124 Profit courses delivered Live Online

About this Training Course Time is money in the oil business. Drilling time is big money. Whether in a technical, managerial or supporting role, you are a valuable asset to ensuring that project delivery targets are met and profits are realised. As drilling activities continue, professionals like you must grasp the language and technology of drilling operations in order to maximise expenditures throughout the producing life of a well. Drilling equipment and procedures have a unique language that must be conquered for maximum benefit. Clear and understandable explanations of drilling rig equipment, procedures, and their complex interactions provide an excellent foundation for smooth communication and increased efficiency in inter-department project team efforts. Drilling Essentials will help you de-mystify activities around the rig and well planning. It will explain the fundamentals of drilling with an emphasis on key areas such as logistical considerations, costing, and analysis of drilling contracts. Understand the urgency of drilling requests, know more about the cost implications of drilling-related problems, and understand the risks involved in a drilling contract. With the course director's drilling knowledge and skills, this is your opportunity to explore and understand important drilling concepts, principles, and technology which are presented in a reader-friendly format and illustrated with examples. As a non-drilling professional, you too can grow with the drilling industry with a deeper understanding of the critical role you play in contributing to its success! Training Objectives By attending this industry fundamentals Virtual Instructor Led Training (VILT) course, you will be better able to: Understand drilling terminology & drilling processes for completing onshore & offshore wells Appreciate major cost components of drilling operations and its impact for better project planning and management Better visualise major drilling equipment and their technical functions to promote a deeper understanding of the logistical and technical considerations Gain valuable insights on the drilling industry with a synopsis of recent technology developments that impact the drilling process Target Audience This Virtual Instructor Led Training (VILT) course has been developed for new engineers and forward-looking executives in the following fields who are interested in enhancing their knowledge and awareness of the drilling process for increased productivity & contribution to the team they're supporting: Accounting Commercial Finance & Administration General Management Logistics Procurement Tender Contract Administration E & P IT Finance Joint Ventures Materials Planning Sourcing Training Business Development Estimation & Proposal HSE Legal Planning & Budgeting Supply Chain Drilling Fluids Organisational Impact Your expert course leader has over 45 years of experience in the Oil & Gas industry. During that time, he has worked exclusively in the well engineering domain. After being employed in 1974 by Shell, one of the major oil & gas producing operators, he worked as an apprentice on drilling rigs in the Netherlands. After a year, he was sent for his first international assignment to the Sultanate of Oman where he climbed up the career ladder from Assistant Driller, to Driller, to wellsite Petroleum Engineer and eventually on-site Drilling Supervisor, actively engaged in the drilling of development and exploration wells in almost every corner of this vast desert area. At that time, drilling techniques were fairly basic and safety was just a buzz word, but such a situation propels learning and the fruits of 'doing-the-basics' are still reaped today when standing in front of a class. After some seven years in the Middle East, a series of other international assignments followed in places like the United Kingdom, Indonesia, Turkey, Denmark, China, Malaysia, and Russia. Apart from on-site drilling supervisory jobs on various types of drilling rigs (such as helicopter rigs) and working environments (such as jungle and artic), he was also assigned to research, to projects and to the company's learning centre. In research, he was responsible for promoting directional drilling and surveying and advised on the first horizontal wells being drilled, in projects, he was responsible for a high pressure drilling campaign in Nigeria while in the learning centre, he looked after the development of new engineers joining the company after graduating from university. He was also involved in international well control certification and served as chairman for a period of three years. In the last years of his active career, he worked again in China as a staff development manager, a position he nurtured because he was able to pass on his knowledge to a vast number of new employees once again. After retiring in 2015, he has delivered well engineering related courses in Australia, Indonesia, Brunei, Malaysia, China, South Korea, Thailand, India, Dubai, Qatar, Kuwait, The Netherlands, and the United States. The training he provides includes well control to obtain certification in drilling and well intervention, extended reach drilling, high pressure-high temperature drilling, stuck pipe prevention and a number of other ad-hoc courses. He thoroughly enjoys training and is keen to continue taking classes as an instructor for some time to come. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

