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This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Course Overview This advanced certification drills deep into the latest thinking to develop true digital marketing expertise. Learn about Digital Strategy, CX, Search Marketing, Social Media, Leadership and more. Get world class, knowledge and insight: DMI EXPERT is our postgraduate level 140-hour course with an advanced, professional certification. It delivers breadth and depth of understanding of digital marketing and provides the learner with the digital and research skills to work at a management or strategic level. This certification is credit rated at level 11 on the Scottish Credit and Qualifications Framework and awarded 120 credit points by the SQA (Scottish Qualifications Authority), which is comparable to a postgraduate diploma awarded by a UK university. Program learning outcomes and content: What Will I Learn? We give you the thinking and tools to become a leading player on the digital stage. Create powerful and dynamic digital strategy, and access modern, career-defining training covering all key digital marketing disciplines. Course Content: Social Media Marketing: Learn how to create engaging content on social media and how to plan, execute, optimize and report on social media marketing campaigns across the key social platforms. • Social Research • Social Content • Facebook, Instagram, Pinterest • Twitter • LinkedIn • YouTube & Social Video • Social Apps • Social Commerce & Affiliate Marketing • Social Customer Service • Social Strategy Strategy and Planning: Gain all the key skills and practices associated with planning a successful digital strategy. Everything from digital channels, marketing automation, budgeting, analytics and digital leadership. • Digital Communications v Traditional Communications • Marketing automation and CRM • Budget and Resourcing • Big Data & Analytics • Strategy Formulation and Plan • Digital Communications & Channels • Omnichannel tactics CX, eCommerce and CRO: Learn the key concepts underpinning website optimization, conversion rate optimization and effective e-commerce for every business requirement. Build highly effective user experiences for your customers. • Website Optimization • UX Research & Design • E-Commerce Strategy • Applied E-Commerce • Graphic Design Essentials for Marketers Search and Digital Channels: Plan, implement, refine and report on search marketing campaigns. Drive traffic across all digital channels. Taught directly by Neil Patel and DMI’s experts, you’ll gain knowledge from people who actually use these tactics in the field. • SEO Setup & Content • SEO Workshop • Paid Search & Display Advertising • Measurement with Google Analytics • Email Marketing Strategy • Applied Email Marketing • SEO for ecommerce Digital Selling: Recognize the value of social selling and incorporate digital techniques to better engage with customers and prospects to drive increased conversion rates. • Fundamentals of Social Selling • Finding & Targeting Prospects • Attracting Customers • Closing & Retaining • Increasing Engagement Essential Skills: Gain all the essential skills all marketers, professionals and business leaders need to work effectively, productively and professionally in a collaborative business environment. • Project Planning • Creativity Skills • Personal Skills • Working With Others Leadership and Management: Develop practical skills and techniques that you can use to think strategically, build effective teams, deal with conflict and crisis and persuade and influence others. • Thinking Strategically • Building Effective Teams • Dealing with Conflicts and Crises • Persuading and Influencing DURATION 52 Weeks WHATS INCLUDED Course Material Case Study Experienced Lecturer Refreshments Certificate

This two-day CPD approved programme provides delegates with the skills, competencies and strategies to undertake an effective mediation intervention as part of their existing role. The course is delivered by some of the top mediation trainers in the UK and it is powered by TCM’s award-winning FAIR Mediation Model™.

