Is Traditional Marketing still effective? Or are we shifting to Marketing by using the latest technology? One of the most effective and used marketing stategies today is Email Marketing. In this Diploma Course, you will be able to learn more about effective Email Marketing. Description: In this modern age, people are using their email more than their phone in the marketing. As marketing is to target everyone globally, it means that the coverage of the marketing is wider. Mastering the Art of Marketing is not impossible to learn. Being profitable through email marketing will be very beneficial in terms of convenience if you know how to use it efficiently. In the sales industry, you need to learn more as communicating with your customers effectively is your key to success and greater sales. If you are having difficulties to communicate with your customers or having difficulties in grabbing the attention of your subscribers, then this course will surely help you with that! This course will also help you get your subscribers ask for more which will ultimately increase your sales. Who is the course for? Employees of the business industry and other businessmen who want to learn how to communicate effectively with their customers and potential clients through email. People who have an interest in marketing through email and how to effectively communicate with their email list. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: This Email Marketing Course will be very beneficial and helpful, especially to the following careers: Marketing and Promotions Executives/Specialists Marketing Managers Sales Managers Sales and Promotions Specialists Top Executives And Much More! Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Email Marketing Campaign Getting to Know E-mail Marketing 00:30:00 Setting Up Your Audience 00:30:00 The Tools 00:30:00 Designing Your Campaign Strategy 00:30:00 Crafting Messages for Each Campaign 01:00:00 Good Habits Get Optimal Results 00:30:00 What to Write 00:30:00 Subject Lines and Action Calls 00:30:00 If It Doesn't Get Measured, It Can't Be Counted 00:30:00 Test Driving 00:05:00 Email Marketing Secrets Introduction 01:00:00 4 Crucial Things You Need To Do To Build your List 01:00:00 Ways To Get Your Opt In Subscribers To Trust You Quickly 01:00:00 Tips To Build A List Of Eager Subscribers 01:00:00 Easy Ways To Grab Your Reader's Attention In Your Subject 01:00:00 Effective Techniques To Get Your Subscribers Begging For More 01:00:00 Can You Really Use Articles To Build Your List? 01:00:00 Things To Consider When Publishing A Newsletter 01:00:00 The 3 Things To Avoid When Emailing Your List 01:00:00 Mock Exam Mock Exam- Diploma in Email Marketing 00:20:00 Final Exam Final Exam- Diploma in Email Marketing 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
This course provides an in-depth exploration of digital marketing's evolution, illuminating the significance of performance marketing in today's competitive landscape. Participants will gain insights into key metrics and KPIs crucial for optimizing marketing efforts and driving tangible outcomes. After the successful completion of the course, you will be able to learn about the following:⦠Overview of digital marketing and its evolution.⦠Understanding performance marketing and its importance.⦠Key performance marketing metrics and KPIs. Dive into the world of performance marketing, unraveling the intricacies of targeted advertising, conversion tracking, and campaign optimization. Learn to harness data-driven insights to maximize ROI and elevate brand performance across digital platforms. Introduction to Performance Marketing equips learners with essential tools and techniques to navigate the dynamic realm of digital marketing. Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Performance Marketing Self-paced pre-recorded learning content on this topic. Introduction to Performance Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience, Performance Marketing Analyst Digital Advertising Specialist Conversion Rate Optimization Manager Marketing Data Scientist Campaign Performance Strategist Digital Marketing Metrics Manager ROI Optimization Consultant Performance Marketing Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Description: Internet marketing is the process of advertising or promoting brand, products, or services online. It has been a prevalent marketing strategy since it is the easiest way to reach out to people worldwide. Learning how to do internet marketing will help to introduce your business to the public. If you want to know how to market effectively, then this is your chance to learn through this course. Learning through this is more efficient since we provide you everything you need about internet marketing so register now and start learning. Who is the course for? Employees of the business industry and other businessmen who want to learn how to advertise effectively with their customers and potential clients through internet marketing People who have an interest in internet marketing and how they can be effective marketers Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24. PDF certificate's turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Advanced Diploma in Internet Marketing Course will be very beneficial and helpful, especially to: Businessmen Entrepreneur Marketing and Promotions Specialist Marketing Manager Sales Manager Sales and Promotions Specialist. Internet Marketing Basics What is Internet Marketing? 