Successful communications are all about making the message as simple as possible – but this can be difficult when the subjects we're talking about are inherently complicated. Academic institutions, tech companies, health organisations, charities and many others have complex ideas, processes and systems at the heart of what they do. This course is for anybody who needs to distill information down into key messages for important stakeholders, funders and investors, decision makers and members of the public. You’ll learn proven techniques for grabbing attention and changing minds through presentations and public speaking, infographics and data visualisations, and written reports and online posts. We’ll work with you before the course to ensure that we understand your organisation and what you’re hoping to achieve. Sample learning content Session 1: Understanding your audience Matching your objectives to your audience's motivations. Identifying the right tone and language. Understanding how, where and when your audience wants to be spoken to. Session 2: Refining your objectives Breaking down strategic aims into tactical steps Metrics and milestones: defining and measuring progress and success. Rapidly building a brief for your communications. Session 3: Telling the story Using metaphors, visuals, comparisons to frame your narrative. From slide decks to online campaigns - choosing the right formats for delivering your message. Selecting communications channels to maximise reach and impact. Session 4: Keeping it going Processes and systems for launching and maintaining communications campaigns. Building social proof – creating and curating content. Troubleshooting and preparing for common challenges. Delivery We deliver our courses over Zoom, to maximise flexibility. The training can be delivered in a single day, or across multiple sessions. All of our courses are live and interactive – every session includes a mix of formal tuition and hands-on exercises. To ensure this is possible, the number of attendees is capped at 16 people. Tutor Alan Rutter is the founder of Fire Plus Algebra. He is a specialist in communicating complex subjects through data visualisation, writing and design. He teaches for General Assembly and runs in-house training for public sector clients including the Home Office, the Department of Transport, the Biotechnology and Biological Sciences Research Council, the Health Foundation, and numerous local government and emergency services teams. He previously worked with Guardian Masterclasses on curating and delivering new course strands, including developing and teaching their B2B data visualisation courses. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair and Vogue in the UK, and has worked with Condé Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Testimonial “We’ve now worked with Alan for almost 3 years, and during that time he has continued to deliver the highest quality training for our clients and delegates. Alan’s passionate delivery style has continued to deliver innovative training solutions to over 1500 delegates across the public, private and voluntary sector. Each of our courses with him has always delivered exceptional feedback and satisfaction levels.” Joe Barlow | Head of Programme, Understanding ModernGov
Duration 3 Days 18 CPD hours This course is intended for CxO?s IT Managers/ Directors Senior Project Officers Project & Program Coordinator/Managers Operations Managers Quality Managers Business Analysts Engineering Managers IT Infrastructure Managers Internal Consultants Professional Consultants Overview Change and the individual Change and the organization Communication and stakeholder engagement Change practice Dealing with change and more importantly, the impact of change is a high priority for all organisations. The Change Management Certification has been developed by APMG in partnership with the Change Management Institute (CMI), an independent, global professional association of change managers. Together they have developed a professional ?body of knowledge? for the discipline of change management. This body of knowledge now provides an independent benchmark for the professional knowledge expected of an effective change manager. APMG?s refreshed Change Management certification is fully aligned with the change management body of knowledge. Prerequisites There is no prerequisite to attending this foundation course, although it is recommended that candidates should have a good understanding of business practices. 1 - Change and the Organization Drivers for change Developing a vision Culture and climate Emergent change and lifecycle Organizational metaphors Models of change Roles required for change 2 - Stakeholders Principles Identification Analysis Influencing and listening Emotion and demonstration Communications Cognitive biases Remaining people focused Improving Communications Communications channels Collaboration Communications Planning Larger workshops 2 - Change Impact Assessing impact McKinsey 7 S Stakeholder impact assessment Assessing change readiness Large change ? how to staff Building a change team Preparing for resistance Building team effectiveness 4 - Individual Change Learning theory Motivation Change Curve Personality differences
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