The Professional Certificate Course in Introduction to Hotel Marketing covers the importance of hotel marketing in business, market segmentation, product development, strategic pricing, product promotion, distribution channels, and online marketing. The course provides a comprehensive overview of the fundamental concepts and skills required for effective hotel marketing, enabling students to develop and implement successful marketing strategies. The Professional Certificate Course in Introduction to Hotel Marketing provides comprehensive knowledge and skills in hotel marketing. The course covers topics such as market segmentation, product development, strategic pricing, distribution channels, and online marketing. After the successful completion of the course, you will be able to learn about the following, What is Hotel Marketing? Importance of Marketing in Business. What is Market Segmentation. Benefits of Market Segmentation. Types of Market Segmentation. Product Development for effective sales. What should be the strategic Product Pricing. Locating the Product and its importance. Product Promotion, its way and role in Hotel Marketing. Channel of Distribution in the Hotel Industry Online Marketing. The Professional Certificate Course in Introduction to Hotel Marketing covers the importance of hotel marketing in business, market segmentation, product development, strategic pricing, product promotion, distribution channels, and online marketing. The course provides a comprehensive overview of the fundamental concepts and skills required for effective hotel marketing, enabling students to develop and implement successful marketing strategies. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Introduction to Hotel Marketing Self-paced pre-recorded learning content on this topic. Introduction to Hotel Marketing Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Hotel Marketing Professionals Hospitality Industry Professionals Individuals interested in the Hospitality Industry Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Have you noticed that marketing is increasingly shifting to digital marketing through social networking websites? One of the effective and used marketing today is the digital marketing through social media: Facebook. In this course you will learn the skills needed for this type of marketing and how to maximise your online exposure and make more money with a powerful fan gate. Description: This course will teach you how online promotions on Facebook works.This course will cover Facebook Fan Page Creation, White Label Reports, How to do Post Status Updates, How to Setup your List Building Machine, Integrating Images and other aspects. This will also teach you how to utilise this online platform as a major aspect of your business's promotional efforts. You will be taught about various distinctive methodologies that you can take which all have diverse territories that should be considered before choosing the best approach for you. You will also be acquainted with the procedures of site design improvement (SEO), how to utilise site design improvement to amplify the applicable guests to your site. You will likewise be taught about numerous pitfalls and obstructions that are included with site improvement. You will also know adequately how to test how viable site design improvement has been in advancing your site. Who is the course for? Employees of the business industry and other businessmen who want to learn how to become profitable through Social Media Marketing focusing on Facebook. People who have an interest in Social Marketing and how to effectively communicate with their potential clients through this platform. Entry Requirement: This course is available to all learners, of all academic backgrounds. However, an educational background and experience related to marketing, communication and technology will be of great advantage. Learners should be aged 16 or over to undertake the qualification. Good understanding of English language, numeracy and ICT are required to attend this course. Assessment: At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam. Certification: After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24. PDF certificate's turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days. Why choose us? Affordable, engaging & high-quality e-learning study materials; Tutorial videos/materials from the industry leading experts; Study in a user-friendly, advanced online learning platform; Efficient exam systems for the assessment and instant result; The UK & internationally recognised accredited qualification; Access to course content on mobile, tablet or desktop from anywhere anytime; The benefit of career advancement opportunities; 24/7 student support via email. Career Path: The Crash Course in Facebook Page Marketing will be very beneficial and helpful, especially to the following careers: Marketing and Promotions Specialists Marketing Managers Online Content Creator Product Creators Sales Managers Sales and Promotions Specialists Social Media Specialist Top Executives And Much More! A Crash Course in Facebook Page Marketing Creating Your Facebook Fan Page 01:00:00 Setting Up Your List Building Machine 00:30:00 Integrate images 01:00:00 Final Tips 00:30:00 Certificate and Transcript Order Your Certificates and Transcripts 00:00:00
