Unlock the core principles of modern marketing with our comprehensive Principles of Marketing Theory Course. Designed for aspiring marketers and seasoned professionals alike, this course delves into essential concepts and strategies that drive successful marketing campaigns in today's dynamic business environment. Key Features: CPD Certified Free Certificate from Reed CIQ Approved Developed by Specialist Lifetime Access In the Principles of Marketing Theory course, learners will explore essential concepts and practices to excel in marketing. They will understand how marketing can be socially responsible and its impact on sales and brand reputation. They will learn techniques to build customer loyalty and effectively use marketing data to segment markets. The course covers strategies to cluster customers based on their characteristics and how to align products with diverse market segments. Learners will discover the role of core values in marketing and methods to enhance product sales through effective marketing campaigns. They will also delve into Customer Relationship Management (CRM) systems and activities that foster strong customer relationships. Throughout the course, learners will grasp the importance of key performance indicators (KPIs) in evaluating marketing success and the requirements for conducting socially responsible marketing campaigns. Course Curriculum Module 01: Scope and Purpose of Socially Responsible Marketing Module 02: Significance of Brand and Reputation to Sales Performance Module 03: Significance of Customer Loyalty to the Achievement of Marketing Objectives Module 04: Valid and Reliable Marketing Data for Segmenting the Market Module 05: Marketing Data Collection Methods Module 06: Market Segmentation Module 07: Cluster Customers With Similar Characteristics Module 08: How Core Values Are Expressed Module 09: How a Range of Products May Appeal to Different Market Segments Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services Module 11: Customer Relationship Management (CRM) Activities and Systems Module 12: Marketing Key Performance Indicators Module 13: The Requirements of Socially Responsible Marketing Campaigns Learning Outcomes: Understand the importance of socially responsible marketing strategies. Analyze the impact of brand reputation on sales performance metrics. Evaluate customer loyalty's role in achieving marketing objectives effectively. Apply valid and reliable methods for marketing data segmentation. Implement various marketing data collection techniques for business insights. Utilize market segmentation strategies to target diverse customer groups effectively. CPD 10 CPD hours / points Accredited by CPD Quality Standards Principles of Marketing Theory Course 1:14:03 1: Module 01: Scope and Purpose of Socially Responsible Marketing 04:18 2: Module 02: Significance of Brand and Reputation to Sales Performance 03:28 3: Module 03: Significance of Customer Loyalty in Achieving Marketing Goals 03:46 4: Module 04: Valid and Reliable Marketing Data for Segmenting the Market 03:35 5: Module 05: Marketing Data Collection Methods 06:12 6: Module 06: Market Segmentation 10:34 7: Module 07: Cluster Customers With Similar Characteristics 02:26 8: Module 08: How Core Values Are Expressed 04:15 9: Module 09: How a Range of Products May Appeal to Different Market Segments 02:37 10: Module 10: Role of Marketing in Enhancing the Sale of Products and/or Services 04:53 11: Module 11: Customer Relationship Management (CRM) Activities and Systems 09:13 12: Module 12: Marketing Key Performance Indicators 07:19 13: Module 13: The Requirements of Socially Responsible Marketing Campaigns 10:27 14: CPD Certificate - Free 01:00 Who is this course for? Marketing professionals seeking advanced theoretical knowledge. Business students focusing on marketing theory and principles. Entrepreneurs aiming to enhance their marketing strategy skills. Individuals interested in understanding consumer behaviour and segmentation. Professionals looking to expand their knowledge in marketing analytics. Career path Market Research Analyst Brand Manager Digital Marketing Specialist Advertising Executive Public Relations Manager Customer Relationship Manager Certificates Digital certificate Digital certificate - Included Reed Courses Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.
