4003 Media courses

Course overview Advertising helps generate traffic on websites. However, customers might not buy products or services on their first visit. So here comes the importance of retargeting ads. It's an advertising technique that targets lapsed customers with visuals or text ads to persuade them to buy. The Complete Guide to Retargeting Ads course will guide you in every step of the way to create crazy effective retargeting ads. You will understand how retargeting works and learn how to set up and optimize profitable remarketing and retargeting campaigns. In addition, you will learn the process for remarketing audiences in Google Adwords and Analytics and identify the benefits of using Google Tag Manager. The skills you develop in the learning process will help you showcase your best selling products and services to your abandoning visitors and get them to take action. Enrol right now, reach your target customers and enjoy better marketing! Learning Outcomes Get to know how retargeting works Learn step-by-step how to plan your retargeting campaigns Know how to use Google Analytics to develop and build your audience segments Be able to create Google Ads remarketing tags in Google Tag Manager Understand how to configure your remarketing campaigns in Google AdWords Learn how to build and Configure new retargeting ads lists inside Google AdWords Who Is This Course For? The Complete Guide to Retargeting Ads course is beneficial for highly motivated learners interested in building profitable remarketing ads and campaigns. It offers an excellent opportunity to make the most of website traffic and drive business success. Entry Requirement This course is available to all learners of all academic backgrounds. Learners should be aged 16 or over. Good understanding of English language, numeracy and ICT skills are required to take this course. Certification After you have successfully completed the course, you will obtain an Accredited Certificate of Achievement. And, you will also receive a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hardcopy for £39 or in PDF format at the cost of £24. The PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why Choose Us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos and materials from the industry-leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; United Kingdom & internationally recognized accredited qualification; Access to course content on mobile, tablet and desktop from anywhere, anytime; Substantial career advancement opportunities; 24/7 student support via email. Career Path The Complete Guide to Retargeting Ads course provides essential skills that will make you more effective in your role. It would be beneficial for any related profession in the industry, such as Adverts Operation Manager Digital Marketing Manager Digital Marketing Executive Social Media and Community Manager Module 01: Welcome and Introduction Welcome to the retargeting ad masterclass (plus a sneak preview) Don't Skip! 00:07:00 What is remarketing and retargeting? Defining our objectives and purpose 00:17:00 Module 02: The Digital Advertising Ecosystem: Understanding How Retargeting Works The Digital Advertising Ecosystem Part 1 00:08:00 The Digital Advertising Ecosystem Part 2 00:08:00 Understanding Ad Exchanges And How They Work 00:20:00 What Remarketing Looks Like On The Inside 00:10:00 Module 03: Developing Your Remarketing and Retargeting Strategies Audiences and Segments: The Foundation Of Your Remarketing Strategy 00:07:00 Understanding Intent Signals and Visitor Engagement 00:12:00 Behavioural Characteristics - The Composition Of Your Segments 00:15:00 Combining Characteristics - Infinite Possibilities! 