369 Matrix courses

Being Prepared for CQC's New Assessment Framework Course

Time Management 1 Day Training in Watford

The aim of this course is to provide project managers, project engineers and project support staff with a toolkit they can use on their projects. The tools range from the simple that can be used on all projects to the advanced that can be used where appropriate. This programme will help the participants to: Identify and engage with stakeholders Use tools for requirements gathering and scope management Produce better estimates using a range of techniques Develop more reliable schedules Effectively manage delivery DAY ONE 1 Introduction Overview of the programme Review of participants' needs and objectives 2 Stakeholder management Using PESTLE to aid stakeholder identification Stakeholder mapping The Salience model Stakeholder engagement grid 3 Requirements management Using prototypes and models to elucidate requirements Prioritising techniques Roadmaps Requirements traceability 4 Scope management Work breakdown structures Responsibility assignment matrix 5 Delivery approaches Sequential Agile 6 Estimating Comparative estimating Parametric Bottom-up Three-point estimating Delphi and Planning Poker Creating realistic budgets DAY TWO 7 Scheduling Critical path analysis Smoothing and levelling Timeboxing Team boards Monte Carlo simulations Probability of completion 8 People management Situational Leadership The Tuckman model Negotiation Conflict management Belbin 9 Monitoring and control Earned value management 10 Course review and action planning Identify actions to be implemented individually Conclusion PMI, CAPM, PMP and PMBOK are registered marks of the Project Management Institute, Inc.

Overview This comprehensive course on Business Strategy Planning will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Business Strategy Planning comes with accredited certification, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Business Strategy Planning. It is available to all students, of all academic backgrounds. Requirements Our Business Strategy Planning is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 24 sections • 163 lectures • 14:21:00 total length •Learn Business Fundamentals and Create Your Own Business Plan Today!: 00:02:00 •Quickfire Strategy Quiz How much do you know about your business strategy?: 00:02:00 •Quickfire Strategy Quiz - My 'Answers': 00:10:00 •How to get the most from this Course: 00:09:00 •Using the Course Map Matrix: 00:06:00 •Guide to the Course Assignments: 00:04:00 •Download All Course Materials Here: 00:03:00 •Section Introduction: Connecting Business Strategy to the Business Plan: 00:02:00 •Business Strategy to Business Plan: 00:04:00 •What do we mean by Business Strategy?: 00:02:00 •What is a Business Plan?: 00:06:00 •What do we mean by Corporate Strategy?: 00:07:00 •Should You Be Creating Shareholder Value?: 00:07:00 •Introduction to Strategic Management: 00:06:00 •Section Introduction: The Value of Strategic Analysis: 00:01:00 •Strategic Analysis - The First Step: 00:02:00 •What is Strategic Analysis?: 00:05:00 •Frameworks for Strategic Analysis: 00:10:00 •Strategic Analysis Frameworks Case Study: Apple: 00:11:00 •Section Introduction: Frameworks and Theories Business Strategists Must Know: 00:02:00 •Why are these Business Models important?: 00:02:00 •The Story of the Hedgehog and the Fox: 00:03:00 •Why are Management Theories Useful in Business Strategy?: 00:09:00 •SWOT Analysis: 00:05:00 •Introduction to Michael Porter's Five Forces Model: 00:06:00 •Lafley and Martin Five Step Strategy Model: 00:06:00 •The 5Cs Model: 00:06:00 •What is PEST or Broad Factors Analysis?: 00:05:00 •PESTEL Analysis: 00:05:00 •Ansoff Matrix: 00:07:00 •Value Chain: 00:05:00 •Business Model Synthesis: 00:08:00 •Black Swan Events - Coronavirus: 00:05:00 •Section Introduction: Critical Evaluation of Leadership: 00:01:00 •Vision and Leadership - Starting at the Top: 00:06:00 •What Skills Are We Looking For In Management?: 00:07:00 •What is the Purpose of a Vision Statement?: 00:03:00 •Section Introduction: Products Services and Competitive Advantage: 00:02:00 •What do we mean by Products and Services: 00:03:00 •Why Product Differentiation is Critical: 00:05:00 •Product Diversification in Business Strategy: 00:06:00 •How Does Quality Management fit into your Business Strategy?: 00:04:00 •What do we mean by Competitive Advantage?: 00:06:00 •Bowman's Strategic Clock - Strategic Positioning: 00:09:00 •Products, Services and