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Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group
Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign. This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Xero Australia - Accounting & Bookkeeping will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Xero Australia - Accounting & Bookkeeping will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Xero Australia - Accounting & Bookkeeping and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Xero Australia - Accounting & Bookkeeping is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Xero Australia - Accounting & Bookkeeping. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Xero Australia - Accounting & Bookkeeping will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Section 01: Introduction Introduction 00:03:00 Section 02: Getting Started Introduction - Getting Started 00:01:00 Signing up to Xero 00:04:00 Quick Tour of Xero 00:16:00 Initial Xero Settings 00:15:00 Chart of Accounts 00:16:00 Adding a Bank Account 00:07:00 Demo Company 00:04:00 Tracking Categories 00:07:00 Contacts 00:14:00 Section 03: Invoices and Sales Introduction - Invoices and Sales 00:01:00 Sales Screens 00:05:00 Invoice Settings 00:13:00 Creating an Invoice 00:21:00 Repeating Invoices 00:06:00 Credit Notes 00:10:00 Quotes Settings 00:03:00 Creating Quotes 00:07:00 Other Invoicing Tasks 00:04:00 Sending Statements 00:03:00 Sales Reporting 00:06:00 Section 04: Bills and Purchases Introduction - Bills and Purchases 00:01:00 Purchases Screens 00:06:00 Bill Settings 00:02:00 Creating a Bill 00:14:00 Repeating Bills 00:04:00 Credit Notes 00:05:00 Purchase Order Settings 00:01:00 Purchase Orders 00:07:00 Batch Payments 00:14:00 Other Billing Tasks 00:02:00 Sending Remittances 00:03:00 Purchases Reporting 00:05:00 Section 05: Bank Accounts Introduction - Bank Accounts 00:01:00 Bank Accounts Screens 00:08:00 Automatic Matching 00:05:00 Reconciling Invoices 00:07:00 Reconciling Bills 00:03:00 Reconciling Spend Money 00:05:00 Reconciling Receive Money 00:04:00 Find and Match 00:04:00 Bank Rules 00:12:00 Cash Coding 00:03:00 Remove and Redo vs Unreconcile 00:04:00 Uploading Bank Transactions 00:07:00 Automatic Bank Feeds 00:05:00 Section 06: Products and Services Introduction - Products and Services 00:01:00 Products and Services Screen 00:02:00 Adding Services 00:04:00 Adding Untracked Products 00:03:00 Adding Tracked Products 00:07:00 Section 07: Fixed Assets Introduction - Fixed Assets 00:01:00 Fixed Assets Settings 00:05:00 Adding Assets from Bank Transactions 00:06:00 Adding Assets from Spend Money 00:04:00 Adding Assets from Bills 00:01:00 Depreciation 00:04:00 Section 08: Basic Payroll Introduction - Payroll 00:01:00 Payroll Settings 00:24:00 Adding Employees 00:32:00 My Payroll 00:06:00 Single Touch Payroll 00:04:00 Paying Employees 00:13:00 Section 09: Basic Activity Statements Introduction - Activity Statements 00:01:00 Activity Statement Settings 00:12:00 Lodging Activity Statements 00:06:00 Section 10: Conclusion What Now! 00:01:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
What you will learn from this course? Gain comprehensive knowledge about content marketing Understand the core competencies and principles of content marketing Explore the various areas of content marketing Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert digital media marketer Course Highlights Course Type: Self-paced online course Duration: 11 hours 55 minute Tutor Support: Full tutor support is included Customer Support: 24/7 customer support is available Beginner's Content Marketing Online Training Course Master the skills you need to propel your career forward in content marketing. This course will equip you with the essential knowledge and skillset that will make you a confident digital media marketer and take your career to the next level. This comprehensive beginner's content marketing online training course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this beginner's content marketing