515 Marketing courses delivered Live Online

By the end of the course you will have picked up numerous tips and guidance and advice to help you carry out great property valuations/market appraisal's which will help you improve you conversion rate and win more clients.

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Customers are astute and well-practised in researching and seeking information, solutions and added value in the minimum number of clicks online. There's only so much time they're willing to spend carrying on clicking. This mentality isn't just restricted to the world of B2C. In our increasingly hectic world, where information is expected to be available instantly, it applies just as much to B2B. In this workshop, we look at how putting yourself in the shoes of your customer and mapping their decision-making and buying journey is critical to ensuring that you provide what they perceive as fast solutions and added value. You will learn all about the three pillars for creating competitive brand experiences: Customer engagement planning puts you firmly in the shoes of your customer, helping you to build meaningful marketing communications delivered through the right resources at the right time to inspire your customers to engage with you. This programme will help participants to: Understand the evolution of the customer buying journey Map a customer buying journey for your brand or solutions Understand the customer micro-moments and signals indicating interest and buying intent, both online and offline Apply the psychology of branding to build marketing communications with impact Develop sales and marketing content that differentiates your brand(s) from the competition by demonstrating unique value and how you can meet your customer's needs 1 The evolution of the customer journey Understand how the use of mobile has had an impact on the customer buying journey where today's customers can research and compare products and solutions whenever and wherever they like, making the purchase journey even less linear Explore how marketers are adapting to this new customer behaviour and drawing upon various strategies to win the hearts and minds of their audiences 2 The See-Think-Do-Care framework Explore the many different frameworks used to track the customer journey Understand and apply the modern marketing model, where the internet has enabled the customer to hop between multiple touchpoints before making a purchase decision 3 Customer micro-moments and signals in their buying journey Understand the online and offline moments when customers seek information to research and make buying decisions Apply this understanding to build a marketing communication plan to reach customers at all stages of their buying journey 4 The role of branding in the customer journey Explore the psychology of branding Learn how to ensure your branding is relevant to your target customer needs Bring together your brand value and story to achieve brand loyalty 5 The Why-How-What framework Apply a systematic approach to build a successful and compelling brand Understand how starting with 'why' will help build your brand purpose Apply the content marketing matrix to communicate your brand's value Apply the hero-help-hub model to build engaging content marketing Actionable outcomes We will use your brand examples to provide opportunities for practice: You will learn and reflect on best practice examples of customer engagement You will discover your brand value, purpose and the 'sweet spot' to drive engagement with your customers You will create a customer engagement plan that can be implemented immediately within your business You will receive immediate feedback on your customer engagement plan You will have the opportunity to share common issues and solutions with your colleagues in the group

Introduction to Agile and Scrum: Virtual In-House Training This half-day course provides an overview of Agile principles and mindset, and the Scrum framework as a key Agile approach. It will provide you with the key benefits of an Agile approach, and its differences with the traditional Waterfall method. Lastly, as Agile is looked upon more frequently as an alternative delivery method, you will review situations where Agile can be adapted outside of software development, where it is most commonly used. What you will Learn At the end of this program, you will be able to: Explain the basics and benefits of using an Agile approach Describe the Scrum framework, its events, artifacts and roles and responsibilities Illustrate Agile approaches outside of Software Development Getting Started Introduction Course structure Course goals and objectives Agile Introduction What is Agile? Agile Benefits Agile Methods Overview of Scrum Scrum Overview Scrum Events Scrum Artifacts Scrum Roles Definition of Done Agile Approaches Outside of Software Development Agile in other environments Product Development Course Development Marketing Agile Project Candidates Summary What Agile is not... Concerns and Pitfalls

Email Marketing for Beginners Course Overview This introductory course provides learners with a comprehensive understanding of email marketing, designed to equip them with the foundational skills necessary for effective campaigns. Covering key aspects of email list building, copywriting, and automation, the course offers practical insights into how email marketing drives engagement and conversions. By the end of the course, learners will gain confidence in creating and managing email campaigns, using analytics to measure their success, and maintaining an organised and responsive email list. Course Description In this course, learners will explore the essential components of email marketing, starting with a broad overview of online marketing strategies. The course then focuses on the art of building and using an email list, followed by crafting compelling email copy that resonates with audiences. Learners will gain knowledge in email analytics and automation tools, helping them streamline campaigns for better efficiency and results. Additionally, maintaining an email list through surveys will be covered, ensuring it remains relevant and responsive. Upon completion, learners will be proficient in setting up, managing, and optimising email marketing campaigns. Email Marketing for Beginners Curriculum Module 01: Introduction to the Course Module 02: Online Marketing – An Overview Module 03: Building Your Email List Module 04: Using Your Email List Module 05: Email Copywriting Module 06: Email Analytics & Automation Module 07: Maintaining Your Email List Using Surveys Module 08: Summary (See full curriculum) Who is this course for? Individuals seeking to understand the fundamentals of email marketing. Professionals aiming to enhance their digital marketing skills. Beginners with an interest in online marketing and customer engagement. Entrepreneurs looking to improve their customer communication strategies. Career Path Digital Marketing Specialist Email Marketing Manager Content Marketing Strategist Marketing Campaign Coordinator Communications Officer