Technology in the Business Plan: 00:06:00 •Section Introduction: Competition - Know Your Enemy: 00:02:00 •Competitor Analysis: 00:05:00 •BCG Matrix: 00:06:00 •Competitors and Competitive Forces: 00:10:00 •Competitive Intensity: 00:09:00 •Industry Life Cycle: 00:05:00 •Competition - Business Plan Tie In: 00:02:00 •Section Introduction: Industry, Markets and Competition: 00:02:00 •What do we mean by External Strategic Analysis: 00:09:00 •How Does Industry Analysis Help?: 00:05:00 •Conducting PEST or Broad Factors External Analysis: 00:11:00 •What are the Business and Funding Life Cycles?: 00:10:00 •Value Chains: Connecting Companies to their External Environment: 00:08:00 •Addressing the Total Addressable Market (TAM): 00:05:00 •Market Segmentation: Choosing Customers: 00:07:00 •Bargaining Power of Suppliers: 00:06:00 •Bargaining Power of Customers/Buyers: 00:06:00 •Business Plan: Industry, Markets and Competition: 00:04:00 •Section Introduction - Operations and Customer Management: 00:02:00 •What are Business Operations?: 00:03:00 •Strategic Analysis with the Business Model Canvas: 00:14:00 •How can Corporate Structure impact Strategy?: 00:07:00 •Organisational Development: 00:04:00 •Reviewing the Operations of the Firm: 00:03:00 •Click and Mortar - Online meets Offline: 00:05:00 •eCommerce Business Models: 00:06:00 •Internal Strategic Analysis - Business Plan Tie In: 00:05:00 •Section Introduction: Six Minute Strategist SWOT Assignment: 00:02:00 •Section Introduction: Customer Value Proposition: 00:02:00 •Understanding the Customer Value Proposition: 00:03:00 •Positioning Your Firm in the Market: 00:04:00 •What do we mean by a Profit Model?: 00:05:00 •Hax's Delta Model: 00:09:00 •Switching Costs and Customer Strategy: 00:03:00 •Managing the Customer Experience: 00:05:00 •What is the Customer Journey?: 00:06:00 •Customers, Customer Value and the Business Plan: 00:03:00 •Section Introduction: Sales and Marketing: 00:02:00 •The 5 Ps of Marketing: 00:06:00 •How Can You Plan Your Marketing?: 00:11:00 •Push Marketing Strategy: 00:03:00 •Pull Marketing Strategy: 00:04:00 •Understanding AIDA: 00:07:00 •Progressive Sequence of 9 Agreements: 00:07:00 •Pricing Strategies: 00:11:00 •Sales and Marketing in the Business Plan: 00:06:00 •Section Introduction: Digital Business Strategy Transformation: 00:02:00 •Why Do You Need A Digital Strategy Blueprint?: 00:07:00 •What Skills and Assets do you need to be a Digital Entrepreneur?: 00:07:00 •Digital Strategy Blueprint Overview: 00:18:00 •Digital Strategy - Customer Centric Transformation: 00:07:00 •Digital Strategy - Customer Experience Transformation: 00:05:00 •Digital Strategy - Customer Channel Transformation: 00:06:00 •Digital Strategy - Customer Engagement Transformation: 00:19:00 •Digital Strategy - Digital Skills Transformation: 00:04:00 •Digital Strategy - Tools and Resources: 00:02:00 •Section Introduction: Understanding Financial Statements: 00:02:00 •Overview of Financial Statements: 00:03:00 •GAAP: Accruals vs Cash Accounting: 00:06:00 •Income Statement or Profit and Loss Account: 00:08:00 •Introduction to the Balance Sheet: 00:11:00 •Cash Flow Statement: 00:06:00 •Cash Flow Metrics Explained: 00:09:00 •Case Study - Apple Financial Statements: 00:04:00 •Financial Statements in the Business Plan: 00:06:00 •Section Introduction: Strategic Financial Analysis: 00:01:00 •What is Financial Analysis?: 00:11:00 •Income Statement Profitability Ratios: 00:04:00 •Balance Sheet Ratio Analysis: 00:12:00 •Cash Flow Statement Analysis: 00:05:00 •Valuation Ratios: 00:04:00 •Section Introduction: Financial Analysis - Case Study and Assignment: 00:01:00 •Apple Inc Financial Analysis - Solution: 00:03:00 •Discussion of Measurements of Growth Analysis: 00:05:00 •Discussion of Measures of Profitability Analysis: 00:07:00 •Discussion of Trading Performance Analysis: 00:03:00 •Discussion of Working Capital (Liquidity and Efficiency) Analysis: 00:12:00 •Section Introduction: Future Business Strategy Analyser Assignment: 00:01:00 •Section Introduction: Goal Setting and Performance Management: 00:02:00 •Introduction to Goal Setting: 00:03:00 •What do we mean by SMART Goals?: 00:04:00 •Key Performance Indicators: 00:04:00 •Strategic Dashboards: 00:07:00 •Corporate Performance Management: 00:04:00 •Objectives and Key Results: 00:04:00 •Year over Year Performance: 00:04:00 •Section Introduction: Growth Strategies: 00:02:00 •Organic vs Inorganic: 00:03:00 •The Advantage of First Mover Advantage: 00:05:00 •The Importance of Scalability: 