Overview SEO help you define your most profitable focused audience and develop a bridge of communication that reach them directly, thereby positioning your product in the right and most efficient way. Using SEO skills targets increasing the number of visitors to a website and ensuring that the site appears high in ranking on the list of top page results returned by a search engine. SEO has become an increasingly sought-after skill for companies who want to keep track of their rankings in Google's organic search. To reach the customer nationally or internationally, SEO is the only way where we can reach a global market. It is very important to understand the techniques of SEO and how to use Digital Marketing in a more efficient way to reach every corner of the world. This Specialized course will highlight the skills required to optimize website content for top SE Ranking. Through this course, you will learn the algorithms many search engines follow including Google Search. Specially designed with a lot of practical and live examples of advanced SEO techniques used by professionals you will gain a real-world skill to enhance your knowledge in Content Marketing, On-Off Page Optimization, followed by aligning SEO with overall business strategies.
Overview Digital technologies dramatically reshape your business. Almost all business, companies are trying to pursue significant changes to gain the beneficial effects of this new technological development and some are working hard to attain the benefit of this trend to survive. This has opened new economic opportunities which are progressively opening for organisations that need to reshape. The course will help to gain the knowledge to boost skills and to comprehend the procedures that are obligatory to communicate with clients in new ways and govern the rebellion of the media landscape. It will deliver the delegate's practises and procedures that will explain to them to cope with digital transformation, from organisational change to integrating new competencies. Participants will also learn the methods of developing a marketing strategy and managing a digital marketing Project.
Overview Objectives Analysis of current market practices and what products and structures are utilized, and why Developing new products for your clients and markets Entering the crypto and fintech space to serve the Islamic market Structuring products from the building block of theory (Islamic law) through to the final end product Impact on each group of stakeholders (Scholars, structurers, legal, marketing, operations, risk, execution etc)
Overview Competitor Analysis is a key area every professional does to understand their business presence. It gives your insight into your business standings and also knowledge of your competitors and their strength and weakness. Analysing your competitors helps you understand the market and your power to deal with the competitors. It is an essential marketing and strategic tool. It provides both an offensive and defensive strategic tool to analyse opportunities and threats.
Overview Corporate sales as word define mainly happens to take place during Business to Business sales process where a company sells their product and services to other businesses. It is a very complex sales and understanding and creating a strategic plan is really important during the process. Today corporate industries are working and planning new strategies, running many campaigns to promote business and use enhance marketing and sales plan to achieve their goals. In this competitive era, it has become a major necessity now. Attaining the desired skills, it requires continual development and training. Today every corporate sector wants to increase the business and losing big or even small deals is more than just a disappointment. It gives an edge to the competitors over their competitors. This course is specially designed to understand the depth of corporate sales and how to create appropriate strategies in the niche market. It will help attain the skills required for continual development to cope with the changing trends. This Course Corporate Sales will reduce the risk of losing and will increase success with key sales opportunities. This corporate sales programme will feed you with a trustable approach that reduces risks without fading chances of individual flair or innovation
About this Virtual Instructor Led Training (VILT) The energy industry has started its journey to be more data centric by embracing the industry 4.0 concept. As a result, data management - which was considered until recently as a back-office service to support geoscience, reservoir management, engineering, production and maintenance - is now given the spotlight! To become an active stakeholder in this important transition in E&P data management, it is necessary to understand the new technical opportunities offered by the Cloud, Artificial Intelligence and how data governance can pave the way towards more reliable and resilient processes within E&P domain. Several key questions that need to be addressed: Why place more focus on data assets? Is data management just about serving geoscientists or engineers with fresh data? What is the value of data management in the E&P sector for decision making? How to convince the data consumers that the data we provide is reliable? Is the data architecture of my organization appropriate and sustainable? The purpose of this 5 half-day Virtual Instructor Led Training (VILT) course is to present the data challenges facing the energy organizations today and see how they practically solve them. The backbone of this course is based on the DAMA Book of Knowledge for Data Management. The main data management activities are described in sequence with a particular focus on recent technological developments. Training Objectives Upon completion of this VILT course, the participants will be able to: Understand why the data asset is now considered as a main asset by energy organizations Appreciate the importance of data governance and become an active stakeholder of it Understand the architecture and implementation of data structure in their professional environment Get familiarized with the more important data management activities such as data security and data quality Integrate their subsurface and surface engineering skills with the