00:15:00 Creating an Internet Marketing Plan 00:15:00 Extending Your Influence 00:15:00 E-mail Marketing 00:15:00 Search Engine Optimization (SEO) 01:00:00 Advertising Online 00:15:00 Internet Marketing What Does Internet Marketing Really Mean and Who Can Do It? 00:30:00 Concepts of Web Traffic - Why Internet Marketing Cannot Do without It 00:30:00 Monetizing the Traffic 01:00:00 Concepts of E Commerce You Will Need 00:30:00 Blogging for Building Internet Marketing Traffic 01:00:00 Article Submissions to Bring in Internet Marketing Traffic 00:30:00 Internet Marketing and Social Networking 00:30:00 Making Your Internet Marketing Venture a Full-Fledged Home Business 00:30:00 Pros and Cons of Internet Marketing 00:30:00 Conclusion 00:15:00 Fundamentals of Internet Marketing Module One - Getting Started 01:30:00 Module Two - SWOT Analysis in Marketing 00:30:00 Module Three - Marketing Research 01:00:00 Module Four - Real Time Marketing 01:00:00 Module Five - Brand Management 01:00:00 Module Six - Social Media (I) 00:30:00 Module Seven - Social Media (II) 01:00:00 Module Eight - SEO Basics 01:00:00 Module Nine - Website Characteristics 01:00:00 Module Ten - Capturing Leads 01:00:00 Module Eleven - Campaign Characteristics 01:00:00 Module Twelve - Wrapping Up 00:30:00 Internet Marketing Fundamentals Course- Activities 00:00:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a Content Calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Instagram Marketing What is Instagram? 00:15:00 Instagram for Business 00:15:00 Instagram & Community 00:15:00 Internet Marketing Magnetism Alter Your Focal Point 01:00:00 Trust In Individuals 01:00:00 Celebrate Living 00:15:00 Jest At Yourself 00:30:00 Wrapping Up 00:30:00 Mock Exam Mock Exam - Advanced Diploma in Internet Marketing 00:20:00 Final Exam Final Exam - Advanced Diploma in Internet Marketing 00:20:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Presenting your research through the media is an effective and efficient way to communicate with large audiences. This Media Training Course provides an ideal introduction to the media and how to use it to promote your science. You will receive an insight into how the media works, what journalists want from you and the benefits to academics from engaging with the media. You will be provided with the opportunity to practise managing the thrills and challenges of a live radio interview without worrying about it being broadcast and will also develop your skill at writing for a general audience. You will also learn reputation management & how to deal with negative social media, how to create a social media policy & risk management, the key features to create a successful social media strategy, executing & measuring your social media strategy, etc.. What Will I Learn? Look your best on video and TV Come across as comfortable, confident and relaxed on camera Shape media messages Speak in sound bites Requirements An interest in media training A desire to look good on camera, shape media messages, answer questions effectively and speak in sound bites Media Training Course Welcome to Media Training Online Course with TJ Walker 00:06:00 How to Look Your Best on TV and Video 00:08:00 Answering Reporters' Questions on Your Terms 00:09:00 Creating Winning Media Messages 00:06:00 Package Your Message with Sizzling Sound Bites 00:09:00 Practice Your Interview on Video Until You Love what You See 00:05:00 Conclusion - How to Build Your Media Skills Permanently 00:03:00 Course Certification