00:07:00 Characteristics That Matter To You Your First Assignment 00:02:00 Module 04: Planning Your Retargeting Campaigns Like A Pro Funnel Based Segmentation - Funnel Mapping 00:10:00 Funnel Based Segmentation - Using The Funnel To Develop Your Lists 00:14:00 Using Your Website To Plan Your Remarketing Lists 00:19:00 Mapping Your Ad Groups Using Your Lists and Values (Part 1) 00:13:00 Mapping Your Ad Groups Using Your Lists and Values (Part 2) 00:14:00 Module 05: Using Google Analytics To Develop and Build Your Audience Segments Introduction To The Google Analytics Tag 00:05:00 Logging In To Google Analytics Account & Retrieving Your Analytics Tracking Tag 00:04:00 Adding Your Google Analytics Tag To Your Website And Verifying That It's Working 00:13:00 Module 06: Tips, Tricks & Shortcuts Using Google Tag Manager as Your Tag Management System The Benefits Of Using Google Tag Manager 00:10:00 Signing Into Your Google Tag Manager Account 00:08:00 Adding Your Basic Google Analytics Tag Through Google Tag Manager 00:11:00 Setting Up Custom Button and Link Click Tracking In Google Tag Manager 00:20:00 Adding Page-Level Scroll Depth Tracking In Google Tag Manager 00:15:00 Adding Custom User Engagement Timers In Google Tag Manager 00:13:00 Adding Google Adwords Conversion Tracking Through Google Tag Manager 00:10:00 Setting Up Your Google AdWords Remarketing Tag Using Google Tag Manager 00:10:00 Module 07: Building Your Remarketing Audiences In Your Google Analytics Account Linking Your Google AdWords and Google Analytics Accounts 00:10:00 Introduction To The Google Analytics Audience Builder 00:17:00 Building Remarketing Audiences In Google Analytics Based On URL Attributes 00:18:00 Developing Remarketing Audiences Using Your AdWords Campaigns and AdWords Data 00:22:00 Setting Up Sequences In The Google Analytics Audience Builder Using AdWords Campaigns Final 00:05:00 Setting Up Goal-Based Remarketing Audiences In Google Analytics 00:14:00 Setting Up Event-Based Audiences Using The Google Analytics Display Builder 00:17:00 Importing Remarketing Audiences From The Google Analytics Solutions Gallery 00:11:00 Data Drilldown- Using Affinity Categories To Enhance Your Remarketing Campaigns 00:19:00 Data Drilldown - Using In-Market Segments To Enhance Your Remarketing Audiences 00:12:00 Module 08: Introduction To Configuring Your Remarketing Campaigns In Google AdWords How Google Analytics and AdWords Talk To Each Other 00:09:00 Importing Google Analytics Goals into AdWords For Conversion Tracking 00:06:00 Viewing and Analysing Google Analytics Remarketing Audiences in Google AdWords 00:14:00 Module 09: Using The Google AdWords Audience Builder To Build Your Retargeting Audiences Introduction To Building Retargeting Ads Lists In Google AdWords 00:05:00 Building and Configuring New Retargeting ads lists inside Google AdWords 00:10:00 Using Custom Combinations To Effectively Sculpt Your Retargeting Ads Traffic 00:11:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

In website design, the element of every layout plays a vital role. Throughout the Diploma in Typography for UI Designers course, you will learn the basics of typography for web and mobile UI to make the copy powerful. The course teaches Font Pairing, Web Typography, App Typography & Vertical Rhythm. At first, you will be introduced to the typography terms and anatomy and learn how to create stunning and elegant web and mobile app design by using meaningful fonts. The course covers the use of fonts, line-height and letter spacing, Google android typography, using Vertical Rhythm in Bootstrap, balancing your design by using LEGO Blocks method, connecting your Photoshop Screen to iPhone or Android Device, and more. Upon completion, you will be able to convert your boring design into Dribbble level by applying the acquired techniques. What Will I Learn? Create elegant web & Mobile app design by selecting and pairing meaningful fonts How to use white space effectively by using Vertical Rhythm and Modular Grid Dramatically improve your boring designs with Modular Grid & Baseline Grid Learn about Typography Classes and Anatomy Learn about how to use line-height and letter spacing effectively Learn about IOS App Typography and understand different IPhone Screen siz Learn Google Android Typography, its scale and its SP unit of type How to connect your Photoshop Screen to IPhone or Android Device How to balance your design using LEGO Blocks method Step by Step coding exercises to apply Baseline Grid for Developers How to show baseline grid in HTML page with just one line of code for Developers How to use padding, margins and other elements to create Vertical Rhythm in CSS for Developers How to use Vertical Rhythm in Bootstrap for Developers