This course provides a holistic perspective on market planning by examining both external and internal environments. From dissecting industry competitiveness using Porter's Five Forces to strategic analysis with McKinsey's Seven S Model, participants will gain insights into the intricacies of effective marketing strategies. After the successful completion of the course, you will be able to learn about the following, Develop the ability to define and understand the components of the marketing environment. Acquire knowledge and skills related to implementing innovation in marketing strategies. Gain proficiency in conducting PESTLE analysis to assess external factors influencing business environments. Understand and apply the BCG matrix for strategic analysis of a product or business portfolio. Develop a comprehensive understanding of Porter's Five Forces model for analyzing industry competitiveness. Explore the role of marketing in Corporate Social Responsibility (CSR) initiatives. Familiarize yourself with McKinsey's Seven S Model for organizational analysis and strategic planning. Discover the nuances of the marketing environment with a focus on PESTLE analysis and strategic innovation. Dive into tools like the BCG matrix for product portfolio evaluation and explore the role of marketing in Corporate Social Responsibility (CSR). This course ensures a well-rounded understanding of essential frameworks for designing impactful marketing plans. This course empowers participants to navigate the complexities of marketing by examining external and internal dynamics. From mastering PESTLE analysis for environmental assessment to leveraging McKinsey's Seven S Model for strategic planning, participants will acquire the expertise needed for diverse roles, including Marketing Strategist, CSR Manager, and Market Analyst. VIDEO - Course Structure and Assessment Guidelines Watch this video to gain further insight. Navigating the MSBM Study Portal Watch this video to gain further insight. Interacting with Lectures/Learning Components Watch this video to gain further insight. Understanding External and Internal Environment for designing a market plan Self-paced pre-recorded learning content on this topic. External and Internal Environment for Designing a Market Plan Put your knowledge to the test with this quiz. Read each question carefully and choose the response that you feel is correct. All MSBM courses are accredited by the relevant partners and awarding bodies. Please refer to MSBM accreditation in about us for more details. There are no strict entry requirements for this course. Work experience will be added advantage to understanding the content of the course. The certificate is designed to enhance the learner's knowledge in the field. This certificate is for everyone eager to know more and get updated on current ideas in their respective field. We recommend this certificate for the following audience. Marketing Strategist Market Analyst Corporate Social Responsibility Manager Strategic Planner Innovation Specialist Product Portfolio Manager Industry Analyst Marketing Environment Analyst Average Completion Time 2 Weeks Accreditation 3 CPD Hours Level Advanced Start Time Anytime 100% Online Study online with ease. Unlimited Access 24/7 unlimited access with pre-recorded lectures. Low Fees Our fees are low and easy to pay online.
Highlights of the Course Course Type: Online Learning Duration: 1 to 2 hours Tutor Support: Tutor support is included Customer Support: 24/7 customer support is available Quality Training: The course is designed by an industry expert Recognised Credential: Recognised and Valuable Certification Completion Certificate: Free Course Completion Certificate Included Instalment: 3 Installment Plan on checkout What you will learn from this course? Gain comprehensive knowledge about Microsoft Word Understand the core competencies and principles of Microsoft Word Explore the various areas of Microsoft Word Know how to apply the skills you acquired from this course in a real-life context Become a confident and expert office admin Social Media Strategy and Marketing Course Online Master the skills you need to propel your career forward in social media marketing. This course will equip you with the essential knowledge and skillset that will make you a confident social media marketer and take your career to the next level. This comprehensive social media strategy and marketing course online course is designed to help you surpass your professional goals. The skills and knowledge that you will gain through studying this creating a social media strategy course will help you get one step closer to your professional aspirations and develop your skills for a rewarding career. This comprehensive course will teach you the theory of effective social media marketing practice and equip you with the essential skills, confidence and competence to assist you in the social media marketing industry. You'll gain a solid understanding of the core competencies required to drive a successful career in social media marketing. This course is designed by industry experts, so you'll gain knowledge and skills based on the latest expertise and best practices. 