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Retargeting helps to promote brand awareness and sales. It involves reconnecting with the website visitors and persuading them to take action. This Retargeting Ads - The Complete Guide course will explain the steps to run a successful retargeting campaign.  This Retargeting Ads - The Complete Guide course will provide you with valuable insights into remarketing and retargeting and their objectives. You'll learn the techniques to create intelligent retargeting and remarketing strategies for better advertising. Furthermore, you'll know how to use Google Analytics to develop your audience segments and build your remarketing audiences in a Google Analytics account. You'll also learn to configure your remarketing campaigns and make your retargeting audience with Google Adwords. Learning Objectives Know the difference between retargeting and remarketing Understand how retargeting works Learn the remarketing strategies to re-engage your prior customers Gain an excellent understanding of Google Analytics Tag Understand the benefits of using Google Tag manager Know how to use Google Analytics to develop and build your audience segments Explore the process of remarketing with Google Analytics Understand how Google ads audience manager works Who is this Course for? This Retargeting Ads - The Complete Guide course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of retargeting ads or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement This course is available to all learners of all academic backgrounds. A good understanding of the English language, numeracy, and ICT are required to attend this course. CPD Certificate from Course Gate  At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career Path On successfully completing the Retargeting Ads - The Complete Guide course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Paid Media Manager PPC Manager Digital Marketing Assistant Course Curriculum Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

One of the most effective ways to increase customer reach is through content marketing. Gain the skills to develop a solid content strategy for your business to yield concrete outcomes with the Diploma in Content Creation Strategies Course. This Diploma in Content Creation Strategies Course outlines the methods for creating a winning content strategy for your business. The course educates you on the escape and arrival method and mind mapping techniques. In addition, it will discuss how to create meaningful connections with your audience. Finally, you'll determine the factors for targeting an attractive market to improve brand awareness and audience experiences. Upon successful completion, you will know how to create content that supports your business goals and take your business to new heights. Learning Objectives Understand what content strategy is and why your business needs it Familiarise yourself with the best content creation tools and resources Know the process of creating resonance with content and product Broaden your understanding of attractive marketing segment Learn to create contents that support your goals Be able to create meaningful content to attract target customers Who is this Course for? This Diploma in Content Creation Strategies Course is ideal for aspiring professionals who wish to gain the relevant skills and knowledge to fast track their careers. It is for those who have little or no knowledge of content creation tactics or those who are new to the field and want to test their skills and knowledge. There are no entry requirements for this course. However, an eye for detail and a creative mind is essential. Entry Requirement Anyone interested in learning more about this subject should take this Diploma in Content Creation Strategies course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £4.99 and the hard copy for £9.99. Also, you can order both PDF and hardcopy certificates for £12.99. Career path On successfully completing the Diploma in Content Creation Strategies Course, learners can progress to a more advanced program from our course list. Career opportunities in this field include freelancing or working in-house, within a range of professional settings, with the opportunity to earn a high salary. Related professions in this industry include: Copywriter Content Manager Head of Content Marketing Search Manager Social Media Executive Course Curriculum Module 01: Foundations Introduction 00:04:00 Framework 00:03:00 Message 00:10:00 Module 02: Creating Your Unique Methodology Methodology 00:05:00 Escape and Arrival Method 00:16:00 Mind Mapping Method of Creating Your System 00:05:00 Note of Warning on Methodology 00:03:00 Module 03: Creating Resonance with Content & Product Importance of Meaning 00:05:00 Using Problem Statements to Create Meaning 