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Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. Course Overview Develop true expertise and learn every aspect of Social Media Marketing across 10 modules of interactive content such as Facebook, LinkedIn, Snapchat, YouTube and Instagram. Gain relevant and deep knowledge of social strategy, research and content from industry skills experts. Become a certified social media marketing specialist: Join over 200,000 members around the world, working for some of the world’s top companies using DMI to keep their careers and skills relevant. 81% of our members have been promoted upon completion of one of our courses and 53% have got a salary increase. Get certified with the DMI SPECIALIST digital marketing certification and become a professional digital marketer. Get world class, specialist knowledge and insight: Develop true expertise with our DMI Specialist, Learn social strategy, research and content from industry Skills Experts. Get the latest platform knowledge and strategies including Tik-Tok, Twitch and WeChat. With 10 modules focused on every aspect of social media marketing, DMI Specialist is the most comprehensive Social Media Course available anywhere. Program learning outcomes and content: What Will I Learn? Get the know-how, experience and the insights to be able to work and speak with authority in this face-paced industry. In short, you’ll be a skilled digital marketer, capable of building digital marketing strategies from scratch. We’ve added 8 new soft skill lessons to give you the most industry ready certification available, anywhere. Who is this for? The DMI Specialist Social is for individuals who are responsible for social media marketing campaigns. This includes: • Digital marketing generalists • Marketing Specialists • Marketing Managers • Content creators • Social media consultants • Individuals pursuing profession in social media marketing. • Anyone who wants a career change Course Content: Social Research: Just who are your audience? What do they do, think, feel, eat, love, hate and ‘like’? And what do they think about you? Knowledge is power. And both knowledge and power are fascinating. This module gives you the research techniques to know your audience, and cultural and industry trends. Every day the very people you want to reach throw up gigantic amounts of data. Without the right tools and thinking, it’s a critical mass of meaningless banality. With the right tools and thinking, you have insight deep into hearts and souls. Delve into these tools and put them to use, including the new Google Analytics 4 platform. Social Content: Facebook kittens. Twitter debates. Instagram filters. People can’t get enough content on social media – so better content means better opportunities. So, what does your audience want to see, like and share? With streamlined planning, clever strategy and targeted scheduling, putting the right content in front of the right people is no longer a shot in the dark! Now, you can create amazing content formats that capture the attention of audiences across all social platforms. You can strategize and plan using cutting-edge tools that make your channels stand out from all the others. This module covers the various content formats across platforms, the power and practice of scheduling content and how you can bring it all together with super strategies. Facebook, Instagram and Pinterest: Facebook, Instagram and Pinterest are powerhouses of the social media world. They provide you and your brand with the chance to interact with your customers across the globe at scale. But, each of them has unique features, analytics, and quirks. The module gives you a deep understanding of how these platforms work, how to make your brand stand out in these different spaces, and why you need a spread of messaging across each to succeed. • Build an active, engaged and captive community across each channel. • Create compelling and clever ads that target your audience at the right time. • Use analytics to understand what your audience is doing. Then tweak your content to resonate in all the right ways. • Master the key features of each channel to advertise, strategize and optimize. • Manage each platform so you get the best reach and results. • Reach billions of social loving people every day! Twitter: Twitter marches to its own drum in the social media world – less post and wait, more what’s happening right now. It’s a platform that allows your audience to see, report and comment on world events in almost real-time. It’s also a place where the audience is young, wealthy and educated. Twitter literally challenges you to be ‘more clever’, and this module shows you how. • What a successful Twitter account looks and acts like. • How to use Twitter Ads Manager to advertise effectively. • The right Twitter Ad format for your campaign. • Using Twitter Analytics to react and connect better. • How to create more Tweet-friendly content – snappy, shareable and short. • When to post for maximum impact and engagement. LinkedIn: This module will introduce you to the platform and show you how to use features such as Company pages and Showcase pages, to create a stellar presence for your company – and gain a deep understanding of what that means on LinkedIn. You will understand the unique advertising features and content formats on offer such as Text ads, Sponsored ads, Sponsored InMails, Display ads, and the aptly named Dynamic ads. See what best practice means on this platform, strategize like a CEO and measure the effectiveness of your campaigns. Linkedin can be a tricky platform to master as the tone is hard