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Entry Requirements This social media strategy and marketing course online course has no academic prerequisites and is open to students from all academic disciplines. You will, however, need a laptop, desktop, tablet, or smartphone, as well as a reliable internet connection. Assessment This social media strategy and marketing course online course assesses learners through multiple-choice questions (MCQs). Upon successful completion of the modules, learners must answer MCQs to complete the assessment procedure. Through the MCQs, it is measured how much a learner could grasp from each section. In the assessment pass mark is 60%. Advance Your Career This social media strategy and marketing course online course will provide you with a fresh opportunity to enter the relevant job market and choose your desired career path. Additionally, you will be able to advance your career, increase your level of competition in your chosen field, and highlight these skills on your resume. Recognised Accreditation This course is accredited by continuing professional development (CPD). CPD UK is globally recognised by employers, professional organisations, and academic institutions, thus a certificate from CPD Certification Service creates value towards your professional goal and achievement. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. What is CPD? Employers, professional organisations, and academic institutions all recognise CPD, therefore a credential from CPD Certification Service adds value to your professional goals and achievements. Benefits of CPD Improve your employment prospects Boost your job satisfaction Promotes career advancement Enhances your CV Provides you with a competitive edge in the job market Demonstrate your dedication Showcases your professional capabilities What is IPHM? The IPHM is an Accreditation Board that provides Training Providers with international and global accreditation. The Practitioners of Holistic Medicine (IPHM) accreditation is a guarantee of quality and skill. Benefits of IPHM It will help you establish a positive reputation in your chosen field You can join a network and community of successful therapists that are dedicated to providing excellent care to their client You can flaunt this accreditation in your CV It is a worldwide recognised accreditation What is Quality Licence Scheme? This course is endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. Benefits of Quality License Scheme Certificate is valuable Provides a competitive edge in your career It will make your CV stand out Course Curriculum Creating a Social Media Strategy Introduction to the Course 00:02:00 Why Social Media Marketing is Important For Your Business 00:13:00 Social Media Terminology 00:04:00 How To Create an Internet Marketing System That Will Generate Sales 00:22:00 How to Find Sources For Great Posts 00:04:00 How To Create A Social Media Calendar 00:08:00 Elements for the Perfect Posts 00:07:00 How to Create Standard Social Media Messages 00:14:00 How to Stay in Touch With Your Followers 00:13:00 How to Evaluate Your Social Media Campaigns 00:11:00 Certificate of Achievement Certificate of Achievement 00:00:00 Get Your Insurance Now Get Your Insurance Now 00:00:00 Feedback Feedback 00:00:00
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Course Content Linkedin Marketing for Business Introduction 00:03:00 What is LinkedIn All About 00:05:00 Setting Up a LinkedIn Profile that_s Optimised for Business 00:05:00 Creating an Engaging Company Page 00:06:00 Using 'Content Suggestions' To Find Trending LinkedIn Topics 00:04:00 Creating Effective LinkedIn Marketing Posts 00:04:00 Sponsoring LinkedIn Marketing Posts The Right Way 00:05:00 Creating And Growing A LinkedIn Group For Prospects 00:04:00 Using 'Search' To Find And Connect With Leads 00:04:00 Creating A LinkedIn Traffic Ad 00:06:00 Creating A LinkedIn Video Ad 00:04:00 Creating A LinkedIn Messaging Ad 00:06:00 The Perfect Step-By-Step LinkedIn Marketing Plan 00:07:00 Simple LinkedIn Marketing Hacks To Grow Your B2B Audience 00:06:00 Tips For Creating Awesome LinkedIn Native Content In 2020 00:05:00 How To Make The LinkedIn Algorithm Work For You In 2020 00:05:00 Powerful InMail Strategies That Work In 2020 00:04:00 LinkedIn Marketing Do's And Don'ts 00:05:00 LinkedIn Marketing Premium Tools And Services To Consider 00:05:00 LinkedIn Marketing Success Stories 00:06:00 LinkedIn Marketing Frequently Asked Questions 00:05:00 Frequently Asked Questions Are there any prerequisites for taking the course? There are no specific prerequisites for this course, nor are there any formal entry requirements. All you need is an internet connection, a good understanding of English and a passion for learning for this course. Can I access the course at any time, or is there a set schedule? You have the flexibility to access the course at any time that suits your schedule. Our courses are self-paced, allowing you to study at your own pace and convenience. How long will I have access to the course? For this course, you will have access to the course materials for 1 year only. This means you can review the content as often as you like within the year, even after you've completed the course. However, if you buy Lifetime Access for the course, you will be able to access the course for a lifetime. Is there a certificate of completion provided after completing the course? Yes, upon successfully completing the course, you will receive a certificate of completion. This certificate can be a valuable addition to your professional portfolio and can be shared on your various social networks. Can I switch courses or get a refund if I'm not satisfied with the course? We want you to have a positive learning experience. If you're not satisfied with the course, you can request a course transfer or refund within 14 days of the initial purchase. How do I track my progress in the course? Our platform provides tracking tools and progress indicators for each course. You can monitor your progress, completed lessons, and assessments through your learner dashboard for the course. What if I have technical issues or difficulties with the course? If you encounter technical issues or content-related difficulties with the course, our support team is available to assist you. You can reach out to them for prompt resolution.