00:03:00 Creating Meaningful Connections 00:06:00 Module 04: Market Selection for Attractive Marketing Market 00:09:00 Markers 00:08:00 Module 05: Choosing Your Modes of Delivery 6 Modes of Delivery 00:02:00 Authoring 00:03:00 Mentoring 00:03:00 Coaching 00:04:00 Speaking 00:03:00 Training 00:05:00 Facilitating 00:04:00 Something to Note 00:06:00 Module 06: Inviting Visual & Mental Participation Introduction to Models 00:07:00 Coming Up with a Model 00:07:00 Metaphors Introduction 00:06:00 4 Classes of Metaphors 00:09:00 Sourcing for Metaphors 00:06:00 Examples & Your Course Task 00:05:00 Module 07: Creating a Content Based Movement Movement 00:08:00 Module 08: Product & Content Creation Tools Content Creation Tools 00:09:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

In this competitive job market, you need to have some specific skills and knowledge to start your career and establish your position. This Social Media Influencer Course will help you understand the current demands, trends and skills in the sector. The course will provide you with the essential skills you need to boost your career growth in no time. The Social Media Influencer Course will give you clear insight and understanding about your roles and responsibilities, job perspective and future opportunities in this field. You will be familiarised with various actionable techniques, career mindset, regulations and how to work efficiently. This course is designed to provide an introduction to Social Media Influencer Course and offers an excellent way to gain the vital skills and confidence to work toward a successful career. It also provides access to proven educational knowledge about the subject and will support those wanting to attain personal goals in this area. Learning Objectives Learn the fundamental skills you require to be an expert Explore different techniques used by professionals Find out the relevant job skills & knowledge to excel in this profession Get a clear understanding of the job market and current demand Update your skills and fill any knowledge gap to compete in the relevant industry CPD accreditation for proof of acquired skills and knowledge Who is this Course for? Whether you are a beginner or an existing practitioner, our CPD accredited Social Media Influencer Course is perfect for you to gain extensive knowledge about different aspects of the relevant industry to hone your skill further. It is also great for working professionals who have acquired practical experience but require theoretical knowledge with a credential to support their skill, as we offer CPD accredited certification to boost up your resume and promotion prospects. Entry Requirement Anyone interested in learning more about this subject should take this Social Media Influencer Course. This course will help you grasp the basic concepts as well as develop a thorough understanding of the subject. The course is open to students from any academic background, as there is no prerequisites to enrol on this course. The course materials are accessible from an internet enabled device at anytime of the day. CPD Certificate from Course Gate At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22. Career path The Social Media Influencer Course will help you to enhance your knowledge and skill in this sector. After accomplishing this course, you will enrich and improve yourself and brighten up your career in the relevant job market. Course Curriculum Social Media Influencer Course Module 01: Introduction to Influencer Marketing 00:03:00 Module 02: Choose Your Niche 00:06:00 Module 03: Instagram - The Fundamentals 00:11:00 Module 04: Instagram - Let the Games Begin 00:07:00 Module 05: Instagram - The Next Steps 00:13:00 Module 06: Youtube - Setting Up the System 00:10:00 Module 07: Youtube - Scaling Up 00:11:00 Module 08: TikTok - First Steps to Success 00:09:00 Module 09: TikTok - Developing Your Strategy 00:12:00 Module 10: TikTok - Analysis and Goals 00:07:00 Module 11: Final Thoughts and Goals 00:03:00 Additional Materials Resource - Social Media Influencer Course 00:00:00 Certificate and Transcript Order Your Certificates or Transcripts 00:00:00

