Generating new leads and new business can be both time-consuming and frustrating. It's not easy - it takes skill, careful preparation and the creation of effective models and methods, even perhaps using formal approaches and scripts. Once generated, a new lead or enquiry must also be carefully managed to maximise the potential revenue it can generate. But it's crucial to get it right. If your company can afford not to worry about getting new business - congratulations! If your company is completely confident that it is performing at peak potential in generating new leads - again, congratulations! But if your company is working in the real world, couldn't your team do with some help, to become even just that little bit more effective, to make the process just that little less painful? This highly practical, intensive workshop gives sales teams the proven strategies and tactics they need to build a sustainable new business pipeline. This course will help participants: Develop a clear and consistent process for new business development and lead-generation Master the secret of effective new business development and lead-generation - 'only sell the appointment or next stage of the sales process, not your product or service' Set and achieve the right level of new business development and lead-generation activity to achieve your personal and organisational sales goals Apply the key principles of effective prospecting and pipeline management using a proven toolkit and approach Overcome the most common 'put-offs' when conducting telephone or face-to-face business-development and lead-generation activities Develop an engaging telephone voice and manner - and a 'networking personality' Qualify potential opportunities with more accuracy on a consistent basis Prioritise opportunities and manage their time when sourcing new business Discover online sources of leads, contacts and referrals Overcome psychological blocks to cold or warm calling - theirs and the client's Identify potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Make outbound sales or appointment calls with improved confidence, control and results Improve the conversion of calls to appointments by using more effective questions and sales messages Get past gatekeepers and assistants more effectively Make the most of your CRM software and systems 1 Online marketing - what works! Workshop overview and learning objectives Choosing your social media channels LinkedIn for sales and marketing Designing and implementing an effective new business email campaign online Creating a lead-generation strategy online - with case studies Avoiding common mistakes in social media marketing Case study: 'Best practice in social media sales and marketing' Using blogs and video-based marketing (eg, YouTube) New trends and how to keep your finger on the 'social media' pulse Twenty essential websites and online marketing tools 2 Making appointments by telephone Planning the call, telephone techniques, integrating with email and online marketing Developing a clear and consistent process to appointment-making Setting and achieving the right level of telephone activity to achieve your appointment goals Applying the key principles of effective prospecting and pipeline management generation, using a proven toolkit and approach Overcoming the most common 'put-offs' to seeing or engaging with you Overcoming psychological blocks to cold or warm calling - yours and the client's Identifying potential prospects - and decision-makers and influencers within target prospects - with greater accuracy Making outbound sales or appointment calls with improved confidence, control and results Improving conversion of calls to appointments by using more effective questions and sales messages The five keys to developing an engaging telephone voice and approaching manner 3 Power networking Strategies for networking and B2B referral-based marketing The importance, and different types, of networking How to work a room - preparation and strategy Communication dynamics in networking - the power of the listening networker Assumptions when networking Business networking etiquette Making connections, asking for cards, contact details and referrals, gaining follow-up commitments Building relationships - follow-up and follow-through 4 Developing new leads Strategies for first-time sales calls Gaining rapport and opening first-time and new business sales calls effectively Advanced consultative selling - questioning techniques to quickly and efficiently uncover opportunities, need areas and preferences Presenting your solution to a new or first-time customer - creating an enthusiastic and compelling personalised and persuasive summary of your proposal Value message - differentiate your solutions clearly and accurately, with tailored value statements Presenting the right initial USPs, features and benefits and making them relevant and real to the customer Smart ways to position price, emphasise value and be a strong player without being the cheapest or leading on price Learn and use advanced techniques to determine customer needs, value and decision-making criteria in depth on a first-time call 5 Organised persistence - CRM and prospect-tracking Organised persistence - sales tracking, following up on 'sleeping' customers, gaining referrals, time and territory management Maintaining a good database for maximising new business ROI Developing a contact strategy with different types and levels of contact Analysing your contact base using state-of-the-art software and tools Making the most of your CRM systems and solutions Understanding that your attitude makes a difference when sourcing new business Setting SMART objectives for new business development and lead-generation Practical exercise - setting personal development and business goals Time management tips to improve daily productivity New business pipeline management strategies for peak sales performance 6 Workshop summary and close Practical exercise - developing your new business action plan Review and feedback
Managing the movement of goods across all sectors and distances for a range of customers from private individuals and sole traders through to large global organisations.
Become a Certified Digital Leader Designed for: IT managers and business managers Consultants Project managers Key take aways from this leadership course (non-technical): Be comfortable with digital trends and technologies Leverage digital for your business Organise digital and manage digital transformation successfully Module 1 - Digital concepts Digital building blocks Digital lifecycle Big Data strategy Module 2 - Digital strategy Strategy Golden triangle of digital transformation Opportunity analysis Module 3 - Digital marketing Advertising Funnels E-commerce Module 4 - Digital economy Competitive landscape Influencers Legislation Module 5 - Digital finance Digital investments Defining budgets for digital ROI of digital marketing Module 6 - Information risks Information security concepts AI risks Privacy and Intellectual Property Module 7 - Organising digital Organisational design Iterative approaches Module 8 - Leading the digital workforce Digital mindset Robots & human workforce Industry 4.0 Module 9 - Leading Digital Transformation programmes Product development & Innovation Programme management Organisational change Case studies 3 business cases
Manage the day to day operations involved in supply chain.
This course is designed to enable learners to increase their understanding of risk assessment and risk management in Health and Social Care settings.
A professional for direct customer support within all sectors and organisation types.
Supporting and engaging with different parts of the organisation and interact with internal or external customer.
Managing teams and projects in line with a private, public or voluntary organisation's operational or departmental strategy.
Identifying learning and training needs, designing and sourcing training and learning solutions, delivering and evaluating training.
Learn the skills and mindset to become a business partner, align your expertise with the organisational goals, drive growth, and shape the future of your company. Course overview Duration: 1 day (6.5 hours) This is a highly interactive and practical course which will help you to understand the role of Business Partnering and the key skills needed to be successful in the role. The course is designed specifically to give you an opportunity to explore the role and test a range of techniques to improve your strategic working as well as your influencing and relationship building skills. This course is aimed at individuals who work cross-functionally and with other people to achieve business results and is particularly helpful for those who engage frequently with senior managers and executives. Objectives By the end of the course you will be able to: Describe the role of Business Partner and the benefit to the business Develop stronger engagement with all internal and external stakeholders Influence without authority Build positive relationships Handle robust conversations Be forward thinking, not reactive Act as a change agent Communicate with confidence and credibility Content Understanding the role of the Business Partner What is Business Partnering from an individual, departmental and business view Using a psychometric test to look at where your strengths are and how you can use them effectively in the role Developing Relationships Creating a powerful first impression. Communication skills Understanding different communication styles Being more proactive in developing key relationships Stakeholder engagement Presenting ideas in a confident and articulate way Understanding and developing trust Connecting with people Networking Influencing and Negotiating Influencing and persuading others Dealing with conflict and difficult conversations Becoming a trusted advisor/Business Partner Advanced questioning skills and techniques to get to the root of a problem Strategic Thinking Develop the mind-set and strategic capability to play a more proactive leading role in the business