Course Overview: The Forex Trading Diploma offers a comprehensive exploration of the foreign exchange market, designed to equip learners with a solid understanding of the principles and strategies behind forex trading. Covering key aspects such as market analysis, trading techniques, risk management, and chart interpretation, this course provides valuable insights for individuals looking to engage in forex trading. Upon completion, learners will be capable of confidently analysing market trends, executing informed trades, and applying effective risk management strategies. This course is ideal for those who want to deepen their understanding of forex markets and enhance their trading potential. Course Description: This Forex Trading Diploma covers a wide range of essential topics, including fundamental and technical analysis, forex market structure, trading psychology, and the use of trading platforms. Learners will be introduced to the key concepts of currency pairs, leverage, margin, and order types, and will explore advanced trading techniques such as trend analysis and chart patterns. Throughout the course, learners will develop a solid understanding of risk management, which is crucial for success in forex trading. By the end of the programme, learners will possess the skills needed to navigate the complexities of the forex market and make informed, strategic decisions to optimise their trading outcomes. Course Modules: Module 01: Introduction to Forex Trading • Understanding the Forex Market • Currency Pairs and Trading Terminology • The Role of Central Banks and Economic Indicators Module 02: Market Analysis Techniques • Technical vs. Fundamental Analysis • Reading Forex Charts and Indicators • Understanding Market Sentiment and News Module 03: Trading Strategies • Trend Following and Breakout Strategies • Scalping, Swing, and Position Trading • Developing Your Personal Trading Plan Module 04: Risk Management in Forex Trading • Understanding Leverage and Margin • Setting Stop-Loss and Take-Profit Orders • Managing Risk and Protecting Capital Module 05: Trading Psychology and Mindset • The Psychology of a Successful Trader • Managing Emotions in Trading • Building a Consistent Trading Routine (See full curriculum) Who is this course for? • Individuals seeking to gain a foundational understanding of forex trading. • Professionals aiming to enhance their trading skills for career development. • Beginners with an interest in currency trading or financial markets. • Aspiring traders looking to develop structured, effective strategies. Career Path • Forex Trader • Financial Analyst • Investment Advisor • Trading Strategist • Risk Management Specialist

About this Virtual Instructor Led Training (VILT)  Accredited by the United Kingdom Lubricants Association (UKLA), this 4 half-day Virtual Instructor Led Training (VILT) course will provide an in-depth understanding of the principles, economics and flexibility of lubricant blending plants and how to operate a lubricants blending plant efficiently and economically. The latest developments and trends in lubricant blending and the advantages and disadvantages of lubricant blending equipment, facilities and operations will be discussed. The importance of testing components and products for each blend, lubricant blend quality control and product quality management will also be explained. The VILT course will also clarify the importance of lubricant product filling, packaging and warehouse storage, strategies for optimising existing lubricant blending plant facilities and how to avoid or minimise problems with lubricant blending and product quality. The VILT course is recognised under the UKLA Continuing Professional Development (CPD) scheme for Registered Lubricant Professional. *There will be an examination for this VILT.   Training Objectives This VILT course will enable you to: Learn about Mineral Oil Base Oils; API Groups I, II and III: Properties and Characteristics Acquire the knowledge about Synthetic Base Oils; API Groups IV and V: Properties and Characteristics Learn about Lubricant Additives: Properties and Characteristics Know the Lubricant Formulation and Ease of Blending Explore the Blending Plant Design: Grassroots Plants and Upgrading Existing Plants Learn about Blending Plant Equipment and Facilities and Their Operation Understand the Lubricant Blending Issues: Avoiding Problems Test and Analyse Base Oils and Additives Test and Analyse Blended Lubricants Explore the importance of Product Quality Control Understand the process of Lubricant Packaging and Filling Understand the process of Lubricant Storage Learn about Product Quality Management Target Audience This VILT course will be useful and applicable for: Middle and Senior managers to understand how and why to design and operate an efficient and profitable lubricant blending plant. Blending plant operators and specialists to improve and optimise current blending plant operations. Manufacturers of lubricants will understand how and why high quality components and effective testing during the entire blending process are important to final lubricant product quality and performance. Lubricant formulators will understand the importance of close communication and co-operation with blending plant managers and operators to minimise blending costs and to thereby maximise product profitability. Course Level Intermediate Training Methods The VILT course will be delivered online in 4 half-day sessions comprising 4 hours per day, with 2 breaks of 10 minutes per day. Course Duration: 4 half-day