Embark on a transformative journey into the dynamic realm of digital marketing, where innovation meets strategy, and possibilities unfold at every click. Picture yourself mastering the intricacies of the digital landscape, navigating through the riveting modules designed to elevate your understanding of the ever-evolving online sphere. In a world where attention is the new currency, arm yourself with the knowledge that transcends trends and unlocks the secret vaults of customer engagement. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access Dive into the depths of Growth Hacking, where creativity collides with analytics, sculpting a path that extends beyond conventional boundaries. Unravel the artistry behind Customer Journey, decoding the seamless flow that captivates and converts. From the alchemy of Google Adwords to the symphony of SEO, each module is a chapter in the saga of digital mastery. Immerse yourself in the vibrant tapestry of Social Media Marketing, where platforms like Facebook, Instagram, Twitter, and YouTube become your canvases, and every post is a stroke of strategic brilliance. Let the currents of Email and Mobile Marketing guide you, and harness the power of Content Marketing to shape narratives that resonate in the hearts and minds of your audience. Join us, not merely to learn but to embark on a quest where you become the architect of digital excellence, a maestro orchestrating the future of marketing in a connected world. Elevate your understanding, amplify your impact, and let the journey begin. Course Curriculum Module 01: Digital Marketing Foundations Module 02: Legal Landscape in Digital Marketing Module 03: Unleashing Growth Strategies Module 04: Crafting Seamless Customer Journeys Module 05: Decoding Google Adwords Module 06: Advanced Strategies in Adwords Module 07: Search Engine Optimization (SEO) Mastery Module 08: Strategic Social Media Marketing Effective Email MarketingMastering Facebook MarketingLeveraging Instagram for MarketingStrategic Twitter MarketingDominating YouTube MarketingNavigating Mobile Marketing StrategiesContent Marketing Excellence Learning Outcomes: Understand fundamentals of Digital Marketing for strategic online presence. Comprehend legal requirements governing digital marketing practices for ethical campaigns. Master Growth Hacking techniques to fuel rapid business expansion. Map and optimize Customer Journeys for enhanced user experience. Gain expertise in Google Adwords, from basics to advanced strategies. Implement effective SEO, Social Media, and Content Marketing strategies. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Marketing Professionals seeking digital expertise enhancement. Entrepreneurs aiming to leverage online platforms for business growth. Small Business Owners aiming to strengthen their digital marketing competence. Aspiring Digital Marketers looking to build a career in the field. Individuals keen on mastering SEO, Social Media, and PPC strategies. Career path Digital Marketing Manager SEO Specialist Social Media Strategist PPC Specialist Content Marketing Manager Email Marketing Coordinator Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.

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Kitchen Management Course is one of our best selling and most popular course. The Kitchen Management Course is organised into 5 modules and includes everything you need to become successful in this profession. To make this course more accessible for you, we have designed it for both part-time and full-time students. You can study at your own pace or become an expert in just 29 hours! If you require support, our experienced tutors are always available to help you throughout the comprehensive syllabus of this course and answer all your queries through email. Why choose this course Earn an e-certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Benefit from instant feedback through mock exams and multiple-choice assessments Get 24/7 help or advice from our email and live chat teams Full Tutor Support on Weekdays Course Design The course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Mock exams Multiple-choice assessment Certification After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for £9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for £15.99, which will reach your doorsteps by post. Course Content Module 01 Buying Kitchen Equipment: Tips And Tricks To Save Money The Well Equipped Kitchen Take Inventory Be Wary Of The Latest Trends Inexpensive Vs. Cheap Needing Vs. Wanting Module 02 Comparison Shopping How To Find The Best Deals Secrets Of Outdoor Cooking Recipes Once A Month Cooking Recipes Mother’s Day Cooking Made Easy Mardi Gras Cooking Cajun Style Learn To Cook Italian Food On Vacation Cooking With A Dutch Oven Module 03 Recipes Of Italian Vegetarian Cooking Home Cooking Network: An Array Of Recipes America’s Home Cooking: The Television Program A Wonderful Experience With Outdoor Cooking Burners Cooking For Sunday Dinner Healthy Cooking Oils Cooking Cajun Food Paula’s Home Cooking Recipes Module 04 The Importance Of Eating A Healthful Vegetarian Diet Italian Food On A Date The History Of Pasta In Italian Food Review Of Different Vegetarian Cooking Shows Italian Cooking Brochutto Cooking Christmas Cookies Back To Beginning For President’s Day Cooking Microwave Bacon Cooking Equipment Module 05 Cheap Italian Food In Milan Chinese Cooking Wok 7 Useful Cooking Tips And Hints Down Home Cooking Italian Cooking School Cooking Games Italian Cooking Recipes French Cooking Holidays

