61 Paid Advertising courses

🚀 Elevate Your Marketing Game with 'Google AdWords and YouTube Bumper Advertising - Bump Up in Life' Course! 🚀 Are you ready to soar above the competition and skyrocket your business to new heights? Look no further! Our comprehensive online course, 'Google AdWords and YouTube Bumper Advertising - Bump Up in Life,' is your ticket to mastering the art of digital advertising on two of the most powerful platforms.     🎯 Dominate Google AdWords: Unravel the secrets of Google AdWords and learn how to craft compelling ads that captivate your audience's attention. From keyword optimization to ad placement strategies, you'll harness the full potential of Google's advertising network. 📺 Maximize YouTube Bumper Ads: Dive into the world of YouTube Bumper Ads and discover how to create short, impactful video content that leaves a lasting impression. Capture your audience's interest in just a few seconds and drive engagement like never before. What You'll Gain: ✅ In-depth understanding of Google AdWords and YouTube Bumper Advertising. ✅ Proven techniques to create high-converting ad campaigns. ✅ Strategies to optimize ad performance and maximize ROI. ✅ Insider tips to reach your target audience effectively. ✅ Real-world examples and case studies for hands-on learning. ✅ Ongoing support and updates to stay ahead in the digital advertising landscape.     Whether you're a marketing professional, business owner, or aspiring advertiser, this course equips you with the skills and knowledge needed to excel in the digital advertising realm. Take control of your marketing campaigns and witness a significant boost in your brand's visibility and revenue. Join 'Google AdWords and YouTube Bumper Advertising - Bump Up in Life' today and take a leap toward unprecedented success! Don't miss this opportunity to transform your marketing strategies and propel your business to greater heights.     Enroll now and start your journey to becoming a digital advertising maestro! Course Curriculum

🌐 Unlock the Gateway to Success: Maximizing Cost-Effective Traffic via Google Ads! 🚀   Are you tired of burning through your budget without seeing the results you crave? Say goodbye to wasted ad spend and hello to a flood of targeted traffic with our groundbreaking online course - Maximizing Cost-Effective Traffic via Google Ads!   💡 Why This Course?   In the dynamic world of online advertising, Google Ads remains a powerhouse, but mastering it requires more than just a budget. Our course is your roadmap to demystifying Google Ads and ensuring every dollar spent brings a maximum return on investment. Whether you're a seasoned marketer or a business owner looking to boost online visibility, this course is your secret weapon.   🚀 What You'll Learn:   ✅ Strategic Campaign Planning: Discover the art of crafting targeted campaigns that resonate with your audience, ensuring your ads are seen by those who matter most. ✅ Budget Optimization Techniques: Learn how to stretch your advertising dollars further by identifying cost-effective keywords, bidding strategies, and ad placements. ✅ Ad Copy Magic: Uncover the secrets of compelling ad copy that not only grabs attention but also drives clicks and conversions. ✅ Data-Driven Decision Making: Harness the power of analytics to fine-tune your campaigns, ensuring you're always one step ahead of the competition.   🎓 Why Wait? Enroll Now!   Don't let the competition steal the spotlight. Supercharge your business with cost-effective traffic from Google Ads! Join our course today and transform your advertising game. Success is just a click away! 🌟   Course Curriculum Basic Overview 00:00 Account Opening 00:00 Account Reactivation 00:00 Setting Up Your Billing 00:00 Allowing Team Access 00:00 Data Protection Contacts 00:00 Keyword Planner - Part 1 00:00 Keyword Planner - Part 2 00:00 Keyword Planner - Part 3 00:00 Campaign Creation - Part 1 00:00 Campaign Creation - Part 2 00:00 Campaign Creation - Part 3 00:00 Campaign Creation - Part 4 00:00 Campaign Creation - Part 5 00:00 Campaign Creation - Part 6 00:00 Predefined Reporting 00:00 Custom Reports 00:00 Placement Exclusion List 00:00 Rules and Automations 00:00 Conclusion 00:00 Advanced Overview 00:00 Ad Variations 00:00 Using the Forecast Planner 00:00 Connection to Google Resources 00:00 Connection to Autoresponders 00:00 Connection to Zapier Resources 00:00 Connection to Facebook through Zapier 00:00 Connection to LinkedIn through Zapier 00:00 Connection to WordPress through Zapier 00:00 Connection to Twitter though Zapier 00:00 Adwords and Audiences - Part 1 00:00 Adwords and Audiences - Part 2 00:00 Adwords and Audiences - Part 3 00:00 Store and Retail Ads 00:00 Live Example - Part 1 00:00 Live Example - Part 2 00:00 Live Example - Part 3 00:00 Live Example - Part 4 00:00 Live Example - Part 5 00:00 Conclusion 00:00