Learn when to use em, rem, vm or % font-size units for Developers How to set up Typography Scale using online tools easily for Developers Requirements Must have good knowledge of Adobe Photoshop (For Designers) Must know HTML and CSS (For Developers) Download and Install Adobe Photoshop Latest version Introduction to Typography 1.2.Intro to typography course 00:05:00 1.3. how typography cousre is laid out 00:02:00 1.4.What are Font Families 00:05:00 1.5.typography-antomy-terms 00:07:00 1.6.Humanist Old and Transitional 00:07:00 1.7.Sans-Serif Script Other Sans 00:06:00 1.8. Line-length in Typography 00:03:00 1.9.Alignments of your text 00:05:00 1.10.Line-height matters 00:07:00 1.11.Letter Spacing kerning 00:05:00 1.12.exercise to apply all we learned 00:11:00 More about Typography 2.1.Different Types of Hyphens & Dashes 00:02:00 2.2. About Quotation Marks 00:03:00 Typography Scales and Grids 3.1.1Expanding Scales-NEW 00:07:00 3.1.Roles Of Typefaces-1 00:05:00 3.2.Typography Scale-1 00:03:00 3.3Type Hierarchy Online Tools 00:05:00 3.4.How Many Levels Of Hierarchy-update 00:03:00 3.5.Vertical Rhythm-updated 00:05:00 3.6.Vertical Rhythm In Photoshop 00:07:00 3.7.exercise Vertical Rhythm-1 00:12:00 3.8.modular Grid 00:11:00 EXERCISES: Modular + Baseline Grid Design Ultimate Exericse 4.1.prepare Modular Grid For Design Exericse 00:11:00 4.2.Modular Design part 1 00:16:00 4.3.Modular design 2nd 00:10:00 4.4.Modular Design Refining the design 00:03:00 4.5.Modulr Design 3rd Layout 00:10:00 How to Select Fonts? 5.1.how Many Fonts 00:05:00 5.2.Moods Voices Of Typefaces- 00:13:00 5.3.colors Efffect On Typo 00:04:00 How to Pair Fonts? 6.1.Font Pairing Intro-Updated 00:04:00 6.2.X-height Matching 00:05:00 6.3.Contrast Matching 00:08:00 6.4.Look For Similar Features 00:10:00 6.5.Avoid Too Similarity 00:05:00 6.6.Pairing Fonts Same Family Designer 00:05:00 6.7.Online Tools Font Pairing 00:06:00 How to get Variation in text for Great Designs 7.1.variation with bold italic 00:04:00 7.2.variation with colors 00:03:00 7.3.Variation with Reverse-colors updated- 00:03:00 7.4.variation with lineheight 00:04:00 EXERCISES: Dribbble LEVEL Designs 8.1. Dribbble Hero Design preperation 00:05:00 8.2.dribbble Hero Design V1 Part 1 00:16:00 8.3.dribbble Hero Design V1 Part 2 00:16:00 8.4. Dribbble Hero Variation Intro 00:04:00 8.5. Dribbble Hero Variation 2 Part 1 00:08:00 8.6. Dribbble Hero Variation 2 Part2 00:06:00 Exercise: Social Media Ad Design with 3 different fonts 9.1.summer Discount Ad DesignPreperations 00:04:00 9.2 Preparing base of design 00:07:00 9.3. Adding Text and styles 00:14:00 9.4.final Adjustments 00:03:00 Nature Health Themed Typography Exercises 10.1.juicy Design Exercise Preperations-1 00:03:00 10.2.making Of Juicy Design-2 00:16:00 10.3.juicy Designs Final-3 00:12:00 Typography for Iphone and Android App Designs (Mobile App Typography) 11.1 Intro IOS point sizing 00:05:00 11.2.IOS Font Specs 00:03:00 11.3.Designing multiple IOS Screens 00:14:00 11.4. Student Question About Resoltutions 00:14:00 11.5.connect Your Iphone With Photoshop 00:05:00 11.6. Android Typography 00:04:00 11.7.android Design Exercise For All Sizes 00:09:00 Typography for Web Developers 12.1.Using Google Fonts 00:04:00 12.2.using Premium Fonts 00:06:00 12.3.Intro to css font sizigin 00:03:00 12.4.what Is Em Font Size 00:08:00 12.5.What is rem font size 00:05:00 12.6.How percentage font size works 00:04:00 12.7.How vw font unit works 00:04:00 Responsive Typography for Developers 13.1.how Vertical Rhythm Works In CSS 00:08:00 13.2.Gridlover Exercise 00:08:00 13.3.custom Typographic Scale Boostrap-3 00:13:00 13.4.dont Use Code From Typescale 00:02:00 New and Latest in Typography 14.1.responsive Typography Intro 00:07:00 14.2.different Ratios And Scales In Responsive Typography 00:10:00 14.3.percentage Value Technique For Responsive Type 00:12:00 15.1 Color Fonts 00:05:00 15.2 variable-fonts101 00:08:00