online training course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective content marketing practice and equip you with the essential skills, confidence and competence to assist you in the content marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in content marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for digital media marketer or for people who are aspiring to specialize in content marketing. Enroll in this beginner's content marketing online training course today and take the next step towards your personal and professional goals. Earn industry-recognized credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive beginner's content marketing online training course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this Successful start to Content Marketing can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This beginner's content marketing online training course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This beginner's content marketing online training course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This beginner's content marketing online training course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Study Plex Subscription Study plex also provides a subscription option that allows you unlimited access to more than 700+ CPD courses for learning. You only need to spend £79 to take advantage of this fantastic offer, and you'll get an unlimited subscription for a full year. Additionally, you can cancel your membership from your account at any time by getting in touch with our friendly and devoted customer care team. Visit our subscriptions page for more details if you're interested. Why you should train with Study Plex? At Study Plex, you will have the chance to build social, technical and personal skills through a combination of extensive subjects tailored according to your interest. Along with receiving comprehensive knowledge and transferable skills, there are even more reasons o be involved with us, which include: Incredible Customer Support: We offer active customer service in the form of live chat, which you can access 24/7 Expert Tutor Support: You'll have access to our devoted and dedicated tutor support with all of our courses whenever you need it. Price Justified by Quality: We ensure that you will have the best experience possible for the price you are paying for the course. Money-back Guarantee: We provide a money-back guarantee if you are not satisfied with the course's quality. There is a 14-day time limit on this option (according to the terms and conditions). Instalment Facility: If your course costs more than £50, you can pay in three instalments using the instalment option. Satisfaction Guarantee: Our courses are designed to meet your demands and expectations by all means. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Good Understanding of Content Content Means too Much 1.1 00:04:00 Content is more than all blogs and articles 1.2 00:02:00 Content is more than a cost understanding 1.3 00:02:00 Understand Content Marketing Understand Content Marketing 2.1 00:04:00 Where did This Content Marketing Come From 2.2 00:07:00 What is the Main Purpose of Content Marketing 2.3 00:04:00 Advanced goals of content marketing 2.4 00:04:00 Details for Successful Content Marketing How to grow the niche content audience 3.1 00:04:00 Understanding a Different Brand Perspective 3.2 00:04:00 Presenting content experiments 3.3 00:05:00 Actively understanding content 3.4 00:03:00 Developing a Successful Content Marketing Strategy Forget what you know 4.1 00:04:00 Choosing the right audience 4.2 00:04:00 Our competitive analysis priority 4.3 00:04:00 Understand Your Right to Win 4.4 00:03:00 How We Can Create and Source Effective Content Creating content on the customer journey 5.1 00:05:00 Choosing content marketing formats and channels 5.2 00:04:00 Source from anywhere 5.3 00:04:00 Making content very effective 5.4 00:04:00 Grow Content Operations Choosing a content calendar 6.1 00:04:00 Understand Content Processes 6.2 00:04:00 