00:04:00 •Merger and Acquisitions Growth Strategies: 00:10:00 •Buy and Build Growth Strategy: 00:08:00 •Negative Growth- Company Recovery Strategies: 00:09:00 •Post Coronavirus Strategies: 00:06:00 •Growth Strategies Business Plan Tie In: 00:03:00 •Section Introduction: Valuation, Funding, Exits and Returns: 00:02:00 •Valuation and Funding - A Consequence of our Business Strategy: 00:04:00 •How to Value a Company: 00:11:00 •Sources of Equity Funding: 00:08:00 •What is a Pre-Money Valuation?: 00:06:00 •How to Create a Pitch Deck for Investors: 00:06:00 •Sources and Uses of Funds in the Business Plan: 00:02:00 •What is a Cap Table?: 00:05:00 •Exit Strategies and Returns: 00:09:00 •Transaction Cost Management: 00:02:00 •Section Introduction: Risk Assessment: 00:01:00 •Risk Assessment - Strategic Plan Summary: 00:02:00 •Section Introduction: Business Plan Synthesis: 00:03:00 •Business Plan Synthesis: 00:03:00 •Business Plan - Executive Summary: 00:02:00 •Business Plan - History and Background: 00:02:00 •Business Plan - Management Summary: 00:04:00 •Business Plan Appendicies: 00:04:00 •Key Questions Check List: 00:01:00 •Business Plan - Audience Targeting: 00:03:00 •Business Plan Refinement: Types of Businesses: 00:02:00 •Summary and Wrap Up: 00:05:00 •Additional File: 00:00:00

Description Do you want to be an expert in negotiating? Are you looking for to make a good command in agreement? To mitigate your inquisitiveness you may have a look at Negotiation and Agreement Training course. The course designs to minimize your quest regarding negotiation and agreement based problems. It teaches you how to prepare a strong agreement paper and negotiation pattern. It will teach to some effective method to be expert in the focusing rules of collective conciliation. It helps you to develop your analytical power considering its both positive and negative effects. The course will also allow you to develop your assessment ability. Every lesson of this course add a new dimension to your thinking based on agreement procedures, method, and rules of negotiation. Assessment: This course does not involve any MCQ test. Students need to answer assignment questions to complete the course, the answers will be in the form of written work in pdf or word. Students can write the answers in their own time. Once the answers are submitted, the instructor will check and assess the work. Certification: After completing and passing the course successfully, you will be able to obtain an Accredited Certificate of Achievement. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. Who is this Course for? Negotiation and Agreement Training is certified by CPD Qualifications Standards and CiQ. This makes it perfect for anyone trying to learn potential professional skills. As there is no experience and qualification required for this course, it is available for all students from any academic background. Requirements Our Negotiation and Agreement Training is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Career Path After completing this course you will be able to build up accurate knowledge and skills with proper confidence to enrich yourself and brighten up your career in the relevant job market. Introduction and The Principles of Collaborative Negotiation Welcome and Course Overview FREE 00:06:00 Why Good Negotiation Practice Leads to Better Relationships 00:03:00 Shameless Book Plug 00:01:00 Millie's Cookie Story 00:07:00 Exercise 1: Intentions / Objectives for This Programme 00:01:00 Giving Structure to Your Negotiation Strategy Negotiation is not 00:02:00 Distinguishing Negotiation from -Haggling 00:07:00 The 7 Steps to Negotiation Success 00:06:00 Exercise 2: Giving Structure to your Negotiations 00:01:00 Step One - Preparing Yourself for Collaborative Negotiation Preparing Yourself and Your WIN Outcomes 00:06:00 Exercise 3: Securing Commitment to Negotiate 00:01:00 The 4 P's 00:01:00 The Importance of Personality 00:02:00 We, Then Me 00:02:00 Exercise 4: The 4 P's 00:01:00 Step Two - Preparation - Understanding the Power of Variables Introduction to Variables 00:04:00 Video Examples of Excellent Creativity in Variables 00:03:00 Exercise 5: Understanding the Power of Variables 00:01:00 Using the WIN Matrix 00:03:00 Exercise 6: Write Your Win Matrix 00:02:00 Step Three - Understanding Your Partner's Point of View Introduction 00:01:00 Example Story- Maps of the World - Dyl's Den 00:03:00 Exercise 7: Stepping Into Your Partner's Shoes 00:01:00 Step Four - Discussing Introduction- Stating