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Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Good Understanding of Content Content Means too Much 1.1 00:04:00 Content is more than all blogs and articles 1.2 00:02:00 Content is more than a cost understanding 1.3 00:02:00 Understand Content Marketing Understand Content Marketing 2.1 00:04:00 Where did This Content Marketing Come From 2.2 00:07:00 What is the Main Purpose of Content Marketing 2.3 00:04:00 Advanced goals of content marketing 2.4 00:04:00 Details for Successful Content Marketing How to grow the niche content audience 3.1 00:04:00 Understanding a Different Brand Perspective 3.2 00:04:00 Presenting content experiments 3.3 00:05:00 Actively understanding content 3.4 00:03:00 Developing a Successful Content Marketing Strategy Forget what you know 4.1 00:04:00 Choosing the right audience 4.2 00:04:00 Our competitive analysis priority 4.3 00:04:00 Understand Your Right to Win 4.4 00:03:00 How We Can Create and Source Effective Content Creating content on the customer journey 5.1 00:05:00 Choosing content marketing formats and channels 5.2 00:04:00 Source from anywhere 5.3 00:04:00 Making content very effective 5.4 00:04:00 Grow Content Operations Choosing a content calendar 6.1 00:04:00 Understand Content Processes 6.2 00:04:00 Clarifying roles and responsibilities 6.3 00:05:00 Content operations that come to life 6.4 00:03:00 Create Advanced Intelligence for Content Selecting content KPIs 7.1 00:05:00 Monitoring content KPI data 7.2 00:05:00 Optimizing content performance regularly 7.3 00:06:00 Using Content Technology By Constantly Renewing It Finding content technology 8.1 00:03:00 Considering advanced content technology 8.2 00:04:00 Developing strategy for content technology 8.3 00:03:00 Seize Content Marketing Opportunities Scaling Content Marketing 9.1 00:03:00 Succeeding as a Small Business 9.2 00:03:00 Succeed as a Large or Corporate Business 9.3 00:03:00 Live Video Styles Live educational videos 1.1 00:04:00 Live interview videos 1.2 00:04:00 Live demo videos 1.3 00:04:00 Live video tours 1.4 00:04:00 Creating Live Video Content When to Create Live Video 2.1 00:04:00 Different live video platforms 2.2 00:04:00 Preparing for your live video 2.3 00:03:00 Introductions and Conclusions in Your Live Video 2.4 00:05:00 Creating engagement during live videos 2.5 00:03:00 Promoting Your Live Video Building your live video audience 3.1 00:05:00 Sharing your live video 3.2 00:05:00 Repurposing your live video 3.3 00:04:00 Launching Live Video Tools for Live Video 4.1 00:04:00 Visuals for Live Video 4.2 00:04:00 Start Creating Live Videos 4.3 00:01:00 Welcome to the World of Marketing Where Short Video is King Modern Digital Marketing Strategies 1.1 00:06:00 The role of short-form video in social media marketing1.2 00:08:00 Techniques to Create Strong Short-form Video 1.3 00:08:00 Digging Deeper TikTok 1.4 00:08:00 Digging Deeper Instagram Reels 1.5 00:05:00 Effective marketing strategies for TikTok vidos Top Strategies for Creating Effective TikToks2.1 00:08:00 Understanding the TikTok Algorithm 2.2 00:08:00 Using Hashtags Effectively 2.3 00:08:00 Capitalizing on Trends and Challenges 2.4 00:08:00 Leveraging Influencers 2.5 00:08:00 Creating ads 2.6 00:07:00 Using Other TikTok Tools and Techniques 2.7 00:07:00 Effective Marketing Strategies for Instagram reels Connections Between Reels and TikTok Strategies 3.1 00:07:00 Understanding the Unique Selling Points of Instagram Reels 3.2 00:07:00 Implementing Your Social Strategy for TikTok and Reels 3.3 00:03:00 Instagram Profile Setup and Orientation Tour the Instagram user Interface1.1 00:06:00 Convert to an Instagram professional account1.2 00:04:00 Optimizing Your