Advertise your product better and improve its Marketing draw Do you feel your product is of genuine quality but isn't getting the sales it deserves? That's because advertising and marketing of the product is falling short. But you don't need to worry as this course will solve your problem. People who work in Advertising are in charge of creating marketing communication that persuades an audience to buy a product or service. These people may create advertisements for the company that employs them, prepare advertisements for a company's customers, or both. Advertising includes the people who create the advertisements as well as those who execute the design, creating the graphic, dialogue, or text for the concept the creative staff develops. A modern marketing team is built from a variety of roles from marketing managers and directors, through technical officers, analysts and more. The scope of these teams can range from market analysis and product promotion to pricing, distribution planning. There is plenty to learn in the world of advertising and marketing. And with this course it will guide you and improve your advertising and marketing ability and most of all boost your sales. Course Highlights Advertising and Marketing Diploma is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Advertising and Marketing Diploma into 83 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 1 day, 20 hours hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Advertising and Marketing Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Advertising and Marketing Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Advertising and Marketing Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Marketing Basics Module One - Getting Started FREE 00:30:00 Module Two - What is Marketing FREE 00:30:00 Module Three - Common Marketing Types (I) 00:30:00 Module Four - Common Marketing Types (II) 00:30:00 Module Five - The Marketing Mix 00:30:00 Module Six - Communicating the Right Way 01:00:00 Module Seven - Customer Communications 00:30:00 Module Eight - Marketing Goals 00:30:00 Module Nine - The Marketing Funnel 01:00:00 Module Ten - Marketing Mistakes (I) 01:00:00 Module Eleven - Marketing Mistakes (II) 01:00:00 Module Twelve - Wrapping Up 00:30:00 Advanced Marketing Diploma- Activities 00:00:00 Mastering Digital Marketing Introduction to Internet Marketing and Reputation Management FREE 00:30:00 How to Optimize Your Site for Every Stage of the Buy Cycle FREE 00:30:00 Build Impression on Your Site 00:30:00 Types of Link Building 01:00:00 Importance of Landing Pages 00:30:00 Difference Between Internet Marketing and Online Customer Service 01:00:00 Concept Of Affiliate Programs 01:30:00 About Of Google Analytics 01:00:00 Online Press Releases 00:15:00 How to Get Traffic from Twitter 00:30:00 Importance of Testing E-Mail Messages 00:15:00 What is Viral Marketing 01:00:00 What is EMail Marketing 00:30:00 Difference Between Images and Video 00:15:00 How to Internet Marketing on Facebook 02:00:00 What is Search Engine Optimization(SEO)? 00:30:00 Understanding Search Results 00:15:00 How to Attract Customer on Your Product? 00:15:00 Time Makes Money 00:30:00 How to Test a Landing Page 00:30:00 Best Web Writing 01:00:00 Ways to Use of Humor in You Internet Marketing 00:15:00 Coupon Codes 00:15:00 When to Pull the Plug 00:15:00 Internet Advertising Techniques INTRODUCTION: WHAT IS AFFILIATE MARKETING? 01:00:00 WHY AFFILIATE MARKETING IS AWESOME 00:30:00 FINDING A PROFITABLE NICHE 00:30:00 CHOOSING AN AFFILIATE PRODUCT 00:30:00 THE ADVANTAGES OF CLICK BANK 00:30:00 ANALYZING THE CLICK BANK MARKETPLACE 00:30:00 CREATING YOUR HOP LINK 00:30:00 CREATING A FREE BLOG 00:30:00 PERFORMING EFFECTIVE KEYWORD RESEARCH 00:30:00 CREATING AN OPTIMIZED POST 01:00:00 POSTING TO YOUR BLOG 00:30:00 PROMOTING YOUR BLOG: AN OVERVIEW 00:30:00 PROMOTION: ARTICLE MARKETING 00:30:00 PROMOTION: SOCIAL BOOKMARKING 00:30:00 PROMOTION: BLOG COMMENTING 00:30:00 ADDITIONAL PROMOTION TIPS 00:30:00 CREATING YOUR OWN WEBSITE 00:30:00 Email Marketing Introduction to Email Marketing 00:30:00 Using Email Marketing Software 00:30:00 Building Email Lists by Quantity 00:30:00 Building Email Lists by Quality 00:30:00 Crafting an Email 01:00:00 Analyzing and Tracking Your Email Marketing Strategy 00:30:00 Facebook Marketing Basics Introduction to Facebook 00:15:00 Why You Should Care 00:15:00 Setting up a Facebook Page 00:30:00 How to Get More Likes for Your Facebook Page 00:30:00 Facebook Advertising 00:30:00 How Much Does Facebook Advertising Cost? 00:30:00 Marketing on Facebook 01:00:00 Create a content calendar 00:15:00 Understanding Edge Rank & the Art of Engagement 00:15:00 Twitter Marketing TWITTER FOR BUSINESS 00:15:00 TOP TWITTER TIPS 00:15:00 TWITTER IS 00:15:00 BUSINESS TERMS 00:15:00 WHY USE TWITTER FOR MARKETING 00:15:00 TWITTER MARKETING BASICS 01:00:00 TWITTER METRICS 00:30:00 YOUR BIO 00:15:00 WHEN TO TWEET 00:15:00 BUILDING YOUR COMMUNITY 00:15:00 GENERATING LEADS 00:15:00 REAL-TIME TWITTER MARKETING 00:15:00 ENGAGEMENT 00:15:00 TWETIQUETTE (TWEETING ETIQUETTE) 00:15:00 Mock Exam Final Exam