Intentions 00:04:00 Co-Active Listening- Are You Really Listening 00:02:00 The Power of Pause 00:01:00 Exercise 8: Using Open Questions 00:01:00 Exercise 9: Going Above and Beyond Their Wildest Dreams 00:01:00 Exercise 10: Socratic Questioning 00:04:00 Exercise 11: Creating a Discussion Agreement Statement 00:01:00 Step Five - Proposing Introduction to the Propose Stage 00:05:00 Exercise 12: Putting Your Proposal into Writing 00:01:00 Step Six - Bargaining Introduction 00:02:00 Exercise 13: Creating a Bargaining Agreement Statement 00:02:00 The Power of Silence 00:04:00 Exercise 14: Developing Your Time-Out Strategy 00:01:00 Step Seven - Agreeing Introduction to Bargaining 00:04:00 The Written Columbo 00:02:00 Exercise 15: Drafting an 'Agreement In Principle' 00:01:00 Getting Yourself Out of the Way - The Human Operating System Introduction - The Missing Link 00:04:00 Exercise 16: Noticing Your Thinking 00:02:00 What Does this Mean in Your Negotiations? 00:03:00 Understanding Personality Why Personality? 00:05:00 Introducing the 4 Colours 00:04:00 Introducing the 8 Aspects 00:04:00 Inspiration v Discipline Driven 00:04:00 Exercise 17: Teddy Bear 00:01:00 Big Picture vs Down to Earth 00:03:00 Exercise 18: Football Club Trip 00:01:00 People Focused vs Outcome Focused 00:02:00 Splash App 00:02:00 Exercise 19: Completing Your Own Assessment 00:01:00 Negotiation with Different 'Personality Types' 00:04:00 Using the Seven Steps at Home Introduction 00:04:00 Avoiding Common Gambits Some Negotiators Use Nibbling - The Columbo 00:02:00 The Flinch 00:02:00 The Red Herring 00:01:00 Higher Authority 00:02:00 The Reluctant Buyer - Seller 00:01:00 The Best of a Bad Choice 00:01:00 Conclusion - Can You Really Get More by Giving More? Conclusion & Thank You 00:02:00 Bonus Lecture 00:01:00 Resources Resources - Negotiation and Agreement Training 00:00:00 Order Your Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Create 2D Animation with CSS animations (CSS3 methods), interactive examples & projects - hands-on beginner training

Time Management 1 Day Training in Wolverhampton

Our Aim Is Your Satisfaction! Offer Ends Soon; Hurry Up!! Are you looking to improve your current abilities or make a career move? Our unique Statistical Concepts in R course might help you get there! Expand your expertise with high-quality training - study the Statistical Concepts in R course and get an expertly designed, great-value training experience. Learn from industry professionals and quickly equip yourself with the specific knowledge and skills you need to excel in your chosen career through the Statistical Concepts in R online training course. The Statistical Concepts in R course is broken down into several in-depth modules to provide you with the most convenient and rich learning experience possible. Upon successful completion of the Statistical Concepts in R course, an instant e-certificate will be exhibited in your profile that you can order as proof of your skills and knowledge. Add these amazing new skills to your resume and boost your employability by simply enrolling in this course. This Statistical Concepts in R training can help you to accomplish your ambitions and prepare you for a meaningful career. So, join us today and gear up for excellence! Why Prefer Us? Opportunity to earn a certificate accredited by CPDQS. Get a free student ID card! (£10 postal charge will be applicable for international delivery) Innovative and Engaging Content. Free Assessments 24/7 Tutor Support. Take a step toward a brighter future! *** Course Curriculum *** Module 01: Introduction to the Course Introduction Module 02: Simple Linear Regression Install R, RStudio and Basic Functionality Basics of Linear Regression Basics of Linear Regression continued Module 03: Linear Regression Analysis Linear Relationships Line of Best Fit, SSE and MSE Linear Regression Analysis Continued Regression Results and Interpretation Predicting Future Profits Statistical Validity Tests Statistical Validity Discussion Module 04: Multiple Linear Regression Multiple Linear Regression Importing the data Correlation Matrix and MLR MLR Results and ANOVA The Best Model? Interaction Terms and Validity Testing ANOVA and Predictions Module 05: Non-linear Regression Non-linear Regression (and Recap) Logistic Regression Overview Logistic Regression: Odds, Logs and Poisson Logistic Regression: Fitting the Models in R Assessment Process Your skills and knowledge will be tested with an automated multiple-choice assessment. You will then receive instant results to let you know if you have successfully passed the Statistical Concepts in R course. CPD 10 CPD hours / points Accredited by CPD Quality Standards Who is this course for? Anyone interested in learning more about the topic is advised to take this Statistical Concepts in R course. This course is open to everybody. Requirements You will not need any prior background or expertise to enrol in this course. Career path After completing this course, you are to start your career or begin the next phase of your career.