Be an expert in Adobe Illustrator and give figures to your imagination with the Illustrator CC 2018 MasterClass course. Adobe Illustrator CC is the industry-standard vector graphics software. It is used worldwide by designers of all types who want to create digital graphics, illustrations, and typography for all kinds of media: print, web, interactive, video, and mobile. In this course, you will learn how to use the software for creating digital graphics and other illustrations. The course familiarizes you with the necessary tools and techniques for drawing. You will know about colours, and master the strategies of controlling the colours for the different panel. The different illustrator brushes and how to create your own brush, the methods of vectorizing an image, the concepts of Glyphs, Stylistic Sets, Variable fonts, etc. will be discussed in the course. Upon completion, you will be able to create different graphic styles, logos, characters, infographics, and more. What Will I Learn? Master the Different drawing & illustrations tools & techniques Learn about creating different graphic styles & Art directions in illustrator Learn about colors & how to control them from different illustrator panels Learn to speed up your workflow & speed up Illustrator performance as well Master different illustrator Brushes & create your own brushes Master Typography after learning it's anatomy & theories Know the details of Glyphs, Stylistic Sets, Variable fonts Know the Latest design trends & Art directions through this creative illustrator journey Design with images & learn how to vectorize & enhance them Learn the sneaky & tricky settings & options of illustrator to use it like a third hand Learn How to export different formats and prepare your Artwork for printing or screen use Designing Confidently with illustrator after Practicing on downloadable illustrator exercises & videos you will be able to use the drawing knowledge to draw logos, characters, infographics..etc Requirements Adobe illustrator ( recent version is preferable ) No Previous experience needed Who is the target audience? Want to Master Adobe illustrator from scratch in Artistic & Creative way Have already some illustrator knowledge & want to Advance your experience interested in Design or Art Want to do your own business designs Interested in creating illustrations & vector arts to express creativity Introduction to Course 1 Illustrator Course Outline FREE 00:02:00 2 The Power of Adobe illustrator 00:01:00 3 Achieve the best learning experience 00:02:00 Illustrator Fundamentals & Basics 4 Illustrator Documents 00:04:00 Ilustrator workspaces & Properties Panel 00:13:00 6 Artboards 00:13:00 7 Illustrator Navigation & zooming 00:09:00 8 Illustrator Prefrences & Settings 00:12:00 9 Illustrator Basic geometric shapes 00:16:00 10 Illustrator Transformation & Rotation (resized) 00:12:00 11 Illustrator Pathfinder & shape builder tool 00:11:00 12 Illustrator Selection tools & methods 00:09:00 13 grouping elements in illustrator 00:06:00 14 illustrator Layers & Arranging elements 00:08:00 15 Illustrator Align & distribute panel 00:04:00 16 Illustrator Gudies, Grids & Rulers 00:11:00 17 Excercise (layers, selection, pathfinder, guides, coloring, Artboards) 00:17:00 Colors, Appearance & Graphic Styles in Illustrator 18 Illsutrator Stroke Panel 00:09:00 19 Illsutrator color panels ( color, swatches, themes, guide) 00:19:00 20 Illustrator Gradiant colors panel 00:13:00 21 Illustrator Appearane & Graphic style panels 00:09:00 22 Illustrator effects 00:14:00 23 Excercise (Appearance, Graphic Style, Gradients, strokes) 00:09:00 Drawing Tools & Techniques 24 Illustrator pencil tool 00:07:00 25 Illustrator Brush tool 00:03:00 26 Drawing modes & blob brush tool 00:17:00 27 Illustrator Pen Tools 00:14:00 28 Illustrator curvature tool 00:05:00 29 Pen Tools & curvature tool exercise 00:18:00 30 Illustrator drawing modifying tools 00:14:00 31 illustrator Transform & Liquify tools 00:10:00 32 illustrator puppet warp tool 00:04:00 33 illustrator envlope distort 00:07:00 34 Drawing Symmetric Shapes 00:09:00 35 Drawing Concentric Symmetrical design 00:11:00 36 Illustrator Clipping Masks 00:11:00 37 Illustrator Opacity Masks 00:08:00 38 illustrator live paint bucket tool 00:09:00 39 Recolor Artwork 00:09:00 40 Exercise Complex Drawing 00:09:00 41 Illustrator Complex Drawing techniques explained 00:15:00 Illustrator Brushes 42 Illustrator Art Brushes 00:14:00 43Illustrator Scatter Brush 00:10:00 44 illustrator Bristle Brush 00:07:00 