The Personal and Business Networking Skills is a wonderful learning opportunity for anyone who has a passion for this topic and is interested in enjoying a long career in the relevant industry. It's also for anyone who is already working in this field and looking to brush up their knowledge and boost their career with an acknowledged certificate. This Personal and Business Networking Skills consists of several modules that take around 1 hour to complete. The course is accompanied by instructional videos, helpful illustrations, how-to instructions and advice. The course is offered online at a very affordable price. That gives you the ability to study at your own pace in the comfort of your home. You can access the modules from anywhere and from any device. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certificate of Achievement Endorsed Certificate of Achievement from the Quality Licence Scheme Once the course has been completed and the assessment has been passed, all students are entitled to receive an endorsed certificate. This will provide proof that you have completed your training objectives, and each endorsed certificate can be ordered and delivered to your address for only £59. Please note that overseas students may be charged an additional £10 for postage. CPD Certificate of Achievement from Janets Upon successful completion of the course, you will be able to obtain your course completion e-certificate. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Endorsement This course and/or training programme has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course and/or training programme is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website. Method of Assessment In order to ensure the Quality Licensing scheme endorsed and CPD acknowledged certificate, learners need to score at least 60% pass marks on the assessment process. After submitting assignments, our expert tutors will evaluate the assignments and give feedback based on the performance. After passing the assessment, one can apply for a certificate. Course Content Personal and Business Networking Skills Why Is Networking Powerful? 00:05:00 Networking Paradigm Shifts 00:03:00 You've Got To GIVE To GET 00:08:00 The Power Of 'Likeability' 00:09:00 Making The Connection 00:06:00 Great Places To Network 00:08:00 The Power Of Mentors 00:06:00 Assignment Assignment - Personal And Business Networking Skills 2 days, 11 hours Order Your Certificate Order your Certificate QLS 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
The Quintessential Customer Experience (QCx) Forum is a ‘peer advisory’ community of communications and Cx professionals whose primary objectives are: To help members keep abreast of the latest CX developments To share best practice across different industry sectors. To provide individual support, advice and guidance for members Membership includes quarterly meetings, team coaching, 1:1 mentoring and online resource. Benefits The QCx Forum benefits both the CX professional and the organisations they work for. Employer Benefits include: Benchmarking performance against organisations in different sectors Keeping up to date with latest trends Maintaining competitive advantage through exceptional customer experience. Individual Member Benefits include: Inspiration for new ideas and approaches Guidance and advice to implement new strategies Support and reassurance from peers What’s included: The current membership package* includes: Forum Meetings Quarterly ‘Mastermind Group’ gatherings in person at a London venue. Each meeting features a specialist speaker providing insights about new trends and best practice. Team Coaching Attendees have the opportunity to share and solve key CX-related challenges they face. 1:1 Mentoring Support Members have access expert mentors to develop new strategies, gain valuable new knowledge and enhance their professional growth. Online Resource Members have access to a dedicated portal providing access to useful templates, tools and articles. * The first annual conference is planned for 2024 Membership Fees and options Three options are available: Essentials - quarterly Forum meetings, team coaching and online resources. £1,400.00 (ex VAT) pa Standard annual membership - includes quarterly forum meetings, team coaching, 4 x 1:1 mentoring sessions and online resource. £3,600.00 (ex VAT) per annum Platinum membership - over and above the standard membership, includes an intensive quarterly programme of bi-weekly coaching sessions £4,700.00 (ex VAT) per annum Credentials The Chair of the QCx Forum is Quentin Crowe MA, FCIM. His CX consultancy journey began in 2001 working with clients in the fitness and education sectors. Using an adaptation of the SERVQUAL methodology, he and his team have worked with clients in the charity, quality assurance, construction and cutout sectors (including ISG). Quentin also mentors entrepreneurs, senior marketers and corporate executives. He also chairs a number of ‘mastermind’ groups. Brands represented include Shell, Asahi, Reuters and St James’s Place Welsh Management.
Embark on a journey to explore advanced Psychology with our course. Learn about various aspects of human behaviour, including social and cognitive psychology. Gain valuable skills and receive a CPD certificate to boost your career. Discover new opportunities in psychology-related fields. Start your learning adventure with us today!
