to calculate land and profit residuals</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Learn how to structure a full development cash flow, including phased sales, S-curve and straight line cost functions</li><li value="3" fr-original-style="" style="box-sizing: border-box;">You will be taught how to find maximum bidding prices for site development and building refurbishments</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Understanding development financing considerations and learn how to optimise financing</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Analyse financial and project completion risks</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Employ best practice and find solutions to common modelling problems</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who will benefit from this course?</strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Developers</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Surveyors</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Real Estate professionals at any level with exposure to real estate financial models on a frequent basis</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Fund managers</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Asset managers</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Land managers</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Planning managers</li><li value="8" fr-original-style="" style="box-sizing: border-box;">Lenders</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Course Outline</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Day One</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Learn how to build a discounted cash flow, analyse returns and understand the components of development models</strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Gross versus Net Yields, calculating Net Development Value (NDV)</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Profit residual, with and without financing</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Site residual, how to calculate profit without knowing your costs.</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Introducing financing to site residual calculations</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Purchase price and acquisition costs</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Phased Sales, marketing and disposal costs</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Modelling construction costs using straight line basis, fixed costs, variable costs, incidental costs and construction fees</li><li value="8" fr-original-style="" style="box-sizing: border-box;">Professional fees</li><li value="9" fr-original-style="" style="box-sizing: border-box;">Income and expenditure project functions</li><li value="10" fr-original-style="" style="box-sizing: border-box;">Logic functions, logic tables and array formulae</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Day Two</strong></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Learn how to build a detailed property development project cash flow, add financing and perform risk analysis on commercial development projects</strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Multiple IRRs, competing projects, scoping and linear programming, maximising performance</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Return metrics: Equity profit ratio (EPR), Costs paid out of proceeds (POP), Profit on cost ratio (PCR)</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Alternative site calculation, Net present value (NPV),</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Modelling construction costs using S-curve , variable costs, incidental costs and construction fees</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Switching between scenarios</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Introduction to Development financing, Pari Passu versus Equity First Financing</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Debt scheduling: brought forward and carried forward method</li><li value="8" fr-original-style="" style="box-sizing: border-box;">Consideration of the impact of development finance interest, fees and covenants</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Included in the Course</strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">CPD Accredited Certificate &amp; LinkedIn Proficiency Badge</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Course Files</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Post Course Support - Two Months of Questions &amp; Answers, and One year of support is available for an additional fee</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">For more information about the Real Estate Developer such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">E - s.musgrave@bayfieldtraining.com</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">T - 01223 517851</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">W - <a href="https://www.bayfieldtraining.com/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.bayfieldtraining.com/" data-airgap-id="125" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">www.bayfieldtraining.com</a></p>



Real Estate Development cash flows require greater skill and flexibility from Analysts, and an ability to work with simultaneously with project partners. Value add and opportunistic property investments are complex both in their initial scope and their cash flow projections.
This course will show delegates how to appraise projects in Excel, incorporate and communicate updates as they happen and ultimately understand how to convert an opportunistic property investment into a core asset that can be sold on.
Residual models (profit & site) are demonstrated first to illustrate the main components of any scheme and the traditional methods of evaluation such as profit on cost ratio, rental yield and interest cover. Development cash flows are then constructed in detail looking in particular at phased income as well as fixed, variable and incidental construction costs and their impact on the net cash flow. Additional performance metrics are calculated including geared IRR and return on equity.
Development financing can be trickier than straightforward senior debt investment financing. This is because finance is often required in stages. The brought forward carried forward method demonstrated on the course, is the easiest way to deal with programmed debt drawdown functions and rolled-up interest.
The assessment of project specific risk is arguably much more important in development schemes. Sensitivity analysis and scenario analysis are covered in the final section of the course.


On this course you will…
Learn how to calculate land and profit residuals
Learn how to structure a full development cash flow, including phased sales, S-curve and straight line cost functions
You will be taught how to find maximum bidding prices for site development and building refurbishments
Understanding development financing considerations and learn how to optimise financing
Analyse financial and project completion risks
Employ best practice and find solutions to common modelling problems


Who will benefit from this course?
Developers
Surveyors
Real Estate professionals at any level with exposure to real estate financial models on a frequent basis
Fund managers
Asset managers
Land managers
Planning managers
Lenders