45 Illustrator Calligraphic brush 00:10:00 46 Illustrator Pattern brush 00:08:00 47 Illustrator Images brushes 00:09:00 48 Exercise (Brushes) 00:03:00 Design With images in illustrator 49 handling images in illustrator 00:16:00 50 images modifications before tracing 00:07:00 51 Tracing images in illustrator 00:13:00 52 Enhancing traced Vectors & coloring hints 00:07:00 53 Exercise (Images) 00:03:00 Typography in Illustrator 54 Illustrator Typography Anatomy & Character control 00:15:00 55 illustrator Paragraphes control 00:12:00 56 Illustrator Chracter & paragraph styles panels 00:11:00 57 Illustrator Fonts (Filtering, Variable, glyphs, stylistic sets, open type panel, svg) - Copy 00:16:00 58 illustrator Touch type tool 00:02:00 59 Illustrator type on a path tools 00:07:00 60 Clipping Typography Masks 00:04:00 61 Illustrator Typography Art directions & trending visual effects 00:15:00 62 illustrator type envlope distort 00:04:00 63 illustrator text wrap- 00:02:00 64 Exercise (Typography Composition) 00:03:00 Illustrator Advanced Techniques & Tricks 65 Illustrator blend tool 00:10:00 66 illustrator perspective drawing 00:12:00 67 Illustrator Symbols- 00:12:00 68 Creating Patterns in Illustrator 00:09:00 69 illustrator Graphs 00:15:00 70 illustrator gradiant mesh 00:08:00 Exporting & Finalizing Artwork in illustrator 71 exporting illustrator files & save for web 00:07:00 72 Preparing & exporting illustrator file for printing 00:07:00 73 Illustrator Asset Export panel 00:02:00 74 Creative cloud & libraries 00:07:00 75 Illustrator export for screens, save for web & Archiving files 00:09:00 Course Certification

Do you use video as a tool to promote your charity, business, organisation or campaigns? And if you don’t, do you feel as if you ought to? Videos account for more than 80% of all consumer internet traffic. So the pressure to use video as a marketing and PR tool has increased enormously. But the cost can be prohibitive. Using a video production company, such as ours, might be ideal, but for many it is out of reach – particularly if, like many of our clients, you’re a charity. However, there is an alternative, which more and more organisations are choosing, especially those which need to produce regular digital content. That is to produce the video yourself. Nowadays, you do not even need to invest in a video camera. All you need is your smart phone, some simple equipment you can buy on Amazon for as little as £80, plus your laptop or PC. This is why we have developed a new smartphone video training course, Smart Video. Our smartphone video training course covers: Equipment – including setting up your phone, microphones, tripods and editing programmes Planning your video Techniques to give your films broadcast-quality polish Getting the perfect shot – including shot sizes, positioning the camera, framing, lighting, sound, sequences and backgrounds Filming interviews An introduction to editing Producing videos for social media Bespoke training The course can be tailored to the type of videos you need to make. If most of your videos will be interviews, we’ll focus on presenting your interviewee in the best possible light – literally. If, on the other hand, you need to film buildings, events or products, we’ll tailor the course accordingly. If your video needs a script, we’ll give you tips and techniques on how to “write to pictures”, so your messages comes across well. And on all our courses, we’ll give you a guide to the best equipment and apps to use to enhance your filming and editing. The smartphone video course will be led by Paul Curran who has many years experience producing, filming and editing films and videos, for the BBC and corporate clients.

Are you already established in a career in Facilities Management? Are you ready to advance to the next level in your career and gain a professional Facilities Management qualification? This short course offers the opportunity to complete smaller blocks of learning, designed to motivate you to go further. On successful completion of these qualifications, recognition by employers enables learners to progress into or within employment and/or continue their study in Facilities Management or in more specialised areas.