data managements concepts This VILT course is unique on several points: All notions are explained by some short presentations. For each of them, a set of video, exercises, quizzes will be provided to help develop an engaging experience between the trainer and the participants A pre-course questionnaire to help the trainer focus on the participants' needs and learning objectives A detailed reference manual A lexicon of terms for data-management Limited class size to encourage the interactivity Target Audience This VILT course is intended for: Junior/new data managers Geoscientists Reservoir engineers Producers Maintenance specialists Construction specialists Human resources Legal Course Level Basic or Foundation Training Methods The VILT course will be delivered online in 5 half-days consisting 4 hours per day, with 2 breaks of 10 minutes per day. Course Duration: 5 half-day sessions, 4 hours per session (20 hours in total). Trainer Your expert course leader is a geologist by education who has dedicated his career to subsurface data management services. In 2016, he initiated a tech startup dedicated to Data Management using Artificial Intelligence (AI) tools. He is heavily involved in developing business plans, pricing strategies, partnerships, marketing and SEO, and is the co-author of several Machine Learning publications. He also delivers training on Data Management and Data Science to students and professionals. Based in France, he was formerly Vice President, Sales & Marketing at CGG where he was in charge of the Data Management Services strategy, Sales Manager at Spie O&G Services where he initiated the Geoscience technical assistance activities and Product Manager of interactive seismic inversion software design and marketing at Paradigm. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations
About this training Carbon Capture and Storage (CCS) is an upcoming new technology that has a vital place within global efforts to decarbonise. It has a unique set of challenges, opportunities and risks to be understood and accommodated within appropriate legal, regulatory, and social and public license frameworks. The course has a strong international and global south emphasis with case studies on CCS projects and will touch on the role of CCS in developing country energy transition. The course satisfies a part of the market that is not currently catered for - the wider science, risks, financing, regulation, planning and social license aspects of CCS. These are issues that are as important as the technical issues in the sense that any of them can be a show-stopper for CCS. Training Objectives Upon completion of this course, participants will be able to: Place CCS within the context of the global geological carbon cycle and the contribution to could make to carbon abatement Explore the basic engineering and other challenges and solutions of CO2 transport and capture Recognize the geological challenges and solutions of CO2 storage Learn the methods of geological and environmental monitoring of CCS sites and why monitoring is important Understand the policy and finance challenges and solutions of CCS projects Know the importance of social license to operate and how to gain a social license to operate Target Audience This course will cater for in-company legal specialists, finance, project managers, marketing and communications specialists; as well as geologists, planners and environmental scientists in regulatory or government roles in regions considering the development of CCS. The course will provide up to date and relevant information to help in understanding opportunities and in managing risk. Geoscientists Government energy regulators and policy makers Financiers and investors Government natural resource and planning department Environmental scientists Finance professionals Marketing and communication professionals Legal specialists Project managers Course Level Basic or Foundation Trainer Your expert course leader is one of the most influential figures in British geoscience. He has 25 years' experience in geological, energy, and palaeontological science and research, including 8 years national level science leadership as the UK's chief geologist (Executive Chief Scientist and Director of Science and Technology of the British Geological Survey). He has been providing geoscience advice to Government for almost 15 years and has an excellent overview of Government policy, industrial activity and funding landscape in applied and energy geoscience, including CCUS and shale gas. He is a well-known communicator of science and has published three single-author popular science books (one award-winning), including the best introductory book on CCS 'Returning Carbon to Nature' Elsevier 2013. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information post training support and fees applicable Accreditions And Affliations
Our business photography courses are created to help individuals learn how to take professional-quality photographs for use in a business setting. By taking these courses, individuals and businesses can gain the skills and knowledge they need to create visually appealing content that can help their business stand out in a crowded marketplace. About the course Courses are focussed on the client’s requirements and are bespoke to their needs. We cater from one-to-one courses for small businesses to whole marketing departments for multinationals. So whether you’re a dog walker who wants more views or a design company that needs more collateral, we can help improve your stock imagery. These classes cover a range of topics, including learning your camera settings, lighting, composition, and editing techniques. Clients will learn how to use their cameras to capture high-quality images that can be used for marketing materials, social media posts and other promotional materials. They will also learn how to edit their photos using professional software packages like Adobe Lightroom and Apple Photos to give their images that extra pop. The important stuff These courses are all bespoke in nature so pricing will vary but we start at £350 for a three-hour course. We will discuss your specific needs before the course and make sure we cover them during the course. We will travel to your place of work so you get the relevant experience in the right environment.