Course Outline
Day One
Learn how to build a discounted cash flow, analyse returns and understand the components of development models
Gross versus Net Yields, calculating Net Development Value (NDV)
Profit residual, with and without financing
Site residual, how to calculate profit without knowing your costs.
Introducing financing to site residual calculations
Purchase price and acquisition costs
Phased Sales, marketing and disposal costs
Modelling construction costs using straight line basis, fixed costs, variable costs, incidental costs and construction fees
Professional fees
Income and expenditure project functions
Logic functions, logic tables and array formulae


Day Two
Learn how to build a detailed property development project cash flow, add financing and perform risk analysis on commercial development projects
Multiple IRRs, competing projects, scoping and linear programming, maximising performance
Return metrics: Equity profit ratio (EPR), Costs paid out of proceeds (POP), Profit on cost ratio (PCR)
Alternative site calculation, Net present value (NPV),
Modelling construction costs using S-curve , variable costs, incidental costs and construction fees
Switching between scenarios
Introduction to Development financing, Pari Passu versus Equity First Financing
Debt scheduling: brought forward and carried forward method
Consideration of the impact of development finance interest, fees and covenants


Included in the Course
CPD Accredited Certificate & LinkedIn Proficiency Badge
Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee
Course Files
Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers, and One year of support is available for an additional fee


For more information about the Real Estate Developer such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

Financial Modelling

This course will show delegates how to appraise projects in Excel, incorporate and communicate updates as they happen and ultimately understand how to convert an opportunistic property investment into a core asset that can be sold on.

Real Estate Developer (Development Cash Flow Modelling in Excel)

Whether you're a business owner, manager, or simply someone looking to enhance your financial literacy, this course will empower you to make informed financial decisions and contribute to your organization's growth and profitability. Join us and unlock the secrets of gross profit and net profit!

Study Academy

Understanding gross profit and net profit

<h2 id="isPasted" fr-original-style="" style="box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></h2><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">This advanced financial modelling course will benefit Real Estate Professionals looking to develop their financial modelling skills to the next level. This course is intended to the most ambitious modellers in the property industry who would like to be fully proficient in building complex real estate models.</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">On this course you will...</strong></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Understand how the application and use of Structured Finance products in Real Estate</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Learn how to introduce several tranches of debt in a development project</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Understand how to model different parties to a project</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Create Joint Venture structures between Developers, Lenders and Equity Partners</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Learn advanced modelling techniques to analyse underlying asset risk</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Understand how underlying asset risk impacts return to all parties to a project</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Who will benefit from this course?</strong></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Real Estate professionals from a mid to senior level with exposure to Real Estate financial models</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Mid-level to senior Real Estate Analysts who would like to advance their financial modelling skills in areas such as development, portfolio analysis, and risk analysis</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Real Estate Investors who would like to expand their knowledge and understanding of Real Estate cash flow models to an advanced level</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Course Outline</strong></strong>:</p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">Mezzanine debt modelling</li><li value="2" fr-original-style="" style="box-sizing: border-box;">Joint Venture structures between developers and lender/equity partners</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Promote and profit share structure calculations</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Advanced project cash flows with mezzanine debts</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Key Real Estate and investment risks, risk adjustment of exit yields</li><li value="6" fr-original-style="" style="box-sizing: border-box;">Sensitivity and Scenario Analysis</li><li value="7" fr-original-style="" style="box-sizing: border-box;">Monte Carlo Analysis</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;"><strong fr-original-style="" style="font-weight: 700; box-sizing: border-box;">Included in the Course</strong></strong></p><ul fr-original-style="" style="box-sizing: border-box;"><li value="1" fr-original-style="" style="box-sizing: border-box;">CPD Accredited Certificate &amp; LinkedIn Proficiency Badge</li><li value="2" id="isPasted" fr-original-style="" style="box-sizing: border-box;">Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee</li><li value="3" fr-original-style="" style="box-sizing: border-box;">Course Files</li><li value="4" fr-original-style="" style="box-sizing: border-box;">Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)</li><li value="5" fr-original-style="" style="box-sizing: border-box;">Post Course Support - Two Months of Questions &amp; Answers, and One year of support is available for an additional fee</li></ul><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;"><br fr-original-style="" style="box-sizing: border-box;"></p><p id="isPasted" fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">For more information about the Real Estate Modelling Masterclass such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">E - s.musgrave@bayfieldtraining.com</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">T - 01223 517851</p><p fr-original-style="" style="color: var(--text); font-size: var(--font-size); box-sizing: border-box;">W - <a href="https://www.bayfieldtraining.com/" target="_blank" rel="nofollow noopener noreferrer ugc" title="https://www.bayfieldtraining.com/" data-airgap-id="125" fr-original-style="" style="user-select: auto; font-size: var(--font-size); box-sizing: border-box; cursor: pointer; text-decoration: inherit;">www.bayfieldtraining.com</a></p>



This advanced financial modelling course will benefit Real Estate Professionals looking to develop their financial modelling skills to the next level. This course is intended to the most ambitious modellers in the property industry who would like to be fully proficient in building complex real estate models.