Business Marketing Strategy Training Course Overview Are you looking to begin your business marketing strategy career or want to develop more advanced skills in business marketing strategy? Then this business marketing strategy online training course will set you up with a solid foundation to become a confident business manager and help you to develop your expertise in business marketing strategy. This business marketing strategy online training course is accredited by the CPD UK & IPHM. CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Whether you are self-taught and you want to fill in the gaps for better efficiency and productivity, this business marketing strategy online training course will set you up with a solid foundation to become a confident business manager and develop more advanced skills. Gain the essential skills and knowledge you need to propel your career forward as a business manager. The business marketing strategy online training course will set you up with the appropriate skills and experience needed for the job and is ideal for both beginners and those currently working as a business manager. This comprehensive business marketing strategy online training course is the perfect way to kickstart your career in the field of business marketing strategy. This business marketing strategy online training course will give you a competitive advantage in your career, making you stand out from all other applicants and employees. If you're interested in working as a business manager or want to learn more skills on business marketing strategy but unsure of where to start, then this business marketing strategy online training course will set you up with a solid foundation to become a confident business manager and develop more advanced skills. As one of the leading course providers and most renowned e-learning specialists online, we're dedicated to giving you the best educational experience possible. This business marketing strategy online training course is crafted by industry expert, to enable you to learn quickly and efficiently, and at your own pace and convenience. Who should take this course? This comprehensive business marketing strategy online training course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of business marketing strategy. Entry Requirement There are no academic entry requirements for this business marketing strategy online training course, and it is open to students of all academic backgrounds. As long as you are aged seventeen or over and have a basic grasp of English, numeracy and ICT, you will be eligible to enrol. Career path This business marketing strategy online training course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your new skills to your CV, enhance your career and become more competitive in your chosen industry. Course Curriculum Introduction Marketing Plan Objectives Explained Marketing Plan Objectives Aligning Your Marketing Objectives Guidelines for Creating Marketing Objectives Types of Objectives Introduction to Marketing Programs Marketing Programs Explained Marketing Programs What Types of Marketing Programs Are Best for Your Business Your Website SEO Advertising Online Print Advertising Press Relations Social Media Content Marketing Trade Shows Retention Marketing Additional Marketing Programs Introduction to Thought Leadership Thought Leadership Explained Be a Thought Leader Stand Out with Thought Leadership Why Thought Leadership Matters Thought Leadership Programs Workshop Workshop Create Your Thought Leadership Strategy Introduction to Creating a Marketing Plan Strategic Marketing Plan Explained Build a Strategic Marketing Plan Choosing a Marketing Program Case Study Product and Services Businesses Evaluate Your Marketing Mix Objectives, Tactics, and Assumptions About Your Marketing Program Common Mistakes Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.     Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

From this course, you will gain a solid understanding of online digital marketing where you will learn social media strategies, SEO and many more. You will also learn how to craft compelling campaigns, analyse data for insights and engage your target audience effectively. This Course At A Glance Accredited by CPD UK Endorsed by Quality Licence Scheme Get an introduction to the types of e-commerce stores. Understand B2B, B2C, C2B, B2G and B2A e-commerce. Recognise the types of e-commerce business models. Know about wholesaling, warehousing, private labelling and manufacturing. Understand white labelling, subscription and drop shipping. Recognise what you can sell in an e-commerce store. Learn to identify or create products that solve a problem. Learn to hop on trends early. Understand how to find products with branding potential. Recognise the digital marketing strategies to market an e-commerce business. Learn the tips to increase e-commerce online sales. Know how to boost product visualization. Learn to turn likes into sales with the shopping on Instagram. Know how to incorporate affiliate marketing into your e-commerce business. Online Digital Marketing Course Overview This online digital marketing course is designed for those who are willing to master digital marketing skills and become confident digital marketers. This popular online course will also introduce the types of e-commerce business models and help you use digital marketing in B2B, B2C, C2B, B2G and B2A e-commerce. This comprehensive online course