to crack. But do Linkedin well and your competitors will be scrambling to copy you! You’ve got this – because we do. YouTube & Social Video: YouTube because you have eyes to see. And a picture speaks a thousand words – and this being social, should inspire a few thousand too. Social video is one of the most awesome tools in your new bag of digital tricks. And video is no longer the preserve of guys with film study degrees. This superpower is now yours, and here we give you all the tech and thought basics to make it happen, including how to set up and manage a YouTube channel and create strategies that don’t treat creativity like a buzzword. Learn how video sits within the rest of your mix across platforms, build your online audience and use advertising and analytics for visual campaigns that mesmerise. • Set up and manage a dynamic YouTube channel. • Get creative with social video strategies that engage and convert. • Learn how video sits within the rest of your social media mix. • Build and develop your online audience in a way that benefits your brand. • Use advertising and analytics to deliver mesmerizing visual. Social Apps: If you’re looking to create a buzz online, then social apps are the place to be. Think fun, engaging, and ‘out of the box’ as that’s what these platforms are made for and audiences flock to them (particularly a young demographic). Discover how to use TikTok, Snapchat, WeChat, WhatsApp, and Twitch to tune into your audience effectively. Take a dive into features and understand how to manage content to make the most of everything you post. You’ll also understand how to advertise on the apps that suit your brand. Plus, take inspiration from the best by seeing what campaigns worked and why, so you can TikTok your way to social success. Social Commerce and Affiliate Marketing: With so many eyes on social media, it pays (literally) to know how to market and sell your products online. Social commerce happens when an astute marketer combines the best of social media with the best of e-commerce. You’ll explore the ins and outs of social commerce along with how to create a successful online shop. The latest tactics and tools will be covered so you can make social buying seamless from the first click to the last. You’ll also explore how to optimize paid commerce activity – including cart abandonment – to get the best results. Looking for a way to earn extra money while you grow? Use your social media to tap into affiliate marketing – a great way to earn commission by promoting another company’s products or brand you admire. When it comes to influencing, social media allows you to think BIG. Tap into the world of social influencers by connecting and collaborating with people that think like you. Or reach out to your influencer crush and shine a light on your brand by getting into their social feed. Social Customer Service: One of the best dynamics of social media is how it manages to be collective – the thoughts of billions – yet also personal (it’s about what I ‘like’). This leaves scope for important personal interaction – meaning social customer service is an opportunity for your brand to stand out. This module examines the customer experience. It looks at how to break your audience down into buyer personas so you know them better – and so serve them better. It shows you which platforms do service best and how. Need a social customer service strategy? – no problem. Want to understand how to manage social customer service effectively? – that’s easy. Not sure how to measure and analyze customer service performance? – well, you will now! This module focuses on your customer’s happiness so you can build a contented online community. An audience that feels connected to your brand, so they’ll tell everyone else how great it really is. Social Strategy: So, you have the skills, tools, followers, know-how, tech, smarts and big ideas. Now learn to tie it all together with cutting-edge social strategies practiced by the world’s leading brands. And work out how your social offering sits with – or carries – the rest of your marketing mix. Here we look at planning a dynamic social media strategy that works for you. We dive into setting objectives and social KPIs so you know what you want and can track how you’re getting there. Social media and content production budgets are also explored so you put your money in the places that work, rather than those that don’t. Turn your social media dream into a reality by crafting a social strategy that lets you and your brand sparkle. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

About this training course Business Impact: The main aim is to provide insight and understanding of data analytics and machine learning principles through applications. Field data is used to explain data-analysis workflows. Using easy to follow solution scripts, the participants will assess and extract value from the data sets. Hands-on solution approach will give them confidence to try out applicable techniques on data from their field assets. Data analysis means cleaning, inspecting, transforming, and modeling data with the goal of discovering new, useful information and supporting decision-making. In this hands-on 2-day training course, the participants learn some data analysis and data science techniques and workflows applied to petroleum production (specifically artificial lift) while reviewing code and practicing. The focus is on developing data-driven models while keeping our feet closer to the underlying oil and gas production principles. Unique Features: Eight business use cases covering their business impact, code walkthroughs for most all