Professional Instagram Profile 1.3 00:04:00 Optimizing Uploads of Photos and Videos 1.4 00:05:00 Modify Instagram Settings 1.5 00:04:00 Using Instagram on a Computer 1.6 00:02:00 Get Started with Marketing on Instagram Explore Models of Business Success 2.1 00:05:00 Built-in Tools for Marketing 2.2 00:04:00 Interact with the Community to Build Trust 2.3 00:05:00 Develop a Marketing strategy for Instagram Content Ideas and Strategies for Instagram 3.1 00:05:00 Create a unique style on Instagram 3.2 00:04:00 Research your competition on Instagram 3.3 00:04:00 Utilize Hashtags With a Posting Schedule 3.4 00:05:00 Implement Your Instagram Marketing Campaign Marketing with Instagram Stories 4.1 00:04:00 Marketing with Instagram Reels 4.2 00:04:00 Marketing With IGTV 4.3 00:05:00 Marketing With Live Video on Instagram 4.4 00:05:00 Using Instagram Shopping Posts 4.5 00:04:00 Content Marketing with Instagram Guides 4.6 00:04:00 Leveraging Instagram Paid ads 4.7 00:05:00 Optimize Your Marketing Strategy on Instagram Review Instagram Insights to Optimize Marketing Strategy 5.1 00:05:00 Run Polls and ask Questions on Instagram 5.2 00:05:00 Saving Instagram Stories as Story Highlights 5.3 00:04:00 Embedding Instagram Photos into Websites 5.4 00:02:00 Additional Resources 5.5 00:02:00 How to Create Tribes On Social Media Understanding Community Management 1.1 00:03:00 Why Should We Build Our Own Community 1.2 00:07:00 Create Online Tribes How to Create your Great Strategy 2.1 00:10:00 Using Social Media to Build Your Community 2.2 00:09:00 Best Practices for Community Building 2.3 00:07:00 Growing Your Tribes On Social Media Creating Content Keeps Your Tribes Alive 3.1 00:10:00 How to Increase Active Participation in Your Communities 3.2 00:07:00 How to Find Brand Ambassadors and Influencers 3.3 00:07:00 How to Promote Your Community 3.4 00:08:00 Measuring their Success and Performance How to Scale Your Community 4.1mov 00:08:00 How to Measure the Growth of Your Fans 4.2 00:07:00 Demonstrate your Influence in Communities as a Leader 4.3 00:05:00 Tools for Managing Audience and Communities Very Good use of Tools for Community Management 5.1 00:04:00 Story Basics How Stories Connect 1.1.mov 00:06:00 Story Types to Grow 1.2 00:07:00 Good Story Qualities 1.3 00:07:00 Building a Story Finding Your Story 2.1 00:05:00 Your Audience 2.2 00:04:00 Call to Action 2.3 00:06:00 Telling a Story Story Structure 3.1 00:06:00 Grabbing Attention 3.2 00:05:00 Deep Engagement 3.3 00:08:00 Growing Community 3.4 00:04:00 Interactive Stories 3.5 00:05:00 More More Material 4.1 00:03:00 Interview 4.2 00:03:00 Core Values 4.3 00:03:00 Connect Before Convincing 4.4 00:03:00 Crowdfunding 4.5 00:03:00 How to Start Your Story 4.6 00:03:00 Tell Stories in Person 4.7 00:03:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Highlights of the Course Course Type: Online Learning Duration: 4 hours 13 minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about microsoft excel Understand the core competencies and principles of microsoft excel Explore the various areas of microsoft excel Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert office admin Microsoft Excel Online Training Course Master the skills you need to propel your career forward in Microsoft excel. This course will equip you with the essential knowledge and skillset that will make you a confident office admin and take your career to the next level. This comprehensive Microsoft Excel course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this Microsoft Excel course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective Microsoft excel practice and equip you with the essential skills, confidence and competence to assist you in the Microsoft excel industry. You'll gain a solid understanding of the core competencies required to drive a successful career in Microsoft excel. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for office admin or for people who are aspiring to specialise in Microsoft excel. Enrol in this Microsoft Excel course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive Microsoft Excel course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this Microsoft Excel can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This Microsoft Excel course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This Microsoft Excel course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This Microsoft Excel course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Microsoft Excel: Basic Level Introduction to Microsoft Excel 0101 Touring the interface 00:03:00 0102 Enter data & saving workbook 00:04:00 0103 Applying Formulas 00:03:00 0104 Changing a worksheet's structure 00:04:00 0105 Find, Replace & Spell Check 00:03:00 0106 Applying fonts, background colors, and borders 00:05:00 0107 Formatting numbers and dates 00:04:00 0108 Making the pieces fit 00:04:00 0109 Inserting headers & footers and Repeating Rows 00:02:00 0110 Managing Large Workbooks 00:05:00 Microsoft Excel: Intermediate Level Excel Essentials 0201 Formula Writing (Don't Miss This) 00:08:00 Ex 0201 Formula Writing (Don't Miss This) 00:02:00 Sum Count Average Functionality - With Conditions 0301 SumIf & SumIfs 00:24:00 Ex 0301 SumIf & SumIfs 00:08:00 0302 Count Functions 00:08:00 Ex 0302 Count Functions 00:02:00 0303 AverageIf & AverageIfs 00:03:00 Ex 0303 AverageIf & AverageIfs 00:03:00 Text Functions - Manipulating Text 0401 Change Case (Upper, Lower, Proper) 00:04:00 Ex 0401 Change Case (Upper, Lower, Proper) 00:03:00 0402 Separating Text on Symmetrical Data 00:06:00 Ex 0402 Separating Text on Symmetrical Data 00:06:00 0403 Separating Text on Non-Symmetrical Data 00:08:00 Ex 0403 Separating Text on Non-Symmetrical Data 00:05:00 Logical Functions - Working With Conditions 0501 If Functionality 00:04:00 Ex 0501 IF Functionality 00:03:00 0502 If with AND 00:05:00 Ex 0502 If with AND 00:03:00 0503 If with OR 00:03:00 Ex 0503 If with OR 00:03:00 0504 If with âANDâ & âORâ / IF with Countif 00:08:00 Ex 0504 If with âANDâ & âORâ / IF with Countif 00:04:00 0505 Nested IF (A Genie with 3 wishes) 00:13:00 Ex 0505 Nested IF (A Genie with 3 wishes) 00:05:00 Lookup Functionality - Burn Simple Find Technique 0601 Vlookup (Exact Match) # 1 00:23:00 Ex 0601 Vlookup (Exact Match) # 1 00:04:00 0602 Type of References (Use of $ sign) 00:11:00 0603 Vlookup (Exact Match) # 2 00:04:00 Ex 0603 Vlookup (Exact Match) # 2 00:06:00 0604 Double Vlookup 00:11:00 Ex 0604 Double Vlookup 00:10:00 0605 Vlookup on Duplicate Values 00:10:00 Ex 0605 Vlookup on Duplicate Values 00:05:00 0606 Vlookup (Approximate Match) 00:08:00 Ex 0606 Vlookup (Approximate Match) 00:02:00 0607 Vlookup with If (Conditional Vlookup) 00:05:00 Ex 0607 Vlookup with If (Conditional Vlookup) 00:02:00 0608 Hlookup (Exact Match) 00:03:00 Ex 0608 Hlookup (Exact Match) 00:03:00 0609 Hlookup (Approximate Match) 00:02:00 Ex 0609 Hlookup (Approximate Match) 00:02:00 0610 Lookup (Don't use this !) 00:05:00 Ex 0610 Lookup (Don't use this !) 