will also help you get insight into wholesaling, warehousing, private labelling and manufacturing. You will also get to learn to find products other people are passionate about, automated chatbots, boost product visualisation, use targeting tactics and much more. By the end of the course, you will have deep knowledge of different strategies for digital marketing and learn to increase traffic and run an efficient marketing campaign for a brand or website. Who should take this course? This comprehensive online digital marketing course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of digital marketing. Entry Requirement There are no academic entry requirements for this online digital marketing course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This online digital marketing course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Course Curriculum Introduction Introduction Types of E-Commerce Stores B2B: Business to Business Ecommerce B2c: Business to Consumer Ecommerce C2C Ecommerce C2B: Consumer to Business Ecommerce B2G (also called B2A) Government / Public Administration Types of E-Commerce Business Models Drop Shipping Wholesaling and Warehousing Private Labeling and Manufacturing White Labeling Subscription What You Can Sell in an E-Commerce Store Identify or Create Products That Solve a Problem Find Products You and Other People are Passionate About Find Products with Branding Potential Hop on Trends Early Find Products that Fulfill Guilty Pleasures Digital Marketing Strategies to Market an E-Commerce Business Boost Product Visualization Add Video Automate with Chatbots Reduce Cart Abandonment Use Retargeting Tactics Tips to Increase E-Commerce Online Sales Reach in-market Shoppers with Google Shopping Ads Remarket to Them with Display Ads Turn Likes into Sales with Shopping on Instagram Instill Trust with Customer Reviews Up Your Cross-Selling Game with Pop-Ups Incorporating Affiliate Marketing into Your E-Commerce Business Determine if an Affiliate Program is Right for You Find Publishers to Partner With Review and Approve Publishers Conduct Ongoing Review Win New Customers with Referral Marketing (Affiliate Marketing) Review Assessment Assessment - Online Digital Marketing Course Recognised Accreditation CPD Certification Service This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field. Quality Licence Scheme Endorsed The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees.     Certificate of Achievement Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35.   FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

Quality Guarantee: Promising training excellence, satisfaction gurantee Accredited by CPD UK & Quality License Scheme Tutor Support Unlimited support via email, till you complete the course Recognised Certification: Accepted by thousands of professional bodies Start Anytime With 1 year access to the course materials Online Learning Learn from anywhere, whenever you want In this course, you will learn the tactics to drive targeted traffic, optimise conversions and boost sales in the world of online retail. From SEO to Email marketing and social media strategies you will master the skills of promoting your E-commerce store effectively. This course at a glance Accredited by CPD UK Endorsed by Quality Licence Scheme Learn the concepts of email marketing, e-commerce and digital marketing Understand the rules for email marketing Recognise types of email marketing campaigns you should already be using Get acquainted with the 10 email marketing terms every marketer should know Learn the tips for building responsive email marketing lists Know the importance of lead capture pages in email marketing Learn to acquire leads from Facebook Discover the importance of a sales funnel in email marketing Recognise the 10 ways to make people actually read your emails and much more Why Digital Marketing Course right for you? This online digital marketing e-commerce store course will provide you with a comprehensive understanding of e-commerce and digital marketing and how digital marketing can be beneficial for e-commerce stores. You will also learn the concept of email marketing and various other marketing strategies to elevate the marketing campaign of the e-commerce store. This extensive online digital marketing e-commerce store course will also help you recognise the importance of list cleaning and segmentation tags. You will also understand how to get leads from Facebook and some great email marketing campaigns. By the end of the course, you will acquire the understanding and knowledge required to run a successful email campaign for an e-commerce store. You will also develop the necessary skills to become a successful email marketer. Digital Marketing Course Details Accredited by CPD certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Many organisations look for employees with CPD requirements, which means, that by doing this course, you would be a potential candidate in your respective field.   