🚀 Elevate Your Marketing Game with 'Digital Advertising with Microsoft: A Comprehensive Guide' 🚀 Are you ready to revolutionize your digital advertising strategy and unlock the full potential of Microsoft's powerful advertising platforms? Look no further! Introducing our groundbreaking online course: 'Digital Advertising with Microsoft.' 🌐 Why Microsoft? 🌐 Microsoft is more than just a tech giant - it's a game-changer in the digital advertising landscape. With platforms like Microsoft Advertising and LinkedIn, you have access to a vast audience of engaged users ready to connect with your brand. Whether you're a seasoned marketer or a budding entrepreneur, this course is your ticket to mastering the art and science of digital advertising with Microsoft.   🚀 What You'll Gain from this Course 🚀 ✅ Comprehensive Insights: Dive deep into the intricacies of Microsoft Advertising and understand how to leverage its unique features for maximum impact. ✅ Strategic Campaign Planning: Learn the art of crafting targeted, high-converting campaigns that resonate with your audience and drive results. ✅ Optimization Techniques: Discover insider tips and tricks to optimize your ad performance, ensuring you get the most bang for your advertising buck. ✅ Mastering LinkedIn Advertising: Unleash the power of LinkedIn advertising with strategies tailored to the platform's professional audience. ✅ Data-Driven Decision-Making: Harness the potential of data analytics to make informed decisions, continuously refining your campaigns for success. ✅ Exclusive Industry Insights: Stay ahead of the curve with the latest trends, updates, and best practices in the ever-evolving world of digital advertising.   🔥 Bonuses to Supercharge Your Learning Experience 🔥 🎁 Interactive Quizzes and Assignments: Reinforce your knowledge with hands-on activities that solidify your understanding. 📈 Real-world Case Studies: Gain inspiration from successful campaigns and apply those insights to your unique business challenges. 🤝 Community Support: Connect with like-minded professionals, share experiences, and get personalized advice from our expert instructors. 🔒 Lifetime Access: Enjoy unlimited access to course materials, updates, and a dedicated community to support your ongoing success.   💡 Ready to Transform Your Digital Advertising Game? 💡   Enroll now in 'Digital Advertising with Microsoft: A Comprehensive Guide' and take the first step towards becoming a digital advertising maestro. Don't miss out on this opportunity to boost your brand's visibility, drive conversions, and elevate your marketing ROI. 🌟 Join the digital advertising revolution with Microsoft - because your success is just a click away! 🌟 Course Curriculum Digital Advertising with Microsoft: A Comprehensive Guide Microsoft Ads dashboard 00:00 Campaign home overview 00:00 How to edit campaign name and change campaign budget 00:00 Ad Campaigns 00:00 Ad Bids & Optimization 00:00 Spy on Your Competitors 00:00 Set Your Budget & Automate Extensions 00:00 Ad Extension Overview & How Tos #1 00:00 How To Add Different Types of Extensions 00:00 Microsoft Ad Editor 00:00 Reports 00:00

Description: This course has been designed to help you become popular as internet marketing expert through giving you the right information and help you in planning to pass your Google Adwords exam. Through this course, you'll take your Google Adwords learning to the next level through helping you gain knowledge of all the important skills and know-how to begin profiting from your Adwords campaigns. If you want to become an internet marketing expert and you want to profit through this then this course is for you. This course is highly recommended for anybody who wants to know about AdWords. In this course, you will figure out how to make Google AdWords campaigns that will help you increase your web traffic so you will be able to increase profit for your online business effectively. All through this thorough course, you will take in the majority of the components that go into making campaigns that express an exceptional return on each dollar you spent, this starts from focusing, to research, to composing convincing ads until doing campaign enhancement. Who is the course for? Marketing professionals who want to be an expert in Google AdWords. People are interested in learning Google AdWords and how it works. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Diploma in Google AdWords will be very beneficial and helpful, especially to the following careers: Bloggers Businessmen Entrepreneurs Marketing and Promotions Specialists Marketing Managers Marketing Professionals Sales Managers Sales and Promotions Specialists Top Executives And Much More! Diploma in Google Adwords Benefits of online advertising and AdWords 00:30:00 Choosing a campaign type 00:30:00 Measure your results 00:30:00 The Secret to Monster Keyword Lists 01:00:00 Adwords Groups Plural 00:30:00 Save On Your Adwords Budget 00:30:00 Explosive Adwords Copywriting 01:00:00 Optimizing Your Landing Page 01:00:00 The v - Dynamic Keywords 01:00:00 Mock Exam Mock Exam- Diploma in Google Adwords 00:20:00 Final Exam Final Exam- Diploma in Google Adwords 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

New to online marketing world? Do you want to advertise your products and services online effectively? Do you want to learn how to transform your sales using AdWords to give your business a chance to succeed? If yes, then enrol now and learn How to Drive Consistent, Reliable, High-Quality Traffic to Your Site Every Single Day with Google Ad Words! Through this course, you'll take your Google Adwords learning to the next level as you will gain all of the necessary skills and learn how to begin profiting from your Adwords campaigns. You will figure out how to make Google AdWords campaigns that will help you increase your web traffic, so you will be able to raise profit for your online business effectively. All through this thorough course, you will take in the majority of the components that go into making campaigns that express an exceptional return on each pound you spent; this starts from focusing, to research, to composing convincing ads until doing campaign enhancement. Course Highlights Google Adwords Diploma is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Google Adwords Diploma into 9 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 7 hours, 10 minutes and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Google Adwords Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Google Adwords Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Google Adwords Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Google Adwords Diploma Benefits of online advertising and AdWords FREE 00:30:00 Choosing a campaign type FREE 00:30:00 Measure your results 00:30:00 The Secret to Monster Keyword Lists 01:00:00 Adwords Groups Plural 00:30:00 Save On Your Adwords Budget 00:30:00 Explosive Adwords Copywriting 01:00:00 Optimizing Your Landing Page 01:00:00 The v - Dynamic Keywords 01:00:00 Mock Exam Mock Exam- Google Adwords Diploma 00:20:00 Final Exam Final Exam- Google Adwords Diploma 00:20:00

The course is designed for Google Ads (Google AdWords) practitioners that already have basic knowledge in setting up and running AdWords accounts. The course explores advanced techniques and ideas that I have picked up and developed over 10 years running AdWords campaigns for small to large scale clients. I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside Google Ads. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results. What you'll learn Google Ads Campaign Experiments: Best Use Cases, Step-by-Step Setup, Analysis, Implementation Access Google Ads tools for forecasting performance Budget Optimisation techniques using regression formula Advanced Concept Testing: moving beyond A/B ad testing to testing concepts Improving Geotargeting for Local Businesses With A Double Campaign Structure How To Setup, Run, Pivot & Interpret the Paid & Organic Report Make A Strong Argument For Running Branded Ads Using the Paid & Organic Report Identify Opportunities Between Organic & Paid Listings Learn to use a free Google Sheets template for automating and tracking budgets in multiple ad accounts How to find the key pitfalls in any Google Ads account How to Audit a new or existing Google Ads account and find issues to improve upon quickly Utilise Dynamic Ad Customisers for more personalised ads Understand the power of using Google Analytics with Google Ads and be familiar with Audience setup and relevant Google Ads reports in GA Understand attribution models and why the default last click is not always ideal Implement Machine Learning features within Google Ads to benefit your account in ways that human optimisation could never reach Develop a multi-funnel remarketing strategy for GDN and search campaign Requirements Able to set up your own Google Ads account Be confident navigating Google Ads accounts Basic exposure to excel filtering & pivot tables Introduction 1. Introduction 00:02:00 Testing to Ad Concepts 2. Introduction to