00:02:00 0611 Vlookup with Match (Create Magical Vlookup) 00:14:00 Ex 0611 Vlookup with Match (Create Magical Vlookup) 00:05:00 0612 Match (Gives us Column/Row Index #) 00:03:00 Ex 0612 Match (Gives us Column/Row Index #) 00:03:00 0613 Index & Match (Made for Each Other) 00:11:00 Ex 0613 (1) Index & Match (Made for Each Other) 00:05:00 Ex 0613 (2) Index & Match (Made for Each Other) 00:03:00 Date & Time Function - A Tricky Game 0701 How Excel Records Date & Time 00:02:00 0702 Now, Today & Autofill 00:02:00 0703 DateValue & TimeValue 00:02:00 0704 Calculate WorkingDays 00:03:00 0705 DatedIf 00:05:00 Financial Functions 0801 Loan Calculation (PMT, PPMT, IPMT etc.) 00:12:00 Ex 0801 Loan Calculation (PMT, PPMT, IPMT etc.) 00:07:00 0802 Creating a Loan Table 00:09:00 Ex 0802 Creating a Loan Table 00:06:00 0803 Calculate Depriciation 00:02:00 Ex 0803 Calculate Depriciation 00:02:00 Sort & Filter 0901 Basic Sorting & Shortcut keys 00:16:00 Ex 0901 Basic Sorting & Shortcut keys 00:06:00 0902 Sorting Using Custom List 00:08:00 Ex 0902 Sorting Using Custom List 00:02:00 0903 Horizontal Sorting 00:01:00 Ex 0903 Horizontal Sorting 00:01:00 0904 Basic Filter & Shortcut Keys 00:09:00 Ex 0904 Basic Filter & Shortcut Keys 00:05:00 0905 Filter Problem # 1 (Copy Filtered Data without hidden rows) 00:06:00 Ex 0905 Filter Problem # 1 (Copy Filtered Data without hidden rows) 00:03:00 0906 Filter Problem # 2 (Pasting Values on Filtered Data) 00:07:00 Ex 0906 Filter Problem # 2 (Pasting Values on Filtered Data) 00:02:00 0907 Filter Problem # 3 (Performing Calculation on Filtered Data) 00:07:00 Ex 0907 Filter Problem # 3 (Performing Calculation on Filtered Data) 00:01:00 0908 Advanced Filter (Applying Complex Criteria's) 00:13:00 Ex 0908 Advanced Filter (Applying Complex Criteria's) 00:05:00 Microsoft Excel: Advanced Level Excel Charts - Visual Presentation 1001 How to create a chart 00:06:00 1002 Format Axis 00:02:00 1003 Plot Values on Secondary Axis 00:04:00 1004 Life of Pie (Charts) 00:03:00 1005 How to Show Axis Title 00:03:00 1006 How to Show Data Label 00:02:00 1007 Show data with chart in Data Table 00:02:00 1008 Column Chart 00:02:00 1009 Bar Chart 00:02:00 1010 Line Chart 1 00:03:00 1011 Line Chart 2 00:03:00 1012 Area Chart 00:01:00 1013 Pie Chart 00:03:00 1014 Pie of Pie or Bar of Pie 00:03:00 1015 Line Chart with Log Scale 00:02:00 1016 Bubble Chart 00:01:00 1017 Selecting Chart Elements 00:05:00 1018 Use of Format Dialog box 00:03:00 1019 Modifying Chart & Plot Area 00:04:00 1020 Modifying Data Series 00:02:00 1021 How to handle Missing Data 00:04:00 1022 Modifying 3-D Charts 00:03:00 1023 Creating Combination of upto 5 Different Charts 00:03:00 1025 Creating Picture Charts 00:02:00 Data Consolidation - Multiple Workbooks Worksheets Consolidate Data using Excel Inbuilt Function 00:06:00 Ex Consolidate Data using Excel Inbuilt Function 00:03:00 Data Validation 1201 Applying Data Validation 00:13:00 Ex 1201 Applying Data Validation 00:05:00 1202 Dependent Dropdown List 00:07:00 Ex1202 Dependent Dropdown List 00:05:00 Using Data Validation with Vlookup & Match 00:05:00 Other Data Validation Examples 00:10:00 Protection of Worksheet Workbook 1301 Worksheet Level Protection 00:01:00 Ex 1301 Worksheet Level Protection 00:01:00 1302 Cell Level Protection 00:05:00 Ex 1302 Cell Level Protection 00:02:00 1303 Hiding Formulas from Formula Bar 00:03:00 Ex 1303 Hiding Formulas from Formula Bar 00:02:00 1304 Protecting Workbook Structure 00:01:00 Ex 1304 Protecting Workbook Structure 00:01:00 1305 Workbook Level Protection 00:02:00 Ex 1305 Workbook Level Protection 00:01:00 Pivot Table & Techniques 1401 Understanding pivot Table 00:12:00 1402 Using Pivot Table in Real Scenario 00:10:00 Ex 1402 Using Pivot Table in Real Scenario 00:09:00 1403 Grouping in Pivot Table 00:04:00 Ex 1403 Grouping in Pivot Table 00:01:00 1404 Using Slicers (A Visually attractive Filter) 00:03:00 Ex 1404 Using Slicers (A Visually attractive Filter) 00:01:00 What-If Analysis & Solver Add-In 1501 Goal Seek (A Reverse Approach) 00:04:00 Ex 1501 Goal Seek (A Reverse Approach) 00:02:00 1502 One Way Data Table 00:03:00 1503 Two Way Data Table 00:02:00 1504 Scenario Manager 00:04:00 1505 Solver Add-In 