sessions, 4 hours per session (16 hours in total). Trainer Your expert course leader (CChem, MRC) has worked as Sales, Technical Marketing Manager and Company Director with over 50 years of broad experience in the lubricants, fuels, petroleum additives, with four leading companies Chevron, Ethyl Petroleum Additives Ltd, Texaco Limited and Kuwait Petroleum (GB) Ltd. His major recent responsibilities have been concerned with leading the Oil Industry Association United Kingdom Lubricants Association, and acting in an advisory capacity as Technical Director to the Association. He has acquired a wide experience in technical, marketing and sales within the oil industry. The related experience gained with the oil additives industry has provided him with special additional insights. He has also led the Certificate of Lubricant Competence course for the United Kingdom Lubricants Association (UKLA) for 11 years. He is a Chartered Chemist and a Member of the Royal Society of Chemistry. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations

  ISO 37001 Lead Implementer training enables you to develop the necessary expertise to support an organization in establishing, implementing, managing and maintaining an Anti-bribery Management System (ABMS) based on ISO 37001 About This Course   During this training course, you will also gain a thorough understanding of the global anti-corruption best practices of Anti-bribery Management Systems and effectively prevent, detect and address bribery before it negatively impacts an organization's reputation and profits.   After mastering all the necessary concepts of Anti-bribery Management Systems, you can sit for the exam and gain "Certified ISO 37001 Lead Implementer' credential. By holding this Certificate, you will be able to demonstrate that you have the practical knowledge and professional capabilities to implement ISO 37001 in an organization.   Learning objectives   Acknowledge the correlation between ISO 37001 and other standards and regulatory frameworks Master the concepts, approaches, methods and techniques used for the implementation and effective management of an ABMS Learn how to interpret the ISO 37001 requirements in the specific context of an organization Learn how to support an organization to effectively plan, implement, manage, monitor and maintain an ABMS Acquire the expertise to advise an organization in implementing Anti-bribery Management System best practices   Educational approach   This training is based on both theory and best practices used in the implementation of an ABMS Lecture sessions are illustrated with examples based on case studies Practical exercises are based on a case study which includes role playing and discussions Practice tests are similar to the Certification Exam Prerequisites   A foundational understanding of ISO 37001 and knowledge of implementation principles.  What's Included?   Refreshments & Lunch (Classroom only) Course Slide Deck Official Study Guides CPD Certificate The Exam Accreditation Assessment     Delegates sit a combined exam, consisting of in-course quizzes and exercises, as well as a final 12 question, essay type exam on Day 4 of the course. The overall passing score is 70%, to be achieved within the 150 minute time allowance. Exam results are provided within 24 hours, with both a Certificate and a digital badge provided as proof of success.   Provided by   This course is Accredited by NACS and Administered by the IECB. Who Should Attend?   Professionals looking to implement and maintain an Anti-Bribery Management System Compliance officers

Course Overview The Functional Skills Maths Level 2 course is designed to help learners build essential numerical and problem-solving skills applicable in both everyday life and workplace contexts. This course is ideal for those looking to meet entry requirements for further education, apprenticeships, or employment roles that demand a recognised maths qualification. Covering key topics such as fractions, percentages, ratios, and data handling, the course equips learners with a solid understanding of mathematical principles and methods. By the end of the programme, learners will be able to interpret and solve a wide range of mathematical problems, apply logical reasoning, and confidently use numbers in various real-world scenarios. Whether you are resitting a qualification or aiming to enhance your confidence in maths, this course offers structured learning support to help you progress academically or professionally with a nationally recognised certification. Course Description This Functional Skills Maths Level 2 course offers a comprehensive approach to numeracy, focusing on the core mathematical principles necessary for academic progression and professional competence. The curriculum includes integers, BODMAS, fractions, ratios, and percentages, extending to concepts such as scientific notation, rational numbers, and estimation. Learners will engage with a variety of problem-solving strategies, learning how to analyse data and apply quantitative reasoning across different scenarios. The course is aligned with national standards and designed to support learners in developing accuracy, efficiency, and logical thought processes in mathematical calculations. Through this structured programme, learners will not only improve their theoretical understanding but also gain the confidence to use these skills in both personal and professional settings. Whether you are preparing for further studies or enhancing your