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Classroom/in-person IAM Diploma course in Central London UK. Get trained in Advanced Asset Management.

CWAP training course description This WiFi analysis course consists of hands-on learning using the latest enterprise wireless LAN analysis and troubleshooting tools. The course takes an in-depth look at the functionality of WLANs, intended operation of the 802.11 protocol and Wi-Fi Alliance specifications, WLAN frame formatting and structure, troubleshooting methodology, and protocol analysis. It also includes extensive training in modern spectrum analysis with a focus on advanced RF behaviour analysis, data collection methods, interpreting spectrum plots and charts, and understanding advanced features of WLAN spectrum analysers. What will you learn Analyse WiFi frames using Wireshark. Explain 802.11 protocol operation. Troubleshoot WiFi networks using Wireshark. Troubleshoot WiFi networks using spectrum analysers. CWAP training course details Who will benefit: Technical Network Staff Anyone looking to become a CWAP Prerequisites: Certified Wireless Network Administrator Duration 4 days CWAP training course contents Principles of WLAN Communication 802.11 Working Group, OSI reference model and the 802.11 PHY and MAC, Communication sublayers and data units, WLAN architecture components, Organization of station forwarding Addressing and internetworking operation, Modern WLAN product architectures. Physical (PHY) and MAC Layer Formats and Technologies Physical layer functions, Preamble function and format, Header purpose and structure, Analysis of PHY problems, Physical PPDU formats, 802.11b, 802.11a, 802.11g, 802.11n, MAC frame components, MAC encapsulation, Fields and subfields of the MAC header, Frame Control, Frame types and subtypes and their uses, Addressing, Frame body, Data frame format, Control frame format, Management frame format, Information elements and fields. Beaconing and synchronization Scanning, Client state machine, 802.11 contention, QoS, Admission control, Band steering and airtime fairness mechanisms Fragmentation, Acknowledgments and Block acknowledgments, Protection mechanisms and backward compatibility, Power management, Dynamic Frequency Selection (DFS) and Transmit Power Control (TPC), Security components, methods, and exchanges, Roaming procedures exchanges, Future protocol enhancements. 802.11n Transmit beamforming, Spatial multiplexing, Maximal Ratio Combining (MRC), Space-Time Block Coding, 40 MHz channels, Frame aggregation, HT-OFDM format, Modulation and Coding Schemes (MCS), HT frame formatting and more. Protocol Analysis Tools and Methodology Troubleshooting methodology, Protocol analyser types, Analysis NIC/adapter selection and constraints, Interpreting results based on location, Analyzer settings and features, Filtering and channel scanning, Interpreting decodes, Using advanced analysis features, Assessing WLAN health and behaviour factors, Evaluating network statistics, Troubleshooting common problems, Wired analysis to support wireless network issues. Spectrum Analysis Tools and Methodology Radio frequency behaviour review, Visualizing RF domains using spectrum measurement tools, Spectrum analyser types and operation, Analyser specifications and characteristics, Understanding spectrum data presentation, Interpreting plots and charts, Common WLAN spectrum analyser features, Identifying transmit patterns, Device classification and network impact, Recognizing transmit signatures. Hands on lab exercises Wireshark Setup, Use, and In-Depth Analysis Wireshark is fundamental to troubleshooting. Labs include: - Capabilities, configuration, and data display - Opening, collecting, saving, and modifying capture files. - Filtering traffic, and using colouring rules as analysis aides. - Live captures based on a set of desired collection criteria. - Identify and isolate network problems. - Conversation analysis. - Remote packet capture with an AP. Understanding Frame Components Familiarity with the frame structure and contents is essential in real -world troubleshooting efforts. Labs include: - Understanding the MAC header - Comparing the three major frame types and their subtypes - Analysing frame formats of individual frame types - Analysing 802.11n frame components - Additional information is reported by protocol analysers - Information not visible in protocol analysers Frame Exchanges Understanding frame exchange rules and behaviors is critical to identifying expected and unexpected. It is also necessary to understand what is normal so that aberrations can be properly troubleshot. Labs include: - Connectivity exchanges and sequences - Legacy and modern security exchanges - ERP and HT protection mechanisms - Power save behaviour - Acknowledgments, block acknowledgments, and supporting action frames - Dynamic rate switching - Band steering Troubleshooting Common Problems This lab exposes students to hands-on troubleshooting skills by setting up common problems in WLANs and allowing students to attempt to solve them. - Trouleshooting connectivity exchanges - Troubleshooting 802.1X and EAP exchanges - Troubleshooting roaming Spectrum Analyzer Setup, Use, and In-Depth Analysis Specifically, it will explore the plots and charts used to display spectrum data and how to interpret this data to define a transmitter's impact on the network. The following are covered: - Installing the analyser and using display and navigation - The 'RF perspective' provided by each plot and chart - Using built-in features and automated device identification - Characterizing the behaviours of an interference source - Assessing the impact of an interference source - Determining the impact of transmitter proximity on interference. - Identifying signatures of common transmitters - Remote spectrum analysis with an AP

Lean Six Sigma Black Belt Certification Program This course is specifically for people wanting to become Lean Six Sigma Black Belts, who are already Lean Six Sigma practitioners. If advanced statistical analysis is needed to identify root causes and optimal process improvements, (Lean) Six Sigma Green Belts typically ask Black Belts or Master Black Belts to conduct these analyses. This course will change that. Green Belts wanting to advance their statistical abilities will have a considerable amount of hands-on practice in techniques such as Statistical Process Control, MSA, Hypothesis Testing, Correlation and Regression, Design of Experiments, and many others. Participants will also work throughout the course on a real-world improvement project from their own business environment. This provides participants with hands-on learning and provides the organization with an immediate ROI once the project is completed. IIL instructors will provide free project coaching throughout the course. What you Will Learn At the end of this program, you will be able to: Use Minitab for advanced data analysis Develop appropriate sampling strategies Analyze differences between samples using Hypothesis Tests Apply Statistical Process Control to differentiate common cause and special cause variation Explain and apply various process capability metrics Conduct Measurement System Analysis and Gage R&R studies for both discrete and continuous data Conduct and analyze simple and multiple regression analysis Plan, execute, and analyze designed experiments Drive sustainable change efforts through leadership, change management, and stakeholder management Successfully incorporate advanced analysis techniques while moving projects through the DMAIC steps Explain the main concepts of Design for Six Sigma including QFD Introduction: DMAIC Review IIL Black Belt Certification Requirements Review Project Selection Review Define Review Measure Review Analyze Review Improve Review Control Introduction: Minitab Tool Introduction to Minitab Minitab basic statistics and graphs Special features Overview of Minitab menus Introduction: Sampling The Central Limit Theorem Confidence Interval of the mean Sample size for continuous data (mean) Confidence Interval for proportions Sample size for discrete data (proportions) Sampling strategies (review) Appendix: CI and sample size for confidence levels other than 95% Hypothesis Testing: Introduction Why use advanced stat tools? What are hypothesis tests? The seven steps of hypothesis tests P value errors and hypothesis tests Hypothesis Testing: Tests for Averages 1 factor ANOVA and ANOM Main Effect Plots, Interaction Plots, and Multi-Vari Charts 2 factor ANOVA and ANOM Hypothesis Testing: Tests for Standard Deviations Testing for equal variance Testing for normality Choosing the right hypothesis test Hypothesis Testing: Chi Square and Other Hypothesis Test Chi-square test for 1 factor ANOM test for 1 factor Chi-square test for 2 factors Exercise hypothesis tests - shipping Non-parametric tests Analysis: Advanced Control Charts Review of Common Cause and Special Cause Variation Review of the Individuals Control Charts How to calculate Control Limits Four additional tests for Special Causes Control Limits after Process Change Discrete Data Control Charts Control Charts for Discrete Proportion Data Control Charts for Discrete Count Data Control Charts for High Volume Processes with Continuous Data Analysis: Non-Normal Data Test for normal distribution