00:07:00 Automation in Excel - Macros 1601 Record your first Macro 00:15:00 1602 Record Another Macro 00:02:00 1603 Assigning macro to a Shape, Button, Picture etc 00:02:00 1604 Editing or Deleting a Macro 00:03:00 1605 Security Settings of a Macro 00:02:00 Assessment Assessment - Microsoft Excel 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Highlights of the Course Course Type: Online Learning Duration: 14 hours 42 minutes Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about business administration and business management Understand the core competencies and principles of business administration and business management Explore the various areas of business administration and business management Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert business administrator or business manager Business Strategies and Planning Program Course Master the skills you need to propel your career forward in business administration and business management. This course will equip you with the essential knowledge and skillset that will make you a confident business administrator or business manager and take your career to the next level. This comprehensive business strategies and planning course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this business strategies and planning course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective business administration and business management practice and equip you with the essential skills, confidence and competence to assist you in the business administration and business management industry. You'll gain a solid understanding of the core competencies required to drive a successful career in business administration and business management. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for business administrator or business manager or for people who are aspiring to specialise in business administration and business management. Enrol in this business strategies and planning course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive business strategies and planning course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this business administration and business management can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This business strategies and planning course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This business strategies and planning course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This business strategies and planning course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. Course Curriculum Welcome - How to Get The Most Out of The Course Learn Business Fundamentals and Create Your Own Business Plan Today 00:03:00 Getting Started - How to Use Our\Course 00:01:00 Quickfire Strategy Quiz How Much Do You Know About Your Business Strategy 00:02:00 Quickfire Strategy Quiz - My âAnswersâ 00:09:00 How to Get The Most From This Course 00:08:00 Using The Course Map Matrix 00:06:00 Guide to The Course Assignments 00:03:00 Download All Course Materials Here 00:02:00 Business Fundamentals: Connecting Business Strategy to The Business plan Section Introduction: Connecting Business Strategy to The Business Plan 00:01:00 Business Strategy to Business Plan 00:04:00 What Do You Mean by Business Strategy 00:02:00 What is a Business Plan 00:05:00 What Do We Mean by Corporate Strategy 00:07:00 Should You Be Creating Shareholder Value 00:07:00 Introduction to Strategic Management 00:06:00 Business Fundamentals: The Value of Strategic Analysis Section Introduction: The Value of Strategic Analysis 00:01:00 Strategic Analysis - The First Step 00:02:00 What is Strategic Analysis 00:05:00 Frameworks for Strategic Analysis 00:10:00 Strategic Analysis Frameworks Case Study: Apple 00:11:00 Business