17 Educators providing Professional Selling Skills (PSS) courses in Birmingham

4and20Million run Sustainable Excellence, a course designed to help people unlock their productivity, without resorting to longer hours and unnecessary stress. For full details, further information and learning more about how to boost your career prospects, please contact: dan@4and20million.com alex@4and20million.com

Overview The modern buyer is more knowledgeable and savvier than ever before. By taking a collaborative approach with the buyer and developing solutions, instead of relying on outdated sales tactics, professional sellers can create real value for clients and subsequently close more deals. Learn the solution selling method, and find out how to shift the emphasis from product features to the customer. By understanding how to implement the solution-selling methodology, you can create natural and pressure-less sales interactions that accelerate revenue growth and improve customer loyalty

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This is a multidisciplinary interactive workshop providing staff with essential skills and techniques to deliver a professional service.

The market for professional services is becoming increasingly competitive, with some firms and individuals becoming very effective at winning new work, leaving others lagging way behind. Given the choice between spending time on client work and business development work, we all tend to choose that which we feel to be easier, more attractive and more aligned with our image of ourselves. We stay within our comfort zones, we focus on client work, and we only resort to business development work when we have to, which can also lead to 'feast or famine' syndrome. The programme will help participants: Understand the professional business development approach and the style that is appropriate for their business and their clients Follow a process to guide their conversations and business development meetings Prepare thoroughly for a business development meeting/contact with a client to ensure they use their time efficiently and maximise results Create a great first impression and professional opening to a conversation Ask open questions and listen effectively in order to spot opportunities, understand needs and progress the opportunity Identify and understand buying and decision-making processes and criteria Skilfully and confidently handle questions and objections Sell the benefits of their services and approach over those of their competitors Progress the sale by agreeing next steps and gaining commitment appropriately 1 Introduction Aims and objectives of the programme Personal introductions and objectives Workshop overview 2 An introduction to business development and selling for professionals What is selling? Who are you selling to? The buying experience What clients want The four-step business development process The business development cycle and pipeline management Upselling and cross-selling as well as winning new clients 3 Networking and generating leads What is networking? Networking objectives It's not what you know but who you know Asking for referrals and introductions Making appointments from networking activity 4 Opening the sales relationship/sales meeting What potential customers are thinking Judging first impressions Creating positive first impressions Building rapport and creating interest and impact Earning the right 5 Core communication skills for professional selling Overcoming barriers to listening The art of listening Questioning refresher Types of questions Questioning funnel 6 Understanding and identifying needs and opportunities Identifying the questions to ask to identify needs and opportunities Questions to move us through the buying and selling process Understanding their buying processes Asking questions that position you as a 'trusted adviser' The questions that give you a competitive advantage Knowing when you have asked enough questions 7 Introducing solutions Tailoring your 'pitch' to the client Speaking the client's language Using features and benefits Applying the benefit cycle 8 Handling objections and concerns Identifying the typical objections and concerns Understanding why clients raise objections and concerns Following a structure for handling objections Handling the price objection 9 Gaining commitment Knowing when to close The art of checking Recognising buying signals Small c and big C 10 Putting it all together Personal learning summary and action plans