On this course you will...
Understand how the application and use of Structured Finance products in Real Estate
Learn how to introduce several tranches of debt in a development project
Understand how to model different parties to a project
Create Joint Venture structures between Developers, Lenders and Equity Partners
Learn advanced modelling techniques to analyse underlying asset risk
Understand how underlying asset risk impacts return to all parties to a project


Who will benefit from this course?
Real Estate professionals from a mid to senior level with exposure to Real Estate financial models
Mid-level to senior Real Estate Analysts who would like to advance their financial modelling skills in areas such as development, portfolio analysis, and risk analysis
Real Estate Investors who would like to expand their knowledge and understanding of Real Estate cash flow models to an advanced level


Course Outline:
Mezzanine debt modelling
Joint Venture structures between developers and lender/equity partners
Promote and profit share structure calculations
Advanced project cash flows with mezzanine debts
Key Real Estate and investment risks, risk adjustment of exit yields
Sensitivity and Scenario Analysis
Monte Carlo Analysis


Included in the Course
CPD Accredited Certificate & LinkedIn Proficiency Badge
Course Manual - In-Person Course attendees will receive a Physical Copy, Virtual Course attendees will receive a Virtual Copy and have the option to purchase a Hard Copy at an additional fee
Course Files
Online Learning Platform access - Further Learning Resources (Reading, Files and Videos)
Post Course Support - Two Months of Questions & Answers, and One year of support is available for an additional fee


For more information about the Real Estate Modelling Masterclass such as course delivery methods, pricing and dates, please contact Sam on the Bayfield Training Sales team:
E - s.musgrave@bayfieldtraining.com
T - 01223 517851
W - www.bayfieldtraining.com

Investment Management

This course is intended to the most ambitious modellers in the property industry who would like to be fully proficient in building complex real estate models.

Real Estate Modelling Masterclass (Advanced Cash Flow Modelling)

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			<h2><b>Course Overview</b></h2>		</div>
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Course Cloud