Box-Cox Transformation Box-Cox Transformation for Individuals Control Charts Analysis: Time Series Analysis Introduction to Time Series Analysis Decomposition Smoothing: Moving Average Smoothing: EWMA Analysis: Process Capability Process capability Discrete Data: Defect metrics Discrete Data: Yield metrics Process Capability for Continuous Data: Sigma Value Short- and long-term capabilities Cp, Cpk, Pp, Ppk capability indices Analysis: Measurement System Analysis What is Measurement System Analysis? What defines a good measurement system? Gage R&R Studies Attribute / Discrete Gage R&R Continuous Gage R&R Regression Analysis: Simple Correlation Correlation Coefficient Simple linear regression Checking the fit of the Regression Model Leverage and influence analysis Correlation and regression pitfalls Regression Analysis: Multiple Regression Analysis Introduction to Multiple Regression Multicollinearity Multiple Regression vs. Simple Linear Regression Regression Analysis: Multiple Regression Analysis with Discrete Xs Introduction Creating indicator variables Method 1: Going straight to the intercepts Method 2: Testing for differences in intercepts Logistic Regression: Logistic Regression Introduction to Logistic Regression Logistic Regression - Adding a Discrete X Design of Experiments: Introduction Design of Experiment OFAT experimentation Full factorial design Fractional factorial design DOE road map, hints, and suggestions Design of Experiments: Full Factorial Designs Creating 2k Full Factorial designs in Minitab Randomization Replicates and repetitions Analysis of results: Factorial plots Analysis of results: Factorial design Analysis of results: Fits and Residuals Analysis of results: Response Optimizer Analysis of results: Review Design of Experiments: Pragmatic Approaches Designs with no replication Fractional factorial designs Screening Design of Experiment Case Study Repair Time Blocking Closing: Organizational Change Management Organizational change management Assuring project sponsorship Emphasizing shared need for change Mobilizing stakeholder commitment Closing: Project Management for Lean Six Sigma Introduction to project management Project management for Lean Six Sigma The project baseline plan Work Breakdown Structure (WBS) Resource planning Project budget Project risk Project schedule Project executing Project monitoring and controlling and Closing Closing: Design for Lean Six Sigma Introduction to Design for Lean Six Sigma (DMADV) Introduction to Quality Function Deployment (QFD) Summary and Next Steps IIL's Lean Six Sigma Black Belt Certification Program also prepares you to pass the IASSC Certified Black Belt Exam (optional)

Lean Six Sigma Black Belt Certification Program: In-House Training This course is specifically for people wanting to become Lean Six Sigma Black Belts, who are already Lean Six Sigma practitioners. If advanced statistical analysis is needed to identify root causes and optimal process improvements, (Lean) Six Sigma Green Belts typically ask Black Belts or Master Black Belts to conduct these analyses. This course will change that. Green Belts wanting to advance their statistical abilities will have a considerable amount of hands-on practice in techniques such as Statistical Process Control, MSA, Hypothesis Testing, Correlation and Regression, Design of Experiments, and many others. Participants will also work throughout the course on a real-world improvement project from their own business environment. This provides participants with hands-on learning and provides the organization with an immediate ROI once the project is completed. IIL instructors will provide free project coaching throughout the course. What you Will Learn At the end of this program, you will be able to: Use Minitab for advanced data analysis Develop appropriate sampling strategies Analyze differences between samples using Hypothesis Tests Apply Statistical Process Control to differentiate common cause and special cause variation Explain and apply various process capability metrics Conduct Measurement System Analysis and Gage R&R studies for both discrete and continuous data Conduct and analyze simple and multiple regression analysis Plan, execute, and analyze designed experiments Drive sustainable change efforts through leadership, change management, and stakeholder management Successfully incorporate advanced analysis techniques while moving projects through the DMAIC steps Explain the main concepts of Design for Six Sigma including QFD Introduction: DMAIC Review IIL Black Belt Certification Requirements Review Project Selection Review Define Review Measure Review Analyze Review Improve Review Control