Clarifying roles and responsibilities 6.3 00:05:00 Content operations that come to life 6.4 00:03:00 Create Advanced Intelligence for Content Selecting content KPIs 7.1 00:05:00 Monitoring content KPI data 7.2 00:05:00 Optimizing content performance regularly 7.3 00:06:00 Using Content Technology By Constantly Renewing It Finding content technology 8.1 00:03:00 Considering advanced content technology 8.2 00:04:00 Developing strategy for content technology 8.3 00:03:00 Seize Content Marketing Opportunities Scaling Content Marketing 9.1 00:03:00 Succeeding as a Small Business 9.2 00:03:00 Succeed as a Large or Corporate Business 9.3 00:03:00 Live Video Styles Live educational videos 1.1 00:04:00 Live interview videos 1.2 00:04:00 Live demo videos 1.3 00:04:00 Live video tours 1.4 00:04:00 Creating Live Video Content When to Create Live Video 2.1 00:04:00 Different live video platforms 2.2 00:04:00 Preparing for your live video 2.3 00:03:00 Introductions and Conclusions in Your Live Video 2.4 00:05:00 Creating engagement during live videos 2.5 00:03:00 Promoting Your Live Video Building your live video audience 3.1 00:05:00 Sharing your live video 3.2 00:05:00 Repurposing your live video 3.3 00:04:00 Launching Live Video Tools for Live Video 4.1 00:04:00 Visuals for Live Video 4.2 00:04:00 Start Creating Live Videos 4.3 00:01:00 Welcome to the World of Marketing Where Short Video is King Modern Digital Marketing Strategies 1.1 00:06:00 The role of short-form video in social media marketing1.2 00:08:00 Techniques to Create Strong Short-form Video 1.3 00:08:00 Digging Deeper TikTok 1.4 00:08:00 Digging Deeper Instagram Reels 1.5 00:05:00 Effective marketing strategies for TikTok vidos Top Strategies for Creating Effective TikToks2.1 00:08:00 Understanding the TikTok Algorithm 2.2 00:08:00 Using Hashtags Effectively 2.3 00:08:00 Capitalizing on Trends and Challenges 2.4 00:08:00 Leveraging Influencers 2.5 00:08:00 Creating ads 2.6 00:07:00 Using Other TikTok Tools and Techniques 2.7 00:07:00 Effective Marketing Strategies for Instagram reels Connections Between Reels and TikTok Strategies 3.1 00:07:00 Understanding the Unique Selling Points of Instagram Reels 3.2 00:07:00 Implementing Your Social Strategy for TikTok and Reels 3.3 00:03:00 Instagram Profile Setup and Orientation Tour the Instagram user Interface1.1 00:06:00 Convert to an Instagram professional account1.2 00:04:00 Optimizing Your Professional Instagram Profile 1.3 00:04:00 Optimizing Uploads of Photos and Videos 1.4 00:05:00 Modify Instagram Settings 1.5 00:04:00 Using Instagram on a Computer 1.6 00:02:00 Get Started with Marketing on Instagram Explore Models of Business Success 2.1 00:05:00 Built-in Tools for Marketing 2.2 00:04:00 Interact with the Community to Build Trust 2.3 00:05:00 Develop a Marketing strategy for Instagram Content Ideas and Strategies for Instagram 3.1 00:05:00 Create a unique style on Instagram 3.2 00:04:00 Research your competition on Instagram 3.3 00:04:00 Utilize Hashtags With a Posting Schedule 3.4 00:05:00 Implement Your Instagram Marketing Campaign Marketing with Instagram Stories 4.1 00:04:00 Marketing with Instagram Reels 4.2 00:04:00 Marketing With IGTV 4.3 00:05:00 Marketing With Live Video on Instagram 4.4 00:05:00 Using Instagram Shopping Posts 4.5 00:04:00 Content Marketing with Instagram Guides 4.6 00:04:00 Leveraging Instagram Paid ads 4.7 00:05:00 Optimize Your Marketing Strategy on Instagram Review Instagram Insights to Optimize Marketing Strategy 5.1 00:05:00 Run Polls and ask Questions on Instagram 5.2 00:05:00 Saving Instagram Stories as Story Highlights 5.3 00:04:00 Embedding Instagram Photos into Websites 5.4 00:02:00 Additional Resources 5.5 00:02:00 How to Create Tribes On Social Media Understanding Community Management 1.1 00:03:00 Why Should We Build Our Own Community 1.2 00:07:00 Create Online Tribes How to Create your Great Strategy 2.1 00:10:00 Using Social Media to Build Your Community 2.2 00:09:00 Best Practices for Community Building 2.3 00:07:00 Growing Your Tribes On Social Media