Do you want to draw the attention of people on your products or work to subscribe or unsubscribe from email marketing lists through sign-up forms? Do you want to learn the special methods of collecting and managing all of your contacts in one place through MailChimp? If so, look at our lucid Mailchimp Mastery course. It will guide you further in your quest. The course will teach you how to create and customize a MailChimp account. It also instructs you how to start using MailChimp to create ad campaigning and share email for sound management practices, exquisite design campaign, and strong data analysis. It teaches you how to create a MailChimp account and enable pop-ups, cookies, and Javascript in it. the course also assists you how to review your advertising reports along with other advanced features of MailChimp. What you'll learn You will know how to use MailChimp You will know how to send a broadcast email You will know how to setup an autoresponder You will know how to add people to your email list You will know how to make money from your email list You will know how to communicate with your audience and increase conversions You will know how to 2X your business with the power of the SOAP + SEINFELD Email Sequence Requirements You should have a subscription for MailChimp or are going to get one MailChimp Introduction FREE 00:01:00 Register for MailChimp 00:05:00 MailChimp Landing Page Builder 00:06:00 Creating a New List & Adding The Optin Code to New Pages 00:10:00 PopUp Optin Code 00:04:00 Campaign Paid Ads 00:05:00 Sending Your First Broadcast Email 00:04:00 Templates 00:03:00 List & Import Settings 00:11:00 List Settings II 00:07:00 MailChimp Reports 00:02:00 Setting Up Your Autoresponder 00:04:00 Email Marketing Why Email Everyday 00:03:00 Soap Opera Sequence 00:13:00 Seinfeld Email Sequence 00:11:00 My Squeeze Page Example 00:05:00 Squeeze Page Secrets 00:12:00 Course Certification
In business contexts, terms like buzz creation, media leverage, network marketing and word of mouth advertising are all known as viral marketing when used on the internet. Using viral marketing strategies, one can expect to boost their business as it spreads like wildfire. If you are interested in learning the working mechanics of this form of marketing, then this Viral Marketing Diploma course can help you. This diploma level course helps you understand what viral marketing is and the different elements of viral marketing. You will also be able to review a case study on viral marketing used in real world scenarios. Furthermore you will discover the advantages of using viral marketing and what might happen to this concept in the future. Overall this course would prove useful for people looking to spread their presence on the internet. Doing so will in turn improve their business and profits. Getting this course now would be a good idea in that case, as it will help you to secure your businesses financial future. Course Highlights Viral Marketing Diploma is an award winning and the best selling course that has been given the CPD Certification & IAO accreditation. It is the most suitable course anyone looking to work in this or relevant sector. It is considered one of the perfect courses in the UK that can help students/learners to get familiar with the topic and gain necessary skills to perform well in this field. We have packed Viral Marketing Diploma into 9 modules for teaching you everything you need to become successful in this profession. To provide you ease of access, this course is designed for both part-time and full-time students. You can become accredited in just 4 hours and it is also possible to study at your own pace. We have experienced tutors who will help you throughout the comprehensive syllabus of this course and answer all your queries through email. For further clarification, you will be able to recognize your qualification by checking the validity from our dedicated website. Why You Should Choose Viral Marketing Diploma Lifetime access to the course No hidden fees or exam charges CPD Accredited certification on successful completion Full Tutor support on weekdays (Monday - Friday) Efficient exam system, assessment and instant results Download Printable PDF certificate immediately after completion Obtain the original print copy of your certificate, dispatch the next working day for as little as £9. Improve your chance of gaining professional skills and better earning potential. Who is this Course for? Viral Marketing Diploma is CPD certified and IAO accredited. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic backgrounds. Requirements Our Viral Marketing Diploma is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path You will be ready to enter the relevant job market after completing this course. You will be able to gain necessary knowledge and skills required to succeed in this sector. All our Diplomas' are CPD and IAO accredited so you will be able to stand out in the crowd by adding our qualifications to your CV and Resume. Viral Marketing INTRODUCTION 00:15:00 ELEMENTS OF VIRAL MARKETING 00:30:00 VIRAL MARKETING CASE STUDY: HOTMAIL 00:30:00 FORMS OF VIRAL ADVERTISING 00:30:00 ADVANTAGES OF VIRAL MARKETING 00:30:00 THE FUTURE OF VIRAL MARKETING 01:00:00 Concepts and Benefits of Viral Marketing The Concept Behind Viral Marketing 00:15:00 The Marketing Mix 00:15:00 Getting it Right 00:15:00 Mock Exam Final Exam
