Social Media Marketing Strategy Course Overview: This Social Media Marketing Strategy course provides a comprehensive overview of how to create, manage, and optimise a social media marketing plan. Learners will explore the key aspects of social media marketing, including market analysis, content creation, and campaign management. The course focuses on understanding the dynamics of different social platforms, selecting the right platforms for your business, and integrating them into broader marketing strategies. By the end of the course, learners will be equipped with the knowledge to design and implement effective social media marketing strategies to enhance brand visibility and engagement. Course Description: This course dives deeper into the essential aspects of social media marketing, offering insights into the latest trends and tools available. Key topics include conducting a market analysis to understand target audiences, auditing current social media channels, setting measurable goals, and selecting the most effective platforms. The course also covers the creation of a social media policy, integrating marketing strategies across platforms, developing content that resonates with audiences, and launching successful campaigns. Learners will gain valuable skills to build and execute a social media marketing strategy that drives results for businesses and brands. Social Media Marketing Strategy Curriculum: Module 01: The Rise of Social Media Module 02: Conducting Market Analysis Module 03: Auditing Social Media Module 04: Setting Goals and Selecting Platforms Module 05: Creating the Social Media Policy Module 06: Integrating Marketing Strategies Module 07: Developing Effective Content Module 08: Understanding the Popular Platforms Module 09: Launching Successful Campaigns (See full curriculum) Who is this course for? Individuals seeking to enhance their marketing skills. Professionals aiming to boost their career in digital marketing. Beginners with an interest in social media marketing. Entrepreneurs looking to build their brand presence online. Career Path: Social Media Manager Digital Marketing Specialist Content Strategist Marketing Consultant Brand Manager
Social Media Marketing Level 5 Course Overview: This Social Media Marketing Level 5 course offers a comprehensive exploration of key digital marketing strategies tailored to social media platforms. It covers essential topics like SEO, content marketing, email marketing, and growth hacking, enabling learners to understand the full spectrum of social media marketing techniques. By completing the course, learners will gain valuable insights into how to build and implement effective strategies across different platforms such as Facebook, Instagram, Twitter, and YouTube. The course prepares learners for practical application in real-world marketing scenarios, giving them the skills needed to increase engagement and drive conversions in the ever-evolving social media landscape. Course Description: The Social Media Marketing Level 5 course dives deep into the various facets of digital marketing, focusing on techniques that have the potential to scale businesses. It explores the fundamentals of digital marketing, growth hacking strategies, and the importance of the customer journey in creating successful campaigns. Key topics include SEO, content marketing, email marketing, and platform-specific marketing strategies such as those for Facebook, Instagram, Twitter, and YouTube. By the end of the course, learners will be proficient in building cohesive marketing strategies that align with business objectives and drive results. The course provides a structured learning experience that integrates theory with applicable skills for future marketing success. Social Media Marketing Level 5 Curriculum: Module 01: Fundamentals of Digital Marketing Module 02: Growth Hacking Module 03: Customer Journey Module 04: Content Marketing Module 05: SEO Module 06: E-Mail Marketing Module 07: Facebook Marketing Module 08: Instagram Marketing Module 09: Twitter Marketing Module 10: Youtube Marketing Module 11: Mobile Marketing (See full curriculum) Who is this course for? Individuals seeking to develop a solid understanding of social media marketing. Professionals aiming to enhance their digital marketing skills for career progression. Beginners with an interest in pursuing a career in social media marketing. Marketing enthusiasts who want to deepen their knowledge of platform-specific strategies. Career Path: Social Media Manager Digital Marketing Specialist Content Strategist SEO/SEM Expert Social Media Analyst Email Marketing Specialist Brand Manager Marketing Consultant
Course Overview The Social Media Marketing Level 5 course provides a comprehensive exploration of the modern digital landscape, equipping learners with the expertise to design, implement, and manage strategic marketing campaigns across major social platforms. Through a structured learning journey, this course offers in-depth insights into the latest marketing techniques, consumer behaviour analysis, and brand growth strategies. Learners will develop a strong understanding of how to engage audiences, optimise content, and leverage data-driven approaches to drive results. By the end of the course, participants will be equipped to contribute to business success through innovative marketing initiatives, whether for personal ventures or organisational objectives. Designed for individuals at various stages of their career, this programme empowers learners to stay ahead in a competitive market by mastering dynamic digital tools and techniques essential for success in the ever-evolving world of social media marketing. Course Description Throughout the Social Media Marketing Level 5 course, learners will delve into a broad range of topics crucial to achieving success in the digital marketing arena. Starting with the fundamentals of digital marketing, the programme moves through growth hacking strategies, customer journey mapping, content development, and search engine optimisation. Dedicated modules explore platform-specific marketing techniques for Facebook, Instagram, Twitter, and YouTube, as well as mobile and e-mail marketing approaches. The course fosters the development of strategic thinking, analytical capabilities, and content management skills essential for enhancing brand visibility and audience engagement. Learners will also explore how to optimise marketing efforts based on key performance metrics and consumer insights. With a curriculum tailored to current industry standards, this course prepares individuals to navigate the complex social media landscape confidently and innovatively, ensuring they are