Creating Content Keeps Your Tribes Alive 3.1 00:10:00 How to Increase Active Participation in Your Communities 3.2 00:07:00 How to Find Brand Ambassadors and Influencers 3.3 00:07:00 How to Promote Your Community 3.4 00:08:00 Measuring their Success and Performance How to Scale Your Community 4.1mov 00:08:00 How to Measure the Growth of Your Fans 4.2 00:07:00 Demonstrate your Influence in Communities as a Leader 4.3 00:05:00 Tools for Managing Audience and Communities Very Good use of Tools for Community Management 5.1 00:04:00 Story Basics How Stories Connect 1.1.mov 00:06:00 Story Types to Grow 1.2 00:07:00 Good Story Qualities 1.3 00:07:00 Building a Story Finding Your Story 2.1 00:05:00 Your Audience 2.2 00:04:00 Call to Action 2.3 00:06:00 Telling a Story Story Structure 3.1 00:06:00 Grabbing Attention 3.2 00:05:00 Deep Engagement 3.3 00:08:00 Growing Community 3.4 00:04:00 Interactive Stories 3.5 00:05:00 More More Material 4.1 00:03:00 Interview 4.2 00:03:00 Core Values 4.3 00:03:00 Connect Before Convincing 4.4 00:03:00 Crowdfunding 4.5 00:03:00 How to Start Your Story 4.6 00:03:00 Tell Stories in Person 4.7 00:03:00 Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Elevate your career with our Diploma in Lean Process and Six Sigma. Master the principles of efficiency, quality, and continuous improvement. Gain practical skills to streamline processes, reduce waste, and enhance overall organizational performance. Enroll now to become a certified expert in Lean and Six Sigma methodologies, unlocking new opportunities for success in today's competitive business landscape.
In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Comprehensive IELTS Writing Task 2 course will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Comprehensive IELTS Writing Task 2 course will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Comprehensive IELTS Writing Task 2 and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Comprehensive IELTS Writing Task 2 course is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Comprehensive IELTS Writing Task 2 course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path The Comprehensive IELTS Writing Task 2 will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Module 01: Introduction Welcome Aboard 00:11:00 Fundamentals of Writing Task 2 00:07:00 The 6 Types of Questions 00:10:00 How to Get a High Score 00:09:00 How This Course is Structure 00:03:00 Module 02: Ingredients First Ingredient: Task Achievement 00:10:00 Second Ingredient: Coherence and Cohesion 00:10:00 Third Ingredient: Grammatical Range and Accuracy 00:03:00 Grammar: Tenses 00:17:00 Grammar: Articles and Agreement 00:09:00 Grammar: Active vs. Passive Voice 00:07:00 Grammar: Simple & Compound Sentences 00:15:00 Grammar: Complex Sentences 00:09:00 Grammar: Correlative Conjunctions 00:09:00 Grammar: Relative Clauses 00:11:00 Grammar: Conditional Sentences 00:11:00 Grammar: Combining Elements 00:06:00 Grammar: Punctuation 00:18:00 Grammar: Writing Numbers 00:08:00 Fourth Ingredient: Lexical Resource 00:02:00 Lexical Resource: Useful Expressions 00:05:00 Lexical Resource: Collocations 00:11:00 Lexical Resource: Topic-Related Vocabulary 00:09:00 Lexical Resource: Word Formation 00:20:00 Module 03: Recipe Introduction to Part 2 - The Recipe 00:13:00 How to Create Outlines 00:39:00 How to Generate Ideas 00:08:00 How to Write Introductions - Basics 00:09:00 How to Write Introductions for Agree-Disagree Questions 00:08:00 How to Write Introductions for Advantage-Disadvantage Questions 00:08:00 How to Write Introductions for Problem-Solution Questions 00:06:00 How to Write Introductions for Discuss-Opinion Questions 00:06:00 How to Write Introductions for Opinion Questions 00:05:00 How to Write Introductions for Two-Part Questions 00:05:00 How to Write Body Paragraphs - Basics 00:21:00 How to Write Body Paragraphs for Agree-Disagree Questions 00:11:00 How to Write Body Paragraphs for Advantage-Disadvantage Questions 00:12:00 How to Write Body Paragraphs for Problem-Solution Questions 00:15:00 