and solution approach. Industry data sets for participants to practice on and take home. No software or complicated Python frameworks required. Training Objectives After the completion of this training course, participants will be able to: Understand digital oil field transformation and its impact on business Examine machine learning methods Review workflows and code implementations After completing the course, participants will have a set of tools and some pathways to model and analyze their data in the cloud, find trends, and develop data-driven models Target Audience This training course is suitable and will greatly benefit the following specific groups: Artificial lift, production and facilities engineers and students to enhance their knowledge base, increase technology awareness, and improve the facility with different data analysis techniques applied on large data sets Course Level Intermediate Advanced Training Methods The course discusses several business use-cases that are amenable to data-driven workflows. For each use case, the instructor will show the solution using a data analysis technique with Python code deployed in the Google cloud. Trainees will solve a problem and tweak their solution. Course Duration: 2 days in total (14 hours). Training Schedule 0830 - Registration 0900 - Start of training 1030 - Morning Break 1045 - Training recommences 1230 - Lunch Break 1330 - Training recommences 1515 - Evening break 1530 - Training recommences 1700 - End of Training The maximum number of participants allowed for this training course is 20. This course is also available through our Virtual Instructor Led Training (VILT) format. Prerequisites: Understanding of petroleum production concepts Knowledge of Python is not a must but preferred to get the full benefit. The training will use the Google Collaboratory environment available in Google-Cloud for hands-on exercises Trainees will need to bring a computer with a Google Chrome browser and a Google email account (available for free) Trainer Your expert course leader has over 35 years' work-experience in multiphase flow, artificial lift, real-time production optimization and software development/management. His current work is focused on a variety of use cases like failure prediction, virtual flow rate determination, wellhead integrity surveillance, corrosion, equipment maintenance, DTS/DAS interpretation. He has worked for national oil companies, majors, independents, and service providers globally. He has multiple patents and has delivered a multitude of industry presentations. Twice selected as an SPE distinguished lecturer, he also volunteers on SPE committees. He holds a Bachelor's and Master's in chemical engineering from the Gujarat University and IIT-Kanpur, India; and a Ph.D. in Petroleum Engineering from the University of Tulsa, USA. Highlighted Work Experience: At Weatherford, consulted with clients as well as directed teams on digital oilfield solutions including LOWIS - a solution that was underneath the production operations of Chevron and Occidental Petroleum across the globe. Worked with and consulted on equipment's like field controllers, VSDs, downhole permanent gauges, multiphase flow meters, fibre optics-based measurements. Shepherded an enterprise-class solution that is being deployed at a major oil and gas producer for production management including artificial lift optimization using real time data and deep-learning data analytics. Developed a workshop on digital oilfield approaches for production engineers. Patents: Principal inventor: 'Smarter Slug Flow Conditioning and Control' Co-inventor: 'Technique for Production Enhancement with Downhole Monitoring of Artificially Lifted Wells' Co-inventor: 'Wellbore real-time monitoring and analysis of fracture contribution' Worldwide Experience in Training / Seminar / Workshop Deliveries: Besides delivering several SPE webinars, ALRDC and SPE trainings globally, he has taught artificial lift at Texas Tech, Missouri S&T, Louisiana State, U of Southern California, and U of Houston. He has conducted seminars, bespoke trainings / workshops globally for practicing professionals: Companies: Basra Oil Company, ConocoPhillips, Chevron, EcoPetrol, Equinor, KOC, ONGC, LukOil, PDO, PDVSA, PEMEX, Petronas, Repsol, , Saudi Aramco, Shell, Sonatrech, QP, Tatneft, YPF, and others. Countries: USA, Algeria, Argentina, Bahrain, Brazil, Canada, China, Croatia, Congo, Ghana, India, Indonesia, Iraq, Kazakhstan, Kenya, Kuwait, Libya, Malaysia, Oman, Mexico, Norway, Qatar, Romania, Russia, Serbia, Saudi Arabia, S Korea, Tanzania, Thailand, Tunisia, Turkmenistan, UAE, Ukraine, Uzbekistan, Venezuela. Virtual training provided for PetroEdge, ALRDC, School of Mines, Repsol, UEP-Pakistan, and others since pandemic. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

If you have at least 5 years working experience and you would like to attain Gold Card status via the Experienced Worker route by joining the City & Guilds 2346 NVQ Level 3, you will also need to hold the below two pre-requisite qualifications: City & Guilds 2391-52 Inspection and Testing Course C&G 2382-22 BS7671 18th Edition

Piano lessons for adults come with a unique set of considerations, and the professors at the London Piano Centre have the experience to help adults — beginners, intermediate students, and advanced pianists alike — reach their musical goals. If you would like to know more about our specific methodology, teaching philosophy, or piano lessons in London, please send us an email or give us a call. We would be happy to set up a trial lesson at your earliest convenience, and we would like to meet you.

