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Introduction to Academic Project Management Skills aims to equip the learner with the fundamental concepts and tools to manage the given project's resources, scope, and time. The course aims to enable the learner to plan the timeline of projects, schedule work activities, and devise control measures for deadlines and resources so that the desired results can be obtained on time. Learning Outcomes After the successful completion of the certificate, the student will be able to learn: Fundamentals of Project Management. Characteristics and Objectives of Projects. Project Planning. Project Control. Tools and Techniques for Project Management. Completing the Project. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Project Management Skills - Academic This lecture provide an overview of the understanding and skills required for academic project management. QUIZ- PROJECT MANAGEMENT SKILLS Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Student/lecturer/academic Academic project manager Research supervisor Academic writer Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The Professional Certificate in Business Intelligence and Data Warehousing aims to introduce the learner to the concepts of business intelligence gathering, interpreting and disseminating using the management of stored data available with the organization. Learning Outcomes After the successful completion of the certificate, the student will be able to: Outline the major characteristics of business intelligence Describe the components of business intelligence Describe the concept of data warehousing The Professional Certificate in Business Intelligence and Data Warehousing aims to introduce the learner to the concepts of business intelligence gathering, interpreting and disseminating using the management of stored data available with the organization. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Business Intelligence and Data Warehousing Objectives of the lecture: Outline the major characteristics of business intelligence. Describe the components of business intelligence. Describe the concept of data warehousing. BUSINESS INTELLIGENCE AND DATA WAREHOUSING Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the knowledge of the learner in the field. This certificate is for very one eager to know more and gets updated on current ideas in the respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Data warehousing Manager Marketing Intelligent Manager Research Manager Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The course enables the learner to understand the impact leadership has on the performance of any organization. The learner will be able to design a leadership development programme to impact the overall organizational performance. After the successful completion of this lecture, you will be able to understand the following: Role of leadership in the strategic management process. Relevance of internal and external environment. Importance of a vision and mission statement. Relationship between corporate objectives and strategies. Importance of strategy evaluation. 3 phases of the change process. Major reasons for resisting change. Overcoming change resistance. The course enables the learner to understand the impact leadership has on the performance of any organization. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Leadership and organisational performance QUIZ - Leadership and organizational performance. Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Team Leader Lead Associate Human Resource Manager Division Head Country Manager Unit Head Average Completion Time 2 Weeks Accreditation 1 CPD Hour Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The Professional Certificate in Research Data Analysis Methods aims to provide extensive training on the nature, importance and expected results from qualitative and quantitative data analysis methods so that the learner can decide on the adoption of either or both methods after evaluation of the research objectives. Learning Outcomes After the successful completion of the certificate, the student will be able to learn: Data Analysis. Quantitative Data Analysis. Data Types of Quantitative Data Analysis. Designing Table and charts. Appreciating Data Analytics. Data-Analytic Methods. Analysing Quantitative Data. Qualitative Data analysis. Dimensions of Qualitative Analysis. Qualitative Data Analysis Methods. Analysing Qualitative Data. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Research Data Analysis Methods The course aims to provide extensive training on the nature, importance and expected results from both qualitative and quantitative data analysis methods. Research Data Analysis Methods Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and gets updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Research student Business researcher Research supervisor Research Teacher Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

In this course, you will learn to critically analyse the fundamental concepts and principles that underpin effective HRM practices. By exploring the key issues and challenges faced by HR managers, you will develop a deep understanding of the complex nature of this field. In addition, you will gain an appreciation for the strategic role that HRM plays in shaping organizational success. Through examining strategic HRM and its importance, you will discover how aligning HRM practices with business objectives can create a competitive advantage for organizations. To enhance your knowledge further, this course will also cover the latest theories of motivation and models of HRM. You will learn to analyse and apply these theories to real-world situations, gaining valuable insights into motivating employees and creating a positive work environment. After the successful completion of the course, you will be able to learn about the following, Critically analyse the concepts and importance of Human Resource Management principles. Explain the issues and challenges of HR managers. Understand strategic HRM and its importance. Analyse theories of motivation and models of Human Resources. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Enhancing Human Resource Management Competencies Self-paced pre-recorded learning content on this topic. Enhancing Human Resource Management competencies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor HR professionals Managers and supervisors Business owners and entrepreneurs Students pursuing degrees in HR or business management Individuals seeking a career change into HRM. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