Effective communication in the workplace is part and parcel of our daily lives, but not everyone is a natural.  Do you find it tough standing up in front of people? Does the thought of engaging with audiences in any setting fill you with anxiety? Is doing a remote video message to colleagues on Zoom or Teams a tough call? Do you do it regularly but need some professional guidance on whether it’s working? At CoComms we can improve every aspect of your performance and offer a range of tips and techniques to help manage these environments and keep your audience engaged and interested. Public Speaking and Presentation Training In a professional setting it’s vital to come across as dynamic, trustworthy, credible and real. You want people to trust you and in turn get behind your vision or plan or proposal. If you can achieve this you can improve your confidence, your engagement and your prospects. Our training is designed to hone your presentation skills so whether you are pitching for work, taking colleagues through change or speaking to a new audience, you can do it with a clarity and confidence that makes your messages clear and insightful. The training includes: Perfecting your slides Working to produce a clean, easy to navigate slide deck that give logic and flow to your presentation. Developing your storytelling We use our journalistic techniques to show you how to build a story to keep your audience engaged with a well-structured and entertaining presentation. Calls to Action Make sure it is clear what you want to achieve and what you want from your audience. Rehearse and Review We film and then playback a range of practical presentation exercises so we can review your performance and work to make any improvements. Conference and Panel Training The audience at a conference may be a captive one, but that doesn’t mean they are always listening and engaging with what you have to say. We can make sure your keynote speech or panel contribution is memorable, appreciated by your audience and beneficial to your business. Our training looks at preparing for and delivering a speech from start to finish and includes: Defining your big ideas What is it you want to say and what do you want your audience to remember? Develop your narrative and script How can you get across your message using storytelling. Choosing the right language How vibrant and energised language can make the difference in your speech. The tips and tricks to make sure your speech is memorable How vocabulary and delivery techniques ensure your words are heard. Controlling the message How to deal with unhelpful questions and return to the main aspects of your story. Stakeholder Communication Training Engaging effectively with stakeholders with clarity and confidence can make all the difference to your relationships. A successful “town hall” meeting can win over your sceptics, convince those who are unsure and build a common goal between your business and stakeholders. Our stakeholder communication training prepares you for these vital meetings and includes: Focusing the meeting We look at how to control the meeting so the important business is covered and how to prepare for any questions or comments you may receive. Keep control of the conversation We teach you conversational techniques to focus on the main points without being too assertive or dismissive. Rehearse and Review We use video and practical role-play exercises to assess your performance and look for ways to improve. Breaking down the information We look at how to present facts and figures without overwhelming (or boring!) your audience. Our techniques will help you narrate the message in a clear and comprehensive way. Making an impact Using our journalistic experience we will work with you to develop your presentation skills to make the biggest impact and demonstrate credibility and authority. Video Calls for Business The world has changed. Now is the time to ensure your business is changing too. Many in-person meetings, conferences, networking events and clients hosting are, for now, a thing of the past. These face-to-face interactions have been replaced by video calls, webinars and online events. So, how do you develop contacts, maintain relationships and manage your team in this new virtual world? How do you look and sound confident, be heard, and build trust and credibility through a computer screen? At CoComms, we are online communications experts and our years of experience in broadcasting mean we understand how to engage a virtual audience. Interactive and practical training We work with you through a variety of scenarios to analyse your performance on video calls. Feedback on your performance We offer supportive, positive feedback and share our tried and tested techniques so you can improve. Make Video Calls work for you Through our training you will become more confident, more productive and more dynamic on video calls. Contact us If you have a query regarding any of our services or would like to book a consultation for free initial advice and guidance please get in touch

The half-day First Aid for Mental Health Awareness course provides a concise yet impactful overview of essential mental health concepts. Participants gain a foundational understanding of common mental health conditions, learn to recognize signs and symptoms, and explore effective communication strategies.

Telephone selling can be a challenge. It can be a pressured environment and sales professionals need to be able to maintain peak performance in order to meet - and preferably exceed - their targets. This programme will help make it easier for them. The expert trainer covers the whole process, to help participants see it from their customer's perspective. The focus is on how to use a practical understanding of sales psychology, and of the nature of the telephone sales conversation, to help make it easier for customers to buy. This programme will give your team the skills to: This course will help participants: Understand why people buy - and how that makes it easier to sell Manage the sales process better Steer their sales calls to a more positive outcome Recognise - and respond to - customer buying signals Meet and overcome objections Choose the most appropriate techniques for closing with confidence Enhance their resilience Improve their communication skills on the telephone 1 Introduction Aims and objectives Overview Self-appraisal of current skills and development areas 2 The sales approach What selling means Why selling is like nature 3 The telephone as an instrument of communication Qualities of the telephone How telephone communication differs from face-to-face Advantages and drawbacks of the telephone How to optimise selling over the telephone Communication techniques to help you stand out from the crowd 4 Creating a relationship Professional telephone etiquette Building a rapport Connecting with the customer so that they feel you are on the same wavelength 5 The structure of a sales call Opening the call - creating a positive first impression Effective questioning to gather information and establish need Identifying and presenting the features and benefits of the product or service Matching the benefits to customers' needs Recognising and responding to buying signals Anticipating, meeting and overcoming objections Closing the sale and asking for the order - different closing techniques The importance of testimonials - how to obtain them and when to use them 6 Listening skills The challenges of accurate listening How to enhance listening skills Ensuring the customer feels heard and understood through empathetic listening 7 Shaping and using a script Developing a script to increase levels of confidence Leaving the door open 8 Managing the campaign Organisation and call planning Identifying your target market group Planning who and when to call Logging constructive information 9 Personal management The importance of persistence Is there a time to back off? Stamina - optimising energy levels Bouncing back 10 Practising the new information Pulling the details together Practising in a supportive environment 11 Action planning Personal learning summary and action plan