Network virtualization training course description This course covers network virtualization. It has been designed to enable network engineers to recognise and handle the requirements of networking Virtual Machines. Both internal and external network virtualization is covered along with the technologies used to map overlay networks on to the physical infrastructure. Hands on sessions are used to reinforce the theory rather than teach specific manufacturer implementations. What will you learn Evaluate network virtualization implementations and technologies. Connect Virtual Machines with virtual switches. Explain how overlay networks operate. Describe the technologies in overlay networks. Network virtualization training course details Who will benefit: Engineers networking virtual machines. Prerequisites: Introduction to virtualization. Duration 2 days Network virtualization training course contents Virtualization review Hypervisors, VMs, containers, migration issues, Data Centre network design. TOR and spine switches. VM IP addressing and MAC addresses. Hands on VM network configuration Network virtualization What is network virtualization, internal virtual networks, external virtual networks. Wireless network virtualization: spectrum, infrastructure, air interface. Implementations: Open vSwitch, NSX, Cisco, others. Hands on VM communication over the network. Single host network virtualization NICs, vNICs, resource allocation, vSwitches, tables, packet walks. vRouters. Hands on vSwitch configuration, MAC and ARP tables. Container networks Single host, network modes: Bridge, host, container, none. Hands on Docker networking. Multi host network virtualization Access control, path isolation, controllers, overlay networks. L2 extensions. NSX manager. OpenStack neutron. Packet walks. Distributed logical firewalls. Load balancing. Hands on Creating, configuring and using a distributed vSwitch. Mapping virtual to physical networks VXLAN, VTEP, VXLAN encapsulation, controllers, multicasts and VXLAN. VRF lite, GRE, MPLS VPN, 802.1x. Hands on VXLAN configuration. Orchestration vCenter, vagrant, OpenStack, Kubernetes, scheduling, service discovery, load balancing, plugins, CNI, Kubernetes architecture. Hands on Kubernetes networking. Summary Performance, NFV, automation. Monitoring in virtual networks.

SIP security training course description A hands-on course covering SIP security. It is assumed that delegates already know SIP as this course focuses purely on the security issues in SIP IP telephony networks. Hands-on practicals follow each major theory session and include use of various SIP security tools such as vomit, sipp, sipsak and sivus amongst others. What will you learn Secure SIP networks Use various SIP security tools SIP security training course details Who will benefit: Technical staff working with SIP. Technical security staff. Prerequisites: SIP for engineers Duration 2 days SIP security training course contents SIP review SIP infrastructure and entities, example SIP session. Hands on Simple SIP network with and without authentication. SIP security attacks DOS attacks, infrastructure attacks, eavesdropping, spoofing, replay, message integrity. Hands on Basic SIP packet capture, infrastructure attacks. SIP tools SIP packet creation: Sivus, SIPsak, PROTOS, SFTF, SIP bomber, SIPp, Seagull, Nastysip. SIP packet generators: SIPNess, NetDude. Monitoring: Wireshark, Cain & Abel, Vomit, Oreka, VoiPong. Scripts and tools: SIP-Fun, Skora.net, kphone-ddos, sip-scan, sip-kill, sip-redirectrtp. Health of different tools. Hands on Generating SIP packets, rebuilding conversations from captured packets, password cracking. VPNs and SIP IPSec, AH, ESP, transport mode, tunnel mode, Pre Shared Keys, Public keys. Hands on SIP calls over IPSec. Secure SIP signaling SIP relationship with HTTP, Deprecated HTTP 1.0 basic authentication, HTTP 1.1 Digest authentication, S/MIME, SIPS, SIPS URI, TLS, DTLS, PKI infrastructures. Hands on SIP with TLS. Secure media streams SRTP, features, packet format, default encryption, default authentication, key distribution. S/MIME, MIKEY, SDP security descriptions. SIP security agreements. Hands on Analysing SRTP packets. Firewalls NAT traversal. Impact of firewall on infrastructure attacks. TLS and firewalls. SIP specific firewalls. Hands on SIP calls through a firewall.