24-Hour Flash Sale! Prices Reduced Like Never Before!! Every day, millions of kids across the UK head to school, each with their own unique way of learning and seeing the world. Now, imagine playing a pivotal role in their educational journey in discovering this world, especially for those 1.5 million children who need that extra bit of care and support to thrive. As a teaching assistant, you're not just an educator; you're a guide, a mentor, and sometimes, a friend. Does the thought of making such a profound difference excite you? This bundle is a journey through your heart to those who need your support and inspiration. From understanding the Basics of Teaching to diving deep into the realms of Special Educational Needs, each module is a stepping stone towards becoming an indispensable part of the classroom. You'll learn how to tailor your approach to meet the needs of every child, ensuring that no one is left behind. It's about more than just education; it's about building a future where every child has the chance to succeed. Courses Are Included in this Teaching Assistant at QLS Level 2, 3 & 4 Bundle: Course 01: Diploma in Teaching Assistant at QLS Level 2, 3 & 4 Course 02: SEN - Special Educational Needs Teaching Assistant Diploma Course 03: Education and Childcare Course 04: EYFS Teaching Assistant Believe in the power of education and get ready to take the step into a career that's as rewarding as it is challenging. By the end of this bundle, you'll not only have the qualifications but the confidence to support learning in any environment. Join us on this path to becoming a teaching assistant and let's light up the world of education together! Learning Objectives of this Course: Discover the role and impact of teaching assistants in modern education. Master the art of supporting diverse learning styles and needs. Get into the basics of special educational needs (SEN) and learn to provide targeted support. Explore child development and effective learning strategies. Develop strong communication and interpersonal skills for classroom success. Equip yourself with the tools for creating inclusive and engaging learning environments. Why Prefer this Course? Get a Free QLS Endorsed Certificate upon completion of the course Get a Free Student ID Card with this training program The course is Affordable and Simple to understand Get Lifetime Access to the course materials The training program comes with 24/7 Tutor Support This bundle encompasses diversified courses designed to equip you with the knowledge and skills required to excel in the job market. Course Curriculum Course 01: Diploma in Teaching Assistant at QLS Level 4 Module 01: Teaching Assistant Overview Module 02: Professional Developments for a TA Module 03: Working with the School and Its Policies Module 04: Discussion on Curriculum Module 05: Providing the Best Learning Environment Module 06: Learn to Implement ICT Module 07: Child Development and the SEN Support Module 08: Understanding Behaviour & Relationships as a TA Module 09: Experienced TAs Maintain Strong Communications with the Students Module 10: Career Prospects for TAs in the UK Course 02: SEN - Special Educational Needs Teaching Assistant Diploma Module 01: Special Educational Needs (SEN) Teacher Module 02: Statutory and Regulatory Context for SEN Module 03: Principles and Practice of Leadership in Different Contexts Module 04: How SEN and Disabilities Affect Participation and Learning Module 05: Strategies for Improving the Performance of the Pupils with SEN Module 06: Whole-school Planning and Organisation Module 07: Teamwork for SEN Roles and Functions Module 08: Planning for Individual Students with SEN Module 09: Teaching and Learning in the Inclusive School Course 03: Education and Childcare Module 01: Caring for Children Module 02: Healthy Food, Healthy living Module 03: Keeping Children Healthy &#038; Safe Module 04: Child Protection Module 05: Play, Imagination and Creativity Module 06. Introduction to EYFS Module 07. Importance of Early Years in Development Module 08. EYFS Teaching Techniques Module 09. Working as an EYFS Teacher Module 10. Promoting Learning and Development Module 11. Children Having Special Education Needs or Disabilities =========>>>>> And 1 More Course <<<<<========= Assessment Process Once you have completed all the modules on the course, you can assess your skills and knowledge with an optional assignment. Our expert trainers will assess your assignment and give you feedback afterwards. CPD 150 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone interested in learning more about the topic is advised to take this bundle. This bundle is ideal for: Future teachers Educators Compassionate volunteers Those who believe in making a difference Special Note: Our Diploma in Teaching Assistant Level 2, 3 & 4 Course is a knowledge-based course. If you want to get qualified, you can consider the following options: Level 3 Certificate in Teaching, Training and Assessment Level 3 Award Supporting Teaching and Learning Level 3 Award in Mathematics for Numeracy Teaching (RQF) CPD level 2 teaching assistant CACHE Level 3 Teaching Assistant & SEN Certificate Level 2 Award Supporting Teaching and Learning in Schools LEVEL 3 Award in Supporting Teaching & Learning in Schools (RQF) Level 3 Certificate in Supporting Teaching and Learning in Schools Higher Level Teaching Assistant (HLTA) HLTA - Level 4 Certificate for Higher Level Teaching Assistants (RQF) Level 5 Diploma in Teaching English: Literacy (RQF) OTHM Level 6 Diploma in Teaching and Learning Requirements You will not need any prior background or expertise to enrol in this course. Career path After completing this bundle, you are to start your career or begin the next phase of your career. Teaching Assistant (Level 2-4): £18,000 - £28,000 Learning Support Assistant: £16,000 - £25,000 Classroom Assistant: £16,000 - £25,000 Primary School Teaching Assistant: £16,000 - £25,000 Certificates CPD Accredited Digital Certificate Digital certificate - Included Upon passing the Course, you need to order a Digital Certificate for each of the courses inside this bundle as proof of your new skills that are accredited by CPD QS for Free. CPD Accredited Hard Copy Certificate Hard copy certificate - £29 Please note that International students have to pay an additional £10 as a shipment fee. Diploma in Teaching Assistant at QLS Level 4 Hard copy certificate - £99 Please note that international students have to pay an additional £10 as a shipment fee.