Bitcoin Profit Secrets

<div>
	<blockquote><p>Are you someone who has ideas on how to become profitable? Or do you have a plan to set up a business but don't know how where to start? Then this course will be perfect for you to learn more about business and profit planning!</p></blockquote>
<h3><b>Description:</b></h3>
<p><span>Have you ever heard about the word profit planning or niche profit planning? If yes, how deep is your understanding about this? Or have you just heard about it but you never had an opportunity to discuss this? If so, this course will be perfect for you to get started with profit planning through the niche profit master plan.  Since niche marketing is a unique way of making profits, it doesn't mean that you will be having a hard time making a profit through it. In fact, you can make more money in less time through this method if you follow the niche marketing way the right way which the course is designed for. </span></p>
<p><span>Moreover, this course will teach you how to make a niche market plan and be able to use this as a guide for your business to become profitable. This course will include topics for discussion on (1) finding niche goldmines; (2) creating your niche product; (4) develop a USP, and (5) price structure. Lastly, you will be able to know a market cheat sheet and marketing resources for the niche you have chosen for your business.</span></p>
<h3><b>Who is the course for?</b></h3>
<ul>
<li><span>Businessmen, entrepreneurs, and professionals who work with the business sector that wants to learn more about profit planning and how to create a successful profit plan.</span></li>
<li><span>People who have an interest in business and wants to pursue creating new business.</span></li>
</ul>
<h3><b>Entry Requirement:</b></h3>
<ul>
<li><span>This course is available to all learners, of all academic backgrounds. </span><span>However, a sound educational background or previous business management experience will be an advantage.</span></li>
<li><span>Learners should be aged 16 or over to undertake the qualification.</span></li>
<li><span>Good understanding of English language, numeracy and ICT are required to attend this course.</span></li>
</ul>
<h3><strong>Assessment: </strong></h3>
<ul>
<li>At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.</li>
<li>Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam.</li>
</ul>
<h3><strong>Certification:</strong></h3>
<ul>
<li>After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.</li>
<li>PDF certificate's turnaround time is 24 hours and for the hard copy certificate, it is 3-9 working days.</li>
</ul>
<h3><strong>Why choose us?</strong></h3>
<ul>
<li>Affordable, engaging &amp; high-quality e-learning study materials;</li>
<li>Tutorial videos/materials from the industry leading experts;</li>
<li>Study in a user-friendly, advanced online learning platform;</li>
<li>Efficient exam systems for the assessment and instant result;</li>
<li>The UK &amp; internationally recognised accredited qualification;</li>
<li>Access to course content on mobile, tablet or desktop from anywhere anytime;</li>
<li>The benefit of career advancement opportunities;</li>
<li>24/7 student support via email.</li>
</ul>
<h3><b>Career Path:</b></h3>
<p><span>The Profit Planning Diploma is a useful qualification to possess, and will be very helpful to have with these careers:</span></p>
<ul>
<li><span>Businessmen</span></li>
<li><span>Business Development Specialist</span></li>
<li><span>Economists</span></li>
<li><span>Entrepreneurs</span></li>
<li><span>Marketers</span></li>
<li><span>Marketing Specialists</span></li>
<li><span>Sales Analysts</span></li>
<li><span>Statisticians</span></li>
<li><span>Strategists</span></li>
<li><span>Top Executive/Management.</span></li>
</ul>
		</div><table width="100%">				<tbody><tr>
					<td colspan="4">Chapter-01</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>GETTING STARTED</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Chapter-02</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>NICHE MASTER PLAN</td>
					<td> </td>
					<td><span><i></i> 00:15:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Chapter-03</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>FINDING NICHE GOLDMINES</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Chapter-04</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>CREATING YOUR OWN NICHE PRODUCT</td>
					<td> </td>
					<td><span><i></i> 00:15:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Chapter-05</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>QUICK &amp; EASY PRODUCT CREATION</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Chapter-06</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>CHOOSING WINNING TOPICS</td>
					<td> </td>
					<td><span><i></i> 00:15:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Chapter-07</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>DEVELOP A USP</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Chapter-08</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>YOUR PRODUCT CREATION SYSTEM</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Chapter-09</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>PRICE STRUCTURE</td>
					<td> </td>
					<td><span><i></i> 00:15:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Chapter-10</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>PROMOTING YOUR PRODUCTS</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Chapter-11</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>NICHE MARKET CHEAT SHEET</td>
					<td> </td>
					<td><span><i></i> 00:30:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Chapter-12</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>NICHE MARKETING RESOURCES</td>
					<td> </td>
					<td><span><i></i> 01:00:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Mock Exam</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Mock Exam - Profit Planning Diploma</td>
					<td> </td>
					<td><span><i></i> 00:20:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Final Exam</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Final Exam - Profit Planning Diploma</td>
					<td> </td>
					<td><span><i></i> 00:20:00</span></td>
				</tr>
								<tr>
					<td colspan="4">Certificate and Transcript</td>
				</tr>
								<tr>
					<td><i></i></td>
					<td>Order Your Certificates and Transcripts</td>
					<td> </td>
					<td><span><i></i> 00:00:00</span></td>
				</tr>
				</tbody></table>