Introduction: Minitab Tool Introduction to Minitab Minitab basic statistics and graphs Special features Overview of Minitab menus Introduction: Sampling The Central Limit Theorem Confidence Interval of the mean Sample size for continuous data (mean) Confidence Interval for proportions Sample size for discrete data (proportions) Sampling strategies (review) Appendix: CI and sample size for confidence levels other than 95% Hypothesis Testing: Introduction Why use advanced stat tools? What are hypothesis tests? The seven steps of hypothesis tests P value errors and hypothesis tests Hypothesis Testing: Tests for Averages 1 factor ANOVA and ANOM Main Effect Plots, Interaction Plots, and Multi-Vari Charts 2 factor ANOVA and ANOM Hypothesis Testing: Tests for Standard Deviations Testing for equal variance Testing for normality Choosing the right hypothesis test Hypothesis Testing: Chi Square and Other Hypothesis Test Chi-square test for 1 factor ANOM test for 1 factor Chi-square test for 2 factors Exercise hypothesis tests - shipping Non-parametric tests Analysis: Advanced Control Charts Review of Common Cause and Special Cause Variation Review of the Individuals Control Charts How to calculate Control Limits Four additional tests for Special Causes Control Limits after Process Change Discrete Data Control Charts Control Charts for Discrete Proportion Data Control Charts for Discrete Count Data Control Charts for High Volume Processes with Continuous Data Analysis: Non-Normal Data Test for normal distribution Box-Cox Transformation Box-Cox Transformation for Individuals Control Charts Analysis: Time Series Analysis Introduction to Time Series Analysis Decomposition Smoothing: Moving Average Smoothing: EWMA Analysis: Process Capability Process capability Discrete Data: Defect metrics Discrete Data: Yield metrics Process Capability for Continuous Data: Sigma Value Short- and long-term capabilities Cp, Cpk, Pp, Ppk capability indices Analysis: Measurement System Analysis What is Measurement System Analysis? What defines a good measurement system? Gage R&R Studies Attribute / Discrete Gage R&R Continuous Gage R&R Regression Analysis: Simple Correlation Correlation Coefficient Simple linear regression Checking the fit of the Regression Model Leverage and influence analysis Correlation and regression pitfalls Regression Analysis: Multiple Regression Analysis Introduction to Multiple Regression Multicollinearity Multiple Regression vs. Simple Linear Regression Regression Analysis: Multiple Regression Analysis with Discrete Xs Introduction Creating indicator variables Method 1: Going straight to the intercepts Method 2: Testing for differences in intercepts Logistic Regression: Logistic Regression Introduction to Logistic Regression Logistic Regression - Adding a Discrete X Design of Experiments: Introduction Design of Experiment OFAT experimentation Full factorial design Fractional factorial design DOE road map, hints, and suggestions Design of Experiments: Full Factorial Designs Creating 2k Full Factorial designs in Minitab Randomization Replicates and repetitions Analysis of results: Factorial plots Analysis of results: Factorial design Analysis of results: Fits and Residuals Analysis of results: Response Optimizer Analysis of results: Review Design of Experiments: Pragmatic Approaches Designs with no replication Fractional factorial designs Screening Design of Experiment Case Study Repair Time Blocking Closing: Organizational Change Management Organizational change management Assuring project sponsorship Emphasizing shared need for change Mobilizing stakeholder commitment Closing: Project Management for Lean Six Sigma Introduction to project management Project management for Lean Six Sigma The project baseline plan Work Breakdown Structure (WBS) Resource planning Project budget Project risk Project schedule Project executing Project monitoring and controlling and Closing Closing: Design for Lean Six Sigma Introduction to Design for Lean Six Sigma (DMADV) Introduction to Quality Function Deployment (QFD) Summary and Next Steps IIL's Lean Six Sigma Black Belt Certification Program also prepares you to pass the IASSC Certified Black Belt Exam (optional)

