460 Master of Business Management (MBM) courses delivered Online

The course aims to provide a comprehensive understanding of Talent Management, including its concept, purpose, and benefits. It aims to explore the financial value of Talent Management, with an emphasis on how effective Talent Management can improve a company's bottom line. The course also aims to analyze the Talent Management Process, from talent acquisition and development to performance evaluation and reward management. Through this course, learners will learn how to implement effective Talent Management strategies to attract, retain and develop top talent, resulting in a competitive advantage for their organization. After the successful completion of the course, you will be able to learn about the following, The concept, purpose and benefits of Talent Management. The Financial Value of Talent Management. The Talent Management Process.   The course aims to provide a comprehensive understanding of Talent Management by exploring the concept, purpose, and benefits of Talent Management. The course will highlight the importance of Talent Management in driving organizational performance and the financial value of Talent Management. The financial aspects of Talent Management will be examined, and the impact of effective Talent Management practices on an organization's bottom line will be discussed. Additionally, the Talent Management Process will be analyzed, including talent sourcing and retention, performance and rewards management, and employee development. By the end of the course, participants will have gained an understanding of the critical role of Talent Management in an organization's success, as well as the key practices necessary to effectively manage talent. The course aims to provide a comprehensive understanding of Talent Management, including its concept, purpose, and benefits. It aims to explore the financial value of Talent Management, with an emphasis on how effective Talent Management can improve a company's bottom line. The course also aims to analyze the Talent Management Process, from talent acquisition and development to performance evaluation and reward management. Through this course, learners will learn how to implement effective Talent Management strategies to attract, retain and develop top talent, resulting in a competitive advantage for their organization. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Talent Management Self-paced pre-recorded learning content on this topic. Introduction to Talent Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Talent Acquisition Specialist HR Generalist Recruitment Coordinator Learning and Development Specialist Talent Management Coordinator HR Assistant Talent Acquisition Coordinator Human Capital Analyst HR Consultant Talent Acquisition Consultant Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide a comprehensive understanding of E-commerce Software systems and their practical applications. After the successful completion of this lecture, you will be able to: Understand and apply E-commerce Software systems. Understand E-commerce Websites, along with their types. Understand the concept of Supply Chain Management in E-commerce. Understand Product Sourcing, Strategic Sourcing, Outsourcing, and Offshoring in E-commerce. Understand What is an EFT Payment? And How Do e-Checks Work? Understanding Digital payment systems, currency and Payment Gateways. The aim of this course is to provide a comprehensive understanding of E-commerce Software systems and their practical applications. By the end of the course, students will be able to understand and identify different types of E-commerce websites and apply the concept of Supply Chain Management in E-commerce. Additionally, students will be able to comprehend the concepts of Product Sourcing, Strategic Sourcing, Outsourcing, and Offshoring in E-commerce. Furthermore, the course will also focus on the understanding of EFT Payment and e-Checks and how they work in the context of E-commerce. Students will also learn about Digital payment systems, currency, and Payment Gateways and their role in the E-commerce industry. Overall, the course will equip students with the knowledge and skills required to understand and apply various E-commerce Software systems and concepts to effectively operate in the dynamic E-commerce industry. The aim of this course is to provide a comprehensive understanding of E-commerce Software systems and their practical applications. By the end of the course, students will be able to understand and identify different types of E-commerce websites and apply the concept of Supply Chain Management in E-commerce. Additionally, students will be able to comprehend the concepts of Product Sourcing, Strategic Sourcing, Outsourcing, and Offshoring in E-commerce. Furthermore, the course will also focus on the understanding of EFT Payment and e-Checks and how they work in the context of E-commerce. Students will also learn about Digital payment systems, currency, and Payment Gateways and their role in the E-commerce industry. Overall, the course will equip students with the knowledge and skills required to understand and apply various E-commerce Software systems and concepts to effectively operate in the dynamic E-commerce industry. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Appraising E-commerce System Self-paced pre-recorded learning content on this topic. Appraising E-Commerce System Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. E-commerce System Appraiser E-commerce System Analyst E-commerce System Consultant E-commerce Business Analyst E-commerce Operations Manager E-commerce Technology Strategist E-commerce Architect E-commerce Project Manager E-commerce Quality Assurance Analyst E-commerce User Experience Designer Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course offers a deep dive into the marketing mix, dissecting each of the Four P's and their interconnectedness with product life cycles. Participants will analyze how marketing decisions influence product features, pricing strategies, supply chain management, and integrated marketing communication, gaining a holistic understanding of modern marketing dynamics. After the successful completion of the course, you will be able to learn about the following, Define and explain the concept of the marketing mix. Define