John Academy

Business Plan

Business & Marketing

Profit Planning Diploma

<div><div><div><div><div><div><div><div><div><div><div><div><p>ð Unlock the Power of Pricing Excellence with 'Mastering Strategic Pricing for Sustainable Profits - Module 1: Core Principles' ð</p><p> </p><p>Are you ready to revolutionize your business and catapult your profits to new heights? Welcome to Module 1 of our comprehensive online course, where we dive deep into the fundamental strategies that will transform the way you approach pricing - the cornerstone of sustainable profitability!</p><p> </p><p>ð <strong>Module 1: Pricing Strategy and Your Margins</strong></p><p>In this module, we unveil the secrets behind setting the right price to maximize your margins. Discover how to analyze your costs effectively, identify pricing sweet spots, and ensure that every sale contributes not only to revenue but to sustained profitability. We guide you through practical exercises and real-world examples to master the art of pricing that aligns with your financial goals.</p><p>ð <strong>Module 2: Pricing Strategy and Your Competitors</strong></p><p>Understanding your market is key to staying ahead, and Module 2 is your roadmap to gaining a competitive edge. Learn how to conduct a comprehensive competitor analysis, leverage pricing intelligence, and strategically position your products or services. Uncover the tactics that successful businesses use to not just keep up but lead the market, all while maintaining healthy profit margins.</p><p> </p><p>ð <strong>What You'll Gain:</strong></p><ol><li><strong>Expertise in Core Pricing Principles:</strong> Equip yourself with the essential knowledge to establish a robust pricing foundation for sustainable business growth.</li><li><strong>Strategic Margin Management:</strong> Learn how to set prices that optimize your profit margins without compromising the value you provide.</li><li><strong>Competitor Insights:</strong> Gain the skills to analyze competitors effectively and position your offerings strategically in the market.</li><li><strong>Real-World Application:</strong> Practical exercises and case studies ensure you can immediately apply what you learn to your business.</li></ol><p> </p><p>ð¡ <strong>Who Should Enroll:</strong></p><ul><li>Entrepreneurs and Business Owners</li><li>Marketing and Sales Professionals</li><li>Product Managers and Strategists</li><li>Anyone looking to enhance their business profitability through strategic pricing</li></ul><p> </p><p>ð <strong>Don't miss out on this opportunity to revolutionize your approach to pricing and pave the way for sustainable profits! Enroll in Module 1 today and take the first step towards mastering the art of strategic pricing.</strong></p><p> </p><p>ð [Enroll Now] [Link to Enrollment Page]</p><p> </p><p>ð Elevate your pricing strategy, elevate your profits - it's time to thrive in the world of strategic pricing! ð</p></div></div></div><div><div><p> </p><div></div><div></div></div></div></div></div></div></div></div></div></div></div></div><div></div><div><div><div><h3>
Course Curriculum</h3><div><div><h4>
Module 1- Pricing Strategy and Your Margins</h4><div><div><ul><li><div>
<span></span><h5>
Common Pricing Strategy Mistakes</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
5 Key Steps to Pricing Strategy</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Researching Your Market</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Case Study Researching the Competition</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div><div><h4>
Module 2- Pricing Strategy and Your Competitors</h4><div><div><ul><li><div>
<span></span><h5>
Know Your Margins</h5></div><div>
<span>
00:00													</span>
<span></span></div></li><li><div>
<span></span><h5>
Average Industry Margins</h5></div><div>
<span>
00:00													</span>
<span></span></div></li></ul></div></div></div></div></div></div></div>

ð Unlock the Power of Pricing Excellence with 'Mastering Strategic Pricing for Sustainable Profits - Module 1: Core Principles' ð
 
Are you ready to revolutionize your business and catapult your profits to new heights? Welcome to Module 1 of our comprehensive online course, where we dive deep into the fundamental strategies that will transform the way you approach pricing - the cornerstone of sustainable profitability!
 
ð Module 1: Pricing Strategy and Your Margins
In this module, we unveil the secrets behind setting the right price to maximize your margins. Discover how to analyze your costs effectively, identify pricing sweet spots, and ensure that every sale contributes not only to revenue but to sustained profitability. We guide you through practical exercises and real-world examples to master the art of pricing that aligns with your financial goals.
ð Module 2: Pricing Strategy and Your Competitors
Understanding your market is key to staying ahead, and Module 2 is your roadmap to gaining a competitive edge. Learn how to conduct a comprehensive competitor analysis, leverage pricing intelligence, and strategically position your products or services. Uncover the tactics that successful businesses use to not just keep up but lead the market, all while maintaining healthy profit margins.
 
ð What You'll Gain:
Expertise in Core Pricing Principles: Equip yourself with the essential knowledge to establish a robust pricing foundation for sustainable business growth.
Strategic Margin Management: Learn how to set prices that optimize your profit margins without compromising the value you provide.
Competitor Insights: Gain the skills to analyze competitors effectively and position your offerings strategically in the market.
Real-World Application: Practical exercises and case studies ensure you can immediately apply what you learn to your business.
 
ð¡ Who Should Enroll:
Entrepreneurs and Business Owners
Marketing and Sales Professionals
Product Managers and Strategists
Anyone looking to enhance their business profitability through strategic pricing
 
ð Don't miss out on this opportunity to revolutionize your approach to pricing and pave the way for sustainable profits! Enroll in Module 1 today and take the first step towards mastering the art of strategic pricing.
 
ð [Enroll Now] [Link to Enrollment Page]
 
ð Elevate your pricing strategy, elevate your profits - it's time to thrive in the world of strategic pricing! ð
 

Course Curriculum
Module 1- Pricing Strategy and Your Margins
Common Pricing Strategy Mistakes

00:00
5 Key Steps to Pricing Strategy

00:00
Researching Your Market

00:00
Case Study Researching the Competition

00:00
Module 2- Pricing Strategy and Your Competitors
Know Your Margins

00:00
Average Industry Margins

00:00

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