413 Marketing courses in Viewpark delivered Live Online

The SEO & PPC Masterclass Workshop is for business owners and marketing managers who want to improve their search engine rankings, increase traffic and drive long term growth in sales.

Join us as we delve into the essential do's and don'ts of LinkedIn, uncovering the key tactics to optimize your profile, expand your network, and engage effectively with potential customers and collaborators.

Supercharge your marketing department with the game-changing strategies that can unleash hidden growth opportunities and eradicate inefficiencies.This is NOT your average marketing webinar. This is your chance to take your marketing from good to legendary in 2024!

Sharing & Networking - Legacy marketing plans around Hospice UK's national campaign Session aimed at legacy fundraisers and marketers THIS SESSION WON'T BE RECORDED

Start running Paid Ads on social media, and reach more customers than ever before!

In our constantly changing environment, if you always do what you've always done, then you'll always get what you've always got - and that's not enough! Building a strategic marketing plan is a powerful way to take a step back from day-to-day activities, review the opportunities available to your business and your products, and build a roadmap of tactics that will set you apart from the competition. In this workshop, we look at how to build a customer-focused strategic marketing plan to pin-point your milestones to success over a 12-month period. This programme will help participants to: Understand the key questions that a strategic marketing plan should answer Understand the value of customer and competitor insight and how to develop actionable insights to guide your plan Conduct a market analysis and identify the barriers and drivers to success Learn how to build a customer buying journey and how to identify the most valuable customers Develop a customer-focused strategy and customer engagement plans Develop core messages and winning tactics to engage with your key customers Identify the key metrics to review and measure to keep your plans on track 1 Situational analysis Introduction to marketing strategy Market and competitor analysis and insight generation Understanding the customer buying journey How to segment customers to identify your most valuable customer opportunities Identifying the barriers and drivers to your success 2 Strategy Introduction to strategy How to build strategic imperatives and SMART objectives How brand vision and positioning drive customer focus A guide to building key message themes 3 Tactics, messaging and measurement Introduction to building customer-focused tactics How to build a customer-engagement plan How to build key messages and a customer-focused tactical plan A practical guide to developing key metrics to review success and keep your plans on track Actionable outcomes Throughout the programme we will use your own product examples to build your plan, participants will: Learn best practice examples of strategic planning Discover market and customer opportunities to strengthen your competitive edge Create a strategic plan that can be implemented immediately within your business Start planning compelling marketing messages to reach the right customer at the right time Receive immediate feedback on your strategic marketing plan Have the opportunity to share common issues and solutions with colleagues in the group

Overview Any business life is completely dependent on Sales and Marketing. It delivers a significant business benefit. Providing effective training in Sales and Marketing helps boost sales, increase profit, create a brand image and also improve customer satisfaction.  The role of a sales director is crucial in improving an organization's revenue and sales. A good sales director can affect the overall performance of a business. The course is designed with a lot of practical exercises, and modern techniques, taking the delegates' skills to an advanced level. This will help the delegates to attain the skills they require and implement what they learn in their work efficiently and to their highest potential. This course will help review overall sales strategies and how they can contribute in order to achieve a desired positive outcome. It will set measurable objectives and standards within the team and will boost the confidence in their performance and achieve the objectives. 

Supporting your team - a manager's guide Facilitated by Claire Warner Charity Culture, Wellbeing & Leadership Specialist Aimed at managers | heads of | directors working in fundraising and marcomms leadership roles in UK hospices Please only sign up for this session if you have line management responsibility - - - Managing a team of fundraisers isn’t just about hitting targets - it’s about keeping your people motivated, engaged, and well-supported. Hospice fundraising comes with unique pressures, and as a manager, you play a crucial role in helping your team navigate them. This practical, interactive workshop will help you: ✅ Recognise the early signs of stress and burnout in your team ✅ Create a culture of support, resilience, and psychological safety ✅ Implement strategies to balance high performance with team wellbeing With real-life examples, discussion, and actionable takeaways, you’ll leave with the tools and confidence to be a stronger, more effective leader for your fundraisers. - - - Claire Warner (she/her) is a Charity Culture, Wellbeing & Leadership Specialist. Before developing this specialism, Claire had 19 years working in the charity sector, including 10 years in Director / Senior Leader roles. But it was a period of significant unwellbeing (breast cancer) that led Claire to the career change. And it was in conducting a large piece of research into sector wellbeing, that Claire recognised this significant gap in provision and went on to create Lift. In 2020, Claire won the Best Digital Leader Award at the Social CEO Awards for her wellbeing work during the pandemic. In 2021, she curated the first Charity Workplace Wellbeing Summit and was named as one of Charity Times Magazine’s 20 Pandemic Pioneers. Claire lives in rural Lancashire with her husband, their two daughters, Rowan the dog and horses Maddie and Bernie.

Overview In this course participants will learn how to design, implement as well as achieve desired results from the Public Relations as well as Strategic Marketing along with promoting the product and services of their organisations. 

Overview SEO help you define your most profitable focused audience and develop a bridge of communication that reach them directly, thereby positioning your product in the right and most efficient way. Using SEO skills targets increasing the number of visitors to a website and ensuring that the site appears high in ranking on the list of top page results returned by a search engine. SEO has become an increasingly sought-after skill for companies who want to keep track of their rankings in Google's organic search. To reach the customer nationally or internationally, SEO is the only way where we can reach a global market. It is very important to understand the techniques of SEO and how to use Digital Marketing in a more efficient way to reach every corner of the world.  This Specialized course will highlight the skills required to optimize website content for top SE Ranking. Through this course, you will learn the algorithms many search engines follow including Google Search. Specially designed with a lot of practical and live examples of advanced SEO techniques used by professionals you will gain a real-world skill to enhance your knowledge in Content Marketing, On-Off Page Optimization, followed by aligning SEO with overall business strategies.