Join this course and gain a comprehensive understanding of how strategy contributes to business success. You will explore the process and different levels of strategy formulation, from analyzing the industry and competitive landscape to defining the company's vision, mission, and goals. You will also learn about the Strategy-Formulation Analytical Framework, a powerful tool to help you analyze and evaluate strategic alternatives. One critical factor in strategy formulation is the culture aspects of strategy choice. You will learn how to navigate cultural differences and understand how culture shapes the strategic direction of a company. Politics can also play a role in strategy choice. You will explore the politics of strategy and gain insights into how to overcome the challenges and obstacles that arise in the process.   After the successful completion of the course, you will be able to learn about the following, Understand the nature of strategy implementation and different perspectives on strategy implementation. Elaborate roles and functions of the different departments during strategy implementation. Explain the role of research and development in sustainable strategy formulation. Understand how to integrate implementation with the strategic objective of a business. Join this course and gain a comprehensive understanding of how strategy contributes to business success. You will explore the process and different levels of strategy formulation, from analyzing the industry and competitive landscape to defining the company's vision, mission, and goals. You will also learn about the Strategy-Formulation Analytical Framework, a powerful tool to help you analyze and evaluate strategic alternatives. One critical factor in strategy formulation is the culture aspects of strategy choice. You will learn how to navigate cultural differences and understand how culture shapes the strategic direction of a company. Politics can also play a role in strategy choice. You will explore the politics of strategy and gain insights into how to overcome the challenges and obstacles that arise in the process.   VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Concepts in Implementing Strategies Self-paced pre-recorded learning content on this topic. Concepts in Implementing Strategies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Business executives and leaders Management consultants Strategic planners MBA students and graduates Entrepreneurs and business owners Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

Description: This diploma has been created for businesses who wish to garner a customer service team with the highest level of customer insight and understanding, allowing for delivery of front line customer service, built around proper businesses values. With this course, develop skills that allow the detection of profitable business opportunities based on the analysis and interpretation of customer information. It allows generating marketing strategies in organizations, through preparing, analyzing and structuring the available information to achieve an understanding of the client's behavior. The development of the program consists in defining the current or potential client, by means of analytical tools for the search of consumer behavior patterns, in order to design exciting commercial campaigns. Entry Requirement This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Customer Relationship Management Customer Relationship Management 00:10:00 What CRM Is and Who It Serves 00:15:00 Checklist for Success 00:15:00 Requirement Driven Product Selection 00:15:00 Considerations in Tool Selection 00:15:00 Strategies for Customer Retention 00:15:00 Building the Future 00:15:00 Homegrown vs. Application Service Provider 00:15:00 The Development Team 00:15:00 Evaluating and Reviewing Your Program 00:15:00 Relationship with Customers Good Customer Relationship - Why is it Important? 01:00:00 Understanding Your Customers 01:00:00 How to Calculate Customer's Lifetime Value 00:30:00 How to Keep Your Customers Happy? 01:00:00 How to Get Your Customers to Say 'Wow!' 01:00:00 Proven Methods of Customer Retention 01:00:00 The Art of Customer Follow-up 01:00:00 Loyalty Marketing Program 00:30:00 Promotional Items to Enhance Customer Relations 01:00:00 Handling Customer's Complaints 01:00:00 How to Deal with Difficult Customers 00:30:00 Introducing the Seven Deadly Sins of Customer Service! 