Ad Concepts 00:02:00 3.Example Ad Concepts 00:04:00 4. Label Setup 00:04:00 5. Reporting on Ad Concepts 00:08:00 Google Ads Paid % Organic Interaction Report 6. Understanding the usefulness of this report 00:03:00 7.Linking Google Ads with Search Console 00:04:00 8.Excel Report Setup & Pivot 00:04:00 9.Identifying Google Ads & SEO Search Term Opportunities 00:02:00 10.CTR Interaction between SEO & SEM 00:06:00 Geolocal Campaigns - Double Campaign Structure 11.The theory behind the double campaign 00:04:00 12.A practical example inside Google Ads 00:03:00 Google Ads Campaign - Experiments (Drafts & Experiments) 13.Introduction to Drafts & Experiments 00:05:00 14.Example experiment Ideas for use 00:06:00 15.Draft & Experiment Setup 00:10:00 16.Report Analysis & explanation of symbols 00:05:00 Automate Budgeting for Multiple Ad Accounts 17. Introduction to the Google Spreedsheet template 00:02:00 18. Data Inputs 00:04:00 19. Reading the sheet output 00:06:00 AdWords Audit 20. Audit Overview 00:02:00 21. Auditing the Account Structure 00:08:00 22. Campaign Settings 00:04:00 23. Auditing on the AdGroup Level 00:10:00 24. Other Things to look for in an Audit 00:08:00 Remarketing Strategy & Implementation 25. Why Remarketing Works 00:03:00 26.GDN Remarketing 00:06:00 27.Remarketing Lists for Search Ads (RLSA) & IF Statements 00:04:00 28. Customer Match (Email Retargeting) 00:01:00 29. Dynamic Remarketing 00:04:00 30. Lookalike Audiences 00:02:00 31. GDN Banner Sizes & Other Things to Consider 00:03:00 32. Audience List Sharing 00:14:00 33. Remarketing with Events 00:06:00 Artificial Intelligence & Machine Learning 34.What is AI & ML 00:06:00 35. Auto Rotate for Budgets & Ads 00:03:00 36.Dynamic Search Ads 00:03:00 37.Smart Bidding Strategies 00:07:00 38.Lookalike Audiences 00:02:00 39.Data Driven Attribution Models 00:03:00 Dynamic Ad Customisers 40.Introduction to Ad Customisers 00:04:00 41. Advantages & Example Uses 00:05:00 42.Setting up the Business Data Feed 00:06:00 43.Best Practice for Ads 00:03:00 Google Analytics for Google Ads 44. The Advantages of linking AdWords with GA 00:04:00 45. Linking GA & AdWords 00:02:00 46. AdWords Reports in GA 00:01:00 47. GA Conversion Tracking & Goal Setup 00:07:00 48. Remarketing Segments in GA 00:13:00 49. Attribution Models in Google Analytics 00:07:00 Using Scripts 50. Introduction to AdWords Scripts 00:04:00 51. 404 Link Checker Script 00:07:00 52. Experiment Results Script 00:07:00 53. Google Ads Audit Script 00:06:00 AdWords Editor 54. Introduction and advantages of AdWords Editor over the online interface 00:04:00 55. Example Uses for AdWords Editor 00:04:00 56.AdWords Editor - what you can't do 00:02:00 Competitor Research Tools 57.Auction Insights displayed graphically 00:17:00 58.3rd Party Competitor Research Tools -SEMrush 00:16:00 Landing Page Software 59.Why Use Landing Page Software 00:06:00 60.Unbounce Walk-through 00:08:00 61. Tracking integration for landing pages 00:09:00 New Features in 2018/19 62.Ad Variations 00:06:00 63.Search Responsive Ads 00:05:00 64. Life Events Audiences 00:04:00 65. Custom Intent Audiences 00:04:00

Welcome to the wireless revolution! Are you new to the 4G wireless age? Don't worry. This course is an excellent opportunity to learn about this technology and how it applies to business today. This course is designed to help you begin advertising to mobile phone users that are taking advantage of 4G technology. It is the goal of this course is to provide you with essential information about marketing to the mobile user, taking advantage of the new features and functions of 4G technology. You will explore ideas, suggestions, as well as case studies about how these advertising methods have already been proven in the marketplace. You will also be provided with insight into the hottest applications available today and how they are being used or might be used to the advertiser's advantage. Course Highlights Executive Diploma in Smart Phone Advertising is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Executive Diploma in Smart Phone Advertising into 13 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 13 hours, 15 minutes hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Executive Diploma in Smart Phone Advertising Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Executive Diploma in Smart Phone Advertising is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Executive Diploma in Smart Phone Advertising is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Module 1: Smart Phone as Advertising Tool INTRODUCTION 00:15:00 HOW NEXT GENERATION PHONES ARE GREAT ADVERTISING TOOLS 00:30:00 THE NEW GENERATION OF WIRELESS DEVICES 02:00:00 BUSINESS SECTOR USERS AND THEIR WIRELESS DEVICES 01:00:00 THE BEST PROCESS OF APPLICATION TO YOUR ADVERTISING ADVANTAGE 02:00:00 CREATING YOUR OWN APPLICATIONS 01:00:00 CONCLUSION 00:30:00 Module 2: Mobile Marketing Introduction FREE 00:30:00 Dominate Local Market with Mobile Marketing FREE 00:30:00 Mobile Marketing Is Going Web 02:00:00 Effective Mobile Advertising 00:30:00 List Building with Mobile Marketing  02:00:00 The Surefire Success Mobile Marketing Campaign 00:30:00 Mock Exam Final Exam

