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Retail Management: Retail Pricing, Psychology and Strategies

Retail Management: Retail Pricing, Psychology and Strategies

  • 30 Day Money Back Guarantee
  • Completion Certificate
  • 24/7 Technical Support

Highlights

  • On-Demand course

  • 2 hours 42 minutes

  • All levels

Description

Are you ready to elevate your career in retail management? Dive into our comprehensive course, "Retail Management: Retail Pricing, Psychology and Strategies," designed to equip you with the essential knowledge and skills to excel in the dynamic world of retail. Whether you're an aspiring retail manager, a seasoned professional looking to update your skills, or someone eager to understand the intricacies of the retail industry, this course is your gateway to success.

Key Features:

  • CPD Certified

  • Free Certificate

  • Developed by Specialist

  • Lifetime Access

The "Retail Management: Retail Pricing, Psychology and Strategies" course provides a comprehensive understanding of the retail industry. Learners will explore effective retail strategies, the psychology behind consumer behavior, and the importance of communicating with customers. They will also gain insights into pricing strategies, brand management, and selling across multiple channels. The course emphasizes the significance of choosing the right retail location, staying updated with trends, and targeting customers effectively. Students will learn about the sales process, how to lead and manage a retail team, and negotiating deals with suppliers.

Additionally, the curriculum covers essential aspects of supply chain management, retail buying, and merchandising. It also addresses the importance of health and safety in retail stores and developing robust store security procedures. By the end of the course, learners will be equipped with the skills needed to thrive in various retail management roles.

Course Curriculum

  • Module 01: Introduction to Retail Management

  • Module 02: Retail Strategy

  • Module 03: Retail Psychology

  • Module 04: Importance of Consumer Behaviour

  • Module 05: The Importance of Communicating with Customers

  • Module 06: Consumer Rights Act

  • Module 07: Retail Pricing

  • Module 08: Retail Brand Management

  • Module 09: Selling in Multiple Channels

  • Module 10: Choosing a Retail Location

  • Module 11: Taking Trends and Targeting Customers Effectively

  • Module 12: The Sales Process and Dealing with Customers at the Checkout

  • Module 13: Management Skills for Leading Your Team

  • Module 14: Negotiate the Right Deal with Suppliers

  • Module 15: Supply Chain Management in Retailing

  • Module 16: Retail Buying and Merchandising

  • Module 17: Health and Safety for Retail Stores

  • Module 18: Develop Store Security Procedures

Learning Outcomes:

  • Understand fundamentals and strategies of retail management.

  • Analyse consumer behaviour and retail psychology.

  • Communicate effectively with customers and understand consumer rights.

  • Develop pricing strategies and brand management skills.

  • Implement supply chain and store security procedures.

  • Master management skills for leading retail teams.

CPD

10 CPD hours / points Accredited by CPD Quality Standards

Who is this course for?
  • Aspiring retail managers.

  • Current retail employees.

  • Small business owners.

  • Individuals interested in consumer behaviour.

  • Those entering the retail sector.

Career path
  • Retail Manager

  • Store Supervisor

  • Merchandising Manager

  • Brand Manager

  • Supply Chain Coordinator

  • Customer Service Manager

Certificates

Digital certificate

Digital certificate - Included

Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

About The Provider

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