  The CIPT is the first and only certification of its kind worldwide. It was launched by the IAPP in 2014 and updated in early 2023 to meet the growing need that only tech pros can fill-securing data privacy at all stages of IT product and service lifecycles.  Whether you work in the public or private sector, data privacy skills are quickly becoming a must-have-and that's a great opportunity for you.  The CIPT certification also holds accreditation under ISO 17024: 2012 About This Course   What will you learn?   Critical data protection concepts and practices that impact IT Consumer data protection expectations and responsibility How to bake privacy into early stages of IT products and services for cost control, accuracy and speed-to-market How to establish data protection practices for data collection and transfer How to pre-empt data protection issues in the Internet of Things How to factor data protection into data classification and emerging tech such as cloud computing, facial recognition and surveillance How to communicate data protection issues with partners such as management, development, marketing and legal.   This course has two programmatic modules, the first four areas focus on the fundamentals of data protection. The second module takes the fundamentals and puts it into practice.   MODULE 1: Fundamentals of Information Privacy   Unit 1: Common Principles and Approaches to Privacy This unit includes a brief discussion of the modern history of privacy, an introduction to types of information, an overview of information risk management and a summary of modern privacy principles.   Unit 2: Jurisdiction and Industries This unit introduces the major privacy models employed around the globe and provides an overview of privacy and data protection regulation by jurisdictions and industry sectors.   Unit 3: Information Security: Safeguarding Personal Information This unit presents introductions to information security, including definitions, elements, standards and threats/vulnerabilities, as well as introductions to information security management and governance, including frameworks, controls, cryptography and identity and access management (IAM).   Unit 4: Online Privacy: Using Personal Information on Websites and with Other Internet-related Technologies This unit examines the web as a platform, as well as privacy considerations for sensitive online information, including policies and notices, access, security, authentication and data collection. Additional topics include children's online privacy, email, searches, online marketing and advertising, social media, online assurance, cloud computing and mobile devices.    MODULE 2: Privacy in Technology   Unit 1: Understanding the Need for Privacy in the IT Environment This unit highlights the impact that regulatory activities, security threats, advances in technology and the increasing proliferation of social networks have on IT departments.   Unit 2: Core Privacy Concepts This unit reveals how privacy compliance becomes more attainable through developing information lifecycle plans, data identification and classification systems and data flow diagrams.   Unit 3: Regulations and Standards Impacting Privacy in IT This unit introduces privacy laws, regulations and standards that can help IT professionals design better privacy programmes and systems to handle personal information throughout the data lifecycle.   Unit 4: Privacy in Systems and Applications This unit develops an understanding of the risks inherent in the IT environment and how to address them.   Unit 5: Online Privacy Issues This unit presents information about online threats, threat prevention and the role of IT professionals in ensuring proper handling of user data.   Unit 6: De-identifying and Anonymizing Personally Identifiable Information This unit reveals the importance of personally identifiable information and methods for ensuring its protection.   Unit 7: Cloud Computing This unit evaluates privacy and security concerns associated with cloud services, and standards that exist to advise on their use. Prerequisites   There are no prerequisites for this course but attendees would benefit from a review of the materials on the IAPP site. What's Included?   1 years membership of the IAPP  Refreshments & Lunch (Classroom courses only) Participant Guide Official Study Guides Official Practice Exam Official Q&A The Exam Fees Who Should Attend?   The CIPT credential shows you've got the knowledge to build your organisation's data protection structures from the ground up. With regulators worldwide calling for tech professionals to factor data protection into their products and services, the job market for privacy-trained IT pros has never been stronger. As a result, the CIPT is targeted towards; Data Protection Officers IT Managers and Administrators Records Managers System Developers IT Security specialists Accreditation Our Guarantee   We are an approved IAPP Training Partner. You can learn wherever and whenever you want with our robust classroom and interactive online training courses. Our courses are taught by qualified practitioners with a minimum of 25 years commercial experience. We strive to give our delegates the hands-on experience. Our courses are all-inclusive with no hidden extras.  The one-off cost covers the training, all course materials, and exam voucher. Our aim: To achieve a 100% first time pass rate on all our instructor-led courses. Our Promise: Pass first time or 'train' again for FREE. *FREE training offered for retakes - come back within a year and only pay for the exam.

Project Requirements Management Poor requirements definition and lack of adequate change control procedures to requirements and scope are the primary contributors to project difficulty and failure. This workshop will provide you with the knowledge, tools, and techniques required to minimize or avoid these pitfalls. What You Will Learn You'll learn how to: Explain the Requirement Management process within the project lifecycle Understand requirements terminology and structure for definition and development Apply and evaluate techniques to identify and draw out requirements from people, places, and things Create models to conceptualize the requirements landscape and communicate effectively with stakeholders Indicate the importance of requirements prioritization Write SMART requirements using structured language skills Understand how to apply checklists, questionnaires, and document templates in the requirements development process Verify and validate requirements to support project success Effectively manage changing requirements across the project lifecycle Requirements Framework Requirements definitions The importance of requirements Type of requirements Developing Requirements: The Process High-level requirements development and management process Stakeholder involvement in requirements management Progressive elaboration in requirements management Elicit Requirements Requirements-Gathering Approach Sources of Information Requirements-Gathering Techniques Analyze Requirements Models and Requirements Using Use Cases Prioritizing Requirements Specify Requirements Specifying Requirements Essential Technical Writing Skills SMART Requirements Quality Attributes Monitor and Control Requirements Why and When Requirements Change Change Management and Control Requirements Traceability Validating and Verifying Requirements Validating Requirements Verifying Requirements Using Checklists