How to Write Body Paragraphs for Discuss-Opinion Questions 00:13:00 How to Write Body Paragraphs for Opinion Questions 00:11:00 How to Write Body Paragraphs for Two-Parts Questions 00:11:00 How to Write Conclusions - Basics 00:03:00 How to Write Conclusions for Agree-Disagree Questions 00:06:00 How to Write Conclusions for Advantage-Disadvantage Questions 00:06:00 How to Write Conclusions for Problem-Solution Questions 00:07:00 How to Write Conclusions for Opinion Questions 00:06:00 How to Write Conclusions for Two-Part Questions 00:04:00 How to Check Your Work 00:06:00 Module 04: Cooking- Putting It All Together Practice Question 1 in Real-Time 00:12:00 Breakdown of Strategy for Practice Question 1 00:19:00 Breakdown of Ingredients for Practice Question 1 00:16:00 Practice Question 2 in Real-Time 00:42:00 Breakdown of Strategy for Practice Question 2 00:24:00 Breakdown of Ingredients for Practice Question 2 00:16:00 Final Tips - Writing Task 2 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00
Course Overview Learn all the essential skills to become an expert in Makeup Artistry. From this comprehensive Makeup Artistry Course course, you will be able to understand the principles of Makeup Artistry. In the step-by-step training process, you will acquire practical skills along with theoretical knowledge. The Qualified professionals will assist you throughout this learning process. This Makeup Artistry Course is structured to ensure you have all the adequate skills to secure a position in this competitive industry. You will achieve the confidence and competency to bear all the responsibilities of this profession. The course will add all the right credentials to your resume and increase your employability in this growing industry. Learning Outcomes Learn how to organise professional makeup appointments and prepare for them Discover how to perform skin preparation and foundation matching Know how to highlight and contour any facial type or skin tone Gain knowledge on how to apply eye makeup for any situation or event Explore the differences between day makeup and evening makeup Understand how to bring different cosmetics together for a stunning look Who is this course for? Anyone who is now employed in this field or who aspires to be one should take this course. Your knowledge will grow through taking this course, which will also strengthen your resume. To demonstrate your newly gained knowledge, develop crucial abilities and receive a professional credential. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Certification After you have successfully completed the course, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path The Makeup Artistry Course course is intended to assist you in obtaining the dream job or maybe the promotion you've always desired. With the assistance and direction of our Makeup Artistry Course course, learn the vital abilities and knowledge you require to succeed in your life. Section 01: Introduction Promo 00:01:00 Introduction: Makeup Artistry from Basic to Masterclass 00:02:00 Section 02: Sanitation & Hygiene Personal Hygiene 00:01:00 Brush Hygiene 00:02:00 Product Contamination 00:01:00 Contraindications & how to deal with them 00:01:00 Product Expiry 00:01:00 Make Up Kit Hygiene 00:01:00 Sum Up 00:01:00 Section 03: Brushes Introduction & Application Intro & Must- Have Brushes for your Make Up Starter Kit 00:08:00 The Different Kind of Eye Blending Brushes 00:03:00 The Different Kind of Foundation Brushes 00:02:00 Section 04: Make Up Appointment & Peparations How to prepare for a professional & organized Make Up appointment 00:04:00 Section 05: Color Theory & Color Correcting Intro: Color Theory in Make Up Artistry 00:02:00 Understanding the Pocket Color Wheel 00:01:00 Warm and Cool based Colors & the meaning of Complementary Colors 00:02:00 Why do we Color Correct? 00:01:00 Correcting Dark Eye Circles on different Skin Tones 00:02:00 Correcting other Surface Tones : Redness & Dullness 00:02:00 Section 06: Skin prep & Primers Begin with the Skin 00:03:00 Intro : What are Primers ? 