ILM Level 7 Certificate in Leadership & Management – 10 day Accredited training course delivered in Nottingham This is a prestigious qualification aimed at current and aspiring senior managers who wish to extend their skills and knowledge to make effective strategic plans to meet or exceed the expectations of various stakeholders and partners within the organisation. The level 7 is at a Post Graduate level, which requires participants to invest in their own personal brand, to create organisation and personal impact through high level engagement, influencing, innovation and critical thinking. The learning will be underpinned by practical and applied research and the application of theoretical frameworks at the leading edge of management and leadership practice. It will be a requirement of the course that delegates identify, research, analyse and create a plan for an improvement at a strategic level within their organisation.
Develop confidence & capability in delivering to the camera & conducting interviews. Develop your own personal brand & impact on camera whether in person 'live', pre-recorded or online.
Have you ever wondered about the driving force behind some of the UK's most successful individuals? The answer often lies in their commitment to continuous personal growth and the guidance they receive through life coaching. Dive into our comprehensive Coaching: Personal Development and Life Coaching bundle, designed to transform your self-improvement and development coaching approach. In this Coaching: Personal Development and Life Coaching course bundle, you'll be immersed in eight meticulously crafted modules: "Personal Development Coach with Positive Psychology Training", "Life Coaching | Online Course", "Career Coaching Level 3", "Level 3 Coaching & Mentoring Course", "Train the Trainer - Part 1", "Train the Trainer - Part 2", "Networking Skills for Personal Success", and "The Power of Change". These courses have been sculpted to empower you with the theoretical knowledge essential for a holistic understanding of life coaching and personal development. This Coaching: Personal Development and Life Coaching bundle is tailored for individuals eager to embark on a journey towards self-realisation and those keen on guiding others on the same path. By interweaving the principles of positive psychology, mentoring, and the transformative power of change, this compilation aims to equip learners with a profound grasp of life coaching's core concepts and methodologies. The eight courses in the bundle are: Course 1: Personal Development Coach with Positive Psychology Training Course 2: Life Coaching | Online Course Course 3: Career Coaching Level 3 Course 4: Level 3 Coaching & Mentoring Course Course 5: Train the Trainer - Part 1 Course 6: Train the Trainer - Part 2 Course 7: Networking Skills for Personal Success Course 8: The Power of Change Learning Outcomes: Gain a comprehensive understanding of the principles underpinning personal development and life coaching. Acquire theoretical knowledge about career coaching and mentoring. Understand the significance of positive psychology in coaching. Develop an insight into effective networking for personal success. Learn the intricacies of training individuals and groups. Recognise and harness the transformative power of change in life coaching scenarios. Personal Development Coach with Positive Psychology Training & Life Coaching | Online Course: Delve deep into the realm of personal development and discover how positive psychology can drastically transform life coaching techniques. Learn to incorporate happiness, motivation, and resilience theories into your coaching practices. Career Coaching Level 3 & Level 3 Coaching & Mentoring Course: Navigate the intricacies of career development and mentoring with ease. Equip yourself with the theoretical frameworks to assist clients in career planning, goal setting, and establishing professional relationships. Train the Trainer - Part 1 & Part 2: Master the art of imparting knowledge. Understand how training dynamics work and how best to present theoretical concepts to varied audiences, ensuring optimal understanding and retention. Networking Skills for Personal Success & The Power of Change: Empower yourself with the skills to establish and maintain professional relationships. Comprehend the ever-evolving nature of change and how it can be harnessed in life coaching scenarios for maximum personal and professional growth. CPD 80 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring life coaches aiming to deepen their theoretical knowledge. Professionals in the field of personal development and mentoring. Individuals interested in self-improvement and self-awareness. Corporate trainers looking to enhance their delivery methodologies. Anyone keen on understanding the dynamics of change and networking. Requirements Without any formal requirements, you can delightfully enrol in this course. Career path Life Coach Personal Development Trainer Career Coach Corporate Trainer Networking Consultant Change Management Consultant Mentor in Educational Institutions Certificates CPD Certificate Of Completion Digital certificate - Included 8 Digital Certificates Are Included With This Bundle CPD Quality Standard Hardcopy Certificate (FREE UK Delivery) Hard copy certificate - £9.99 Hardcopy Transcript: £9.99