Project Management Fundamentals for IT Projects: In-House Training A number of factors impact the new project manager's role within IT - for instance, the need to fully integrate IT into the business improvement process and the advent of distributed technology and Business Process Reengineering. As a result, the range of activities required of a new project manager has greatly increased, as well as the range of people with whom he or she interacts. This workshop enables you to minimize the problems inherent in managing a systems development project. What You Will Learn You'll learn how to: Articulate the benefit of using a project management methodology, processes, and various life cycles for IT projects Articulate on various standards and maturity models that provide benefits to performing organizations that manage IT projects Describe governance, gating, and the processes required for project origination Conduct a stakeholder analysis and describe its benefits throughout the project life cycle Gather good requirements, develop a work breakdown structure (WBS), and establish a baseline project plan Execute against the baseline project plan while managing change and configuration items Monitor and control the project activities using the baseline project plan and earned value management concepts Close the project by conducting scope verification, procurement audits, gathering lessons learned, archiving project records, and releasing resources Getting Started Course goal Course structure Course goals and objectives Foundation Concepts Key definitions and concepts Methodologies, processes, and project life cycles Project success factors and the benefits of standards and models Project Originating and Initiating Originating projects Initiating projects Planning Stakeholder Engagement and Resource Management Planning stakeholder engagement Planning human resources management Developing effective leadership skills Planning Scope and Quality Management Planning project scope Planning project quality Planning Schedule Management Planning project time Identifying schedule activities Sequencing schedule activities Estimating activity resources and time Developing project schedule Optimizing the project schedule Planning Risk and Cost Management Planning for project risks Planning project costs Estimating project costs Developing a project budget Planning Communication and Procurement Management Planning project communications Planning project procurements Project Executing, Monitoring and Controlling, and Closing Project executing Project monitoring and controlling Project closing

Managing Complex Projects: In-House Training As knowledge and technology expand exponentially, organizations are finding that the tools, processes, and methods used to select, plan, and manage their projects are insufficient for the challenges posed by them. The goal of this course is to provide participants with a working knowledge of project complexities and a framework for managing the ambiguities involved in today's fast-changing, competitive, and technology-based environment As knowledge and technology expand exponentially, organizations are finding that the tools, processes, and methods used to select, plan, and manage their projects are insufficient for the challenges posed by them. Complex projects don't necessarily follow the rules of traditional projects - in many instances the projects' end-products, and the methods by which they will be produced, are not easily defined. Stakeholder diversity and geographical dispersion contribute to the difficulties project managers face in their efforts to gain acceptance of project goals, objectives, and changes. Additionally, hierarchic leadership styles, traditional lifecycle approaches, and traditional project manager competencies may no longer maximize the efficiencies that need to be realized on complex projects. The goal of this course is to provide participants with a working knowledge of project complexities and a framework for managing the ambiguities involved in today's fast-changing, competitive, and technology-based environments. What you Will Learn The learning objectives of this workshop are to enable participants to: Appreciate complexity and its impact on the management of projects Describe the differences among traditional, complicated, and complex projects Explain the effects of complexity on the PMBOK® Guide's process groups Apply a high-level model in the management of real- world projects Complexity and Projects Some characteristics of complex systems Important models/characteristics of complex projects Major players in project complexity Landscapes and project typologies A supplemental framework for complex projects Framing Framing overview Potential pitfalls in framing complex projects Possible solutions Inception Centrality of risk management PM competencies, selection Stakeholder identification, analysis Blueprint Collaborative planning Stakeholder engagements Alternative methodologies/life cycles Collaborative scheduling Procurement management Oversight, Navigation, and Adjustment Leadership and the project team Stakeholder management Networks Close and Continuous Improvement Transition/support Post-project evaluations Rewards/Recognition