Course Overview Do you want to earn money passively from home? DO you want to drive more traffic to your website? Google AdWords is a great way for that. Learn how you can use Google ad services to get ahead of your competitors and drive traffic towards your business from this Learn Google AdWords and Earn Passive income with PPC course and boost your sales in no time. This course will teach you to how you can make a profit out of per click of your visitors. In this Learn Google AdWords and Earn Passive income with PPC course, you will learn how to set up an AdWords account, theories, keyword research, conversation tracking, sales and revenue tracking. You'll also understand the importance of quality scores, data analysis and understanding customer psychological level from this course. This course will help you understand the steps of monetizing your website from scratch. Learning Outcomes Be able to drive traffic to your website or landing page Create and optimize your own profitable Google AdWords campaigns Learn how to advertise your products and services online Increase sales to your website using AdSense Use conversion tracking to determine the value of your ad campaign Monetize more than 6 billion daily searches on Google Be able to remarket to your website visitors Who is this course for? This course is for those who want to learn the functions of Adword and earn money from Google ad services. This course will help you to learn how you can earn money passively using AdWord step by step. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path Learn Google AdWords and Earn Passive income with PPC is a useful qualification to possess and would be beneficial for any related profession or industry such as: Digital Marketers Influencers Content Creators YouTubers Module 01: Introduction to Google Ads Welcome to Google Ads Masterclass! 00:13:00 Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group 00:05:00 How to Make the Most of This Course, Plus a Sneak Peek of What's to Come! 00:20:00 Google Ads Formula Calculator 00:14:00 AdWords Formula Calculator I Built For You 00:05:00 What is Google Ads? 00:12:00 Where do Google Ads Show Up? 00:13:00 Complimentary Adventure Media Account Audit (exclusions apply) 00:06:00 Module 02: Creating and Setting Up Our First Google Ads Account Download Course Slides! 00:05:00 Creating Your First Google Ads Account 00:09:00 Understanding the Google Ads Account Hierarchy 00:08:00 Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00 Understanding Network Settings 00:14:00 Understanding Location Targeting 00:12:00 Configuring Location Targeting in Google Ads 00:10:00 Viewing Location Reports in Google Ads 00:15:00 Understanding Advanced Location Options 00:16:00 Setting and Configuring Languages 00:04:00 Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00 Finding Your Hourly Reports in the Google Ads Interface 00:06:00 Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00 Bidding Strategies: Target Search Page Location 00:06:00 Bidding Strategies: Target ROAS 00:10:00 Bidding Strategies: Target CPA 00:05:00 Bidding Strategies: Target Outranking Share 00:08:00 Bidding Strategies: Maximize Clicks 00:05:00 Bidding Strategies: Enhanced CPC Bidding 00:05:00 Bidding Strategies: Manual CPC Bidding 00:05:00 Campaign Start and End Dates 00:02:00 Introduction to Dynamic Search Ads! 00:08:00 Understanding Sitelink Extensions 00:14:00 Callout Extensions 00:05:00 Call Extensions 00:08:00 Structured Snippet Extensions 00:06:00 App Extensions 00:02:00 Message Extensions 00:09:00 Location Extensions 00:10:00 Location Setting Exercise 00:05:00 Promotion Extensions 00:10:00 Price Extensions 00:12:00 Understanding Ad Rotation Settings 00:05:00 The Basics of Ad Scheduling 00:11:00 Understanding the Basics of Device Targeting 00:15:00 Understanding Campaign URL Options 00:07:00 Module 03: Structuring Your Ad Groups Like A Professional Ad Group Structure Basics and Organization 00:14:00 Ad Group Structure Ideas 00:07:00 Creating Our First Ad Group in Google Ads 00:09:00 Module 04: How To Write Killer Ads in Google Ads! The Anatomy of Google