Essential 5G training course description This course is designed to give delegates an explanation of the technologies and interworking requirements of the next generation of cellular communications. It is not a definitive set of descriptions but a possibility of the final deployment. we will investigate the 10 pillars for 5G which will include various Radio Access Technologies that are required to interwork smoothly. We will look at the 4G Pro features and other RATs. What will you learn List the ten pillars of 5G deployment. Describe the 5G Internet. Explain virtualization and RAT virtulization. Describe Software Defined Networks (SDN). Explain carrier aggregation. Describe the mobile cloud. Explain an overall picture of 5G architecture. Essential 5G training course details Who will benefit: Anyone looking for an understanding of the technologies and interworking requirements of the next generation of cellular communications. Prerequisites: None. Duration 3 days Essential 5G training course contents Drivers for 5G 5G Road Map, 10 Pillars of 5G, evolving RATs, oSON, MTCm, mm-wave, backhaul, EE, new spectrum, spectrum sharing, RAN virtualisation. 4G LTE Advanced MIMO technology in release 8, Downlink & uplink MIMO R8, MIMO technology in LTE advanced, Downlink 8-layer SU-MIMO, Downlink MU-MIMO, Uplink MU-MIMO, Uplink transmit diversity, Coordinated multi-point operation (CoMP), Independent eNB & remote base station configurations, Downlink CoMP. ICIC & eICIC ICIC, Homogeneous to heterogeneous network evolution, Introduction to eICIC, Macro-pico scenario, Macro-femto scenario, Time orthogonal frequencies. Almost Blank Subframe (ABS). Carrier aggregation Component carriers (CC), CC aggregation deployments, Intra-band contiguous solutions, Intra-band non-contiguous solutions, Inter-band non-contiguous solutions, CA bandwidth classes, Aggregated transmission bandwidth configurations (ATBC), Possible carrier aggregation configs. eIMTA TDD UL-DL reconfig. for traffic adaptation, Reconfig. mechanisms, Interference mitigation schemes, Dynamic & flexible resource allocation. 5G architectures 5G in Europe, horizon 2020 framework, 5G infrastructure PPP, METIS project, 5G in North America, academy research, company R&D, 5G specifications. The 5G internet High-level view of Cloud Services, The Internet of Things & context awareness, Network reconfiguration & virtualization support, server proliferation, how VMs fix underutilised server problem, enter the hypervisor, why are VM such a big deal? SDN, evolution of the data centre network, high availability, low latency, scalability, security, cost model explodes, service-oriented API. OpenFlow switches, OpenFlow controllers, how SDN works. The big picture, pulling it all together, why the network had to change, how SDN & NFV tie together. Evolutionary approach to the internet, architectures for distributed mobility management, MEDIEVAL & MEDIVO projects, a clean slate approach, mobility first architecture. VNet, INM, NetInf, ForMux, MEEM. Generic Path (GP) & anchorless mobility (AM), Quality of Service support, network resource provisioning, resourcing inside a network. IntServ, RSVP, DiffServ, CoS. Emerging approach for resource over- provisioning, example use case architecture for scalable resource control scenarios in the 5G internet. Integrating SDN/NFV for efficient resource over-reservation control, control information repository, service admission control policies, network resource provisioning, control enforcement functions, network configurations & operations. Small cells for 5G Average spectral efficiency evolution, WiFi & Femto cells, Capacity limits. Achievable gains with densifications, multi-antenna techniques, small cells. Mobile data demand, approach & methodology, subscriber density and traffic demand projections to 2020. Demand versus capacity, global mobile data traffic increase modelling, country level backhaul traffic projections, Small cell challenges, backhaul, spectrum, automation. Cooperation for next gen wireless networks Diversity & relaying strategies, cooperation & network coding, ARQ & MAC protocols, NCCARQ & PRCSMA packet exchange, Physical layer impact on MAC protocol analysis, NCCARQ overview, PHY layer impact, Case study on NCCARQ. Mobile clouds Mobile cloud, Mobile cloud enablers, mobile user domain, wireless technologies, WWAN WLAN and WPAN range, Bluetooth, IEEE.802.15.4 & software stacks, infrared, near field communications (NFC). Network coding, store & forward vs compute & forward, linear network coding, random linear coding. Security for 5G communications Potential 5G communication systems architectures, Security issues & challenges. Mobile malware attacks targeting the UE, 5G mobile botnets, access networks, attacks on 4G networks, C-RNTI & packet sequence number based UE location tracking, false buffer status reports attacks, message insertion attacks, HeNB attacks, physical attacks, credential attacks, configuration and protocol attacks, attacks on MON, user data & identity attacks, mobile operator's core network, DDoS attacks targeting MON, signalling amplification, HSS saturation, external IP networks.