Project Management Fundamentals for IT Projects A number of factors impact the new project manager's role within IT - for instance, the need to fully integrate IT into the business improvement process and the advent of distributed technology and Business Process Reengineering. As a result, the range of activities required of a new project manager has greatly increased, as well as the range of people with whom he or she interacts. This workshop enables you to minimize the problems inherent in managing a systems development project. What You Will Learn You'll learn how to: Articulate the benefit of using a project management methodology, processes, and various life cycles for IT projects Articulate on various standards and maturity models that provide benefits to performing organizations that manage IT projects Describe governance, gating, and the processes required for project origination Conduct a stakeholder analysis and describe its benefits throughout the project life cycle Gather good requirements, develop a work breakdown structure (WBS), and establish a baseline project plan Execute against the baseline project plan while managing change and configuration items Monitor and control the project activities using the baseline project plan and earned value management concepts Close the project by conducting scope verification, procurement audits, gathering lessons learned, archiving project records, and releasing resources Getting Started Course goal Course structure Course goals and objectives Foundation Concepts Key definitions and concepts Methodologies, processes, and project life cycles Project success factors and the benefits of standards and models Project Originating and Initiating Originating projects Initiating projects Planning Stakeholder Engagement and Resource Management Planning stakeholder engagement Planning human resources management Developing effective leadership skills Planning Scope and Quality Management Planning project scope Planning project quality Planning Schedule Management Planning project time Identifying schedule activities Sequencing schedule activities Estimating activity resources and time Developing project schedule Optimizing the project schedule Planning Risk and Cost Management Planning for project risks Planning project costs Estimating project costs Developing a project budget Planning Communication and Procurement Management Planning project communications Planning project procurements Project Executing, Monitoring and Controlling, and Closing Project executing Project monitoring and controlling Project closing

Managing Complex Projects As knowledge and technology expand exponentially, organizations are finding that the tools, processes, and methods used to select, plan, and manage their projects are insufficient for the challenges posed by them. The goal of this course is to provide participants with a working knowledge of project complexities and a framework for managing the ambiguities involved in today's fast-changing, competitive, and technology-based environment As knowledge and technology expand exponentially, organizations are finding that the tools, processes, and methods used to select, plan, and manage their projects are insufficient for the challenges posed by them. Complex projects don't necessarily follow the rules of traditional projects - in many instances the projects' end-products, and the methods by which they will be produced, are not easily defined. Stakeholder diversity and geographical dispersion contribute to the difficulties project managers face in their efforts to gain acceptance of project goals, objectives, and changes. Additionally, hierarchic leadership styles, traditional lifecycle approaches, and traditional project manager competencies may no longer maximize the efficiencies that need to be realized on complex projects. The goal of this course is to provide participants with a working knowledge of project complexities and a framework for managing the ambiguities involved in today's fast-changing, competitive, and technology-based environments. What you Will Learn The learning objectives of this workshop are to enable participants to: Appreciate complexity and its impact on the management of projects Describe the differences among traditional, complicated, and complex projects Explain the effects of complexity on the PMBOK® Guide's process groups Apply a high-level model in the management of real- world projects Complexity and Projects Some characteristics of complex systems Important models/characteristics of complex projects Major players in project complexity Landscapes and project typologies A supplemental framework for complex projects Framing Framing overview Potential pitfalls in framing complex projects Possible solutions Inception Centrality of risk management PM competencies, selection Stakeholder identification, analysis Blueprint Collaborative planning Stakeholder engagements Alternative methodologies/life cycles Collaborative scheduling Procurement management Oversight, Navigation, and Adjustment Leadership and the project team Stakeholder management Networks Close and Continuous Improvement Transition/support Post-project evaluations Rewards/Recognition