About this Virtual Instructor Led Training (VILT) Accredited by the United Kingdom Lubricants Association (UKLA), this 4 half-day Virtual Instructor Led Training (VILT) course will provide an in-depth understanding of the principles, economics and flexibility of lubricant blending plants and how to operate a lubricants blending plant efficiently and economically. The latest developments and trends in lubricant blending and the advantages and disadvantages of lubricant blending equipment, facilities and operations will be discussed. The importance of testing components and products for each blend, lubricant blend quality control and product quality management will also be explained. The VILT course will also clarify the importance of lubricant product filling, packaging and warehouse storage, strategies for optimising existing lubricant blending plant facilities and how to avoid or minimise problems with lubricant blending and product quality. The VILT course is recognised under the UKLA Continuing Professional Development (CPD) scheme for Registered Lubricant Professional. *There will be an examination for this VILT. Training Objectives This VILT course will enable you to: Learn about Mineral Oil Base Oils; API Groups I, II and III: Properties and Characteristics Acquire the knowledge about Synthetic Base Oils; API Groups IV and V: Properties and Characteristics Learn about Lubricant Additives: Properties and Characteristics Know the Lubricant Formulation and Ease of Blending Explore the Blending Plant Design: Grassroots Plants and Upgrading Existing Plants Learn about Blending Plant Equipment and Facilities and Their Operation Understand the Lubricant Blending Issues: Avoiding Problems Test and Analyse Base Oils and Additives Test and Analyse Blended Lubricants Explore the importance of Product Quality Control Understand the process of Lubricant Packaging and Filling Understand the process of Lubricant Storage Learn about Product Quality Management Target Audience This VILT course will be useful and applicable for: Middle and Senior managers to understand how and why to design and operate an efficient and profitable lubricant blending plant. Blending plant operators and specialists to improve and optimise current blending plant operations. Manufacturers of lubricants will understand how and why high quality components and effective testing during the entire blending process are important to final lubricant product quality and performance. Lubricant formulators will understand the importance of close communication and co-operation with blending plant managers and operators to minimise blending costs and to thereby maximise product profitability. Course Level Intermediate Training Methods The VILT course will be delivered online in 4 half-day sessions comprising 4 hours per day, with 2 breaks of 10 minutes per day. Course Duration: 4 half-day sessions, 4 hours per session (16 hours in total). Trainer Your expert course leader (CChem, MRC) has worked as Sales, Technical Marketing Manager and Company Director with over 50 years of broad experience in the lubricants, fuels, petroleum additives, with four leading companies Chevron, Ethyl Petroleum Additives Ltd, Texaco Limited and Kuwait Petroleum (GB) Ltd. His major recent responsibilities have been concerned with leading the Oil Industry Association United Kingdom Lubricants Association, and acting in an advisory capacity as Technical Director to the Association. He has acquired a wide experience in technical, marketing and sales within the oil industry. The related experience gained with the oil additives industry has provided him with special additional insights. He has also led the Certificate of Lubricant Competence course for the United Kingdom Lubricants Association (UKLA) for 11 years. He is a Chartered Chemist and a Member of the Royal Society of Chemistry. POST TRAINING COACHING SUPPORT (OPTIONAL) To further optimise your learning experience from our courses, we also offer individualized 'One to One' coaching support for 2 hours post training. We can help improve your competence in your chosen area of interest, based on your learning needs and available hours. This is a great opportunity to improve your capability and confidence in a particular area of expertise. It will be delivered over a secure video conference call by one of our senior trainers. They will work with you to create a tailor-made coaching program that will help you achieve your goals faster. Request for further information about post training coaching support and fees applicable for this. Accreditions And Affliations