00:01:00 An Overview of the main different Primers 00:01:00 Silicon Based Primers : A Good or Bad Choice for the skin? 00:01:00 Alternative to a Primer? 00:01:00 How to Prepare & Prime common skintypes : Dry/ Dehydrated & Combinational/Oily 00:03:00 Section 07: Foundation Matching The first Step before Foundation Matching 00:02:00 Introducing the Undertones 00:01:00 What is a Surface Tone? 00:01:00 How to determine the Undertone visually 00:01:00 Foundation Matching: Striping Method 00:03:00 Section 08: Foundation: Different Coverages, Textures & Finishes The Different Foundation Coverages 00:05:00 Section 09: Foundation Application How to apply Foundation correctly 00:05:00 Section 10: Concealer Application Concealer's Purpose & Tools to apply 00:02:00 The Correct Concealer Application 00:02:00 The Term : 'Baking' in Make Up Artistry 00:01:00 Section 11: Highlight & Contour Intro : What is the Purpose of Highlighting & Contouring ? 00:01:00 The Steps you need to take & The different Face Shapes 00:01:00 Highlight & Contour EVERY Face Shape easily 00:02:00 Products : Which Texture & Shade ? 00:02:00 Tools 00:01:00 Practice Time : Master the Highlight & Contour Game! 00:04:00 Section 12: Blush Application Blush : A pop of Color for a more healthy looking Face 00:03:00 Section 13: Eye Make Up: Everyday Eye Makeup Look The Different Parts of the Eyes & How to apply Eye Products on them 00:02:00 Tools for perfect Application + Shade & Texture of Eyeshadows 00:02:00 Practice Time: Flawless Eye Make Up Application 00:06:00 Section 14: Eyeliner Application Intro Eyeliner : What to avoid ( Do's & Dont's) 00:04:00 An Overview of the different Eyeliner Products 00:02:00 The Different Eyeshapes 00:01:00 Practice Time: Basic & Winged Eyeliner Application 00:03:00 Recommendations & Tips 00:02:00 Section 15: Mascara Application The correct Mascara Application 00:03:00 Section 16: False Lashes How to apply False Lashes correctly 00:04:00 Section 17: Eyebrow Application Determining the Shape of the Eyebrows 00:01:00 Different Eyebrow Products, different Applications 00:01:00 Practice Time: Eyebrow Application with Brow Pomade 00:03:00 Practice Time 2: Eyebrow Application with a Brow Pencil 00:03:00 Section 18: Lip Product Application Intro : Lip Product Application & How to Prep & Prime the Lips 00:02:00 Which Lip Shade & Texture to Choose 00:01:00 Practice Time : Apply the Perfect Red Lips + Strobe 00:04:00 Section 19: Clients Consultation & How to Manage your Business Finding out the suitable Make Up look for your Client 00:04:00 The Definition of a 'Natural Look' to you and your Clients 00:02:00 Analyzing the Clients Facial Features 00:02:00 Build a good Clientelle 00:02:00 Create your own Price-List 00:02:00 Manage your Bookings 00:01:00 Section 20: Apply your Skills & Level Up: Welcome to the Master Make Up Class Section Consultation & Meeting with your Client 00:06:00 Foundation Matching: on Neutral Light Skin Undertone 00:01:00 Skin Prep & Prime on a dry Skintype 00:01:00 Halo Eye Make Up Look on Round, heavy Lidded Eyeshapes 00:09:00 Correct Light Blemishes, Apply Foundation , Highlight & Contour Long Face Shape 00:07:00 Applying Bronzer & Blush 00:02:00 Creating the Perfect 3D Glow Effect: For lifted Cheekbones area 00:02:00 Shaping & Filling in Eyebrows with Gaps 00:01:00 Creating Nude Brown Ombre Lips & the Final Results 00:03:00 Section 21: Day to Evening Make Up Look on Dark Complexions Intro Course Content: Focus of this Lesson L21 00:01:00 Foundation Matching on dark Complexions: Lets find the Correct shade (Mixing) 00:01:00 Skin Prep & Prime for Combinational Skin (Oily/ Dehydrated) 00:01:00 Day Eye Make Up Look on Small Upturned Eye Shape 00:03:00 Color Correcting Hyperpigmentation/ Spots on dark Skin Colors 00:01:00 Highlight & Contour: Oblong Face Shape with short Chin part 00:02:00 Apply Warmth, Color & Glow on dark Complexions 00:01:00 Make Big Lips appear Smaller & Final Results of Day Make Up Look 00:01:00 Transform Day to Night: Nightout Eye Make Up Look 00:02:00 Touch Ups: Another method to make Lips appear smaller & Final Results 00:03:00 Section 22: Glamorous Make Up Look on Asian Model Intro Course Content: Focus of this Lesson L22 00:01:00 Monolid & Close-Set Eyeshapes : How to Enhance them with Eyeshadow 00:03:00 Monolid Eyeshapes : Apply Eyeliner 00:07:00 Triangular Face Shape: Soft Highlight & Contour 00:02:00 Asian Nose: Creating a Prominent Nose Bridge 00:02:00 Touch Up & Final Results 00:02:00 Section 23: Golden Brown Half Cut Crease Eye Make Up Look on a fair Model Intro Course Content: Focus of this Lesson L23 00:01:00 Downturned Eyeshapes : Create bright & flattering Eyes 00:05:00 Color Correct Redness & Cover large-scale Freckles 00:01:00 Round Face Shape: Highlight & Contour 00:03:00 Filling in Brows with Brow Pomade & applying Cherry Red Lipstick & Final Results 00:02:00 Section 24: Makeup on South Asian Model Intro Course Content: Focus of this Lesson L24 00:01:00 Foundation Mixing & Matching on Medium Dark Skin Colors 00:01:00 Skin Prep & Prime: Dry Skin 00:02:00 Round Upturned Eyeshapes Makeup Application 00:07:00 Round Upturned Eyeshapes : Apply Eyeliner & Lashes 00:03:00 Color Correct on Medium dark Skin Tones 00:01:00 Square Face Shape: Highlight & Contour 00:03:00 How to Contour a Wide Nose 00:01:00 Apply Bronzer, Blush & Glow on medium dark Skin Colors 00:02:00 How to Correct Wide-apart & Thin Eyebrow Shapes 00:03:00 Perfect Pumpkin Nude Shade for Medium dark Skin Tones 00:01:00 Setting Spray & Final Results 00:01:00 Section 25: Day to Evening Make Up on South European Model with Tanned Skin Intro Course Content : Focus of this Lesson L25 00:01:00 Foundation Matching on Neutral Warm (Tanned) Skin Tone 00:01:00 Skin Prep & Prime on Combinational/Oily Skintype 00:02:00 Soft Pink Eye Make Up Look for Daytime 00:05:00 Color Correct Dark Circles around the Eyes 00:03:00 Rectangle Face Shape: Highlight & Contour 00:02:00 How to apply Bushy Brows & Final Results of Daytime Look 00:03:00 The Night Out Eye Make Up Transformation 00:05:00 Final Touch Ups & Results for the Evening Make Up Look 00:02:00 Section 26: Day to Evening Make Up for Wearer of Glasses Intro Course Content: Focus of this Lesson L26 00:01:00 Slightly Hooded Eyeshapes : How to apply Eyeliner correctly 00:02:00 Skin Prep & Prime: Very Dry Skintype 00:01:00 Brighten Up & Enhance the Eyes of Wearer of Glasses 00:05:00 How to Prevent Red Marks That Glasses Leave Behind & giving back Structure 00:04:00 Creating a dewy Look, Applying Brow Mascara & Lip Gloss & Final Results Day 00:03:00 Evening Make Up: Sparkly, Glittery Eye Make Up Look & smudgy Burgundy Eyeliner 00:02:00 Section 27: Smokey Eyeliner with Bordeaux & Rose Gold Eyeshadow Shades Intro Course Content: Focus of this Lesson L27 00:01:00 Skin Prep & Prime on Acne Prone/Sensitive Skin 00:01:00 Deep-Set Eyeshapes: How to enhance them beautifully 00:07:00 Color Correcting & Evening out the Skin 00:02:00 Inverted Triangle Face Shape: Highlight & Contour 00:03:00 Applying Depth, Pop of Colour & Glow on problematic Skin 00:01:00 Tatooed Eyebrows: How to make the Eyebrow shade looking freshly pigmented again 00:01:00 Apply Matte Warm Pink Nude Lipstick 00:01:00 Set the Make Up & Final Results 00:01:00 Section 28: NEW UPDATE: Classic Smokey Eye Makeup Look Skin Prep & Prime on Combinational T-Zone to dry Cheek area 00:03:00 Application of Smokey Eye Makeup Look 00:21:00 Highlight & Contour Rectangle Face Shape 00:03:00 Last Touch Ups to Complete The Makeup: Setting, Bronzer, Blush,Highlighter etc. 00:07:00 Section 29: NEW UPDATE Roségold Eye Makeup Look Intro & Skincare Products Recommendations for Acne Prone+ Sensitive Skin Types 00:02:00 Roségold Eye Makeup Application 00:14:00 Individual Lashes Application 00:04:00 Color Correcting & Foundation Application on Acne Prone Skin 00:08:00 Slim Oval Face Shape : Contouring & Highlight 00:05:00 Eyebrow Application on Natural, full and well-shaped Brows 00:01:00 Overlining Lips naturally 00:02:00 Results & Ending 00:02:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00