Description: A lot of people think that Storytelling is just for preschool. Storytelling is about so much more than sharing your favorite fairy tale stories with your children at bedtime. It is a big part of our culture and what makes us human. We grew up with stories and they are the ideal medium to help us remember important pieces of information. It is a way we capture and remember human experiences and how we have retold them for centuries. Storytelling is used in business where we connect our product to our audience by storytelling. Stories help people to see how a product fits into their life. For example, weight loss products motivate a lot of people to buy the product just by listening to the story of a person how he lost weight. If you want to be a perfect storyteller marketer then this is perfect for you. It will teach you the important strategies, Do's and Don't while telling a marketing story. Who is the course for? This course is for any businessmen who are desperate to sell their product. For any new businessman who wants to get attention from its audience. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: This course is a useful qualification to possess, and would be beneficial for the following careers: Branding a new product Starting a business Getting famous Teaching others how to tell marketing stories. Introduction 00:15:00 What is Storytelling in Business? 00:30:00 The Power of Storytelling 00:30:00 Storytelling Examples 00:30:00 Conclusion 00:15:00 Mock Exam Mock Exam- Marketing Strategy: Storytelling 00:20:00 Final Exam Final Exam- Marketing Strategy: Storytelling 00:20:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Description Do you have any product, message, or service to announce to the world? Do you want to learn all the effective methods of media training? If so, take a look at our Complete Media Training Masterclass course. It will assist you to become better at facing media providing you with all the strategies of media training in your quest. Precise contents of this course teach you to become, confident, relaxed and feel comfortable in front of media. It guides you how to make a clear, logical, and strong message, answer reporters' questions in sound bites, and put forward the exact information during the situation. The purpose of the course is to reshape your ideas, answers, and quotes to establish your images and personality in front of media. Assessment and Certification: This course does not involve any assessment. Students can order their course completion Certificate at an additional cost of £39 for hard copy and in PDF format at £24. Who is this Course for? Complete Media Training Masterclass is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Complete Media Training Masterclass is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Media Training Master Class Welcome to Media Training Online Course 00:06:00 How to Look Your Best on TV and Video 00:08:00 Answering Reporters' Questions on Your Terms 00:09:00 Creating Winning Media Messages 00:06:00 Package Your Message with Sizzling Sound Bites 00:09:00 Practice Your Interview on Video Until You Love what You See 00:05:00 Conclusion - How to Build Your Media Skills Permanently 00:03:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Dive into the dynamic fields of marketing, advertising, and public relations with a course designed to equip you with essential knowledge and strategic insight. This programme explores the foundational principles of marketing, from understanding market segmentation and consumer behaviour to mastering pricing and branding strategies. Alongside these core topics, you’ll gain a thorough understanding of integrated marketing communications and the evolving digital landscape, ensuring you grasp how modern marketing channels operate effectively. The public relations segment offers a deep dive into managing relationships between organisations and their audiences. It covers key PR concepts, organisational management, and ethical standards while highlighting crisis management and social media’s role in shaping public perception. Whether you aim to enhance your career or broaden your understanding of communication strategies, this course provides clear, relevant knowledge tailored for today’s marketing and PR environments — all delivered online for your convenience. Key Features: CPD Certified Instant e-certificate and