This Event Planning Course helps to grow your skills faster through the power of relevant content and world-class tutors. In this industry-leading bite-sized course, you will learn up-to-date knowledge in the relevant field within a few hours and get certified immediately. The modules of this course are very easy to understand and all of the topics are split into different sections. You will easily grasp and use the knowledge gained from this course in your career and go one step ahead of your competitors. The course is designed to improve your employability and provide you with the tools you need to succeed. Enrol today and start learning your essential skills. Why choose this course Earn a digital Certificate upon successful completion. Accessible, informative modules taught by expert instructors Study in your own time, at your own pace, through your computer tablet or mobile device Get 24/7 help or advice from our email and live chat teams Get full tutor support on weekdays (Monday to Friday) Course Design The Event Planning Course is delivered through our online learning platform, accessible through any internet-connected device. There are no formal deadlines or teaching schedules, meaning you are free to study the course at your own pace. You are taught through a combination of Video lessons Online study materials Who Is This Course For This Event Planning Course is ideal for those who want to be skilled in this field or who wish to learn a new skill to build their dream career. If you want to gain extensive knowledge, potential experience, and be an expert in the related field then this is a great course for you to grow your career. Requirements This course is for anyone who would like to learn Event Planning Course related skills to aid his/her career path. No formal entry prerequisites are required Certification Upon successful completion of the course, you will be able to obtain your course completion e-certificate free of cost. Print copy by post is also available at an additional cost of £9.99 and PDF Certificate at £4.99. Course Content Module 01: Classification of Events Module 02: Event Planning Steps Module 03: Event Invitation Module 04: Decoration of Event Module 05: Marketing of Event

The Entrepreneurship: From Business Idea to Action course helps you turn your ideas into real businesses. You will learn how to think like an entrepreneur, generate ideas, write a business plan, and understand what makes businesses succeed or fail. This course also covers fundraising, innovation, and sustainable entrepreneurship. It is easy to follow and gives you clear steps to start and grow your own venture. Course Curriculum ✓ Module 01: Introduction to Entrepreneurship ✓ Module 02: Entrepreneurship and Innovation ✓ Module 03: The Entrepreneurial Mindset ✓ Module 04: Introduction to Idea Generation ✓ Module 05: Business Models ✓ Module 06: Writing and Evaluating Business plan ✓ Module 07: Fundraising ✓ Module 08: The Reasons Why New Businesses Fail ✓ Module 09: Green Entrepreneurship: A Sustainable Development Challenge Learning Outcomes Understand the basics of entrepreneurship. Develop the mindset of a successful entrepreneur. Learn how to generate and shape business ideas. Understand different types of business models. Write and assess a business plan with confidence. Discover how to raise funds for your business. Know what common mistakes lead to business failure. Explore how innovation drives new ventures. Understand the importance of green entrepreneurship. Build a plan of action to launch your own business. Who is this course for? This course is for anyone who wants to start a business or has an idea and doesn’t know where to begin. It suits students, career changers, freelancers, and small business owners who want to learn simple steps to turn their ideas into action. Eligibility Requirements You don’t need any business background to join. If you have an idea or the drive to learn, you can start this course today. Career Path This course prepares you for a future in self-employment, small business ownership, or working in startups. You can become an entrepreneur, business consultant, innovation officer, or take on roles in venture creation and development. (Learn more about this online course)