01:00:00 Customer Relationship Management (CRM) Software - The Benefits 01:00:00 Choosing a CRM Program 00:30:00 Customer Service over the Phone 01:00:00 Customer Relations and Dealing Module One - Getting Started 00:30:00 Module Two - The Right Attitude Starts with You 01:00:00 Module Three - Stress Management (Internal Stressors) 01:00:00 Module Four - Stress Management (External Stressors) 00:30:00 Module Five - Transactional Analysis 01:00:00 Module Six - Why are Some Customers Difficult 01:00:00 Module Seven - Dealing with the Customer Over the Phone 01:00:00 Module Eight - Dealing with the Customer In Person 01:00:00 Module Nine - Sensitivity in Dealing with Customers 01:00:00 Module Ten - Scenarios of Dealing with a Difficult Customer 01:00:00 Module Eleven - Following up With a Customer Once You Have Addressed Their Issue 01:00:00 Module Twelve - Wrapping Up 00:30:00 Customer Relationship Good Customer Relationship - Why is it Important? 01:00:00 Understanding Your Customers 01:00:00 How to Calculate Customer's Lifetime Value 00:30:00 How to Keep Your Customers Happy? 01:00:00 How to Get Your Customers to Say 'Wow!' 01:00:00 Proven Methods of Customer Retention 01:00:00 The Art of Customer Follow-up 01:00:00 Loyalty Marketing Program 00:30:00 Promotional Items to Enhance Customer Relations 01:00:00 Handling Customer's Complaints 01:00:00 How to Deal with Difficult Customers 00:30:00 Introducing the Seven Deadly Sins of Customer Service! 01:00:00 Customer Relationship Management (CRM) Software - The Benefits 01:00:00 Choosing a CRM Program 00:30:00 Customer Service over the Phone 01:00:00 Customer Handling Getting Started 00:05:00 The Right Attitude Starts with You 00:25:00 Stress Management (Internal Stressors) 00:35:00 Stress Management (External Stressors) 00:25:00 Transactional Analysis 00:25:00 Why are Some Customers Difficult 00:25:00 Dealing with the Customer Over the Phone 00:35:00 Dealing with the Customer In Person 00:25:00 Sensitivity in Dealing with Customers 00:30:00 Scenarios of Dealing with a Difficult Customer 00:15:00 Following up With a Customer Once You Have Addressed Their Issue 00:12:00 Wrapping Up 00:07:00 Handling Sales Objections & Negotiating Module One - Getting Started 00:30:00 Module Two - Three Main Factors 01:00:00 Module Three - Seeing Objections as Opportunities 00:30:00 Module Four - Getting to the Bottom 01:00:00 Module Five - Finding a Point of Agreement 01:00:00 Module Six - Have the Client Answer Their Own Objection 00:30:00 Module Seven - Deflating Objections 01:00:00 Module Eight - Unvoiced Objections 01:00:00 Module Nine - The Five Steps 01:00:00 Module Ten - Dos and Don'ts 00:30:00 Module Eleven - Sealing the Deal 00:30:00 Module Twelve - Wrapping Up 01:00:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Overview Excel at Marketing Through a Well Defined Marketing Strategy Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Excel at Marketing Through a Well Defined Marketing Strategy Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 05 Hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Excel at Marketing Through a Well-Defined Marketing Strategy Section 01: Create Well-Defined Marketing Objectives Marketing Plan Objectives 00:07:00 Aligning Your Marketing Objectives 00:06:00 Guidelines for Creating Marketing Objectives 00:02:00 Types of Objectives 00:08:00 Workshop - Create Your Marketing Objectives 00:02:00 Section 02: Marketing Programs that Power Customer Acquisition Marketing Programs Explained 00:01:00 What types of marketing programs are best for your business? 00:03:00 Your Website 00:05:00 SEO 00:05:00 Advertising Online 00:09:00 Print Advertising 00:03:00 Press Relations 00:06:00 Social Media 00:05:00 Email 00:06:00 Content Marketing 00:06:00 Trade Shows 00:06:00 Retention Marketing 00:05:00 Additional Marketing Programs 00:04:00 Section 03: Thought Leadership That Drives Customer Acquisition Thought Leadership Explained 00:02:00 Stand Out with Thought Leadership 00:01:00 Why Thought Leadership Matters 00:05:00 Thought Leadership Programs 00:10:00 Workshop: Create Your Thought Leadership Strategy 00:02:00 Section 04: Create a Strategic Marketing Plan That Drives Action Strategic Marketing Plan Explained 00:01:00 Choosing a Marketing Program 00:13:00 Case Study: Product and Services Businesses 00:05:00 Evaluate Your Marketing Mix 00:05:00 Objectives, Tactics, and Assumptions about your marketing program 00:09:00 Common Mistakes 00:03:00 Workshop: Create Your Marketing Action Plan 00:04:00 Support Materials Resource - Excel at Marketing Through a Well Defined Marketing Strategy 00:00:00