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"This course aims to comprehensively delve into the impact of the marketing mix, emerging technologies, organizational decision-making models, and marketing strategies on consumer behaviour. It also explores the correlations between consumer behaviour and marketing practices such as segmentation, targeting, and positioning, alongside topics covering the decision-making unit, perceived risk, and the evolution of buyer behaviour and media habits. Upon completion, you'll gain insights into: The marketing mix's impact on consumer decision-making Influence of new technologies on consumer behaviour Models for organizational decision-making Intersection of marketing practices and consumer behaviour Correlations between consumer behaviour and marketing segmentation, targeting, and positioning Understanding the decision-making unit (DMU) Perceived risk in consumer decisions Evolution of buyer behaviour and media habits" This course aims to examine the impact of marketing mix, new technologies, and marketing practices on consumer decision making, as well as the various models and frameworks used to explain organizational and consumer decision making. Additionally, the course will explore the relationship between consumer behavior and marketing segment, targeting, and positioning, as well as the concept of the decision-making unit, perceived risk, and the evolution of buyer behavior and media habits. This course aims to provide a comprehensive understanding of how the marketing mix, new technologies, and organizational decision-making models influence consumer decision-making processes, as well as the relationships between consumer behaviour, marketing practices, segment targeting, positioning, DMU, perceived risk, and evolving media habits. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding Consumer Decision Making Dynamics And Risks Self-paced pre-recorded learning content on this topic. Understanding Consumer Decision Making Dynamics and Risks Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Consumer Behaviour Analyst Decision Making Strategist Market Research Manager Risk Management Consultant Consumer Insights Specialist Behavioral Economist Market Intelligence Analyst Customer Experience Designer Consumer Psychology Researcher Marketing Strategy Manager Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
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