well-positioned for career advancement and professional growth in the digital marketing sector. Course Modules Module 01: Fundamentals of Digital Marketing Module 02: Growth Hacking Module 03: Customer Journey Module 04: Content Marketing Module 05: SEO Module 06: E-Mail Marketing Module 07: Facebook Marketing Module 08: Instagram Marketing Module 09: Twitter Marketing Module 10: Youtube Marketing Module 11: Mobile Marketing (See full curriculum) Who is this course for? Individuals seeking to build a strong foundation in digital and social media marketing. Professionals aiming to enhance their marketing strategies and career progression. Beginners with an interest in exploring the world of digital branding and communication. Entrepreneurs and business owners wanting to boost their online presence. Marketing students and graduates looking to deepen their practical knowledge of social media trends. Career Path Social Media Manager Digital Marketing Executive Content Strategist SEO Specialist Brand Communications Officer Online Community Manager E-Commerce Marketing Coordinator Digital Advertising Specialist Influencer Marketing Executive Marketing Consultant
Level 7 Diploma In Strategic Marketing Pathway To MSc In Strategic Marketing Level 7 Diploma in Strategic Marketing (QCF) – 6 - 8 Months Credits: 120 Credits Level 7 Diploma in Strategic Marketing qualification provides the learners with the skills and understanding in marketing & branding that align with good strategic decision making to maintain organisations’ competitive advantage. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy. This programme is a Pathway to MSc in Strategic Marketing. Course Details The Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant Master’s programme with advanced standing.The Level 7 Diploma in Strategic Marketing qualification consists of 6 mandatory units for a combined total of 120 credits, 1200 hours Total Qualification Time (TQT) and 600Guided Learning Hours (GLH) for the completed qualification.Modules (120 Credits): Contemporary Issues and Principles of Marketing Consumer Behaviour and Market Communications Digital and Social Media Marketing Contemporary Challenges and Strategic Marketing Strategic Brand Management Marketing Research Project Accreditation All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. University Progression University Top-up On completion of this course, students have the opportunity to complete a Master degree programme from a range of UK universities. The top-up programme can be studied online or on campus. The top-up comprises the final 60 credits which consist of either a dissertation or a dissertation and one module. (The course tuition fee listed above does NOT include the top-up fees) University Progression Click here to see University routes and fee information for progression. Entry Requirements For entry onto the Level 7 Diploma in Strategic Marketing leading to the MSc in Strategic Marketing qualification, learners must possess: An honours degree in related subject or UK level 6 diploma or equivalent overseas qualification i.e. Bachelors Degree or Higher National Diploma OR Mature learners (over 25) with at least 5 years of management experience if they do not possess the above qualification (this is reviewed on a case by case basis) Workshops Workshops are conducted by live webinars for all students. Visa Requirements There is no Visa requirement for this programme.
This is a quickstart Adobe Express Training course held online in Janury 2025. Ideal for business owners or freelancers looking to get to grips with social media design and designing for social media marketing.
This module aims to develop knowledge and understanding as to how an organisation develops an international trade strategy. It includes establishing export goals, undertaking research into potential markets, developing an international pricing strategy, investigating shipping and logistics, marketing and promotion, documentation, distribution and review and monitoring.
Why Join Digital Marketing Training Course at Osborne Training Osborne Training is well Recognised for quality Regular Lectures led by Industry Expert Tutors Unlimited Access to the State of the Art Virtual Learning Campus Exclusive Access to High quality study materials Flexible payment option available Join Digital Marketing Training course as Pure Online or Blended with Classroom Delivery Access to Digital Marketing Internship for 3 months at the end of the training Unlimited Tutorial Support from expert tutors Get a Student Discount Card from NUS* Get a Free Tablet PC for limited period* Practical Hands-on Projects, Practical focused Assignments and Group-work for greater skills enhancement and understanding real life issues for real life problems Once you complete the bookkeeping course, you will get a certificate from Osborne Training confirming your professional Digital Marketing Qualifications. What jobs could I qualify for? Senior Digital Marketing Manager Digital Marketing Coordinator Executive Digital Marketing Strategist Digital Marketing Consultant In these roles, you could earn on average more than £40,000 annually (source: Reed Salary Checker, UK). Moreover, many go on to become successful (Millionaire sometime) entrepreneur by offering Digital Marketing services or formulating successful Digital Marketing Strategy for their own business. Digital Marketing Qualifications Digital Marketing Qualifications at Osborne Training are developed in Association with Google. Osborne Training offers Total Digital Marketing Course which combines all major skills required to be a successful Digital Marketeer and you also have option to join a complementary Internship at the end of your course. In joining the Total Digital Marketing Course at Osborne Training, you will make one of the greatest decision of your career and can look forward to a successful career in digital marketing. Digital Marketing Course Overview Total Digital Marketing Course covers major areas of Digital Marketing to make you completely ready for the digital era. The Digital Marketing course comes with optional Internship at the end of the training making you highly employable. Practical focused and hands-on approach of the training method helps you to be ready to offer real life solutions for real life problems. Digital Marketing Training Course Content Basics of marketing Marketing In Digital Era All About Web Search Engine Optimization Search Engine Marketing Affiliate Marketing Social Media Marketing Email marketing and nurturing (inbound) Mobile app marketing Content marketing Web, mobile and app analytics Growth Hacking Creating robust digital marketing strategy