The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Course Curriculum Introduction Review of Course Introduction The Concepts of Email Marketing Rules of Email Marketing Types of Email Marketing Campaigns You Should Already be Using 10 Email Marketing Terms Every Marketer Should Know The Importance of List Cleaning and Segmentation Tags Tips for Building Responsive Email Marketing Lists Using Capture Pages and Funnels for Leads The Importance of Lead Capture Pages in Email Marketing The Importance of a Sales Funnel in Email Marketing Getting Leads from Facebook Types of Landing Pages and How to Use Them Types Of Online Sales Funnels That Work Really Well Creating Email Lists What Makes an Email List Valuable? What is a Double Opt-in Email List and Why is It Important? How eBooks Help Generate Leads and Fill Sales Pipelines How to Generate More Leads with Your Video Marketing Easy Ideas for Lead-Generating Content Marketing to Build Your Lists Email Copywriting Email Copy-writing Tips to Write Engaging Content Subscribers Want to Read 10 Ways to Make People Actually Read Your Emails 9 Ways to Make Your Emails More Engaging 6 Psychological Triggers to Turn Email Marketing Prospects into Loyal Customers 17 Tips for Writing Email Marketing Copy that Converts Email Deliverability 7 Best Practices for Email Deliverability How to Improve Your Email Deliverability (Step-by-Step) Blueprints for Email Copywriting 7 Ways to Improve Your Email Deliverability How to Test Your Email Deliverability? A Step-by-Step Guide Email Automation What is Email Automation & How Can Your Business Use it? What is an Email Marketing Autoresponder? 16 Awesome Email Marketing Campaigns & How to Run Your Own 9 Simple (But Powerful) Automated Email Sequences For Service Businesses Using Tags to Gaining Useful Insights From Email Segmentation Using Tags to Gaining Useful Insights From Email Segmentation Who should take this course? This comprehensive digital marketing - e-commerce store course is suitable for anyone looking to improve their job prospects or aspiring to accelerate their career in this sector and want to gain in-depth knowledge of email marketing. Entry Requirements There are no academic entry requirements for this digital marketing - e-commerce store course, and it is open to students of all academic backgrounds. However, you are required to have a laptop/desktop/tablet or smartphone and a good internet connection. Assessment Method This digital marketing e-commerce store course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Certification Endorsed Certificate from Quality Licence Scheme After successfully passing the MCQ exam you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. It will give you a competitive advantage in your career, making you stand out from all other applicants and employees. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £65. Certificate of Achievement from Lead Academy After successfully passing the MCQ exam you will be eligible to order your certificate of achievement as proof of your new skill. The certificate of achievement is an official credential that confirms that you successfully finished a course with Lead Academy. Certificate can be obtained in PDF version at a cost of £12, and there is an additional fee to obtain a printed copy certificate which is £35. FAQs Is CPD a recognised qualification in the UK? CPD is globally recognised by employers, professional organisations and academic intuitions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. CPD-certified certificates are accepted by thousands of professional bodies and government regulators here in the UK and around the world. Are QLS courses recognised? Although QLS courses are not subject to Ofqual regulation, they must adhere to an extremely high level that is set and regulated independently across the globe. A course that has been approved by the Quality Licence Scheme simply indicates that it has been examined and evaluated in terms of quality and fulfils the predetermined quality standards. When will I receive my certificate? For CPD accredited PDF certificate it will take 24 hours, however for the hardcopy CPD certificate takes 5-7 business days and for the Quality License Scheme certificate it will take 7-9 business days. Can I pay by invoice? Yes, you can pay via Invoice or Purchase Order, please contact us at info@lead-academy.org for invoice payment. Can I pay via instalment? Yes, you can pay via instalments at checkout. How to take online classes from home? Our platform provides easy and comfortable access for all learners; all you need is a stable internet connection and a device such as a laptop, desktop PC, tablet, or mobile phone. The learning site is accessible 24/7, allowing you to take the course at your own pace while relaxing in the privacy of your home or workplace. Does age matter in online learning? No, there is no age limit for online learning. Online learning is accessible to people of all ages and requires no age-specific criteria to pursue a course of interest. As opposed to degrees pursued at university, online courses are designed to break the barriers of age limitation that aim to limit the learner's ability to learn new things, diversify their skills, and expand their horizons. When I will get the login details for my course? After successfully purchasing the course, you will receive an email within 24 hours with the login details of your course. Kindly check your inbox, junk or spam folder, or you can contact our client success team via info@lead-academy.org

This course is designed to explore creative potential and hone artistic skills using ChatGPT. It covers how to use ChatGPT, generate ideas, research for a novel, create comics, and use other AI tools. Additionally, the course introduces ChatGPT for storytelling by providing prompts and refining its output to generate story ideas and characters.

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