and elaborate on each of the Four P's: Product, Price, Place, and Promotion. Explore how the Four P's relate to different stages of the product life cycle. Examine how marketing decisions impact the product itself, including features, design, and branding. Evaluate how marketing strategies affect pricing decisions, such as setting initial prices, discounts, and pricing adjustments. Define the concept of the supply chain and its significance in marketing. Analyze how efficient supply chain management can impact product availability, distribution, and customer satisfaction. Define integrated marketing communication (IMC) and its role in modern marketing. Examine the components of IMC, including advertising, public relations, sales promotion, personal selling, and digital marketing. From defining the marketing mix to exploring supply chain significance and integrated marketing communication, this course covers the essentials. Participants will examine pricing decisions, product life cycle stages, and the components of integrated marketing communication, preparing them to navigate complex marketing landscapes strategically.   Dive into the intricacies of the marketing mix with this course, dissecting each Four P - Product, Price, Place, and Promotion - and understanding their impact on product life cycles. Participants will gain insights into supply chain management and integrated marketing communication, emerging equipped to make strategic marketing decisions across diverse aspects of the field. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding The Marketing Mix Self-paced pre-recorded learning content on this topic. Understanding the Marketing Mix Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course.The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Product Manager Pricing Strategist Distribution Coordinator Promotion Specialist Supply Chain Analyst Marketing Communication Manager Branding Consultant Digital Marketing Coordinator Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of the "Managerial Economics and Demand Analys" course is to provide businesses with the tools and techniques to make informed decisions about pricing, production, and resource allocation. After the successful completion of this lecture, you will be able to: Understand the Nature and Scope of Managerial Economics. Understand Optimization Techniques and New Management Tools. Understand Demand Theory and Price Elasticity of Demand. Understand Demand Estimation & Demand Forecasting. Managerial Economics applies economic theory and quantitative methods to solve business problems and optimize decision-making. Demand Analysis and Estimation, in particular, help businesses understand the behaviour of consumers in relation to their products or services. By analyzing consumer demand, businesses can determine the optimal pricing strategy and how to allocate resources to maximize profits. The aim of Managerial Economics and Demand Analysis is to provide businesses with the tools and techniques to make informed decisions about pricing, production, and resource allocation. Managerial Economics applies economic theory and quantitative methods to solve business problems and optimize decision making. Demand Analysis and Estimation, in particular, helps businesses understand the behavior of consumers in relation to their products or services. By analyzing consumer demand, businesses can determine the optimal pricing strategy and how to allocate resources to maximize profits VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Managerial Economics & Demand Analysis and Estimation Self-paced pre-recorded learning content on this topic. Managerial Economics and Demand Analysis Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Business Analyst Marketing Manager Sales Manager Pricing Analyst Product Manager Supply Chain Manager Operations Manager Financial Analyst Economist Management Consultant. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

With the aid of case studies, this course seeks to give students a thorough understanding of E-commerce Marketing and tactics. Students who successfully complete this course will be able to comprehend the growth methods and constraints faced by e-commerce enterprises and possess the competencies required to establish, expand, and maintain a profitable online enterprise. Understand E-commerce Marketing and strategies with the help of case studies Grow Ecommerce by understanding the strategies and barriers to growth. Understand Competitive Advantage, Michael Porter & Sustainable Competitive Advantage. Understand and measure the success of a strategy with the help of cost-benefit analysis and ROI calculation techniques. Understand the process and Requirements of Starting an Online Business and measuring its impact.   This course aims to give students a comprehensive understanding of E-commerce Marketing and strategies via the use of case studies. By successfully completing this course, students will be able to appreciate the growth strategies and limitations faced by e-commerce businesses and will have the skills necessary to start, manage, and sustain a successful online business. This course aims to provide students with a comprehensive understanding of E-commerce Marketing and strategies with the help of case studies. By the end of this course, students will be able to understand the strategies and barriers to growth in E-commerce businesses, and develop the skills needed to grow and sustain a successful online business. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Realizing E-Business Strategy and Implementation Self-paced pre-recorded learning content on this topic. Realizing E-Business Strategy And Implementation Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. E-Business Strategist E-Commerce Implementation Manager Digital Transformation Consultant E-Business Project Manager E-Business Analyst E-Business Architect E-Commerce Solutions Consultant E-Commerce Business Development Manager E-Business Technology Specialist E-Commerce Operations Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide learners with a comprehensive understanding of the key factors that drive brand identity and the various components of brand personality, profile, positioning, and association. By the end of the course, learners will be able to understand the relationship between brand identity and image, the importance of brand value, and the different methods for achieving brand differentiation. After the successful completion of the course, you will be able to learn about the following, Factors driving brand identity. Brand Identity Prism. Brand relationship with Organisation. Brand Personality, Profile and Positioning. Brand relationship with employees and customers. Brand Identity, Image and Brand Value. Brand Position, Association and Differentiation. Points of Difference (POD) and Points of Parity (POP). This course is designed to provide a deep understanding of the fundamental concepts of brand identity and branding strategy. The course begins with an overview of the factors that drive brand identity and how they influence the development of brand personality, profile, and positioning. The Brand Identity Prism is introduced as a tool to help learners analyze and understand the various aspects of brand identity. The course then explores the relationship between brand identity and the organization, including the role of employees and customers in building and maintaining brand identity. This course is designed to provide a deep understanding of the fundamental concepts of brand identity and branding strategy. The course begins with an overview of the factors that drive brand identity and how they influence the development of brand personality, profile, and positioning. The Brand Identity Prism is introduced as a tool to help learners analyze and understand the various aspects of brand identity. The course then explores the relationship between brand identity and the organization, including the role of employees and customers in building and maintaining brand identity. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Brand Identity Personality And Positioning Self-paced pre-recorded learning content on this topic. Understanding Brand Identity Personality and Positioning Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Managers Brand Managers Advertising Managers Communication Managers Public Relations Managers Sales Managers Business Development Managers Entrepreneurs Small Business Owners Marketing and Branding Consultants Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The aim of this course is to provide learners with a comprehensive understanding of the different aspects of e-commerce. By the end of the course, learners will be able to comprehend the nature and dynamics of e-commerce, including the use of electronic means to conduct transactions. The course will cover the concept of M-commerce, which is an extension of e-commerce, and provide learners with the knowledge of how to differentiate between e-commerce and e-business. Learners will also learn about the key strategies used in internet marketing, as well as the different types of e-tailing. Finally, the course will explore the concept of Virtual Enterprise, giving learners an insight into how businesses operate in the digital world. By the end of the course, learners will be able to apply this knowledge to real-world scenarios and make informed decisions about e-commerce-related opportunities and challenges. After the successful completion of the course, you will be able to learn about the following, Understand the nature and dynamics of E-commerce. Understand the concept of M-commerce. Differentiate between E-commerce V/s E-business. Understand Internet Marketing and its key strategies. Understand E-tailing and key types. Understand the concept of Virtual Enterprise. The aim of this course is to provide learners with a comprehensive understanding of E-commerce and its various aspects. Through this course, learners will gain an understanding of the nature and dynamics of E-commerce, including the concept of M-commerce and the key differences between E-commerce and E-business. They will also learn about the fundamentals of internet marketing and its key strategies, as well as E-tailing and its different types. In addition, this course will cover the concept of Virtual Enterprise and how it operates in an E-commerce context. Upon completion of this course, learners will have a sound understanding of the various components of E-commerce, enabling them to better understand the E-commerce landscape and successfully navigate its complexities. The aim of this course is to provide learners with a comprehensive understanding of the different aspects of e-commerce. By the end of the course, learners will be able to comprehend the nature and dynamics of e-commerce. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to E-commerce Management Self-paced pre-recorded learning content on this topic. Introduction to E-Commerce Management Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. E-commerce Manager Online Sales Manager Digital Marketing Manager Web Content Manager SEO Specialist SEM Specialist E-commerce Business Analyst E-commerce Marketing Specialist E-commerce Merchandiser Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

The course will cover several topics related to project management, including project execution strategies, the four P's of project strategy execution, project execution steps, organization breakdown structure (OBS), project organizational charts, project stakeholders, RACI, RACI matrices, RACI guidelines, role confusion in RACI Matrix, statement of work (SOW) in project management, usage, and the components of a statement of work in project management. By the end of the course, students should be able to understand and apply these concepts effectively in managing projects. This course provides a comprehensive understanding of project management, focusing on project execution strategies, steps, and organizational structures. Participants will learn about the four P's of project strategy execution, the organization breakdown structure, and project organizational charts. The course also covers project stakeholders, RACI matrices and guidelines, and the statement of work in project management, including its usage and components. By the end of the course, students will have gained knowledge of these essential project management concepts and be able to apply them effectively in managing projects. The course will provide practical examples and case studies to enhance learners' understanding of the material. Following main topics will be discuss in this course;  Project Execution Strategies: Four P's of Project Strategy Execution, Project Execution Steps. Organization Breakdown Structure (OBS) as a Function of Project ManagementMeasures and Steps of OBS, Types of OBS, Project Organizational Charts. Project Stakeholders: Identification of Project Stakeholders, Role of Stakeholders in Project Management, Strategies to Manage Stakeholders. RACITypes of RACI, RACI Matrices, RACI Guidelines, Role Confusion in RACI Matrix. Statement of Work (SOW) in Project Management: Usage of SOW, Components of SOW, Importance of SOW in Project Management. This course provides a comprehensive understanding of project management, focusing on project execution strategies, steps, and organizational structures. Participants will learn about the four P's of project strategy execution, the organization breakdown structure, and project organizational charts. The course also covers project stakeholders, RACI matrices and guidelines, and the statement of work in project management, including its usage and components. By the end of the course, students will have gained knowledge of these essential project management concepts and be able to apply them effectively in managing projects. The course will provide practical examples and case studies to enhance learners' understanding of the material. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Project Execution Strategies Self-paced pre-recorded learning content on this topic. Project Execution Strategies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. CEO, Director, Manager, Supervisor Project Managers Project Coordinators Project Analysts Business Analysts Team Leaders Department Managers Executives overseeing projects Consultants Engineers IT Professionals Marketing Managers Human Resources Managers Financial Analysts Operations Managers Supply Chain Managers Product Managers. Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

This course aims to provide learners with a comprehensive understanding of branding decisions and their critical role in developing an organization's brand image in the external environment. By the end of this course, participants will appreciate branding strategy and its types and will be able to identify the distinct factors that influence branding decisions. Participants will also develop an understanding of the concept of brand knowledge and brand perception. Additionally, this course will cover the marketing strategy planning process and integrated marketing communication. After the successful completion of the course, you will be able to learn about the following, Introduction to Branding. Branding Strategies. Factors Influencing Branding Decisions. Brand Knowledge and Perception. Marketing Strategy Planning. Integrated Marketing Communication. This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior. This course covers the fundamentals of branding decisions and their importance in developing a strong brand image for an organization. Learners will learn about the various types of branding strategies and how they can be used to create a unique brand identity. The course will explore the factors that influence branding decisions, including consumer behavior, market trends, and competition. Additionally, learners will learn about brand knowledge and perception and how they impact consumer behavior. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Branding Decisions and Strategies Self-paced pre-recorded learning content on this topic. Branding Decisions and Strategies Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing professionals Brand managers Marketing students Entrepreneurs Business owners Advertising professionals Public relations professionals Sales professionals Marketing analysts Product managers Digital marketers Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.

"This course aims to explore the intricate link between buyer behavior and effective promotional strategies, emphasizing e-consumer behavior within the digital landscape. Participants will delve into the pivotal role of digital technologies in elevating customer experience, leveraging algorithms, artificial intelligence, mastering online complaint resolution, and post-purchase management. Moreover, it covers integrated marketing communications and relationship marketing, equipping learners with the expertise to assess marketing metrics for proficient customer relationship management upon completion." "After completing this course successfully, learners will gain proficiency in the following key areas: Understanding buyer behavior and effective promotional strategies. Analyzing e-consumer behavior in the digital realm. Implementing digital technologies to enhance customer experience. Harnessing algorithms and Artificial Intelligence for effective utilization. Excelling in online complaint handling and post-purchase management. Implementing integrated marketing communications and relationship marketing strategies. Evaluating marketing metrics for proficient customer relationship management." This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. It will examine the impact of digital technologies on customer experience, including the use of algorithms and artificial intelligence. The course will also cover topics such as online complaint handling and post-purchase management, integrated marketing communications, and relationship marketing. Additionally, students will learn how to evaluate marketing metrics to manage customer relationships effectively. This course aims to explore the relationship between buyer behavior and promotional strategies, with a specific focus on e-consumer behavior in a digital context. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Managing Customer Experience Communication Self-paced pre-recorded learning content on this topic. Managing Customer Experience Communication Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Customer Experience Communication Manager Customer Journey Communication Specialist Experience Design and Communications Lead Customer Relations Communications Coordinator Brand Experience Manager Customer Engagement Strategist Digital Customer Experience Manager Customer Experience Communications Analyst User Experience Communication Consultant Customer Insight and Engagement Officer   Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.