Text Ads 00:07:00 Compliance in Google Text Ads 00:06:00 Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00 Best Practices for Successful Text Ads 00:14:00 Real-Life Case Ad Copy Case Study: Medical Equipment Company 00:15:00 The BJ Fogg Behavioral Model 00:39:00 Creating Our First Ad in Google Ads 00:13:00 Module 05: Setting Up Your AdWords Billing Configuring Your Billing Details in Google Ads 00:05:00 Module 06: Keywords in Depth - The Heartbeat of Your Account Keyword Basics: Keywords vs Queries 00:09:00 The Basics of Keyword Research 00:11:00 The Basics of Keyword Planning 00:13:00 The Basics of Keyword Organization 00:07:00 Understanding Keyword Match Types 00:12:00 Keyword Match Types: Broad Match 00:09:00 Keyword Match Types: Broad Match Modified 00:06:00 Keyword Match Types: Phrase Match 00:07:00 Keyword Match Types: Exact Match 00:12:00 Keyword Match Types: Negative Match 00:12:00 Using the Search Term Report to Find Negative Keywords Part 1 00:15:00 Using the Search Term Report to Find Negative Keywords Part 2 00:17:00 Understanding Negative Keyword Lists 00:12:00 Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00 Adding Negative Keywords at The Ad Group Level 00:09:00 Traffic Sculpting Using OPTMYZR 00:07:00 Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00 Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00 Keyword Research: Using the Google Keyword Planner 1 00:20:00 Keyword Research: Using the Google Keyword Planner 2 00:16:00 Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00 Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00 Keyword Planning: Understanding the Buyer Funnel 00:12:00 Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00 Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00 Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:19:00 Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00 Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00 Keyword Organization: Formatting Keywords in Excel 00:12:00 Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00 Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00 Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00 Module 07: Account Structure - How To Structure Ad Groups Like A pro Account Structure: How To Create A New Ad Group Within Your Campaign 00:07:00 Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00 Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00 How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00 Module 08: The Incredible Dynamics Of The AdWords Auction Introduction To The AdWords Auction 00:20:00 Understanding Quality Score: Click Through Rate And Ad Relevancy 00:15:00 Understanding Quality Score: Landing Page Quality 00:07:00 Understanding Ad Rank and How It Is Calculated 00:12:00 When You Could Ignore Low-Quality Scores (and when you can't!) 00:09:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (1/3) 00:08:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (2/3) 00:11:00 Advanced Techniques: Diagnosing Low-Quality Score With Excel Pivot Tables (3/3) 00:07:00 Module 09: Expanding And Refining Your Campaigns Navigating The AdWords Dashboard 00:16:00 How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00 Editing The Essential Campaign Settings 00:06:00 How To Create New Campaigns That Will Improve Your Results 00:15:00 How To Use Your Website To Make The Best Campaigns Possible 00:16:00 How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00 Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00 Module 10: Negative Keywords - Your Greatest Ally Understanding Negative Keywords In-Depth 00:14:00 Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00 Adding and Removing Negative Keywords and Negative Keyword Lists 00:20:00 Module 11: Making Your Ads Unstoppable With Multiple Ad Extnesions Introduction To Ad Extensions 00:06:00 The Benefits Of Using Ad Extensions 00:08:00 Different Types Of Ad Extensions and Best Practices 00:06:00 Adding Sitelink Extensions 00:08:00 Configuring Your Sitelink Extensions For The Best Results 00:11:00 Adding Callout Extensions And Phone Extensions 00:08:00 Module 12: Remarketing - Your Secret Weapon To Converting Like A Boss The 5 Primary Forms Of Remarketing 00:16:00 Realizing The Benefits And Importance Of Remarketing 00:13:00 How To Create And Add Your Remarketing Tag 00:09:00 Creating Your First Remarketing Audience 00:13:00 Configuring Your Remarketing Campaign Settings 00:14:00 Module 13: Keeping Track Of Profits With Conversion Tracking Understanding The Basics Of Conversion Tracking 00:14:00 Exploring The Different Conversion Actions Visitors Take On Your Site 00:14:00 Setting Up Conversion