Fundamentals: Frameworks and Theories Business Strategists Must Know Section Introduction: Frameworks and Theories Business Strategists Must Know 00:01:00 Why are These Business Models Important 00:02:00 The Story of The Hedgehog and The Fox 00:02:00 Why are Management Theories Useful in Business Strategy 00:09:00 SWOT Analysis 00:04:00 Introduction to Michael Porter's Five Forces Model 00:05:00 Lafley and Martin Five Step Strategy Model 00:06:00 The 5Cs Model 00:06:00 What is PEST or Broad Factors Analysis 00:05:00 PESTEL Analysis 00:05:00 Ansoff Matrix 00:06:00 Value Chain 00:04:00 Business Model Synthesis 00:08:00 Black Swan Events - Coronavirus 00:05:00 Critical Evaluation of Leadership Section Introduction: Critical Evaluation of Leadership 00:01:00 Vision and Leadership - Starting at The Top 00:05:00 What Skills are We Looking for in Management 00:06:00 What is The Purpose of a Vision Statement 00:03:00 Products and Services and Competitive Advantage Section Introduction: Products Services and Competitive Advantage 00:01:00 What Do We Mean By Products and Services 00:03:00 Why Product Differentiation is Critical 00:05:00 Product Diversification in Business Strategy 00:05:00 How Does Quality Management Fit into Your Business Strategy 00:04:00 What Do We Mean By Competitive Advantage 00:06:00 Bowman's Strategic Clock - Strategic Positioning 00:08:00 Products, Services and Technology in The Business Plan 00:06:00 Competition - Know Your Enemy Section Introduction: Competition - Know Your Enemy 00:02:00 Competitor Analysis 00:05:00 BCG Matrix 00:06:00 Competitors and Competitive Forces 00:10:00 Competitive Intensity 00:08:00 Industry Life Cycle 00:04:00 Competition - Business Plan Tie In 00:02:00 External Strategic Analysis - Industry, Markets and Competition Section Introduction: Industry, Markets and Competition 00:02:00 What Do We Mean By External Strategic Analysis 00:09:00 How Does Industry Analysis Help 00:05:00 Conducting PEST or Broad Factors External Analysis 00:10:00 What are The Business and Funding Life Cycles 00:10:00 Value Chains: Connecting Companies to Their External Environment 00:08:00 Addressing The Total Addressable Market (TAM) 00:05:00 Market Segmentation: Choosing Customers 00:07:00 Bargaining Power of Suppliers 00:05:00 Bargaining Power of Customers/Buyers 00:05:00 Business Plan: Industry, Markets and Competition 00:03:00 Internal Strategic Analysis - Operations and Customer Management Section Introduction - Operations and Customer Management 00:02:00 What are Business Operations 00:02:00 Strategic Analysis With The Business Model Canvas 00:13:00 How Can Corporate Structure Impact Strategy 00:07:00 Organisational Development 00:03:00 Reviewing The Operations of The Firm 00:03:00 Click and Mortar - Online Meets Offline 00:05:00 eCommerce Business Models 00:06:00 Internal Strategic Analysis - Business Plan Tie In 00:04:00 Six Minute Strategist SWOT Assignment Section Introduction: Six Minute Strategist SWOT Assignment 00:01:00 Customer Value Proposition Section Introduction: Customer Value Proposition 00:02:00 Understanding The Customer Value Proposition 00:03:00 Positioning Your Firm in The Market 00:04:00 What Do We Mean By a Profit Model 00:04:00 Hax's Delta Model 00:09:00 Switching Costs and Customer Strategy 00:03:00 Managing The Customer Experience 00:04:00 What is The Customer Journey 00:06:00 Customers, Customer Value and The Business Plan 00:03:00 Sales and Marketing Strategy Section Introduction: Sales and Marketing 00:02:00 The 5 Ps of Marketing 00:05:00 How Can You Plan Your Marketing 00:11:00 Push Marketing Strategy 00:03:00 Pull Marketing Strategy 00:04:00 Understanding AIDA 00:07:00 Progressive Sequence of 9 Agreements 00:07:00 Pricing Strategies 