Description

Are you ready to elevate your career in retail management? Dive into our comprehensive course, "Retail Management: Retail Pricing, Psychology and Strategies," designed to equip you with the essential knowledge and skills to excel in the dynamic world of retail. Whether you're an aspiring retail manager, a seasoned professional looking to update your skills, or someone eager to understand the intricacies of the retail industry, this course is your gateway to success.

Key Features:

CPD Certified

Free Certificate

Developed by Specialist

Lifetime Access

The "Retail Management: Retail Pricing, Psychology and Strategies" course provides a comprehensive understanding of the retail industry. Learners will explore effective retail strategies, the psychology behind consumer behavior, and the importance of communicating with customers. They will also gain insights into pricing strategies, brand management, and selling across multiple channels. The course emphasizes the significance of choosing the right retail location, staying updated with trends, and targeting customers effectively. Students will learn about the sales process, how to lead and manage a retail team, and negotiating deals with suppliers.

Additionally, the curriculum covers essential aspects of supply chain management, retail buying, and merchandising. It also addresses the importance of health and safety in retail stores and developing robust store security procedures. By the end of the course, learners will be equipped with the skills needed to thrive in various retail management roles.

Course Curriculum

Module 01: Introduction to Retail Management

Module 02: Retail Strategy

Module 03: Retail Psychology

Module 04: Importance of Consumer Behaviour

Module 05: The Importance of Communicating with Customers

Module 06: Consumer Rights Act

Module 07: Retail Pricing

Module 08: Retail Brand Management

Module 09: Selling in Multiple Channels

Module 10: Choosing a Retail Location

Module 11: Taking Trends and Targeting Customers Effectively

Module 12: The Sales Process and Dealing with Customers at the Checkout

Module 13: Management Skills for Leading Your Team

Module 14: Negotiate the Right Deal with Suppliers

Module 15: Supply Chain Management in Retailing

Module 16: Retail Buying and Merchandising

Module 17: Health and Safety for Retail Stores

Module 18: Develop Store Security Procedures

Learning Outcomes:

Understand fundamentals and strategies of retail management.

Analyse consumer behaviour and retail psychology.

Communicate effectively with customers and understand consumer rights.

Develop pricing strategies and brand management skills.

Implement supply chain and store security procedures.

Master management skills for leading retail teams.

CPD

10 CPD hours / points Accredited by CPD Quality Standards

Who is this course for?

Aspiring retail managers.

Current retail employees.

Small business owners.

Individuals interested in consumer behaviour.

Those entering the retail sector.

Career path

Retail Manager

Store Supervisor

Merchandising Manager

Brand Manager

Supply Chain Coordinator

Customer Service Manager

Certificates

Digital certificate

Digital certificate - Included

Certificate of Completion

Digital certificate - Included

Will be downloadable when all lectures have been completed.

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Retail Management: Retail Pricing, Psychology and Strategies

By Online Training Academy

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