Tracking For Form Submissions 00:18:00 Generating And Installing Your Conversion Tracking Tag 00:09:00 Understanding The Basics Of Phone Call Tracking 00:09:00 Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00 Module 14: Profitable Bidding Strategies Return On Investment (ROI) vs Return On Ad Spend (ROAS)_ Important Distinction 00:15:00 How To Mathematically Calculate ROI and ROAS 00:09:00 Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00 Module 15: Using AdWords Scripts To Enhance Performance and Increase Optimization Speed Introduction To AdWords Scripts - What Are Scripts 00:05:00 Bidding To Average Position AdWords Script (Part 1) 00:12:00 Bidding To Average Position AdWords Script (Part 2) 00:14:00 Module 16: Conclusion ... Goodbye For Now! Conclusion 00:03:00 Module 17: Bonus Material! Part 1 Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00 Part 2 Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00 Part 3 Qualifying Your Ad Text And How To A_B Split Test Your Ads 00:23:00 Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00

Overview   With the ever-increasing demand for Advertising in personal & professional settings, this online training aims at educating, nurturing, and upskilling individuals to stay ahead of the curve - whatever their level of expertise in Advertising may be.   Learning about Advertising or keeping up to date on it can be confusing at times, and maybe even daunting! But that's not the case with this course from Compete High. We understand the different requirements coming with a wide variety of demographics looking to get skilled in Advertising. That's why we've developed this online training in a way that caters to learners with different goals in mind. The course materials are prepared with consultation from the experts of this field and all the information on Advertising is kept up to date on a regular basis so that learners don't get left behind on the current trends/updates.   The self-paced online learning methodology by compete high in this Search Engine Advertising course helps you learn whenever or however you wish, keeping in mind the busy schedule or possible inconveniences that come with physical classes. The easy-to-grasp, bite-sized lessons are proven to be most effective in memorising and learning the lessons by heart. On top of that, you have the opportunity to receive a certificate after successfully completing the course!   Instead of searching for hours, enrol right away on this Search Engine Advertising course from Compete High and accelerate your career in the right path with expert-outlined lessons and a guarantee of success in the long run.   Who is this course for?   While we refrain from discouraging anyone wanting to do this Search Engine Advertising course or impose any sort of restrictions on doing this online training, people meeting any of the following criteria will benefit the most from it: Anyone looking for the basics of Advertising, Jobseekers in the relevant domains, Anyone with a ground knowledge/intermediate expertise in Advertising, Anyone looking for a certificate of completion on doing an online training on this topic, Students of Advertising, or anyone with an academic knowledge gap to bridge, Anyone with a general interest/curiosity   Career Path   This Search Engine Advertising course smoothens the way up your career ladder with all the relevant information, skills, and online certificate of achievements. After successfully completing the course, you can expect to move one significant step closer to achieving your professional goals - whether it's securing that job you desire, getting the promotion you deserve, or setting up that business of your dreams.  Course Curriculum Module 1 - Introduction To SEA Introduction To SEA 00:00 Module 2 - GOOGLE ADS_ BASICS OF GOOGLE ADS GOOGLE ADS_ BASICS OF GOOGLE ADS 00:00 Module 3 - THE ANATOMY OF A SEARCH INTERNET AD THE ANATOMY OF A SEARCH INTERNET AD 00:00 Module 4 - OVERVIEW_ TYPE OF ADS Draft LessonOVERVIEW_ TYPE OF ADS 00:00 Module 5 - GOOGLE ADS_ NETWORKS AND AD FORMATS GOOGLE ADS_ NETWORKS AND AD FORMATS 00:00 Module 6 - GOOGLE ADS_ PREPARATION, CAMPAIGNS, AD GROUPS AND MORE GOOGLE ADS_ PREPARATION, CAMPAIGNS, AD GROUPS AND MORE 00:00 Module 7 - EDITOR, OPTIMIZATION, ANALYTICS, AND OTHERS EDITOR, OPTIMIZATION, ANALYTICS, AND OTHERS 00:00 Module 8 - KEYWORDS AND KEYWORDS RESEARCH TOOLS KEYWORDS AND KEYWORDS RESEARCH TOOLS 00:00 Module 9 - SET YOUR KEYWORD MATCH TYPES SET YOUR KEYWORD MATCH TYPES 00:00 Module 10 - KEY PERFORMANCE INDICATORS (KPIs) KEY PERFORMANCE INDICATORS (KPIs) 00:00

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