Classroom/in-person IAM Diploma course in Central Manchester UK. Get trained in Advanced Asset Management.

Remote working is on the increase. However, managing a remote team is not always the same as managing a traditional, single-site office-based team.

About this Course Batteries are going to play an increasingly important role in the energy grid. An increasing number of developers are looking to add battery storage systems (BESS) into their existing projects. However future cash flows are highly uncertain and they are often unsure exactly how battery technology can be monetised. A strong revenue model requires stacking of different revenue sources. As the share of variable renewable sources in electricity systems further increase, battery systems are expected to play a growing role by providing frequency control and operational reserves as well as for wholesale arbitrage, while helping reduce grid integration costs. The more volatile electricity prices are, the greater the earning potential of batteries trading electricity on various electricity markets. BESS can generate revenue streams in several different ways; through a frequency response contract with the TSO, by providing grid services in other ways or by arbitrage through buying cheap power and selling power for a higher price in a liquid wholesale market. Because batteries are efficient, the round trip efficiency is also high. They can spread arbitrage trading much better than other storage types and in many cases, other asset classes. For companies that combine a battery with other tasks, for example to store power from their own panels, or to avoid a costly heavy power connection, the investment is less risky than for those that purely focus on arbitrage trading. It is uncertain whether electricity prices will fluctuate more violently in the coming years, or whether the peaks will actually level off. During this highly interactive training, the trainer will provide you with the latest insights and best practices on how to obtain the maximum economic benefits when participating with BESS in the electricity market. Training Objectives By the end of this course, the participants will be able to: Discover the different BESS battery technologies and their impact on the grid Understand the role of storage in providing flexibility to the power system Examine the potential revenue streams from BESS models Learn how profit can generated with BESS trading strategies Determine how to optimize the value from BESS projects Find out how to combine BESS with renewable PPAs Target Audience Professionals and executives from Power Utilities, Energy Companies, Financial & Investment Banks, Renewable Power Project Developers, Transmission System Operators and Energy Industry Regulators will find this training course useful. Electricity Marketing and Traders New Venture or Business Development Executives Corporate Finance and Treasury Executives Audit and Risk Management Executives Power or Utility Market Research Analysts Investment Managers for Renewable Power Projects Origination Professionals Regulation, Compliance and Documentation Officers Lawyers and Accountants Power Transmission and Distributions Engineers Trainer Our key expert is a skilled and accomplished professional with over 25 years' of extensive senior management / board level experience in the energy markets worldwide. Next to advising energy companies, banks, consultants and regulators regarding PPAs, our key expert has also conducted several highly successful training courses about Power Purchase Agreements, Power Project Finance, IPPs, and Project Risk Management to over 1,000 high level participants from Asia, Africa, Europe and Middle East. He was a member of the expert commission of the Dutch Government for 2 offshore wind parks, Hollandse Kust (zuid) Wind Farm Zone Sites 3 and 4 that advised on which of the 5 applicants did provide the best security and solutions associated with the electricity and green certificate prices, the construction and operational risks of the project. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations

Build confidence & capability and engage in meaningful dialogue about race.

Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Course Overview This dynamic online Diploma in Digital Strategy & Planning course covering topics in digital communications, analytics, marketing automation and budget & strategy formulation giving you the skills, know-how, strategy and techniques to be that change. Here is power. The power to influence. To speak to billions of people. Specialization is for when you don’t just want to play the digital marketing game anymore, you want to drive it. To change it. the DMI SPECIALIST online Digital Strategy and Planning certification is perfect for you to become an online digital marketer. Become a member and connect to the industry and white-hot opportunities. Here is power. The power to influence. To speak to billions of people. What’s New? Develop true Digital Marketing Strategy expertise with DMI Specialist. Learn digital communications, analytics, marketing automation and budget & strategy formulation from Industry Skills Experts. Learn every aspect of Digital Marketing Strategy across 9 modules of interactive learning to give you a highly relevant and deep knowledge of digital strategy, all wrapped up with the world’s most recognized digital marketing certification on completion. Program learning outcomes and content: WHAT WILL I LEARN? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy. See it manifest into real world, business-changing action. The modules are building blocks – of knowledge, of your vision, of the leading Certified Digital Marketing Specialist – Digital Strategy & Planning that is you. Here is what you need to know. Course Content: Introduction: We bring science to thought. We have created the 3i Framework which is designed to help you select the best digital strategy for your organisation and make it happen. The 3i is smart and rigorous. It’s transformative. And you shall be impressed. This module introduces this nifty piece of brainwork. Later modules expand on it. • The fundamental concepts underpinning the DMI 3i Methodology. • The how-to’s of business strategy development. • Key components in an effective digital strategy. • Strategic management, a long-sighted look at lasting, growing success Traditional Communications: In this model, we explore how the marketing classics still anchor any campaign – yet the contemporary digital campaign is a far more fantastical vessel. We look deep into how our tech is changing the consumer experience, and how we must respond. Digital Communications: We are living through extraordinary times. The opportunities are as big, sprawling and diverse as the World Wide Web. The challenge too is bigger. Markets are sophisticated and fragmented. Now, more than ever, thy most know thy consumer (and thy digital channels). Here we look at: the fundamentals of digital communications planning, improving ROI, understanding your audience. Where can they be found? How to engage them? Budgeting for your digital strategy and effective resources reviewing, measuring, and analysing your digital strategy. Digital Channels: Facebook, Linkedin, Instagram, Twitter, Snapchat and so on. They multiply and they proliferate. Yet in this great distraction and fragmentation, there is also great opportunity. This module covers: inbound and outbound strategies, cross media planning, the digital channel mix, and mobile marketing social media marketing. Content marketing that is relevant, timely and riveting the what, how and why of search engine marketing email marketing, affiliate marketing, and marketing automation display and video advertising best practice. Because we have eyes to see. Marketing Automation: Automation doesn’t beat inspiration but it sure makes a marketeer’s life easier and more exciting. Here is superpower, working quieting and perfectly under your orders, night and day. See how smart businesses are sharpening their edge with CRM software for better sales enablement, lead nurturing and way more. Budget & Resourcing: Money makes marketing go round. But value is where it’s at. This model goes deep on how to hit max ROI for any given budget. Then some consideration for that other precious resource, human talent. Explore: • Key factors to consider when planning a marketing budget. • Setting that marketing budget. • How to monitor and optimize a budget during campaign, execution. • The human element. • Recruit, train and keep top people. Big Data & Analytics: The Big Data & Analytics module will provide you with a broad understanding of Big Data, Advanced Analytics and Artificial Intelligence. You will learn the fundamental frameworks and understand how cutting-edge analytics tools are being used to help businesses succeed wildly. Digital Leadership: We are living in extraordinary times, which call for extraordinary leaders. That means you. You shall lead the transition from the remnants of traditional marketing and into the brave, new digital marketing world which you are helping to invent. And you shall lead with razor-sharp thought and strategy. You shall take your brand and your organisation to places yet undreamed of. Strategy Formulation & Plan: By now, you’ll have come a long way. You are (almost) ready to go forth, carve out new and unexplored neural pathways and digital markets. You are standing on the very edge of the leading-edge, and you are just about ready to spread those new digital super-wings and soar. But first, the ultimate strategy module; the ultimate in strategy. DURATION 8-10 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate