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250 Matrix courses delivered Online

Professional administrator (In-House)

By The In House Training Company

Today's administrative professional needs flexibility and a broad portfolio of skills including self-motivation, assertiveness, and the ability to deal with difficult people. You will benefit from this course if you are an administrator, medical/legal secretary or PA, who wants to enhance your administrative support skills, as well as evaluating your existing techniques. This course will help you identify: your areas of strength and your areas for improvement in the work environment ways to accept new challenges and responsibilities with confidence what motivates you at work techniques to improve your planning and time management ways of improving your influencing and assertiveness skills your preferred working style (and relate it to your interaction with others) ways of using your initiative how to deal with challenging people, using recognised communication methods The course will help you develop a flexible set of skills that will allow you to succeed at work, no matter what the day throws at you. It will help you communicate effectively with a diverse range of colleagues and others with tact and diplomacy. And, finally, it will help you provide the administrative support that is essential for the smooth running of your area and of the organisation as a whole. 1 Introduction Overview Introductions Individual objectives 2 What exactly is your role? Before looking at new skills and techniques, where are you now? Do you have the skills, knowledge and attitude required to be an exceptional administrator? Understand your job criteria Identifying your strengths and areas for development Activity - skills analysis Activity - action plan 3 Building trust How can you build trust? Understanding the links between reliability, consistency and trust What is required to deliver efficient service? Activity: efficient service requirements of the professional administrator 4 Working styles Identifying your working style preference Understanding the importance of a flexible approach Identifying areas of improvement to become a more effective team member Activity: Questionnaire (completing, scoring and charting) Activity: drawbacks of my style Developing your working style 5 Assertiveness Understand the differences between behaviours Activity: Definition and characteristics of assertive / aggressive / passive behaviour Activity: Identifying different behaviours Understanding how to be more assertive How to use assertiveness techniques How to ask for feedback Activity: Making requests assertively Activity: Refusing requests assertively 6 Time management The importance of planning for success The importance of managing interruptions The importance of having clear purpose Time management best practices Activity: How do you plan your time? What prevents you improving your time management? How will you recognise success? 7 Prioritisation How to prioritise work to meet deadlines The prioritisation matrix Activity: Post it! 8 Dealing with interruptions The impact interruptions have on productivity How to manage interruptions Activity: What interruptions do you experience? What tactics can be employed to reduce these interruptions? 9 Close Open forum Summary Action planning

Professional administrator (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry

IASSC Lean Six Sigma Yellow Belt (Exam Included – With Retake)

By Hudson

IASSC lean six sigma yellow belt course. Online, 24/7 access to content and exam. Fee includes learning content, tutor support, and official IASSC exam.

IASSC Lean Six Sigma Yellow Belt (Exam Included – With Retake)
Delivered Online On Demand
£579

Marketing Principles

5.0(10)

By Apex Learning

Overview This comprehensive course on Marketing Principles will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Marketing Principles comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast-track your career ladder. How will I get my certificate? You may have to take a quiz or a written test online during or after the course. After successfully completing the course, you will be eligible for the certificate. Who is This course for? There is no experience or previous qualifications required for enrolment on this Marketing Principles. It is available to all students, of all academic backgrounds. Requirements Our Marketing Principles is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Learning this new skill will help you to advance in your career. It will diversify your job options and help you develop new techniques to keep up with the fast-changing world. This skillset will help you to- Open doors of opportunities Increase your adaptability Keep you relevant Boost confidence And much more! Course Curriculum 6 sections • 52 lectures • 01:01:00 total length •Marketing and the Firm: 00:01:00 •Marketing Orientation and Context: 00:01:00 •Creating Value and Competitive Advantage #1: 00:01:00 •Creating Value and Competitive Advantage #2: 00:01:00 •Marketing Definition: 00:01:00 •Marketing Exchange: 00:01:00 •Marketing Interactions #1: 00:01:00 •Marketing Interactions #2: 00:02:00 •BCG's Advantage Matrix Model: 00:01:00 •External Environment - Analysis #1: 00:01:00 •External Environment - Analysis #2: 00:01:00 •External Environment - Analysis #3: 00:01:00 •External Forces Facing Marketing: 00:01:00 •Demographic Shift: 00:01:00 •Demographic Changes: 00:02:00 •Stakeholder Mapping #1: 00:01:00 •Stakeholder Mapping #2: 00:01:00 •Microenvironments - Industry and Market: 00:01:00 •Difference between an Industry and a Sector: 00:02:00 •Common Mistakes #1: 00:02:00 •Common Mistakes #2: 00:01:00 •Market Analysis #1: 00:01:00 •Market Analysis #2: 00:01:00 •Internal Firm Analysis and Environment Analysis: 00:02:00 •Enterprise Value Chain Analysis #1: 00:01:00 •Enterprise Value Chain Analysis #2: 00:01:00 •Enterprise Value Chain Analysis #3: 00:01:00 •Porter's Value Chain: 00:01:00 •Elements in Porter's Value Chain #1: 00:01:00 •Elements in Porter's Value Chain #2: 00:01:00 •SWOT - Gap Analysis: 00:02:00 •TOWS and Building Conversion Strategies: 00:01:00 •Formulating a Marketing Plan - Building Components #1: 00:01:00 •Formulating a Marketing Plan - Building Components #2: 00:02:00 •Formulating a Marketing Plan - Building Components #3: 00:01:00 •Product Life Cycle and Building a Product Strategy: 00:01:00 •Segmentation and Targeting- Geography, Consumer Behaviour and Cultures: 00:01:00 •Positioning Your Market Offering: 00:01:00 •Pricing Your Product for the Market: 00:01:00 •Channels and Distribution: 00:01:00 •Promotion and Brand Advertising: 00:01:00 •Business Development and Customer Relationship Marketing (CRM): 00:01:00 •Hard-selling: 00:01:00 •Sales Funnel: 00:01:00 •Stages in the Sales Funnel: 00:02:00 •Action Planning, Roles and Responsibilities: 00:01:00 •Metrics and Measures: 00:02:00 •Marketing and Information Technology: 00:01:00 •Marketing Information (MIS) Systems: Sorting Data and Reporting: 00:02:00 •Marketing and Information Technology: 00:01:00 •The Marketing Profession and Building the Marketing Team: 00:01:00 •Assignment - Marketing Principles: 00:00:00

Marketing Principles
Delivered Online On Demand1 hour 1 minutes
£12

Deep Learning - Convolutional Neural Networks with TensorFlow

By Packt

In this self-paced course, you will learn how to use TensorFlow 2 to build convolutional neural networks (CNNs). You will learn how to apply CNNs to several practical image recognition datasets and learn about techniques that help improve performance, such as batch normalization, data augmentation, and transfer learning.

Deep Learning - Convolutional Neural Networks with TensorFlow
Delivered Online On Demand3 hours 39 minutes
£82.99

Python Machine Learning Bootcamp

By Packt

Welcome to the Bootcamp course. You will obtain a firm understanding of machine learning with this course. By doing so, you will be able to develop machine learning solutions for various challenges you might encounter and be prepared to start using machine learning at work or in technical interviews.

Python Machine Learning Bootcamp
Delivered Online On Demand23 hours 59 minutes
£82.99

IASSC Lean Six Sigma Yellow Belt (Exam Included)

By Hudson

IASSC lean six sigma yellow belt course. Online, 24/7 access to content and exam. Fee includes learning content, tutor support, and official IASSC exam.

IASSC Lean Six Sigma Yellow Belt (Exam Included)
Delivered Online On Demand
£479

Hack the Life Training Course

By The Teachers Training

Hack the Life Training Course is yet another 'Teacher's Choice' course from Teachers Training for a complete understanding of the fundamental topics. You are also entitled to exclusive tutor support and a professional CPD-accredited certificate in addition to the special discounted price for a limited time. Just like all our courses, this Hack the Life Training Course and its curriculum have also been designed by expert teachers so that teachers of tomorrow can learn from the best and equip themselves with all the necessary skills. Consisting of several modules, the course teaches you everything you need to succeed in this profession. The course can be studied part-time. You can become accredited within 04 hours studying at your own pace. Your qualification will be recognised and can be checked for validity on our dedicated website. Why Choose Teachers Training Some of our website features are: This is a dedicated website for teaching 24/7 tutor support Interactive Content Affordable price Courses accredited by the UK's top awarding bodies 100% online Flexible deadline Entry Requirements No formal entry requirements. You need to have: Passion for learning A good understanding of the English language Be motivated and hard-working Over the age of 16. Certification CPD Certification from The Teachers Training Successfully completing the MCQ exam of this course qualifies you for a CPD-accredited certificate from The Teachers Training. You will be eligible for both PDF copy and hard copy of the certificate to showcase your achievement however you wish. You can get your digital certificate (PDF) for £4.99 only Hard copy certificates are also available, and you can get one for only £10.99 You can get both PDF and Hard copy certificates for just £12.99! The certificate will add significant weight to your CV and will give you a competitive advantage when applying for jobs. Brainstorming Introduction 00:05:00 Types of Brainstorming and Advantages with Example 00:05:00 Mind Mapping 00:05:00 Brainstorming Technique 1 00:04:00 Brainstorming Technique 2 00:04:00 Clarity Problems with Clarity 00:03:00 How our mind works? 00:05:00 Clarity Framework 00:06:00 Technique to work faster 00:04:00 Prioritization Are you overwhelmed with tasks? 00:03:00 Prioritization Matrix 00:10:00 Exercise - How multitasking affects us 00:05:00 Exercise - Rewards 00:04:00 Habits Power of Habits 00:05:00 Goals Vs Systems 00:03:00 How habits are developed ? 00:11:00 Habit Imitation 00:05:00 Strategy to track and boost your work 00:03:00 How to stretch your comfort zone ? 00:05:00 Energy Types of energies needed 00:04:00 3 hacks to improve your physical energy 00:06:00 Eating habits and Calorie balance 00:08:00 My Story - Nutrition and Workout 00:07:00 Mental Energy 00:07:00 Observer Technique 00:06:00 Mind and thoughts overview 00:05:00 Balance What is Success ? 00:04:00 'Why' Power 00:06:00 Balancing the life 00:06:00 Balance - Situation Analysis 1 00:06:00 Section_7_5_Balance - Situation Analysis 2 00:08:00 Time Management Objectives of Time saving 00:07:00 Achieve Vs Enjoy 00:09:00 6 keys to save your time 00:08:00 Technique 1 - Be in charge of your time 00:08:00 Technique 2 - Be in charge of your time 00:08:00 Technique 3 - Be in charge of your time 00:06:00 Technique 4 - Be in charge of your time 00:04:00 What is Procrastination ? 00:03:00 How to use your cell phone ? 00:07:00 Goal Setting Goals and their types 00:07:00 Having a Goal VS Not having a Goal 00:05:00 What are goal deciding factors ? 00:05:00 Goal Framework 00:06:00 7 sins of goal setting 00:06:00 Action Planning template 00:05:00

Hack the Life Training Course
Delivered Online On Demand4 hours 22 minutes
£27.99

Coaching for Coaches

4.3(43)

By John Academy

Are you currently a life coach? Then are you having ideas to start a coaching business but you have no knowledge how to start this business idea of yours? This course will be helpful in setting yourself up for a successful business. Description As somebody who needs to begin their own coaching business, you've likely to found no idea on how best to go about it. With the unlimited resources on the web, everything is accessible on the off chance that you have sufficient energy to do the examination and all the more critically perceive between what you should tune in to and what you ought to disregard. You have to be critical especially that starting a business is a big risk to take but if done right will be very helpful for your success. The procedure can feel overpowering and might be stressful. But this course is designed to help you start your business the easiest way possible. You'll likewise discover reward data containing the frequently ignored concepts that can spare significant time and cash when beginning your life coaching business Who is the course for? Coaches who want to learn about starting up a coaching business. People who have an interest in coaching and business. Entry Requirement: This course is available to all learners, of all academic backgrounds. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment:  At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognized accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: This Coaching for Coach is a useful qualification to possess, and will be very helpful to have especially for these careers: Businessmen Coaching Specialist Life Coaches Mentors And much more! Coaching Defining Coaching and Mentoring 00:15:00 Coaching Assessment Review 00:05:00 Interpersonal Communication Skills 00:15:00 Critical Coaching Skills 00:05:00 Setting Goals with SPIRIT 00:15:00 Learning Styles and Principles 00:15:00 The Benefits/Consequences Matrix 00:15:00 Skills in the Coaching 00:15:00 Giving Effective Feedback 00:15:00 Coaching for Coaches Transition From A Coach To An Entrepreneur 00:15:00 Ways To Raise Capital For Your Business 00:30:00 Design A Successful Business Model 00:30:00 Things You Need To Know About Setting Up A Company 00:15:00 Build A Remarkable Brand 00:30:00 Develop Effective Marketing Strategies 00:30:00 Advertising Is Important To Get Noticed 00:15:00 Expand Your Business 00:15:00 Joint Venture With Reputable Coach 00:15:00 Franchise Your Coaching Program 00:15:00 Becoming a Life Coach Understanding the Concepts 01:00:00 Life Coaching Areas 00:15:00 The Role of a Life Coach 00:30:00 Key Skills of a Life Coach 00:30:00 Do You Have What It Takes To Be A Coach? 00:30:00 Coaching Business 00:30:00 The Income Streams of a Life Coach 00:30:00 How to Build Your Business 00:15:00 Life Coaching FAQ 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00

Coaching for Coaches
Delivered Online On Demand9 hours 55 minutes
£18

Lean Six Sigma Green Belt Training

By Study Plex

Highlights of the Course Course Type: Online Learning Duration: 1 to 2 hours Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about lean six sigma Understand the core competencies and principles of lean six sigma Explore the various areas of lean six sigma Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert manager or entrepreneur Lean Six Sigma Green Belt Training Course Master the skills you need to propel your career forward in lean six sigma. This course will equip you with the essential knowledge and skillset that will make you a confident manager or entrepreneurand take your career to the next level. This comprehensive lean six sigma green belt course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this lean six sigma green belt course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective lean six sigma practice and equip you with the essential skills, confidence and competence to assist you in the lean six sigma industry. You'll gain a solid understanding of the core competencies required to drive a successful career in lean six sigma. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. This extensive course is designed for manager or entrepreneur or for people who are aspiring to specialise in lean six sigma. Enrol in this lean six sigma green belt course today and take the next step towards your personal and professional goals. Earn industry-recognised credentials to demonstrate your new skills and add extra value to your CV that will help you outshine other candidates. Who is this Course for? This comprehensive lean six sigma green belt course is ideal for anyone wishing to boost their career profile or advance their career in this field by gaining a thorough understanding of the subject. Anyone willing to gain extensive knowledge on this lean six sigma can also take this course. Whether you are a complete beginner or an aspiring professional, this course will provide you with the necessary skills and professional competence, and open your doors to a wide number of professions within your chosen sector. Entry Requirements This lean six sigma green belt course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This lean six sigma green belt course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This lean six sigma green belt course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction to Quality and Lean and Six Sigma Introduction to Quality and It's Importance 00:13:00 Introduction to Lean and Six Sigma 00:20:00 Lean Six Sigma Project Selection Methods 00:26:00 Introduction to Define Phase Project Charter 00:23:00 How to Identify Business Problems 00:18:00 How to Identify Stakeholders and Their Position 00:16:00 How to Find Out the Scope of the Project 00:17:00 Measure Phase Introduction to Measure 00:06:00 Process Map & It's Relevance to KPIV / KPOV 00:17:00 Data types - Continuous and Discrete 00:16:00 Sampling and Data Collection Plan 00:23:00 Data Collection Plan 00:13:00 Measurement System Analysis 00:23:00 Attribute Gauge R&R Analysis 00:19:00 Descriptive Statistics - Measure of Central Tendency 00:18:00 Introduction to Variation 00:20:00 Descriptive Statistics - Measures of Variation 00:24:00 Basic Data Diagnosis - Time Series 00:27:00 Basic Data Diagnosis & Stratification- Run Chart , Bar & Pie Chart 00:33:00 How to Baseline your Project 00:27:00 Process Capability Analysis 00:33:00 Process Capability Indices 00:37:00 Calculation of Z Score From Various Tables 00:09:00 Cause and Effect Analysis 00:29:00 Pareto Analysis for Prioritization 00:32:00 Control Impact Analysis for Prioritizing X's 00:17:00 5 Why Analysis for Finding the Root Cause 00:23:00 FMEA for Identifying the Risk & Root Causes 00:38:00 Introduction to Analyze Phase Recap of Define and Measure 00:21:00 Analyze Phase Learning Objectives and Deliverables 00:09:00 Introduction & 5 Principles of Lean 00:26:00 8 Wastes in Lean 00:36:00 Introduction to Value Stream Mapping 00:24:00 How to Draw a VSM - An Example 00:28:00 Tools and Techniques to Analyze X's&Y's 00:29:00 Tools Used for Correlation Studies 00:26:00 Properties of Normal Distribution 00:17:00 Introduction to Hypothesis Testing 00:15:00 Formulation of Null and Alternate Hypothesis 00:20:00 Connection Between Hypothesis Testing and 5 Why Analysis 00:10:00 Introduction to Type I and Type 2 Errors 00:14:00 Introduction to Type I and Type 2 Errors 00:14:00 Introduction to P Value 00:16:00 Hypothesis Testing of Means- Z test 00:28:00 Hypothesis Testing of Means - 1 Sample t Test 00:12:00 Hypothesis Testing of Means - 2 Sample t Test 00:28:00 Hypothesis Testing of Means - F test & Anova 00:31:00 Hypothesis Testing of Proportions - Chi Square Test 00:25:00 Introduction to Regression - Simple Linear Regression 00:24:00 Non Parametric Hypothesis Testing - Man- Whitney Test 00:21:00 Introduction to Improve Phase Recap of Analyze Phase 00:23:00 Learning Objectives and Deliverable of Improve Phase 00:11:00 Brainstorming Techniques Ground Rules for Solution Generation 00:21:00 Criteria Based Matrix for Solution Priritization 00:19:00 Pugh Matrix for Solution Prioritization 00:08:00 Introduction to Poka Yoke 00:08:00 Introduction to 5S 00:19:00 Cost Benefit Analysis 00:16:00 Implementation Plan 00:10:00 Pilot Implementation 00:12:00 Verification of Pilot Results 00:12:00 Improve Roadmap 00:05:00 Introduction to Control Phase Improve Recap 00:08:00 Control Phase Learning Objectives and Deliverable 00:10:00 Control Road Map and Objectives 00:09:00 Process Control and Control Plan 00:13:00 Introduction to Control Charts 00:17:00 Interpreting Control Charts 00:24:00 Control Limits and Specification Limits 00:17:00 Types of Control charts and Selection of Control Charts 00:28:00 P and NP Chart 00:26:00 U Chart 00:12:00 IMR Chart 00:13:00 X Bar R Chart 00:18:00 Steps for Implementing Control Charts and Response Plan 00:16:00 Before and After Display and Project Closure 00:23:00 Supplementary Resources Supplementary Resources - Lean Six Sigma Green Belt Training & Certification 00:00:00 Final Assessment Assessment - Lean Six Sigma Green Belt Training 00:10:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00

Lean Six Sigma Green Belt Training
Delivered Online On Demand
£19.99

Customer engagement (In-House)

By The In House Training Company

Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

Customer engagement (In-House)
Delivered in Harpenden or UK Wide or OnlineFlexible Dates
Price on Enquiry