employability, this course provides the academic grounding required to succeed in mathematics-based tasks and assessments. Course Modules: Module 01: Integers (Directed Numbers) Module 02: Factors and Multiples Module 03: Fractions Module 04: Simplification Rule: BODMAS Module 05: Decimal Numbers Module 06: Rational Numbers Module 07: Approximation Module 08: Estimation and Scientific Notation or Standard Form Module 09: Percentage Module 10: Ratio and Proportion Module 11: Unitary Method and its Applications Module 12: Profit, Loss, Discount and Tax (See full curriculum) Who is this course for? Individuals seeking to meet entry requirements for further education or apprenticeships. Professionals aiming to fulfil qualification needs for workplace roles. Beginners with an interest in improving their mathematical understanding. Learners preparing for GCSE equivalency or university access routes. Career Path Administrative and office-based roles requiring numeracy competence Health and social care positions requiring data handling Customer service and retail roles involving financial transactions Progression to teaching assistant training or higher education access courses Civil service and local government jobs with assessment criteria in mathematics

This course will move a manager’s focus away from simply reviewing last year’s financial performance, toward the development of an interactive approach, designed to really understand financial performance and the consequence of inaction. PARTICIPANTS WILL LEARN HOW TO: • The confidence to use budgeting tools and techniques • An understanding of the demands of financial management • The ability to analyse and challenge financial and accounting • Information • An understanding of fixed and variable costs and how these affect the sales price and profitability • Understanding the challenges of overhead allocation • Understanding the P&L • Developing awareness of fundamental investment appraisal techniques COURSE TOPICS INCLUDE: • Budget Definitions & Planning • Designing and developing a budget • Performance reporting systems & cost control • Zero-based budgeting systems • Understanding business costs (FC & VC) • Understanding variance analysis • Profit and Loss & Balance Sheet

Ensuring that you provide the level of service that your customers want to be delivered through your people. This programme develops the skills and behaviours that enhance the experience that your customers receive.

The LMI Foundations of Success workshop introduces the concepts and practical tools used to help countless individuals within thousands of organisations, of all sizes and complexity in both the public and private sector, realise more of their true potential.

Data Data Everywhere – For what purpose? Which data is crucial to driving your organisation? How do we Analyse data to drive improvements? Course Overview Organisations generally collect enormous amounts of data. However, what data or information is really needed? How do we present the data that we have collected so that it is openly available and can be understood and used to drive the business? Is the data collected driving change? Structure of the Course This one-day workshop will enable participants to gain the necessary skills to collect, analyse and present data in an understanding and meaningful way and assist the decision-making process. It looks at how to translate data into useful and meaningful information that can contribute towards real problem solving, effective performance indicators, leading to the development of effective KPI’s, among others. Alternatively, if an organisation is in the process of selecting data collection methods and appropriate analysis, then this workshop will also help. Data analysis skills are essential to providing honest and accurate analysis, determining statistical significance, reliability, and validity on which to base their decisions, whether it is to improve quality, profitability, efficiency, or competitiveness. Improper statistical analyses distort findings and can mislead or negatively influence decision-making and the perception of the data collected. The correct analysis of data is a process of systematically applying statistical and / or logical techniques to describe and illustrate, condense, and recap, and evaluate data so that it can be used effectively. This workshop provides essential learning for staff at all levels of the organisation. Course content: 1. Data Types Discrete data Continuous data 2. Data Collection Sheet design Testing, prior to full-scale data collection 3. Data Input into Spreadsheet 4. Determination of Basic Descriptive Statistics Mean Median Mode Minimum and maximum values Range Standard deviation 5. Graphical Analysis Bar charts Line graphs Pie charts Scatter diagrams 6. Determination of Relationships between Factors Relationship between discrete factors Relationship between continuous factors 7. Use of Data in Decision Making 8. Establishment of Key Performance Indicators 9. Determination of Data Reliability 10. Summary Who would benefit from this Approach? Anyone who collects, manages, analyses and uses data to drive business performance. Delivery The course is delivered through virtual, tutor-led classes as structured above. The platform used is Adobe Connect which utilizes e-work rooms, video and streamed trainers. Cost £200 + VAT If you are not yet a member but are already thinking about joining CforC, you can find more information on how to become a member and the benefits by clicking here.