Quality Guarantee Promising training excellence, satisfaction gurantee Accredited by CPD UK & Quality License Scheme Tutor Support Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime With 1 year access to the course materials Online Learning Learn from anywhere, whenever you want This course will enhance your communication skills by teaching the language of posture, gestures, facial expressions and more. You will explore the psychology behind body language and its impact on conveying emotions and intentions. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Learn how to understand body language and what are its benefits. Recognise how you communicate nonverbally through your body. Learn how you communicate nonverbally through your body. Learn the importance of eye contact and good posture. Understand what a firm handshake means. Get to know the importance of non-verbal communication in business. Learn to make a good first impression. Recognise how professional speakers use non-verbal communication. Understand how to excel at job interviews. Learn to pay close attention to physical movement while other person speaking. Learn to improve your non-verbal communication skills. Why Body Language Course right for you? This body language course online is ideal for those who are willing to understand different aspects of body language. This popular online course will help you know how someone communicates non-verbally through their body language. With this online body language masterclass course, you will also understand the importance of eye contact, the importance of good posture, what a firm handshake means and much more. This comprehensive online course will also help you pay attention when someone stands close to you, the importance of non-verbal communication in business, making a good first impression and excel at a job interview. By the end of the course, you will obtain extensive knowledge and understanding of how to read body language and use the same both personally and professionally. Body Language Course Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction Introduction How You Communicate Nonverbally Through Your Body The Eyes Facial Expressions Gestures Arms & Legs Posture an Physical Space Reading and Understanding Non-Verbal Communication The Importance of Eye Contact The Importance of Good Posture What a Firm Handshake Means Watch for Genuine Smiles Pay Attention When Someone Stands Close to You The Importance of Non-Verbal Communication in Business Making a Good First Impression Professional Speakers Use Non-Verbal Communication Helps You Excel at Job Interviews Enables You to Handle Performance Reviews with Poise Allows You to Move Easily Through Everyday Life Improving Your Non-Verbal Communication Skills Pay Close Attention to Physical Movement While Other Person Speaking Maintain Comfortable Eye Contact When to Stand and Why It's Polite The Most Up-to-Date Manners The Position of Seating in a Meeting Branding Yourself with Non-Verbal Communication Nonverbal Communication Impacts Your Personal Brand Building a Personal Brand That will Boost Your Career Benefits that Strong and Positive Body Language How Much is Your Body Lanuage Costing You Branding Yourself in the Digital World Through Non-verbal Communication Digital Nonverbal Communication Emoticons Paralanguage GIFs The Importance of Nonverbal Elements in Online Chat Who should take this course? This comprehensive body language course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of body language. Entry Requirements There are no academic entry requirements for this body language course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This body language course online assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org
How to improve dating success Learning emotional intelligence Improve social awareness Training on emotional resilience Motivation and Patience training Learn Communication Skills Enhance Patience and Introspection Coping mechanisms for stress Learn how to understand people better Learn Assertive communication Improve observation skills Improve mental and physical attraction Are you tired of going on endless dates with no results? Do you struggle to communicate effectively with potential partners or build the confidence needed to succeed in the dating world? If so, Miss Date Doctor UK’s Dating Coach Course is here to help! Our comprehensive course is designed to provide individuals with the tools and knowledge needed to improve their dating skills and find meaningful relationships. Our expert coaches will guide you every step of the way, from developing your personal brand and building confidence to mastering communication skills and navigating online dating. The Dating Coach Course at Miss Date Doctor UK is ideal for anyone looking to enhance their dating experience, whether you’re single and searching for the right partner, or simply looking to improve your current relationship. Our course is tailored to meet the unique needs of