hard copy dispatch by next working day Fully online, interactive course with audio voiceover Developed by qualified professionals in the field Self-paced learning and laptop, tablet, smartphone-friendly 24/7 Learning Assistance Discounts on bulk purchases This course covers essential topics including understanding consumer behavior, developing effective product and branding strategies, conducting market research, and utilizing various marketing channels such as advertising, sales promotion, personal selling, and digital marketing to create successful marketing campaigns and reach target audiences effectively. This PR : Public Relation course covers foundational aspects of Public Relations, including its principles, tactics, and management. It explores essential topics such as organizational strategies, research methods, crisis management, and ethical considerations. Emphasizing social media's role, it equips students with vital skills for navigating diverse PR fields ethically and professionally. Course Curriculum: Course 01: Marketing Module 01: Basics of Marketing Module 02: The Marketing Process Module 03: Strategic Marketing Module 04: Marketing Environment Module 05: Market Segmentations Module 06: Consumer Buying Behaviour Module 07: Business Markets and Buying Behaviour Module 08: Marketing Research Module 09: Product Strategy Module 10: Branding Strategy Module 11: Product Life Cycle Module 12: Pricing Strategy Module 13: Marketing Channels Module 14: Integrated Marketing Communications Module 15: Advertising and Sales Promotion Module 16: Personal Selling and Public Relations Module 17: Direct and Digital Marketing Course 02: PR : Public Relation Module 01: Introduction to Public Relations Module 02: Concepts of Public Relations Module 03: Management and Organisation of Public Relations Module 04: Public Relations Tactics and Research Module 05: Major Fields of Public Relations Practice Part I Module 06: Major Fields of Public Relations Practice Part II Module 07: Social Media and PR Module 08: Crisis management Module 09: Ethics & Professionalism in Public Relations Learning Outcomes: Understand core marketing principles and strategic frameworks. Analyze consumer behaviour for effective marketing strategies. Develop comprehensive product and branding strategies. Implement integrated marketing communications across various channels. Execute tactical public relations initiatives with ethical considerations. Manage crises and maintain brand reputation effectively. Accreditation All of our courses, including the Marketing, Advertising & PR Course are fully accredited, providing you with up-to-date skills and knowledge and helping you to become more competent and effective in your chosen field. Certification Once you've successfully completed your Marketing, Advertising & PR Course, you will immediately be sent your digital certificates. Also, you can have your printed certificate delivered by post (shipping cost £3.99). Our certifications have no expiry dates, although we recommend renewing them every 12 months. Assessment At the end of the Marketing, Advertising & PR Course, there will be an online assessment, which you will need to pass to complete the course. Answers are marked instantly and automatically, allowing you to know straight away whether you have passed. If you haven't, there's no limit on the number of times you can take the final exam. All this is included in the one-time fee you paid for the course itself. CPD 25 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Aspiring marketing professionals seeking comprehensive knowledge. Individuals aiming to excel in advertising and sales promotion roles. PR enthusiasts looking to master strategic communication. Entrepreneurs desiring to build strong brand identities. Career changers exploring opportunities in dynamic industries. Requirements Learners do not require any prior qualifications to enrol on this Advertising & PR Course. You just need to have an interest in Advertising & PR Course. Career path Marketing Manager - £40K to £60K/year. Advertising Account Executive - £20K to £30K/year. PR Specialist - £25K to £45K/year. Brand Manager - £35K to £50K/year. Digital Marketing Strategist - £30K to £45K/year. Certificates Digital certificate Digital certificate - Included Once you've successfully completed your course, you will immediately be sent a FREE digital certificate. Hard copy certificate Hard copy certificate - Included Also, you can have your FREE printed certificate delivered by post (shipping cost £3.99 in the UK). For all international addresses outside of the United Kingdom, the delivery fee for a hardcopy certificate will be only £10. Our certifications have no expiry dates, although we do recommend that you renew them every 12 months.