00:10:00 Sales and Marketing in The Business Plan 00:05:00 Digital Business Strategy Transformation Section Introduction: Digital Business Strategy Transformation 00:01:00 Why Do You Need a Digital Strategy Blueprint 00:07:00 What Skills and Assets Do You Need to Be a Digital Entrepreneur 00:06:00 Digital Strategy Blueprint Overview 00:18:00 Digital Strategy - Customer Centric Transformation 00:07:00 Digital Strategy - Customer Experience Transformation 00:05:00 Digital Strategy - Customer Channel Transformation 00:06:00 Digital Strategy - Digital Skills Transformation 00:03:00 Digital Strategy - Tools and Resources 00:02:00 Understanding Financial Statements Section Introduction: Understanding Financial Statements 00:02:00 Overview of Financial Statements 00:02:00 GAAP: Accruals vs Cash Accounting 00:05:00 Income Statement or Profit and Loss Account 00:08:00 Cash Flow Statement 00:06:00 Cash Flow Metrics Explained 00:09:00 Case Study - Apple Financial Statements 00:04:00 Financial Statements in The Business Plan 00:06:00 Finance: Strategic Financial Analysis Section Introduction: Strategic Financial Analysis 00:01:00 What is Financial Analysis 00:11:00 Income Statement Profitability Ratios 00:04:00 Balance Sheet Ratio Analysis 00:12:00 Cash Flow Statement Analysis 00:05:00 Valuation Ratios 00:04:00 Finance: Financial Analysis - Case Study and Assignment Section Introduction: Financial Analysis - Case Study and Assignment 00:01:00 Apple Inc Financial Analysis - Solution 00:02:00 Discussion of Measurements of Growth Analysis 00:05:00 Discussion of Measures of Profitability Analysis 00:06:00 Discussion of Trading Performance Analysis 00:03:00 Discussion of Working Capital (Liquidity and Efficiency) Analysis 00:11:00 Future Business Strategy Analyser Assignment Section Introduction: Future Business Strategy Analyser Assignment 00:01:00 Goal Setting and Financial Performance Section Introduction: Goal Setting and Performance Management 00:01:00 Introduction to Goal Setting 00:03:00 What Do We Mean By Smart Goals 00:03:00 Key Performance Indicators 00:04:00 Strategic Dashboards 00:07:00 Corporate Performance Management 00:04:00 Objectives and Key Results 00:04:00 Year Over Year Performance 00:03:00 Business Fundamentals: Growth Strategies Section Introduction: Growth Strategies 00:01:00 Organic vs Inorganic 00:03:00 The Advantage of First Mover Advantage 00:04:00 The Importance of Scalability 00:03:00 Merger and Acquisitions Growth Strategies 00:10:00 Buy and Build Growth Strategy 00:08:00 Negative Growth- Company Recovery Strategies 00:09:00 Post Coronavirus Strategies 00:06:00 Growth Strategies Business Plan Tie In 00:03:00 Valuation, Funding, Exits and Returns Section Introduction: Valuation, Funding, Exits and Returns 00:02:00 Valuation and Funding - A Consequence of Our Business Strategy 00:04:00 How to Value a Company 00:10:00 Sources of Equity Funding 00:08:00 What is a Pre-Money Valuation 00:05:00 How to Create a Pitch Deck for Investors 00:06:00 Sources and Uses of Funds in The Business Plan 00:02:00 What is a Cap Table 00:05:00 Exit Strategies and Returns 00:09:00 Transaction Cost Management 00:01:00 Risk Assessment Section Introduction: Risk Assessment 00:01:00 Risk Assessment - Strategic Plan Summary 00:02:00 Business Plan Synthesis Section Introduction: Business Plan Synthesis 00:03:00 Business Plan Synthesis 00:03:00 Business Plan - Executive Summary 00:02:00 Business Plan - History and Background 00:02:00 Business Plan - Management Summary 00:04:00 Business Plan Appendicies 00:03:00 Key Questions Check List 00:01:00 Business Plan Refinement: Types of Businesses 00:01:00 Summary and Wrap Up Summary and Wrap up 00:04:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00