Our team of Construction industry experts provide business management training for leaders and business owners across England and Scotland CONSTRUCTION INDUSTRY SPECIFIC Construction Business Growth Academy The Power Within Training is dedicated to helping construction-based business owners and construction management throughout England, Scotland, and Wales achieve more than they believed possible. Our construction business training is designed to develop owner-managers and help them create the future they want. To ensure business growth, we have a dedicated team of industry professionals to give unique support specific to the skills, traits, and challenges found within Construction. This programme was created to help you push and elevate your business to the next level. Contact us to register for our construction business training. Explore Our Construction Business Growth Course We created the Business Growth Academy for business owners like you to grow and develop their businesses in a more controlled and sustainable way. To ensure growth, our construction business training is a series of six training modules focused on business growth, leadership, and financial management. Most of our participants are business owners looking to get the tools needed to spend more time working on their business while generating more profitability to ensure consistent business growth. The Power Within Training uses the latest business growth strategies, which allow you to identify, modify and quickly implement our easy-to-follow business-building tools and techniques designed around the construction and property development industry. Whether you are a business owner or an aspiring construction and property development entrepreneur, our Construction Management Course will provide the tools and techniques to drive your business forward and achieve sustainable growth. Join us at the Business Growth Academy and unlock your full potential. The Goal of Our Construction Management Training Our goal with this training is to provide you with the tools you need to take control of your business. This allows you to use the latest strategies and ensure the smooth growth of your construction business. The construction management training we offer is a three-month course with new modules available twice monthly, delivered via Zoom or in person. These modules are designed to work around your schedule. After, you’ll have a 39-hour CPD certification thanks to our CITB skills & training courses. Overall, our fully funded construction management training will help you place the proper foundation, allowing you to build a more substantial and focused business that’s centred around constant growth and profits while future-proofing your business. BUSINESS GROWTH ACADEMY The Benefit of Our Business Growth Academy As you go through our training, you’ll delve into each module and the critical steps and tools. These include how to plan, organize, and control construction operations, all designed to provide you with a well-rounded view of your business. Not only will you get the tools you need to ensure your construction business growth, but you’ll also get access to benefits such as lifetime access to your online interactive training portal, entrance into a private social and professional networking group, pro bono coaching, and mentoring from industry experts and leaders. Here are some additional benefits of our construction management training: Register your interest today You’ll build a personalised 12-month business development plan that keeps you focused on high-value activities, ensuring you remain on track to grow. Tools and techniques to not only measure but also increase your profitability within your business. These tools help you ensure that you’re never leaving money on the table again. Learn, develop, and nurture self-management and leadership strategies that you can work on and in your business to help you from chasing your tail or burning out. You’ll develop unshakeable confidence in your business’s ability to grow and become the kind of entrepreneur that chooses the customers they want to work with, meaning customers who are driven by value, not by price. Gain valuable leadership and self-development skills, which encourage learning for life. Lastly, you’ll no longer wonder, “what if?” You’ll have the knowledge and understanding to keep unlocking and growing your business’s true potential. WHAT'S INCLUDED IN THE PROGRAMME Course Overview As we’ve mentioned, our business management course is designed to be completed over three months, with two courses being released monthly. These are designed to be done on Zoom or in person and are flexible around your busy schedule. Our modules were created to be easy to understand while providing the resources needed to elevate your construction business. Here is a more in-depth look at what to expect from our modules: Module 1: The C.O.D.E Breaker: The Business FundamentalsThis module will encourage you to deep dive into your why and break the business C.O.D.E. You’ll be shown the importance of knowing why you started the business, how you can build a business while remaining authentic, and what needs to be done to ensure you create and support a solid foundation moving forward. During this module, you’ll discover how to