HTTP streaming training course description This course looks at the delivery of video streams using HTTP adaptive streaming. Both MPEG DASH and HLS are investigated. Hands on sessions primarily involve using Wireshark to analyse streams. What will you learn Use Wireshark to analyse and troubleshoot HTTP video streams. Explain HTTP adaptive streaming works. Evaluate and compare MPEG DASH and HLS. Use tools to create HTTP adaptive streams. HTTP streaming training course details Who will benefit: Anyone working in the broadcast industry. Prerequisites: TCP/IP foundation for engineers Duration 2 days HTTP streaming training course contents What is HTTP streaming? The old way. Progressive downloads versus streaming. Why not UDP and RTP for delivery? Adaptive bit rate streaming. Standards. Hands on Base network setup. Using WireShark for HTTP streams. HTTP protocol stack IP, TCP, IPv6. HTTP. HTTP 1.0, HTTP 1.1, HTTP 2.0, HTTP header fields. HTML 5. Hands on Analysing HTTP. Adaptive bitrate streaming principles Chunks, fragments, segments. Manifest files. Encoding, resolution, bitrates. Addressing, relative and absolute URLs, redirection. When does the client switch streams? Switch points. Hands on Walk through of client behaviours on a stream. HTTP streaming architecture Server components, distribution components, client software. CDN, caching, multiple servers. Hands on Analysing CDN and Internet delivery. TCP and HTTP streaming interactions TCP ACK, TCP connections, unicast only. TCP flow control, TCP and performance. Hands on TCP window sizes. MPEG DASH Stakeholders, DASH architecture and model, codec agnostic, XML, Media Presentation Description, Media Presentation, segment formats. Hands on MPEG DASH analysis. HTTP Live Streaming and others Stakeholders. Media segments, media playlists, master playlists. Adobe HTTP dynamic streaming, Microsoft smooth streaming. Hands on Analysing HLS. Tools mp4dash, mp4fragment, libdash. Apple developer tools for HLS. Hands on Creating segmented content. Security HTTPS, encryption, content protection. Hands on Encryption analysis. Summary Choosing a streaming method. Impact of live versus VoD. Web sockets.

OTT TV for engineers course description This course covers OTT TV by primarily looking at the delivery of video streams using HTTP adaptive streaming. Both MPEG DASH and HLS are investigated. Hands on sessions involve using Wireshark to analyse streams as well as crafting segmented content. What will you learn Explain what OTT TV is, and how it works. Describe the OTT TV architecture. Use Wireshark to analyse and troubleshoot OTT video streams. Explain how HTTP adaptive streaming works. Evaluate and compare MPEG DASH and HLS. Use tools to create OTT TV adaptive streams. OTT TV for engineers course details Who will benefit: Anyone working in the broadcast industry. Prerequisites: TCP/IP foundation for engineers. Duration 2 days OTT TV for engineers course contents What is OTT TV? Brodeo providers vs ISPs. Progressive downloads versus streaming. Why not UDP and RTP for delivery? Adaptive bit rate streaming. Standards. Hands on: Base network setup. Using WireShark for HTTP streams. HTTP protocol stack IP, TCP, IPv6. HTTP. HTTP 1.0, HTTP 1.1, HTTP 2.0, HTTP header fields. HTML 5. Hands on: Analysing HTTP. Adaptive bitrate streaming principles Chunks, fragments, segments. Manifest files. Encoding, resolution, bitrates. Addressing, relative and absolute URLs, redirection. When does the client switch streams? Switch points. Hands on: Walk through of client behaviours on a stream. OTT TV streaming architecture Server components, distribution components, client software. CDN, caching, multiple servers. Hands on: Analysing CDN and Internet delivery. TCP and HTTP streaming interactions TCP ACK, TCP connections, unicast only. TCP flow control, TCP and performance. Hands on: TCP window sizes. MPEG DASH Stakeholders, DASH architecture and model, codec agnostic, XML, Media Presentation Description, Media Presentation, segment formats. Hands on: MPEG DASH analysis. HTTP Live Streaming and others Stakeholders. Media segments, media playlists, master playlists. Adobe HTTP dynamic streaming, Microsoft smooth streaming. Hands on: Analysing HLS. Tools mp4dash, mp4fragment, libdash. Apple developer tools for HLS. Hands on: Creating segmented content. Security HTTPS, encryption, content protection. Hands on: Encryption analysis. Summary Choosing a streaming method. Impact of live versus VoD. Web sockets.

Data Ethics for Business Professionals is designed for individuals who are seeking to demonstrate an understanding of the ethical uses of data in business settings.