each individual, and our coaches are dedicated to providing personalized support and guidance to help you achieve your goals. At Miss Date Doctor UK, we believe that finding love should be a fun and enjoyable experience. That’s why our Dating Coach Course is designed to help you approach dating with a positive and confident mindset, and to give you the skills and knowledge needed to make informed decisions about your dating life. Our course covers a wide range of topics, including building self-esteem, overcoming fears and anxieties, mastering communication skills, and navigating online dating platforms. Whether you’re looking to improve your social skills, build your confidence, or simply learn more about the dating world, Miss Date Doctor UK’s Dating Coach Course has everything you need to succeed. Our course is packed with the key pillars of improving your dating “personal development”, “relationship advice”, “self-improvement”, “emotional intelligence”, “interpersonal skills”, “communication techniques”, “love coaching”, “dating tips”, “online dating”, “dating apps”, and more! So why wait? Sign up for the Dating Coach Course at Miss Date Doctor UK today and start your journey towards a happier, healthier dating life! https://relationshipsmdd.com/product/dating-coaching-course/
Overview Networking has become a crucial factor in the modern workplace. It is the most effective method of developing your business or career and is a key component of your personal brand. This one day course will teach you how to be able to build strong business relationships, develop a level of personal credibility and increase your network of contacts in order to enhance your visibility and create opportunities for yourself and your organisation. Description This training course will help your participants build a professional reputation and develop a network of connections through the two key methods available to them; face-to-face and online. Attendees will discover how to effectively combine these two approaches and create a strategy for networking success that will generate their own community and actively grow their personal network. This will result in an improved performance in their approach to networking and consequently provide opportunities and prospects that will increase their business success. The training provides them with the tools and techniques to both plan a successful, strategic approach to networking and develop their personal communication skills, which will ensure they build effective business relationships. Topics covered: Why Network? – Establishing the importance of networking with some shocking statistics and an activity that defines the importance of networking to the individual. This is followed by some insight into the key aims of a networking strategy, what puts people off, as well as some personal revelations about networking. Increase Your Business Presence – Looking at the components of a strong business presence, including; credibility, personal brand, visibility and social capital. Developing a Networkers Attitude – An exercise that clarifies the perfect attitudes and behaviours of great networkers and comparing the participants against this. Thus identifying areas for development. Face to Face Networking – An overview and insight into the main types of face to face networking opportunities available with the benefits and pitfalls of each. Online Networking – An overview of the different social media and online networking tools and how to get the best out of them. Includes; LinkedIn, Twitter, Facebook and online forums. Communication Skills for Networking Success – Ensuring a good first impression, creating an opening sound bite and writing an online profile that promotes and engages. Developing a Conversation – Building on the opening sound bite and developing a conversation through good questioning techniques and following a selection of key networking rules. Including an activity to test and practice the skills. Working a Room – A fun activity that embeds and develops learning while encouraging practice and communication. This activity covers 10 of the main skills required to work a room. Breaking into a Group – Identifying body language to spot when a group or pair is open to new people entering the conversation or would rather not encourage participation. Knowing how to break into a group, what to say and how to remain professional. Exiting a Conversation – Developing some techniques to extricate oneself from a conversation without causing embarrassment or rudeness. The Follow-Up – Using a structure to identify the most important contacts created and establishing when and how to follow up with each group. Includes example follow-up email and a chance to develop their own. Creating a Network Plan – Participants are provided with a networking action plan to review and complete. This sets them on the journey of developing their networking skills and ensures they have a strategy and goals to target. Who should attend Anyone who is looking to improve their networking performance, or the networking performance of a management or sales team. Requirements for Attendees No pre-requisites required.