successfully build a business in the construction industry, from the fundamentals and foundations to the growth. Lastly, we’ll review your vision, values, and purpose, show why these are critical areas, and allow you to establish a real business for you and your customers. Module 2: Your M.E.N.T.A.L Agility: The Entrepreneurial Mindset With this module, we’ll focus on self-leadership and how you should constantly be developing the ‘inner game’ or minder and the ‘outer game’ or action. The inner game consists of intention, self-awareness, self-confidence, and self-efficacy. These must be used to achieve personal mastery, while the outer game consists of influence and impact. M.E.N.T.A.L. agility is your key to all success and failure, meaning that without leading yourself, you’ll never find business success. For us, your M.E.N.T.A.L. agility is made of five key components that enable you to transition from owning a business to thinking and planning like an entrepreneurial business owner. Module 3: The T.I.M.E Multiple: Working ON or Working IN The point of this module is to help you understand that you can’t manage your time; you can only manage your use of time or your self-management skills. It’s vital to have strong self-management skills to be more successful at work. We’ll explore ways to help maximise your time and identify your High Payoff Activities. The T.I.M.E. multiplier is about accepting that you cannot do everything yourself. Instead, it would be best if you focused on your high-payoff activities. Our goal is to teach you to say it’s okay to say no. We’ll show you the importance of recognising the significance of all your decisions. Along with that, we focus on unique planning and defining processes to bring the future into the present. Module 4: The Business P.R.O.B.E: The Numbers Game Understanding your finances is essential as it allows you to make informed decisions that have the potential to make significant impacts on your business, growth, and even your bottom line. We want you never to leave money on the table again. When you know the difference between markup and margin, fixed and variable costs can make the difference between owning a business and the business owning you. Understanding your business numbers will increase your revenue and profitability and even grow your business. Module 5: High-Performance T.E.A.M.S: The Well-Oiled High-performing teams are more than a group that works together. A high-performing team has clear priorities and purposes and shares an understanding of how each team member or subcontractor prefers to approach work. The foundation of a high-performing team or business starts with trust. The development starts with creating an environment where leaders and team members can openly disclose which strengths they feel they bring to a team and what support they need to be their best selves. Truth is that all people’s problems directly reflect the business owner’s leadership and management. When a team doesn’t do things your way, they probably have no idea what your way is. Module 6: G.O.A.L.S: Setting & Defining the Accountability System Everyone works best with clearly defined goals, from completing a refurb on a budget or growing your construction business to over 10M annual profit. Remember the old saying, through a goal with a plan, is just a wish! We’ll teach you our tried and tested process for setting and achieving your objectives by focusing on what matters most. Reviewing your daily, weekly, and monthly goals, we can help you make high performance a habit. Best of all, you’ll create a detailed 12-month business development plan to get your personal and professional goals moving in the right direction. Meet the Construction Business Training Presenters Derrick Matheson: Training and Development Director and Trainer of Business Growth Academy A seasoned business owner, Derrick understands the challenges UK construction and property development professionals face. We have crafted a targeted program that simplifies growth, empowering entrepreneurs with easy-to-implement strategies.  Derrick’s mission is simple: to empower and equip ambitious entrepreneurs and professionals with the tools and knowledge necessary to thrive in today’s competitive market. The Business Growth Academy is a testament to his dedication, offering an innovative, step-by-step business-building process that demystifies the complexities of growth and unlocks the full potential of your enterprise. Stuart Mason: BGA’s Bold Training Manager, Lead Trainer, and Author of “How To Wreck Your Business Stuart, the fearless BGA Training Manager and Lead Trainer has turned his business failures into powerful lessons for others. As the author of “How To Wreck Your Business,” Stuart shares his hard-earned wisdom to help business owners avert the same pitfalls that led to the demise of his own company on its 20th anniversary. Stuart’s approach is refreshingly direct and unapologetically abrupt, cutting through the noise to deliver real-world insights that make a difference. Don’t expect a dry lecture on business theory from a dusty textbook; instead, Stuart offers a ‘streetwise’ perspective that is both practical and actionable, pushing you to uncover the answers that will make your business shine in a competitive market.