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Overview This comprehensive course on Strategic Planning and Analysis for Marketing will deepen your understanding on this topic. After successful completion of this course you can acquire the required skills in this sector. This Strategic Planning and Analysis for Marketing comes with accredited certification from CPD, which will enhance your CV and make you worthy in the job market. So enrol in this course today to fast track your career ladder. How will I get my certificate? After successfully completing the course you will be able to order your certificate, these are included in the price. Who is This course for? There is no experience or previous qualifications required for enrolment on this Strategic Planning and Analysis for Marketing. It is available to all students, of all academic backgrounds. Requirements Our Strategic Planning and Analysis for Marketing is fully compatible with PC's, Mac's, Laptop, Tablet and Smartphone devices. This course has been designed to be fully compatible with tablets and smartphones so you can access your course on Wi-Fi, 3G or 4G. There is no time limit for completing this course, it can be studied in your own time at your own pace. Career Path Having these various qualifications will increase the value in your CV and open you up to multiple sectors such as Business & Management, Admin, Accountancy & Finance, Secretarial & PA, Teaching & Mentoring etc. Course Curriculum 3 sections • 11 lectures • 03:30:00 total length •Module 1: An Introduction to Strategic Planning: 00:15:00 •Module 2: Development of a Strategic Plan: 00:23:00 •Module 3: Strategic Planning for Marketing: 00:12:00 •Module 4: Strategic and Marketing Analysis: 00:13:00 •Module 5: Internal Analysis: 00:23:00 •Module 6: External Analysis: 00:23:00 •Module 7: Market Segmentation, Targeting and Positioning: 00:16:00 •Module 8: Approaches to Customer Analysis: 00:22:00 •Module 9: Approaches to Competitor Analysis: 00:23:00 •Mock Exam - Strategic Planning and Analysis for Marketing: 00:20:00 •Final Exam - Strategic Planning and Analysis for Marketing: 00:20:00
Course Description Get instant knowledge from this bite-sized Strategic Planning and Analysis for Marketing Part - 2 course. This course is very short and you can complete it within a very short time. In this Strategic Planning and Analysis for Marketing Part - 2 course you will get fundamental ideas of strategic planning and analysis for marketing, the key understanding of segmentation, targeting and so on. Enrol in this course today and start your instant first step towards learning about external analysis. Learn faster for instant implementation. Learning Outcome Familiarise with external analysis Understand market segmentation, targeting and positioning Gain in-depth knowledge of the approaches to customer analysis Deepen your understanding of approaches to competitor analysis How Much Do Marketing Managers Earn? Senior - £68,000 Average - £49,000 Starting - £35,000 Requirement Our Strategic Planning and Analysis for Marketing Part - 2 is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation. Strategic Planning and Analysis for Marketing Part - 2 Module 01: External Analysis 00:24:00 Module 02: Market Segmentation, Targeting and Positioning 00:16:00 Module 03: Approaches to Customer Analysis 00:22:00 Module 04: Approaches to Competitor Analysis 00:25:00 Assignment Assignment - Strategic Planning and Analysis for Marketing Part - 2 00:00:00
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