Follow your dreams by enrolling on the Hotel Management and Marketing course today and develop the experience, skills and knowledge you need to enhance your professional development. Hotel Management and Marketing will help you arm yourself with the qualities you need to work towards your dream job. Study the Hotel Management and Marketing training course online with Janets through our online learning platform and take the first steps towards a successful long-term career. The Hotel Management and Marketing course will allow you to enhance your CV, impress potential employers, and stand out from the crowd. This Hotel Management and Marketing course consists of a number of easy to digest, in-depth modules, designed to provide you with a detailed, expert level of knowledge. Study the Hotel Management and Marketing course through a mixture of instructional video lessons and online study materials. Receive online tutor support as you study the Hotel Management and Marketing course, to ensure you are supported every step of the way. Get a digital certificate as proof of your Hotel Management and Marketing course completion. Janets is one of the top online training course providers in the UK, and we want to make education accessible to everyone! Learn the essential skills you need to succeed and build a better future for yourself with the Hotel Management and Marketing course. The Hotel Management and Marketing course is designed by industry experts and is tailored to help you learn new skills with ease. The Hotel Management and Marketing is incredibly great value and allows you to study at your own pace. With full course access for one year, you can complete the Hotel Management and Marketing when it suits you. Access the Hotel Management and Marketing course modules from any internet-enabled device, including computers, tablets, and smartphones. The Hotel Management and Marketing course is designed to increase your employability and equip you with everything you need to be a success. Enrol on the Hotel Management and Marketing now and start learning instantly! What You Get Out Of Studying Hotel Management and Marketing With Janets: Receive a digital Certificate upon successful completion of the Hotel Management and Marketing course Get taught by experienced, professional instructors Study at a time and pace that suits your learning style Get instant feedback on assessments 24/7 help and advice via email or live chat Get full tutor support on weekdays (Monday to Friday) Description The Hotel Management and Marketing training course is delivered through Janets' online learning platform. Access the Hotel Management and Marketing content from any internet-enabled device whenever or wherever you want to. The Hotel Management and Marketing course has no formal teaching deadlines, meaning you are free to complete the course at your own pace. Method of Assessment To successfully complete the Hotel Management and Marketing course, students will have to take an automated multiple-choice exam. This exam will be online and you will need to score 60% or above to pass the Hotel Management and Marketing course. After successfully passing the Hotel Management and Marketing course exam, you will be able to apply for a CPD-accredited certificate as proof of your Hotel Management and Marketing qualification. Certification All students who successfully complete the Hotel Management and Marketing course can instantly download their digital certificate. You can also purchase a hard copy of the Hotel Management and Marketing course certificate, which will be delivered by post for £9.99. Who Is This Course For: The Hotel Management and Marketing is ideal for those who already work in this sector or are an aspiring professional. This Hotel Management and Marketing course is designed to enhance your expertise and boost your CV. Learn key skills and gain a professional qualification to prove your newly-acquired knowledge. Requirements: The Hotel Management and Marketing is open to all students and has no formal entry requirements. To study the Hotel Management and Marketing course, all your need is a passion for learning, a good understanding of English, numeracy, and IT skills. You must also be over the age of 16. Career Path: The Hotel Management and Marketing is ideal for anyone who wants to pursue their dream career in a relevant industry. Learn the skills you need to boost your CV and go after the job you want. Complete the Hotel Management and Marketing and gain an industry-recognised qualification that will help you excel in finding your ideal job. Course Content Hotel Management and Marketing Introduction to Hotel Management Hotel Business Administration 00:15:00 Type of Hotels 00:15:00 Hotel Administration Structure 00:15:00 Hospitality Management Introduction to Hospitality Management 01:00:00 Characteristics of the Hospitality Industry 00:15:00 Relationship Between the Hospitality Industry and Tourism 00:15:00 Influences Which Affect the Industry 00:15:00 The Development of the Hospitality Industry 01:00:00 Hospitality Brands 00:15:00 Accommodation 01:00:00 Food Service 01:00:00 Successful Quality Management 01:00:00 Housekeeping, Engineering & Security Housekeeping 00:15:00 Engineering Department 00:15:00 Security Departments 00:15:00 Human Resource Management Human Resource Management 00:15:00 Roles of HRM 00:15:00 Quality Management Quality Management 00:15:00 Marketing Marketing 00:45:00 Market Strategy in Hotel Industry 00:30:00 Interdepartmental Communications Skills Interdepartmental Communications 00:15:00 Communication Skills 00:45:00 Mock Exam Mock Exam - Hotel Management and Marketing 00:20:00 Final Exam Final Exam- Hotel Management and Marketing 00:20:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