The Air Courier Diploma Level 3 teaches you everything you need to know to become a travel courier. You will learn how the courier system works, who can join, what the job involves, and how to apply. This course helps you understand the rules, costs, and legal aspects of courier travel. It also gives you tips to stay safe and enjoy your trip. By the end, you will know how to travel the world while helping deliver important packages. Course Curriculum ✓ Introduction To Air Courier Travel ✓ What You Will Be Doing ✓ Who Can Become An Air Courier? ✓ The Application Process ✓ How Do I Get Started? ✓ What Happens Next? ✓ Is It Legal? ✓ How Much Will It Cost? ✓ Where Can I Go? ✓ How Long Can I Stay At My Destination? ✓ What If I Can’t Fulfill My Obligations? ✓ Do I Need Travel Insurance? ✓ Are There Any Drawbacks? ✓ Tips For Prospective Couriers ✓ Useful Information Learning Outcomes Understand what air couriers do and how they work. Learn who can become an air courier. Know how to apply for courier jobs. Understand how to start your first courier trip. Learn what to expect after getting accepted. Understand the legal side of being a courier. Know the cost of travelling as a courier. Find out where you can travel and how long you can stay. Learn what to do if you face problems. Get useful travel tips to make your journey smooth and safe. Who is this course for? This course is for anyone who loves to travel and wants to learn how to do it in a smart, low-cost way. If you are a student, retiree, part-time worker or just someone who wants to explore the world, this course can help you start your journey as an air courier. Eligibility Requirements You don’t need any special skills to join. You should be able to read and understand English and be ready to follow simple rules. A love for travel and being reliable will help you do well. Career Path This course can lead to many exciting paths. You can become a part-time or full-time air courier, work with courier firms, or combine courier travel with blogging, tour guiding, or freelance work abroad. It also builds confidence in international travel. (Learn more about this online course)

Are you ready to elevate your career in retail management? Dive into our comprehensive course, "Retail Management: Retail Pricing, Psychology and Strategies," designed to equip you with the essential knowledge and skills to excel in the dynamic world of retail. Whether you're an aspiring retail manager, a seasoned professional looking to update your skills, or someone eager to understand the intricacies of the retail industry, this course is your gateway to success. Key Features: CPD Certified Free Certificate Developed by Specialist Lifetime Access The "Retail Management: Retail Pricing, Psychology and Strategies" course provides a comprehensive understanding of the retail industry. Learners will explore effective retail strategies, the psychology behind consumer behavior, and the importance of communicating with customers. They will also gain insights into pricing strategies, brand management, and selling across multiple channels. The course emphasizes the significance of choosing the right retail location, staying updated with trends, and targeting customers effectively. Students will learn about the sales process, how to lead and manage a retail team, and negotiating deals with suppliers. Additionally, the curriculum covers essential aspects of supply chain management, retail buying, and merchandising. It also addresses the importance of health and safety in retail stores and developing robust store security procedures. By the end of the course, learners will be equipped with the skills needed to thrive in various retail management roles. Course Curriculum Module 01: Introduction to Retail Management Module 02: Retail Strategy Module 03: Retail Psychology Module 04: Importance of Consumer Behaviour Module 05: The Importance of Communicating with Customers Module 06: Consumer Rights Act Module 07: Retail Pricing Module 08: Retail Brand Management Module 09: Selling in Multiple Channels Module 10: Choosing a Retail Location Module 11: Taking Trends and Targeting Customers Effectively Module 12: The Sales Process and Dealing with Customers at the Checkout Module 13: Management Skills for Leading Your Team Module 14: Negotiate the Right Deal with Suppliers Module 15: Supply Chain Management in Retailing Module 16: Retail Buying and Merchandising Module 17: Health and Safety for Retail Stores Module 18: Develop Store Security Procedures Learning Outcomes: Understand fundamentals and strategies of retail management. Analyse consumer behaviour and retail psychology. Communicate effectively with customers and understand consumer rights. Develop pricing strategies and brand management skills. Implement supply chain and store security procedures. Master management skills for leading retail teams. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring retail managers. Current retail employees. Small business owners. Individuals interested in consumer behaviour. Those entering the retail sector. Career path Retail Manager Store Supervisor Merchandising Manager Brand Manager Supply Chain Coordinator Customer Service Manager Certificates Digital certificate Digital certificate - Included Certificate of Completion Digital certificate - Included Will be downloadable when all lectures have been completed.