If you're looking to move to the next level in your career in sales, then understanding how to maximise your sales results, using a consultative and structured approach, will be key to your success. In order to develop the competitive advantage that enables you to stand out from the crowd, it is important to understand the tools and techniques to take your selling to new heights and build the confidence to apply them in work-based scenarios. We have developed this programme to be practical, fun and interactive. Learners will gain a range of practical skills that they can take back and apply to the workplace straight away, that will have a positive impact on sales and customer satisfaction. This course will help participants: Develop a structured and client-focused approach to creating high quality sales opportunities and account growth Learn persuasion and influencing skills to better define needs and develop opportunities Understand how to have better sales conversations, presentations, and proposals - leading to higher order value and increased sales Develop advanced sales questioning skills and techniques; understand the importance of listening Understand how to add value at all stages; plus gaining competitive advantage Develop proven ways to overcome and reduce price pressure Know when to use options and upselling when presenting products and solutions Develop techniques and skills for improved negotiation and closing 1 Advanced Selling - How to Increase your sales results Review of pre-course data and questionnaire The AVC model of increasing your sales results Creating a sales growth plan to achieve higher sales targets Mapping the accounts and products for targeted growth 2 The Four Cs to structure a sales call Research before the meeting or call; setting objectives, planning and preparation How to gain instant rapport and taking control - including online meetings Qualifying and initial questioning skills Creating an agenda and first-meeting structure: Four Cs Planning and practice sessions 3 Building bigger and better sales opportunities How to use questions to 'build' more opportunities Learning and using high-impact and third-level questions Advanced sales questioning techniques: five questioning techniques Qualifying and gaining commitment to the next stage Planning and practice sessions - advanced questioning skills 4 Presentation and persuading skills best practice Compelling benefits and reducing perceived risk - key messages to deliver Helping the customer choose your proposition by using options Professional and effective presentation skills Writing compelling sales proposals that improve your conversion rate Planning and practice session - presenting your solution 5 Overcoming concerns and client questions Proven techniques for answering client objections and concerns How to isolate, prioritise and answer objections, including price Overcoming delay and procrastination Planning and practice session - answering client concerns 6 Gaining commitment and closing the sale Knowing when to close for commitment How to ask for commitment professionally and effectively Key negotiation skills around the closing process - getting to 'yes' Checklist of closing and negotiation skills Practice session

Increasing sales is the core of objective for all salespeople and it is vital they are given the tools and techniques to thrive in this highly competitive environment. The landscape within which salespeople operate is ever shifting, and now more than ever it is recognised that the key to successful selling is understanding the customer's needs and working collaboratively with them to achieve their objectives. This highly practical programme has been developed to support salespeople to develop their all-round sales skills using a customer-focused approach. The course will be fun and informal, using practical exercises to help new and experienced salespeople ensure they are equipped to deal with the challenges of selling. This course will help participants: Develop core sales skills such as building rapport, questioning and presenting benefits Identify the roles and goals of key contacts and recognize the importance of consultative selling Understand how to achieve sales by uncovering needs, matching benefits and promoting value Understand how to structure and control a customer interaction and set clear objectives for each account Develop techniques for handling objections, questions and staying positive Master the art of closing a sale and gaining agreement Understand tactical selling and how to build multiple contacts and relationships Develop skill and confidence in selling to both new prospects and existing customers 1 Consultative selling - key principles for success Recognise the importance of consultative selling and being client-focused Build the right processes to achieving sales targets - questions before features Assess your core sales skills; building rapport, asking questions, presenting features and benefits, closing 2 Consultative sales call skills How best to structure and control a customer meeting or call to be client-centric: Four Cs The importance of setting clear objectives for each call and account Setting the agenda and pre-call preparation Planning sessions 3 Your mission, message and meaning - comparative advantage Defining sales messages and USPs; positioning value and quality not price Knowing your target product and services and their value to the customer Understanding your customers buying role and qualifying the opportunity 4 An effective sales meeting - part 1 Opening the sales interview - and building rapport Gaining and retaining the full attention of the customer Probing and identifying real needs using effective sales questions Planning and practice sessions for consultative selling 5 An effective sales meeting - part 2 Matching customer needs and wants to products and services available Presenting your product or service using features, advantages, and benefits Recognising and responding to buying signals and other sales opportunities Planning and practice sessions 6 Closing the sale successfully Anticipating objections and seeing them as positives, including price objections Handling objections using proven methods and models How and when to ask for the sale professionally Follow up and follow-through Planning and practice sessions