Our SEO and Digital Marketing Diploma course is a thorough course that seeks to give students the abilities and information required to excel in the digital marketing field. The course covers a wide range of topics, including paid advertising and social media marketing as well as the core SEO fundamentals. The training will cover topics including user experience, web analytics, keyword research and content planning, and more. The curriculum is primarily made for people who wish to work in digital marketing as well as business owners and entrepreneurs who want to expand their online presence and reach. Participants will obtain a thorough awareness of the digital marketing landscape and acquire the skills necessary to succeed in this quickly changing industry through a combination of lectures, assignments, and assessments. Enrol today! Learning Outcomes Recognize the fundamentals of SEO, such as technical SEO and on-page, off-page, and other optimisation techniques To raise the rating and organic traffic of your website, conduct keyword research and create a content strategy Learn everything there is to know about the different aspects of digital marketing, such as paid advertising, email marketing, and social media Establish a budget, identify your target audience, and create an effective digital marketing campaign Learn web analytics techniques to monitor and evaluate website performance and visitor behaviour. Develop a solid grasp of user experience and conversion optimisation, including website design Recognize the significance of reputation management and branding in digital marketing. Learn the information and skills necessary to successfully communicate digital marketing plans and results to customers or stakeholders Gain the capacity to adjust to changes in the world of digital marketing and keep abreast with best practices in the sector Certificate of Achievement After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post. Method of Assessment At the end of the SEO and Digital Marketing Diploma course, you will be required to take an online final test, which must be passed to successfully complete the course. The test will be automatically marked and provide immediate feedback on your performance. This will give you a clear indication of your level of understanding of the course material and help you identify areas where you may need additional support or further study. The final test is designed to ensure that you have achieved the course learning outcomes and are well-prepared to apply your newly acquired skills in the real world. Career path Here is a potential career path for SEO and Digital Marketing Diploma course in the UK with the annual salary range: Digital Marketing Assistant - £18,000 to £25,000 Social Media Manager - £20,000 to £40,000 SEO Specialist - £25,000 to £40,000 PPC Manager - £30,000 to £50,000 Digital Marketing Manager - £35,000 to £60,000 Head of Digital Marketing - £50,000 to £100,000+
Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Digital Marketing Google Ads Masterclass Search Engine Optimization Training Advanced SEO Training Master In SEO Keyword Research Instagram Marketing Course Affiliate Marketing Social Media Influencer Digital Advertising and Marketing 101: The Complete Guide Digital Advertising and Marketing 201: Top Topic & Trends Digital Advertising and Marketing 301: Professional Course Digital Marketing Email Marketing Masterclass 2 Master In Landing Page Design Obtain Your Certificate Order Your Certificate of Achievement 00:00:00 Email Marketing Masterclass
Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Introduction: Why Webinars Can Transform Your Business 1.1 Why Webinar Sales Funnels Can Transform Your Business 00:04:00 1.2 Webinar Sales Funnel Breakthrough 00:03:00 The Essential Components of a Marketing Funnel 2.1 What Is a Funnel. 00:09:00 2.2 Component Pages In a Funnel 00:09:00 2.3 15 Essential Components of an Internet Marketing Funnel 00:14:00 Putting Your Webinar Essentials in Place 3.1 Getting Started Webinar Essentials 00:05:00 3.2 The Essential Components of a High Converting Webinar 00:08:00 3.3 Product Selection Setting Up Links And Affiliate Accounts Lecture 00:03:00 3.4 Setting Up Your Email Platform Lecture 00:02:00 The Essential Pages for Your Webinar Funnel 4.1 The Essential Pages You Will Need To Create Lecture 00:02:00 4.2 How To Create Your Webinar Registration Page Lecture 00:05:00 4.3 Funnel Diagram Part 1 and 2 00:01:00 4.4 How to Create Your Webinar Registration Confirmation Page Lecture 00:03:00 4.5 Funnel Diagram Part 3 00:01:00 How To Set Up Your Webinar Delivery Platform 5.1 How to Set Up Your Webinar Lecture 00:08:00 5.2 Webinar Delivery How to Record or Deliver Your Webinar Lecture 00:01:00 5.3 Funnel Diagram Parts 4 and 5 00:01:00 Webinar Marketing and Registration 6.1 Webinar