LOOKING FOR: ADULT FICTION, NON-FICTION Julie Gourinchas (she/they) is developing a selective list focused on upmarket and literary adult fiction across a wide variety of genres. Writers she represents have been nominated for the British Book Awards, the Hugo Awards, the BSFA Awards, and the Saltire National Book Awards, among others. In fiction, she's drawn to a uncommon voices, and striking, intelligent writing – whether vibrant and floral or tense, quick, and sparse – as well as texture in both tone and setting (particularly anything with a strong aesthetic). Above all, she is looking for hooky, high-concept work, but her taste can perhaps be best summarised as "the weird, dark, and gruesome." While literary-speculative is her sweet spot, she considers herself genre agnostic within upmarket/literary fiction, and remains open to compelling and well-executed genre overlap. These include: upmarket and literary horror: especially featuring feminist or cultural themes, body horror, mangled nature, or cosmic, Lovecraftian vibes and looking for a fresh, literary take on vampires. Think Mona Awad, Lucy Rose, Julia Armfield, Jade Song, Stephen Graham Jones. dark and spiky literary dramas with high emotional stakes - think Eliza Clark, Julia May Jonas. razor-sharp dark academia particularly with something to say about the complex and exploitative systems within academia, more The Secret History, less The Atlas Six. gothic fiction, specifically regional gothic anchored in an evocative sense of place in the vein of Alexis Henderson and Alix E. Harrow. grounded fantasy or otherwise speculative fiction with coherent, sharp worldbuilding that feels recognisable and familiar, or directly set in our world. Play with magic, faith, and technology in your story like Babel, or a more literary version like Emily Wilde's Encyclopaedia of Faeries, Blood Over Bright Haven, Metal From Heaven. Searing contemporary fiction centred on themes of identity and belonging: think Sally Rooney, Torrey Peters, or what Saltburn should have been. dark westerns, in particular any that play with the truth and false hopes of the American Dream. magical realism both whimsy with a touch of darkness, and darkness with a touch of whimsy. unhappy romances anything -punk: steampunk, solarpunk, silkpunk, clockpunk, dieselpunk, cyberpunk and more of these! Suffice to say: if you can successfully and smartly comp to Arcane, Julie wants to see it! character-focused historical fiction with a literary edge: think Lauren Groff, Anthony Doerr, Eleanor Catton, particularly in the 19th and 20th centuries; including and indeed encouraging alternate history. Stylistically, Julie loves uncommon, thought-provoking experimentation with both prose and form, and anything spiky, toothy, and dark. Happy endings, to her, should feel earned. In all things, compelling character development should come first. First person narration is not impossible, but hard to sell. A smart genre blend is always welcome, as is any fresh-eyed approach to a well-trodden trope. Julie is also very much looking for her first romantasy – especially one that approaches this exciting new genre from a fresh, bold perspective. She is keenly interested in hearing from authors traditionally underrepresented in the industry, including but not restricted to writers of colour; queer, trans, and nonbinary writers; working class writers; disabled writers; etc. Her enduring favourite books include All The Light We Cannot See by Anthony Doerr, Do Not Say We Have Nothing by Madeleine Thien, The Luminaries by Eleanor Catton, and Philip Pullman’s His Dark Materials series. More recent favourites include the masterful Tomorrow and Tomorrow and Tomorrow by Gabrielle Zevin, Babel by R.F. Kuang, Detransition Baby by Torrey Peters, Matrix by Lauren Groff, Tell Me I’m Worthless by Alison Rumfitt, Brother Alive by Zain Khalid, and Our Wives Under the Sea by Julia Armfield. In non-fiction, Julie is keen to read in the narrative and “big ideas” spaces, particularly in the realms of politics, history, and the social sciences. Please note: Julie is not looking for young adult, middle grade, and children’s books. Strictly no AI-generated content of any description. Please also bear in mind that, despite a deep and abiding love for all things Tolkien and Star Wars, she is not typically the right fit for epic or high fantasy, nor space-faring science fiction. She would also prefer to avoid pulpy crime and straightforward romance/romcoms. Julie would like you to submit a covering letter, 1 page synopsis and the first 5,000 words of your manuscript in a single word document.  (In addition to the paid sessions, Julie is kindly offering one free session for low income/under-represented writers. Please email agent121@iaminprint.co.uk to apply, outlining your case for this option which is offered at the discretion of I Am In Print).  By booking you understand you need to conduct an internet connection test with I Am In Print prior to the event. You also agree to email your material in one document to reach I Am In Print by the stated submission deadline and note that I Am In Print take no responsibility for the advice received during your agent meeting. The submission deadline is: Tuesday 29th April 2025

The need for key staff to have commercial skills is paramount, as the public sector is increasingly opened up as a commercial market, in which organisations compete against each other and the private sector for contracts. Generating additional income and being commercially aware is vital for this to be a success, and is what many public sector organisations are looking to do. This programme will help you: See commercial awareness as not just another skill-set, but as a different mind-set Use a variety of tried-and-tested commercial, analytical decision-making techniques and tools Define your commercial objectives Develop a strategic focus Start looking at service clients as market segments Analyse, in a competitive context, your service offering Plan a commercial strategy, prepare for its implementation and see it through to execution 1 What is commercial thinking? Understand what it means to be a commercial thinker Identifying commercial opportunities often involves not only a different skill set but also a different mindset; looking at the services that you provide 2 Defining strategic commercial objectives Defining your key commercial objectives Prioritising your strategic objectives Two key strategic planning tools:Resource and Competency MatrixPESTLE How to apply these tools to your particular situation 3 Developing a strategic focus Decision-making on how to compete in the markets identified by your strategic objectives requires a strategic focus Developing strategic focus A tool for helping you to make those decisions: using the Ansoff Matrix 4 Defining customer targets How to think more commercially by understanding who all your customers are and how they differ from each other how to apply the principles to your areas to identify the type of customers you have and their key characteristics - Customer segmentation Who are your customers? How do their needs vary? - Scenarios 5 The competitive market place Understanding the competitive forces at play Different types of competition Analysing your competitive environment using Porter's 5 Forces model 6 Meeting stakeholder expectations Two simple models to help you identify the key stakeholders who could influence your commercial environment How to use your stakeholders to help you achieve your commercial objectives 7 Implementation - systems, structures and processes Effective commercial activity involves working with others to implement ideas and strategies What do you need to have in place before you implement your commercial strategy? How to health-check your organisation prior to implementation using the McKinsey 7S framework 8 Implementation - people and culture A good commercial strategy only works if the people involved buy in to the ideas and if the culture of the organisation is conducive to the effective implementation How the latest thinking in behavioural economics can help you develop your culture and people to work commercially 9 Tools and checklists Be more commercial within your sphere of influence using a commercial checklist to help you Using the checklist as a benchmark against the most commercially aware organisations Using the checklist as a health check - both corporately and individually