Marketing Strategies for Business Course Overview This course offers a comprehensive exploration of marketing strategies essential for business growth and competitive advantage. Learners will gain insight into analysing current market positions, defining strategic goals, and developing effective go-to-market plans. Emphasising the integration of theory and strategic planning, the course equips participants with the ability to design and implement marketing initiatives that drive success. Through structured learning, individuals will develop critical thinking skills to evaluate market opportunities, understand customer needs, and align marketing efforts with broader business objectives. This course is designed to empower learners with the knowledge and confidence to contribute meaningfully to marketing strategy development in various business contexts. Course Description Delving deeper into core marketing concepts, this course covers strategic analysis of the current market environment, goal setting for future positioning, and detailed approaches to launching marketing campaigns. Learners will engage with topics such as market segmentation, competitive analysis, brand positioning, and the execution of marketing plans that ensure measurable outcomes. The learning experience emphasises strategic decision-making, fostering skills in assessing market trends and consumer behaviour. Participants will be equipped to formulate coherent marketing strategies that align with organisational aims, enhancing business growth and sustainability. Throughout, the course maintains a professional and informative tone, suitable for those seeking to develop expertise in marketing within diverse industries. Marketing Strategies for Business Curriculum Module 01: Welcome Module 02: Strategic Outline: Where Are We Now? Module 03: Strategic Outline: Where Do We Want to Be? Module 04: It’s Time to Go to Market Module 05: Ensure Success (See full curriculum) Who Is This Course For? Individuals seeking to understand core marketing strategy principles Professionals aiming to enhance strategic marketing skills for career progression Beginners with an interest in marketing and business development Entrepreneurs looking to improve market positioning and customer engagement Career Path Marketing Coordinator Business Development Executive Brand Strategist Market Research Analyst Marketing Consultant

Introduction to Agile and Scrum: In-House Training This half-day course provides an overview of Agile principles and mindset, and the Scrum framework as a key Agile approach. It will provide you with the key benefits of an Agile approach, and its differences with the traditional Waterfall method. Lastly, as Agile is looked upon more frequently as an alternative delivery method, you will review situations where Agile can be adapted outside of software development, where it is most commonly used. What you will Learn At the end of this program, you will be able to: Explain the basics and benefits of using an Agile approach Describe the Scrum framework, its events, artifacts and roles and responsibilities Illustrate Agile approaches outside of Software Development Getting Started Introduction Course structure Course goals and objectives Agile Introduction What is Agile? Agile Benefits Agile Methods Overview of Scrum Scrum Overview Scrum Events Scrum Artifacts Scrum Roles Definition of Done Agile Approaches Outside of Software Development Agile in other environments Product Development Course Development Marketing Agile Project Candidates Summary What Agile is not... Concerns and Pitfalls

Social Media Marketing Strategy Course Overview: This Social Media Marketing Strategy course provides a comprehensive overview of how to create, manage, and optimise a social media marketing plan. Learners will explore the key aspects of social media marketing, including market analysis, content creation, and campaign management. The course focuses on understanding the dynamics of different social platforms, selecting the right platforms for your business, and integrating them into broader marketing strategies. By the end of the course, learners will be equipped with the knowledge to design and implement effective social media marketing strategies to enhance brand visibility and engagement. Course Description: This course dives deeper into the essential aspects of social media marketing, offering insights into the latest trends and tools available. Key topics include conducting a market analysis to understand target audiences, auditing current social media channels, setting measurable goals, and selecting the most effective platforms. The course also covers the creation of a social media policy, integrating marketing strategies across platforms, developing content that resonates with audiences, and launching successful campaigns. Learners will gain valuable skills to build and execute a social media marketing strategy that drives results for businesses and brands. Social Media Marketing Strategy Curriculum: Module 01: The Rise of Social Media Module 02: Conducting Market Analysis Module 03: Auditing Social Media Module 04: Setting Goals and Selecting Platforms Module 05: Creating the Social Media Policy Module 06: Integrating Marketing Strategies Module 07: Developing Effective Content Module 08: Understanding the Popular Platforms Module 09: Launching Successful Campaigns (See full curriculum) Who is this course for? Individuals seeking to enhance their marketing skills. Professionals aiming to boost their career in digital marketing. Beginners with an interest in social media marketing. Entrepreneurs looking to build their brand presence online. Career Path: Social Media Manager Digital Marketing Specialist Content Strategist Marketing Consultant Brand Manager

This is a beginners level course and will take you through the basics of Graphic Design. This is a great way to start if you have no prior knowledge of graphic design and want to start at the beginning.

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