Marketing Timetable Lecture 00:01:00 6.2 Webinar Marketing and Registration Lecture 00:01:00 6.3 Types of Prospects Lecture 00:01:00 Joint Venture Partner Email Sequences 7.1 JV Partner Email Sequence Lecture 00:02:00 7.2 Funnel Diagram Part 6 00:01:00 Your Webinar Marketing Email Sequences to Your List 8.1 Email Marketing Sequence Your List Lecture 00:01:00 8.2 Funnel Diagram Part 7 00:01:00 8.3 Registration and Indoctrination Email Sequence Lecture 00:03:00 8.4 Advanced Training for Online Courses Masterclass Indoctrination Video 1 00:06:00 8.5 Indoctrination Video 2 The Truth About Online Courses 00:06:00 8.6 Active Campaign Webinar Automation Lecture 00:01:00 8.7 UTM Tracking and Pretty Links Lecture 00:01:00 8.8 Funnel Diagram Part 8 00:01:00 Emails 1 to 4 Confirmation and Indoctrination Emails 9.1 Emails 1 to 4 Registration and Indoctrination Lecture 00:03:00 Registrant Reminder Emails 10.1 Registrant Reminder Emails Lecture 00:03:00 10.2 Funnel Diagram Part 9 00:01:00 JV Partner Reminder Emails 11.1 JV Partner Reminder Emails Lecture 00:01:00 11.2 Funnel Diagram Part 10 00:02:00 Product Purchase during the Webinar 12.1 Product Purchase during the Webinar Lecture 00:01:00 Webinar Replay 13.1 Webinar Replay Lecture 00:02:00 Replay and Cart Closing Emails 14.1 Replay and Cart Closing Emails Lecture 00:04:00 14.2 Funnel Diagram Part 11 00:01:00 JV Partner Replay Emails 15.1 JV Partner Replay Emails Lecture 00:01:00 15.2 Funnel Diagram Part 12 00:02:00 Course Summary and Wrap Up 16.1 Webinar Marketing Funnel Course Summary and Wrap Up 00:03:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
Explore the strategies of email and online marketing with the Email Etiquette for Marketing course. Business Insider, the American financial and business news website, once expressed that 'the average U.S. employee spends about a quarter of his or her time at work combing through the hundreds of emails each employee sends and receives each day '. So, it is really difficult for the people to handle emails efficiently as it is also challenging how to deal with the important and less important emails. The course teaches how to handle these problems. You will learn the right ways of communicating through emails to your readers so that your reads take action immediately. The essential business languages and proper email etiquette will be discussed in the course. The course shows you the ways of making your business success with the power of email. Shortly, the course guides you the techniques of maximizing the business output through appropriate email marketing. What you'll learn You'll know how to email your list every day and NOT piss them off You'll know how to communicate in emails so your readers take immediate action You'll know how to DOUBLE YOUR BUSINESS with the power of email Requirements You should know how to use a computer at a beginner level You should have your own email autoresponder (I suggest Aweber) Who is the target audience? Entreprenuers Email Marketers Anyone who has emails of their clients & buyers Anyone looking to make more money from their business and never thought about email marketing Module: 01 Promo 00:01:00 Introduction 00:01:00 100 Clicks a Day 00:09:00 100 Clicks A Day (Email's The Cornerstone) 00:03:00 The Attractive Character Overview 00:10:00 Attractive Character II 00:18:00 Email Sequence Explanation444 00:01:00 Module: 02 Soap Opera Sequence 00:13:00 Seinfeld Email Sequence 00:11:00 Autoresponder & Email Examples 00:25:00 Squeezing Extra Money from Emails 00:06:00 Expert Positioning 00:18:00 What is a Squeeze 00:05:00 Squeeze Page Secrets 00:08:00
Get ready for an exceptional online learning experience with the Sales Management: Marketing, Negotiation Skills, KYC, Sales Analysis & Social Media bundle! This carefully curated collection of 20 premium courses is designed to cater to a variety of interests and disciplines. Dive into a sea of knowledge and skills, tailoring your learning journey to suit your unique aspirations. The Sales & Marketing package is dynamic, blending the expertise of industry professionals with the flexibility of digital learning. It offers the perfect balance of foundational understanding and advanced insights. Whether you're looking to break into a new field or deepen your existing knowledge, the Sales & Marketing package has something for everyone. As part of the Sales & Marketing, you will receive complimentary PDF certificates for all courses in this bundle at no extra cost. 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This Sales & Marketing bundle promises not just education but an evolving learning experience. Engage with this extraordinary collection, and prepare to enrich your personal and professional development. Embrace the future of learning with Sales Management: Marketing, Negotiation Skills, KYC, Sales Analysis & Social Media, a rich anthology of 30 diverse courses. Our experts handpick each course in the Sales & Marketing bundle to ensure a wide spectrum of learning opportunities. This Sales & Marketing bundle will take you on a unique and enriching educational journey. The Sales Management: Marketing, Negotiation Skills, KYC, Sales Analysis & Social Media bundle encapsulates our mission to provide quality, accessible education for all. Whether you are just starting your career, looking to switch industries, or hoping to enhance your professional skill set, the Sales & Marketing bundle offers you the flexibility and convenience to learn at your own pace. Make the Sales & Marketing package your trusted companion in your lifelong learning journey. CPD 200 CPD hours / points Accredited by CPD Quality Standards Who is this course for? The Sales Management: Marketing, Negotiation Skills, KYC, Sales Analysis & Social Media bundle is perfect for: Aspiring Sales Professionals: Ideal for individuals looking to start a career in sales and wanting to understand the foundational aspects of sales management. Marketing Executives: Suitable for marketing professionals who wish to integrate sales management techniques with marketing strategies to enhance performance. Entrepreneurs and Business Owners: Tailored for business leaders aiming to refine their sales and negotiation skills to drive business growth. Customer Relationship Managers: Beneficial for CRM professionals seeking to deepen their understanding of Know Your Customer (KYC) practices and sales analysis. Social Media Managers: Perfect for those in social media roles looking to leverage platforms for sales enhancement and targeted marketing. Requirements You are warmly invited to register for this Sales Management: Marketing, Negotiation Skills, KYC, Sales Analysis & Social Media bundle. Please be aware that no formal entry requirements or qualifications are necessary. This curriculum has been crafted to be open to everyone, regardless of previous experience or educational attainment. Career path Upon Sales Management: Marketing, Negotiation Skills, KYC, Sales Analysis & Social Media course completion, you can expect to: Sales Coordinator Account Manager Sales Analyst Marketing Manager Negotiation Consultant Customer Relationship Manager Business Development Manager Social Media Strategist Sales Director Entrepreneur Certificates CPD Certificates Digital certificate - Included
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Learning Outcomes Learn the fundamentals of marketing and social media Understand how to conduct market research and analysis Grasp the importance of setting goals and selecting platforms Know why you need to create the social media policy Deepen your knowledge of how to develop content Understand the popular platforms and launch successful campaigns Description Why is social media marketing so powerful nowadays? And why do businesses need to acquire these methods? The answer is - that through social media marketing, you can attack a target audience and brand your products to the individuals through ads. So, how can you think of standing out without adopting the most trendy methods of advertising? Whether you have a small or large business, learn the vitals of social media marketing with the Social Media Marketing For Business Owners course. This course will start with the fundamental of marketing strategies and gradually move to the advanced level. From this, you get to learn about how to make content, and how to conduct research and analysis. It will also show you how to set goals and move towards them, and much more. The modules will also demonstrate the most popular platforms where you can market your business. After the end of this course, you acquire enough skills to grab the attention of your customers and promote your brand's name and products to them. So, enrol in our exclusive course to take one step closer to your dream. Certificate of Achievement After the successful completion of the final assessment, you will receive a CPD-accredited certificate of achievement. The PDF certificate is for 9.99, and it will be sent to you immediately after through e-mail. You can get the hard copy for 15.99, which will reach your doorsteps by post. Method of Assessment After completing this course, you will be provided with some assessment questions. To pass that assessment you need to score at least 60%. Our experts will check your assessment and give you feedback accordingly. Career path After the completion of this course, you will gain some pertinent skills which will allow you to follow your dream in the mentioned areas: Social Media Executive Marketing Administrator Content Manager Content Writer Marketing Executive Course Content The Rise of Social Media Marketing and Social Media 00:25:00 The Growth of Social Media 00:10:00 Conducting Market Analysis Conducting Market Analysis 00:16:00 Auditing Social Media Auditing Social Media 00:26:00 Setting Goals and Selecting Platforms Corporate Culture and Social Media 00:12:00 Social Media Goals vs. Business Goals 00:10:00 Types of Social Media Platforms 00:08:00 Creating the Social Media Policy The Social Media Policy 00:40:00 Creative Commons 00:21:00 Integrating Marketing Strategies Brand Marketing 00:27:00 Keyword Selection 00:17:00 Developing Effective Content Content Marketing on Social Media 00:26:00 Content Development 00:23:00 Understanding the Popular Platforms Understanding the Popular Platforms 03:35:00 Launching Successful Campaigns Traditional Website Advertising 00:37:00 Social Media Documentation and Schedules 00:29:00 Project Management Software 00:39:00 Order your Certificates & Transcripts Order your Certificates & Transcripts 00:00:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.