Risk Management for IT Projects IT projects may have direct bottom-line impact on the organization, cost millions of dollars, cause organizational change and change the way the organization is perceived by clients. Many IT projects are notoriously hard to predict and are filled with risk. IT Risk Management takes a comprehensive look at IT project risk management using PMI's PMBOK® Guide Risk Management Model in the context of IT Project Life Cycle phases. The goal of this course is to arm the practitioner with a rigorous, common-sense approach to addressing uncertainty in projects. This approach includes the ability to influence project outcomes, avoid many potential project risks, and be ready to calmly and efficiently respond to unavoidable challenges. What you will Learn You'll learn how to: Describe the risk management process, using the PMBOK® Guide's standard models and terminology Discuss the potential barriers to managing risk effectively in IT project organizations Develop an effective risk management plan for IT projects Identify project risks using IT-specific, practical tools Analyze individual risk events and overall project risk using IT-specific, practical approaches Plan effective responses to IT-specific risk based on the results of risk analysis and integrate risk responses into project schedules and cost estimates Manage and control risk throughout the IT project life cycle Implement selected elements of IT project risk management on your next project Foundation Concepts Basic concepts and purpose Risk and project constraints Risk and corporate cultures Risk management and IT PLC standards Plan Risk Management for IT Projects Plan Risk management process Plan Risk management activities Design a standard template Assess the project-specific needs Tailor the template Produce a project-specific risk management plan Gain consensus and submit as part of overall project plan A risk management plan of IT projects Identify Risks for IT Projects Identify risk process overview Risk categories and examples Risk identification tools Risk events by project life-cycle phases Perform Risk Analysis for IT Projects Perform qualitative risk analysis overview Core qualitative tools for IT projects Auxiliary qualitative tools for cost and schedule estimates When to use quantitative analysis for IT projects Plan Risk Response for IT Projects Plan risk response overview Active risk response strategies for IT projects (Threat and Opportunity) Acceptance and contingency reserves Contingency planning for IT projects Plan risk responses for IT projects Implement Risk Response for IT Projects Implement Risk Responses Executing Risk Response Plans Techniques and Tools Used Continuous Risk Management Monitor Risks for IT Projects Monitor risks overview Monitor risks tips for IT projects Technical performance measurement systems Risk management implementation for IT projects

Risk Management for IT Projects: In-House Training IT projects may have direct bottom-line impact on the organization, cost millions of dollars, cause organizational change and change the way the organization is perceived by clients. Many IT projects are notoriously hard to predict and are filled with risk. IT Risk Management takes a comprehensive look at IT project risk management using PMI's PMBOK® Guide Risk Management Model in the context of IT Project Life Cycle phases. The goal of this course is to arm the practitioner with a rigorous, common-sense approach to addressing uncertainty in projects. This approach includes the ability to influence project outcomes, avoid many potential project risks, and be ready to calmly and efficiently respond to unavoidable challenges. What you will Learn You'll learn how to: Describe the risk management process, using the PMBOK® Guide's standard models and terminology Discuss the potential barriers to managing risk effectively in IT project organizations Develop an effective risk management plan for IT projects Identify project risks using IT-specific, practical tools Analyze individual risk events and overall project risk using IT-specific, practical approaches Plan effective responses to IT-specific risk based on the results of risk analysis and integrate risk responses into project schedules and cost estimates Manage and control risk throughout the IT project life cycle Implement selected elements of IT project risk management on your next project Foundation Concepts Basic concepts and purpose Risk and project constraints Risk and corporate cultures Risk management and IT PLC standards Plan Risk Management for IT Projects Plan Risk management process Plan Risk management activities Design a standard template Assess the project-specific needs Tailor the template Produce a project-specific risk management plan Gain consensus and submit as part of overall project plan A risk management plan of IT projects Identify Risks for IT Projects Identify risk process overview Risk categories and examples Risk identification tools Risk events by project life-cycle phases Perform Risk Analysis for IT Projects Perform qualitative risk analysis overview Core qualitative tools for IT projects Auxiliary qualitative tools for cost and schedule estimates When to use quantitative analysis for IT projects Plan Risk Response for IT Projects Plan risk response overview Active risk response strategies for IT projects (Threat and Opportunity) Acceptance and contingency reserves Contingency planning for IT projects Plan risk responses for IT projects Implement Risk Response for IT Projects Implement Risk Responses Executing Risk Response Plans Techniques and Tools Used Continuous Risk Management Monitor Risks for IT Projects Monitor risks overview Monitor risks tips for IT projects Technical performance measurement systems Risk management implementation for IT projects